STUDIES
Want to stay up to date on the latest press releases and news about studies related to women's sports? Scroll below to view all women’s sports studies.-
January 21, 2026
Swedish study reveals when fitness and strength begin to fade
A 47-year Swedish study (SPAF-1958) from Karolinska Institutet tracked over 400 individuals born in 1958, revealing physical fitness and strength peak around age 35 before gradually declining, with aerobic capacity dropping notably after 45. Participants who increased activity later in life improved capacity by 5-10%, slowing but not halting the...
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January 21, 2026
Why Certain Songs Lead to Better Workouts, According to Science
An analysis reveals that optimal tempo, emotional uplift and rhythmic consistency are the key components of effective fitness music Most people have a go-to workout playlist to help keep motivation and energy high, especially when things get tough. But it turns out that there’s a science to the best music for workout...
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January 15, 2026
Wait… Is Your Cold Plunge Actually Doing More Harm Than Good? Top Pros Debunk The Science
Spoiler, readers: I love a cold plunge. Because when it comes to dipping my toe into the world of wellness, I’m no stranger - even when that toe is about to meet ice-cold water. This January is no different, despite the dark mornings and cold temperatures. But as I got...
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January 9, 2026
Strength Training Boosts Brain Health, According to New Study
We know that strength training is beneficial for the body in many ways. It protects joints and bones, improves metabolism, balance, and endurance. But if lifting helps the body this much, what is it doing for the brain? A recent meta-analysis published in Frontiers in Aging Neuroscience offers a layered answer. The study’s researchers...
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January 8, 2026
Scientists find exercise rivals therapy for depression
A large review of studies suggests that exercise can ease depression about as effectively as psychological therapy. Compared with antidepressants, exercise showed similar benefits, though the evidence was less certain. Researchers found that light to moderate activity over multiple sessions worked best, with few side effects. While it’s not a...
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January 6, 2026
Why Some People Put on More Muscle Than Others
I have a runner friend who claims he has to avoid doing too many push-ups, otherwise he starts to bulk up so much that it interferes with his running. It’s hard to understate how annoying I find this. I also have trouble believing it, to be honest, as someone who...
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January 2, 2026
Women See the Biggest Stress Relief From Regular Exercise, Gallup Finds
Gallup finds women see the greatest stress relief from regular exercise, signaling a growing opportunity for gyms and studios focused on consistency and community Just 30 minutes of exercise every day (or nearly every day) is linked to lower reported stress among U.S. adults, according to new Gallup findings. The data offers even...
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December 22, 2025
Report explores the adjacent markets that are fuelling investment opportunities in women’s professional sports
Women’s sports are no longer a side category in the world of sports investment—they are a high-growth commercial asset class with institutional capital flowing in, valuations accelerating and scalable-adjacent businesses emerging. In recent years, women’s sports leagues such as the WNBA and WNSL have experienced significant growth. Global revenues in...
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December 18, 2025
Women Sleep More Than Men, but They’re More Stressed, Oura Report Finds
Smart ring giant Oura has released its 2025 Year in Review, giving members with at least 60 days of data a personalized look at how their sleep, activity and recovery evolved over the past year. One of the key trends that emerged: women tend to sleep more hours per night...
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December 18, 2025
Your Oura Year in Review is here, and the global stats are wild
Oura’s yearly wrap-up usually feels like a personal pat on the back. This year, though, it also offers a look at global health trends. The company has released its 2025 Year in Review, and while it still highlights individual wins inside the Oura app, the bigger story comes from combining...
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December 8, 2025
Air Pollution Undermines Health Benefits Of Exercise, Evidence Says
Air pollution can undermine some of the health benefits active folks expect to derive from regular exercise, a new study says. The protective effect exercise should have on people’s risk of death was cut by half among those living in areas with heavy air pollution, researchers reported recently in the journal BMC...
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December 4, 2025
Tonal’s 2025 State of Strength Report Reveals Shorter Workouts, Smarter Training, and a Major Shift Toward Longevity
Tonal, the pioneer of the world’s smartest strength training system and home to the largest strength dataset in the world, today released its 2025 State of Strength Report, revealing how fitness trends are shifting toward shorter, smarter, and more personalized routines that support long-term health. Drawing on data from 32,000* members...
