BUSINESS NEWS

October 6, 2026

The Cyclists’ Alliance welcomes UCI reform direction and seeks direct role for female riders

The Cyclists’ Alliance (TCA) welcomed the UCI Management Committee’s reform direction, including a mandate for compliant barriers in the final 200 meters of WorldTour and Women’s WorldTour races. The rider organization said the safety measure was an important step toward protecting professional cyclists. TCA also called for a direct role...

October 6, 2026

Issa Rae is quietly building a women’s sports portfolio — weeks after investing in pro volleyball, she’s betting on Unrivaled

Unrivaled announced the actress, producer and entrepreneur as one of its newest investors. The move comes through the women’s basketball league’s oversubscribed Series C funding round, which was announced in August and pushed its valuation to $650 million. For Rae, the investment goes beyond watching the league grow from the...

October 6, 2026

Saudi Princess Reema joins women’s sports network AWSN as adviser

Saudi Arabia's ambassador to the US, Princess Reema Bandar Al-Saud, has joined ‌All Women's Sports Network (AWSN) in an advisory role, as the media company seeks to expand coverage of women's sports in the Middle East and beyond. AWSN, a sports media platform co-founded by actor Whoopi Goldberg, said her...

October 5, 2026

Coach Jackie J built a women’s sports community. Now she’s launching a podcast.

If you follow women's sports on social media, chances are you've seen Jackie Johnston. Now, fans will be able to hear more of her takes in longform. Better known as "Coach Jackie J," Johnston has amassed a dedicated following of over 1.45 million across Instagram and TikTok. She's nicknamed "The...

September 30, 2026

Columbus, Ohio, rolls out free menstrual hygiene products to all sports venues

The state laws differ in their specifics — where products have to be provided, how much funding the governments provide to help facilities meet the mandates — but they require products to be free, according to Unicorn. Coin-operated dispensers don’t satisfy requirements unless they’re converted to free-vend or replaced, according...

September 28, 2026

Minneapolis woman advocating for female athletes through growing sports agency

There's a growing chance you own something branded by a female athlete. According to an analysis from McKinsey and Company, revenue from women's sports has grown 4.5 times faster than revenue from men's sports, creating new opportunities both on and off the field. Dani Foxhoven Young knows how to trust...

September 25, 2026

Ultrarunner Camille Herron Enters ‘Madonna Era’ With Adult Content on OnlyFans

Can one of the world’s greatest ultrarunners be a sex symbol? For Camille Herron, the answer is “Why not?” This year, the 44-year-old athlete started an OnlyFans account, joining a growing roster of outdoor athletes using the platform to share “adult content” and earn some extra money. But for Herron,...

September 23, 2026

Kylie Kelce Is Giving One High School Girls’ Team a Trip to the Women’s World Cup

Kylie Kelce is the ultimate girl's girl. In addition to parenting four daughters and coaching a high school field hockey team, Kelce is constantly giving women their flowers on her podcast. She knows what it means (and looks like) to support women. Now, she's taking that a step further and...

September 23, 2026

The Outdoor Industry’s Next Breakout Brand Could Be Among Title Nine’s Pitchfest Finalists

EMERYVILLE, Calif. (September 23, 2026) /SPORTSWIRE WOMEN/ – In just a few days, nine women-owned, emerging outdoor brands will take the stage at Title Nine’s ninth annual T9 Pitchfest Outdoor Edition. Founders will pitch their companies live at Title Nine headquarters in Emeryville, California. By Friday afternoon, the next Pitchfest...

September 22, 2026

Agentic AI Could Find Its Perfect Testing Ground In Women’s Sports

Agentic AI could transform sports marketing by connecting ticketing, merchandise, email and social data into individualized fan profiles. A partnership between Treasure AI, the Portland Thorns and Portland Fire shows how AI agents could analyze fan behavior and execute approved engagement campaigns. Women’s sports may benefit especially by building modern,...

September 21, 2026

Parents sue Nike over alleged sexual assault at elite track camp

The parents of an unnamed underage athlete have filed a federal lawsuit against Nike and the National Scholastic Athletics Foundation, alleging their daughter was sexually assaulted by another student-athlete during the Nike Elite Program in Beaverton, Oregon. The suit claims the organizations failed to properly supervise athletes and that staff...

September 16, 2026

Noto Group Adds Senior Partners Kirsty Schofield and Cody Johns to Expand Global Consumer Practice

PORTLAND, OR | LEEDS, UK (September 16, 2026) / SPORTSWIRE WOMEN/ — Noto Group, an executive search and leadership advisory firm serving consumer brands across North America and Europe, today announced the addition of Kirsty Schofield and Cody Johns as Senior Partners. The appointments expand Noto Group’s expertise and strengthen...

September 15, 2026

How Brittany Mahomes convinced a city to back a $185 million stadium expansion and why it’s changing wome

Kansas City just made one of the most significant public commitments to women's sports in American history. On September 10, 2026, the city council approved up to $185 million in financing to expand CPKC Stadium from 11,500 to 18,000 seats, anchoring a wider $1.4 billion Berkley Riverfront development. The Kansas...

