72% of women’s sports fans consume sports content daily

August 13, 2026

Women’s sports fans consume sports content at a remarkable rate. Seventy-two percent engage with sports content daily, 14 percentage points more than men’s sports fans. And this audience is nearly evenly split by gender — women’s sports fans are just as likely to be male (51%) as female (49%) — while skewing younger than fans of men’s sports.

When it comes to live sports, this audience shows up consistently. Ninety-one percent watch sports content live, with CTV leading the way as the primary viewing channel for 71% of this audience. the Current