BUSINESS NEWS

July 3, 2025

World Tour Team Ceratizit Highlights Final Teams for Women’s Inaugural Maryland Cycling Classic

BALTIMORE, (July 3, 2025) /SPORTSWIRE WOMEN/ - The Maryland Cycling Classic, America’s biggest and highest-ranked professional women’s road race, announced the final six women’s teams for the inaugural race that will take place Sept. 6. The 2025 Maryland Cycling Classic will be held in Baltimore and for the first time...

July 2, 2025

Caitlin Clark’s Signature Shoe Could Be $150 Million Business: Sneaker Expert

Caitlin Clark’s first signature shoe might still be a year away, but insiders say it could be worth $150 million. Clark’s debut sneaker is expected to launch in spring 2026, following the typical two-year development cycle for signature drops. While some had hoped for a speedy release in time for...

July 2, 2025

Former athletes sue SFA over axing women’s sports

Six former female athletes are suing Stephen F. Austin State University for violating Title IX a little more than a month after the school announced it was cutting four sports. The LufKin Daily News

July 1, 2025

Inside Women’s Sports Bar Boom

Women’s sports bars are increasingly opening across the country. Some of these establishments, which broadcast only women’s games, are cashing in with full houses; others are still wrestling with finding enough capital to stay solvent. FRONT OFFICE SPORTS

June 30, 2025

Lululemon Sues Costco Over Alleged Copycat Yoga Pants

Lululemon filed a lawsuit against Costco, charging the warehouse club is selling “confusingly similar” replicas of its jackets, sweatshirts and pants. In a lawsuit filed Friday in the U.S. District Court for the Central District of California, Lululemonclaims that certain Costco products imitate its own designs so closely that it constitutes...

June 30, 2025

Parity Appoints Risa Isard, PH.D., as Director of Research & Insights

NEW YORK — [June 30, 2025] — Parity, the premier platform for professional women athlete partnerships, today announced the appointment of Risa Isard, Ph.D., as Director of Research and Insights. In her role, Isard will lead Parity’s research and data efforts, overseeing the development and execution of a comprehensive data...

June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Women’s sports bars are increasingly opening across the country. Some of these establishments, which broadcast only women’s games, are cashing in with full houses; others are still wrestling with finding enough capital to stay solvent. FOS contributor Ellyn Briggs checked in with six of these bar owners on their high-risk, high-reward industry. FOS

June 27, 2025

VC Firm Launches $16M Fund To Back Wellbeing Tech Startups

The San Francisco-based VC firm has locked in $16 million for the first close of its second fund, aiming to scale startups that put emotional intelligence and human resilience at the core of their tech. Athletech NEWS

June 26, 2025

Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8 

IM8, the supplement brand co-founded by David Beckham and health sciences company Prenetics, has signed female tennis star Aryna Sabalenka as a global ambassador in a deal that also sees Sabalenka become a shareholder of IM8, the sides announced during Wimbledon 2025. Athletech NEWS

June 25, 2025

Carbitex Appoints Jen Hanna as Vice President of U.S. Sales

KENNEWICK, Washington (June 25, 2025) /SPORTSWIRE WOMEN/ – Carbitex – the leader in flexible carbon fiber composites focused on performance footwear, travel, and accessories – announces the appointment of Jen Hanna to the newly created role of Vice President of Sales for the U.S. market. Hanna brings over twelve years...

June 25, 2025

How Should Sports Journalism Adapt To The Women’s Sports Boom?

You might already know this, but women’s sports are kind of a big deal these days. Whether we’re talking media rights deals, or ratings, or advertising, or even new leagues, the sports landscape has shifted significantly since 2024, when the Caitlyn Clark effect plus the Paris Olympics shifted the landscape....

June 23, 2025

Lululemon Lays Off 150, Plans ‘Modest’ Price Increases

Lululemon is tightening its operations by eliminating roughly 150 corporate roles, a move the company says is part of an effort to operate with greater agility. The layoffs, which impact employees across Lululemon’s global store support centers, come as the popular brand prepares to implement strategic price increases, described by executives...

