Deep Blue announces 4th annual Business of Women’s Sports Summit

January 20, 2026

Deep Blue Sports + Entertainment, the women’s sports marketing strategy firm born out of the agency Giant Spoon, is bringing back its Business of Women’s Sports Summit for the fourth year in a row.

This year’s event is set for April 14, with Geico as its presenting sponsor, Deep Blue founder and CEO Laura Correnti shared exclusively with Marketing Brew. The event, which sold out for the past two years, has evolved considerably from its first iteration, when Correnti was still figuring out if a firm dedicated specifically to women’s sports marketing deals was viable.

“What you’re going to see from the programming this year is [that] we’re not in the proof mode anymore,” Correnti said. “We’re moving past that.”

While the sponsors, speakers, and agenda are still being finalized, Correnti said the general theme of this year’s summit will be focused on “future-proofing” the business of women’s sports as it matures. MARKETING BREW