BUSINESS NEWS

January 23, 2026

The Pickle Juice Company Appoints Anya Powe as Vice President of Marketing

Mesquite, TX (January 23, 2026) /SPORTSWIRE WOMEN/ – The Pickle Juice Company, the original performance hydration brand scientifically proven to help prevent muscle cramps, announced the appointment of Anya Powe as Vice President of Marketing. Powe will lead global marketing strategy and brand initiatives as The Pickle Juice Company continues...

January 22, 2026

The Women’s Sports Foundation Welcomes New President and Board of Trustees Members

The Women's Sports Foundation (WSF®) announces the addition of new members and leaders of its Board of Trustees including the appointment of Swin Cash, Naismith Memorial Basketball Hall of Famer, as Board President, and new Board of Trustees members: Diana Flores, global flag football champion, two-time gold medalist, Captain of the Mexican Flag...

January 21, 2026

Female sport coaches twice as likely as men to be bullied, study finds

Women who coach sports in the UK are experiencing bullying and harassment at far higher rates than men, according to a new study. The survey of 2,000 coaches conducted by the charity Women in Sport and Leeds Beckett University found 30% of women surveyed said they had experienced bullying in...

January 19, 2026

OA Defense, makers of the 2311 add Heather Eckhardt to leade Business Development

January 19, 2026 /SPORTSWIRE WOMEN/ - OA Defense is proud to announce that they have named Heather Eckhardt as the National Vice President of Business Development. Based in North Carolina, OA Defense is an American firearms manufacturer grounded in faith, family, and freedom. They believe building world-class firearms starts with...

January 18, 2026

L.A. Takes The Top Spot As America’s Best City For Women’s Sports

Los Angeles is the best city for sports regardless of gender, and this new study proves it. According to a new nationwide ranking from Covers.com, L.A. officially landed in the No. 1 spot as the best city in the United States for women’s sports. The study measured attendance, media visibility, youth participation, college...

January 16, 2026

WNBA Exploring Buying Back 16% Stake Sold in 2022

Five years ago, the WNBA’s business was in a desperate place. Fresh off a pandemic season, the effects of which reverberated well into 2021, the league needed money. Commissioner Cathy Engelbert led a capital raise that the league trumpeted as “the largest-ever” for a women’s sports property, eventually selling a...

January 15, 2026

Alex Morgan Leads Investor Group for Women’s Indoor Golf League

WTGL, the newly announced women’s indoor team golf league, will launch with a strong list of high-profile female investors across sports and entertainment. Former U.S. women’s national soccer team star Alex Morgan’s Trybe Ventures will be the lead capital partner for WTGL, which is set to debut in the winter of...

January 14, 2026

Women Shut Out Again From List of Top 100 Highest-Paid Athletes

Female athletes are earning more than ever as dollars flow into professional leagues in basketball, soccer, softball, hockey and volleyball. A record 15 female pros earned more than $10 million last year via salaries, prize money and endorsements, up from only six in 2023. Yet for the third straight year, no women...

January 12, 2026

WNBA, players’ union agree to moratorium, halting initial stages of free agency

The WNBA and its players’ union agreed to a moratorium for league business Monday. The moratorium, which was confirmed by the league, was necessary because the sides failed to reach a deal on a new collective bargaining agreement or an extension of the current one by Friday night’s deadline. The...

January 12, 2026

WNBA free agency: How are continued CBA negotiations affecting offseason schedule?

The WNBA and the Women's National Basketball Players Association have entered a period of "status quo" after the 2020 collective bargaining agreement expired on Friday without a new deal or another extension. Though a work stoppage is now a possibility, both sides have signaled a desire to continue negotiations. "The...

January 9, 2026

Former WNBA player, Atlanta Dream owner invests in The Sports Bra

Former WNBA player and part-owner of the Atlanta Dream Renee Montgomery is now an investor in The Sports Bra, the Portland-based sports bar dedicated to women’s sports and their fans. The move comes as The Sports Bra founder and CEO Jenny Nguyen embarks on a franchising strategy for the business. New Sports...

January 8, 2026

The Surging Femtech Sector Is Racing Toward a $267B Future

Market data points to femtech’s evolution beyond fertility apps, creating new openings for fitness brands, wearable makers and hospitality players to embrace women’s health It’s hard to avoid a conversation about women’s health these days, as if decades of neglect are now being repaid all at once. Hormonal health, fertility,...

January 5, 2026

How Unrivaled plans to become women’s basketball’s Champions League

Alex Bazzell has a vision for Unrivaled, the 3-on-3 professional women’s basketball league beginning its second season on Monday, Jan. 5, in Miami, Florida. “What we want to build this into is the Champions League of women's basketball,” said Bazzell, the president of Unrivaled. “And that's not a competition towards...

