SPONSORSHIP NEWS

October 1, 2024

Stanford Athletics Launches First-of-Its-Kind Collaboration With Tampon Brand Sequel

In a Just Women's Sports exclusive release, women's health and wellness startup Sequel announced an agreement with Stanford Athletics to provide Stanford athletes with free Sequel Spiral Tampons through the 2024/25 academic year. This is the first time a college athletic program has entered an official collaboration with a tampon brand in NCAA history. JWS

October 1, 2024

Zip Unveils New Ad Campaign with WNBA Superstar Kelsey Plum

Zip (ASX: ZIP), a digital financial services company offering innovative, people-centered products, today announced a new advertising campaign featuring two-time WNBA champion, Olympian, and superstar Kelsey Plum. The "Pay How You Want" campaign showcases Zip's payment options that let customers manage their spending without relying on traditional credit solutions and make...

September 26, 2024

Lululemon ends partnership with ultrarunner Camille Herron

Canadian athleisure brand Lululemon has ended its partnership with American ultrarunner Camille Herron after she and her husband, Conor Holt, were implicated in a Wikipedia editing scandal. On Monday, we reported on the couple’s history of making pro-Herron edits to her Wikipedia page while editing the pages of other ultrarunners (including Courtney Dauwalter and Kilian Jornet) to remove or...

September 24, 2024

Luxury Streetwear Brand Ryoko Rain® is an Official Collaboration Partner for Athlos NYC Track Event

NEW YORK, Sept. 20, 2024 -- Ryoko Rain, the luxury sportswear brand synonymous with butterfly designs and distinct patterned mesh shorts, has partnered with Athlos NYC to launch an exclusive apparel collaboration collection for the upcoming all-women’s track meet taking place at Icahn Stadium in New York on September 26, 2024 at 7pm...

September 24, 2024

Aspen Sponsors Women’s Match Racing Regatta

The Royal Bermuda Yacht Club and World Match Racing Tour today announced re-insurer Aspen as title sponsor of the new Aspen Bermuda Women’s Match Racing Regatta to take place alongside the 71st Bermuda Gold Cup from 29 October to 3 November in Hamilton Harbour. A spokesperson said, “It is the...

September 12, 2024

Norrøna Announces New Partnership with Protect Our Winters

OSLO, Norway (Sept. 12, 2024)/SPORTSWIRE WOMEN/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced a new partnership with Protect Our Winters (POW), a leading nonprofit advocacy group that helps passionate outdoor people protect the places and experiences they love from climate change. To celebrate...

September 4, 2024

WNBA Expansion Team Valkyries Sign Chase as First Jersey Sponsor

The Golden State Valkyries and JPMorgan Chase have signed a multi-year sponsorship that will make the banking giant’s Chase Freedom brand the first founding partner of the WNBA expansion team, which starts play in 2025. Chase Freedom’s logo will be on the club’s home and away jerseys. The team calls Chase their jersey “shield”...

September 4, 2024

Gender Equity at Heart of New California NIL Law

The NCAA isn’t the only entity trying to force the terms of name, image, and likeness (NIL) deals to become public. Last week, the California state legislature passed an amendment to its existing NIL law requiring any deals worth $5,000 or more to be reported to their schools, who will...

September 3, 2024

Downy and Venus Williams Pair Up to Smash Tough Odor Out of Laundry

Downy®, the #1 most trusted fabric rinse for odor removal**, announced today that it is teaming up with tennis champion and entrepreneur Venus Williams to showcase how its breakthrough laundry odor remover, Rinse & Refresh, helps rinse away the most stubborn odor and residue trapped within the funkiest fabrics that take...

September 3, 2024

Kari Traa Partners with Girl Get After It to Empower Women in the Outdoors

VOSS, NORWAY (September 3, 2024) /SPORTSWIRE WOMEN/ – Kari Traa, a rapidly expanding global brand in women’s sportswear, is proud to announce an exciting partnership with Girl Get After It (GGAI), a community-driven platform dedicated to connecting women through adventure, wellness and empowerment. This collaboration, running from September 2024 through...

August 30, 2024

Barbie rolls out new brand campaign at WNBA game

For one night, the WNBA is living in a Barbie world. At Friday night’s matchup between the Chicago Sky and Indiana Fever, the Barbie brand debuted its latest campaign and slogan, “Give Limitless Possibilities.” The campaign centers around a short film introduced at the game, which shows children playing with...

August 22, 2024

Bumble Furthers Commitment to Women’s Sports With New York Liberty Partnership

TEXAS AND NEW YORK – August 22, 2024 – Bumble, the women-first dating app, has announced a new partnership with the New York Liberty throughout the remainder of the 2024 season, becoming the team’s first official dating app partner. The partnership strengthens Bumble’s multi-year deal with the WNBA by creating local...