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December 3, 2025
Women’s sports sponsorship in India growing 50% faster than men’s: Report
Women’s sports in India are emerging as a fast-growing commercial and cultural category, according to a new year-end report by LS Digital. Titled 'The Rise of Women's Sports Marketing in India,' the study examines how India’s Women’s Cricket World Cup victory and broader institutional reforms are reshaping fandom, digital consumption,...
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December 2, 2025
Strava Releases 12th Annual Year in Sport Trend Report, Revealing That Doomscrolling Is Out, Movement Is In
Strava, the app for active people with over 180 million users across more than 185 countries, today released its 12th annual Year In Sport: Trend Report, revealing a fundamental shift in how younger generations are choosing to connect: they're logging off and lacing up. Running and racing boomed in 2025. Gen...
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November 17, 2025
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
The protein boom is as strong as ever, but recent news created some doubt as protein powder came under fire in the wake of an explosive Consumer Reports expose. The report, which included results from testing 23 different protein powders and shakes, offered a look into heavy metal contamination across these...
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November 13, 2025
Parity research shows Gen Z rewards brands for women’s sports investments
For brands looking to connect with Gen Z, new research from Parity shows a meaningful pathway -- women’s sports. The report released Thursday found members of that generation -- which range from teens to people in their late 20s -- are more likely to be aware of and more likely...
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November 4, 2025
Key Takeaways From Oura’s Study on Physiological Changes During Pregnancy
A new study from Oura has provided a detailed look at how the human body changes throughout pregnancy, drawing from on collected from the Oura Ring. The research tracked over 10,000 pregnancies to better understand how physiological markers like sleep, heart rate, body temperature and activity shift from conception to...
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November 3, 2025
Stop Counting Steps—Track Minutes Walking Instead, New Study Says
Tired of your smartwatch reminding you that you haven’t hit 10,000 steps today? It’s time to dismiss the notification. Walking any distance is beneficial for health, even if you don’t reach this popular (but actually, pretty arbitrary) threshold. Outside
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October 30, 2025
Pregnancy is harder than marathons, science shows
In a groundbreaking 2019 study published in "Science Advances", a scientific journal published by the American Association for the Advancement of Science (AAAS), evolutionary anthropologist Herman Pontzer of Duke University compared the metabolic strain of pregnancy to some of the world's most extreme endurance feats like the Tour de France...
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October 29, 2025
Serena Williams Just Added One of Europe’s Most Prestigious Honors to Her Resume
Tennis icon Serena Williams was presented Spain’s Princess of Asturias Award for Sports, a nod to a career that changed how the world watches the sport. The 23-time Grand Slam champion accepted the award in Oviedo on October 24. The annual ceremony was hosted by Spain’s royal family. Williams’ career has...
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October 27, 2025
Men need twice as much exercise as women to lower heart disease risk, study finds
Men may need to exercise twice as much as women to achieve the same reduction in coronary heart disease risk, according to researchers, who say healthy living guidelines should take account of the sex differences. Scientists analysed physical activity records from more than 80,000 people and found that the risk...
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October 27, 2025
The protein blind spot in women’s sport
I recently wrote a story about protein and how to maximise its benefits in endurance sport. I looked at ageing, timing, and quantities, but I didn’t cover the specific needs of women. So, when our readers raised questions about it, I went back digging for answers to find out what...
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October 27, 2025
New Research Reveals Canada’s Pro Women’s Sports Market Has Doubled in Two Years, Surging Toward $570 Million by 2030
A new report from Canadian Women & Sport reveals that Canada’s professional women’s sports market has doubled in size since 2023, reaching an estimated $380–$400 million in 2025 and is on pace to hit $570 million by 2030. The findings mark a defining moment in the country’s sport and business landscape—signaling that professional women’s sport has...
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October 23, 2025
Universal Link Between Gender Equality and Physical Capacity Revealed
A groundbreaking global analysis spearheaded by researchers from Karolinska Institutet and Shanghai University of Sport has illuminated the profound impact of societal development and gender equality on the cardiorespiratory fitness of young adults worldwide. Published in the prestigious Journal of Sport and Health Science, this meticulous investigation synthesizes data from...
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October 23, 2025
Exercise fights depression caused by poor diet, even without dietary changes
Scientists at University College Cork have discovered that voluntary exercise creates powerful metabolic changes that offset the negative behavioral effects of consuming high-fat, high-sugar diets, offering hope for those struggling to improve both their eating habits and mental wellbeing. NATURAL NEWS
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