FITNESS & NUTRITION NEWS
Want to stay up to date on the latest press releases and news about women’s fitness and nutrition? Scroll below to view all women’s sports fitness news.-
November 17, 2025
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
The protein boom is as strong as ever, but recent news created some doubt as protein powder came under fire in the wake of an explosive Consumer Reports expose. The report, which included results from testing 23 different protein powders and shakes, offered a look into heavy metal contamination across these...
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November 13, 2025
Hot Flashes? There’s Now a Wearable for That
One of the top gift ideas for older Millennial and Gen X women this year may just be a new wearable, one that doesn’t count steps or calories, but hot flashes and night sweats. Behind it is IdentifyHer, a women’s health company that has launched Peri, a wearable designed to...
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November 10, 2025
‘I’m an 80-year-old Ironman world-record holder – these 5 training habits keep me fit for life’
After learning to swim aged 59, Natalie Grabow recently became the oldest woman to complete the Ironman World Championship – she tells WH how she discovered the sport and why age should never stop you from finding the movement you enjoy. Women'sHealth Magazine
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October 15, 2025
Hims & Hers offers menopause, perimenopause treatments
Hims & Hers Health said that it has introduced affordable treatment options for those going through perimenopause and menopause. The menopause care expands on its services into hormone-replacement therapies. The stock of the company is up 2%. Hims & Hers added that they anticipate this new specialty will help their Hers division...
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October 10, 2025
In women’s sports, athletes losing their periods was long considered normal. Not anymore
The article examines how menstrual health is becoming a central focus in women’s sports, as more athletes and teams discuss periods openly and incorporate cycle tracking into training. It highlights how understanding hormonal changes can improve performance and reduce injury risk. Experts emphasize that better education and communication around menstruation...
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October 10, 2025
Wellness Brands Eye Peptides as Next Wave in Women’s Health
Vesalius Longevity Labs, the company behind peptide brand Peptual, is going all-in on women’s health in a new partnership with telehealth provider Wisp. The two health tech brands are launching an exclusive range of peptide therapies designed to enhance women’s quality of life and promote longevity. Athletech NEWS
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September 24, 2025
Why Women Might be the Future of the Protein Market
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets, data analytics firm Euromonitor International revealed at a recent conference. Athletech NEWS
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September 4, 2025
Bloom Launches Creatine Gummies Amid Women’s Strength Training Boom
The launch, which first hit TikTok Shop, comes as demand grows for functional products and as more women embrace strength training and lean muscle building for longevity, benefits that creatine is widely known to support. Athletech NEWS
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August 12, 2025
Rice Krispies Treats Are Upending the Billion-Dollar Athlete-Fuel Wars
The day before she lines up to race a marathon, professional runner Molly Huddle has another goal: Consume an entire box of 16 Rice Krispies Treats. Like many endurance athletes, she carb-loads the day before a long race to top off her muscles’ stores of glycogen, which her body breaks...
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August 7, 2025
DITTO Daily Raises £1.35M for Science-Based Menstrual Health Supplements
UK-based DITTO Daily has raised £1.35 million in pre-seed funding to expand its science-led supplement range targeting menstrual symptoms. The round was led by Eka Ventures, with participation from Jean-Baptiste Wautier and other investors. FEMTECH INSIDER
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August 5, 2025
Appellation, Deepak Chopra to Open $180M Wellness Community
The wellness pioneer Deepak Chopra has announced plans to develop a new wellness hospitality and real estate concept called Ameyalli, in the Wasatch Back region of Utah. Slated to be completed in phases by 2026, Ameyalli will encompass a 50,000-square-foot wellness centre, geothermal hot springs, 24 private villas, cottages, family lodges...
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July 25, 2025
Women’s sport: Why we need to talk about periods, breasts and injuries
Teams of scientists are researching the unique ways that elite sport affects the female body – how breasts alter the way you run, but the right sports bra could give you the edge; how the menstrual cycle could impact performance and what role period trackers could play; and why is...
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June 4, 2025
21 Foods That Lower Blood Pressure and Improve Heart Health
Although almost half of all Americans have hypertension, or high blood pressure, only a small number of them are managing it, according to the Centers for Disease Control. TODAY
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March 18, 2025
New research and innovation hub launched to “transform the landscape of women’s sport”
Loughborough University has launched a new research facility to accelerate “growth and excellence” in the women’s sport sector. SportsNation
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February 18, 2025
Oura Introduces Fertile Window Feature
Oura has introduced the Fertile Window feature to provide individuals with deeper insights into their fertility through continuous physiological tracking. Athletic News
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January 22, 2025
Trail Running Through Menopause
Menopause and trail running can go hand in hand. Learn how to navigate this chapter, stay active, and find strength in the changes. Trail Running
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December 11, 2024
How Cycle Syncing Could Transform Training Programs for Women
With growing interest in “cycle syncing”— a method of aligning daily habits, including exercise, with the menstrual cycle — fitness professionals may want to reevaluate how they design programs for female clients. Athletech News
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December 8, 2024
The Math Behind the Impressive Athleticism Taylor Swift Needed to Complete Her Eras Tour
December 8, 2024, marks the day that Taylor Swift ends her record-shattering Eras Tour. It lasted 22 months and spanned over five continents. Outside
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November 12, 2024
Why (and How) Should New Moms Breastfeed During a Triathlon?
It was clear that – like many new moms who return to racing – I needed to figure out a solution on my own. I decided to carry a hand pump with me on the run. Pump in hand, I set out to follow in the footsteps of other breast-pumping...
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October 24, 2024
Nike Celebrates Naomi Osaka’s Play Academy Anniversary with New Coaching Guide for Girls in Japan
In celebration of the fifth anniversary of Play Academy with Naomi Osaka, Nike is launching a research-backed coaching guide aimed at improving the sports environment for girls in Japan. Developed in partnership with Laureus Sport for Good, this initiative is part of Nike’s ongoing global efforts to create inclusive and...
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October 3, 2024
Is baking soda your next great fuelling tool?
It might sound like a kitchen hack gone wrong, but many endurance athletes swear by baking soda, this household staple for improving performance (and the hydrogel company Maurten created an expensive product around it). Here’s what you need to know to help you decide whether this idea is half-baked, or...
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October 1, 2024
Why There’s Still Stigma Around Periods in Sports, According to Athletes and Coaches
According to data collected as part of Adidas's Stay in Play campaign, among the 14,000 athletes they surveyed, 65.3 percent had not received education on periods, and 75.8 percent had not discussed menstrual cycles with their coach. This matters for a number of reasons, not least of which is that, as...
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September 17, 2024
Tony Robbins and Sam Nazarian unveil luxury hospitality group centred on preventative medicine, longevity and AI
Lifestyle hospitality company Sbe has revealed more details about its ambitious new health and wellness lifestyle concept, The Estate, following its initial teaser in June. The Estate will comprise a global network of luxury wellness resorts and residential properties driven by a commitment to functional and preventive medicine through diagnostics and therapeutics...
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August 28, 2024
Why Top Olympic Athletes Use Baking Soda to Boost Performance
Just a week before the Olympics, Arop decided to try something new—something that he’d never tried before but that, according to an anonymous Olympic runner quoted in the Telegraph, at least 80 percent of elite runners are now using: sodium bicarbonate, better known as baking soda. “I figured if everybody else is...
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August 26, 2024
How To Make AI Your Secret Weapon For Achieving Your Fitness Goals
People who are interested in their personal fitness continually look for ways to improve in all areas that impact their wellness – from better nutrition, better sleep, practicing mindfulness and meditation, to improved insights on their overall health. It comes as little surprise then that the fitness and wellness industry...
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