News Topics
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September 4, 2026
Nike lands London City Lionesses front-of-shirt deal
The agreement will see Nike become the Women’s Super League club’s front-of-shirt sponsor, in what London City describes as a first-of-its-kind sponsorship for the sportswear company. Rather than Nike’s traditional Swoosh, the shirt will feature an image of the ancient Goddess of Victory from whom the company takes its name....
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September 3, 2026
Former Cal softball player files suit alleging ex-coach pressured her into sexual relationship
A former Cal softball player has filed a lawsuit claiming her coach — who abruptly resigned last summer — used her position of authority to pressure the student-athlete into a sexual relationship. The former UC Berkeley player, listed in the lawsuit as Jane Doe, accuses ex-coach Chelsea Spencer of retaliating...
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September 3, 2026
Gainbridge℠, Parity, and Women’s Sports Foundation Award $250,000 to Organizations Expanding Opportunity for Girls and Women
Zionsville, Ind. (September 3, 2026) /SPORTSWIRE WOMEN/ – Gainbridge℠, Parity, and the Women's Sports Foundation (WSF®) today named the 2026 grant recipients of Gainbridge Assists Powered by Parity, awarding $250,000 across 32 organizations expanding access to sports and education for girls and women nationwide. The 2026 cohort spans 20 states plus Washington,...
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September 2, 2026
Your smartwatch may be overestimating calories burned by 25 percent
New research shows popular smartwatches can overestimate calories burned during exercise by 15–25 percent, with Apple Watch the most accurate and Garmin and Samsung the least. In controlled tests against clinical-grade metabolic analyzers, some devices were so unreliable (Fitbit Sense 2) that data had to be discarded due to glitches....
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September 1, 2026
Entries Open for ADWEEK Most Powerful Women in Sports 2027
Nominations are now open for ADWEEK’s Most Powerful Women in Sports 2027, an annual list recognizing top athletes, creators, media executives, and agency leaders driving impact in sports marketing as women’s sports attract growing audiences and ad spend. Entries must show demonstrable business results since January 1, 2026, plus an innovative/creative...
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September 1, 2026
Deloitte Teams With Billie Jean King to Help Grow the Next Generation of Leaders Through Women’s Sports
Deloitte has partnered with tennis legend and leadership advocate Billie Jean King to strengthen the infrastructure and leadership pipeline in women’s sports, aiming to turn athletic development into a pathway for future business leaders. The collaboration, announced at the “Power of Women’s Sports Summit” in New York on September 1,...
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September 1, 2026
Women’s Capital Summit Announces Women in Sports Programming Focused on Investment, Ownership and Entrepreneurship
The Women's Capital Summit will bring together leading voices from sports, investing, business and media for a timely conversation on the rapidly expanding economic opportunity surrounding women's sports and women entrepreneurs. As investment in women's sports continues to accelerate, the Summit will examine what comes next: how investors, leagues, founders...
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August 31, 2026
Women’s sports leaders gather at The Collective brunch to shape next era
Women’s sports leaders—team owners, athletes, investors, and executives—gathered in Portland for The Collective’s Women’s Sports Brunch during Epicenter Week to turn momentum into action, sharing ideas and building partnerships that advance the industry. Organizers Lisa Bhathal Merage (Portland Fire/Thorns) and Thayer Lavielle (The Collective at The Team) framed the event...
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August 31, 2026
The WNBA Is Officially On A 17-Day Break Right Now
The WNBA is on a 17-day hiatus from August 31 to September 16, 2026, to allow its top players to compete in the 2026 FIBA Women’s World Cup. Stars like Caitlin Clark, A’ja Wilson, and Angel Reese will join Team USA, shifting from rivals to teammates as they pursue a...
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August 31, 2026
The 30 Best Fitness & Wellness Hotels & Resorts in the US
As fitness and wellness claim more shelf space at retail, hotels and resorts are also dedicating more square footage to high-end gyms, biohacker-friendly programs and decadent spa treatments with post-workout recovery. For our inaugural Best Fitness & Wellness Hotels and Resorts list, we’re honing in on the top properties in...
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August 29, 2026
Keto diet cut liver fat by 67% in a clinical trial
A new clinical trial found that a ketogenic (very low-carb, high-fat) diet reduced liver fat by 67% in people with obesity, prediabetes, and fatty liver disease—significantly more than Mediterranean or low-fat diets, which each cut liver fat by about 45% despite similar ~10% body-weight loss. After four to five months,...
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August 28, 2026
Lithuanian Soccer Team Finds Brilliant Way To Promote Women’s Sports By Inviting Jason Sudeikis To Coach Them
A Lithuanian soccer club has won the internet by finding a fun and unusual way to support women’s sports. They asked none other than Jason Sudeikis to stop pretending to be a football coach and become one for real. Vilnius-based FK Žalgiris has formally invited the Ted Lasso star to take charge of its women’s team...
