Nike lands London City Lionesses front-of-shirt deal

September 4, 2026

The agreement will see Nike become the Women’s Super League club’s front-of-shirt sponsor, in what London City describes as a first-of-its-kind sponsorship for the sportswear company.

Rather than Nike’s traditional Swoosh, the shirt will feature an image of the ancient Goddess of Victory from whom the company takes its name. The new branding will make its debut when London City face Manchester United on 4 September.

The investment will support London City’s continued work across athlete and performance development and local community engagement, with the partnership also set to include community activations and research and development focused on female athletes. Sport Industry