All Posts by Sportswire Women AH.
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Introducing Meliora: A Women-Led Experiential Marketing Agency Transforming Representation and Delivering Connection
Philadelphia, PA – November 22, 2024 /SPORTSWIRE WOMEN/ – Today marks the launch of Meliora, a dynamic new experiential marketing agency founded by event industry veteran Amanda Ehrhardt. Defined as the “pursuit of better” in…
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She Took 9 Years off From Ironman. Now She Could Win $200K.
When Jackie Hering crossed the finish line at Ironman Hamburg this year, the clock read 8:19:14 – the fastest time ever recorded by an American woman in an Ironman event, though a slightly-shortened bike course prevents it from…
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WNBA and NWSL team valuations to increase by at least US$1.6bn in next three years
The value of Women’s National Basketball Association (WNBA) and National Women’s Soccer League (NWSL) teams is anticipated to increase by at least US$1.6 billion in the next three years, according to a study from Wasserman’s The…
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Women’s pro volleyball league launching in January announces $100 million in new funding
On Thursday, League One Volleyball (LOVB), the American pro league set to debut Jan. 8, announced $100 million in new funding from Atwater Capital, Ares Management and Left Lane Capital. USA Today
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LPGA Tour sets another record with $127.5M in prize money for 2025
The LPGA Tour will play for $127.5 million in official prize money in 2025, another record for the circuit that has worked independently of the PGA Tour for 75 years. The Detroit News
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Michele Kang Drops Whopping $30 Million on U.S. Soccer
Washington Spirit owner Michele Kang has made a $30 million donation to U.S. Soccer, the largest gift in federation history designated for girls’ and women’s soccer. Front Office Sports
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McLaren F1 teen hopes to inspire other women
An accomplished athlete in skiing and show jumping, Ella, from Pontypridd, Rhondda Cynon Taf is joining McLaren for its 2025 F1 Academy season. Despite her success, she still gets “mixed views” from men in the sport…
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NFL Legend Vernon Davis Makes His Next Big Play: Investing In Women’s Sports
Vernon Davis tight end’s career reads like a highlight reel of American football excellence. But these days, the Washington D.C. native is focused on a different kind of victory – one that could change the…
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7,000 runners conquer Every Woman’s Marathon
The streets of Savannah, Ga., came alive on Saturday as more than 7,000 runners from all 50 states and 12 countries took on the Every Woman’s Marathon, a race designed to highlight and support women…
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Hang ten: women surfers still trying to catch a break
Women surfers were equally represented at the recent Olympics and competition prize money has been made equal between genders in recent years however they are still struggling with a cultural barrier when staking a claim…
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Women’s Health & Longevity Summit Speakers Announced
The Women’s Health and Longevity Summit, Luminescence, is set for February 1, 2025, in Los Angeles, California. The one-day event will include insight from experts and fitness and wellness luminaries Dr. Casey Means, Marianne Williamson, Jillian Michaels,…
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Adidas Signs High School Basketball Phenom Kaleena Smith, the First Deal With Candace Parker as President of Women’s Basketbal
Adidas has signed girls’ high school basketball phenom Kaleena Smith to a name, image and likeness (NIL) deal. The hooper is the first signing with WNBA icon Candace Parker as the president of Adidas Women’s Basketball. Footwear News
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Why One WNBA GM Left for Unrivaled
General manager Clare Duwelius helped bring the Minnesota Lynx back to the WNBA Finals for the first time since 2017, and watched her team of 11 years fall in heartbreaking Game 5 overtime to the Liberty.…
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USA Cycling Foundation awarded $2.5 million for women’s cycling programmes
A single donation of $2.5 million from the Hellman Foundation was awarded to USA Cycling Foundation earlier this month to bolster women’s cycling programmes. Cyclin News
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Former Commanders player Vernon Davis joins co-ownership of DC’s women’s soccer team
Former NFL player Vernon Davis is now a co-owner of D.C.’s local women’s soccer team, DC Power FC. The team announced Davis’ ownership status in a statement released Tuesday. Davis was honored at halftime during Power…
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Why (and How) Should New Moms Breastfeed During a Triathlon?
