BUSINESS NEWS

June 12, 2025

New Research from Parity Offers Roadmap for Brands Entering Women’s Sports

NEW YORK — [June 12, 2025] /SPORTSWIRE WOMEN/ - Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical insights to guide how brands engage...

June 11, 2025

Title Nine and Seattle Storm Announce 2025 WNBA Season Partnership

Emeryville, Calif. (June 11, 2025) /SPORTSWIRE WOMEN/ – Title Nine, the independent women-owned and operated outdoor apparel brand, and the Seattle Storm, today announced a partnership for the upcoming 2025 WNBA season. “We intentionally and thoughtfully pursued a partnership with a women-owned WNBA team," said Title Nine’s founder Missy Park....

June 10, 2025

Track Star Sha’Carri Richardson Partners With Reddit Co-Founder Alexis Ohanian To Build Multicity Athlos Track Empire

Olympic gold medalist and global track sensation Sha'Carri Richardson joined startup Athlos as an owner-advisor, stepping into a leadership role with the women-focused athletics startup as it plans a massive expansion into a team-based, multi-meet league beginning in 2026. yahoo!

June 10, 2025

Wild Rye Launches Wefunder Community Round to Scale Women-Led Outdoor Apparel

KETCHUM, Idaho — June 10, 2025 /SPORTSWIRE WOMEN/ - Wild Rye, a premium women-led brand known for its beautifully designed technical apparel that empowers women in the outdoors and beyond, today announced the launch of a $1 million equity crowdfunding campaign on Wefunder. The raise will help Wild Rye mitigate...

June 9, 2025

WNBA Launches Nationwide Game Changing Campaign For Women’s Sports

The WNBA continues to grow after a record-breaking 2024 season behind Caitlin Clark, Angel Reese, and their respective draft class. heavy.

June 7, 2025

Women’s sports are thriving in Saudia Arabia, thanks to the government’s Vision 2030 plan

Women’s sports are growing in popularity globally, and athletes from the Middle East are increasingly making their mark on the world stage. FORTUNE

June 5, 2025

Title Nine and Caraway & Co. Launch TrailBlazeHer to Offer Woman-Led Brands Affordable Sales Representation

Emeryville, Calif. (June 5, 2025) /SPORTSWIRE WOMEN/ – Title Nine and Caraway & Co., a woman-owned outdoor and action sports sales agency, today announce the launch of TrailBlazeHer – a first-of-its-kind sales representation model designed to prioritize gender equity in the outdoor industry. In the program, reserved for women-owned businesses,...

June 5, 2025

Seattle Storm Stakes Sold at $325 Million Valuation

Owners of the Seattle Storm recently sold small pieces of the WNBA team at a $325 million valuation. The transaction represented roughly 1.5% of the team's equity. SPORTICO

June 4, 2025

Peyton Manning joins Denver NWSL franchise ownership

Hall of Fame quarterback Peyton Manning has joined the ownership group of the Denver NWSL expansion franchise that will begin play next year. Manning is a five-time NFL MVP and a two-time Super Bowl champion who played his final four seasons with the Denver Broncos, retiring in 2016 shortly after leading the team to...

June 3, 2025

Game On: The Sports Bra Adds Four New Cities to Its Roster

PORTLAND, Ore. (June 3, 2025) — The Sports Bra, the world’s first sports bar dedicated to exclusively showing women’s sports, is on a winning streak, and it's adding four new cities to its roster. Today, The Sports Bra announced it will open franchises in Boston, Indianapolis, Las Vegas, and St. Louis, bringing...

June 2, 2025

The Richest Female Sports Team Owners 2025

Chaos in the public markets over the past year has taken a bite out of Miriam Adelson’s fortune, dropping her net worth 3%. But the 79-year-old widow of former Las Vegas Sands CEO Sheldon Adelson can always count on her sports team. Forbes

June 2, 2025

The Richest Female Sports Team Owners 2025

Chaos in the public markets over the past year has taken a bite out of Miriam Adelson’s fortune, dropping her net worth 3%. But the 79-year-old widow of former Las Vegas Sands CEO Sheldon Adelson can always count on her sports team. Forbes

