PRODUCT NEWS

April 10, 2026

Cycling Activist Marley Blonsky Celebrates The Ragtag Best Friends Bicycle Club Book Launch at Sea Otter Classic

MONTEREY, CA /SPORTSWIRE WOMEN/ - Strong Girl Publishing, SHREDLY and All Bodies on Bikes co-founder Marley Blonsky are bringing the joy of inclusive cycling to the Sea Otter Classic next weekend, celebrating the release of Blonksy’s new children's picture book The Ragtag Best Friends Bicycle Club: A Story About Riding...

April 2, 2026

Marriott Is Finally Getting a Luxury Wellness Brand—and the Locations Are Total Dream

Marriott International has announced a new luxury‑wellness brand under its portfolio, teaming up with Italy’s Lefay Resorts through a joint venture to bring high‑end wellness resorts into the Marriott Bonvoy ecosystem. Marriott is adding Lefay as its 39th brand and the first in its portfolio dedicated exclusively to luxury wellness,...

April 1, 2026

“Coming to Term:” A Film About Clare Gallagher’s Run Through Pregnancy

"Coming to Term" is a short film documenting elite trail runner Clare Gallagher's experiences running during her final month of pregnancy, offering an unfiltered view of the physical and emotional challenges involved. Gallagher, known for wins at the 2016 Leadville 100 Mile, 2017 CCC, and 2019 Western States 100, shifted...

April 1, 2026

WNBA Player-Founded Beauty Brand Bets on Athlete Credibility Over Paid Influencer

Co-founded by WNBA player Lexie Hull, Forta Cosmetics is building its marketing strategy around female athletes using and promoting its product Forta Cosmetics officially launched today, debuting its performance beauty brand with a distribution strategy centered on athlete-led product seeding rather than traditional paid marketing. Ahead of launch, Forta partnered with Faves to place its...

March 31, 2026

Garmin and Natural Cycles integrate skin temperature data for fertility insights

Garmin has announced a product integration with Natural Cycles that allows compatible smartwatches to sync skin temperature data directly with the fertility tracking app. By tracking overnight temperature changes on devices such as the fenix 8, Forerunner 570, Forerunner 970, Venu 4, and Venu X1, users can unlock fertility insights within...

March 31, 2026

Stanley celebrates women’s sports with new tumbler collection, but it’s only available for 2 days

Stanley is back with another limited-edition collaboration, this time teaming up with TOGETHXR for a new tumbler collection celebrating women’s sports. Instead of the brand’s typical color-driven drops, this release features bold, message-forward artwork, bringing a different kind of energy to the brand’s viral Quencher lineup, but it’s only available for two days....

March 26, 2026

Women’s Performance Brands Oiselle and Wild Rye Launch Collab Collection

Seattle, WA & Sun Valley, ID (March 26, 2026) /SPORTSWIRE WOMEN/ - Women-led active lifestyle and apparel brands, Oiselle and Wild Rye, announced today the launch of a collaborative collection consisting of shared, limited-edition prints featured across each brand’s key Spring styles. The two brands have long led product innovation...

March 23, 2026

Tension Opens as a Women’s-Only Strength Gym Amid Female Lifting Surge

Opening in Brooklyn’s Williamsburg neighborhood, Tension aims to make weightlifting more accessible, safe and community-driven for women As strength training takes off as one of the top fitness trends among women, a new brand is capitalizing on its growth, opening a new studio in one of New York City’s trendiest...

March 16, 2026

BRANWYN Performance Innerwear Introduces the Essential Supreme Bra

Bend, OR (March 16, 2026) /SPORTSWIRE WOMEN/ – BRANWYN, the award-winning women’s seamless Merino wool Performance Innerwear and activewear brand, proudly introduces its latest innovation: the Essential Supreme Bra. Built with a first-of-its-kind seamless scrunch construction knit directly into the garment, the Essential Supreme Bra creates natural separation without underwires...

March 12, 2026

New global Women’s Health Programme launched to support female Ultra-Trail Athletes by The Ultra Sports Health Lab

March 12, 2026 /SPORTSWIRE WOMEN/ - Having been announced at NEXT 24, Ultra Sports Science's Health Lab officially launched the initiative at the NEXT Conference 25, organised by France Outdoor, focusing on the specific theme of women and health. The pioneering Women’s Health Programme will advance the safety, well-being and...

March 5, 2026

Barbie Spotlights Women’s Sports Stars in International Women’s Day Dream Team

Mattel released Barbie's first-ever Dream Team for International Women's Day, creating one-of-a-kind dolls honoring eight women who led the way in their industries — including top women's sports athletes. The 2026 lineup is headlined by tennis legend Serena Williams. Pro footballer Chloe Kelly, surfer Stephanie Gilmore, and cricketer Smriti Mandhana...

February 27, 2026

Just Women’s Sports Launches New Soccer Podcast ‘Time Wasting’ With Kelley O’Hara And Ali Riley

Just Women's Sports is expanding its original soccer programming with the launch of Time Wasting, a new weekly podcast hosted by 2x World Cup champion Kelley O'Hara and longtime Angel City captain Ali Riley. Inspired by the cheeky soccer tactic of running down the clock, Time Wasting flips the concept on its head,...

February 27, 2026

Liv Introduces the All-New Embolden E+ Series

NEWBURY PARK, CALIFORNIA /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women and girls on bikes, today announced the launch of the all-new Embolden E+, a capable and confidence-driven full-power trail e-MTB designed to help riders progress on mountain terrain with greater control, consistency, and fun. Purpose-built to...

