All Posts by Sportswire Women MM.
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TikTok Riddled With Misleading Info on Health: Study
Young people researching health topics on TikTok will find an alarming amount of misinformation on the platform, a new study says. About 44% of TikTok videos related to sinusitis contained non-factual information, researchers reported recently in the…
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UConn legend Sue Bird joins Seattle Storm ownership group
Following a historic playing career with the Seattle Storm, four-time Seattle Storm WNBA champion Sue Bird is re-joining the franchise, this time as a member of the organization’s ownership group. The Storm announced the news Wednesday…
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Million-dollar gift to fund UNLV women’s sports careers initiative
An endowment of $1.05 million will fund career development for women in sports, according to a news release from the UNLV Athletics Department. The Diana Bennett Career Development Program for Women’s Sports will provide internship…
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Angel City FC Renews Three-Year Deal for Back of the Jersey Sponsor
Angel City Football Club (ACFC) has renewed its deal with Sprouts Farmers Market to be its back-of-the-shirt sponsor for the next three seasons. The high seven-figure deal runs through the 2027 NWSL season, a source close to the…
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The Sports Bra announces plans to franchise with investment from Reddit co-founder Alexis Ohanian
The Sports Bra, a now-iconic Portland destination that made history as the first women’s sports bar in the world, has announced plans to franchise and expand into other cities. Investment from Reddit co-founder Alexis Ohanian —…
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Women’s fitness levels declining compared to men, study finds
Women are lagging behind when it comes to fitness levels compared to men as gender inequality continues to impact access to exercise, a new report has revealed. According to Nuffield Health’s fourth annual Healthier Nation Index,…
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Women’s Golf Has Five—Not Four—Majors, and That’s a Good Thing
The Chevron Championship, the first women’s major of the year, begins Thursday. The best golfers in the women’s game are gathering just outside Houston for the Chevron Championship, which is the first of the sport’s five…
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‘Women Are Not Small Men:’ Dr. Stacy Sims and the Women’s Endurance Sports Revolution
“Women are not small men.” It’s a statement that Stacy Sims, Ph.D., a decorated athlete, exercise physiologist, nutrition scientist, and author, has made for years, as she and her teams have revolutionized women’s endurance sports. Until recently,…
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WNBA Has New Commercial Partner: Over-the-Counter Birth Control
The WNBA, which has long positioned itself as an advocate on social justice issues, announced a partnership with the first FDA-approved over-the-counter daily birth control pill. The drug, Opill, fits with the league’s stated focus…
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Women’s NCAA title game outdraws the men’s championship for 1st time ever
South Carolina’s 87-75 victory over Caitlin Clark and Iowa in the women’s NCAA championship game has achieved a pair of milestones. It is the first time the women’s title game outdrew the men. It also…
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Athletic Cosmetic Company Bets Big on Sports Makeup
In the age of fitness influencers and workout classes doubling as social outings, Athletic Cosmetic Company is eyeing the sports and fitness makeup market with products that are sweat and water-resistant. Kate Solomon, founder of…
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‘I’m 48, perimenopausal, and ran 38km per day for six days, here’s what I’ve learned’
If modesty is a matter of downplaying your achievements, Mirna Valerio is the definition. She’s one of ten women who took part in lululemon’s FURTHER Ultramarathon – a historic six-day event in which each athlete surpassed the furthest…
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Caitlin Clark and Angel Reese’s LSU-Iowa rematch nets a record audience for ESPN
Iowa and LSU attracted the second-largest audience for any basketball game on ESPN — college or pro — since 2012. ESPN says 12.3 million people watched the rematch of last year’s NCAA women’s tournament final, with a…
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Inaugural U.S. Olympic Marathon Trials 40-Year Reunion: Calling All 1984 Qualifiers!
/SPORTSWIRE WOMEN/ – On the weekend of May 16 – May 19 in Olympia, Washington, the locally-based 1984 Trials Legacy Committee is organizing a 40-year reunion for the inaugural U.S. Women’s Olympic Marathon Trials. held…
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With March Madness Here, Jordan Brand Signs LSU Women’s College Basketball Star Mikaylah Williams
March Madness is underway, and Jordan Brand has signed one of the tournament’s most promising stars to a name, image and likeness (NIL) deal. The namesake brand of NBA icon Michael Jordan announced Friday that it has added…
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Lululemon Posted Strong Q4 Results but Guides to Slower Q1 Growth
Lululemon Athletica, Inc. CEO Calvin McDonald said the company was pleased with the solid finish for its 2023 fiscal year and continues to deliver ahead of its Power of Three ×2 strategy. Net revenue increased…
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Caitlin Clark may already make the WNBA a lot more money before even going pro
The 2023 NCAA Championship game between Iowa and LSU was by far the most-watched game on record — garnering an average viewership of nearly 10 million — and this has parlayed into strong viewership numbers…
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World Happiness Report 2024
In this World Happiness Report, the focus is on the happiness of people at different stages of life. In the seven ages of man in Shakespeare’s As You Like It, the later stages of life…
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America’s Noisiest Race Announcer Fitz Koehler Takes Center Stage in Dancing with the Stars Fundraiser
[Gainesville, FL March 20th, 2024] /SPORTSWIRE WOMEN/ – Fitz Koehler, renowned for her vibrant presence and happy noise in the racing world, is set to dazzle audiences in a different arena as she participates in…
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March Madness: Women’s Final Four Tickets Near $800
The 2023-2024 women’s college basketball season has experienced a surge in viewership, with FOX reporting a 48% increase in TV ratings. This surge, along with increased ticket prices and advertisement spikes, confirms the predicted growth…
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PTO Confirms ‘Battle of Champions’ for Women’s Singapore T100
London, UK /SPORTSWIRE WOMEN/ – The Professional Triathletes Organisation (PTO) and World Triathlon have confirmed a powerful line up for the women’s Singapore T100 triathlon on 13 April, 2024, the second stop on the new…
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Angel City For Sale: NWSL’S Most Valuable Team Seeks New Owner
The NWSL’s most valuable franchise may soon have a new owner. The board of Angel City FC has hired Moelis & Company to explore a control sale of the franchise, according to multiple people familiar with…
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More women’s basketball coaches are making at least $1M annually, but some say not enough
According to USA TODAY Sports’ review of women’s college basketball head coaches compensation, 18 are making at least $1M annually, up from 11 in 2022. USA Today
Revolutionary Web App ‘Lodestar’ Sets New Standard for Sustainable Outdoor Recreation
McCALL, ID (Thursday, March 7, 2024) /SPORTSWIRE WOMEN/ – Lodestar will be celebrating International Women’s Day on Friday, March 8, 2024 by proudly unveiling its groundbreaking web app. The Lodestar app is a do-it-all outdoor…
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Women’s sport to see increased M&A activity as more investors ‘begin to take note’
The global women’s sports market will see more investment activity and attract an expanding group of investors this year, according to Deloitte’s 2024 Sports Investment Outlook report. Firm expects more investor classes, including institutional investors, private…
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Runner Takes on Bold Challenge: 2 Half Marathons, 2 Coasts, 2 Days and $20,000 for Autoimmune Disease Research
Washington D.C. and Portland, OR, March 2024 /ENDURANCE SPORTSWIRE/ – Gretchen Schoenstein will run two half marathons, on two coasts, in two days to raise $20,000 for autoimmune disease research at Benaroya Research Institute (BRI),…
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Las Vegas Aces announce multimillion-dollar partnership with Ally Bank
The Las Vegas Aces and Ally Bank announced Tuesday a multimillion-dollar, multi-year deal ahead of the 2024 WNBA season. Last year, Ally Bank committed to equally splitting its investments in men’s and women’s sports by 2027.…
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WNBA to use optical tracking to enhance player analysis
The WNBA will become the first women’s professional sports league in the U.S. to have league-wide optical tracking after entering a multi-year deal with Second Spectrum, a Genius Sports technology solution. With this deal, the…
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lululemon’s First-of-its-Kind Women’s Ultramarathon, FURTHER, Begins March 6 to Better Understand Human Performance and Challenge World Records
lululemon, as part of its FURTHER initiative aimed at showcasing just how far women can go with support and access to resources and product innovations typically reserved for men, unveiled new products developed with and…
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BMW Prizes & Forever Final Finishers: All-Women’s Triathlon is the Past and Future
After a meteoric rise and abrupt fall, women’s-only triathlons are making a comeback—we take a look back at its past and analyze why they’re the sport’s future. Triathlete
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INFINIT Nutrition Proudly Presents the 2024 Team INFINIT Elite Athlete Roster
Cincinnati, Ohio, March 5, 2024 /SPORTSWIRE WOMEN/ – INFINIT Nutrition, the pioneer in custom sports nutrition, is thrilled to introduce the professional and elite caliber athletes that make up the 2024 Team INFINIT Elite roster.…
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ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay
Austin, Texas (March 5, 2024) /SPORTSWIRE WOMEN/ – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with…
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Iowa’s Caitlin Clark breaks ‘Pistol’ Pete Maravich’s NCAA Division I scoring record
Two weeks after she broke the record for women, Caitlin Clark has become NCAA Division I basketball’s overall top scorer, period. The Iowa Hawkeyes star went into Sunday’s game against the Ohio State Buckeyes needing 18 points…
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Athleta Partners with Katie Ledecky, the World’s Most Decorated Female Swimmer, as Newest Member of its Power of She Collective
SAN FRANCISCO, March 1, 2024 – Today, on the first day of Women’s History Month, Athleta announces a historic five-year partnership with record-breaking athlete Katie Ledecky, the world’s most decorated swimmer. Ledecky joins Athleta in a wide-reaching partnership…
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Erin Ton Breaks Speed Records in Marathon Hike of Manitou Incline
The Manitou Incline is considered one of the most challenging hikes in Colorado, but Erin Ton completed it at record speed — thirteen times. Ton took on the “Inclinathon” challenge — going up and down the Incline’s 2,744…
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New Billie Jean King Award will honor excellence in women’s sports coverage. What to know
The Associated Press Sports Editors, the APSE Foundation and King announced the creation of the Billie Jean King Award for Excellence in Women’s Sports Coverage. The annual prize will be awarded as part of a contest…
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American Women Are Driving The Boom In Sub-Ultra Trail Running
The current group of elite U.S. women trail runners focusing on shorter-distance mountain races is the strongest it’s ever been. This year, they are looking to make an even bigger splash on the world stage.…
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Hettas, A New Women’s Running Shoe Brand is Investing in Women’s Running Research
Canadian brand Hettas is funding research on female running biomechanics in order to advance the sport–and help enhance its shoes, too. Hettas’ goal was to create a product that would allow more women to stay…
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Yes, Your Sports Bra Really Can Restrict Your Breathing
Studies have found that more supportive bras reduce oxygen consumption—a proxy for how much energy you’re burning at a given running pace—by 7 percent, perhaps by enabling subtle changes in your running stride. In Medicine & Science in…
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Asics Explores Link Between Women’s Exercise Levels and Mental Wellbeing in New Study
Asics has released the results of a new global study on the gender exercise gap, which aims to explore women’s exercise levels and their mental wellbeing. Commissioned by Asics and independently led by Dr. Dee Dlugonski, assistant professor…
RBC GranFondo Whistler and XFondo accepted into gender equity Same Game Challenge
[Vancouver/Whistler, BC Canada] /SPORTSWIRE WOMEN/ – The organizing team behind the cycling events RBC GranFondo Whistler and XFondo announced today that they have been successfully accepted into the Canadian Women and Sport Same Game Challenge.…
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Even as healthtech investments fell in 2023, funding to women’s health grew 5%
According to a report out from Deloitte on Tuesday, investments in women’s health startups grew 5% between 2022 and 2023, even as venture funding in the overall health tech market fell 27% in the same time period. $481 million was…
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Only bar in Minnesota dedicated to women’s sports opens Friday
Owner Jillian Hiscock’s new endeavor is the first bar dedicated to women’s sports in the state, modeled after The Sports Bra that opened a couple years ago in Portland, Oregon. A Bar of Their Own…
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How Ally made the biggest men’s sports event of the year about women
Ahead of this year’s Super Bowl, a group of more than 100 CMOs, media execs, and leaders from sports teams and leagues like the NWSL, MLS, and Nascar met to discuss something other than the…
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Could Smart Earrings Shake Up the Wearables Space? Researchers Think So
Researchers from the University of Washington have introduced the thermal earring, a piece of smart tech they say could redefine how we monitor our health. The device continuously monitors earlobe temperature to provide more insights…
Oboz Footwear and the 52 Hike Challenge launch Over 50 Outside into Year 3
Bozeman, Mont. (February 26, 2024) /OUTDOOR SPORTSWIRE/ – Over 50 Outside, a program created in 2021 to inspire women over the age of 50 to take to the trails and build upon their health, fitness, confidence,…
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Demystifying Women’s Barriers to the Outdoors: Where We Stand, How We Can Do Better
In a report on global trends for athletes in 2023, Strava found that globally, women “were 9% more likely than men to cite a lack of safe places to exercise.” But in the U.S.? That statistic…
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UCI hands out suspensions after Cynisca Cycling found guilty of participating ‘in a fraud’
The UCI has suspended members of Cynisca Cycling after the team disguised a mechanic as a rider in an effort to gain entry to last year’s Argenta Classic. American team Cynisca were missing one of their…
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2024 Big Ten Women’s Basketball Tournament Sold Out For First Time in History
For the first time in conference history, the Big Ten Women’s Basketball Tournament is sold out. The league made the announcement on Friday. This year’s event is scheduled for Wednesday, March 6 through Sunday, March…
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Biden-Harris Administration’s ARPA-H commits $100 million to accelerate women’s health research
As the first major deliverable of the White House Initiative on Women’s Health Research, the Advanced Research Projects Agency for Health (ARPA-H), an agency within the U.S. Department of Health and Human Services (HHS), announced…
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Uniting Female SAR Communities: Meet the ‘Women in Rescue’
Rescuers who are women have been called “pretty mules” by patients who they’re carrying out of the backcountry; they’ve even been called “wimps” and “b*tches” for being perceived as too cautious or too assertive. This…
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ESPN and Athletes Unlimited Sign Multi-Year Rights Agreement
ESPN will air AU Pro Basketball for the first time; Deal now includes all four athletes unlimited sports Over 70% of games will be distributed on linear TV, with remaining games featured on ESPN+ Reflecting…
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Women Prove to Be a Powerful Force in Super Bowl’s Record Viewership
Women were a dominant story in final Super Bowl LVIII viewership figures. Data from measurement agency Nielsen showed the final audience for Super Bowl LVIII reached an average of 123.7 million, up slightly from fast national estimates of…
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Research: Tai chi may be better at reducing blood pressure than aerobic exercise
A new study finds that tai chi is better than conventional aerobic exercise at lowering blood pressure in middle-aged people with prehypertension. Tai chi is a traditional form of Chinese martial arts, and it’s known…
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Pixel is now the Official Mobile Phone of the National Women’s Soccer League
Google Pixel is teaming up with the National Women’s Soccer League (NWSL), one of the fastest-growing leagues in professional sports, as its Official Mobile Phone. Pixel puts the best of Google’s AI, services and features…
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Athleta Reimagines Performance Product with the Debut of Revolutionary Train Collection
SAN FRANCISCO, Feb. 13, 2024 /PRNewswire/ — Today, Athleta, a Gap Inc. brand (NYSE: GPS), ushered in a new era of unparalleled performance technology with the debut of its new Train Collection. A brand rooted in performance and…
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Bay FC Announces Founding Partner Sponsorship with PNC Bank
SAN FRANCISCO, (Feb. 7, 2024) – Bay FC, the new women’s professional soccer franchise representing the Bay Area in the National Women’s Soccer League (NWSL), today announced a multi-year partnership with PNC, one of the largest…
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Women’s sport viewership grew to record levels in 2023
A total of 46.7 million people viewed 1+ minute of women’s sports on linear TV, a record tally that is almost 1 million more than the previous high, set in 2019. Streaming service viewership also…
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WNBA and the WNBA Changemakers Collective Team Up with Digital Community Platform VOICEINSPORT to Keep Girls in the Game
NEW YORK, February 7, 2024 – On National Girls and Women in Sports Day, the Women’s National Basketball Association (WNBA) and VOICEINSPORT (VIS) have announced a new community partnership in collaboration with the WNBA Changemaker…
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Women Shut Out from Highest-Paid Athletes Despite Investment Boom
Sportico’s annual feature on the world’s highest-paid athletes published Wednesday and featured zero women in the top 100. None. Nada. Zilch. An expanded look at the 200 top earners would have produced the same result. Female athletes…
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How Women Respond to Strength Training, According to Science
There isn’t a ton of data on resistance training for women, so researchers pooled it to look for patterns. Outside
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How Fitbit Wants AI to Help You Reach Your Fitness Goals
Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there’s big potential…
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Train Fitness: Powering Your Workout With AI
Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train Fitness…
Tifosi Optics Welcomes Stephanie Pi to Brand Ambassador Program
Watkinsville, GA (February 6, 2024) /SPORTSWIRE WOMEN/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, has announced a partnership with marathoner, certified run coach, physical therapist, and content creator, Stephanie Pi. As a…
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Pinarello enter Women’s WorldTour for first time with Roland Cycling
The legendary Italian bike manufacturer Pinarello has made its first entry into the Women’s WorldTour, with the Treviso-based brand announced as the official bike partner of Swiss WorldTeam Roland Cycling. The Italian bike manufacturer will supply bikes to Swiss…
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Push to invest in women’s sports facilities is led by female investors
The Kansas City Current’s $117 million stadium will become the first specifically built for a women’s pro team when it opens this spring. Its importance to the NWSL, to women’s sports generally, is immense. It…
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US women’s professional volleyball void is filled, and possibly overflowing, with 3 upstart leagues
More than 90,000 fans showed up for an outdoor volleyball match in Nebraska’s football stadium last summer, and the NCAA semifinal and championship matches set attendance and television viewership records. Opening night was everything PVF…
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Target Goes All-In on Wellness
Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech News
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Smith eyes new partnership with Human Powered Health Cycling
Smith has confirmed its partnership with Human Powered Health (HPH) Cycling – a UCI Women’s World Tour team – becoming the official performance eyewear and helmet provider for the 2024-25 seasons. For use in training and competition, Smith…
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Milk Hosting EVERY WOMAN’S MARATHON – The Only U.S. Marathon Designed for Women, by Women
SAVANNAH, Ga., Jan. 23, 2024 — Acknowledging the historically intimidating and male-centric nature of marathons, Milk, the original performance beverage, proudly announces Every Woman’s Marathon, the only U.S. marathon designed by and for women. Scheduled for November 16, 2024, in Savannah,…
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MyFitnessPal Appoints New CEO, Collabs With Kate Hudson
MyFitnessPal has named Mike Fisher as its new CEO, a move that comes after the global nutrition and food tracking app recently announced a new partnership with Kate Hudson. Fisher, who has previously served at…
Free Fly Welcomes Nicole Gormley to the Surf Ambassador Team
Charleston, SC (January 22, 2024) /SPORTSWIRE WOMEN/ – Free Fly, the innovative outdoor apparel brand committed to blending performance and comfort, is thrilled to announce the newest addition to its Surf Ambassador Team, Nicole Gormley.…
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Andre De Grasse invests in new Canadian women’s soccer league
Six-time Olympic sprint medallist Andre De Grasse is investing in the future of women’s sports in Canada. The 29-year-old has reportedly bought a stake in team AFC Toronto City, one of eight teams in the new Canadian…
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Australia’s Donna Urquhart runs record-breaking 1300km ultramarathon in Antarctica
Endurance runner and pain scientist Donna Urquhart has broken the world record for the longest run in a polar region after completing a 1300 km ultramarathon across Antarctica. Urquhart said she set out to claim…
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Designing shoes for women’s feet with Wes and Allyson Felix of Saysh (2023)
On How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the iconic…
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BC Brands Acquires Bandier, Carbon38 in Women’s Activewear Play
A consortium of investors has acquired Bandier and Carbon38 in a move meant to reinvigorate the activewear space. Formerly plagued with supply chain challenges, Bandier had been actively seeking a buyer as recently as last month for…
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Women’s sport set to push US sponsorship revenue above ‘US$8bn’ in 2024
Last year, SponsorUnited found that the collective sponsorship revenue for US major professional sports outfits totaled US$6.7 billion. With leagues expanding overall inventory and offering entirely new categories, such as AR signage, there are plenty of…
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Run Proud, Run Strong: Women’s Participation Highlighted at the Double Bridge 15K in Pensacola.
