October 8, 2025

Why Olly chose the Golden State Valkyries for its first sports sponsorship

At the start of the WNBA season earlier this year, the Golden State Valkyries and the vitamin and supplement brand Olly were both new to the league. By the end of the regular season, both the team and one of its founding brand partners were breaking records. Halfway through the Valkyries’ inaugural...

October 8, 2025

WNBA Finals draw most viewers for a Game 1 since the league’s inaugural season

The opening game of the WNBA Finals was the most watched Game 1 since the league's inaugural season. An average of 1.9 million viewers watched Las Vegas edge Phoenix 89-86 on Friday night, according to ESPN. That was up 62% from last season's matchup of New York and Minnesota. The game peaked...

October 8, 2025

The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions

Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...

October 8, 2025

Apple Watch now offers high blood pressure notifications

The latest versions of the Apple Watch (Series 11 and Ultra 3), released Sept. 19, have a new health feature: hypertension notifications, representing a breakthrough addition to the heart health features offered by Apple Watch. The watch does not directly measure blood pressure, but works via optical heart rate sensing...

October 8, 2025

Athlos NYC track meet hits grand slam with new payment sponsor

Heading into its second year, the women-only track meet Athlos has secured a major sponsor to ensure athletes get paid—fast. On Thursday, co-founder Alexis Ohanian announced that Cash App will be the official payments sponsor, promising what he calls “a faster future.” Last year’s payouts took three business days, which Ohanian says wasn’t good...

October 7, 2025

M+C Saatchi acquires Women’s Sports Group to bolster rights representation

Global marketing agency M+C Saatchi has acquired Women’s Sports Group (WSG), a specialist advisory and media rights consultancy operating in women’s sport. Founded in 2019 by former Football Association (FA) director Dame Heather Rabbatts, WSG provides services across media rights, broadcast and content, data, communications, and diversity, equality and inclusion....

October 7, 2025

How Monarch Collective scored some of the biggest early deals in women’s sports

This week on StrictlyVC Download, TechCrunch Editor-in-Chief Connie Loizos speaks with Kara Nortman, co-founder of Monarch Collective, the first fund dedicated exclusively to women’s sports. Nortman launched this $250 million fund in 2023, right before women’s sports exploded into the mainstream. But she didn’t just get lucky: She helped create...

October 7, 2025

Peloton Enters Menopause Care as Wellness Brands Race To Aid Women in Midlife

Perimenopause doesn’t wait until 50. For many women, it begins in their mid-to-late 30s or 40s, a time already packed with career demands, caregiving and everything in between. The transition can bring more than a hundred possible symptoms, from brain fog and anxiety to weight changes and sleepless nights. Yet...

October 7, 2025

Kailua-Kona, Hawai`i Welcomes the World’s Best Female Triathletes to the 2025 IRONMAN World Championship

KAILUA-KONA, Hawai`i (October 7, 2025) /SPORTSWIRE WOMEN/ – More than 1,600 registered female triathletes from around the world will gather in Kailua-Kona Hawai`i for the 2025 IRONMAN® World Championship® triathlon. Age-group and professional athletes from 78 regions, countries, and territories will tackle the legendary course as they race for world...

October 6, 2025

Barbie Unveils Ilona Maher Doll to ‘Reflect the Build of Many Strong Athletes’

Mattel announced Team Barbie — Maher, English player Ellie Kildunne, New Zealander Portia Woodman-Wickliffe and French player Nassira Konde — on Oct. 6, encouraging young girls to "own their confidence proudly." TODAY

October 5, 2025

The Fight for the Future of Women’s Basketball

Napheesa Collier is a smooth, coolheaded forward for the Minnesota Lynx. She is not the most famous player in the W.N.B.A., but she is one of the best.  Before injuring her ankle, in early August, she was the front-runner for Most Valuable Player. THE NEW YORKER

October 3, 2025

DoorDash Canada Debuts BRING IT IN, Boldly Unifying Women’s Sports Sponsorships

DoorDash Canada is now the official on-demand delivery platform partner of the Professional Women’s Hockey League (PWHL), joining its long-standing collaboration with the Women’s National Basketball Association (WNBA) and its founding partnership with the Northern Super League (NSL). The three trailblazing institutions anchor BRING IT IN: DoorDash Canada's boldest commitment...

October 3, 2025

The Big Ten and Allstate Unveil New Partnership to Elevate Women’s Sports

Allstate, the Big Ten Conference and Big Ten Network (BTN) today announced the creation of the Allstate Big Ten Women’s Championship Series, a new competition designed to spotlight and celebrate excellence in women’s athletics across the conference. The championship series is part of a first-of-its kind, multi-year partnership that establishes...