February 16, 2026

Wrangler Introduces Its First-Ever Denims Made With Dyneema® – The World’s Strongest Fiber™.

GREENVILLE, NC (February 16, 2026) /SPORTSWIRE WOMEN/ – Dyneema®, owned by Avient Corporation, an innovator of materials solutions, is bringing a new level of lightweight durability to performance denim. Wrangler has launched two styles of its women’s Riding Jeans that fuse authentic Western heritage with Dyneema® fibers - 15x stronger...

February 9, 2026

Stanford Grads Launch Continuous Hormone-Monitoring Wearable for Women

There seems to be a new wearable meeting nearly every need across fitness and wellness, but startup Clair is hoping to disrupt a space that is only just now catching up to women’s unique physiology. The new wellness tech brand, founded by Stanford graduates Jenny Duan and Abhinav Agarwal, has...

February 4, 2026

DNA Vibe Named Parity’s Official Community Transformation Partner; Expands SHINE Partnership for Women Athletes Nationwide

CENTENNIAL, Colo., (February 4, 2026) /SPORTSWIRE WOMEN/ — DNA Vibe, the regenerative technology company behind SHINE, a purpose-driven movement created to unlock human potential and revitalize communities, today announced an expanded strategic partnership with Parity, the premier platform for professional women athlete partnerships. The enhanced collaboration amplifies SHINE’s mission to...

January 28, 2026

Strava is deleting millions of users’ activities

Strava is back defending the honour of its users, but with a much warmer reception this time. That’s because the social fitness platform is deleting users activities. Millions of them. Anything that’s incorrectly tagged or improperly cropped. Gone. Straight to jail. Deleted and removed from leaderboards. The new policy, which Reddit commenters...

January 23, 2026

The Pickle Juice Company Appoints Anya Powe as Vice President of Marketing

Mesquite, TX (January 23, 2026) /SPORTSWIRE WOMEN/ – The Pickle Juice Company, the original performance hydration brand scientifically proven to help prevent muscle cramps, announced the appointment of Anya Powe as Vice President of Marketing. Powe will lead global marketing strategy and brand initiatives as The Pickle Juice Company continues...

January 1, 2026

Teacher & 30-Year Runner Launches “RachelRunsPA” to Coach the Overwhelmed “Real Life” Runner

LATROBE, PA (January 1, 2026) /SPORTSWIRE WOMEN/ — For three decades, Rachel Bankaci has been a runner. For years, she has been a full-time teacher. Now, she is combining those disciplines with the nationwide launch of RachelRunsPA Coaching, a digital service dedicated to helping runners chase big goals without sacrificing...

December 10, 2025

Hello Sunshine’s ‘The Rise’ Five-Part Documentary Series On Women’s Sports Heading To Peacock

Hello Sunshine, along with Ally and the Lyda Hill Philanthropies’ If/Then Initiative, revealed the premiere of The Rise, a five-part documentary series capturing the growth of women’s professional sports. The first two films in the series land on Peacock on December 15, 2025, with additional features rolling out in 2026. Hello Sunshine’s documentary...

November 5, 2025

New All-Women Ski Film Winter Elements Celebrates Women Across The Ski Industry

SALT LAKE CITY, UT (November 5, 2025) /OUTDOOR SPORTSWIRE/ – Creative studio Moonrise is producing a new feature-length ski film, Winter Elements, celebrating the hardworking women throughout the ski industry and their unique stories. A Kickstarter campaign is live, inviting the community to support Winter Elements and increase women’s stories...

November 4, 2025

CTS Announces New Women’s Cycling Camp in Colorado Springs

Colorado Springs, CO (November 4, 2025) /SPORTSWIRE WOMEN/ – Building on its 25-year history of providing world-class coaching and cycling camp experiences, CTS today announced the addition of a Femmes Road Cycling Camp to the 2026 CTS Cycling Camp Calendar. This road cycling training camp, scheduled for June 10-13 in...

October 24, 2025

Omorpho Introduces G-Vest Icon, a Fully Adjustable Weighted Vest

Omorpho, the Portland-based company known for its micro-weighted training gear, has introduced the G-Vest Icon, a fully adjustable version of its award-winning weighted vest. Designed for athletes and fitness enthusiasts seeking flexibility and comfort, the new vest lets users change resistance in seconds without bulky plates or sandbags. Athletech News

October 23, 2025

Rocky Mountain Books Invites Readers Back into FLOW—A Groundbreaking Book Celebrating the Voices of Women in Adventure Sports

October 23, 2025 /SPORTSWIRE WOMEN/ - Rocky Mountain books invites you to revisit one of the year’s most awe-inspiring and meaningful outdoor & adventure sports books– Flow: Women’s Counternarratives from River, Rock, and Sky– through exclusive excerpts & stunning photos of women adventure athletes. Featuring breathtaking photography and beautifully-rendered personal essays,...

October 20, 2025

Feetures, America’s #1 Running Sock Brand, Expands Apparel Collection With New Stride Flex Performance Tank

Charlotte, N.C. (October 20, 2025) /SPORTSWIRE WOMEN/ – Feetures, America’s #1 running sock brand, is bringing its signature performance innovation to apparel with the launch of the Women’s Stride Flex Performance Tank. Following the successful debut of the Stride Flex Performance Tee, the new tank continues Feetures’ mission to deliver...