Pensacola, Fla. /SPORTSWIRE WOMEN/ – Recognizing the strength, resilience and spirit of women in the running community, the 2024 Publix Pensacola Double Bridge Run, presented by aDoor Real Estate, aims to create an empowering experience for…
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Lululemon founder’s remarks have some DEI experts calling for boycotts to combat ‘regressive values’
A black woman seeking yoga gear, learned that the company’s founder, Chip Wilson, had publicly bashed the notion of the brand embracing diversity. Wilson founded Lululemon in 1998 and stepped down as CEO in 2013, but…
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2023 Garmin Fitness Report
Many people use the new year as an opportunity to set new goals but before getting too focused on how to change habits, take the time to appreciate how far you’ve come. New data shows…
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Former cycling world champion charged with killing wife after ‘running her over’
Former world cycling champion Rohan Dennis, 33, has been released on bail until he appears in court on 13 March 2024 after Melissa Hoskins died from injuries sustained near their Adelaide home in Australia. The…
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Betty Designs to Launch New Sportswear Line and Site Redesign In 2024
PARK CITY, UTAH/SPORTSWIRE WOMEN/ – Over a decade after taking triathlon fashion from boring to badass, Betty Designs aims to shake the sphere once more with BDlab Sportswear —a meticulously crafted line of fashion-forward apparel…
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Who made the most triathlon prize money in 2023?
Long-distance racers dominated the prize money lists in 2023, according to the detailed analysis by Trirating.com’s Thorsten Radde. While two of the top-five money earners from the year did compete in short-course races, the lion’s…
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ACSM Trends 2024; Top Fitness Trends
ACSM’s Health & Fitness Journal® recently released its worldwide survey, polling thousands of industry professionals on 45 possible trends. The No. 1 fitness trend heading into 2024 is the use of wearable technology such as…
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Pro Triathlete Ruth Astle Reveals 2023 Finances
After a big 2022, Ruth Astle candidly shares what a not-so-successful season looks like, financially, for a pro triathlete. Triathlete
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The Best Women’s Running Books of 2023
It’s also been a big year for books about women running—from compelling and vulnerable memoirs by legends of the field to insightful explorations of the sport’s intersection with cultural and social issues. Women’s Running put…
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Pro Volleyball Federation nets CBS Sports as first ever broadcast partner
The Pro Volleyball Federation (PVF) has announced CBS as its first official television partner in a multi year deal that will see matches broadcast on the CBS Sports Network. The broadcast deal continues CBS’s commitment to women’s sport…
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he World’s Highest-Paid Female Athletes 2023
The list of the world’s highest-paid female athletes has a new No. 1: 22-year-old Polish tennis star Iga Świątek, who made an estimated $23.9 million in 2023 (before taxes and agents’ fees). Since Forbes introduced the…
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Formula 1 embraces gender equality with female drivers in F1 Academy
The pinnacle of motorsport, F1, has long been considered a male-dominated sport. However, in recent years, there has been a growing movement to increase female participation. The F1 Academy was created with the idea of…
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Three women’s sports stories that helped shape 2023
2023 saw many records shattered in women’s sports, including a women’s NCAA volleyball game with over 25,000 more fans than attended the 2023 Super Bowl between the Kansas City Chiefs and Philadelphia Eagles. Between Coco Gauff’s record-breaking…
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LLama – a new App by CWRB
[Australia, Brisbane, 9 December 2023] /SPORTSWIRE WOMEN/ – This World Llama Day, Chicks Who Ride Bikes (CWRB) – Australia’s largest women’s cycling community – announced today that they have launched a new and improved mobile…
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Highest-Paid Female Athletes 2023: Coco Scores Top Slot at $23M
Tennis players continue to dominate the top of the pay charts, holding nine of the 15 slots among the highest-paid female athletes, followed by soccer and skiing with two each, and single athletes from golf…
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Strava’s new feature will only benefit one type of runner – predatory men
From this week, Strava users will be able to privately message other users within the app. Strava says the feature is intended to be used as a way to motivate your friends on the platform and coordinate group…
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20 Most Fit Countries in the World
According to the WHO, the worldwide prevalence of obesity and overweight tripled between 1975 and 2016. While some countries proved to be fit, with a significant portion of their population exhibiting normal weight, a substantial portion…
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Nike and Alberto Salazar settle $20 million lawsuit with Mary Cain over alleged abuse
Nike, disgraced coach Alberto Salazar and distance runner Mary Cain reached a settlement in the $20 million lawsuit filed by Cain, as reported by The Oregonian. The lawsuit accused Salazar of emotional and physical abuse towards Cain and highlighted Nike’s alleged…
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The Rise of Female Leaders in Fitness & Wellness
During a panel discussion entitled “Women in Charge: Leading beyond Boundaries in Fitness & Wellness,” part of Athletech News’ DISRUPT 2023 video series, a group of highly successful female fitness executives reflected on their journeys to…
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New research shows extreme exercise could weaken your defenses
Recent studies suggest intense physical activity may compromise your immune system. The study emphasizes that while moderate exercise is generally associated with immune system benefits, pushing the body to extremes may have the opposite effect. The…
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Americans Are Spending More on Supplements, Especially Performance & Recovery
Health and wellness are a significant priority for Americans, and consumers are seeking an expanding number of vitamin and supplement options that range from prevention to recovery. According to NIQ, a data intelligence service provider, vitamins…
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Strava Data Confirms Women Are Smarter Racers
After years of stagnation post-pandemic, more women are racing marathons in 2023, with an 18 percent increase from 2022. Not only are more women racing, but they are making incredible strides. Strava said women were…
Women’s-Specific Avalanche Education Scholarships Return For 2023-2024 Winter Season
Seattle, Washington (November 20, 2023)/SPORTSWIRE WOMEN/ – Backcountry Access and the American Avalanche Association are pleased to announce that they are once again coming together to present a scholarship program for female-identifying avalanche professionals. The $1,500 per-candidate scholarships will provide…
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Lindsay Arnold’s The Movement Club Embraces Postpartum Fitness
The Movement Club, a fitness platform and app founded by “Dancing With The Stars” pro and certified trainer Lindsay Arnold, continues to make waves in the world of fitness and wellbeing with the launch of…
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Major Pay Increases Hitting International Women’s Soccer
As women’s sports continues its momentum in 2023, international soccer players are seeing significant boosts in salaries and prize money. In the U.K., this season’s Women’s FA Cup purse total will double to $7.34 million.…
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Athleta Hits the Road for Experiential Fitness Tour Across the U.S.
Gap Inc.’s Athleta is kicking off a new experiential fitness series next week in New York City that will then travel to cities across North America into 2024, including Los Angeles, Miami, Boston and San Francisco. Move…
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NCAA National Titles up for Grabs this Saturday in Tempe at 2023 Women’s Collegiate Triathlon National Championships
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – The 2023 Women’s Collegiate Triathlon National Championships are set to take place this Saturday, Nov. 11 as Tempe, Arizona, hosts the country’s top women’s varsity collegiate triathletes all vying for…
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CorePower Yoga, Venus Williams’ EleVen Partner on Activewear Collection
CorePower Yoga, the nation’s largest yoga studio brand, has unveiled a collaboration with EleVen by Venus Williams. The collection launched today and brings to life a custom collection of yoga-ready activewear. The line of yoga-ready…
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These are 28 of the most influential women executives in sports media, driving deals with the NFL and NBA, expanding coverage of women’s sports, and more
These women are the most elite and influential executives in sports media. Amazon’s Marie Donoghue and ESPN’s Rosalyn Durant are striking media rights deals and Haley Rosen helps grow women’s sports. Business Insider
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Rumble Boxing Is a Hit With Female Franchisees
Boxing has quickly become a favorite fitness activity of women across the U.S., especially among those in the Millennial age range. More and more, women are making the once-male-dominated sport their go-to workout routine, shattering…
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Females less likely to heal from ACL injuries than males
Injuries of the anterior cruciate ligament (ACL), located in the knee, are typically thought to be caused by acute traumatic events, such as sudden twists. Led by Penn State researchers, new work analyzing an animal…
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Krimson Klover Releases Winter and Outerwear 2023 Apparel Collection
Boulder, Colo. (Oct. 18, 2023)/SPORTSWIRE WOMEN/ – As the snow begins to fly, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, introduces its winter 2023 apparel collection. With cozy layers that are both…
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espnW and U.S. Department of State Launch Eleventh Year of Global Sports Mentoring Program
On Monday, Assistant Secretary of State for Educational and Cultural Affairs Lee Satterfield kicked off the 2023 U.S. Department of State-espnW Global Sports Mentoring Program, a public-private partnership between the Department and espnW that harnesses…
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Peloton, The NBA and WNBA Announce New Multi-Year Partnership To Create Special Access And Experiences For Peloton Members And Fans
NEW YORK, Oct. 18, 2023 — Peloton (NASDAQ: PTON), the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) today announced a multi-year partnership, naming Peloton an official fitness partner of the NBA and WNBA. The collaboration…
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Researchers Say Run Clubs are “Therapy”
A new study suggests regular group running sessions are as effective as antidepressants in treating depression and anxiety. Over 16 weeks, researchers compared outcomes of patients taking SSRI drugs against patients practicing running-based therapy. Summarizing the findings,…
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Through Three Games, WNBA Finals Sets 20-Year Viewership High
The New York Liberty and WNBA Finals viewership both rebounded in Game 3. Sunday’s 87-73 win for New York over the Las Vegas Aces averaged 659,000 viewers — making it the most-watched Finals Game 3 in 18…
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The Women’s Sports Foundation’s Annual Salute to Women in Sports® Convenes Hundreds to Celebrate Milestone Year and Girls and Women in Sports
NEW YORK, Oct. 12, 2023 — As interest and investment in women’s sports continues to grow globally, hundreds of supporters gathered on Thursday night at the Women’s Sports Foundation’s (WSF) Annual Salute to Women in Sports. Recognized as…
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KPMG extends with Women’s PGA through ’28
KPMG has made another major investment in women’s golf, extending its deal to title sponsor the KPMG Women’s PGA Championship through 2028. KPMG has been the title sponsor of the women’s major since the 2015…
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KPMG extends with Women’s PGA through ’28
KPMG has made another major investment in women’s golf, extending its deal to title sponsor the KPMG Women’s PGA Championship through 2028. KPMG has been the title sponsor of the women’s major since the 2015…
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The Future of Food? Nestlé Explores AI-Powered Personalized Nutrition
Artificial Intelligence may be one of the biggest buzzwords of 2023, and for good reason: fitness and health companies are among the leading players harnessing the simulation of human superpowers. Among those major players are…
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Kaitlin Armstrong attempts escape ahead of Texas murder trial, sheriff’s office says
Kaitlin Armstrong, the woman accused of killing professional cyclist Moriah “Mo” Wilson in 2022, tried to escape the custody of corrections officers in Travis County, Texas, on Wednesday morning, sources have confirmed. Armstrong ran from officers…
National Women’s Soccer League Launches Performance Medicine Solution From Kitman Labs As Advanced EMR
New York, NY and Menlo Park, CA October 11, 2023/SPORTSWIRE WOMEN/ – The National Women’s Soccer League and Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organizations use…
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WNBA Finals Posts Best Game 1 Viewership Since 2000
Despite stiff competition from the NFL on Sunday, the WNBA Finals managed to get off to its best viewership start in 23 years. The Las Vegas Aces’ 99-82 victory over the New York Liberty in Game 1…
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Northern Colorado’s new women’s pro soccer team has its own unique name
The USL W professional women’s soccer team coming to Windsor in 2024 will officially be called the Northern Colorado Rain FC, Future Legends announced Saturday night during the Hailstorm’s final regular-season home match. The team will play…
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Study shows weight training better than cardio for fat loss
In exciting news for all those who may not enjoy cardio, new research looking into the impacts of strength training compared to cardio on fat loss has revealed that strength training may be the best option if…
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Historic Day Awaits for Female Triathletes As Kailua-Kona Welcomes First Standalone Women’s Vinfast IRONMAN World Championship Race
KAILUA-KONA, Hawai`i (October 9, 2023) /SPORTSWIRE WOMEN/ – For the first time in the event’s 40-plus year history, the spotlight will exclusively shine on female triathletes as Kailua-Kona, Hawai`i will welcome the first standalone Women’s…
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Shishapangma Avalanche : Two U.S. Women, Two Sherpas Dead/Missing
Tragic news from Shishapanga: Anna Gutu and her supporting guide Migmar Sherpa are confirmed dead, while Gina Marie Rzucidlo and Tenjen Lama are missing after the victims were caught in a series of avalanches while…
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NWSL Strikes 4-Year Media Deals With ESPN, Amazon, CBS and Scripps
The NWSL has reached agreements on its next round of media deals, divvying up league rights between ESPN, CBS, Amazon and Scripps. The deals run for four years, allowing the league to hit the market again directly after the 2027 World Cup.…
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Angel City FC leads Sportico’s NWSL team valuations at $180 million
NWSL team valuations continue to soar, according to new calculations from Sportico. Not a single team’s market value is below $40 million. Angel City FC is atop the table with a valuation of $180 million, double…
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The Women’s Surf Film Festival Is Coming to California for the 1st Time
The Women’s Surf Film Festival, which highlights stories about women and most often told by women with a strong devotion to the ocean. will finally make its California debut in October 11-13, 2023 in Venice and…
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Forces of Fitness: Meet 6 Women Changing The Industry For The Better
In theory, social media makes connecting to like-minded fitness enthusiasts simple. There are tons of opportunities to inspire, motivate, and delight—but also to exclude. That’s why following folks who share lived experiences can make a…
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Elite female endurance athletes are at increased risk of atrial fibrillation compared to the general population: a matched cohort study
Previous studies have found that endurance sport activity is associated with an increased risk of atrial fibrillation (AF) in men. However, it remains unclear whether endurance sports also influence the risk of AF in women.…
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Debunking 7 Common Recovery Myths for Runners
Whether you’re a seasoned runner or just beginning to lace up your shoes, it’s essential to separate fact from fiction when it comes to recovery. This article will debunk seven common recovery myths for runners,…
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League One Volleyball Raises $35 Million To Serve Growing Fanbase
Volleyball in America is having a moment, and League One Volleyball (LOVB) is hoping to maintain that momentum with its soon-to-debut new pro league. The Los Angeles-based venture, founded in 2020, recently raised $35 million in…
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Women’s Professional Athlete Field Announced for VinFast IRONMAN World Championship in Kailua-Kona, Hawai`I
– For the first time in the 40-plus year history of triathlon’s pinnacle event, professional and age group women will have their own edition of the VinFast IRONMAN World Championship triathlon in Kailua-Kona, Hawai`i on…
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Wild Rye Expands Lifestyle Collection With New Fleece Kit for Fall 2023
Sun Valley, ID (Sept. 26, 2023)/SPORTSWIRE / – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, announces the launch of its fall 2023 collection featuring an on-trend Hi-Pile Fleece Pullover…