June 19, 2025

Introducing GoNow: The Must-Have App for Life’s Most Urgent Moments

Worcester, MA (June 19, 2025) /SPORTSWIRE WOMEN/ — Whether you're navigating a new city, potty training your toddler, or training for your next marathon, there's one thing everyone needs — access to a bathroom. Enter GoNow, the innovative new smartphone app that helps users quickly locate public restrooms and portable toilets...

June 18, 2025

Gambling and social media abuse of women in sport – what is going on?

According to Signify, which has been working with tennis authorities on detecting abuse through an artificial intelligence-led detection system called Threat Matrix, a significant proportion of abuse sent to tennis players stems from gamblers who have lost bets. Across the year, a category they call 'angry gamblers' sent 40% of...

June 18, 2025

Gambling and social media abuse of women in sport – what is going on?

When tennis player Katie Boulter revealed to the BBC the shocking scale of abuse she receives on social media, she emphasised that many angry messages feature references to gambling. BBC SPORT

June 17, 2025

Woman-Owned VIM & VIGR Named to Inc.’s 2025 Best Workplaces List

Missoula, Mont. (June 17, 2025) /SPORTSWIRE WOMEN/ - VIM & VIGR is proud to announce it has been named to Inc.’s 2025 Best Workplaces list, honoring companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses. This year’s list, featured on Inc.com, is the result...

June 16, 2025

Monumental Sports & Entertainment Becomes Early Investor in Women’s Sports Platforms The IX and The Next

Monumental Sports & Entertainment (MSE) announced today that it has made a strategic investment in sports media platform The IX and its dedicated women’s basketball vertical The Next.  Monumental

June 15, 2025

Souhan: Sarah Spain lauds success of Minnesota women’s sports, invests in Aurora

Sarah Spain is host to the podcast “Good Game with Sarah Spain,” has a new book entitled “Runs in the Family” and writes for espnW. She has created a national profile while fearlessly championing women sports and social justice. So maybe it shouldn’t have surprised anyone that she became an...

June 12, 2025

New Research from Parity Offers Roadmap for Brands Entering Women’s Sports

NEW YORK — [June 12, 2025] /SPORTSWIRE WOMEN/ - Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical insights to guide how brands engage...

June 11, 2025

Title Nine and Seattle Storm Announce 2025 WNBA Season Partnership

Emeryville, Calif. (June 11, 2025) /SPORTSWIRE WOMEN/ – Title Nine, the independent women-owned and operated outdoor apparel brand, and the Seattle Storm, today announced a partnership for the upcoming 2025 WNBA season. “We intentionally and thoughtfully pursued a partnership with a women-owned WNBA team," said Title Nine’s founder Missy Park....

June 10, 2025

Track Star Sha’Carri Richardson Partners With Reddit Co-Founder Alexis Ohanian To Build Multicity Athlos Track Empire

Olympic gold medalist and global track sensation Sha'Carri Richardson joined startup Athlos as an owner-advisor, stepping into a leadership role with the women-focused athletics startup as it plans a massive expansion into a team-based, multi-meet league beginning in 2026. yahoo!

June 10, 2025

Eddie Nunez’s Ambitious Makeover Of Women’s Sports at Houston Continues With New Softball Coach Chrissy Schoonmaker — Inside the Transformation Plan

University of Houston athletic director Eddie Nuñez found himself returning to the coach who he felt really wanted to be at UH again and again. Chrissy Schoonmaker jumped out early, stayed in the mix throughout the search and ended up being the choice in the end. PAPER CITY

June 10, 2025

Wild Rye Launches Wefunder Community Round to Scale Women-Led Outdoor Apparel

KETCHUM, Idaho — June 10, 2025 /SPORTSWIRE WOMEN/ - Wild Rye, a premium women-led brand known for its beautifully designed technical apparel that empowers women in the outdoors and beyond, today announced the launch of a $1 million equity crowdfunding campaign on Wefunder. The raise will help Wild Rye mitigate...

June 9, 2025

WNBA Launches Nationwide Game Changing Campaign For Women’s Sports

The WNBA continues to grow after a record-breaking 2024 season behind Caitlin Clark, Angel Reese, and their respective draft class. heavy.

June 7, 2025

Women’s sports are thriving in Saudia Arabia, thanks to the government’s Vision 2030 plan

Women’s sports are growing in popularity globally, and athletes from the Middle East are increasingly making their mark on the world stage. FORTUNE