Report explores the adjacent markets that are fuelling investment opportunities in women’s professional sports

December 22, 2025

Women’s sports are no longer a side category in the world of sports investment—they are a high-growth commercial asset class with institutional capital flowing in, valuations accelerating and scalable-adjacent businesses emerging.

In recent years, women’s sports leagues such as the WNBA and WNSL have experienced significant growth. Global revenues in women’s elite sports are predicted to reach US$2.35 billion in 2025, reflecting an increase of 240 percent over four years, according to Deloitte . As women’s sports leagues mature and audiences grow, the investment potential goes beyond individual teams and athletes: the most compelling investment opportunities are emerging in the infrastructure that surrounds the game, including merchandise, sports technology and media. RBC Wealth Management