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boobydoo announced as Official Sports Bra Supplier for Bristol Sport
26th September 2023 – Derby, UK/SPORTSWIRE WOMEN/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra…
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26-Year-Old Breaks Women’s Marathon World Record by Over 2 Minutes
Ethiopian runner Tigist Assefa over the weekend at the 2023 Berlin Marathon snapped an incredible 2 minutes and change off the previous women’s marathon record. The runner crossed the finish line at 2:11:53, stealing the top…
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New survey shows widening salary gap in women’s cycling
The Cyclists’ Alliance published the results of its annual rider survey with figures showing that almost 50 percent of respondents worked a second job to sustain their racing. Of the 140 that filled out the survey, 41 percent…
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Samsung and the University of Michigan team up on smartwatch technology for runners
ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month…
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Deloitte Study Explores Link Between Women’s Sports and Career Success
A new survey released from Deloitte found a wide majority of women who played sports said it is important to their career success. The “Impact of Sports on Women’s Professional Success” overall found that women…
Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team
Westport, CT (September 19, 2023) /SPORTSWIRE WOMEN/ – Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience…
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Why the organization behind ‘Got Milk’ is leaning into sports marketing
The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they…
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Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections
NEW YORK, Sept. 14, 2023 — Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of…
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Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections
NEW YORK, Sept. 14, 2023 — Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of…
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Coco Gauff’s US Open victory draws record 3.4M viewers, 1.1M more than Novak Djokovic’s win
Gauff’s first Grand Slam title at the US Open last weekend powered ESPN to record-breaking viewership numbers. On Saturday, 3.4 million people watched Gauff defeat current world No. 1 Aryna Sabalenka in three sets, a 92%…
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WNBA Enters Playoffs With Wave Of Continued Growth
The WNBA enters its 2023 playoffs on Wednesday with the momentum of another season that has dynamically boosted its own growth trajectory and that of women’s sports. Extending a trend over the past several years,…
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Exclusive: Xponential President Talks Acquisition Plans, Gary Vaynerchuk Partnership
Sarah Luna, president of Xponential, talks about what lies ahead for the company, including it new three-year operating targets that include opening 500 new studios and hitting $405 million in revenue. Luna also touched on…
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WNBA’s Sydney Colson & Theresa Plaisance To Star In Unscripted Series For Ryan Reynolds’ Maximum Effort
The duo are to star in The Syd + TP Show, which sees the World Champions and bench warming besties Sydney Colson and Theresa Plaisance determined to become the faces of the WNBA, despite the fact…
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Women’s gymnastics is changing in more ways than one
It’s clear that elite women’s gymnastics is changing in some big ways — in terms of race, age and collegiate competition — and moving the sport forward. The top six women at the meet were…
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Spain’s Kissing Scandal Comes for Soccer’s Sponsors
Luis Rubiales, the president of the Spanish football federation who forcibly kissed star forward Jenni Hermoso on the lips after the Women’s World Cup final, has a multiplying list of enemies. If world soccer’s governing…
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Nebraska volleyball stadium event draws 92,003 to set women’s world attendance record
The Cornhuskers laid claim to the world record for largest attendance at a women’s sporting event with 92,003 filling Memorial Stadium for their volleyball match against Omaha. APN
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Alo Yoga Launches Supplement Line, Continuing Wellness Push
Alo Yoga has mindfully moved into the supplement space, recently unveiling new gel-based ingestible wellness products and partnering with Sephora to launch its beauty and recovery line in stores in early September. Athletech
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Professional Women’s Hockey League unveils its Original 6, with teams based in Boston and New York
The newly founded Professional Women’s Hockey League unveiled its Original Six franchises on Tuesday, with franchises based in NHL markets — three in the United States and three in Canada — with track records of supporting the women’s…
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Michelle Obama adds her voice to those calling for pay equality in tennis
Michelle Obama used the occasion of attending the US Open showing her support for Coco Gauff alongside husband Barack Obama to add her voice to those advocating for equal pay in tennis. Tennis365
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Venus Williams Signed a $40 Million Deal Before She Turned 21, So Yeah, Her Net Worth Is Huge
During Venus’ time as a professional athlete, the tennis star has won a whopping seven Grand Slam titles and was even the World Number One on three different occasions. And all that talent equals major…
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Tennis Has Enjoyed 16 Years Of Equal Pay — But Only At The Grand Slams
The 2023 US Open will be the 50th edition to offer equal prize money, with a record purse of $65 million, and caps off the 17th season with pay equity at all four Grand Slams.…
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Spain’s women’s soccer team to boycott play until federation president resigns
Spain’s World Cup-winning women’s soccer team, La Roja, is refusing to play as long as the president of the Royal Spanish Football Federation (RFEF), Luis Rubiales, remains in his position. The statement comes after Rubiales…
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Shikha Tandon | How I transitioned from swimming in the Olympics to a career in sports tech
Shikha Tandon, a former Olympic swimmer who is now director of partnerships at exercise intelligence firm Svexa, outlines what steps the sports business needs to take to empower more athletes to have their say in…
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Nike U-turns, will sell goalkeeper jerseys after Earps outcry
Nike will make its women’s teams goalkeeper kits available for fans to buy, the sportswear giant said on Thursday following a petition supported by England’s Mary Earps. While fans were able to buy their national teams’ replica…
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New York City Marathon changes pregnancy deferral policy – but it requires athletes to pay to defer
New York Road Runners (NYRR) – organisers of the New York City Marathon – updated the organisation’s pregnancy and postpartum cancellation policy in an attempt to become a ‘more diverse, equitable, inclusive, and socially responsible organisation’. It means that…
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Fenway Sports Group, LPGA team up to boost revenue and enhance exposure for women’s golf
Fenway Sports Group is doubling down on both golf and women’s sports with Tuesday’s announcement of a sales partnership between its marketing arm, Fenway Sports Management, and the Ladies Professional Golf Association. The goal of the…
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How Women’s Outdoor Brand Hikerkind Uses Community to Build Awareness
Up-and-coming women’s outdoor brand Hikerkind wants its products to fit into the everyday lives of its customers, and what they want is not a simple answer. To help create a sense of community around the brand, Hikerkind…
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EF Education-TIBCO-SVB will fold at the end of the 2023 season
News broke on Friday morning that staff and riders from the EF Education-TIBCO-SVB team were said to be scrambling to find a home next year as the future was looking bleak, with management struggling to recoup the loss…
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FIFA Launches the Women’s Health, Wellbeing, and Performance Project: Empowering Women in Sports
FIFA, in collaboration with more than 20 leading experts from around the globe, announced the FIFA Women’s Health, Wellbeing, and Performance project. Two years in the making, the initiative will address crucial challenges in women’s health within…
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Tennis World Champion Iga Swiatek Joins Team Visa as Newest Global Brand Ambassador
Visa has signed tennis champion Iga Swiatek to its roster of Team Visa athletes from around the globe, preparing to compete at The Olympic & Paralympic Games Paris 2024. In 2020, at the impressive age…
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Women’s sports investment deserves the same consideration tech receives
Amid volatility in some of business’ most high-profile sectors, facing ongoing economic uncertainty, investing in women’s sports this year is the most stabilizing investment one can make to create that balance. You just have to…
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FIBA unveils innovative world-premiere ASB GlassFloor court in Madrid
An innovative ASB GlassFloor was unveiled with much anticipation and excitement at the Quarter-Finals of the FIBA U19 Women’s Basketball World Cup 2023. Introduced for the very first time at an official FIBA competition, the state-of-the-art court is…
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NWSL’s Red Stars bought by female ownership group led by Cubs co-owner Laura Ricketts
An ownership group led by Laura Ricketts, co-owner of the Chicago Cubs and a minority owner of the Chicago Sky, agreed to buy the NWSL’s Chicago Red Stars. Ricketts and the NWSL confirmed the sale in subsequent news…
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Caitlin Clark’s Iowa WCBB Sells out Season Tickets for 1st Time in Program History
The University of Iowa women’s basketball slate doesn’t start until Nov. 6, but season tickets for the 2023-24 campaign are already sold out at Carver-Hawkeye Arena. Iowa is coming off its first-ever national championship game…
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Let’s Talk About Menopause and Running
Women don’t stop training after age 40, so why aren’t we openly discussing how to adjust and adapt as our bodies go through seismic shifts? Women’s Running
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Denver investors making play for WNBA expansion team as league commissioner visits this week, source says
WNBA Commissioner Cathy Engelbert will visit Denver on Wednesday as the league assesses the city’s potential for an expansion team, possibly as early as 2025. The group, which includes Robert Cohen, chairman and chief executive…
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New Balance Inks Stanford’s Brink As First Women’s Hoops Ambassador
Stanford basketball star Cameron Brink has signed with New Balance, becoming the first women’s basketball player to join the shoe and apparel company. Brink, a senior who averaged 15.1 points per game last season, will…
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Valente Wins 2023 World Championship Scratch Race
GLASGOW /SPORTSWIRE WOMEN/ – During the evening session of the second day at the Sir Chris Hoy Velodrome, Jennifer Valente (San Diego; TWENTY24 Pro Cycling) tackled her first individual event, the Women’s Scratch Race. The 40-lap…
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5 Takeaways from the Tour de France Femmes
The biggest stage race in women’s pro cycling wrapped up over the weekend. Here’s what you need to know. Outside
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ESPN Announces Pair of All-Female SportsCenter Shows Highlighting Women’s Sports
ESPN announced that it will air two all-female SportsCenter shows as part of an initiative to increase coverage of women’s sports. The pair of shows — scheduled for Thursday and August 11 — will be anchored…
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Frito-Lay Extends Sports Access for 50,000 Girls Nationwide
Frito-Lay North America (Frito-Lay), a North American Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023™, today announced it is expanding its “All-In with Frito-Lay” initiative through a $400,000 contribution to the…
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TaylorMade to release limited-edition Barbie-inspired pink bags for Evian Championship
TaylorMade to release limited-edition Barbie-inspired pink bags for Evian Championship. The bag won’t only reference the blockbuster Mattel smash Barbie, but it will also feature allusions to the event and the gorgeous locale, the French…
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Female soccer players earn 25 cents to the dollar of men at World Cup, new CNN analysis finds
Soccer players at the 2023 Women’s World Cup will on average earn just 25 cents for every dollar earned by men at their World Cup last year, a new CNN analysis found. The gender pay gap…
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Who Are The Highest-Earning Players At The 2023 FIFA Women’s World Cup? Where Do Alex Morgan And Megan Rapinoe Rank?
As the world’s eyes fixate on the spectacle of the 2023 FIFA Women’s World Cup, we’re turning our attention to an equally intriguing aspect of the game – the financial scorecard. Just who are the…
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Tour de France Femmes avec Zwift by the numbers
Tour de France Femmes avec Zwift takes place on July 23 to 30 with 8 stages covering 960.5km in total. There are 22 teams for total of 154 riders entered. Endurance Biz
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Cycle Syncing Is Trendy. Does It Actually Help Your Running?
There’s a new fad for runners who menstruate: synching your workouts with your menstrual cycle. The idea is that your changing body hormones make certain types of workouts better suited to different times of the…
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National Women’s Soccer League Announces San Diego Wave FC as Host of 2023 NWSL Championship
NEW YORK – The National Women’s Soccer League today announced San Diego Wave FC as the host of the 2023 NWSL Championship, presented by Bud Light. Returning to the west coast for the first time…
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Visa and U.S. Soccer Announce Multi-Year Partnership Extension Ahead of FIFA Women’s World Cup 2023™
Visa and the U.S. Soccer Federation (USSF) announced a renewed partnership agreement to remain the exclusive payment services partner of the U.S. Women’s and Men’s National Soccer Teams, while providing unique benefits to cardholders through…
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UCI bans trans women from entering women’s categories
The UCI on Friday announced that it will ban transgender women from competing in the women’s category of international competitions starting Monday, July 17. This ban includes the upcoming “super” World Championships in Glasgow in…
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‘Disappointed’ Lionesses pause dispute with FA over World Cup bonuses
With no sign of a breakthrough, the England squad has paused discussions with the FA hold to focus on the World Cup, ahead of their opening game against Haiti on Saturday. Players are unhappy that some rival…
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Women’s World Cup Puts Prize Money Disparity In Spotlight
Australia’s national women’s soccer team has called out FIFA for offering far less prize money at the Women’s World Cup than it does the men’s event — just days before the 2023 edition begins in…
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EXEC: Nike Hit by Lawsuit Over Pocket Bras
Nike is facing a lawsuit in Boston Federal Court by an inventor who claims the sportswear giant stole her technology for a line of sports bras with pockets. In court papers, SherryWear, LLC said its founder,…
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Dwyane Wade Invests In WNBA’S Chicago Sky
NBA legend and Chicago native Dwyane Wade has joined the ownership group of the WNBA’s Chicago Sky, buying in at the same $85 million valuation at which the franchise welcomed a group of new minority investors last month.…
Taylor Kornieck Scores Premium Beverage Electrolit as Official Hydration Partner
Cerritos, Calif. (Jul 13, 2023) /SPORSTWIRE WOMEN/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces it is the official hydration partner of professional soccer player, Taylor Kornieck.…
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Revolutionizing Women’s Sports with AI
AI has the potential to revolutionize the landscape of women’s sports and empower female athletes on and off the field. Here’s are 4 good examples of how it’s doing that already. Medium.com
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Liv Cycling Hosts Watch Parties Across the Globe for the Tour de France Femmes avec Zwift
NEWBURY PARK, CA — JULY 11, 2023 /SPORTSWIRE WOMEN/ – Liv Cycling, official partner of the Tour de France Femmes avec Zwift and sponsor of the white jersey for the ‘Best Young Rider Classification’ , today…
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National Women’s Soccer League and Therabody Team Up to Change the Game on and off the Field
NEW YORK, July 10, 2023 — In an alliance designed to support athletes on and off the field, the National Women’s Soccer League and wellness technology leader Therabody today announced their official partnership. Together, the NWSL and…
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WNBA’s Breanna Stewart and Napheesa Collier launching offseason basketball league
The New York Liberty’s Breanna Stewart and Napheesa Collier of the Minnesota Lynx are launching a new women’s basketball league to give Women’s National Basketball Association (WNBA) players the chance to play domestically in the offseason rather than…
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Meet the woman who helped bring four U.S. Women’s Opens to Pebble Beach
The fact that three additional U.S. Women’s Opens (2035, 2040, 2048) are now on the calendar is due in part to Pebble Beach Company co-chair Heidi Ueberroth. A power player in sports business for decades,…
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Women’s professional hockey finally has a unified league. Now what?
