STUDIES

April 30, 2025

Sky Sports study debunks myth of women’s sports fans being ‘niche’ and finds gender is not sole driver of interest

A study by the Gemba Group included over 2,500 sports fans with representation across all age groups, sporting passion, and a mix of those who pay and don't pay for sports subscriptions. It found that 80 per cent of UK sports fans are interested in at least one men's and one...

April 29, 2025

Landmark Women’s Health Study Saved From Funding Cuts

In a sudden about-face, the U.S. Department of Health and Human Services (HHS) said it won't slash funding for the Women's Health Initiative, a major research project focused on preventing disease in older women. The decision follows concerns about a move to end contracts supporting the whole study, which has...

April 28, 2025

Sky Sports study debunks myth of women’s sports fans being ‘niche’ and finds gender is not sole driver of interest

For over three decades, Sky Sports has been committed to driving the growth and visibility of women's sport, most recently announcing a historic five-year partnership to show nearly 90 per cent of all Women's Super League matches from the 2025/26 season, with 78 fixtures shown exclusively. Sky Sports

April 24, 2025

Exercise boosts brain health — even when energy is low

We know exercise is good for our body, but what about our brains? A new study suggests that exercise plays a crucial role in keeping our minds sharp, even when one of the brain's key energy sources isn't available. The study offers fresh insight into brain health and suggests that...

April 24, 2025

Exercise boosts brain health — even when energy is low

We know exercise is good for our body, but what about our brains? A new study suggests that exercise plays a crucial role in keeping our minds sharp, even when one of the brain's key energy sources isn't available. Science Daily

April 16, 2025

Future of Triathlon Showing Positive Signs: IRONMAN Releases Data Highlighting Areas of Growth Globally, Survey Results Revealing Areas of Opportunity, and a Vision for Growing the Sport of Triathlon

TAMPA, Fla. (April 15, 2025) /SPORTSWIRE WOMEN/ – IRONMAN today released new participation data and research that provides insights into global athlete trends for the IRONMAN® and IRONMAN® 70.3® Triathlon Series over the past five years, including the areas of opportunity believed to be most impactful to grow the sport...

April 15, 2025

Evening exercise impacts sleep for longer than previously thought

A new study of nearly 15,000 people found that the window of late-night workouts in which sleep is then impacted is actually much larger than previously thought, showing that exercising within four hours of bedtime can have a detrimental effect on shut-eye. New Atlas

April 8, 2025

Scientists reveal good news for ageing bodies: Why older people feel less soreness after exercise

We may associate growing older with becoming more frail and weak. After all, unexpected aches start popping up randomly as a result of a desk-bound lifestyle, and a gradual decline in muscle mass, also called sarcopenia, starts as early as our 30s. However, a new study suggests otherwise, finding that older adults...

April 2, 2025

Cold plunges actually change your cells

Cold plunges for seven days significantly improves cellular resilience and autophagic function, helping cells manage stress better. Science Daily

March 24, 2025

Study Finds Better Way For Smartwatches to Track Health

Smartwatches are tracking another measure of health that could prove even more important, a new study suggests. Smartwatches also capture a person’s average daily heart rate, and dividing that by their daily number of steps provides a more reliable measure of a person’s heart fitness than either number on its...

March 17, 2025

Fitness Trackers Are Only 67% Accurate, New Research Finds

Fitness trackers are among the most widely used health tech devices. But are they as accurate as their manufacturers claim? According to an analysis of scientific literature conducted by the Wellnesspulse research team, fitness trackers offer only moderate accuracy, with the Apple Watch coming out on top. Wellness Pulse

March 5, 2025

How to choose the best protein powder

We all know we need protein to power us through workouts and recovery, and athletes, in particular, require more than the average population. Running Magazine

March 4, 2025

Study Shows Cursing Can Boost Your Physical Performance

While the mechanisms for physical performance improvements from swearing are not fully understood, it appears to be a combination of sympathetic activation, hypoalgesia, and increased state disinhibition. Muscle & Fitness

March 4, 2025

76% of women’s football fans feel sport lacks sufficient media coverage – Report

More than three-quarters (76%) of women’s football fans believe they do not see enough media coverage of the sport, according to a recent Sportfive report. BUSINESS DAY

February 28, 2025

Women’s sports sponsorships grow nearly 50% faster than men’s major leagues

Sponsorship deals in women’s sports have grown at a 12 per cent year-over-year (YoY) rate, outpacing growth in select men’s professional leagues by nearly 50 per cent, according to a new report by SponsorUnited. SportsPro

February 27, 2025

76% of women’s football fans feel sport lacks sufficient media coverage – Report

More than three-quarters (76%) of women’s football fans believe they do not see enough media coverage of the sport, according to a recent Sportfive report. The study, which surveyed 12,000 respondents across six key markets—the US, UK, Spain, France, Germany, and Australia—found that 196.2 million people are interested in women’s football. Business Day

February 25, 2025

More Evidence That Resistance Training Is Key During Menopause

New research shows the importance of resistance training in perimenopause through postmenopause for maintaining muscle mass and strength. Runner's World

February 24, 2025

Study links fitness apps to disordered eating and obsessive behaviour

Young adults who use diet and fitness apps regularly are more likely to develop negative habits related to food, exercise and body image, Flinders University researchers have found. PhD candidate in clinical psychology, Isabella Anderberg, said while the mobile apps could benefit people by prompting them to exercise, their focus...

February 19, 2025

Is a Cold Shower After a Workout Worth It for Better Recovery? New Research Says Yes

A study found that those who regularly take cold showers experienced a 29 percent reduction in sick days from work compared to those who didn’t have cold exposure. Yahoo Life

February 10, 2025

How Much Exercise You Need to Offset Sitting All Day, According to Science

February 4, 2025

Your smartwatch might be making you sick, new research says

Many of us rely on our running smartwatches daily, using them as an essential training tool to track pace, distance and heart rate. However, new research, as reported in The Guardian, suggests that some of these handy devices come with an unexpected downside. Running Magazine

February 3, 2025

New Study Reveals Struggles Women Face in Gyms

A new study highlighting the persistent challenges women face in gym environments could offer some food for thought for gym and health club operators looking to make their spaces more inclusive to female members. Athletech News

February 2, 2025

Cold-water plunges and your health: The science is in

Researchers have examined the increasingly popular practice of cold-water immersion – things like taking a cold shower or sitting in an ice bath – to see whether there’s any scientific basis for claiming that it has a positive effect on health and well-being. New Atlas

January 26, 2025

What is really in your energy gel?

For many of us, energy gels are a mainstay of our race-day fuelling—they’re small, portable and packed with quick-hit carbohydrates (CHO) designed to keep us rolling with minimal digestive issues. But recent research raises some important questions: are these gels delivering what they promise? Here’s what you need to know...

January 23, 2025

Interest in Women’s Sports Soars Among Gen Z – and Men

Game-changing dynamics are reshaping women’s sports viewership. Fresh data from CivicScience reveals a significant surge in fan engagement—particularly among two surprising demographics. Civic Science