FITNESS & NUTRITION NEWS

September 6, 2024

Team Milk’s Every Woman’s Marathon Sells Out: A Historic Milestone in Women’s Running

Washington, D.C./SPORTSWIRE WOMEN/ – Team Milk’s inaugural Every Woman's Marathon, the U.S. marathon designed for women, by women, has officially sold out. On Saturday, November 16, 2024, over 7,000 women from all 50 states and 12 countries are registered to gather in Savannah, Georgia - and even more amazing, just under...

August 28, 2024

Why Top Olympic Athletes Use Baking Soda to Boost Performance

Just a week before the Olympics, Arop decided to try something new—something that he’d never tried before but that, according to an anonymous Olympic runner quoted in the Telegraph, at least 80 percent of elite runners are now using: sodium bicarbonate, better known as baking soda. “I figured if everybody else is...

August 26, 2024

How To Make AI Your Secret Weapon For Achieving Your Fitness Goals

People who are interested in their personal fitness continually look for ways to improve in all areas that impact their wellness – from better nutrition, better sleep, practicing mindfulness and meditation, to improved insights on their overall health. It comes as little surprise then that the fitness and wellness industry...

August 13, 2024

Fuelling Femmes: What Women Racers Eat at the Tour de France

We know that men expend thousands of calories during the hard stages of the Tour de France. There have been many articles describing the super-human amounts of food that they have to consume throughout the race. Relatively little has been known about women’s pro cycling nutrition at Grand Tours. Thankfully, there is...

August 8, 2024

How Much Caffeine is Too Much Caffeine? Here’s What a Sports Nutrition Expert Says.

There’s no denying caffeine can take the edge off when things get dicey in a race. Many endurance athletes turn to the world’s most popular drug for a performance boost, and with a long list of caffeinated gels, beverages, and chews to choose from, a turbocharged buzz is only a swallow away....

June 20, 2024

When Should You Wear a Knee Brace for Running?

If you’re experiencing knee pain, you might consider wearing a knee brace for running. But should you? The answer really depends on the severity of your injury, according to experts. The catch: It can be difficult to distinguish if your knee pain truly calls for the extra support. You can use a...

June 19, 2024

What Your Heart Rate Can Tell You About Your Fitness

If you wear a smartwatch or fitness tracker, you likely already have access to a steady stream of data about your heart health. Beyond basic heart rate monitoring, smart watches and fitness trackers can also measure and track heart rate zones, heart rate variability and heart rate trends. To make...

April 3, 2024

‘I’m 48, perimenopausal, and ran 38km per day for six days, here’s what I’ve learned’

If modesty is a matter of downplaying your achievements, Mirna Valerio is the definition. She’s one of ten women who took part in lululemon’s FURTHER Ultramarathon – a historic six-day event in which each athlete surpassed the furthest distance of their careers, totalling 2,880 miles. At 48, former Spanish teacher and mother-of-one Valerio...

April 2, 2024

How the menstrual cycle affects elite athletes

Although still a taboo subject for some, significant progress is being made in studying the influence of the menstrual cycle on the psychophysical performance of elite and Olympic athletes, who are beginning to be included in scientific studies in this area. In top-level sport and, logically, in the Olympic Games,...

March 18, 2024

Continuous Glucose Monitors Emerge as Next-Gen Wearable

The U.S. Food and Drug Administration has cleared the Dexcom Stelo Glucose Biosensor System, the first over-the-counter continuous glucose monitor (CGM), as awareness of metabolic health continues to gain steam. The wearable Stelo Glucose Biosensor System is designed for those 18 years and older who don’t use insulin and either treat diabetes...

March 12, 2024

ClassPass Expands Into Food & Beverage in Holistic Wellness Play

ClassPass has unveiled its latest innovation: the integration of food and beverage options into its bookable experiences. With tens of thousands of studios, gyms and spas already on the platform, ClassPass is now introducing ways for its members to refuel after workouts or wellness visits. ClassPass was acquired by Mindbody...

February 14, 2024

Levelle Nutrition Launches Crowdfunding Campaign to Revolutionize Women’s Sports Nutrition

ITHACA, NY - February 14, 2024 /SPORTSWIRE WOMEN/ – As women continue to redefine their roles in sports and fitness, Levelle Nutrition is embarking on a groundbreaking crowdfunding campaign to address the critical gender gap in sports nutrition. With a mission to energize active women and provide them with sports nutrition...