The Professional Women’s Hockey Players’ Association (PWHPA) ratified a collective bargaining agreement (CBA) with the Walter group to begin a new unnamed pro league in January 2024. There will reportedly be six teams evenly divided between…
Kids Adventure Games™ is set to launch across in Canada 2023
TORONTO, ON /SPORTSWIRE WOMEN/ – Kids Adventure Games, the wildly popular outdoor obstacle course race series for kids ages 6-16+, is thrilled to announce its expansion into Canada with the first event set for Fredericton,…
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Study: LPGA sponsors gain up to 400% return on their investment
Brands that sponsor the Ladies Professional Golf Association (LPGA) are found to have gained up to a 400 per cent return on their investment, according to a report from SponsorUnited. The LPGA Marketing Partnerships Report for…
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National Cycling League Announces New CEO
/SPORTSWIRE WOMEN/ – The National Cycling League (NCL) has brought on experienced sports veteran Andrea Pagnanelli as Chief Executive Officer. “Andrea has been tremendous in building our vision for 2023 and has learned the business…
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Is Physical Activity Good for Bone Density? A New Study Reveals the Answer
Osteoporosis impacts almost 20% of women and 5% of men ages 50 and up, according to the Centers for Disease Control and Prevention, making it a concern for many. Now, a new study suggests that working…
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What you should know about muscle memory to help you stay fit
Understanding how both kinds of muscle memory work can help you get off to a strong start if you’re establishing a new fitness routine or rebooting one after a break. cnn Health
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Pippa Mann Wants More Women in Motorsports—And She’s Making It Happen with Shift Up Now
The British racing driver is leading an organization that is working to provide support and funding for women in F1 feeder series, IndyCar, endurance racing and more. SI
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How 100 Women of All Ages Combined to Set an Amazing Running World Record
Sponsored by Nike and co-hosted by several local running clubs—San Francisco Road Runners, Dolphin South End Runners, Impala Racing Team, Pamakid Runners and Olympic Club Foundation—the event raised more than $5,000 for Girls on the…
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Allyson Felix speaks out for change after death of former teammate
US Olympic legend Allyson Felix has spoken out, emphasizing the need for better maternity care for black women in America to ensure that the death of her former teammate Tori Bowie is not in vain. Bowie tragically died at the…
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This Woman Was 200m from Everest’s Summit and (Wisely) Decided to Turn Around
Kirstie Enis can look forward to one of the most gratifying summit experiences Mt. Everest has ever seen when her day comes. The United States Marines veteran, an above-the-knee amputee, has now come within striking…
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Some college female athletes are delaying their pro careers. Thank NIL
The promising state of NIL in college women’s basketball has some athletes going as far as delaying their pro careers. That’s because in college, some athletes have the potential to earn more than they’d earn…
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Sweaty Betty has a new global brand president
Wolverine World Wide Inc. has appointed Melissa Mullen as global brand president of Sweaty Betty, a women’s activewear brand it acquired in August 2021. Mullen previously worked at Nike for more than eight years in…
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Nike’s New Well Collective to Shift Focus From Sports to Holistic Health
In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective. Debuting today, the initiative looks to expand on ideas of mind, body and life, serving…
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Tori Bowie, an elite Olympic athlete, died of complications from childbirth
Once the fastest woman in the world, Tori Bowie was found dead last month at just 32 years old. The tragedy of her death is fully known: Bowie was eight months pregnant, and died due…
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Sponsors lining up for Rose Zhang, the LPGA’s newest star
A few days before winning her first LPGA event, Rose Zhang partnered with Michelle Wie as both signed a sponsorship deal with Delta Airlines. That same day, Adidas announced a multi-year endorsement with Zhang too. Before turning…
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EF Pro Cycling Is Doubling Down, Announcing Their Own Women’s WorldTour Team
Despite all the recent strides in women’s cycling, last month was still a tough one for the pro women’s peloton. When Silicon Valley Bank declared bankruptcy, the ripples were felt even in the cycling world, where one…
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Women’s World Cup set to be biggest standalone women’s sports event ever
Next month’s FIFA Women’s World Cup is set to become the most attended standalone women’s sports event in history, with organisers confirming more than one million tickets have now been sold. FIFA President, Gianni Infantino,…
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The Toughest 100 Mile Race
Three women face the course, the elements, and each other in The World’s Toughest Mudder. Who will come out on top and can any of them reach the goal of 100 miles? Outside
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Chicago Sky valued at US$85m after investors acquire 10% stake
The WNBA’s Chicago Sky have been valued at US$85 million after a ten percent stake in the team was sold to a group of eight investors. High-profile female investors include Laura Ricketts, co-owner of Major League Baseball’s Chicago Cubs, as…
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The Nike Phantom Luna Football Boot Is Made by Women Athletes, for Women Athletes
Nike just dropped a football boot created by women, for women. Dubbed Nike’s most thoughtful women’s lead football boot, the Phantom Luna was crafted with input from female footballers to increase include traction, feel and fit that…
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Virginia’s Blue Ridge TWENTY24 Second in Individual GC at UCI Joe Martin Stage Race
ROANOKE, Virginia — May 29, 2023 /SPORTSWIRE WOMEN/ – Virginia’s Blue Ridge TWENTY24 pro cycling team traveled to Fayetteville, AR for the four-day Joe Martin Stage Race May 18-21. The team earned podiums in every…
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San Diego is home to a new women’s professional volleyball team
The Pro-Volleyball Federation will be America’s premiere women’s professional volleyball league, and will start play in 2024. The inaugural season will begin with 8 teams, including a franchise in San Diego. 10 News
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Lululemon to sponsor ‘ultramarathon’ for women
Lululemon is launching an initiative that will put a spotlight on female athletes. Called Further, the initiative is designed to demonstrate how far women can go when they are supported with resources and product innovations…
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Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’
Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including three…
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Will ‘Superfood Powders’ Actually Make You Healthier?
You’ve probably noticed ads for these “superfood powders” scattered across social media or on your favorite podcast. Athletic Greens, Daily Greens, Supergreens — mix just one scoop of these multivitamin powders into a glass of…
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Parkour, skydiving, wing foiling — women over 50 are finding freedom in adventure sports
There’s a big cohort of women in their 50s who want to challenge themselves. These women have potentially got older children who are self-dependent. They may have retired, have more time, money and the desire…
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Just one run changes how your brain reacts to food, new study shows
Going out for just one run can curb your appetite while also heightening your response to food cues in parts of your brain, according to a new study published in the journal Human Brain Mapping. Running…
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Under Armour Signs WNBA Ballers Diamond Miller, Laeticia Amihere and Marina Mabrey
Under Armour announced it has signed Minnesota Lynx guard Diamond Miller, the No. 2 pick in the 2023 WNBA Draft, and the No. 8 pick Laeticia Amihere of the Atlanta Dream. Also, Under Armour has…
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A growing number of sports bras, shirts and leggings brands found with high levels of toxic chemical, watchdog warns
After warning customers in October about BPA in athletic clothes, the Center for Environmental Health (CEH) said it sent legal notices to brands whose leggings, shorts, sports bras, and athletic shirts after testing showed the…
Orvis Appoints Carla Feely Chief Product Officer
MANCHESTER, Vt. (May 16, 2023) /SPORTSWIRE WOMEN/ – Orvis, the family-owned-and-operated outdoor lifestyle retailer and leader in fly-fishing and wingshooting gear, dog products and apparel, announces today that Carla Feely has been named chief product…
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Angel City’ documentary: The realest look yet at an NWSL team
One of the NWSL’s highest-profile clubs is getting the Hollywood treatment this week, as the new three-part HBO documentary “Angel City” airs for the first time. The film covers the Los Angeles club from its…
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Madrid Open apologizes for treatment of women’s tennis stars
The Madrid Open has apologized for a series of miscues in which the women’s stars received unequal treatment compared to the men’s players. The women’s doubles finalists — runners-up Coco Gauff and Jessica Pegula and…
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Why tall, leggy people run faster in the heat
If you are a marathon runner in search of a personal best, your body shape could be just as important as your training, analysis suggests. A study of 170 Ironman contestants found tall, leggy runners…
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How Motherhood Made Me a More Successful Pro Athlete
For Chelsey Magness, motherhood helped up her game as a professional endurance athlete — here’s how she balanced those lives and makes the best of both worlds. Gear Junkie
Take the Lead Opens Registration for 2023 Retreat
Seattle, Wash. (May 10, 2023)/SPORTSWIRE WOMEN/ – Take the Lead, a first-of-its-kind retreat for women and femme of color (WFOC) in the running industry, today opens registration for the 2023 retreat in Chicago, IL this…
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Race organisers forced to apologise after being blasted after giving female winners sexist prizes including kitchen appliances and low-fat food
Organisers of the 19th annual Carrera de la Mujer race in Madrid have come under fire for offering ‘sexist’ prizes to female runners. Winners of the race were presented with kitchen appliances and low-fat food products, sparking criticism from…
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Under Armour Hits $1.4B in Revenue, Turns Focus Toward Women’s Apparel
Under Armour’s fourth-quarter earnings beat Wall Street estimates — but its stock still fell 5.7. Revenue for the company’s fourth quarter was up 8% to $1.4 billion, driven by $862 million from North America. FOS
Rab, Lowe Alpine Name Annales Loomer US Marketing Manager
Louisville, Colo. (May 9, 2023) /SPORTSWIRE WOMEN/ – Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today it has named Annalee…
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Advice For Girls, An All-Women’s Ski Film, Launches Kickstarter
Salt Lake City, UT (April 5, 2023) /SPORTSWIRE WOMEN/ – “Advice for Girls” is a brand-new, feature-length ski film showcasing the collective experience of women in the ski industry. Throughout the film, athletes will share…
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Sponsors Announced for espnW Summit NYC, presented by Ally
ESPN announced the roster of sponsors for The espnW Summit NYC. The one-day event will once again gather leaders across sports, business, and entertainment for a curated program of keynotes, panels, and presentations focused on the…
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Processed Food Perfection
It’s important to define what constitutes a processed food before passing judgment on them. There’s a range of refinement on our supermarket shelves. Slowtwitch
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LSU gymnast Livvy Dunne signs NIL deal, joins 2023 SI Swimsuit edition
Livvy Dunne has a multi-year partnership as the face of Vuori Clothing. She is the most followed college athletes on social media. Now she’s signed an NIL deal with Sports Illustrated to join the company’s swimsuit edition this year. SI
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World Champion Torri Huske Signs With WME Sports for NIL Representation
2022 world champion and Tokyo Olympic medalist Torri Huske has signed with WME Sports for a NIL representation. Huske, a rising junior at Stanford University, will remain in college and compete in the NCAA as her deal…
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Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration
Québec City – April 26, 2023 /SPORTSWIRE WOMEN/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host…
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Women’s World Cup Could Be Worth $300M In Media Rights
The 2023 women’s World Cup is the most recent women’s sports property set to cash in big on its next media rights deal. The tournament could be worth more than $300 million, according to The Wall Street…
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Exercise May Help People Cut Back on Drugs and Alcohol, Study Suggests
A new research review suggests physical activity may also help people cut back on drug and alcohol use. Adding physical activity to traditional treatment for substance-use disorder seems to lead to better results, says review co-author…
Introducing Gnara Apparel: Women-Led Startup SheFly Apparel Changes Name For Growth & Inclusivity
GUNNISON, COLORADO /SPORTSWIRE WOMEN/ – All-female led outdoor apparel company SheFly announces company rebrand as Gnara. After gaining early traction from industry awards and grants, and earning viral popularity with consumers on social media, the…
Bradshaw Taylor Welcomes Emily McKissock as Director of US Sales for ARTILECT and Sherpa Adventure Gear
OAKHAM, United Kingdom /SPORTSWIRE WOMEN/ – Bradshaw Taylor, an outdoor, country and lifestyle company that brings dynamic brands to market across the UK, Europe, and USA, today announces that Emily McKissock has joined the company…
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The Audience for Women’s Sports Is Surging. Richer Media Deals Could Follow
The NCAA women’s basketball tournament, Women’s World Cup and others seek to turn rising ratings into much bigger broadcast fees. WSJ
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San Diego Wave FC Is Making Waves In The NWSL And In Women’s Sports
Team president Jill Ellis reflects on the franchise’s record-breaking inaugural campaign and how it intends to keep the ball rolling in 2023 and beyond. Forbes
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Women-First Cycling Brands, Wild Rye And Juliana Bicycles Join Forces to Launch Limited-Edition Apparel Collection
Sun Valley, ID (April 18, 2023) /SPORTSWIRE WOMEN/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, today announces a special collaboration with fellow women-first bike brand, Juliana Bicycles.…
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New Women’s FA Cup final attendance record to be set of over 65,000
A new Women’s FA Cup final attendance record will be set at Wembley next month when Manchester United take on Chelsea. The Women’s FA Cup final attendance record is set to be smashed when Manchester…
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NCAA March Madness generates $174m in sponsor media value for brands
Television broadcasts of the Final Four of ‘March Madness’, the NCAA men’s and women’s college basketball tournaments, generated $174 million in sponsor media value (SMV), according to a new report. Sportcal
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My Hips Don’t Lie: The Problem (And Some Solutions) With Women’s Wetsuits
The surf industry has made progress in bringing attention to this niche market of wetsuits, but women still have gripes over fit. Here’s what surfers, women, and brands are doing about it. Gear Junkie
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WNBA Expands Private Travel For 2023 After Player Pressure
Charter flights, long grounded by insufficient revenue to pay for them, will now be provided for all postseason games, starting with this year’s WNBA playoffs, as well as a select number of regular-season contests. Private travel during the…
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Why Caitlin Clark and Angel Reese are not in the 2023 WNBA Draft
The league’s eligibility rules are keeping two of the 2023 NCAA Tournament’s biggest stars on campus. The WNBA official rules require players to be 22 years old the year of the draft. The other option according…
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Eating too much ‘free sugar’ has 45 negative health effects, study finds
Are you a sweet tooth? In a large review of 73 meta-analyses – which included 8,601 studies – high consumption of added sugar was associated with significantly higher risks of 45 negative health outcomes, including diabetes, gout,…
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Sheryl Sandberg backs a $125 million investment to bring a women’s soccer club to the Bay Area
Sheryl Sandberg invests in a new National Women’s Soccer League team in the San Francisco Bay Area. Fortune (PAYWALL)
The Woman-Owned Brand Fierce Hazel Launch Their First Ever On-The-Bike Bags
Los Angeles, CA (April 3, 2023) /SPORTSWIRE WOMEN/ – Fierce Hazel, the woman-owned, sustainable cycling accessory company, just released its first line of on-the-bike bags. The True Grit Collection are the first-ever cycling bags constructed…
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Exercise May Help Counteract the Toll of Poor Sleep
In an ideal world, experts say, you would get both ample exercise and ample sleep. But a new study suggests that exercise could potentially help counteract the health consequences of not getting a proper amount of…
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A new $100 million fund from a founder of Angel City FC will invest in women’s sports
A new fund being launched is seeking to capitalize on the potential of women’s sports. Kara Nortman, a former managing partner at Upfront Ventures, and Jasmine Robinson, a former partner at VC firm Causeway and…
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Cannondale Welcomes Anita Naidu to Athlete Roster
Wilton, Conn. – March 23, 2023 /SPORTSWIRE WOMEN/ – Today, Cannondale is thrilled to welcome gravity athlete, acclaimed mountain bike coach and anti-racism consultant, Anita Naidu, to its athlete roster for 2023. A pioneer in diversifying…
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Why PepsiCo’s women’s soccer sponsorship is about more than signage
Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. Marketing Dive
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The Gritty-est Trail Running Group in Delaware
What started as a Facebook page for group runs and became dinners, workshops, and a community on the East Coast. In just over a year, GRIT has become a community of over 160 people, mostly…
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Is Your Hormonal Birth Control Affecting Your Athletic Performance?
