January 10, 2025

ANALOG RACING TEAM: Changing The Narrative in Women’s Sport

January 10, 2025 /SPORTSWIRE WOMEN/ - ANALOG RACING TEAM is a new professional women’s cycling team combining creativity and slow living to produce fast racing. Based in the Pacific Northwest and racing a North American continental calendar in 2025, Analog is here to solidify a new era of equity in...

January 10, 2025

Melanin MVP Joins The Everyday Athlete Podcast Network by Run Tri Bike

LOS ANGELES. Jan 10, 2025 /SPORTSWIRE WOMEN/ - Run Tri Bike is proud to announce that Melanin MVP, a newsletter and podcast that celebrates Black and Brown women athletes, has joined the Everyday Athlete Podcast Network by Run Tri Bike. This strategic partnership aims to engage and inspire endurance athletes...

January 9, 2025

54% of women more likely to enter an ultramarathon if they can walk

According to a survey by the Threshold Trail Series, over half of women (54%) say they’d be more likely to take on an ultramarathon event if they knew walking was an option. Endurance.Biz

January 9, 2025

Next Is Now Women’s Sports Docuseries Wants More Brands on Its Team

Getting women’s sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal. Adweek

January 8, 2025

Nike Announces the 2025 After Dark Tour, a Women’s Race Series — NIKE, Inc.

As a continuation of Nike’s mission to invite more women into sport, the brand is announcing the 2025 After Dark Tour, a global women’s race series designed to be the ultimate girls’ weekend. This unique series of nighttime running events is crafted to bring women runners together, fostering a sense of...

January 8, 2025

Olympic champion Gabby Thomas gets Vogue cover

American 200m star Gabby Thomas made history at the Paris Olympics when she ended a 12-year U.S. gold drought in the women’s 200m. She’s now also making waves in world of fashion, modelling for the winter 2025 edition of Vogue. Running Magazine

January 8, 2025

Nike Teams up with Demi Vollering and FDJ-Suez for Its First Pro Cycling Team Partnership

The budding FDJ-Suez “super team” of Demi Vollering and now also Specialized confirmed Nike as its “official lifestyle apparel supplier” from 2025 onward. Velo

January 7, 2025

Coco Gauff Invests in Unrivaled Basketball League, Hopes to ‘Uplift Women’s Sports’

Women's tennis star Coco Gauff has invested in the professional 3-on-3 women's basketball league, Unrivaled Basketball.  The 20-year-old shared a statement on social media, emphasizing her commitment in "uplifting women's sports." Unrivaled is an "innovative" 3-on-3 women's basketball league founded by U.S. Olympians Napheesa Collier and Breanna Stewart. The league...

January 7, 2025

Buccaneers Launch Women’s Sports Leadership Event in March 2025

The Tampa Bay Buccaneers will host up-and-coming sports professionals at their first "She is Football" Weekend at Raymond James Stadium next March. The two-day event looks to create opportunities for women pursuing careers in sports. A Women's Summit kicks off the event with practical training and insights from industry experts. espn

January 7, 2025

Alé partners with Fenix-Deceuninck women’s WorldTour team

Italian apparel brand Alé has announced its partnership with one of the most prestigious women’s teams on the WorldTour circuit, Fenix-Deceuninck. The partnership – said to reaffirm the brand’s commitment to supporting women’s cycling – begins with the 2025 cycling season, and sees the brand become the official kit supplier for the...

January 6, 2025

Enter the Golden Age of Branding in Professional Women’s Sports

While some teams in other women’s professional sports leagues are upping their branding games as well—with clubs like the Angel City FC and the San Diego Wave setting the bar in the NWSL— there is still ample room for growth (and investment) across the industry. Printmag

January 3, 2025

National Women’s Soccer League team coming to Colorado for record $110 million fee

The National Women's Soccer League's (NWSL) 16th team is coming to Denver, Gov. Jared Polis announced in an X post on Jan. 2. According to our Denver news partners, the city is expected to pay a record $110 million expansion fee, a report from Sportico states – a sum that's more than double...

