November 4, 2024

Professional Women’s Sports Leagues Are Busy Adding Franchises

As women’s sports grow in popularity with viewers and marketers, three professional sports leagues have announced plans to expand into other markets. The WNBA (basketball), NWSL (soccer) and PWHL (ice hockey) are all adding teams to their respective professional leagues. Forbes

November 1, 2024

FeatherSnap Smart Bird Feeder Selected As One of Oprah’s Favortite Things 2024

November 1, 2024 /SPORTSWIRE WOMEN/ – FeatherSnap announced today that the Wi-Fi Smart Bird Feeder is included in 2024 Oprah’s Favorite Things holiday gifts list featured on OprahDaily.com and in Oprah Daily’s special print 2024 Holiday Edition, on newsstands nationwide on November 12. This year, most gifts have been selected from inspiring small...

October 31, 2024

Deloitte is upping the ante on its women’s sports sponsorships

The consultancy has years-long relationships with leagues like the WNBA and the NWSL. Now, it’s encouraging other brands to compete in the space. Marketing Brew

October 31, 2024

Everyone Wants In on the WNBA Expansion Gold Rush

The WNBA aims to add another expansion team by the 2028 season—and there is no shortage of eager potential owners. The league is already preparing to welcome three expansion franchises over the next two years, but WNBA commissioner Cathy Engelbert has said the league is evaluating up to “12 cities.”...

October 31, 2024

How Often Should You Replace Your Sports Bra?

It turns out there are a handful of factors that can affect the lifespan of your sports bras—like how you clean them and the materials they’re made of. While it can be tempting to wear the same one for years if it seems to be working well enough, replacing your...

October 31, 2024

World Athletics releases alarming findings on online abuse of athletes

As World Mental Health Month wraps up, World Athletics is highlighting a distressing trend revealed during the Paris 2024 Olympic Games: a surge of online abuse directed at athletes. A newly published study, conducted in collaboration with the AI-driven Threat Matrix by Signify Group, analyzed 355,873 posts and comments in 36 languages,...

October 31, 2024

SMITH MFG Earns 2024 Women in Manufacturing Awards for Leadership and Excellence

PORTLAND, Oregon (October 31, 2024) /SPORTSWIRE WOMEN/ - SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is pleased to share two of its employees have earned the 2024 Women in Manufacturing Award from the Utah Manufacturers...

October 31, 2024

Movemint Bridges the Gap Between Activities and Events with New Strava Integration

SAN FRANCISCO, CA [10/31/2024] /SPORTSWIRE WOMEN/ - Movemint, a technology platform for endurance events, is excited to unveil a new integration with Strava. This integration bridges the gap between events and activities: when you do an event on Movemint, the event is automatically shown on your Strava activity. “When you...

October 30, 2024

Generational differences influence views on fitness, study finds

Generational differences can influence views on fitness, as evidenced by results of a new survey conducted by garagegymreviews.com among 2,000 Americans over the age of 18. The younger generations tend to exercise to boost their mental health, as 73% of Millennials (Generation Y) and 70% of Generation Z say they exercise...

October 30, 2024

‘Hit Play Not Pause,’ the Ground-Breaking Podcast for Active Performance-Minded Menopausal Women Celebrates 200 Episodes

October 30th, /ENDURANCE SPORTSWIRE/ - Started in 2020, the Hit Play Not Pause podcast, hosted by Selene Yeager and produced by Feisty Media, released its 200th episode today. In that time, the pioneering show has reached over 2.9 million listeners and helped redefine the conversation around menopause. “I knew how...

October 29, 2024

Women’s Pro Baseball League Launching in America in 2026

/SPORTSWIRE WOMEN/ The Women's Pro Baseball League (WPBL) is launching in the summer of 2026 with six teams and is the only professional women's baseball league in America. The League is Co-Founded by baseball pioneer, Justine Siegal, the first woman to coach a professional men's baseball team and to pitch...

October 29, 2024

Tough Women’s 2025 Tour De France Route Reflects Rising Level

A tough nine-stage route for the fourth edition of the women's Tour de France was revealed on Tuesday, with organisers saying the route reflects growing standards in the women's event. "The level in women's cycling is rising and that's why we have nine stages instead of eight. And nine hard...