September 15, 2026

‘Changing Very Rapidly’ – WNBA Owner Predicts Women’s Sports Will Match Men’s Team Valuations

There has been plenty of discussion over the last few days around Cathy Engelbert’s impact on the WNBA since she became commissioner. During her tenure, league viewership has reportedly climbed by roughly 454%, while attendance has also grown significantly since 2019. Now, a WNBA team owner has offered a wider...

September 10, 2026

e.l.f. Beauty and Parity Release “Girls Who Play Change the Game”, Connecting Girls’ Sports Participation to Long-Term Workplace Impact

OAKLAND, CA – September 10, 2026 /SPORTSWIRE WOMEN/ - New research from e.l.f. Beauty (NYSE: ELF) and Parity reveals a powerful, data-backed link between girls' sports participation and women’s workplace performance. The study draws on more than 9,500 respondents across the United States, Canada, Germany and the United Kingdom, making...

September 3, 2026

Former Cal softball player files suit alleging ex-coach pressured her into sexual relationship

A former Cal softball player has filed a lawsuit claiming her coach — who abruptly resigned last summer — used her position of authority to pressure the student-athlete into a sexual relationship. The former UC Berkeley player, listed in the lawsuit as Jane Doe, accuses ex-coach Chelsea Spencer of retaliating...

September 3, 2026

Gainbridge℠, Parity, and Women’s Sports Foundation Award $250,000 to Organizations Expanding Opportunity for Girls and Women

Zionsville, Ind. (September 3, 2026) /SPORTSWIRE WOMEN/ – Gainbridge℠, Parity, and the Women's Sports Foundation (WSF®) today named the 2026 grant recipients of Gainbridge Assists Powered by Parity, awarding $250,000 across 32 organizations expanding access to sports and education for girls and women nationwide. The 2026 cohort spans 20 states plus Washington,...

September 1, 2026

Entries Open for ADWEEK Most Powerful Women in Sports 2027

Nominations are now open for ADWEEK’s Most Powerful Women in Sports 2027, an annual list recognizing top athletes, creators, media executives, and agency leaders driving impact in sports marketing as women’s sports attract growing audiences and ad spend. Entries must show demonstrable business results since January 1, 2026, plus an innovative/creative...

September 1, 2026

Women’s Capital Summit Announces Women in Sports Programming Focused on Investment, Ownership and Entrepreneurship

The Women's Capital Summit will bring together leading voices from sports, investing, business and media for a timely conversation on the rapidly expanding economic opportunity surrounding women's sports and women entrepreneurs. As investment in women's sports continues to accelerate, the Summit will examine what comes next: how investors, leagues, founders...

August 31, 2026

Women’s sports leaders gather at The Collective brunch to shape next era

Women’s sports leaders—team owners, athletes, investors, and executives—gathered in Portland for The Collective’s Women’s Sports Brunch during Epicenter Week to turn momentum into action, sharing ideas and building partnerships that advance the industry. Organizers Lisa Bhathal Merage (Portland Fire/Thorns) and Thayer Lavielle (The Collective at The Team) framed the event...

August 28, 2026

Lithuanian Soccer Team Finds Brilliant Way To Promote Women’s Sports By Inviting Jason Sudeikis To Coach Them

A Lithuanian soccer club has won the internet  by finding a fun and unusual way to support women’s sports. They asked none other than Jason Sudeikis to stop pretending to be a football coach and become one for real. Vilnius-based FK Žalgiris has formally invited the Ted Lasso star to take charge of its women’s team...

August 26, 2026

In Colorado and nationwide, women’s sports is big business

Women’s sports are experiencing rapid growth, with global revenues projected to hit at least $3 billion in 2026, a 340% increase over four years, driven by expanding professional leagues, rising participation, and greater media visibility. North America is expected to account for about 54% of that revenue, fueled not only...

August 26, 2026

Unrivaled Valued at $650M After Latest Funding Round, Players Own 30%

Unrivaled, the 3-on-3 women's basketball league that launched in 2025, announced a Series C funding round Tuesday, securing more than $100 million in funding that values the league at $650 million. The league has nearly doubled its valuation in a year; it was valued at $340 million in September after...

August 24, 2026

North Texas-based Good Good Golf receives backlash for viral ad

Good Good Golf, a Frisco-based golf apparel brand and content creator, faced widespread backlash after posting—and then deleting—an ad that showed co-founder Garrett Clark shoving employee Alexis Miestowski to the ground while telling her, “Do not touch my new driver.” Critics accused the video of making light of domestic violence,...

August 24, 2026

Oura targets up to $3B in US IPO at a valuation exceeding $16B – Bloomberg

Smart ring maker Oura Health Oy and select existing backers are seeking to raise as much as $3 billion in a U.S. initial public offering, according to a report from Bloomberg News citing people familiar with the matter. The listing could take place as early as September and value the...