STUDIES

March 24, 2025

Study Finds Better Way For Smartwatches to Track Health

Smartwatches are tracking another measure of health that could prove even more important, a new study suggests. Smartwatches also capture a person’s average daily heart rate, and dividing that by their daily number of steps provides a more reliable measure of a person’s heart fitness than either number on its...

March 17, 2025

Fitness Trackers Are Only 67% Accurate, New Research Finds

Fitness trackers are among the most widely used health tech devices. But are they as accurate as their manufacturers claim? According to an analysis of scientific literature conducted by the Wellnesspulse research team, fitness trackers offer only moderate accuracy, with the Apple Watch coming out on top. Wellness Pulse

March 5, 2025

How to choose the best protein powder

We all know we need protein to power us through workouts and recovery, and athletes, in particular, require more than the average population. Running Magazine

March 4, 2025

Study Shows Cursing Can Boost Your Physical Performance

While the mechanisms for physical performance improvements from swearing are not fully understood, it appears to be a combination of sympathetic activation, hypoalgesia, and increased state disinhibition. Muscle & Fitness

March 4, 2025

76% of women’s football fans feel sport lacks sufficient media coverage – Report

More than three-quarters (76%) of women’s football fans believe they do not see enough media coverage of the sport, according to a recent Sportfive report. BUSINESS DAY

February 28, 2025

Women’s sports sponsorships grow nearly 50% faster than men’s major leagues

Sponsorship deals in women’s sports have grown at a 12 per cent year-over-year (YoY) rate, outpacing growth in select men’s professional leagues by nearly 50 per cent, according to a new report by SponsorUnited. SportsPro

February 27, 2025

76% of women’s football fans feel sport lacks sufficient media coverage – Report

More than three-quarters (76%) of women’s football fans believe they do not see enough media coverage of the sport, according to a recent Sportfive report. The study, which surveyed 12,000 respondents across six key markets—the US, UK, Spain, France, Germany, and Australia—found that 196.2 million people are interested in women’s football. Business Day

February 25, 2025

More Evidence That Resistance Training Is Key During Menopause

New research shows the importance of resistance training in perimenopause through postmenopause for maintaining muscle mass and strength. Runner's World

February 24, 2025

Study links fitness apps to disordered eating and obsessive behaviour

Young adults who use diet and fitness apps regularly are more likely to develop negative habits related to food, exercise and body image, Flinders University researchers have found. PhD candidate in clinical psychology, Isabella Anderberg, said while the mobile apps could benefit people by prompting them to exercise, their focus...

February 19, 2025

Is a Cold Shower After a Workout Worth It for Better Recovery? New Research Says Yes

A study found that those who regularly take cold showers experienced a 29 percent reduction in sick days from work compared to those who didn’t have cold exposure. Yahoo Life

February 10, 2025

How Much Exercise You Need to Offset Sitting All Day, According to Science

February 4, 2025

Your smartwatch might be making you sick, new research says

Many of us rely on our running smartwatches daily, using them as an essential training tool to track pace, distance and heart rate. However, new research, as reported in The Guardian, suggests that some of these handy devices come with an unexpected downside. Running Magazine

February 3, 2025

New Study Reveals Struggles Women Face in Gyms

A new study highlighting the persistent challenges women face in gym environments could offer some food for thought for gym and health club operators looking to make their spaces more inclusive to female members. Athletech News

February 2, 2025

Cold-water plunges and your health: The science is in

Researchers have examined the increasingly popular practice of cold-water immersion – things like taking a cold shower or sitting in an ice bath – to see whether there’s any scientific basis for claiming that it has a positive effect on health and well-being. New Atlas

January 26, 2025

What is really in your energy gel?

For many of us, energy gels are a mainstay of our race-day fuelling—they’re small, portable and packed with quick-hit carbohydrates (CHO) designed to keep us rolling with minimal digestive issues. But recent research raises some important questions: are these gels delivering what they promise? Here’s what you need to know...

January 23, 2025

Interest in Women’s Sports Soars Among Gen Z – and Men

Game-changing dynamics are reshaping women’s sports viewership. Fresh data from CivicScience reveals a significant surge in fan engagement—particularly among two surprising demographics. Civic Science

January 22, 2025

Study links strength and fitness to 50% reduction in cancer deaths

The benefits of maintaining and growing a decent amount of muscle mass go beyond aesthetics. Muscle is associated with a healthier metabolism, reduced risk of falls and osteoporosis and a stronger heart. Now, new research also shows just how beneficial it is in preventing cancer deaths. msn

January 16, 2025

Fitness Level Matters More Than Weight for Longevity, Study Finds

Being in shape has a greater impact on heart health and longevity than the number on the scale, according to a recent study. People considered fit, regardless of their body mass index, had a similar risk of death as fit people with a normal BMI, researchers reported in the British Journal...

January 9, 2025

Runners Who Wear This Type of Shoe Are More Likely to Get Injured, Study Finds

Wearing thick-heeled shoes might make runners more prone to injury, new research shows. People who wear flatter sneakers may have a better understanding of how their feet move during running, which could lead to fewer injuries, researchers from the University of Florida Sports Performance Center reported in a Frontiers in Sports...

January 9, 2025

54% of women more likely to enter an ultramarathon if they can walk

According to a survey by the Threshold Trail Series, over half of women (54%) say they’d be more likely to take on an ultramarathon event if they knew walking was an option. Endurance.Biz

December 31, 2024

Study Links Poor Air Quality to Slower Marathon Finish Times

Marathon runners meticulously plan their training, gear, and nutrition — but new research from Brown University suggests they may also need to consider air quality. Athletech News

December 20, 2024

Run Clubs Over Night Clubs: Gear and Trends From Strava 2024 Year-End Report

The folks at Strava get a lot of data on users’ exercise habits and trends. Every year, it compiles all that information, assesses and analyzes it, and releases its “Year in Sport: Trend Report” announcing the findings. This month, it released the report for 2024. Many of the findings will catch us...

December 17, 2024

Morning people make faster marathoners, study shows

If you’re the type of person who typically jumps out of bed at the crack of dawn, thrilled to greet the new day, and who feels most productive in the morning, you may be more likely to achieve your marathon time goal than your night owl training partner, according to...

December 10, 2024

How to Get More Women in Triathlon, According to Women

Today SheRACES, in partnership with Fund Her Tri UK, released research on how the sport can become more inclusive of women in triathlon. The survey of more than 900 female triathletes gathered data on how participants relate to race-day aspects, including the feasibility of cut-off times; availability of menstrual products; presence of lactation...

December 9, 2024

Report explores opportunities for investors in women’s sports

Professional women’s sports are thriving. A new study reveals this sector's long-term potential for sustainable growth, ROI and making a positive impact. RBC Wealth Management