FITNESS & NUTRITION NEWSWant to stay up to date on the latest press releases and news about women’s fitness and nutrition? Scroll below to view all women’s sports fitness news.
June 1, 2023
Cycle Syncing Is Trendy. Does It Work?
Professional athletes and fitness influencers say that timing workouts around their menstrual cycles has big benefits. Experts are less certain. The New York Times
May 22, 2023
Serena Williams’ Will Perform brand launches at Walmart
Introduced as a direct-to-consumer brand in December, Will Perform products will be sold in over 3,000 Walmart stores beginning next month, according to a release sent to Retail Dive. Adding Walmart to its current retail mix will more than double Will Perform’s brick-and-mortar footprint, placing it in almost 5,000 doors...
April 30, 2023
Processed Food Perfection
It’s important to define what constitutes a processed food before passing judgment on them. There’s a range of refinement on our supermarket shelves. Slowtwitch
April 13, 2023
You Shouldn’t Trail Run Alone. But If You Do, Here’s How to Stay Safe
In almost any trail running or hiking safety guide, “don’t go alone” is inevitably in there, and it is solid advice. It generally is safer to run with someone else. If you get injured, you have someone who will call emergency services and help you. If you’re somewhere with large...
March 23, 2023
Is Your Hormonal Birth Control Affecting Your Athletic Performance?
Athletes of all levels have considered whether their choice of birth control might influence how they train, recover, and perform. But the answer is complicated. Here’s what you need to know. Outside+
January 12, 2023
Are Protein Bars Actually Good for You?
The global market for protein bars is growing quickly and expected to swell to more than $2 billion by the end of 2026. Despite the advertising, nutrition experts say that protein bars aren’t all that healthy. The New York Times (paywall)
January 11, 2023
4th Annual International Women’s Day Bike Ride Spreads the Message of Diversity, Equity, And Inclusion
LOMBARD, Illinois /SPORTSWIRE WOMEN/ - On March 8-12, 2023, nonprofit Inspyrd Movement™ will be hosting their 4th annual International Women’s Day – Together We Ride™ global cycling event. As in years past, participants are encouraged to ride their bikes anywhere, any distance, outdoors or inside, in a group or solo...
January 10, 2023
Elite athletes are no longer ashamed of their periods — and tracking their menstrual cycles may even be a secret weapon
The problem for elite athletes and everyday people alike is that science knows very little about the menstrual cycle, especially when it comes to fitness and performance. But it's such a big factor when it comes to women's sport and how they perform. If only people can find ways to...
December 21, 2022
80-Year-Old Climber Kris Machnick Reminds Us It’s Never Too Late
Kris Machnick is not going to let a little thing like a birthday stand in the way of her goals. She celebrated her most recent lap around the sun by training hard at Pacific Edge Climbing Gym in Santa Cruz, California, an integral part of her preparation—which also includes CrossFit,...
December 15, 2022
How are sports nutrition brands catering to the female athlete?
Female focused sports nutrition (SN) brands are successfully bringing taboo health challenges out from under the table but those looking to cater to female athletes should harness technology to bring the power of knowledge to the female consumer, says an industry expert. Nutra Ingredients
December 9, 2022
Serena Williams Launches New Lifestyle Brand ‘Will Perform’
Tennis champion, Serena Williams, enters her next chapter with a new lifestyle brand of performance-care products design to redefine and ritualize self-care. ESSENCE
October 31, 2022
American Taylor Knibb Dominates at the 2022 Intermountain Healthcare IRONMAN 70.3 World Championship Presented by Utah Sports Commission
ST. GEORGE, Utah /SPORTSWIRE WOMEN/ - In a day that was all about the sport’s top women, Taylor Knibb of the USA overpowered the competition at the 2022 Intermountain Healthcare IRONMAN® 70.3® World Championship presented by Utah Sports Commission. At just 24 years old, Knibb used a 23:54 swim, a 2:14...
October 27, 2022
The Difference Between Zero-Sugar and Electrolyte Sports Drinks
Sugar-free sports drinks are made with artificial sweeteners, such as sucralose, and are generally lower in calories and carbohydrates than regular sports drinks. However, this doesn’t mean they’re completely void of electrolytes. Outside Online
October 12, 2022
Women say popular F-Factor diet gave them serious health issues: lawsuit
A group of women from around the country say the popular F-Factor “fad” diet made them very sick – in some cases causing intestinal bleeding or requiring them to get emergency surgery, according to a new lawsuit. The plaintiffs — eight women from multiple states — claim they suffered serious...