December 31, 2024

Study Links Poor Air Quality to Slower Marathon Finish Times

Marathon runners meticulously plan their training, gear, and nutrition — but new research from Brown University suggests they may also need to consider air quality. Athletech News

December 28, 2024

Front Office Sports seeks a business of women sports reporte

Front Office Sports is seeking a dynamic reporter to lead our coverage of the business of women’s sports. This role requires someone who understands the workload and focus that comes with working at a dynamic and fast-paced media company. talkingbiznews

December 27, 2024

Phoenix’s first female sports bar called Title 9 Sports Grill set to open amid rise in women’s sports

A new sports bar called Title 9 is planning to open at the end of January. The bar is going to feature women's sports and is co-owned by two former women athletes. As women’s sports rise in popularity, fans are finding a slight problem: There’s nowhere to watch them. When Audrey...

December 27, 2024

Sumarpo Powers IRONMAN 70.3 Muskoka with Eco-Friendly Wetsuits Through 2025

December 27, 2024 /SPORTSWIRE WOMEN/- Muskoka’s wild landscapes and iconic lakes define the IRONMAN 70.3 experience. Partnering with Sumarpo through 2025, the race deepens its alignment with nature, offering athletes a wetsuit choice that reflects their respect for the environment and their love for the sport. Nestled in Canada’s picturesque...

December 26, 2024

2025 Swimrun CÔTE D’AZUR: Adventure Awaits with Sumarpo

December 26, 2024 /SPORTSWIRE WOMEN/ - Swimrun CÔTE D'AZUR will continue its collaboration with Sumarpo in 2025, furthering the spirit of adventure, sportsmanship, and community. Together, we’re committed to creating even more opportunities for athletes to embrace the thrill of swimrun, celebrate teamwork, and connect with a like-minded community of...

December 24, 2024

Caitlin Clark honored as AP Female Athlete of the Year following her impact on women’s sports

Caitlin Clark raised the profile of women's basketball to unprecedented levels in both the college ranks and the WNBA, and Tuesday she was named the AP Female Athlete of the Year for her impact on and off the court. Circleville Herald

December 23, 2024

Lindsay Vonn Returns: Skiing Icon Eyes Olympics After Breakout Race

At the age of 40 — and after 5 years in retirement — Lindsay Vonn returned to the racecourse on Saturday, Dec. 21, at the Stifel St. Moritz World Cup. The ski racing champion placed 14th, crossing the finish line just 1.18 seconds behind Austrian winner Cornelia Hütter. Vonn said...

December 21, 2024

Nike and Togethxr Team Up to Create ‘Everyone Watches Women’s Sports’ G.T. Cut 3 Basketball Shoe

Fans of women’s basketball have long had Saturday’s matchup between UConn and USC circled on their calendars. Nike and Togethxr are making the most of the moment. Nike and Togethxr — the media and commerce company founded by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird — a special edition of the G.T. Cut 3 basketball shoe. Both UConn Women’s Basketball and USC Women’s Basketball revealed team-inspired...

December 20, 2024

Run Clubs Over Night Clubs: Gear and Trends From Strava 2024 Year-End Report

The folks at Strava get a lot of data on users’ exercise habits and trends. Every year, it compiles all that information, assesses and analyzes it, and releases its “Year in Sport: Trend Report” announcing the findings. This month, it released the report for 2024. Many of the findings will catch us...

December 20, 2024

Netflix will stream 2027 and 2031 FIFA Women’s World Cup

Netflix on Friday said it will stream for the first time the FIFA Women's World Cup, as the streamer continues to expand its library of live sports content. Netflix has the exclusive U.S. rights to stream the 2027 and 2031 tournaments in all languages. The company said it has plans...

December 20, 2024

How Ilona Maher became the biggest name in world rugby

Walking out of the tunnel at Ashton Gate during Bristol Bears’ Champions Cup match against Leinster recently, Ilona Maher enthusiastically greeted the crowd and, after saluting the stadium, gave a quintessential British royal wave. Stuff

December 19, 2024

The darker side of the rise of women’s sports: With more visibility comes more online harassment

As women's sports set new records for attendance and viewership, Taylor and other longtime fans watched with optimism — and unease. It’s a cycle female athletes and fans of women’s sports have come to recognize: With the increased and sought-after visibility also comes added scrutiny — as well as harassment and...

December 19, 2024

The Best Women’s Sports Moments Of 2024

Countless achievements made 2024 an unparalleled year for women athletes. However, the biggest shift of all was the widespread recognition and long-overdue attention that women’s sports finally received. Huff Post