News Topics
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April 23, 2024
Alexis Ohanian invests in women’s track with new invitational
A new invitational for the world's top sprinters will feature the largest purse ever for a women's-only track event. Alexis Ohanian, co-founder of Reddit and husband to Serena Williams, told ESPN on Tuesday that his venture capital firm Seven Seven Six is investing in women's track with the 776 Invitational. The...
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April 23, 2024
The WNBA Boom Goes Beyond Caitlin Clark
On March 7, the reigning back-to-back champion Las Vegas Aces announced they had sold out of season tickets, an apparent first in the WNBA. On Monday, the Dallas Wings and Atlanta Dream both announced they’d done the same. Clark has undoubtedly created more buzz around women’s hoops, but the league was already...
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April 22, 2024
Report: 17 Million Canadians Consider Themselves Fans of Women’s Sport
Canadian Women & Sport and research and consultancy partner IMI Consulting released It’s Time: Unlocking the Power of Pro Women’s Sport Fans, presented by Canadian Tire Corporation, parent or SportChek and Helly Hansen. The authors said the report illustrates the tremendous value, current and potential, that fans of women’s sports...
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April 18, 2024
Cotopaxi Hires First Combined Chief Financial Officer and Chief Operating Officer
Salt Lake City, UT. April 18, 2024/SPORTSWIRE WOMEN/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, welcomes Lindsay Shumlas to the team, in a first for the company combined CFO and COO role. Shumlas takes the COO reins from Cotopaxi executive Stephan Jacob who has held the COO title...
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April 18, 2024
Caitlin Clark ‘Nearing’ $10 Million-Plus Nike Deal
Days after being taken first overall by the Indiana Fever in Monday’s WNBA draft, Clark is expected to sign an “eight-figure” endorsement deal with Nike and get her own signature shoe, according to The Athletic. Clark had an NIL deal with Nike as a college player at Iowa, but it concluded at...
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April 18, 2024
Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics
FERNDALE, Wash. (April 18, 2024)/SPORTSWIRE WOMEN/ – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with...
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April 17, 2024
Women’s fitness levels declining compared to men, study finds
Women are lagging behind when it comes to fitness levels compared to men as gender inequality continues to impact access to exercise, a new report has revealed. According to Nuffield Health’s fourth annual Healthier Nation Index, women are reporting that their physical fitness has gotten worse over the past year ....
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April 17, 2024
Women’s Golf Has Five—Not Four—Majors, and That’s a Good Thing
The Chevron Championship, the first women’s major of the year, begins Thursday. The best golfers in the women’s game are gathering just outside Houston for the Chevron Championship, which is the first of the sport’s five annual major championships. Yes, five, not the four that the men’s game plays. FOS
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April 17, 2024
Women’s fitness levels declining compared to men, study finds
According to Nuffield Health’s fourth annual Healthier Nation Index, women are reporting that their physical fitness has gotten worse over the past year - despite figures showing that Britons are moving 18 minutes more per week than in 2022. Among those surveyed, 31% of women said their physical fitness has improved...
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April 17, 2024
Under Armour Loses Another High-Ranking Female Exec, This Time in the HR Function
The Baltimore-based athletic brand announced in a Tuesday SEC filing that its chief people and administrative officer Tchernavia Rocker will be leaving the company on June 1, 2024 “for personal reasons.” She joined the company in 2019 as its chief people and culture officer, a then-newly created title to emphasize...
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April 16, 2024
Serena Williams eyes potential investment in Caitlin Clark, Angel Reese and Women’s Basketball
Serena Williams, known for her dominance on the Tennis court, is exploring opportunities to channel her influence into women's basketball. The 23-time Grand Slam champion, who already holds ownership stakes in Angel City FC and Los Angeles Golf Club, expressed her interest in owning a WNBA team, provided the conditions are right. In a recent interview...
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April 16, 2024
Clark sets jersey sales record for draft picks
Just two hours after the Indiana Fever selected her with the No. 1 pick in the WNBA draft on Monday, Clark became Fanatics' top-selling draft pick of any draft night in history, according to Darren Rovell of cllct. Clark's jersey sales surpassed those of Jacksonville Jaguars quarterback Trevor Lawrence, who set the...
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April 16, 2024
The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard
Caitlin Clark made her way to the podium to shake commissioner Cathy Engelbert’s hand and usher in a new era of the WNBA. She did the obligatory interview with ESPN before heading backstage and being greeted by…Jake from State Farm? The insurance spokesman, who has appeared alongside the Iowa star...