August 21, 2024

ELF Named Exclusive Skin and Cosmetic Partner of Billie Jean King Cup

ELF—No. 20 in Happi’s 2024 Top 50— is joining forces with the Billie Jean King Cup by Gainbridge (BJKC), billed the women’s world cup of tennis, in a new multi-year global partnership. The fast-growing beauty company has been named the exclusive skin and cosmetic partner of the event, which is...

August 21, 2024

Oiselle Becomes Inaugural Athletic Apparel Sponsor of Alexis Ohanian’s Athlos NYC

Seattle, Wash. (August 21, 2024) /SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, today announced they are the inaugural athletic apparel sponsor for ATHLOS, the track invitational created by entrepreneur and investor Alexis Ohanian. Focused on centering and celebrating the female athlete, Athlos NYC will feature a historic investment in...

August 19, 2024

Maybelline becomes New York City Marathon’s first cosmetics partner

Maybelline has been appointed the first-ever cosmetics partner of the TCS New York City Marathon. The L’Oréal-owned make-up brand will participate in the US-based race on 3 November, which is produced by non-profit New York Road Runners (NYRR). Branded activations include a Maybelline New York ‘cheer zone’ along the race course and a...

August 19, 2024

Delta Air Lines Named Official Airline Partner of the WNBA

NEW YORK, Aug. 19, 2024 — The WNBA and Delta Air Lines today announced a multiyear partnership, making Delta the Official Airline Partner of the WNBA. This latest agreement builds on Delta’s existing WNBA charter program relationship and is part of the airline’s ongoing focus on women’s athletics. “We’re proud...

August 12, 2024

Unrivaled, the new women’s basketball league, wants brands in its court

Unrivaled is getting an alley-oop from Ally Financial, which will be the first (and founding) brand partner for the new women’s basketball league that tips off in January 2025. The league is currently seeking to drum up brand and viewer interest at a time when women’s sports are bigger than...

August 2, 2024

Olympics draw new investments to niche sports and women’s teams

The 2024 Paris Olympics are attracting new funds for lesser-known sports and women’s teams, with USA women’s rugby sevens, water polo and women’s track and field scoring major contributions this year. The USA women’s rugby sevens team earned a $4 million gift from investor Michele Kang earlier this week. Rapper and...

July 30, 2024

USA Rugby announces transformative gift from Kynisca’s Michele Kang

The USA Rugby today announced an unprecedented donation from Michele Kang, owner of the Washington Spirit, Olympique Lyonnais Féminin and London City Lionesses women’s soccer clubs. Kang, who is dedicated to the advancement of women’s sports through Kynisca Sports International, the first global, female-owned, multi-club organization in women’s football, will gift...

July 30, 2024

“My Financial Situation Isn’t Great.” 5 Olympians On The Real Cost Of Competition

Ever wonder how much it costs to join the Olympics? Chime in on 5 athletes to see if you can afford to be an Olympian. Refinery29

July 30, 2024

Los Angeles Sparks Forward Rickea Jackson Joins Team Skechers

Skechers expanded its all-star roster of athletes with Los Angeles Sparks forward Rickea Jackson. The WNBA’s first-round draft pick joined Team Skechers after practicing in Skechers Basketball shoes and experiencing the brand’s signature Comfort That Performs. Businesswire

July 23, 2024

Women’s Epic Race Announces Title Sponsorship by Solaray her life STAGES for 2024

Salt Lake City, UT /SPORTSWIRE WOMEN/ - Women's Epic Race is excited to announce Solaray her life STAGES as the official title sponsor for its 2024 race season. This partnership underscores a mutual commitment to empowering women through health, fitness, and community support. The Women's Epic Races are known for challenging...

July 22, 2024

PUMA Unleashes Exciting Activations at the San Francisco Marathon

San Francisco, CA – July 23, 2024 /SPORTSWIRE WOMEN/ – Global sports company PUMA is set to elevate the San Francisco Marathon experience with a series of dynamic events and special appearances by PUMA athletes Molly Seidel, Jenna Prandini, Alex Toussaint and more. From shakeout runs to engaging panel discussions,...

July 22, 2024

SF’s new WNBA team has already drawn the eye of hottest brand in women’s sports

The Golden State Valkyries don’t have a player on their roster yet, but they have already teamed up with one of the most popular names in women’s sports. The Valkyries have entered a merchandising collaboration with Togethxr, the multimedia company that created the uber-popular “Everyone Watches Women’s Sports” T-shirt. The partnership has resulted in...

July 21, 2024

Why WNBA Rookie Alissa Pili Is Important for the Future of Nike N7

Through its N7 initiative, Nike has collaborated with Native American and Indigenous communities with a focus of increasing equity in sports. During 2024 WNBA All-Star Weekend in Phoenix, the Swoosh put N7 in the spotlight with its newest ambassador, Minnesota Lynx forward Alissa Pili. From its Nike Unite Tempe store, a short drive from...