Title Nine Announces Winners of 2025 Pitchfest Outdoor Edition

September 27, 2025

Saturday Strides, Luxxefit, Tobiq, Saturday Swimwear win purchase orders and join the event’s impressive alumni of women-owned businesses

Emeryville, Calif. /OUTDOOR SPORTSWIRE/ – Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its eighth-annual Pitchfest Outdoor Edition – Saturday Strides, Luxxefit, Tobiq, Saturday Swimwear. The women entrepreneurs behind these brands will receive a purchase order and marketing support from Title Nine, and join a robust alumni of past winners and other founders of women-led businesses such as Wild Rye, Oiselle, and Stream2Sea.

The Outdoor Edition, founded in 2018, is designed to provide both a financial opportunity for emerging companies and a collaborative space for women-led brands to gain valuable industry insights into outdoor, athletic and lifestyle spaces. It is an event emblematic of the brand’s mission to support women in business. Including investments into women-owned brands and supporting winners of its Pitchfests, Title Nine has invested nearly $75 million into female entrepreneurs.

The two-day immersive experience hosted the finalists, nine brands from across the country, at Title Nine’s headquarters for mentoring clinics, a ropes course, games, workouts and business-building workshops. On Friday, the founders make their pitch to a panel of judges with the hopes of securing a purchase order from Title Nine to have products sold on titlenine.com and in select Title Nine stores nationwide.

Additionally, all participants become a part of Title Nine’s network of influential, collaborative women known as Movers & Makers where they can continue to seek resources, knowledge and community for women entrepreneurs.

The four women-owned brands to be named winners of 2025 Pitchfest Outdoor Edition include:

• Abby Averett and Sam Jex of Saturday Strides
• Charlene Assam of Luxxefit
• Mel Frandsen of Tobiq
• Emily LaPlume of Saturday Swimwear

For more information on Title Nine Pitchfest Outdoor Edition please visit the website. www.titlenine.com/pitchfestoutdoor.

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About Title Nine

Title Nine was founded in 1989 as a women’s outdoor performance wear company whose goal is to outfit and inspire women to take risks, lead in their communities, and seek their own adventures. Today, the woman-owned company employs over 300 people and has 17 stores in 8 states, and online at titlenine.com. Selling a range of top brands curated for active women who are on-the-go, the brand has increasingly devoted much of its collections to its own brand creations ranging from swimwear to performance dresses. The company advocates forcefully for women’s issues, including creating Pitchfest Outdoor Edition, the yearly event that partners with small, women-owned brands to find a voice — and a sales platform and Pitchfest Nonprofit Edition, an annual gathering of women leaders in the nonprofit sector.