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August 27, 2026
Menstruation: Cycling’s missing metric
Cycling is awash in metrics – power output, watts per kilogram, heart rate, cadence, nutrition to the gram. The marginal gains culture that transformed men's professional cycling has arrived in the women's peloton, and the data obsession has come with it. And yet, there is a very significant physiological variable...
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August 27, 2026
Spikes Under the Lights: Four teams, $1 million, one historic night
The fast-paced, best-of-three set format tournament will feature two opening matches followed by a winner-take-all championship round. Nebraska will take on Florida in the first semifinal match followed by Penn State against SMU. Each team will be paid a $200,000 appearance fee and an additional $200,000 in prize money will...
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August 27, 2026
Alex Morgan and TOGETHXR Partner with Bet on Her App to Centralize Women’s Sports Fandom
As women's sports are driving unprecedented demand for increased access, content and coverage, athlete icon and businesswoman Alex Morgan and TOGETHXR, the fastest-growing and most engaging women's sports media company, today announced they are teaming up with the Bet on Her app, one of the fastest-growing and highest-rated women's sports...
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August 26, 2026
In Colorado and nationwide, women’s sports is big business
Women’s sports are experiencing rapid growth, with global revenues projected to hit at least $3 billion in 2026, a 340% increase over four years, driven by expanding professional leagues, rising participation, and greater media visibility. North America is expected to account for about 54% of that revenue, fueled not only...
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August 26, 2026
Lindsey Vonn Talks Double Standard Between Men’s and Women’s Athletics
While Lindsey Vonn initially retired in February 2019, the alpine ski racer returned to her sport competitively in November 2024. And at the start of this year, she announced she would compete in the 2026 Milan Cortina Games. However, Vonn’s attempt at gold was cut short when she crashed approximately...
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August 26, 2026
Unrivaled Valued at $650M After Latest Funding Round, Players Own 30%
Unrivaled, the 3-on-3 women's basketball league that launched in 2025, announced a Series C funding round Tuesday, securing more than $100 million in funding that values the league at $650 million. The league has nearly doubled its valuation in a year; it was valued at $340 million in September after...
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August 25, 2026
Tour of Britain Women viewership rises fivefold in 2026
The 2026 Lloyds Tour of Britain Women saw a fivefold increase in viewership on its official YouTube channel, reaching around 250,000 viewers compared to the 2025 edition. Broadcast coverage also expanded across ITV, TNT Sports, and international partners, helping the race reach a global audience. This year marked a milestone...
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August 25, 2026
Angel Reese sets WNBA single-game, season rebounding records
Angel Reese set a WNBA single-game record with 26 rebounds in the Atlanta Dream's 78-71 win over the host Los Angeles Sparks on Monday, pushing her past the league's season record in the same game. "Last time I was here, I didn't miss any shots. Tonight, I couldn't hit s---,...
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August 25, 2026
Girl Winter Film Tour Announces 2026 National Tour, Returning for Third Year
CARBONDALE, Colo. (Aug. 24, 2026) /SPORTSWIRE WOMEN/ - Girl Winter Film Tour is back for its third year, bringing a new collection of femme-forward and gender nonconforming ski films to screens across the U.S. and Canada this fall. With nearly 40 screenings scheduled from September through December, the tour celebrates...
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August 24, 2026
North Texas-based Good Good Golf receives backlash for viral ad
Good Good Golf, a Frisco-based golf apparel brand and content creator, faced widespread backlash after posting—and then deleting—an ad that showed co-founder Garrett Clark shoving employee Alexis Miestowski to the ground while telling her, “Do not touch my new driver.” Critics accused the video of making light of domestic violence,...
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August 24, 2026
Oura targets up to $3B in US IPO at a valuation exceeding $16B – Bloomberg
Smart ring maker Oura Health Oy and select existing backers are seeking to raise as much as $3 billion in a U.S. initial public offering, according to a report from Bloomberg News citing people familiar with the matter. The listing could take place as early as September and value the...
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August 22, 2026
Portland says it’s the epicenter of women’s sports — but Seattle, the Bay Area and the Twin Cities disagree
Portland is doubling down on its “epicenter of women’s sports” branding with Epicenter Week, a Nike- and RAJ Sports-backed summit that draws league leaders and stars to the city. The push is underscored by the new $150M Kaiser Permanente Performance Center, a shared training home for the NWSL’s Thorns and...
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August 21, 2026
New By-Women-For-Women MTB Apparel Brand Moonspin Launches the Hemp Adventure Short
By-women, for-women+ MTB & adventure apparel | Bozeman, Montana Bringing a unique textile into the mountain biking apparel realm BOZEMAN, Mont. (August 21, 2026) /SPORTSWIRE WOMEN/ — Moonspin, which launched in 2025 as a by-women, for-women+ mountain bike and adventure apparel brand for riders who are more about the flora...
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