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April 16, 2024
US Olympian, 2x Grandma’s Marathon Champion Dakotah Lindwurm Returning to Duluth
DULUTH, MINN./SPORTSWIRE WOMEN/ – Dakotah Lindwurm will be at the starting line during this year’s Grandma’s Marathon weekend in June, just not as part of the race that’s helped make her a fan favorite in Duluth and one of the best female distance runners in America. Instead of the full...
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April 16, 2024
BRANWYN Performance Innerwear Debuts the Essential Racerback Bra
Bend, OR – April 16, 2024 /SPORTSWIRE WOMEN/ – BRANWYN Performance Innerwear, the only ethical, sustainable, and next-to-body Performance Innerwear made by and for active women, proudly unveils the Essential Racerback Bra, engineered with a seamless Merino construction to provide unparalleled comfort and support for women on the move. After...
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April 16, 2024
Pittsburgh Running Star Jennifer Bigham to Headline Women’s Field at 2024 DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (April 16, 2024) /SPORTSWIRE WOMEN/ – Pittsburgher Jennifer Bigham will headline the women’s field at the 2024 DICK’S Sporting Goods Pittsburgh Marathon on Sunday, May 5. Bigham, a formidable force in the local running community, has an impressive record that includes victories at the USA Masters Half Marathon...
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April 16, 2024
Pittsburgh Running Star Jennifer Bigham to Headline Women’s Field at 2024 DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (April 16, 2024) /SPORTSWIRE WOMEN/ – Pittsburgher Jennifer Bigham will headline the women’s field at the 2024 DICK’S Sporting Goods Pittsburgh Marathon on Sunday, May 5. Bigham, a formidable force in the local running community, has an impressive record that includes victories at the USA Masters Half Marathon...
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April 15, 2024
Exercise may benefit heart by calming the brain, study shows
You know exercise is great for your cardiovascular health, but new research suggests that your brain has a lot to do with it. It's all about physical activity's ability to lower stress levels within the brain, explained a team at Massachusetts General Hospital (MGH) in Boston. Bolstering that finding, their...
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April 14, 2024
Outrage sparked by Nike’s skimpy Olympic uniforms
Women athletes have spoken out after images of the U.S. Olympic uniforms, with the Nike-designed attire displayed on a mannequin, were released on Thursday. The women’s outfit is being criticized for its notably high-cut panty line and Reuters reported that athletes say the emphasis seems to be on appearance rather...
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April 12, 2024
Paige Bueckers’ WNBA Salary Projection Is Dwarfed by Her Endorsement Deals
Paige Bueckers‘ salary projections for her rookie WNBA season are insignificant when compared to her current endorsement deals. Prior to announcing that she would be returning to UConn on February 16, ESPN projected Bueckers as the No. 3 overall pick in the 2024 WNBA Draft, which is currently held by the Chicago Sky. The WNBA’s collective bargaining...
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April 11, 2024
‘Women Are Not Small Men:’ Dr. Stacy Sims and the Women’s Endurance Sports Revolution
“Women are not small men.” It’s a statement that Stacy Sims, Ph.D., a decorated athlete, exercise physiologist, nutrition scientist, and author, has made for years, as she and her teams have revolutionized women’s endurance sports. Until recently, research into female athletes and what they need to succeed has been limited to non-existent,...
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April 10, 2024
WNBA Has New Commercial Partner: Over-the-Counter Birth Control
The WNBA, which has long positioned itself as an advocate on social justice issues, announced a partnership with the first FDA-approved over-the-counter daily birth control pill. The drug, Opill, fits with the league’s stated focus on reproductive health-care advocacy during the 2024 season. The WNBA and the company are making...
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April 10, 2024
Women’s NCAA title game outdraws the men’s championship for 1st time ever
South Carolina's 87-75 victory over Caitlin Clark and Iowa in the women's NCAA championship game has achieved a pair of milestones. It is the first time the women's title game outdrew the men. It also was the second most-watched non-Olympic women's sporting event on U.S. television. The Sunday afternoon game...
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April 9, 2024
Athletic Cosmetic Company Bets Big on Sports Makeup
In the age of fitness influencers and workout classes doubling as social outings, Athletic Cosmetic Company is eyeing the sports and fitness makeup market with products that are sweat and water-resistant. Kate Solomon, founder of Babo Botanicals, and Dominique van Boekel, a former pro tennis player, have joined forces to...
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April 9, 2024
ASICS global study shows link between regular exercise in teenage years and positive mental wellbeing in adulthood
ASICS is announcing the results of its second Global State of Mind Study, which reaffirms a positive link between physical exercise and mental wellbeing and uncovers a link between being physically active in teenage years and positive mental wellbeing in adulthood. The study of over 26,000 respondents across 22 countries found that...