March 26, 2025

Exciting New Adventure Awaits in “Shred Girls: Lindsay and The Curse of Gemini Lakes”

/SPORTSWIRE WOMEN/ - The next book in the Shred Girls series, "Lindsay and The Curse of Gemini Lakes," is now available for pre-order and will hit shelves on May 27, 2025. This thrilling new installment continues the adventures of Lindsay and her friends as they tackle new challenges both on...

March 25, 2025

Athletes Unlimited and Jessica Mendoza Make Their Big Pitch For Women’s Softball

A new Athletes Unlimited softball league arrives this summer with the sport still on the rise and a surrounding campaign throwing hard for its success. ADWEEK

March 25, 2025

Manchester City Women Announces Global Partnership With Hytro

March 25, 2025 /SPORTSWIRE WOMEN/ - Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro. The performance partnership will see the team utilise Hytro wearables and technology as part of its world-leading approach to athletic performance and recovery. Hytro is...

March 24, 2025

Study Finds Better Way For Smartwatches to Track Health

Smartwatches are tracking another measure of health that could prove even more important, a new study suggests. Smartwatches also capture a person’s average daily heart rate, and dividing that by their daily number of steps provides a more reliable measure of a person’s heart fitness than either number on its...

March 24, 2025

With March Madness underway, it’s game time for newly opened women’s-sports bars across the US

Several new bars dedicated to women's sports have made the mad dash to open in time to capitalize on March Madness, now in full swing. From San Francisco to Cleveland, there will be more than a dozen across the country before the year is over. The femme-focused bar scene has made...

March 21, 2025

Caitlin Clark, Fever will have 41 of 44 games nationally broadcast or streamed in 2025

Caitlin Clark and the Indiana Fever will be featured on 41 nationally televised or streamed games in the upcoming WNBA season, the most of any franchise. The WNBA set several other viewership records a season ago. ESPN’s WNBA broadcasts increased 170 percent compared to 2023, making it the network’s most-viewed...

March 21, 2025

Austin’s first women’s sports pub opens its doors just in time for March Madness

Austin's first women's sport's pub has opened near the University of Texas at Austin that's celebrating women's sport in a unique way. KVUE

March 20, 2025

Unrivaled basketball league is eyeing a long future in women’s sports

Unrivaled, the 3-on-3 women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier, is eyeing a sustained future in women’s sports after concluding its inaugural season in Miami. Chicago Sun Times

March 20, 2025

International Olympic Committee elects first female president

Former Olympic swimmer Kirsty Coventry of Zimbabwe is set to become the 10th leader of the International Olympic Committee in its 131-year history. Running Magazine

March 20, 2025

Caitlin Clark, Fever will have 41 of 44 games nationally broadcast or streamed in 2025

Caitlin Clark and the Indiana Fever will be featured on 41 nationally televised or streamed games in the upcoming WNBA season, the most of any franchise. Yahoo Sports

March 18, 2025

Women’s elite sports to generate more than $2.35 billion in 2025, says Deloitte

Global revenues in women's elite sports will surpass $2.35 billion in 2025, up from $1.88 billion last year, Deloitte said on Tuesday. The projected amount based on matchday, broadcast and commercial revenues is predicted to have increased by 240% in four years, Deloitte said. Reuters

March 18, 2025

In March Madness, the women still have more stars and perhaps more people watching too

The two biggest names in college basketball these days will be playing in the women’s tournament when March Madness goes into full swing later this week. abc 10

March 18, 2025

Denver NWSL announces plan for first women’s soccer-dedicated stadium in Colorado

Denver NWSL and Denver Mayor Mike Johnston jointly announced Tuesday a new stadium in the heart of Denver dedicated to women’s soccer. All For XI

March 18, 2025

New research and innovation hub launched to “transform the landscape of women’s sport”

Loughborough University has launched a new research facility to accelerate “growth and excellence” in the women’s sport sector. SportsNation

March 18, 2025

Parity Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2025

New York, NY. (March 18, 2025) /SPORTSWIRE WOMEN/ — Parity, the premier platform for professional women athlete partnerships, is proud to have been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2025. This year’s list shines a spotlight on businesses that are shaping industry and...

March 18, 2025

Wild Rye Introduces Spring Collection Adding Mountain Bike Offerings and New Active Lifestyle Pieces

Sun Valley, ID (March 18, 2025) /SPORTSWIRE WOMEN/ - Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, launches its spring-summer 2025 collection, expanding its mountain bike line with new styles that prioritize fit, performance and style, and offering new...

March 17, 2025

Fitness Trackers Are Only 67% Accurate, New Research Finds

Fitness trackers are among the most widely used health tech devices. But are they as accurate as their manufacturers claim? According to an analysis of scientific literature conducted by the Wellnesspulse research team, fitness trackers offer only moderate accuracy, with the Apple Watch coming out on top. Wellness Pulse

March 17, 2025

What’s next for Unrivaled? Year 2 will include visits to other markets, more players

As the inaugural Unrivaled season ends with Monday night’s championship game between the Rose and Vinyl, the women’s basketball league is already looking forward to Year 2 and beyond. USA Today

March 17, 2025

Serena Williams’ husband Alexis Ohanian vows to push for women’s golf in TGL, eyes Nelly Korda & other stars to exercise LAGC rights

Serena Williams' husband, Alexia Ohanian, plans to bring women's golf to TGL. The Los Angeles Golf Club owner holds the right of first refusal for an L.A. women's team and sees stars like Nelly Korda as key to its potential. Sportskeeda

March 17, 2025

Women’s March Madness Enters Year 1 of Polarizing Rights Deal

The 2025 Women’s March Madness tournament is a historic one: It’s the first under the eight-year, $920 million contract extension between ESPN and the NCAA. Front Office Sports

March 16, 2025

The Untold Story of the First All-Women Team Who Summited Denali 55 Years Ago

In 1970, six women made the first all-female ascent of Denali. Alaskan mountaineer Grace Hoemen led the team, which included talented climber and chemist Arlene Blum, New Zealand geologist Margaret Clark, and pilot (and Forbes family pariah) Margaret Young. Outside

March 14, 2025

Rad Power Bikes Appoints New CEO after Phil Molyneux’s Departure

Rad Power Bikes (RPB) has appointed former Bartell Drugs CEO Kathi Lentzsch as its new chief executive officer, closing the loop after the surprising departure of former CEO Phil Molyneux. SGB Media

March 13, 2025

The growth of women’s sports is spurring a building boom

While it might not be the flashiest way to chart the rapid growth of women's professional sports, a building boom is showing that investors are paying attention. There's already a dedicated women's soccer stadium in the National Women's Soccer League and another one is planned. The WNBA has seen a jump in new practice...

March 13, 2025

Roku Adds National Women’s Soccer League Zone For NWSL Fans

Roku has added a new National Women’s Soccer League Zone to provide NWSL fans with an easier way to keep up to date on all the latest action. Streaming Better

March 13, 2025

Monarch Collective expands fund to $250m as institutional interest in women’s sports surges

Monarch Collective, a private equity fund dedicated to women’s sports, has expanded its fund size to $250 million from an initial $150 million used at founding in 2023. Sportico