Dick’s Expands Its Investment in Women’s Sports with Cookie Jar & A Dream Studios’ “Life in The W” Documentary Series on ESPN

July 20, 2026

DICK’S Sporting Goods’ in-house studio Cookie Jar & A Dream Studios is launching a six-episode ESPN documentary series, “Life In the W,” as part of its broader push into women’s sports storytelling. The series follows WNBA stars A’ja Wilson, Napheesa Collier, and DeWanna Bonner through the latter part of the 2025 season and offseason, highlighting their on‑court success, personal lives, leadership, and resilience during the league’s 30th anniversary year. Produced with LeBron James’ UNINTERRUPTED and airing on ESPN2 and the ESPN app starting July 24, the project reinforces DICK’S expanded, multi‑year partnerships with the WNBA and Jr. WNBA and its strategic investment in elevating women’s sports content. PRN