Rice Krispies Treats Are Upending the Billion-Dollar Athlete-Fuel Wars

August 12, 2025

The day before she lines up to race a marathon, professional runner Molly Huddle has another goal: Consume an entire box of 16 Rice Krispies Treats. Like many endurance athletes, she carb-loads the day before a long race to top off her muscles’ stores of glycogen, which her body breaks down into glucose that fuels her strides. FRONT OFFICE SPORTS