Athletes of all levels have considered whether their choice of birth control might influence how they train, recover, and perform. But the answer is complicated. Here’s what you need to know. Outside+
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Calgary Marathon introduces pregnancy deferral, child care for 2023
Run Calgary has announced plans for new “family inclusivity amenities” that will be introduced at the 2023 Servus Calgary Marathon on May 28, including a pregnancy or postpartum deferral option, child care on race day…
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Giant’s chairperson tells industry to reach out to women
Bonnie Tu, chairperson of Giant Group, speaking at the annual Bicycle Leadership Conference, offered a personal look at her role in developing Giant’s LIV brand of bicycles and cycling apparel scaled for women. BRAIN
Take the Lead Announces Dates for 2023 Retreat
Seattle, Wash. (March 8, 2022) /SPORTSWIRE WOMEN/ – Take the Lead, a first-of-its-kind retreat, is returning in 2023 with the continued mission to provide women and femme of color (WFOC) who work in the running…
Marathon Goddess, Julie Weiss Reaches Milestone: Competitive Runner Raises One Million Dollars for Pancreatic Cancer Research
LOS ANGELES, Calif., March 8, 2023 /SPORTSWIRE WOMEN/ – Ten years ago, at the Los Angeles Marathon, Julie Weiss finished her journey of 52 marathons in 52 weeks, in a quest to raise one million…
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Why runners who menstruate should track their cycles
Runners who menstruate find it useful to track their periods, since fluctuations in the menstrual cycle can affect many aspects of training, such as recovery, training readiness, fuelling needs and mood. Apple recently published a study…
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Sports Innovation Lab and Ally Assemble Powerhouse Team, Launch ‘Women’s Sports Club’ to Directly Address Media Disparity
BOSTON, MARCH 07, 2023 – Sports Innovation Lab, the data-driven fan intelligence company behind women’s sports initiatives such as The Fan Project, and Ally Financial Inc., a purpose-driven financial services company known for its commitment to driving…
Wild Rye Launches Versatile Technical and Lifestyle Collections for Spring 2023
Sun Valley, ID (Feb. 28, 2023) /SPORTSWIRE WOMEN/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, announces the launch of its spring 2023 collection featuring 15 new styles…
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NCAA Issues First NIL Ruling, With Cavinder Twins at the Center of It
The NCAA issued its first ruling in a name, image and likeness infractions case Friday, wading into what until now had been uncharted waters in terms of rules enforcement. A case involving Miami women’s basketball…
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Independent Running Apparel Brands Janji and Oiselle Announce Merger
February 22, 2023 /SPORTSWIRE WOMEN/ – Janji, a Boston-based running apparel brand on a mission to expand access to safe drinking water worldwide, and Oiselle, a Seattle-based by and for women athletic apparel company, announced…
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Houston Dash signs multi-year partnership agreement with Magellan Corporation
The agreement establishes Magellan Corporation as an official partner of the Houston Dash for the next three years. The Magellan Corporation’s logo will be featured on the right sleeve of both the home and away…
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Sabrina Ionescu’s WNBA rookie card sells for record price
Sabrina Ionescu continues to fly high, even in the WNBA offseason. A special edition of the New York Liberty guard’s rookie card sold for a record price Sunday night. The 2020 Panini Prizm WNBA Black…
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Ally inks sponsorships with Disney/ESPN, ACC
Ally Financial has finalized a one-year, multimillion-dollar sponsorship deal with ESPN and Disney that funnels 90% of its overall investment into women’s sports, as well as a separate 3 1/2-year agreement to become the first title sponsor of…
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Serena, Venus Williams to Produce Film on 1971 Women’s World Cup
Serena and Venus Williams are set to serve as executive producers on the documentary COPA 71, which will feature the story of the 1971 women’s soccer World Cup. The Williams sisters will work with Will Smith…
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As Popularity Soars, WNBA Makes Bet With Broadcast Deal for Another League
The WNBA is using its own platform to elevate the women’s professional basketball league run by Athletes Unlimited. On Tuesday, the two entities announced that 25 of 30 Athletes Unlimited games will be broadcast on WNBA League…
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The Agony of Afghanistan’s Ironwoman
You can draw a straight line from the hellish endurance race Zeinab Rezaie ran at the airport on the day Kabul fell—no security, just mayhem; pushing through barbed wire—to the moment she became the first…
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Canada threaten to sue players for ‘millions’ as Women’s team accused of ‘unlawful’ strike
Canada Soccer has threatened legal action against the women’s side in order to ensure the SheBelieves Cup opener against the USWNT happens. Players decided to go on strike after Canada Soccer’s budget cuts to the…
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Best Women’s Field in European Triathlon History at Roth
ROTH /SPORTSWIRE WOMEN/ – There has never been such a top field at a long distance race outside Hawaii. With Anne Haug, Daniela Ryf and the reigning Kona winner Chelsea Sodaro, three world champions and…
WRCC Achieves Non-Profit Status, Launches Membership
CONROE, TEXAS – FEBRUARY 9, 2023 /SPORTSWIRE WOMEN/ – The Women’s Running Coaches Collective (WRCC), a non-profit dedicated to promoting the opportunities and culture of track, field, and distance running for female coaches and athletes,…
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Seattle Storm WNBA’s Most Valuable Team After Investment
The Seattle Storm now has the highest valuation of any team in the WNBA after selling minority stakes to 15 investors, valuing the club at $151 million, according to The Wall Street Journal — 15 times more…
Join the Revolution with Leia Affiliate Program: Unleash Your Potential and Improve Your Income
Shreveport, LA \ 6-Feb-2023 \ Leia /SPORTSWIRE WOMEN/- Leia is proud to announce its new Affiliate Program, designed for individuals who are looking to supplement their income while making a positive impact on the world.…
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CAA to represent women’s hockey players, signing eight
CAA is now representing women’s hockey players, hoping to minimize the gender gap and help grow the sport. The Creative Artists Agency has signed eight women’s hockey players, including two-time Canadian Olympic medalist Blayre Turnbull…
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The RunnerBox and Another Mother Runner Release Limited Edition Valentine’s Day Box That Will Make Any Runner’s Heart Race
/SPORTSWIRE WOMEN/ – The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box. The pair have collaborated…
Louisiana New Product Development Company Launches The Leia Sustainable Menstrual Cup
SHREVEPORT, LA – January 2023 /SPORTSWIRE WOMEN/ – Louisiana New Product Development Company, has launched a new game-changing product for the feminine hygiene market. The newly launched Leia Sustainable Menstrual Cup was designed by OBGYN…
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Most Americans aren’t getting enough exercise, study finds
Less than a third of U.S. adults meet suggested benchmarks for aerobic and muscle-building activities set out by health officials, according to a new study released Thursday. The U.S. Department of Health and Human Services…
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Fast Talk Laboratories Launches Podcast Series for Women in Endurance Sports
January 26, 2023 – Boulder, Colorado, USA –/SPORTSWIRE WOMEN/ – Fast Talk Laboratories, the fast-growing endurance training and coaching education platform, has launched a new podcast series on its popular Fast Talk podcast feed. Fast Talk…
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Black-Owned Femtech Apparel Brand Oya Raises $1.3 Million
Black-owned femtech apparel brand Oya Femtech Apparel has recently announced that it has raised $1.3 million in an oversubscribed pre-seed round. The round is led by the Sixers Innovation Lab, with additional investors including REI Path Ahead…
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WNBA Players’ Push for Charter Flights Grounded by Money
The WNBA has been accused of a traveling violation—one that could cost as much as $30 million per year to solve if it’s done the way the players want, which means ditching commercial flights in…
Heidi Muller Leads a Buy Out of the Adventure Racing World Series
23/01/2023 /SPORTSWIRE WOMEN/ – The Adventure Racing World Series is under new ownership after the company was purchased from Geocentric Outdoors (Australia) by a consortium of investors lead by current CEO, Heidi Muller. Muller has…
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After a successful first year, the Gone Graveling Festival presented by BMC is returning to Bentonville, AR for a one-of-a-kind experience for women gravel cyclists
Victoria, B.C. January 13, 2023 /ENDURANCE SPORTSWIRE/ – Girls Gone Gravel and Feisty Media are thrilled to announce that The Gone Graveling Festival presented by BMC will be returning to Bentonville, AR for a second year. The…
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Polar Explorer Caroline Côté Reaches South Pole in 34 Days
VANCOUVER, CANADA (January 2023) /SPORTSWIRE WOMEN/ – With utmost excitement, Caroline Côté, endurance athlete and polar explorer, has reached the South Pole in amazing world record time of 34 days 2 hours and 53 mins,…
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The sports world is still built for men. This elite runner wants to change that
A lot of tension is created for female athletes around their body,” acccording to champion distance runner Lauren Fleshman, a coach and now an activist working to promote equity in sports by recognizing the differences…
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H&M Move signs women’s football ‘legend’ Nadia Nadim
For some women athletes, eschewing contracts with household-name sports brands in favor of more niche names creates opportunities to use their voices and benefit from more individualized resources and protections. Surface
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Elite athletes are no longer ashamed of their periods — and tracking their menstrual cycles may even be a secret weapon
The problem for elite athletes and everyday people alike is that science knows very little about the menstrual cycle, especially when it comes to fitness and performance. But it’s such a big factor when it…
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Uniting to Preserve Women’s Sports: Global Launch of International Consortium on Female Sport
CONNECTICUT, US /SPORTSWIRE WOMEN/ – The new International Consortium on Female Sport (ICFS) launched globally, debuting January 9, 2023, as the preeminent international lobby group to advocate for the preservation of the female sport category worldwide. This…
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H&M Move signs women’s football ‘legend’ Nadia Nadim
H&M is continuing to put support behind its still-new activewear brand, H&M Move, and has signed one of women’s football’s best players, Nadia Nadim. Fashion Network
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Adidas, Nike, Vans: women’s sneakers – not just pink – are on the rise and it is a move that is ‘long overdue’
While it has been a long time in coming, the sneaker industry is finally focusing on creating shoes for women that are designed by women. This perfectly comes in the advent of a new focus…
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Hydration can significantly impact your physical health, study finds
Drinking enough water is associated with a significantly lower risk of developing chronic diseases, a lower risk of dying early or lower risk of being biologically older than your chronological age, according to a National…
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Martina Navratilova diagnosed with throat, breast cancer
Tennis 18-time Grand Slam singles champion and member of the International Tennis Hall of Fame Martina Navratilova, in a statement released by her representative, noticed an enlarged lymph node in her neck while attending the…
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Sports Tech Shoutouts 2022 08
In the final edition of sportstech shoutouts for 2022, they highlight some amazing apps that incorporate computer vision technologies to help athletes improve their technique while reducing their risk of injuries. Sports Technology Blog
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Top Moments in Women’s Sports: 2022
As time goes on, women’s sports are only continuing to prove their value. Female athletes are setting the bar high while inspiring the next generation. Here are Her Campus’ top five moments in women’s sports…
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Golf Female Pros Upping The Fashion Stakes – What To Expect In 2023
Golf fashion has developed at a steady pace over the last decade. It’s a competitive market and there is no sign of it slowing down. Golf Monthly
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Navy developing smart bra, undershirt for fighter pilots
In 2023, the Navy plans to design a biosensing bra and undershirt intended to monitor the vital signs of aircrew while in flight. These compressive garments feature built-in sensors that measure breathing, heart rate and…
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Movano Health seeks FDA approval for smart ring for women
Movano Health seeks FDA approval for smart ring for women. “Evie” will gather health metrics and provide users with data via an app. The smart ring will provide metrics like resting heart rate and variability,…
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Worldwide Survey of Fitness Trends for 2023
The annual ACSM’s Health & Fitness Journal® worldwide survey to determine industry trends by health and fitness professionals is now in its 17th consecutive year. The COVID-19 pandemic certainly made an impact on the 2021 survey and…
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Virginia’s Blue Ridge TWENTY24 Releases Full 2023 Team Roster
ROANOKE, Va. (December 2022) /SPORTSWIRE WOMEN/ – Virginia’s Blue Ridge TWENTY24 professional cycling has released its full roster for the 2023 season, featuring a diverse squad of track, mountain biking, gravel, ultra, Zwift eSports, and…
Levine Law Group – CCB to Welcome New Sponsors and Riders in 2023
BOSTON, Mass. (December 23, 2022)/SPORTSWIRE WOMEN/ – The Levine Law Group – CCB Elite Women’s Cycling Team gains increased support for 2023 with the addition of co-title sponsor, Alpine Carbon. With this new partnership the team…
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House passes equal pay bill for Team USA athletes
The House this week passed a bipartisan bill that requires equal compensation for U.S. women competing in international sports competitions. The bill, called the Equal Pay for Team USA, requires that all athletes representing the U.S.…
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Simone Biles, online mental health care company Cerebral end partnership
Simone Biles and telehealth provider Cerebral Inc. have ended their partnership. Biles was announced as Cerebral’s chief impact officer in October 2021 and part of a partnership called “Simone Biles x Cerebral.” Biles’ contract ended…
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Under Armour’s New CEO Joins the Growing Roster of Female Leaders at Sportswear Companies
Under Armour announced that Stephanie Linnartz will become president, CEO and member of its board of directors, effective Feb. 27, 2023. She replaces Patrik Frisk, who stepped down from the role in June. With this appointment, Linnartz joins…
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Under Armour Taps Marriott International Veteran Stephanie Linnartz as Its Next President and CEO
Under Armour has a new CEO. The Baltimore-based athletic giant announced today that Stephanie Linnartz will become president, CEO and member of its board of directors, effective Feb. 27, 2023. Linnartz is currently the president…
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Phoenix Suns sale: Mat Ishbia to purchase NBA franchise and WNBA’s Mercury for $4 billion, per reports
The NBA’s Phoenix Suns and WNBA’s Phoenix Mercury are being sold to Mat Ishbia, the billionaire CEO of United Wholesale Mortgage. The purchase price will be $4 billion, and the deal is pending NBA approval. The sale effectively…
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Female Nike Employees Allege Details of Sexual Harassment, Discrimination in Newly Unsealed Documents
A series of documents highlighting more details about the allegations of gender discrimination and sexual harassment at Nike has been unsealed to the public, following a legal push from various publications with an interest in covering the…
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Bengals’ Joe Burrow Buys into New Pro Women’s Volleyball League
Bengals quarterback Joe Burrow is adding his name to the growing list of believers in women’s volleyball as a founding partner of the Pro Volleyball Federation, the sport’s newest indoor professional league. The NFL star’s parents, Jimmy and…
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Sports sponsorships for women athletes grew 20% in 2022
It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Brands leveraged these partnerships through…
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Naomi Osaka And Patrick Mahomes Join Wave Of Celebrities Investing In Pickleball
Following in the footsteps of NBA stars LeBron James and Kevin Durant, tennis ace Naomi Osaka and Kansas City Chiefs quarterback Patrick Mahomes are investing in a new Major League Pickleball team in a deal…
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Female Track & Field Athletes the Target of Online Abuse During World Championships
During the 2022 World Championships, female athletes received 60 percent of all online abuse via Twitter and Instagram, according to a report released in November by World Athletics, the international governing body of track and field.…
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The Secret to Healthful Cookies? Research Says It May Be Banana Peels
One particular kind of food waste, banana peels, has recently been repurposed into a new kind of flour. In addition to being a potential way to “recycle” common food waste, this new peel-based flour may…
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Life Time responds to Sea Otter petition, changes start times for women’s cross-country race
Life Time, the parent company of the Sea Otter Classic, has said they are changing the start format of the Fuego 40km cross-country mountain bike race in 2023. In 2023, all women’s age group categories…
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You May Have Bought Your Last Women’s Sleeping Bag
Led by one of the outdoors’ biggest retailers, some manufacturers may soon ditch women’s and men’s sleeping bags for nonbinary ones made to fit a wide variety of bodies. Outside
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2-Minute Bursts of Movement Can Have Big Health Benefits
A new study confirms that you don’t have to do a hard workout to reap the longevity rewards of exercise. NYT (Paywall)
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Lululemon Lifts Outlook As Q3 Comps Surge 22 Percent
Lululemon Athletica, Inc. again raised its outlook for sales and earnings for the year after reporting third-quarter results that topped guidance. Comparable sales in the quarter increased by 22 percent, or 25 percent on a constant…
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Polar Explorer Caroline Côté Makes Way to Hercules Inlet, Antarctica to Launch South Pole Expedition
VANCOUVER, CANADA (December 2022) /SPORTSWIRE WOMEN/ – Caroline Côté, a professional adventurer and endurance Helly Hansen athlete, is about to set off on her attempt to become the fastest woman to reach the South Pole…
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Christine Sinclair, Diana Matheson reveal pro Canadian women’s soccer league set for kickoff in 2025
Professional women’s soccer is coming to Canada. Christine Sinclair and former national teammate Diana Matheson announced plans to launch a domestic professional women’s league in 2025, featuring eight teams throughout Canada. The still-unnamed league would begin…
