STUDIES

September 10, 2024

New Women’s Sports Foundation® Research Proves Youth Sports Fuel Women’s Leadership: When Girls Play, We All Win

"Play to Lead: The Generational Impact of Sport on Women's Leadership," is a call to action on the vital role sport plays in fostering a vibrant leadership pipeline.  Women's Sports Foundation launches the #PlayToLead social media campaign, using the report's findings to educate the public on why we must prioritize...

September 9, 2024

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safety features in these products. The study, Wearables: Advances in Health and Safety, surveyed 8,000 U.S. internet households and provies insights...

September 5, 2024

Survey Reveals How Much Americans Are Willing to Spend for a Longer Life

A recent survey conducted by Forbes Health and Talker Research has shed light on the financial and lifestyle sacrifices Americans are willing to make to extend their lives. With 81% of respondents expressing a willingness to spend money on amping up their longevity, the findings highlight a growing awareness of intergenerational...

August 21, 2024

Want To Live Longer? Science Says To Stretch

Research reveals that middle-aged individuals with higher flexibility, measured by the Flexindex, show reduced mortality risks. This study, involving over 3,000 participants, found that better flexibility is linked to a significant decrease in death rates, underlining the importance of including flexibility exercises in regular fitness routines to potentially extend life...

August 14, 2024

Are Athletes Born or Made? A New Study Reveals Which Fitness Traits Are Primarily Genetic

Iran elementary school cross country for the first time when I was in third grade. The main thing I remember about our practices was that we spent a lot of time trying to touch our toes, and I was terrible at it. Years later, that would become a reassuring memory,...

August 9, 2024

Strava survey highlights discrepancies in exposure for women’s sports

Strava is continuing in its ‘Strive for More’ commitment to support women in movement and sport with its third year sponsorship of the Tour de France Femmes avec Zwift. As women’s sports continue to inspire a movement, Strava is teaming up with Togethxr to call on more coverage, viewership of and conversation...

August 7, 2024

Report: U.S. Highschools Offering Girls More Opportunity to Play Flag Football

A recent National Sporting Goods Association (NSGA) report shows that high school girls have an increased opportunity to play flag football. Eleven states have officially sanctioned games, and Illinois and Colorado will add the sport in 2024. Montana offers the sport as a pilot program. The data compiled by the...

July 23, 2024

The ACSM American Fitness Index

The ACSM American Fitness Index (Fitness Index), a ranking of America’s 100 largest cities, celebrates healthy, active lifestyles. Cities with the highest scores are considered to have strong community fitness, a concept analogous to individuals having strong personal fitness. The 2024 Fitness Index ranked Arlington, VA as the fittest city in America for the...

July 11, 2024

Physical Activity Declines Globally Despite Fitness Trackers’ Popularity, New Research Shows

Fitness trackers have exploded in popularity, with sales skyrocketing from $14 billion in 2017 to over $36 billion in 2020. This surge suggests a growing interest in monitoring steps, calories burned, and overall activity levels. However, new research reveals a surprising truth: despite the rise of fitness trackers, physical activity...

July 10, 2024

New Study Reveals How Women’s VO2 Max Differs from Men’s

Based on decades of research conducted almost exclusively with male subjects, many experts consider VO2 max to be the single best predictor of long-term health and longevity. A new study out of the Federal University of São Paulo in Brazil recently recruited 85 female runners and 62 sedentary women to...

July 10, 2024

Garmin releases report highlighting cycling trends from around the world

OLATHE, Kan./July 10, 2024/SPORTSWIRE WOMEN/ - Garmin (NYSE: GRMN) released a report today highlighting how cyclists around the world are logging miles and the positive health benefits they’re seeing as a result. Whether riding inside or outdoors, data from the Garmin Connect community shows that cycling activities are on the...

July 2, 2024

New Study Shows Hot Springs Might Actually Have Healing Properties

Hiking to hot springs is a time-honored tradition in the U.S. and beyond, and not just because soaking feels good after a long walk. Many hot springs enthusiasts also claim that the waters themselves have healing properties. The Romans were no different: They believed Bath’s springs, which are today cordoned off...

