PRODUCT NEWS

August 27, 2026

Alex Morgan and TOGETHXR Partner with Bet on Her App to Centralize Women’s Sports Fandom

As women's sports are driving unprecedented demand for increased access, content and coverage, athlete icon and businesswoman Alex Morgan and TOGETHXR, the fastest-growing and most engaging women's sports media company, today announced they are teaming up with the Bet on Her app, one of the fastest-growing and highest-rated women's sports...

August 24, 2026

Oura targets up to $3B in US IPO at a valuation exceeding $16B – Bloomberg

Smart ring maker Oura Health Oy and select existing backers are seeking to raise as much as $3 billion in a U.S. initial public offering, according to a report from Bloomberg News citing people familiar with the matter. The listing could take place as early as September and value the...

August 21, 2026

New By-Women-For-Women MTB Apparel Brand Moonspin Launches the Hemp Adventure Short

By-women, for-women+ MTB & adventure apparel | Bozeman, Montana Bringing a unique textile into the mountain biking apparel realm BOZEMAN, Mont. (August 21, 2026) /SPORTSWIRE WOMEN/ — Moonspin, which launched in 2025 as a by-women, for-women+ mountain bike and adventure apparel brand for riders who are more about the flora...

August 18, 2026

Bimble & Bolt launches “Find Your Fit” initiative to help female runners find the best kit for them

 Sheffield, UK (August 18, 2026) /ENDURANCE SPORTSWIRE/ - Bimble & Bolt, the women's running apparel brand built for runners by runners, has launched "Find Your Fit" - a new initiative designed to help women find running kit that actually fits, regardless of their height, shape or size. Founded on the belief that no...

July 30, 2026

Spotify adds a running mode to its app

Spotify is adding a new mode to its phone app for people who like to listen to music on runs. The new running mode cues up songs based on different phases of runs, and selects tracks based on your preferences and tempo. Paying subscribers can find the running mode in...

July 24, 2026

Adidas Doubles Down on Women’s Basketball With All-Star Dinner, Ryoko Rain Collaboration and WNBA Player Exclusive Pack

This WNBA All-Star weekend, Adidas is proving its dedication to women’s basketball. The German athletic giant is launching a collaboration with luxury streetwear brand Ryoko Rain inspired by founder Garrett Thomas’ daughters and dropping the WNBA Crazy Energy Pack featuring player exclusives — in addition to hosting a dinner celebrating...

July 6, 2026

Are Supplement Strips the New Gummies?

For consumers who never quite enjoyed swallowing a handful of pills or choking down odd-tasting powders, supplement gummies felt like a long-overdue fix. They were easy to use and, for many, a sweet treat. But for the more health-conscious, the fine print made them pause. Many gummies would carry added...

June 18, 2026

Ultrahuman Adds Glucose Tracking Through Abbott Partnership

Ultrahuman, a smart ring maker focused on metabolic health, has launched M2 Live, a new glucose-tracking product that integrates Abbott’s over-the-counter Lingo continuous glucose monitor (CGM). This makes Ultrahuman one of the first platforms to partner with Lingo, which is designed for adults not on insulin who want to understand their...

June 17, 2026

Clair Health Raises $11.6M for Continuous Hormone-Tracking Wearable

Clair Health, a San Francisco startup founded in 2025 by Stanford graduates Jenny Duan and Abhinav Agarwal, has raised $11.6 million in seed funding to build the first noninvasive, continuous hormone-tracking wearable for women. The round was led by Khosla Ventures (known for backing DoorDash and Okta), with participation from...

June 17, 2026

Caitlin Clark’s First Nike Sneaker Debuts Upper Technology With Meticulous, Aerodynamic Detailing

Nike has officially unveiled Caitlin Clark's first signature basketball shoe, the Caitlin 1, in a "Racer Blue" colorway with a white ripple effect inspired by the three-point arc. The shoe debuts new Nike Opticast technology, featuring molded polyurethane nodes engineered to reduce aerodynamic drag and maximize movement efficiency during explosive cuts—tailored specifically to...

June 15, 2026

61 percent of runners have changed when they run because of safety. A startup just built the vest to change that.

AMSTERDAM, the Netherlands, (June 15, 2026) /SPORTSWIRE WOMEN/ – Something has been shifting in running culture, and most people have not talked about it out loud. Runners are shortening routes. They are leaving headphones at home. They are sharing live locations before heading out, avoiding parks once the sun goes...

May 28, 2026

Rab Valkyr 12 Mountain Running Vest Wins 2026 European Outdoor Gold Award

May 28, 2026 /SPORTSWIRE WOMEN/ - British outdoor brand Rab, owned by Equip Outdoor Technologies Ltd., is proud to announce that the Valkyr 12, its first-ever women-specific mountain running vest, has been named a 2026 European Outdoor Award Gold winner in the Trail Running Product Category. The Valkyr 12 is...

May 28, 2026

Oura Launches 5th Gen Ring, Going All-In on Preventive Health

Oura has launched Oura Ring 5, its newest smart ring as the company, which was recently valued at $11 billion and is prepping for an IPO, looks to defend its lead in the increasingly competitive wearables market and push further into preventive health. The new ring is 40% smaller than Oura Ring 4,...

