A bar of their own: Why women’s sports bars are popping up everywhere

July 21, 2026

Women’s sports bars are rapidly growing because women’s sports fandom is surging, but fans still lack welcoming places to watch games together. It highlights a few key numbers: women’s sports viewership hit 46 billion minutes in 2025, women’s sports revenue is expected to top $3 billion in 2026, and the number of women’s sports bars in the U.S. is now around 25 after there were essentially none before 2022.

It also notes that the first wave was led by places like The Sports Bra in Portland, and that this format is expanding into more cities and franchise plans as entrepreneurs try to meet demand. The Hustle