December 23, 2025

Lindsey Vonn qualifies for 2026 Olympics, completing a remarkable comeback from retirement

One of the most remarkable comebacks in Olympic history is now a reality. Eight years after her last Olympic berth, skier Lindsey Vonn will once again represent the United States in February for the Milano/Cortina Games. Vonn, who retired in 2019, had pursued a range of endeavors outside skiing. But as she...

December 22, 2025

Americans Plan To Spend $60B on Fitness in 2026, Cut Back on Other Expenses Instead

A new survey shows fitness is a top spending priority for Americans, with many respondents indicating they‘d rather spend less on dining out and travel before cutting back on gym memberships Fitness remains the most popular New Year’s resolution for Americans — and a top spending priority. A new nationwide...

December 22, 2025

Report explores the adjacent markets that are fuelling investment opportunities in women’s professional sports

Women’s sports are no longer a side category in the world of sports investment—they are a high-growth commercial asset class with institutional capital flowing in, valuations accelerating and scalable-adjacent businesses emerging. In recent years, women’s sports leagues such as the WNBA and WNSL have experienced significant growth. Global revenues in...

December 22, 2025

Denver City Council approves Summit women’s soccer stadium plan

Denver City Council gave its $50 million final stamp of approval Monday night for a planned professional women’s soccer stadium. Denver Summit FC threatened to abandon its plans to bring the team and a 14,500-seat stadium to Santa Fe Yards, if Denver failed to provide an initial public investment of $50 million. The...

December 22, 2025

Philadelphia sports legend signs with Women’s Pro Baseball League

After making headlines in Williamsport more than a decade ago, Mo’ne Davis is making them again. The Philadelphia sports icon will play in the inaugural season of the Women’s Pro Baseball League after signing with Los Angeles on Monday, the league announced. The team drafted her 10th overall in November as...

December 18, 2025

Women Sleep More Than Men, but They’re More Stressed, Oura Report Finds

Smart ring giant Oura has released its 2025 Year in Review, giving members with at least 60 days of data a personalized look at how their sleep, activity and recovery evolved over the past year. One of the key trends that emerged: women tend to sleep more hours per night...

December 18, 2025

Your Oura Year in Review is here, and the global stats are wild

Oura’s yearly wrap-up usually feels like a personal pat on the back. This year, though, it also offers a look at global health trends. The company has released its 2025 Year in Review, and while it still highlights individual wins inside the Oura app, the bigger story comes from combining...

December 18, 2025

Lincoln Financial Serves as First-Ever Game Break Sponsor for Women’s Sports Desk on FOX Sports’ Women’s College Hoops Coverage

Lincoln Financial announced a first-of-its-kind agreement with FOX Sports, becoming the inaugural Game Break sponsor for the Women’s Sports Desk featured in the network’s live women’s college basketball coverage. The multi-year sponsorship reflects Lincoln’s commitment to amplifying visibility for women’s athletics and championing financial confidence and empowerment through broader audience...

December 18, 2025

LOVB pro volleyball to add expansion franchise in San Francisco

League One Volleyball (LOVB) is in a golden state of mind following the announcement of its newest franchise. On Thursday, Dec. 18, the women's professional indoor volleyball league announced it's expanding to the Bay Area with the LOVB San Francisco franchise, bringing the total number of teams in the league to...

December 17, 2025

This woman ran 300 miles through the Atacama desert–at 22 weeks pregnant

The U.S.'s Allie Gibbons signed up for The Speed Project Atacama before she knew she was pregnant—and decided to keep going. Allie Gibbons didn’t plan to run 300 miles while pregnant—she had already committed to the race before she found out she was expecting. “I was registered to run Atacama...

December 17, 2025

The World’s Most Valuable Women’s Sports Teams 2025

After three decades of existence, the WNBA finds itself in a precarious position as team owners and the players’ union battle over a new collective bargaining agreement. Coming off two seasons that set attendance and TV ratings records, athletes want a larger share of the league’s growing revenue, among other demands. Owners, naturally, want to keep costs down as the...

December 16, 2025

Australian woman beats all the men at Antarctic Ice Marathon

Sunday marked the 20th edition of the Antarctic Ice Marathon, and it was notable for more than just its long history: for the first time ever, a woman claimed the outright race title. Australia’s Catherine Drysdale dominated freezing conditions (-8 C, “feels like” -18 C) and a very snowy course in Union Glacier,...

December 15, 2025

BRANWYN Named in Athletech News’ Startups To Watch 2025–26

Bend, OR (December 15, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce that it has been named to Athletech News’ Startups To Watch 2025–26, a list recognizing the most promising emerging brands in fitness, health, and wellness. Curated by the...

