BUSINESS NEWS

October 7, 2024

The GIST and The Professional Women’s Hockey League (PWHL) Team Up To Create Fan-First Content and Further Amplify Women’s Sports

NEW YORK, Oct. 7, 2024 -- The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth, and digestible coverage to both women's and men's sports, and the Professional Women's Hockey League (PWHL), a professional ice hockey league in North America comprised of six teams featuring the...

October 4, 2024

Fines and Suspensions Rock Alexis Ohanian’s Angel City After NWSL Scandal Leads to Unexpected Heartbreak

In the past, Angel City FC, co-founded by Reddit co-founder Alexis Ohanian, was such a breath of fresh air for women’s soccer. Yet here the club is now, looking like a drowning man. A sudden blow exposes its very foundation to the risk of fines and suspensions, leaving its future...

October 2, 2024

The Sports Bra launches Roku app showcasing women’s soccer club

Portland-based women’s sports bar, The Sports Bra, launched a new Roku app, aiming to elevate women in sports. The app was created in a “groundbreaking” partnership between The Sports Bra and United City FC Women, a women’s amateur soccer club in Los Angeles, which is prepping for an international tour...

September 27, 2024

Chicago Sky fire head coach Teresa Weatherspoon after just one season

The Chicago Sky have fired head coach Teresa Weatherspoon after just one season, the team announced on Friday. Weatherspoon, who was hired less than a year ago, went 13-27 in her first year in charge, as the Sky missed the playoffs for the first time since 2018. "After careful consideration, we have...

September 26, 2024

Join Women-Led Wednesday Initiative to Drive Change and Uplift Women In Business

Sun Valley, ID (Sep 26, 2024) /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday....

September 25, 2024

Fuel Goods and Human Powered Health Partner to Revolutionize Sports Nutrition with Personalized, Direct-to-Athlete Solutions

September 25, 2024 - Asheville, NC/SPORTSWIRE WOMEN/ – Fuel Goods, the inclusive leader in making sports nutrition accessible and approachable for all people, and Human Powered Health (HPH), the premier human performance testing company, proudly announce a strategic partnership aimed at empowering individuals to be proactive about their health and performance....

September 24, 2024

Women who played sports are more likely to be business leaders

Title IX, which was enacted as part of the Education Amendments of 1972, prohibits sex-based discrimination in schools and subsequently requires that institutions provide equal athletic opportunities for both men and women. Some of the most influential women in business today played sports in their childhoods. A 2023 Deloitte survey found...

September 24, 2024

The Best Investment Opportunity In The Coming Decade? Women’s Sports

The growth of women's sports is not just inevitable—it's imminent. The question is no longer if women's sports will become a major economic force, but when. And for astute investors, the time to act is now. The next decade will see women's sports evolve from an underappreciated niche to a...

September 21, 2024

Caitlin Clark autograph card sells for $84,000, setting new women’s basketball card record

A one-of-a-kind Caitlin Clark WNBA Draft autograph card sold at auction for $84,000 on Thursday night, breaking the record for the most expensive women’s basketball card. The previous record was set in January of this year when an autographed 2022 Bowman University Caitlin Clark Superfractor (a 1/1 parallel) sold for $78,000. The card in this...

September 20, 2024

Women-focused $98M sports campus in Fair Oaks to include VIP leadership

A new youth sports complex geared toward women athletes is in the works in Indiana, with the project’s first phase set to receive extensive state and county financial support. The $98 million, three-phase project known as Marvella is expected to occupy 120 acres at Fair Oaks Farms, on the eastern...

September 20, 2024

Bob Iger’s Angel City FC Purchase Has NWSL Insiders Predicting Even Bigger Paydays

Bob Iger's Angel City FC Purchase Has NWSL Insiders Predicting Even Bigger Paydays. The $250 million deal resets the women's soccer market. Forbes (PAYWALL)

September 19, 2024

WNBA’s Breakout Season: Record Viewership and Fan Surge Power 2024

On Thursday, the WNBA wrapped up one of its most successful seasons since it launched in 1997. Attendance is up 47% across the league, and ESPN viewership increased by 170%. The WNBA had seen steady viewership growth over the past half-decade, but financial concerns still threatened its long-term survival. ESPN announced...

