Sky Sports study debunks myth of women’s sports fans being ‘niche’ and finds gender is not sole driver of interest
April 28, 2025
For over three decades, Sky Sports has been committed to driving the growth and visibility of women’s sport, most recently announcing a historic five-year partnership to show nearly 90 per cent of all Women’s Super League matches from the 2025/26 season, with 78 fixtures shown exclusively. Sky Sports
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