June 2, 2025

How Startups Tap into the Women’s Sporting Goods Boom

Startup companies including Moolah Kicks and Round 21, as well as star athlete-owned Togethxr, are seeking to capitalize on this niche, which drove an estimated $4 billion in merchandise sales last year, according to a report from Deloitte. CO

June 2, 2025

Women’s Sports is on the Rise: Meet the 5 Most Valuable Teams

The WNBA’s NY Liberty officially became the highest valued women’s sports team in history. Raising funds from a group of investors in a deal that values the franchise at $450 million, this marks the largest valuation ever for a professional women’s sports team. yahoo sports

June 1, 2025

WNBA Championship Ring Boom: ‘Way Bigger. Way More Diamonds’

Sandy Brondello won her first WNBA championship ring after leading the Phoenix Mercury to a title in 2014. In May, she stepped up to receive her second as the skipper of the Liberty—the last remaining original WNBA team without a title, which finally claimed one in 2024. FRONT OFFICE SPORTS

May 30, 2025

WNBA Players Prioritize Child Care, Family Benefits in CBA Fight

Breanna Stewart, two-time WNBA MVP, three-time league title winner and mother of two, has finally reached another milestone in the WNBA. Sportico

May 27, 2025

Feisty Media Celebrates Women’s Cycling with “More Women More Miles” Program Culminating at UNBOUND 2025

Emporia, Kansas (May 27, 2025) /SPORTSWIRE WOMEN/ — Girls Gone Gravel, a Feisty Media brand, in partnership with Life Time, is proud to spotlight the More Women More Miles initiative — a powerful movement to get more women to the start line of gravel events, culminating at the world-renowned UNBOUND Gravel....

May 22, 2025

New York Liberty Reach Record Women’s Sports Franchise Valuation

The spotlight is firmly on the WNBA this year and the league has the sports world’s full attention. There was a seismic shift in interest last season with a new rookie class bringing eyes and interest to the league like they hadn’t seen in decades—and the New York Liberty just...

May 19, 2025

Why the World’s Most Successful Women’s Sports Team Dropped ‘Women’ From Its Name

Olympique Lyonnais Féminin is no more. Instead, the most successful club in women’s soccer will now be called “OL Lyonnes.” The decision to remove Féminin from the name, which also comes with a new crest, was an intentional commitment to giving the team a separate identity from the men’s team,...

May 19, 2025

TrainingPeaks Announces New Women’s Health Data Integration With Garmin

Louisville, Colo. (May 19, 2025) /SPORTSWIRE WOMEN/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the TrainingPeaks app. The new feature is available to all TrainingPeaks athletes using a compatible Garmin...

May 16, 2025

U.S. Professional Softball Players Are Flocking to Japan to Get Paid

The U.S. and Japan are currently No. 1 and No. 2, respectively, in the women’s softball world ranking, which was last updated in July. But in the business of softball, there may be nowhere more lucrative to play than Japan’s Diamond League. That’s why former Oklahoma softball star Kelly Maxwell...

May 16, 2025

Julie Foudy Out at ESPN After Two Decades

Julie Foudy is out at ESPN after 20 years. Foudy and ESPN failed to reach an agreement on a contract renewal, sources told Front Office Sports. The former captain of the U.S. Women’s National Team joined ESPN in 2005. Over the last two decades, she’s been a mainstay of ESPN’s soccer...

May 15, 2025

Reddit co-founder Alexis Ohanian buys minority stake in Chelsea women’s team

Entrepreneur and Reddit co-founder Alexis Ohanian has continued his investment into women’s sport by purchasing a minority stake in English soccer club Chelsea FC Women. The 42-year-old, who will now sit on the board, announced the deal on Thursday, saying he was “proud” to help this “iconic club” to become the most popular Women’s...

May 15, 2025

The WNBA will soon be the most valuable league in women’s sport

The schedulers of the Women’s National Basketball Association (WNBA) have picked a game with muscle. The Lynx have won four titles, a joint record. The Economist

May 14, 2025

WNBA Toronto Franchise Builds ‘Canada’s Team’ Amid Tariff Tension

Canada’s first WNBA team has a long to-do list before it tips off its inaugural season. The Toronto Tempo are looking to build their fan base and sign more corporate partners, among other goals. Sportico