It was clear that – like many new moms who return to racing – I needed to figure out a solution on my own. I decided to carry a hand pump with me on the…
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Sports equipment designed for women, by women
Much of the equipment and apparel used by female athletes could use an update. Tampon design hasn’t changed much since the product debuted in 1931, despite many women reporting discomfort wearing one while on the…
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This Women’s Sports News Company Raised $13 Million
Haley Rosen founded Just Women’s Sports for fans like herself. She was certain that if she created quality content, the audience would come.When Haley Rosen was forced to retire from pro soccer due to injuries…
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The Caitlin Clark Show Is Hitting the LPGA Tour in a Big Way
Caitlin Clark joked she would spend her WNBA offseason trying to become a professional golfer after the former Iowa women’s basketball star won Rookie of the Year, made the All-WNBA First Team, and helped set numerous attendance and…
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Vuori Valued at $5.5 Billion in New Round of Investment
Vuori has landed a new round of investment to support the continued growth of the hot-selling brand. The company announced Friday that two private equity firms – General Atlantic and Stripes – along with a…
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Whoopi Goldberg hopes to change the sports world with her new All-Women’s Sports Network
Whoopi Goldberg is taking on a new project. During an appearance on “The Tonight Show with Jimmy Fallon,” the EGOT winner announced her leap into the sports world with the launch of the first global…
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Three women’s sports nearing NCAA championship sponsorship threshold
Three sports in the NCAA Emerging Sports for Women program — acrobatics and tumbling, triathlon and stunt — are trending toward NCAA championship consideration, based on the latest sports sponsorship data released in October. NCAA
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FIFA seeks US media rights bids for Women’s World Cups 2027, 2031
FIFA has invited media companies in the United States and Puerto Rico to bid on the rights to carry the 2027 FIFA Women’s World Cup in Brazil and the 2031 Women’s World Cup which has…
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Professional Women’s Sports Leagues Are Busy Adding Franchises
As women’s sports grow in popularity with viewers and marketers, three professional sports leagues have announced plans to expand into other markets. The WNBA (basketball), NWSL (soccer) and PWHL (ice hockey) are all adding teams…
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FeatherSnap Smart Bird Feeder Selected As One of Oprah’s Favortite Things 2024
November 1, 2024 /SPORTSWIRE WOMEN/ – FeatherSnap announced today that the Wi-Fi Smart Bird Feeder is included in 2024 Oprah’s Favorite Things holiday gifts list featured on OprahDaily.com and in Oprah Daily’s special print 2024 Holiday Edition, on…
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SMITH MFG Earns 2024 Women in Manufacturing Awards for Leadership and Excellence
PORTLAND, Oregon (October 31, 2024) /SPORTSWIRE WOMEN/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is pleased to share two…
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‘Hit Play Not Pause,’ the Ground-Breaking Podcast for Active Performance-Minded Menopausal Women Celebrates 200 Episodes
October 30th, /ENDURANCE SPORTSWIRE/ – Started in 2020, the Hit Play Not Pause podcast, hosted by Selene Yeager and produced by Feisty Media, released its 200th episode today. In that time, the pioneering show has…
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Half of WNBA Coaches Have Been Fired. What’s Happening?
Six WNBA head coaches have been fired since the end of the regular season—making half of the league’s jobs open. When the Chicago Sky hired Teresa Weatherspoon as head coach last October, it was the beginning…
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UCLA Olympic Gymnast Leading the Charge for Women’s Sports in NIL Earnings
The UCLA Bruins are becoming a big part of helping women break through when it comes to earning with Name, Image, and Likeness. Only 12 schools publicly disclose the NIL earnings and deals of their athletes. MSN
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Exciting Kingbull Literider Upgrade Announcement!
