Canyon-SRAM reveal colourful kit for Tour de France Femmes backing ambitious new ‘We Femmes’ campaign

July 28, 2026

Canyon-SRAM are the latest team to launch a special kit for the Tour de France Femmes avec Zwift, unveiling a characteristically colourful new look that supports the ‘We Femmes’ campaign.

Supported by brands including Canyon, Zwift and SRAM, plus Ryzon, who have designed and manufactured the kit, the We Femmes campaign intends to “galvanise the next era of women’s cycling” through events and activations to get more women on bikes and involved in the sport, kicking off with the Tour that starts on Saturday.

Canyon-SRAM’s special-edition kit, which they will debut in Lausanne this weekend, features a lighter base and the team’s signature abstract and colourful pattern, alongside the pink and yellow We Femmes logo emblazoned on the sleeves, back and chest.