June 25, 2024

Caitlin Clark’s Popularity Is Broadening Views of Women’s Sports: Data

Caitlin Clark ranks among the most popular active basketball players, along with the NBA's LeBron James and Stephen Curry, according to YouGov. BI

June 19, 2024

Women with bigger busts sweat less: study finds

Historically, it was believed that the bigger the bust, the more sweat, but scientists from the University of Southhampton have uncovered that the long-believed adage might not be more than a myth, a finding that has “valuable implications for our understanding of sweat management requirements for sport bras,” the study authors...

June 18, 2024

Wellness Therapies Like Red Light Show Promise, Study Finds

The Healthspan Project — led by Dr. Rachele Pojednic, director of scientific research and education at Restore — assessed changes in participants’ body composition, heart rate variability (HRV), and blood biomarkers after six months of consistent usage of numerous wellness therapies. The study included weekly treatments of total body cryotherapy, photobiomodulation (red...

June 18, 2024

Steps or Minutes: Which Metric for Tracking Exercise Is Best?

Many people use fitness watches to track their workouts and overall fitness—but is it better to measure your movement in steps or overall minutes of exercise? New research may have the answer. A study, published in JAMA Internal Medicine on May 20, examined which of these two fitness goals is best for...

June 12, 2024

Study shows a simple blood test can predict cardiorespiratory fitness – VUMC News – VUMC Reporter

A simple blood test known as a proteomic profile can predict a patient’s cardiorespiratory fitness (CRF), and those with the most fitness can reduce their risk of mortality by 50%, a Vanderbilt-led study recently found. Exercise has long been associated with better health outcomes across a variety of organs and disease...

June 6, 2024

Moderate caffeine boosts performance in cycling time trial, analysis asserts

The new research was published yesterday in the Journal of the International Society of Sports Nutrition. It was the work of a group of researchers associated with universities and institutes in China and Australia.  There is renewed interest in ergogenic sports aids in the runup to the Paris Olympic games. Caffeine is...

June 5, 2024

Study Finds Potential Downside to Vigorous Exercise We Didn’t Know About

While there is strong evidence to suggest that moderate physical activity among healthy individuals can favor the immune system in the long run, what happens to the immune system directly following vigorous exercise is controversial. There is little reliable evidence that supports the claim that intense exercise heightens the risk of opportunistic infections, although a...

May 14, 2024

Mountain Hardwear Wants You to Be Sun Wise: Launches New Sun Protection Apparel and Partnership with The Skin Cancer Foundation

Richmond, Calif. [May 14, 2024] /SPORTSWIRE WOMEN/ - Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, today announced new additions to its sun protection line of apparel, as well as a new partnership with The Skin Cancer Foundation. Since 1979, The...

May 8, 2024

Could your sports bra be causing your knee pain?

A well-fitting sports bra can be a game-changer in terms of comfort—but could it also impact your joint health? A recent study published in the Journal of Applied Biometrics suggests a supportive bra may actually reduce injuries to the anterior cruciate ligament (ACL), which runs through the middle of the knee and helps...

May 2, 2024

New Data Shows Star Women College Athletes Are Driving NIL Brand Deals

Women college athletes are getting more NIL dealsThe number of women among the top 100 athletes ranked by total NIL deals also increased 37% year over year in 2023 to surpass the number of men, with 52 women in the top 100. Business Insider

April 25, 2024

TikTok Riddled With Misleading Info on Health: Study

Young people researching health topics on TikTok will find an alarming amount of misinformation on the platform, a new study says. About 44% of TikTok videos related to sinusitis contained non-factual information, researchers reported recently in the journal Otolaryngology-Head and Neck Surgery. Further, almost half of the videos came from “non-medical influencers” –...

April 23, 2024

Aging without injury: how older runners are killing the game

Injuries are not fun, and neither is aging, but the two don’t always go hand in hand. Canadian physiotherapists argue that whether you’re fresh out of school or newly retired, age does not necessarily determine your running injury status. In fact, these physiotherapists have found older runners outperforming newcomers to...

April 22, 2024

Report: 17 Million Canadians Consider Themselves Fans of Women’s Sport

Canadian Women & Sport and research and consultancy partner IMI Consulting released It’s Time: Unlocking the Power of Pro Women’s Sport Fans, presented by Canadian Tire Corporation, parent or SportChek and Helly Hansen. The authors said the report illustrates the tremendous value, current and potential, that fans of women’s sports...