October 29, 2024

Pro Women’s Hockey League announces it could add as many as 2 teams for 2025-26 season

The six-team Professional Women’s Hockey League is launching its expansion process with plans to add as many as two franchises for the start of the 2025-26 season, a league executive announced Tuesday. Speaking at the ESPNW Summit in New York, senior vice president of business operations Amy Scheer said the league...

October 29, 2024

GroupM Bid to Push Ad Dollars to Women’s Sports Exceeds Expectations

After launching an initiative earlier in 2024 to double the amount of money its clients spend on women’s sports, GroupM, the large WPP-backed media-investment giant, says it has exceeded its initial goals. In March, GroupM said it intended to create a dedicated marketplace for the programming genre, starting in the industry’s “upfront”...

October 28, 2024

WNBA Teams Generated Record $136 Million in Sponsor Media Value for Brands as Social Media Engagement Soars, According to New Report from Relo Metrics

SANTA MONICA, Calif.-- Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 Million in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike,...

October 28, 2024

Simone Biles Is SportsPro’s Most Marketable Athlete of 2024

There are plenty of marketable athletes globally, but according to SportsPro, beloved gymnast Simone Biles is the most marketable of them all. SportsPro, a London-based sports business media company, has revealed its list of the top 150 marketable athletes globally. Coming in at No. 1 is Biles, a seven-time Olympic gold...

October 28, 2024

Half of WNBA Coaches Have Been Fired. What’s Happening?

Six WNBA head coaches have been fired since the end of the regular season—making half of the league’s jobs open. When the Chicago Sky hired Teresa Weatherspoon as head coach last October, it was the beginning of a new chapter. Front Office Sports

October 27, 2024

UCLA Olympic Gymnast Leading the Charge for Women’s Sports in NIL Earnings

The UCLA Bruins are becoming a big part of helping women break through when it comes to earning with Name, Image, and Likeness. Only 12 schools publicly disclose the NIL earnings and deals of their athletes. MSN

October 25, 2024

Toyota Returns As Women’s Sports Summit Sponsor

Toyota is returning for its 12th year of sponsoring the espnW: Women + Sports Summit. Nike joins the summit as a first-time sponsor and will have a footprint in the Summit Welcome Suite where the brand will distribute apparel and footwear to attendees. The 15th annual event takes place Oct....

October 24, 2024

Nike Celebrates Naomi Osaka’s Play Academy Anniversary with New Coaching Guide for Girls in Japan

In celebration of the fifth anniversary of Play Academy with Naomi Osaka, Nike is launching a research-backed coaching guide aimed at improving the sports environment for girls in Japan. Developed in partnership with Laureus Sport for Good, this initiative is part of Nike’s ongoing global efforts to create inclusive and...

October 24, 2024

Exciting Kingbull Literider Upgrade Announcement!

October 24th, /SPORTSWIRE WOMEN/ - Kingbull, the leading specialist in fat tire electric bikes, is thrilled to announce significant new upgrades to its popular folding ebike Literider. With a focus on enhancing safety, performance, and rider comfort, the Literider now delivers even greater value to e-bike enthusiasts. Kingbull’s commitment to...

October 24, 2024

Fleet Feet Unveils Exciting 2024 Holiday Campaign: Make Shopping Easy with Wishlists

CARRBORO, N.C. (October 24, 2024) /SPORTSWIRE WOMEN/ — Fleet Feet, the largest franchisor of run specialty stores, today announced its 2024 holiday campaign designed to empower customers to curate their perfect gift lists and enhance their shopping experience. Fleet Feet’s approach focuses on guiding customers through creating personalized wishlists on...

October 24, 2024

Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner

UK, 24th October 2024 /SPORTSWIRE WOMEN/ - Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team's Official Teamwear and Apparel partner. The two year deal starting from the first race of Season 11 of the ABB FIA Formula E World...

October 24, 2024

Sumarpo Strengthens 1% for the Planet Commitment Through New Partnership with Circular Flow for Neoprene Recycling

Octoeber 24th, /SPORTSWIRE WOMEN/ - A pioneer in eco-friendly triathlon gear has partnered with Circular Flow, a leading organization in neoprene recycling, to strengthen its dedication to environmental protection. This collaboration represents a significant step forward in addressing the challenge of neoprene waste and advancing sustainable practices within the watersports...

October 24, 2024

DIY to professional: The rise of agents in women’s cycling

The professionalization of women’s cycling has created an ecosystem of support roles around the athletes themselves, with sports agents emerging as key players in this transformation. Escape Collective