October 2, 2025

Women’s basketball headed to Philly in 2026 with new Unrivaled league

After a breakout first year, the women's basketball league, Unrivaled, is taking games on the road. The first stop? Right here in Philadelphia. "This will be the first time since 1998 since professional women's basketball is back in Philadelphia," said Mayor Cherelle Parker, referencing the Philadelphia Rage, the women's team that...

October 2, 2025

Cherie Gruenfeld Selected as 2025 Inductee into IRONMAN Hall of Fame

KONA, Hawai`i / TAMPA, Fla. (October 2, 2025) /SPORTSWIRE WOMEN/ – IRONMAN is pleased to announce that an icon of the sport and one of the most highly decorated IRONMAN® age-group athletes, Cherie Gruenfeld, will be inducted into the IRONMAN Hall of Fame this year. An induction ceremony is planned...

October 1, 2025

BRANWYN Continues to Push the Boundaries of Seamless Merino with the POWRspun™ Essential Compressive Leggings

Bend, OR (October 1, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the brand known for redefining performance, comfort, and sustainability, proudly announces the expansion of its Seamless Merino collection with the launch of the Essential Compressive Leggings, now in two inseam lengths: 28-inch and the all-new 25-inch. Building on the success of...

October 1, 2025

San Diego Wave Owners Sue Jill Ellis for Abandoning Team After Sale

AT THE 2025 BIG TEN MEDIA DAYS in July, which unofficially marks the beginning of the season, the head coach of Penn State’s Nittany Lions women’s volleyball team, the reigning NCAA champions, sat calmly on the dais alongside players Gillian Grimes and Izzy Starck. Women's Health Magazine

October 1, 2025

Katie Schumacher-Cawley Is Coaching Penn State Women’s Volleyball While Fighting Breast Cancer

AT THE 2025 BIG TEN MEDIA DAYS in July, which unofficially marks the beginning of the season, the head coach of Penn State’s Nittany Lions women’s volleyball team, the reigning NCAA champions, sat calmly on the dais alongside players Gillian Grimes and Izzy Starck. Women's Health Magazine

October 1, 2025

Google Boosts YouTube Select with College and Women’s Sports Lineups

Google has updated its YouTube Select program with College Sports and YouTube TV Women's Sports lineups, enabling marketers to target engaged sports fans during peak seasons for better ad precision and ROI. WebProNews

September 30, 2025

Local NCAA Moving 2028 Women’s Final Four to Lucas Oil Stadium

The 2028 Women’s Basketball Final Four will be held at Lucas Oil Stadium in Indianapolis. The NCAA’s Division I women’s basketball committee says moving the Final Four from Gainbridge Fieldhouse to Lucas Oil is being done to accommodate the growing fan interest. 93.1FMWIBC

September 30, 2025

DEKA FIT Teams Up with Breast Connect to Support Breast Cancer Survivors in Knoxville

Boston, MA (September 30, 2025) /SPORTSWIRE WOMEN/ - In honor of Breast Cancer Awareness Month, DEKA FIT Knoxville is partnering with Breast Connect to support breast cancer survivors. The collaboration aims to raise awareness and funds for Breast Connect, an organization dedicated to providing "wrap-around support" to women diagnosed with breast...

September 29, 2025

Caitlin Clark fuels women’s memorabilia market growth

Caitlin Clark has made a career out of breaking records: all-time NCAA Division I men's and women's scoring leader, most points and assists made by a rookie in WNBA history, first triple-double by a rookie in WNBA history. ESPN

September 29, 2025

Study reveals women sports fans remain overlooked, despite growing economic power

Women sports fans have always been here, but marketing to women has long been dominated by the old-fashioned “shrink-it and pink-it” method that views female fans as an afterthought. yahoo! sports

September 27, 2025

Title Nine Announces Winners of 2025 Pitchfest Outdoor Edition

Emeryville, Calif. /OUTDOOR SPORTSWIRE/ - Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its eighth-annual Pitchfest Outdoor Edition – Saturday Strides, Luxxefit, Tobiq, Saturday Swimwear. The women entrepreneurs behind these brands will receive a purchase order...

September 27, 2025

Running on empty? Trinity study warns of anxiety and depression experienced by regular marathon runners

Running multiple marathons does not universally protect against mental health issues, a new study by Trinity College Dublin has found. Ireland boasts one of the highest rates of multi-marathoners — or people who run marathons — in the world. Irish Independent