September 18, 2024

WNBA awards Portland an expansion franchise that will begin play in 2026

The WNBA is headed back to Portland, with Oregon's biggest city getting an expansion team that will begin play starting in 2026. The team will be owned and operated by Raj Sports, led by Lisa Bhathal Merage and Alex Bhathal. They paid $125 million for the franchise. Newsday

September 12, 2024

Hello Sunshine Sets First-Look Deal With Ross Greenburg Productions for Unscripted Female Sports Content (EXCLUSIVE)

Hello Sunshine has entered into a first-look deal with Ross Greenburg Productions to develop and produce unscripted content centered on female sports, Variety has learned exclusively. Hello Sunshine, a Candle Media company, will work with RGP to add to their existing roster of unscripted female sports projects like “Surf Girls” at Amazon and “F1 Academy”...

September 5, 2024

Magic Johnson on joining ownership group of the NWSL’s Washington Spirit: “The popularity of the game is exploding here in America”

NBA Hall of Famer and businessman Magic Johnson has officially joined the ownership group of the Washington Spirit, partnering with Michele Kang, the majority owner of the team and the first woman of color to hold a controlling stake in the National Women's Soccer League. Johnson told "CBS Mornings" that he and...

September 4, 2024

Risk and reward: Sportsbooks cash in on rise of women’s sports betting, but at what cost?

The WNBA rookies rivaled each other at LSU and Iowa in a memorable championship game in the 2023 NCAA women’s basketball tournament, with a rematch the following April that drew a women’s college basketball record of 12.3 million viewers in the women’s Elite Eight. Clark and Reese’s high-profile matchups and...

September 4, 2024

Indiana Fever President Allison Barber to Step Down, Spearhead New Women’s Sports Initiative

Basketball enthusiasts and supporters of women's sports leadership might have heard about a significant development within the Indiana Fever organization. President Allison Barber, who has led the team since 2019, will step down at the end of the season. Her departure comes as she transitions to a new role with...

September 4, 2024

The Travel Yogi Appoints Darby Communications as Communications Agency of Record

Long Beach, CA – September, 2024 /SPORTSWIRE WOMEN/ – The Travel Yogi, the first company to blend yoga and wellness with first class adventure travel, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor and active lifestyle markets. Effective immediately, Darby Communications will...

September 4, 2024

Gainbridge® Announces Winners of Parity Week Grants

Zionsville, Ind. (Sept. 4, 2024)/SPORTSWIRE WOMEN/ – Gainbridge®, Parity, and the Women’s Sports Foundation (WSF®) announce the recipients of grants for “Parity Week by Gainbridge®: Investing in the Future of Women’s Sports.” This year, $150,000 in grants is being awarded to 21 deserving organizations and athletes that support girls and women through...

August 30, 2024

Lululemon cuts guidance, misses sales estimates after botched launch of ‘unflattering’ yoga pants

Lululemon lowered its guidance and posted its first revenue miss in more than two years on Thursday after it botched a highly anticipated product launch. The company now expects full-year net revenue to be between $US10.38 and $US10.48 billion ($15.4b) down from a previous range of between $US10.7 billion and...

August 24, 2024

Investor interest in women’s sports skyrocketing

A growing number of investors are upping their spend on women's sports teams as viewership and media deals grow. This growth is set to continue as the business of sports overall is increasingly attracting a widening pool of professional investors such as private equity firms, pension funds and investment firms....

August 23, 2024

Women’s Elite Rugby Adds Teams in New York, San Francisco and Twin Cities

Women’s Elite Rugby has announced New York, the San Francisco Bay Area and the Twin Cities will be joining Boston, Chicago and Denver as the first six markets in the United States to host a professional women’s rugby team when the inaugural season gets underway in March 2025. Team names...

August 19, 2024

How much do Olympic champions get paid?

Newly-crowned Olympic champions from Paris 2024 don’t just win bragging rights–national Olympic committees (NOC) or national governments from around the globe reward the achievements of their star athletes with a cash prize. With the expenses that go into being an elite athlete, these funds can go a long way in...

August 19, 2024

The North Face Taps OutsidePR as Performance Public Relations Agency of Record

Sausalito, Calif., (Aug. 19, 2024)/SPORTSWIRE WOMEN/ – OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, is proud to announce its partnership with the storied outdoor equipment brand, The North Face. The alignment aims to further cement The North Face as the world’s leading outdoor brand, by highlighting...

August 13, 2024

Micky Lawler, a Longtime Tennis Executive, Turns to Basketball

As a child, Lawler, whose father was an executive with a Dutch electronics company, lived in seven countries: the Netherlands, where she was born, Colombia, Argentina, Bolivia, Kenya, France and Belgium. But the move that impacted Lawler the most came when she was 24 and returning to the Netherlands after...