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Is working out while high L.A.’s next fitness craze? This trainer is betting on it
Stoned+Toned, a fitness company that blends cannabis and fitness in pursuit of community and a more pleasurable workout, is among those betting big on the legal cannabis boom bringing fitness along. San Francisco is home…
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Grand Rapids first market announced for new professional women’s volleyball league
A new professional U.S. women’s volleyball league that’s set to launch in 2024 has tapped Grand Rapids as its first market, team owners and league executives announced. DP Fox Sports & Entertainment, which co-owns the…
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Metabolism tracker Lumen raises US$62 million
Metabolism measurement platform Lumen, has raised US$62 million in a series B funding round led by Pitango Venture Capital. Participating investors include Hanwha Group, Resolute Ventures, RiverPark Ventures, Unorthodox Ventures, Almeda Capital and Disruptive VC.…
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Leading women’s sports news breakers are joining forces to create the ultimate ‘women’s sports content network’
Only a small fraction of all sports media coverage is devoted to reporting on women’s games. Two of the biggest players in women’s sports media are joining forces to change that metric. The Next — a premier WNBA…
PUMA announces title sponsorship of the Toronto Women’s Run Series
TORONTO, CANADA – December 2, 2022 /SPORTSWIRE WOMEN/ – The Toronto Women’s Run Series, the country’s largest women’s running series today announced global sports brand PUMA as the title sponsor of the race series. The…
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The Athletic to double women’s sports coverage
The Athletic plans to double its coverage of professional women’s sports through a multiyear partnership with Google, its chief commercial officer Seb Tomich told Axios. Beginning this week, The Athletic will start to post job…
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Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season
Sun Valley, ID /SPORTSWIRE WOMEN/ – Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than…
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iTouch Wearables Announces Partnership with World Renowned Health and Wellness Expert, Jillian Michaels
iTOUCH Wearables, producers of well-priced smartwatches, fitness trackers and fashion-forward tech accessories, has announced a multi-year partnership with Health and Wellness Expert, Podcast Host and the Creator of The Fitness App, Jillian Michaels. Michaels has partnered…
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G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player
PROVIDENCE, R.I., (November 15, 2022) /SPORTSWIRE WOMEN/ – G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All…
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Amazon gets back into the virtual care space with the launch of Amazon Clinic
Amazon announced the launch of Amazon Clinic, which it calls, “a virtual health storefront, bringing together clinical offerings from national, award-winning telehealth providers.” With Amazon Clinic, customers are able to select the third-party telehealth provider that best…
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Marlins become first major sports team led by two women
The Miami Marlins promoted O’Connor to president of business operations on Monday, making them the first U.S. major sports franchise to have women serving simultaneously as president and general manager. The Marlins made history by…
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Pregnant runners: research says it’s safe to continue into the third trimester
If you weren’t exercising before pregnancy, studies say it’s safe and beneficial to introduce some activity now. Exercise physiologist and nutrition scientist Dr. Stacy Sims has recently debunked some pregnancy and exercise myths on social media,…
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NCAA National Titles up for Grabs this Weekend at the 2022 Women’s Collegiate Triathlon National Championships
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – The 2022 Women’s Collegiate Triathlon National Championships are set to take place this Saturday, Nov. 12 as Tempe, Arizona, once again hosts the country’s top women’s varsity collegiate triathletes…
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The Business of Fitness Podcast with Molly Hurford is Feisty Media’s new show bringing sport + business together for women
Victoria, BC— November 10, 2022 /SPORTSWIRE WOMEN/ – Feisty Media is releasing its 10th show, The Business of Fitness Podcast with Molly Hurford. The podcast explores all things athletic industry-related through the lens of the…
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Liv Announces Premier Sponsorship of The Tour De France Femmes AVEC Zwift
NEWBURY PARK, Calif. (Nov. 3, 2022) /SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, announced today it will continue as a major partner of the Tour de France Femmes avec…
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Snapchat Renews Content Partnership With Sky Sports UK to Include Premier League, Women’s Super League Soccer Highlights, Talk Shows, More
Snapchat and Sky Sports UK have renewed a content deal that will now include short-form video clips from the Premier League, the Women’s Super League and the UK’s soccer version of Monday Night Football. Sporttechie
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Naomi Osaka, Hyperice and Modern Health Unite to Improve Mental Wellness
Hyperice, a global high-performance wellness brand, furthered its commitment to helping people improve their mental wellness with the launch of a guided meditation narrated by four-time Grand Slam singles champion and mental health advocate Naomi…
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CLIF® Announces CLIF CORPS Partnership with World-Renowned Gymnast Sunisa Lee and the VOICEINSPORT Foundation
Clif Bar & Company announced a partnership with champion gymnast and collegiate athlete Sunisa “Suni” Lee and nonprofit organization VOICEINSPORT Foundation to help close the opportunity gap in sports and support women at critical development…
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Camber Outdoors Names Mindy Silva as Chief of Staff
BOULDER, Colo. (Oct. 27, 2022) /SPORTSWIRE WOMEN/ – Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity and diversity for outdoor-recreation focused organizations, announces Mindy Silva as Chief of Staff, effective…
Stevy Merrill Sets SuperHalf™ Course and Distance Standard at Inaugural Monarch Triathlon
KINGMAN, Ariz. – Stevy Merrill was the champion of the first-ever SheStrong Inc Monarch Triathlon SuperHalf™, a women’s multisport event that debuted a brand new triathlon distance this past weekend. She set the course and…
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Fieldwork Brewing Crafts Partnership with Olympic Swimming Medalist Ab
Berkeley, Calif. /SPORTSWIRE WOMEN/ – Fieldwork Brewing Company announces its partnership with two-time Olympian and four-time Olympic medalist Abbey Weitzeil as she trains to quality for her third U.S. Olympic Team. Fieldwork Brewing supports the…
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Billie Jean King says women need to ‘follow the money’ to take next step in fight for gender equality in sports
Now 78 years old and a titan of the sports world, Legendary tennis star Billie Jean King has plenty of thoughts on how best to achieve that ambitious feat. Her top priority is encouraging women…
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SDSU Athletics Announces Women’s Fund
San Diego State Athletics announced the launch of the Women’s Fund to benefit the 12 Aztec women’s sports programs in conjunction with the 50th anniversary of Title IX legislation. The SDSU Athletics Women’s Fund aims…
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Wild Rye and Skida Launch Exclusive Collaborative Collection for Title Nine
Ketchum, ID, Emeryville, CA, Burlington, VT, (Oct. 18, 2022) /SPORTSWIRE WOMENSte/ – Women-owned, led, and founded mountain and active lifestyle brands, Wild Rye and Skida, are proud to announce a new bike and snow apparel…
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espnW Announces Full Agenda and Speakers for the Annual espnW: Women + Sports Summit, presented by Toyota
Taking place November 1-3 at Ojai Valley Inn, Ojai, CA, the Summit brings together leaders across sports, business, and entertainment for a curated program of keynotes, breakout sessions, panels, and presentations, all focused on advancing…
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Vizzy Becomes Official Hard Seltzer of the PWHPA
Vizzy Hard Seltzer and the Professional Women’s Hockey Players Association (PWHPA) announce a new partnership to help support the upcoming season for top women’s hockey players. The first event in the Secret® Dream Gap Tour…
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Gatorade® Canada Partners with The PWHPA For Upcoming Season
Gatorade® Canada, the leader in sports fuel, announces a new partnership deal with The Professional Women’s Hockey Players Association (PWHPA) on their upcoming 2022-23 season kicking off with the Secret® Dream Gap Tour on October…
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WNBA and BreakAway announce partnership
The WNBPA and BreakAway Data have announced a partnership that will allow gamers to use the BreakAway app to commercialize, collect, control and store their data, the two sides announced on Monday. BreakAway app features…
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DeFeet Supports Uphill Climb Documentary with Limited Edition Sock
Hildebran, NC, October 12, 2022 / SPORTSWIRE WOMEN/ – DeFeet announces the release of a limited edition Uphill Climb Aireator sock to help support the production of the independent documentary, Uphill Climb: The Women Who Conquered the Impossible…
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Weston Backcountry X Artist Jessa Gilbert Collaboration
MINTURN, CO. /SPORTSWIRE WOMEN/ – Weston Backcountry announces the launch of its first women’s specific swallowtail snowboard and splitboard shape, The Revel, which makes its debut as part of Weston’s Mission Series, in collaboration with…
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Alaska Airlines to redirect sponsorship funds for Timbers, Thorns
Alaska Airlines has announced they are redirecting Timbers and Thorns FC sponsorship funds. In a statement, the company said the money will be allocated to the National Women’s Soccer League Players Association. The move comes after…
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New Study Strengthens the Link Between Exercise and Memory
Experts have long known that fitness is good for the brain. A recent paper connects different types of workouts with assorted improvements in memory. NYT (paywall)
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Women’s soccer is booming in England. But the big money hasn’t caught up yet
The top-tier England women’s league is selling out major stadiums after the national team won the European Championship over the summer. Grassroots funding and a big broadcasting deal have boosted the game, but a review has…
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WNBA star Elena Delle Donne launches Nike Air Deldon signature sneaker
After headlining Nike’s adaptive and inclusive “FlyEase” series of basketball shoes for several years, Washington Mystics star and two-time WNBA MVP Elena Delle Donne is launching her own signature shoe with the sports apparel brand. Dubbed the Air Deldon,…
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She Tris Finishes the Season With Record Carnes Crossroads Turnout
Charleston, SC /SPORTSWIRE WOMEN/ – She Tris Sprint Triathlon culminated the 2022 triathlon season with the 6th annual Crews Subaru She Tris Sprint Triathlon Carnes Crossroads and Crews Subaru She Tris Girl events at the…
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Yosemite Hiker’s Epiphany Leads to Vigorous Efforts Toward Change
Teresa Baker wants everyone to experience the ‘cathedral-like’ beauty of nature — especially POC and others who have historically been excluded. GJ
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RV Women’s Alliance Announce ‘Champion of Women’ Award Finalists
From dozens of nominations, four companies and six individuals have been recognized as finalists for the Champion of Women Awards. The winner of both awards will be announced on Oct. 11, at the the RV Women’s…
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Bivo Honored with Win at Title Nine Pitchest
Richmond, VT /SPORTSWIRE WOMEN/ – Bivo co-founder and co-owner, Carina Hamel was honored to spend a few days in Emeryville, CA for Title Nine’s annual Pitch Fest, where on the final day, she was announced…
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Judge Dismisses Peloton’s Lawsuit Against Lululemon Regarding Apparel Infringement
Peloton’s lawsuit against Lululemon, which sought a judgment ruling that Peloton’s apparel did not infringe on Lululemon’s design patents, has been dismissed. A judge in the Southern District of New York on Thursday granted Lululemon’s…
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IRONMAN Champion Amelia Watkinson Joins MANA Group
/SPORTSWIRE WOMEN/ – MANA Sports and Entertainment Group welcomes Ironman Asia Pacific champion Amelia Rose Watkinson to its roster of managed athletes. The 2020 Ironman Asia Pacific title holder and multiple middle distance triathlon winner…
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Women’s Triathlon Coming to Nashville
September 30, 2022 /SPORTSWIRE WOMEN/ – Team Magic has announced the addition of the Inaugural Nashville Women’s Triathlon to its 2023 race season, taking place at Music City’s central Centennial Park on Sunday, May 21. Nashville’s…
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Merrell CMO Wins Marketing Leader of the Year Award
Merrell chief marketing officer Janice Tennant has been named a Marketing Leader of the Year by the Women in Content Marketing Awards (WICMA) for her work bringing more inclusion and diversity to the footwear brand’s outreach. The Marketing…
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Billie Jean King, Kevin Durant Back Pro Volleyball League
A new professional women’s volleyball league has scored $16.75 million in a Series A funding round led by a star-studded group of investors. League One Volleyball, first founded in 2020, secured funding from Billie Jean King, Kevin Durant, Chelsea…
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Why brands should bet big on the future of women’s sport
Brands are queuing up to sponsor England’s Euro 2022 stars in the aftermath of the Lionesses’ success. But long-term partnerships with a wider purpose to support women’s sport, will be key to winning over a…
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Renowned Mountaineer Hilaree Nelson’s Body Found on Manaslu
Renowned big-mountain skier Hilaree Nelson has gone missing on 26,781-foot Manaslu while attempting to descend the peak on skis on Monday. According to multiple reports, Nelson, 49, crashed just below the summit. Outside
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Ewers Rides to Top American Finish in Elite Women’s Road World Championships
September 24, 2022, WOLLONGONG, Australia /SPORTSWIRE WOMEN/ – Team USA took on the Junior and Elite Women’s Road Races on the sixth day of the 2022 UCI Road World Championships in Wollongong, Australia. Veronica Ewers (Moscow,…
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Spivey Hoping For Redemption As She Returns Home For Super League Triathlon Malibu
/SPORTSWIRE WOMEN/ – Taylor Spivey is hoping for redemption as she returns home to California, USA, for Super League Triathlon Malibu on Saturday (13:00 local time) with a chance of taking pole position in the…
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Women’s Sports Foundation Continues to Close the Gender Gap in Coaching with the Tara VanDerveer Fund for the Advancement of Women in Coaching
The Women’s Sports Foundation announced the fourth class of grant recipients for its Tara VanDerveer Fund for the Advancement of Women in Coaching. Named for legendary Stanford University women’s basketball coach Tara VanDerveer, the Fund…
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WNBA names FanDuel as sportsbook partner in expanded deal
The Women’s National Basketball Association (WNBA) has signed a multi-year extension of its betting partnership with FanDuel. The renewal designates the Flutter Entertainment-owned gambling brand as the WNBA’s official sportsbook partner and daily fantasy partner.…
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WNBA Commissioner Cathy Engelbert addresses support for Brittney Griner, new prioritization rule, expansion
Prior to Game 1 of the WNBA Finals on Sunday between the Las Vegas Aces and Connecticut Sun, commissioner Cathy Engelbert addressed the media during her annual Finals press conference. Included in her wide range…
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Billie Jean King-backed Trailblazer Venture Studios names startups for program to support women in sports
The Trailblazer Venture Studios — a sports venture launched by Billie Jean King Enterprises, Elysian Park Ventures, the Los Angeles Dodgers, and R/GA Ventures — has named the first nine companies to join its program…
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rabbit Co-Founders Keep Dreaming at Cascade Express Marathon
/SPORTSWIRE WOMEN/ – Monica DeVreese and Jill Deering, co-founders of rabbit, the free-spirited, California running apparel brand, know what it means to dream. Their original dream? To create a running apparel brand that married style,…
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The Way We Talk About Women’s Safety While Running Needs to Change
On September 6, the body of 34-year-old Eliza Fletcher—a mom, kindergarten teacher, and avid runner—was found in an abandoned duplex in Memphis, Tennessee. The way we talk about incidents like this reveals a culture that blames…
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This Runner Couldn’t Find the Right Shoes for Races, So She Launched Her Own Women’s-Focused Brand
Hilma, was founded by Brooke Torres in 2019, when she could not find running shoes that fit her properly. Torres was disappointed with the one-fit shoes that were on the market, as well as the…
Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism
Sun Valley, ID /SPORTSWIRE WOMEN/ – Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led…
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Polar Explorer Caroline Côté is Breaking Records to Raise Awareness
VANCOUVER, CANADA (September 2022) /SPORTSWIRE WOMEN/ – For so many, the knowledge that winter follows fall is a certainty. For many others, like Helly Hansen ambassador and polar explorer Caroline Côté, the knowledge that winters…
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Meta adds more women athletes to NIL program
Meta unveiled its second NIL Empower class, giving 30 female student-athletes from across nine conferences the opportunity to increase their NIL value on Facebook and Instagram. Each athlete will be associated with a brand as…
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Olympic Champion Duffy Highlights Unique Opportunity for Amateurs To ‘Race and Watch’ At The PTO US Open
Weds 7 September, London /SPORTSWIRE WOMEN/ – The Professional Triathletes Organisation has announced a second group of professional triathletes who will compete in the women’s and men’s races at the inaugural $1 million PTO US Open…
prAna Announces Adventurer Program and 2022 Roster
CARLSBAD, Calif. – September 6, 2022 /SPORTSWIRE WOMEN/ – prAna, a leader in sustainable, outdoor apparel, announced today its Adventurer Program, which has been three years in the making. This collective of unique individuals represent…
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A Family Affair at She Tris
Charleston, SC (September 6, 2022) /SPORTSWIRE WOMEN/ – If you’re local to the Charleston, SC area, you’ve probably heard or read about the all-women short distance triathlon events called She Tris Sprint Triathlon. Started by…
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Swim cap for Black hair gets race approval after Olympic ban
A cap designed for Black swimmers’ natural hair that was banned from the Tokyo Olympics has been approved for competitive races. Promoting diversity and inclusivity is at the heart of FINA’s work, and it is very important…
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Women’s Euro 2022 Is Most-Watched Ever
