STUDIES

July 22, 2025

Hot Tubs Beat Saunas for Circulation & Immune Health, Study Finds

Hot tubs may be more than just a luxury. A new study from the University of Oregon’s Bowerman Sports Science Center found that soaking in hot water outperforms both traditional dry saunas and far-infrared saunas in raising core body temperature and triggering positive physiological effects. Researchers say that temperature boost...

July 21, 2025

Zwift releases Women’s Cycling Report ahead of Tour de France Femmes

At the end of the week, 154 women will line up in Vannes for the fourth edition of the Tour de France Femmes avec Zwift. For four years, Zwift has been tethered to the race in name and backing. On Monday, the virtual cycling company released their Women's Cycling Report...

July 15, 2025

Almost half of women say they have faced sexist abuse while playing sport

Almost half of women in sport have been subjected to sexist jibes, with taunts such as 'throw like a girl', being 'unwomanly' in appearance, or simply 'not strong enough'. A recent survey of 3,000 female athletes uncovered that women also face downgrading remarks about their capability compared to men and endure stereotypes painting them...

July 8, 2025

Americans are still sticking to their fitness goals, says new summer study

According to a new nationwide survey by Planet Fitness, 70% of Americans who set a fitness-related resolution are still on track with their goals. Whether they’ve been going strong since January 1st or regrouping after a few hiccups, the resolution drop-off is much lower than most people expect. The new...

July 8, 2025

Want Better Workout Results? Match Your Exercise to Your Personality, Study Suggests

A groundbreaking study from the University of California suggests that matching exercise routines to your personality type can significantly improve both workout adherence and fitness outcomes. The research, published in the Journal of Health Psychology, finds that individuals who tailor their fitness activities to align with their inherent traits are...

July 1, 2025

Better Sleep Habits May Extend Your Life by Up to Five Years, Study Finds

A study presented at the 2023 American College of Cardiology’s Annual Scientific Session shows how getting good sleep can add years to your life. RUNNER'S WORLD

July 1, 2025

Winnebago: Women To Increase Outdoor Activity to Record Levels in 2025

Winnebago's annual Spotlight Survey found that 52% of women plan to increase their outdoor activity in 2025 — a six-point jump from last year — with over half (55%) spending six or more hours outside each week. RVPRO

June 18, 2025

This Simple Fitness Test Could Predict How Long You’ll Live, Study Finds

A new study published in theEuropean Journal of Preventive Cardiology followed 4,282 adults between the ages of 46 and 75 to assess how well they could lower themselves to the floor from a standing position-and then rise back up-using as little assistance as possible from their hands, knees, furniture, or...

June 18, 2025

This Simple Fitness Test Could Predict How Long You’ll Live, Study Finds

If you want to get an idea of your longevity without stepping foot in a doctor's office, try the sit-rise test. THE KANSAS CITY STAR

June 16, 2025

Take Up Cycling as a Hobby. It Might Literally Save Your Brain.

A gigantic study of nearly half a million people living in the UK, published in JAMA Network Open, by researchers from Huazhong University of Science and Technology and the University of Sydney found that riding a bike might be doing a lot more than making your legs look shredded. It could be protecting...

June 12, 2025

New Research from Parity Offers Roadmap for Brands Entering Women’s Sports

NEW YORK — [June 12, 2025] /SPORTSWIRE WOMEN/ - Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical insights to guide how brands engage...

June 11, 2025

Scientists found the brain glitch that makes you think you’re still hungry

A team of scientists has identified specialized neurons in the brain that store "meal memories" detailed recollections of when and what we eat. These engrams, found in the ventral hippocampus, help regulate eating behavior by communicating with hunger-related areas of the brain. Science Daily

June 4, 2025

Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves

Americans have grown increasingly skeptical of the $100 billion fitness industry, according to a new study from Mythology and Vytal World, with 47 percent of active adults trusting their body’s signals over those of experts, influencers and tracking technology when making fitness decisions. Rejecting traditional fitness culture in favor of...

June 4, 2025

Your Apple Watch Might Not Be as Accurate as You Think, New Study Finds

The meta-analysis findings show that the Apple Watch accurately measures your heart rate and step count. However, you shouldn't rely on the energy expenditure metric. CNET

June 3, 2025

Researchers link higher daily coffee intake to healthy aging in women

Women consuming up to five caffeinated coffees daily in midlife are more likely to be healthy agers, according to a new preliminary study that followed 47,513 women for 30 years. nutrition insight

June 2, 2025

Exercise Cuts Colon Cancer Recurrence and Boosts Survival, Study Finds

A structured exercise program helped colon cancer survivors live longer and lowered their odds for a relapse, a major international study shows. U.S. News

May 30, 2025

WNBA leads online search growth in Global Sports Properties 2025 SportOnSocial Report

The Women’s National Basketball Association (WNBA) has emerged as the top-performing sports property worldwide for online search growth, according to the Global Sports Properties 2025 – SportOnSocial report. Ministry Of Sport

May 23, 2025

Timing and consistency of activity linked to better fitness in older adults

Some people spring into action at dawn, while others prefer a slower start to their day. Whether you rise with a grin or a groan, scientists say your internal clock—known as the circadian rhythm—might influence that behavior and much more. Medical Xpress

May 21, 2025

Vitamin D supplements show signs of protection against biological aging

Results from the VITAL randomized controlled trial reveal that vitamin D supplementation helps maintain telomeres, protective caps at the ends of chromosomes that shorten during aging and are linked to the development of certain diseases. The new report supports a promising role in slowing a pathway for biological aging. SD

May 21, 2025

Barbarian and The GIST Launch the Women’s Sports Report and Future of Fandom Survey

Creative and innovation agency Barbarian and fan-first sports media brand The GIST have partnered to launch the official guide to women's sports marketing for brands, through a report titled Women's Sports: Where Smart Brands Win. PR Newswire

May 13, 2025

About 3 in 10 US adults follow women’s sports, a new AP-NORC poll finds

About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. KSTP 

May 9, 2025

Researchers make disturbing discovery after analyzing athletes’ bodies: ‘We’re only just beginning’

While exposure to microplastics is unavoidable no matter who you are, they surround athletes almost by necessity. Athletes eat plastic-wrapped nutrition bars and drink from plastic water bottles, as they're lightweight and easily handled mid-training or during competition. They wear lightweight, elastic, breathable gear made from plastic materials. They spend...

May 8, 2025

Do women work out less (or more?) at certain times of the month?

One might intuitively assume that women work out less during the phase that includes their period, but as it turns out, most people are sticking to their routines regardless of where they are in their cycle. Running Magazine

May 5, 2025

Can Artificial Intelligence Help Catch Breast Cancer Sooner? A New Study Looks at Missed Diagnoses Between Mammograms

A recent retrospective study led by researchers at UCLA dug deep into this issue, analyzing how and why these cancers are missed — and whether artificial intelligence (AI) can help catch them earlier. Growing Your Baby

April 30, 2025

Sky Sports study debunks myth of women’s sports fans being ‘niche’ and finds gender is not sole driver of interest

A study by the Gemba Group included over 2,500 sports fans with representation across all age groups, sporting passion, and a mix of those who pay and don't pay for sports subscriptions. It found that 80 per cent of UK sports fans are interested in at least one men's and one...