Adidas, Unrivaled, Ink Multiyear Uniform, Performance Apparel Pact

September 23, 2026

Adidas entered into a multi-year partnership with Unrivaled, becoming the official uniform and performance apparel partner of the women’s 3-on-3 basketball league. Adidas replaced Under Armour.

Adidas will outfit Unrivaled with on-court uniforms and performance gear, provide apparel for all off-court basketball programming, and introduce a broader assortment of officially licensed merchandise, including authentic jerseys and lifestyle collections. Adidas and Unrivaled will also work together on initiatives designed to amplify player voices and support athlete storytelling.

The partnership will debut on the court at the start of Unrivaled’s 2027 season. Entering its third season, the league has expanded to eight clubs and 54 players, setting attendance records and recently reaching a $650 million valuation.

Adidas said the partnership underscores its’ continued investment in growing women’s basketball. SGB MEDIA