A month after its Wembley Stadium finale, the Women’s Euro 2022 tournament keeps setting records. UEFA revealed on Wednesday that across TV, out-of-home viewing, and streaming, the 16-team tournament had a projected global cumulative live viewership of…
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Katie Schide highlights successful UTMB campaign for CTS athletes
(Colorado Springs, CO – August 31, 2022) / SPORTSWIRE WOMEN/ – Seventeen CTS Athletes competed in the Ultra Trail du Mont Blanc (UTMB®) events held in Chamonix, France between August 22 – 28, 2022, with…
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Columbia Women’s PFG Freezer III Dress Review: An Ideal Outfit for Thru-Hikers, Travelers, and More
Hiking attire for women has certainly changed over the past few years, from shorts and a T-shirt toleggings and a sports bra. So what is the best thing to wear while hiking and travelling? Gear Junkie
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Serena Williams shares what ‘Serena 2.0’ will look like in post-match interview
Serena Williams made it known after her first-round victory at the U.S. Open Monday night that she is ready for her next act with her San Francisco-based venture capital investment fund. The 23-time Grand Slam…
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Serena Williams’ U.S. Open Match Averages 2.7M Viewers
Serena Williams’ farewell tour during the U.S. Open is generating big TV ratings for ESPN. The Worldwide Leader’s coverage of Williams’ straight-sets victory over Danka Kovinic on Monday night averaged 2.7 million viewers — nearly four…
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A New Crop of CEOs Are Poised to Take Over Heritage Retail Brands as They Navigate An Industry in Flux
A new crop of leaders could present opportunities to increase the representation of women and people of color at the helm of a company. Out of the 14 new retail CEOs to be appointed in…
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How designing sports bras helped Lululemon launch women’s shoes
The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used this insight to design shoes adapted to women’s bodies. FC
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Leah Kirchmann announces retirement following road world championships
After a 12-year career, the Canadian rider will make her last appearance in Team DSM colors at the Simac Ladies Tour this week before competing at the world championships in Australia next month. VeloNews
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RVWA seeks member applications to join Board of Directors
The RV Women’s Alliance (RVWA) is currently seeking members to join its Board of Directors. The Board is the governing body of the RV Women’s Alliance and the directors set the strategic direction of the…
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Mountain biker Haley Batten reaches World Championship podium twice in Les Gets
Haley Batten was aiming for a world championship podium finish this week in Les Gets, France. She captured two. Four days after helping the U.S. to a third-place finish in the cross-country team relay at…
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Why women’s sports equality is key to marketing success
By helping to level the playing field, marketers can generate more fan experiences and better opportunities to connect. Ad Age
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World Rugby and IWG on Women and Sport launch four-year strategic partnership
World Rugby and the IWG on Women and Sport aim to use their partnership to increase awareness regarding the need to establish positive transformation across sports by organising several shared initiatives. The length of the…
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Chinese badminton player alleges she was ordered to lose Sydney 2000 semi-final
Former badminton world number one Ye Zhaoying has claimed that she was ordered to lose her women’s singles semi-final against Chinese compatriot Gong Zhichao at the Sydney 2000 Olympic Games. Ye had progressed to the…
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Serena’s massive on-court earnings have no rival
Serena Willams has far and away the most career earnings among female athletes and is one of the very few female athletes to be solidly in the top 20 money earners among all athletes in a…
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Rutgers Women’s Sports Athletes Sign NIL Deal to Commemorate Title IX
Athletes will promote the city of New Brunswick, and will be featured in a video that Knights of The Raritan president Jon Newman and DEVCO’s president Chris Paladino collaborated on. FOS
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MSU Women’s Gymnastics Team Makes History with Teamwide Name, Image and Likeness (NIL) Deal
In a historic move, all 19 members of the 2022-2023 women’s gymnastics team at Michigan State University have received name, image and likeness (NIL) contracts with an emphasis on charitable giving—an agreement that will strengthen Spartan athletics while…
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Leah Reid prepares to take on her 100th Rock ‘n’ Roll Series Event at St. Jude Rock ‘n’ Roll Running Series Washington on September 3-4, 2022
BELLEVUE, Wash. (August 24, 2022)/ENDURANCE SPORTSWIRE/ – Thousands of runners are scheduled to participate in the St. Jude Rock ‘n’ Roll® Running Series Washington on Saturday and Sunday, September 3-4, 2022 as the Rock ‘n’ Roll…
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Allyson Felix May Have Had Her Last Race, But She’s Far From The Finish Line As She Approaches Her ‘Next Great Challenge’
Earlier this month, Allison Felix — the most decorated track athlete in history — graced the field for the final time. Although her decision to retire was not easy, she looks forward to championing her…
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Barcelona score Heura Foods partnership for women’s team
Heura Foods will become a partner of the women’s team Barcelona for the next three seasons. From the start of the 2022/23 season, Heura’s plant-based products will be available at the team’s Johan Cruyff Stadium…
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Tickets to see Serena Williams in her last U.S. Open are selling fast
Tickets for the opening night and the two following nights virtually sold old, and resale prices are surging, The tennis superstar, a seven-time Wimbledon champion, announced earlier this month her intention to retire at age 41…
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Venus Williams’ nutrition company Happy Viking raises $2M
Happy Viking, a nutrition company founded by Venus Williams, has raised $2 million in investments from professional athletes Serena and Venus Williams, Kevin Durant, Peloton VP of Fitness Programming Robin Arzón, pro golfer Michelle Wie West, soccer star Megan…
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Madaleine Sorkin becomes the first woman to free climb Dunn-Westbay Direct (5.14-)
On August 10, Madaleine Sorkin, 40, enjoyed a no-falls day on the Dunn-Westbay Direct (IV 5.14-, 4 pitches, 1,000′) on the Diamond of Longs Peak (Neniisotoyou’u, 14,255′) in Rocky Mountain National Park. This makes her the…
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Erin Andrews Collection Expands to Major League Baseball
Erin Andrews is expanding her relationship with Major League Baseball. The sportscaster and sideline reporter for Fox Sports’ National Football League’s broadcasting team launched Wear by Erin Andrews, a line of sports-related apparel for women,…
The NCL Launches First-Of-Its-Kind Professional Cycling League with Venture and Celebrity Investors and A 2023 Race Series
MIAMI, FL /SPORTSWIRE WOMEN/ – Today, the NCL (National Cycling League, Inc.) announced the launch of a first-of-its-kind professional cycling league. With 60 million riders in the United States and over 2 billion worldwide, American…
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Concussion research largely excludes female athletes, study finds
There’s growing consensus on the danger of sport-related concussion — and how to treat athletes after head injuries. But a new study suggests: It relies almost exclusively on male athletes. Researchers said there could be…
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After 16-year hiatus, women’s championship tour returns to Teahupo’o
For the first time in 16 years, the best female surfers are set to compete at Teahupo’o. Women previously competed at Teahupo’o, the infamous reef break in Tahiti whose name roughly translates to “wall of…
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Equal pay deal for US women’s soccer approved by judge
The proposed $24 million settlement between U.S. women soccer players and the sport’s American governing body was given preliminary approval Thursday by a federal judge, who scheduled a Dec. 5 hearing for final approval. The…
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Standout Gravel Superstar Lauren De Crescenzo Joins Supersapiens as Advisor and Ambassador
Atlanta – 11 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly welcomes versatile American professional cyclist Lauren De Crescenzo to its ever-growing list of professional ambassadors. Supersapiens, powered by…
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WNBA union president was stuck overnight at airport between games. She’s calling for league to allow charter flights for teams
Unlike in the NBA, WNBA teams aren’t permitted to use charter planes for travel, which has caused headaches for WNBA teams in the midst of travel. The latest example has come with the Los Angeles…
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Women’s sports bar Rough & Tumble to open in Ballard this winter
Rough & Tumble, a women’s sports bar, is coming to Old Ballard later this year. The bar will be the first-ever home for women’s sports in Seattle, where women’s sports will be prioritized on their…
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Federal government directs $2 million to women and girls in sport
The federal government is giving $2 million to Canadian Women and Sport to reduce barriers and retain women and girls in sport over the next two years. Canadian Women and Sport published a study in…
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Morro Bay, California Welcomes East Coast Fitness Celebrity For A First-Of-Its-Kind Event At The Iconic Morro Rock
Morro Bay, CA /SPORTSWIREWOMEN/ – The Morro Bay Chamber of Commerce is excited to announce that as part of their brand-new reimagined and rebranded 2022 Avocado Margarita Food and Drink Festival, Friday, Sept. 9 –…
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Surfing the biggest growth sport among women in Australia
Surfing was one of the fastest-growing activities during the pandemic, alongside basketball and soccer, with 196,000 people aged 15 or older picking it up in 2020 or last year, according to the latest data from the Australian…
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Women’s soccer gear in demand after historic England win
Weekly sales of women’s soccer gear have tripled since the start of the women’s European Championship that ended on Sunday with an historic England win, according to retailer Fanatics Inc, which sold official merchandise for…
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Meet The Female Executives Who Bring To Life Vans U.S. Open Of Surfing, World’s Largest Action Sports Festival
Despite the equitable earnings for female athletes, action sports still retain a heavy male presence—from agents to executives to brand owners, even to the members of the media who cover it. So the fact that…
IRONMAN Champion Sarah True Partners with Bonk Breaker© to Celebrate Real-Food Nutrition and Record-Breaking Performance
Thousand Oaks, Calif. — August 4, 2022 /SPORTSWIRE WOMEN/ – Bonk Breaker, the nutrition and energy bar long-favored by elite athletes and professional sports teams, welcomes former Olympian Sarah True to its team of pro…
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Skylar Diggins-Smith And PUMA Launch ‘Desert Sky’ Capsule Collection
Six time WNBA All-Star and Phoenix Mercury Guard Skylar Diggins-Smith has teamed up with PUMA to release her first capsule collection with the brand. The collection of apparel items feature “bold graphics” and a “color palette inspired…
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US Women’s Soccer League sponsorship funds from Voyager in jeopardy after bankruptcy
The funds promised to the U.S. National Women’s Soccer League (NWSL) players by Voyager Digital in a sponsorship deal may not materialize as the lender filed for bankruptcy, Sportico reported Aug. 1. The league has informed the…
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Women sweep the podium at Near Death Marathon
The three women sped to the finish line at the world-renowned Canadian Death Race (CDR) hosted by Sinister Sports, for a remarkable first all-women top-three finish for the 22nd running of the CDR event. Edmonton’s Priscilla…
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United States offers deal to Russia for release of WNBA star Brittney Griner
The Biden administration has offered a deal to Russia aimed at bringing home WNBA star Brittney Griner and another jailed American, Paul Whelan. Griner was arrested on drug-related charges at a Moscow airport in February…
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With NCAA silent on abortion bans, college sports face confusion
In the wake of the Supreme Court’s decision to overturn Roe v. Wade, leading to abortion bans in 20 states and threatening abortion access in many more, that choice may have disappeared for many athletes, including many…
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For Women’s Cyclists, It’s a Steep Climb to Tour Equality
A women’s Tour de France is back after 33 years — a sign of progress, contestants say, for a sport sorely in need of it. NY Times
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Upper Deck Inks Teen Skateboarding Superstar Sky Brown to Autographed Memorabilia Deal
CARLSBAD, Calif., July 26, 2022 — Upper Deck, the premier global sports and entertainment collectibles company, announced today that it has signed elite skateboarding and surfing superstar Sky Brown to a multi-year memorabilia deal. Upper Deck has released…
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Coco Gauff Becomes Only Active Women’s Tennis Player with Signature Shoe
Coco Gauff will be the only active women’s tennis player with her own sneaker. Gauff had a huge hand in the development of the shoe’s technology, which is one of the first retail-accessible tennis shoes…
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Coinbase Adds Bitcoin Bonus to WNBA’s Commissioner’s Cup
Just in time for the WNBA Commissioner’s Cup championship game on Tuesday between the Las Vegas Aces and Chicago Sky at Wintrust Arena, Coinbase is upping the ante and providing more money to the participants. In addition to the $500,000 prize pool, Coinbase will…
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Vans Skateboarding Presents Lizzie Armanto’s Latest Head-to-toe Collection
This season, Vans delivers the latest update to its newest Skate silhouette, The Lizzie, supported by a head-to-toe all-gender apparel offering created in collaboration with Vans team rider and Olympic skateboarder Lizzie Armanto. Shop Eat…
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Lululemon Workers Look to Unionize D.C. Store, the First Location to Do So
A Lululemon store in Washington, D.C. has started the process of organizing a union, and has filed a request with the National Labor Relations Board to hold a union election. The group is looking for the…
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Tour de France Femmes Is a Women’s Sports Triumph Long in the Making
Up against the sport’s long, male-dominated history and its masculinity-driven marquee event, the women of cycling secured the first official women’s Tour de France stage race in 33 years. SI
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London Marathon changes policy for pregnant and postpartum participants
London Marathon Events has made immediate policy changes to make the event more inclusive. Participants who are pregnant or postpartum – including general entry participants and participants with a Good For Age or Championship place…
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Machines For Freedom Launches Everyday Cycling Collection
Los Angeles, Calif (July 21, 2022) /SPORTSWIRE WOMEN/ – Body positive cycling brand, Machines For Freedom today launches its new Everyday Collection. Prioritizing comfort and affordability, the Everyday Collection offers high-quality gear at an approachable…
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Champs Sports Unveils “Women Win” Campaign in Honor of Women in Sports Who Are Making An Impact
NEW YORK, July 20, 2022 — Champs Sports, part of Foot Locker, Inc. (NYSE: FL), today announced the launch of its “Women Win” campaign. Developed in partnership with VOICEINSPORT, the campaign is part of the retailer’s continued efforts to promote…
Liv Brings Women’s Only A-Line Session Back to Crankworx Whistler
WHISTLER, Canada (July 20, 2022)/SPORTSWIRE WOMEN/- After a two-year hiatus due to the pandemic, Liv, the company dedicated to getting more women on bikes, has again partnered with Crankworx Whistler to bring the Liv Women’s…
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How the Tour de France Femmes avec Zwift Came to Be
Zwift’s head of women’s strategy and content, Kate Veronneau, gives us all the details—and a first look at The Podium Squirrel. Bicycling
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Dovetail Workwear Appoints Molly Smithson Callahan to Marketing Manager
PORTLAND, OR (July 18, 2022) /SPORTSWIRE WOMEN/ – Dovetail Workwear, the first-of-its-kind exclusively women’s workwear brand in the US, announces today the promotion of Molly Smithson Callahan to Marketing Manager. Callahan joined Dovetail in 2018…
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Here’s What it Feels Like to Run 100 Miles at the Western States
The Western States 100-mile race has a cool history, a gorgeous route, and the world’s best masochists. This short film shows everything that goes into the race for three women who run in the rarefied…
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‘Her excellence is unmatched:’ Allyson Felix to bid farewell at track and field world championships
A longtime standout in the 200- and 400-meter races, Allyson Felix is expected to compete Friday night in the mixed relay after she didn’t qualify for worlds in her individual events. Then the 36-year-old —…
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Kane Footwear partners with Hilary Knight to launch athlete-designed shoe
Westport, CT (July 13, 2022) /SPORTSWIRE WOMEN/ – Kane Footwear is thrilled to announce the release of their Kane x Knight shoe, designed by hockey star Hilary Knight in honor of her journey in women’s…
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Global Exercise Physiologist and Nutrition Scientist, Dr. Stacy Sims Launches Micro-Learning Collections on Supplements, Energy Levels and Women’s Health
/SPORTSWIRE WOMEN/ – Forward thinking exercise physiologist Dr. Stacy Sims introduces a collection of short, comprehensive courses around nutrition, supplement and women’s health topics designed to give women athletes fact-based science and research on the…
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You can’t exercise your way out of a bad diet, study shows
A new study published in the British Journal of Sports Medicine examined the diets and exercise patterns of 360,600 British adults over the course of 11 years. They looked at the amount of exercise each…
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Female players join appeal for Wimbledon’s all-white attire policy to be scrapped
Wimbledon prides itself on its all-white dress code – conceived in the 1800s to minimise sweat stains on coloured clothing – which sets it apart from the other Grand Slams. Until now no female player…
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Raiders name Morgan as first Black female president in NFL history
The Las Vegas Raiders have named Sandra Douglass Morgan as the team’s new president, making her the first Black woman to hold that position in NFL history. Morgan is a former Nevada Gaming Control Board…
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US Sprinter Abby Steiner Signs Largest Women’s Professional Contract from NCAA
Newly crowned US 200m champion, Abby Steiner Originally from the University of Kentucky, he just turned professional ahead of the World Championships. Steiner is reported to have signed a $ 2 million contract with Puma. This…
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Break the Record. Break the Cycle.