October 24th, /SPORTSWIRE WOMEN/ – Kingbull, the leading specialist in fat tire electric bikes, is thrilled to announce significant new upgrades to its popular folding ebike Literider. With a focus on enhancing safety, performance, and…
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Fleet Feet Unveils Exciting 2024 Holiday Campaign: Make Shopping Easy with Wishlists
CARRBORO, N.C. (October 24, 2024) /SPORTSWIRE WOMEN/ — Fleet Feet, the largest franchisor of run specialty stores, today announced its 2024 holiday campaign designed to empower customers to curate their perfect gift lists and enhance…
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Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner
UK, 24th October 2024 /SPORTSWIRE WOMEN/ – Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team’s Official Teamwear and Apparel partner. The two year deal…
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Sumarpo Strengthens 1% for the Planet Commitment Through New Partnership with Circular Flow for Neoprene Recycling
Octoeber 24th, /SPORTSWIRE WOMEN/ – A pioneer in eco-friendly triathlon gear has partnered with Circular Flow, a leading organization in neoprene recycling, to strengthen its dedication to environmental protection. This collaboration represents a significant step…
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DIY to professional: The rise of agents in women’s cycling
The professionalization of women’s cycling has created an ecosystem of support roles around the athletes themselves, with sports agents emerging as key players in this transformation. Escape Collective
Mountain Hardwear Announces Fifth Annual Open Aperture Photo Clinic
Richmond, Calif. [October 24, 2024] /SORTSWIRE WOMEN/– Mountain Hardwear is thrilled to announce the launch of the fifth edition of the Open Aperture Photo Clinic, a transformative program dedicated to amplifying the voices of underrepresented…
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Born Out of Frustration: See How Liv Cycling Became the Leader in Women’s Bikes
When Bonnie Tu stirred the leaders of the largest bike manufacturer in the world to start a women-only brand, males dominated cycling as a sport and industry. GearJunkie
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Spartan 100M and Sprint World Championships Return to Hvar, Croatia 2025
Hvar, Croatia, 23rd October 2024 /ENDURANCE SPORTSWIRE/ – The stunning island of Hvar is set to once again become the heart of the obstacle course racing world, as it prepares to host the hugely successful…
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Bright Colors, Big Glasses: The New Smith x Lisa Congdon Artist Series
PORTLAND, OREGON (October 22, 2024) /SPORTSWIRE WOMEN/– Sparking joy across two best-selling frame styles, SMITH tapped internationally recognized illustrator, author, and avid cyclist Lisa Congdon to create a capsule collection of limited-edition eyewear for Fall…
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Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts
Denver, CO. (October 22, 2024) /SPORTSWIRE WOMEN/ – Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior…
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As women’s hoops boom, NIL boosters favor men, records show
Shaylee Gonzales and her Texas women’s basketball teammates earned $435,000 in NIL income from July 2021 to July 2024, far less than their male counterparts, records show. (Aaron A. Martinez/Austin American-Statesman/USA Today Network). Washington Post
2024 Swimrun CÔTE D’AZUR and Sumarpo: A Partnership Focus on Pure Adventure
/SPORTSWIRE WOMEN/ – Sumarpo is excited to join forces with SWIMRUN CÔTE D’AZUR for the 2024 season, teaming up to bring even more joy to one of the original swimruns on the Côte d’Azur. The…
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Nike Extends Deal with WNBA, NBA and NBA G League Through 2037
Nike has extended its contract with the WNBA, the NBA and the NBA G League to become their official apparel and uniform provider through 2037. The announcement came that day after The New York Liberty won their first WNBA…
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Oura Releases Perimenopause Report
Oura, the smart ring company, released its first-ever Perimenopause Report to provide insights into how physical changes impact daily functioning. One of the study’s major findings was the detrimental impact of perimenopause on sleep. Athletech News
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Kenyan parliament demands U.S. journalist apologize for marathon world record question
Kenyan distance runner Ruth Chepngetich stunned the distance running world at the 2024 Chicago Marathon, not only breaking the previous women’s world record but also becoming the first woman to run sub-2:10—something many thought was impossible. Running Magazine