September 28, 2022
Here’s Why Women May Want to Eat More Potassium-Rich Foods
Potassium is a mineral of key importance for runners. Alongside sodium, it balances electrolyte levels which help stave off muscle cramps as well as regulating heart rate. Making sure you have the right electrolytes in the summer and for long endurance runs, is part of a runner’s checklist. Now, a...
September 6, 2022
Female Runners Should Be Aware of Ferritin Levels
For people assigned female at birth, normal ferritin levels are between 14.7 and 205.1 nanograms per milliliter (ng/mL), according to the Cleveland Clinic. That’s a massive range. For female athletes, levels of at least 25 ng/ml can be advantageous for performance, time to exhaustion, and VO2 Max, according to older...
August 8, 2022
Nike Is Launching a Maternity Training Program
Nike wants to make it easier for pregnant and postpartum people to get back into sport. The athletic giant revealed its global maternity training program today, dubbed Nike (Move) Like a Mother. The new Nike Training Club app program, according to the company, is aimed at offering guidance and support...
August 3, 2022
I Stopped Running During Pregnancy—Then I Watched Mothers Compete at the World Championships
Through their performances in Eugene, Faith Kipyegon and Allyson Felix, among others, gave inspiration to one mother-to-be. Runners World
July 12, 2022
Global Exercise Physiologist and Nutrition Scientist, Dr. Stacy Sims Launches Micro-Learning Collections on Supplements, Energy Levels and Women’s Health
/SPORTSWIRE WOMEN/ - Forward thinking exercise physiologist Dr. Stacy Sims introduces a collection of short, comprehensive courses around nutrition, supplement and women’s health topics designed to give women athletes fact-based science and research on the most pressing and trending topics. Known for her ‘Women are Not Small Men’ lectures and...
June 28, 2022
Superstar Female Athletes Are Investing In Rapidly Growing Kids Food Brand Yumi
The fastest-growing kids’ health and food sciences company in the country just secured funding from some of the biggest names in women’s sports. Eleven-time Olympic medalist Allyson Felix leads an all-star group of investors in a new funding round for Yumi, Front Office Sports has exclusively learned. FOS
June 24, 2022
3D-Printed Protein Bars are Now a Thing You Can Buy
With over 420 unique combinations to choose from, you can personalize your protein consumption for how you like. But these flavorful curations aren't made in a traditional kitchen or factory, no. They're 3D-printed — yes you read that correctly. Gear Patrol
June 15, 2022
Wheaties Recognizes Simone Biles on Final 100th Anniversary Box in Wheaties Century Series
MINNEAPOLIS-- In honor of its 100th anniversary, Wheaties is featuring decorated gymnast Simone Biles, widely regarded as one the greatest athletes of all time, as the finale box of its Century Series and year-long commemorative celebration. Wheaties has forever changed what it means to be a Champion by recognizing athletes who...
May 24, 2022
Girls Soccer Network joins Miss Kick FC as Official Kit Sleeve Sponsor
Los Angeles, California, May 24, 2022 /SPORTSWIRE WOMEN/ - Girls Soccer Network is excited to announce their kit sponsorship with debutants WPSL team Miss Kick FC for the upcoming summer season! This brings together two brands on two different continents that have a strong connection with female soccer culture as...
May 23, 2022
Serena Williams Wants You to Try JUST Egg
Tennis world champion Serena Williams and Oscar-nominated actor Jake Gyllenhaal are collaborating with Eat Just's JUST Egg to showcase the benefits of plant-based protein. The two major celebrities will join Eat Just’s newest ad campaign that riffs on the healthy lifestyles of celebrities, and intends to emphasize how introducing a...
May 6, 2022
Mindy Kaling teams with Pepsi brand Propel on campaign promoting the joy of working out
Writer, actor and producer Mindy Kaling is teaming up with Pepsi’s Propel enhanced water brand to promote JOWO — the joy of working out — no matter where you are on your fitness journey. Biz Journals