January 5, 2026

Swiatek: Women’s tennis does not need ‘Battle of the Sexes’

Iga Swiatek did not watch Aryna Sabalenka take on Nick Kyrgios in Dubai and does not feel women's tennis requires such events; world No 2 said: "We have so many great athletes and great stories to present"; Swiatek is playing for Poland in United Cup in Australia, live on Sky...

January 1, 2026

Teacher & 30-Year Runner Launches “RachelRunsPA” to Coach the Overwhelmed “Real Life” Runner

LATROBE, PA (January 1, 2026) /SPORTSWIRE WOMEN/ — For three decades, Rachel Bankaci has been a runner. For years, she has been a full-time teacher. Now, she is combining those disciplines with the nationwide launch of RachelRunsPA Coaching, a digital service dedicated to helping runners chase big goals without sacrificing...

December 30, 2025

CCB Kenetik p/b Levine Law Group Announces 2026 Roster, New Co-Title Sponsor, and Expanded International Goals

BOSTON, Mass. (December 30, 2025) /SPORTSWIRE WOMEN/- CCB Kenetik p/b Levine Law Group Elite Women’s Cycling Team is proud to announce its 2026 roster, a major new co-title sponsorship, and the addition of one of the most decorated American cyclists in history to its leadership ranks. Building on more than...

December 28, 2025

Mark Walter Offered a Stake in His WNBA Team. Billie Jean King Wanted More

King has been breaking barriers her whole life, including in business after her storied tennis career. BJK Enterprises CEO Ilana Kloss told FOS how they ended up as part owners of the Dodgers. When Dodgers and Lakers owner Mark Walter offered Billie Jean King and Ilana Kloss the chance to...

December 26, 2025

10 Moments That Changed the WNBA Forever in 2025

The 2025 WNBA season was one for the record books, defined by the departure of legends, the rise of a new generation of game-changers, and a massive surge in popularity. From historic on-court milestones to significant shifts in the business landscape, the year delivered a continuous stream of headlines that invariably...

December 22, 2025

Americans Plan To Spend $60B on Fitness in 2026, Cut Back on Other Expenses Instead

A new survey shows fitness is a top spending priority for Americans, with many respondents indicating they‘d rather spend less on dining out and travel before cutting back on gym memberships Fitness remains the most popular New Year’s resolution for Americans — and a top spending priority. A new nationwide...

December 22, 2025

Denver City Council approves Summit women’s soccer stadium plan

Denver City Council gave its $50 million final stamp of approval Monday night for a planned professional women’s soccer stadium. Denver Summit FC threatened to abandon its plans to bring the team and a 14,500-seat stadium to Santa Fe Yards, if Denver failed to provide an initial public investment of $50 million. The...

December 18, 2025

LOVB pro volleyball to add expansion franchise in San Francisco

League One Volleyball (LOVB) is in a golden state of mind following the announcement of its newest franchise. On Thursday, Dec. 18, the women's professional indoor volleyball league announced it's expanding to the Bay Area with the LOVB San Francisco franchise, bringing the total number of teams in the league to...

December 17, 2025

The World’s Most Valuable Women’s Sports Teams 2025

After three decades of existence, the WNBA finds itself in a precarious position as team owners and the players’ union battle over a new collective bargaining agreement. Coming off two seasons that set attendance and TV ratings records, athletes want a larger share of the league’s growing revenue, among other demands. Owners, naturally, want to keep costs down as the...

December 15, 2025

BRANWYN Named in Athletech News’ Startups To Watch 2025–26

Bend, OR (December 15, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce that it has been named to Athletech News’ Startups To Watch 2025–26, a list recognizing the most promising emerging brands in fitness, health, and wellness. Curated by the...

December 9, 2025

Climber Charles Barrett Just Lost His Court Appeal

In a ruling issued on December 8, the United States Ninth Circuit Court of Appeals upheld a lower court’s conviction and life sentence of accomplished California climber and guidebook author Charles Barrett for the rape of a woman in Yosemite National Park. Barrett was found guilty by a federal jury after a February 2024...

December 4, 2025

Tonal’s 2025 State of Strength Report Reveals Shorter Workouts, Smarter Training, and a Major Shift Toward Longevity

Tonal, the pioneer of the world’s smartest strength training system and home to the largest strength dataset in the world, today released its 2025 State of Strength Report, revealing how fitness trends are shifting toward shorter, smarter, and more personalized routines that support long-term health. Drawing on data from 32,000* members...