February 12, 2024

Milk Hosting EVERY WOMAN’S MARATHON – A Marathon Designed By Women, For Women

Savannah, Georgia, February 12, 2024  /SPORTSWIRE WOMEN/ - Acknowledging the historically intimidating and male-centric nature of marathons, Milk, the original performance beverage, proudly announces Every Woman’s Marathon,  marathon designed by and for women. Scheduled for November 16, 2024, in Savannah, Georgia, this monumental event marks a new chapter in Milk's...

February 9, 2024

‘Monumental Shift’: New Policy to Test Underweight Climbers for Eating Disorders Ahead of Olympics

Before climbers can win a gold medal in this year’s Olympic Games, they must prove they’re not dangerously underweight. New rules announced Wednesday will require climbers to undergo additional testing before competing in any international climbing event, including the 2024 Paris Olympics. The International Federation of Sport Climbing (IFSC) designed...

January 24, 2024

Target Goes All-In on Wellness

Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech News

January 22, 2024

MyFitnessPal Appoints New CEO, Collabs With Kate Hudson

MyFitnessPal has named Mike Fisher as its new CEO, a move that comes after the global nutrition and food tracking app recently announced a new partnership with Kate Hudson. Fisher, who has previously served at Etsy, Quigo, AKF Partners and PayPal, succeeds Dinesh Lathi, who will remain involved with MyFitnessPal...

January 16, 2024

Should you work out on an empty stomach? Fitness experts weigh in

A popular New Year’s resolution is to exercise more. Whether you’re training for a marathon or looking to get healthy, how you prepare for the gym is key. One decision you’ll have to make is whether you eat before your workout. Exercising on an empty stomach is commonly thought to...

January 11, 2024

What Is a Somatic Workout? Here’s What To Know About One of Last Year’s Most Googled Fitness Trends

Despite—or perhaps because of—this difference from other types of exercise, somatic workouts were a subject of curiosity for many this past year. "Somatic workout” was a top trending fitness term on Google in 2023, meaning that search interest for it spiked significantly compared to the prior year. ("Somatic workout" was...

January 10, 2024

Female Fitness Influencers Flex Monetizing Muscles

Seven of the top ten most popular fitness influencers in the world are female, illustrating women’s strength and earning power in shaping the global fitness and wellness industry through Instagram, TikTok and YouTube, according to new research. The results are based on a list of the top 50 fitness influencers...

January 10, 2024

Cycle Syncing: Can Aligning Your Workouts With Your Menstrual Cycle Make You Fitter?

Alisa Vietti is a holistic health coach and researcher who founded Flo Living, a female hormone company, in 2001. She popularized the concept of cycle syncing. Vitti developed the cycle synchronizing method to create a customized health plan. This personalized health plan matches your diet and workouts with your sleep patterns, lifestyle, and...

December 4, 2023

Xponential Fitness Acquires Lindora Weight Loss Clinics

Focused on weight management and metabolic health, Lindora clinics offer GLP-1s like Ozempic, IV drips, hormone replacement therapy, and cold laser therapy, among other treatments. Expanding its empire beyond exercise, XPOF will acquire Lindora’s intellectual property and take over 31 existing clinics, with plans to franchise the brand globally. Fitt...

November 17, 2023

Lindsay Arnold’s The Movement Club Embraces Postpartum Fitness

The Movement Club, a fitness platform and app founded by “Dancing With The Stars” pro and certified trainer Lindsay Arnold, continues to make waves in the world of fitness and wellbeing with the launch of its first-ever Postpartum Program. Launched in September, the program comes on the heels of the...

November 8, 2023

‘Psychological flexibility’ and other lessons from pro-athlete moms

Sonya Looney placed third in a 100-mile mountain bike race, her first competition after she returned to racing following two pregnancies. Erin Huck won her first USA Cycling Marathon National Championship seven months after giving birth. Looney and Huck are part of a growing group of pro-athletes who say that...

October 23, 2023

Rumble Boxing Is a Hit With Female Franchisees

Boxing has quickly become a favorite fitness activity of women across the U.S., especially among those in the Millennial age range. More and more, women are making the once-male-dominated sport their go-to workout routine, shattering long-held notions of what’s masculine and feminine. Rumble Boxing, the boxing-inspired group fitness brand acquired...

October 5, 2023

PowerBar Founder Back in the Game with Jambar Energy Bars

Jennifer Maxwell is returning to the energy bar world with one of the most impressive pedigrees in the market. She and her husband, Brian, founded PowerBar about 40 years ago, and later sold the company to Nestle in 2000. Now she’s back with Jambar, which are organic, naturally sweetened energy...