Wait… Is Your Cold Plunge Actually Doing More Harm Than Good? Top Pros Debunk The Science

January 15, 2026

Spoiler, readers: I love a cold plunge. Because when it comes to dipping my toe into the world of wellness, I’m no stranger – even when that toe is about to meet ice-cold water. This January is no different, despite the dark mornings and cold temperatures. But as I got my bikini and towel ready last week and saw minus temperatures on my phone weather app, I started wondering to myself… is my weekly cold plunge actually good for me, or would staying wrapped up in the warmth have done me more good?

Industry reports show that cold-water exposure searches have surged more than 900% in just five years, so it’s no surprise that it’s being sold as a “must-have” for the new year and a fast track to more energy, mental clarity, and emotional resilience. marie claire