May 8, 2026

Google Launches $99 Fitbit Air, a Screenless Wearable for Health Tracking

Google recently launched the Fitbit Air, a compact, screenless wearable priced at $99.99, designed as a slim alternative to bulkier smartwatches. The pebble-shaped device focuses on passive health tracking without a display, relying on the Google Health app for insights and personalized coaching powered by AI. It pairs seamlessly with...

May 4, 2026

Utah State Introduces Women’s Sports Pass

Utah State University has introduced a new “Women’s Sports Pass” that gives fans access to women’s volleyball, soccer, gymnastics, and women’s basketball for a single price of $200, starting with the 2026–27 athletic season. The pass provides general‑admission seating for soccer, gymnastics, and women’s basketball, while volleyball entry still requires...

May 1, 2026

Oura Ring’s Latest Updates Will Tell You More About Contraception and Menopause

Oura ring users will soon be able to get more insights about their hormonal health. The smart ring, best known for tracking sleep and other health metrics, will add hormonal birth control and updated menopause insights starting May 6, Oura said Friday. The Oura ring already provides cycle and pregnancy insights...

April 21, 2026

Parity Launches “Athlete, Actually” Podcast Featuring Untold Stories from Professional Women Athletes

April 21, 2026 /SPORTSWIRE WOMEN/ — Parity, the women’s sports consultancy specializing in professional athlete partnerships, today announced the launch of Athlete, Actually, a new podcast centered on deeper, athlete-led storytelling from across women’s sports. The series features conversations designed to highlight personal stories athletes haven’t previously shared. The series...

April 16, 2026

Gatorade revamps brand to compete in booming hydration market

Gatorade is undergoing a major transformation as it faces growing competition in the rapidly expanding hydration market. The brand’s parent company, PepsiCo, announced a sweeping overhaul aimed at repositioning Gatorade from a traditional sports drink into a broader hydration brand that appeals to everyday consumers—not just athletes. While Gatorade still...

April 10, 2026

Cycling Activist Marley Blonsky Celebrates The Ragtag Best Friends Bicycle Club Book Launch at Sea Otter Classic

MONTEREY, CA /SPORTSWIRE WOMEN/ - Strong Girl Publishing, SHREDLY and All Bodies on Bikes co-founder Marley Blonsky are bringing the joy of inclusive cycling to the Sea Otter Classic next weekend, celebrating the release of Blonksy’s new children's picture book The Ragtag Best Friends Bicycle Club: A Story About Riding...

April 2, 2026

Marriott Is Finally Getting a Luxury Wellness Brand—and the Locations Are Total Dream

Marriott International has announced a new luxury‑wellness brand under its portfolio, teaming up with Italy’s Lefay Resorts through a joint venture to bring high‑end wellness resorts into the Marriott Bonvoy ecosystem. Marriott is adding Lefay as its 39th brand and the first in its portfolio dedicated exclusively to luxury wellness,...

April 1, 2026

“Coming to Term:” A Film About Clare Gallagher’s Run Through Pregnancy

"Coming to Term" is a short film documenting elite trail runner Clare Gallagher's experiences running during her final month of pregnancy, offering an unfiltered view of the physical and emotional challenges involved. Gallagher, known for wins at the 2016 Leadville 100 Mile, 2017 CCC, and 2019 Western States 100, shifted...

April 1, 2026

WNBA Player-Founded Beauty Brand Bets on Athlete Credibility Over Paid Influencer

Co-founded by WNBA player Lexie Hull, Forta Cosmetics is building its marketing strategy around female athletes using and promoting its product Forta Cosmetics officially launched today, debuting its performance beauty brand with a distribution strategy centered on athlete-led product seeding rather than traditional paid marketing. Ahead of launch, Forta partnered with Faves to place its...

March 31, 2026

Garmin and Natural Cycles integrate skin temperature data for fertility insights

Garmin has announced a product integration with Natural Cycles that allows compatible smartwatches to sync skin temperature data directly with the fertility tracking app. By tracking overnight temperature changes on devices such as the fenix 8, Forerunner 570, Forerunner 970, Venu 4, and Venu X1, users can unlock fertility insights within...

March 31, 2026

Stanley celebrates women’s sports with new tumbler collection, but it’s only available for 2 days

Stanley is back with another limited-edition collaboration, this time teaming up with TOGETHXR for a new tumbler collection celebrating women’s sports. Instead of the brand’s typical color-driven drops, this release features bold, message-forward artwork, bringing a different kind of energy to the brand’s viral Quencher lineup, but it’s only available for two days....

March 26, 2026

Women’s Performance Brands Oiselle and Wild Rye Launch Collab Collection

Seattle, WA & Sun Valley, ID (March 26, 2026) /SPORTSWIRE WOMEN/ - Women-led active lifestyle and apparel brands, Oiselle and Wild Rye, announced today the launch of a collaborative collection consisting of shared, limited-edition prints featured across each brand’s key Spring styles. The two brands have long led product innovation...