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PWHL and LA Dodgers co-owner Mark Walter pledges $5.5 million to Women’s Sports Foundation
NEW YORK — Mark Walter, the PWHL and Los Angeles Dodgers co-owner, pledged $5.5 million to the $55 million capital campaign of the Women’s Sports Foundation on Wednesday night. Newsday
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How New Balance’s ‘athlete-first’ approach to women’s sports partnerships is paying off
With the WNBA finals between the New York Liberty and the Minnesota Lynx in full swing, all eyes are on a league that has exploded in popularity this year. This season of the WNBA has…
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Unrivaled, New Women’s Basketball League, Strikes Multiyear Deal With TNT
The new 3-on-3 women’s basketball league Unrivaled announced an exclusive multiyear media deal with TNT Sports on Wednesday. Games will air three nights a week on TNT Sports platforms: Mondays and Fridays on TNT and…
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WNBA Finals TV Ratings Grow in Game 2 Despite NFL Competition
The WNBA continues to smash viewership records despite Caitlin Clark and the Indiana Fever’s elimination nearly two weeks ago. Game 2 of the Finals between the New York Liberty and Minnesota Lynx averaged 1.34 million viewers…
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During WNBA season, bars and restaurants say they saw greater customer demand for women’s sports
CHICAGO (AP) — Josh Pehlke remembers having to beg and plead at bars and restaurants to get them to show WNBA games just a few years ago. Too often, the answer was a flat-out no.…
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Ruth Chepngetich Shatters Women’s World Marathon Record In Chicago
Kenya’s Ruth Chepngetich smashed the women’s world marathon record in Chicago on Sunday, taking almost two minutes off the previous best to win the race in two hours, nine minutes and 56 seconds. Forbes
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Tennis star King reflects on 50 years of Women’s Sports Foundation
Living legend Billie Jean King said her work is far from over as she celebrates a half century of advocacy for generations of female athletes this week with the 50th anniversary of the Women’s Sports…
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JoGon And EVRi Team Up To Offer Home Collection in The UK
October 11th, /SPORTSWIRE WOMEN/ – This Recycle Week sees JogOn and EVRi launch their first Home Collection Service together, enabling you to recycle your unwanted trainers easily from home for as little as 10p per pair!…
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NWSL’s San Diego Wave Sale Closes as Team Faces Lawsuit
Lauren Leichtman and her husband Arthur Levine closed the second piece of their two-part transaction to buy the San Diego Wave, according to a team spokesperson. Sportico
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Yahoo Sports and The Athletic Partner to Launch New Digital Destination for Women’s Sports Coverage
Yahoo Sports and The Athletic have announced a partnership to create a new home for women’s sports coverage. Yahoo Sports reports that views of their women’s sports articles are up 253% over the last 12 months. Barrett…
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Robin Goomes wins the first Red Bull Rampage women’s competition
Seven of the world’s top women’s riders dropped into the Red Bull Rampage course in Virgin, Utah for the first time and pushed the level of progression to new heights. For the first time, seven…
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JuJu Watkins Reportedly Signs a Multiyear Contract Extension With Nike
USC basketball star JuJu Watkins has reportedly signed a multiyear contract extension with Nike. Charania further reported that discussions with Nike to close the deal ended on Tuesday. Footwear News
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WNBA Finals Feature a Tale of Two Differing Success Stories
In a league where funding has been scarce for some teams, the Liberty’s new billionaire owners invested in new facilities, lucked into Sabrina Ionescu in the 2020 draft, and recruited the likes of Breanna Stewart,…
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How Fay Manners and Michelle Dvorak Survived the Ordeal on Chaukhamba III
Yesterday, a helicopter from the Indian Air Force picked up Fay Manners and Michelle Dvorak after a French climbing party helped the two climbers down Chaukhmaba III. The past three days have been full of…
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