STUDIES
Want to stay up to date on the latest press releases and news about studies related to women's sports? Scroll below to view all women’s sports studies.-
June 16, 2025
Take Up Cycling as a Hobby. It Might Literally Save Your Brain.
A gigantic study of nearly half a million people living in the UK, published in JAMA Network Open, by researchers from Huazhong University of Science and Technology and the University of Sydney found that riding a bike might be doing a lot more than making your legs look shredded. It could be protecting...
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June 12, 2025
New Research from Parity Offers Roadmap for Brands Entering Women’s Sports
NEW YORK — [June 12, 2025] /SPORTSWIRE WOMEN/ - Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical insights to guide how brands engage...
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June 11, 2025
Scientists found the brain glitch that makes you think you’re still hungry
A team of scientists has identified specialized neurons in the brain that store "meal memories" detailed recollections of when and what we eat. These engrams, found in the ventral hippocampus, help regulate eating behavior by communicating with hunger-related areas of the brain. Science Daily
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June 4, 2025
Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves
Americans have grown increasingly skeptical of the $100 billion fitness industry, according to a new study from Mythology and Vytal World, with 47 percent of active adults trusting their body’s signals over those of experts, influencers and tracking technology when making fitness decisions. Rejecting traditional fitness culture in favor of...
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June 4, 2025
Your Apple Watch Might Not Be as Accurate as You Think, New Study Finds
The meta-analysis findings show that the Apple Watch accurately measures your heart rate and step count. However, you shouldn't rely on the energy expenditure metric. CNET
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June 3, 2025
Researchers link higher daily coffee intake to healthy aging in women
Women consuming up to five caffeinated coffees daily in midlife are more likely to be healthy agers, according to a new preliminary study that followed 47,513 women for 30 years. nutrition insight
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June 2, 2025
Exercise Cuts Colon Cancer Recurrence and Boosts Survival, Study Finds
A structured exercise program helped colon cancer survivors live longer and lowered their odds for a relapse, a major international study shows. U.S. News
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May 30, 2025
WNBA leads online search growth in Global Sports Properties 2025 SportOnSocial Report
The Women’s National Basketball Association (WNBA) has emerged as the top-performing sports property worldwide for online search growth, according to the Global Sports Properties 2025 – SportOnSocial report. Ministry Of Sport
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May 23, 2025
Timing and consistency of activity linked to better fitness in older adults
Some people spring into action at dawn, while others prefer a slower start to their day. Whether you rise with a grin or a groan, scientists say your internal clock—known as the circadian rhythm—might influence that behavior and much more. Medical Xpress
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May 21, 2025
Vitamin D supplements show signs of protection against biological aging
Results from the VITAL randomized controlled trial reveal that vitamin D supplementation helps maintain telomeres, protective caps at the ends of chromosomes that shorten during aging and are linked to the development of certain diseases. The new report supports a promising role in slowing a pathway for biological aging. SD
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May 21, 2025
Barbarian and The GIST Launch the Women’s Sports Report and Future of Fandom Survey
Creative and innovation agency Barbarian and fan-first sports media brand The GIST have partnered to launch the official guide to women's sports marketing for brands, through a report titled Women's Sports: Where Smart Brands Win. PR Newswire
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May 13, 2025
About 3 in 10 US adults follow women’s sports, a new AP-NORC poll finds
About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. KSTP
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May 9, 2025
Researchers make disturbing discovery after analyzing athletes’ bodies: ‘We’re only just beginning’
While exposure to microplastics is unavoidable no matter who you are, they surround athletes almost by necessity. Athletes eat plastic-wrapped nutrition bars and drink from plastic water bottles, as they're lightweight and easily handled mid-training or during competition. They wear lightweight, elastic, breathable gear made from plastic materials. They spend...
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May 8, 2025
Do women work out less (or more?) at certain times of the month?
One might intuitively assume that women work out less during the phase that includes their period, but as it turns out, most people are sticking to their routines regardless of where they are in their cycle. Running Magazine
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May 5, 2025
Can Artificial Intelligence Help Catch Breast Cancer Sooner? A New Study Looks at Missed Diagnoses Between Mammograms
A recent retrospective study led by researchers at UCLA dug deep into this issue, analyzing how and why these cancers are missed — and whether artificial intelligence (AI) can help catch them earlier. Growing Your Baby
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April 30, 2025
Sky Sports study debunks myth of women’s sports fans being ‘niche’ and finds gender is not sole driver of interest
A study by the Gemba Group included over 2,500 sports fans with representation across all age groups, sporting passion, and a mix of those who pay and don't pay for sports subscriptions. It found that 80 per cent of UK sports fans are interested in at least one men's and one...
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April 29, 2025
Landmark Women’s Health Study Saved From Funding Cuts
In a sudden about-face, the U.S. Department of Health and Human Services (HHS) said it won't slash funding for the Women's Health Initiative, a major research project focused on preventing disease in older women. The decision follows concerns about a move to end contracts supporting the whole study, which has...
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April 28, 2025
Sky Sports study debunks myth of women’s sports fans being ‘niche’ and finds gender is not sole driver of interest
For over three decades, Sky Sports has been committed to driving the growth and visibility of women's sport, most recently announcing a historic five-year partnership to show nearly 90 per cent of all Women's Super League matches from the 2025/26 season, with 78 fixtures shown exclusively. Sky Sports
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April 24, 2025
Exercise boosts brain health — even when energy is low
We know exercise is good for our body, but what about our brains? A new study suggests that exercise plays a crucial role in keeping our minds sharp, even when one of the brain's key energy sources isn't available. The study offers fresh insight into brain health and suggests that...
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April 24, 2025
Exercise boosts brain health — even when energy is low
We know exercise is good for our body, but what about our brains? A new study suggests that exercise plays a crucial role in keeping our minds sharp, even when one of the brain's key energy sources isn't available. Science Daily
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April 16, 2025
Future of Triathlon Showing Positive Signs: IRONMAN Releases Data Highlighting Areas of Growth Globally, Survey Results Revealing Areas of Opportunity, and a Vision for Growing the Sport of Triathlon
TAMPA, Fla. (April 15, 2025) /SPORTSWIRE WOMEN/ – IRONMAN today released new participation data and research that provides insights into global athlete trends for the IRONMAN® and IRONMAN® 70.3® Triathlon Series over the past five years, including the areas of opportunity believed to be most impactful to grow the sport...
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April 15, 2025
Evening exercise impacts sleep for longer than previously thought
A new study of nearly 15,000 people found that the window of late-night workouts in which sleep is then impacted is actually much larger than previously thought, showing that exercising within four hours of bedtime can have a detrimental effect on shut-eye. New Atlas
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April 8, 2025
Scientists reveal good news for ageing bodies: Why older people feel less soreness after exercise
We may associate growing older with becoming more frail and weak. After all, unexpected aches start popping up randomly as a result of a desk-bound lifestyle, and a gradual decline in muscle mass, also called sarcopenia, starts as early as our 30s. However, a new study suggests otherwise, finding that older adults...
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April 2, 2025
Cold plunges actually change your cells
Cold plunges for seven days significantly improves cellular resilience and autophagic function, helping cells manage stress better. Science Daily
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March 24, 2025
Study Finds Better Way For Smartwatches to Track Health
Smartwatches are tracking another measure of health that could prove even more important, a new study suggests. Smartwatches also capture a person’s average daily heart rate, and dividing that by their daily number of steps provides a more reliable measure of a person’s heart fitness than either number on its...