December 15, 2025

Unrivaled Names Thorne as Official Sports Nutrition Partner

Unrivaled presented by Samsung Galaxy today announced a multiyear partnership with Thorne, a leader in science-backed health and wellness solutions for athletes, in a move that makes Thorne both the Official Sports Nutrition partner of the league and the jersey patch partner of Breeze BC. It marks Thorne's first official...

December 12, 2025

Toyota becomes exclusive auto partner of Portland Fire, expands support for women’s sports

The Portland Fire announced a new partnership this week with Toyota, which will serve as the team’s exclusive automotive partner. The deal expands Toyota’s investment in women’s sports in Portland, as the company is now partnered with both RAJ Sports franchises, the Portland Fire and the Portland Thorns. To kick off the...

December 12, 2025

Belgian Waffle Ride and Distance To Empty Partner to Expand Women’s Participation Across the BWR Series

Encinitas, CA (December 12, 2025) /SPORTSWIRE WOMEN/ — The Belgian Waffle Ride (BWR), North America’s most irreverent and demanding unroad cycling series, is proud to announce a strategic partnership with Distance To Empty (DTE), the women-led cycling program founded by professional cyclist and advocate Starla Teddergreen. Together, BWR and DTE are launching an ambitious,...

December 10, 2025

Hello Sunshine’s ‘The Rise’ Five-Part Documentary Series On Women’s Sports Heading To Peacock

Hello Sunshine, along with Ally and the Lyda Hill Philanthropies’ If/Then Initiative, revealed the premiere of The Rise, a five-part documentary series capturing the growth of women’s professional sports. The first two films in the series land on Peacock on December 15, 2025, with additional features rolling out in 2026. Hello Sunshine’s documentary...

December 10, 2025

New Professional Softball League to Launch in 2026

While the Athletes Unlimited Softball League (AUSL) has made waves over the last year, creating a new opportunity for the world’s best professional softball players to compete, a new league is looking to do the same. On Wednesday, the Professional Softball League (PSL) officially launched, combining seven previously independent softball teams...

December 10, 2025

Women’s tennis body signs biggest sponsorship deal in the history of women’s sport

In a landmark moment for women’s tennis, the WTA has signed what is believed to be the biggest sponsorship deal in the history of female sport with Mercedes Benz. The WTA today announced that the German car manufacturing giant would become their ‘premier partner’, affirming the tour’s status as the...

December 9, 2025

Climber Charles Barrett Just Lost His Court Appeal

In a ruling issued on December 8, the United States Ninth Circuit Court of Appeals upheld a lower court’s conviction and life sentence of accomplished California climber and guidebook author Charles Barrett for the rape of a woman in Yosemite National Park. Barrett was found guilty by a federal jury after a February 2024...

December 9, 2025

Women running marathon without veils in Iran compared to ‘nudity’ by officials

Thousands of women ran a marathon on Kish Island, in Iran – without a hijab – in what many saw as a sign of the social and cultural shift in the country. Footage showed the runners dressed in red T-shirts and letting their hair free at the start of the competition on Friday before...

December 8, 2025

WNBA Champion Sabrina Ionescu Becomes Global Brand Ambassador for Ant International

Four-time WNBA All-Star Sabrina Ionescu today becomes a new Global Brand Ambassador for Ant International, a leading global provider of digital payments, digitisation, and financial technology. The partnership is built on a shared commitment to creating a more inclusive and sustainable world through empowering underserved communities and youth groups with...

December 8, 2025

Air Pollution Undermines Health Benefits Of Exercise, Evidence Says

Air pollution can undermine some of the health benefits active folks expect to derive from regular exercise, a new study says. The protective effect exercise should have on people’s risk of death was cut by half among those living in areas with heavy air pollution, researchers reported recently in the journal BMC...

December 8, 2025

Exclusive: Adidas extends deal with Women’s National Football Conference

Adidas’s early history is in international football, but in recent years, the brand has been throwing its weight behind American football—women’s tackle football, to be exact. That is now set to continue. Adidas, which was one of the first sponsors of the Women’s National Football Conference (WNFC) during its inaugural...

December 5, 2025

Short film illustrates the fear of violence faced by many runners

Ahead of Canada’s National Day of Remembrance and Action on Violence Against Women on Saturday, Toronto filmmaker Cathy van Ingen has released Gone For a Run–a short film illuminating the fear runners routinely face while simply going out for a run. The film follows a woman going on an everyday run, with the...