YAKIMA, WA /SPORTSWIRE WOMEN/ – Rosalie Fish ran 12 miles for Miles Against Violence at the Downtown Yakima Mile, each mile she completed received over $4,400 pledged—over $53,000 in total pledge donations. Fish, internationally respected…
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Participate: Parity Women’s Sports Fan Survey
Parity, a startup created to close the gender pay gap in sports sponsorship, is conducting research on fans of women’s sports. Submit your answers by Monday, July 5, for a chance to win a Parity…
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Tour de France Femmes gets NTT-powered innovations as part of technology deal
NTT has served as the technology partner of the men’s event for the past eight years and now, it will offer its services to the women’s edition of the marquee cycling race. NTT will provide…
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Japanese women’s road race indefinitely postponed over argument about team vehicles
The women’s road race at the Japanese national championships was indefinitely postponed due to an argument over whether team vehicles should be allowed in the race convoy. The event was due to take place at…
Camber Outdoors Names Tiffany Smith as CEO
BOULDER, Colo. (June 27, 2022) /SPORTSWIRE WOMEN/ – Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity, and diversity for Outdoor-Recreation focused organizations, announces Tiffany Smith as the organization’s new CEO,…
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Professional Triathletes Organisation Announces Appointment of Jane Hansom as Advisor to The PTO Athlete Board
London/SPORTSWIRE WOMEN/ – The Professional Triathletes Organisation (PTO) today announced that Jane Hansom, currently Head of Communications, will take up a new role advising the PTO Athlete Board alongside PTO Chairman, Charles Adamo. Anthony Scammell,…
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Meet Sonya Wilson: Climbing Role Model, and Eddie Bauer’s First Deaf Climbing Guide
Over Memorial Day weekend, Eddie Bauer released its film ‘Elevated,‘ featuring climber Sonya Wilson. Wilson is a climber, teacher, climbing guide, and the founder of the ASL Climbing Network based in Los Angeles. Wilson is Deaf and uses…
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As LIV Golf dominates the news, LPGA players admit almost ‘entire tour’ might consider similar jump
Money is the talk of the game right now. As a field of 156 women celebrate the second-biggest purse in tour history this week, PGA Tour stars are leaving their already lucrative tour for mind-blowing…
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Women’s PGA Championship raises prize purse to US$9m for 2022
The organisers of the Women’s PGA Championship have announced that the prize money for the golf major will rise to US$9 million for 2022, doubling the purse from last year. The latest prize pot marks a 300…
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LIV Signs on As a Premier Partner of The Tour De France Femmes Avec Zwift
NEWBURY PARK, Calif. (June 23, 2022) /SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, has signed on as premier partner of the inaugural Tour de France Femmes avec Zwift. The…
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Same county tops healthiest US community ranking for the third year in a row
Los Alamos County, New Mexico, has been ranked the healthiest US community for the third year in a row. However, the county and the four runners-up — Falls Church, Virginia; Douglas County, Colorado; Morgan County, Utah; and Carver County,…
Salomon to Host Inaugural Women’s Trail Half Marathon in San Francisco
OGDEN, Utah (June 22, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon North America is excited to announce that it will host the first-annual Salomon WMN Trail Half Marathon, in partnership with Athletic Brewing Co., San Francisco Running Company…
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Venus Williams Teams Up With Stich Fix For Limited Clothing Collection
67% of US women reportedly experience anxiety when exercising in front of others—often caused by worrisome thoughts about what others think about their physique. Venus Williams recently partnered with Stitch Fix to produce a collection of athletic…
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NBA announce first Academy Games for women’s international prospects
The National Basketball Association is set to host the inaugural Women’s NBA Academy Games in July. The event will be apart of the 2022 NBA Academy Games for top male and female prospects from outside the…
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Minnesota’s Women Athletes Are Disrupting Sports Online
Is social media racking up more than just major views for women’s sports? MSP Mag
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40 year-old Mom of 3 Becomes First Female Olympian to Finish a Triathlon in Under 8 Hours – New Film Shows How 40 year
A 40 year-old mom has entered the history books by becoming the first female Olympian ever to complete a full triathlon in under 8 hours—smashing the world record by over 40 minutes. Two-time Olympic Nicola…
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Title IX: Are Men’s and Women’s Championships The Next Step?
June 23 marks the 50th anniversary of Title IX — the civil rights law that prohibits federally funded schools from discriminating “on the basis of sex.” A major part of the law requires equal opportunity…
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WNBA Legend Sue Bird Will Retire After This Season
Sue Bird is retiring — but one of the greatest careers in women’s basketball history isn’t over just yet. Bird announced via her social media channels that this WNBA season will be her last. The 41-year-old is the league’s…
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ESPN Launches Fifty/50 World in Celebration of 50 Years of Title IX
ESPN continues to explore thoughtful ways to show up in immersive digital platforms. The latest is Fifty/50 World, an immersive digital destination that amplifies ESPN’s content around the powerful month championing the 50th Anniversary of…
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Spain women’s and men’s soccer teams to receive equal bonuses
The Spanish Football Federation (RFEF) has announced a new five-year agreement which will see its female national team soccer players receive the same bonuses as their male counterparts. The deal will also enable players to…
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Break the Record, Break the Cycle
YAKIMA, WA /SPORTSWIRE WOMEN/ – Athlete and activist Rosalie Fish is running the Downtown Yakima Mile on July 2nd to “demonstrate that every single one of us can make an impact in ending domestic violence.”…
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The Female College Sports Fan: Who is She?
An interesting report from LEARFIELD, entitled “Intercollegiate Fan Pulse Report: Empowering the Influence of the Female Fan,” highlights the empowering influence of female fans in collegiate athletics and exactly how to focus marketing efforts to…
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How Adidas Runners Are Addressing Safety and Harassment in Running
For many, running is one of the most accessible sport. Find out how the global adidas Runners network is striving to make it a safer sport for all. Gameplan
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Peloton taps Amazon Web Services finance VP as new chief financial officer
Peloton Interactive, Inc. has appointed Amazon Web Services executive Liz Coddington as the company’s chief financial officer to succeed Jill Woodworth, who has decided to step down after serving the company since 2018. Coddington joins…
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Canada Women’s Soccer Pushes for Equal Pay as Men’s Team Goes on Strike
The Canadian women’s national soccer team is pushing for equal pay — while making it clear that receiving the same percentage of their World Cup prize money as the men’s team will not close the…
Andrea Peet Becomes First Person Diagnosed With ALS To Finish 50 Marathons in 50 States
PRINCE OF WALES, Alaska /SPORTSWIRE WOMEN/ – Andrea Peet has become the first person diagnosed with ALS to finish 50 marathons in 50 states, following her completion of the Prince of Wales Island Marathon on…
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Elle-evate: 100 Influential Black Women In Sports
Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more. The 100 Influential Black Women in Sports series aims to…
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The U.S. Soccer equal pay deal was historic, but 3 big factors could undermine it
Last week, the U.S. Soccer Federation reached a historic collective bargaining agreement with the U.S. men’s and women’s national teams, which encompasses identical game payments for all players. Workforce expert Joan Kuhl argues the USWNT…
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Legacy Triathlon Women’s Training Program for Beginners
/SPORTSWIRE WOMEN/ – Elevate MultiSport Endurance Training 4 Women, Parathletes & Beginners (an affiliate of the LA Tri Club) is very excited to announce the inaugural Women’s only training program at the Toyota Legacy Triathlon…
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Serena Williams Wants You to Try JUST Egg
Tennis world champion Serena Williams and Oscar-nominated actor Jake Gyllenhaal are collaborating with Eat Just’s JUST Egg to showcase the benefits of plant-based protein. The two major celebrities will join Eat Just’s newest ad campaign…
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Coinbase Sponsorship Draws Criticism From WNBA Fans Amid Market Collapse
The Women’s National Basketball Association (WNBA) is one of America’s most popular sports leagues. Still, many basketball fans were upset about their league partnering with a crypto exchange company, Coinbase, amid a market crash. Last…
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Austin woman, accused of love triangle killing of Moriah Wilson, is a fugitive
Federal agents said Saturday that Kaitlin Marie Armstrong, accused of killing a cyclist who had once dated her boyfriend, remains at large. Agents said they have not found Armstrong’s black Jeep Cherokee, Texas license plate LDZ5608,…
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Austin police issue arrest warrant in Moriah Wilson murder case
Austin city police issued a warrant Thursday for first-degree murder in the case of gravel racer Moriah “Mo” Wilson. The warrant named Kaitlin Marie Armstrong, 34, in the warrant for first-degree murder felony charges. Wilson, 25,…
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Amundi Evian Championship announces $2 million purse increase
The Amundi Evian Championship has announced their own support of the the U.S. Women’s Open by increasing their purse from $4.5 million to $6.5 million in 2022. Golf Digest
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Cycling Star Who Traveled to Texas for Race Is Fatally Shot, Person of Interest ID’d
Anna Moriah “Mo” Wilson, 25, was shot to death days before a 150-mile race, for which she was a favorite. Detectives have said Wilson was not targeted at random, and that her death has been…
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What We Know (And Don’t Know) About Menstruation and Endurance Running
This article serves as a reference, covering what we people currently know about menstruation, the hormones involved, the impact they may or may not have on performance, and what practical habits women can bring into…
Ukrainian Woman to Run Her First Race, the Life Time Chicago Spring Half Marathon, on May 22; “Every step will be a prayer and an act of support”
CHICAGO (May 17, 2022) /SPORTSWIRE WOMEN/ – 32-year-old Oksana Skrynyk will toe the line at the 13th annual Life Time Chicago Spring Half Marathon at 7:00 a.m. on Sunday, May 22 for the first time…
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Alessandra Faciperi joins MarathonFoto as Director of Operations.
/SPORTSWIRE WOMEN/ – MarathonFoto, the world’s largest publisher of amateur endurance sports photos, announces that Alessandra Faciperi will join the team as the Director of Operations. Alessandra will oversee event staffing and Customer Service. Alessandra…
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Nike signs Rachel Heck as first NIL golfer
Nike has signed Stanford University’s Rachel Heck as the US sportswear brand’s first name, image and likeness (NIL) golf athlete. Heck currently sits third in the World Amateur Golf Rankings and her notable wins include…
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Puma Made a Literally Unlevel Playing Field, Targeting Inequality in Sports
Sometimes, the quest for equality in sports can feel like a grueling uphill battle. Frequently marginalized, underfunded or just plain ignored, women’s teams and leagues continue to struggle. Meanwhile, their male counterparts enjoy disproportionately higher…
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Women Joining Sports Betting Apps at Faster Rate Than Men
More than 4.6 million women joined sports betting apps in 2021, according to Global Wireless Solutions, and female user rates grew 115% compared to 2020. FanDuel added around 1.7 million female users last year. DraftKings brought in an estimated…
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Cotopaxi Names Marissa Magno As VP of People and Inclusion
Salt Lake City, UT. May 16, 2022 /SPORTSWIRE WOMEN/ – Outdoor gear brand, and certified B Corporation™, Cotopaxi is thrilled to announce Marissa Magno (she/her) as VP of People & Inclusion, a newly created role…
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Brittney Griner’s pretrial detention in Russia has been extended by a month, Russian state news reports
A Russian court has extended the pretrial detention of US basketball star Brittney Griner — held since February on accusations of drug smuggling — by another month, Russian state news agency TASS reported Friday. CNN
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How Naomi Osaka became one of the world’s most marketable athletes
Naomi Osaka is an incredible athlete, a champion, history maker and role model. The four-time Grand Slam winner has gained significant recognition as an activist and she has most recently become an advocate for mental…
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Fabletics Teams Up with Universal Tennis to Bring Performance and Style to the Court
Fabletics announced a new collaboration with Universal Tennis, which aims to connect players globally through level-based play, to transform tennis apparel with exclusive courtside styles. Created in partnership between Fabletics designers and Universal Tennis athletic experts,…
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Women-Led Brand Wild Rye Partners With Red Bull Formation
Sun Valley, ID /SPORTSWIRE WOMEN/ – Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain…
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Naomi Osaka Leaves IMG to Start Own Sports Agency
The world’s highest-paid female athlete is venturing out on her own for representation. Tennis star Naomi Osaka announced that she and agent Stuart Duguid have left IMG to launch their own sports agency, EVOLVE. FOS
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Brooks Taps Queer Artist Lisa Congdon to Design Its Latest ‘Run Proud’ Apparel Collection
Brooks releases a “Run Proud” collection every spring, which celebrities the LGBTQ+ community and Pride Month. This year, the beloved running brand has teamed up with queer artist and illustrator Lisa Congdon on a collaborative range.…
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Walmart unveils activewear line with fashion and fitness couple Michelle Smith and Stacey Griffith
Walmart is unveiling an elevated activewear and swim brand, Love & Sports, created with fashion designer Michelle Smith and SoulCycle instructor Stacey Griffith. The fashion-forward clothing collection is another sign of the retailer’s efforts to…
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ABC bumped the NCAA Women’s Gymnastics Championship for hockey, then got burned when the gymnasts drew more eyes
This year’s NCAA women’s gymnastics championship drew its largest audience in a decade as the Oklahoma Sooners edged out the Florida Gators, Utah Utes, and Auburn Tigers for the 2022 title. Women’s college gymnastics experienced…
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Los Angeles Sparks sign seven-figure UCLA Health jersey sponsorship
The Women’s National Basketball Association’s (WNBA) Los Angeles Sparks have announced a new jersey sponsorship deal with UCLA Health. The multi-year, seven-figure partnership also designates UCLA Health as the Sparks’ official healthcare partner. SportsPro
LIVSN Designs Introduces New Women’s Trail Tights
/SPORTSWIRE WOMEN/ – LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announces the launch of the new Women’s Trail Tights. After…
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Ultimate Direction Launches New Signature Athlete Apparel Line with Amelia Boone Collection
BOULDER /SPORTSWIRE WOMEN/ – To celebrate decades of supporting the world’s best athletes in the running and fastpacking space, Ultimate Direction is launching an all-new Signature Apparel Collection this spring designed by athletes, for athletes.…
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GAP Inc.’S Pace Program Reached 1 million Women In 2021
Developed in 2007 to give women foundational life skills, technical training and support, GAP’s Personal Advancement and Career Enhancement (P.A.C.E.) program reached its 2022 goal of reaching 1 million women and girls in the 17…
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South Carolina Champion Aliyah Boston Inks Multi-Faceted Deal with Under Armour
South Carolina star Aliyah Boston, the women’s Player of the Year, has announced what may be her highest-profile deal yet: a multi-faceted partnership with Under Armour. The deal aims to “continue building and growing the women’s basketball…
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UCI President: The women’s peloton at the highest level is not yet big enough
There is an imbalance between the number of riders or teams and the current competition calendar, and soon, the UCI will have to say ‘no’ to major organizers when they sign up for the WorldTour…
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Names You Should Know: The Greatest Historical Rivalries in Women’s Cycling
From Six-Day stars to record-breaking world champions, the stories of these women and their rivalries deserve to be told. Cycling Tips
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The most physically active cities in the U.S.
A study conducted early in the pandemic found that overall physical activity for adults was significantly lower than prior to the pandemic. Researchers ranked cities and states by the share of adults who self-reported engaging…
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Amazon Invests in WNBA Growth with Seattle Storm Streaming Deal
Amazon’s Prime Video announced it is now the official streaming service of the Seattle Storm. With around 30 games available to Prime customers in the state, Amazon Prime becomes one of the first streamers with local…
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Beachbody announces president and CFO is stepping down
The Beachbody Company Inc. President and Chief Financial Officer Sue Collyns is stepping down in May, the the digital fitness and nutrition subscription company has announced. She is leaving to transition to a new chapter…
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Chelsea Bid Gets Backing From Serena Williams, Lewis Hamilton
Final bids for Chelsea FC were submitted last week — and now two of the world’s top athletes are entering the mix. According to Sky Sports, 23-time Grand Slam singles champion Serena Williams and seven-time Formula 1…
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Speculation On Potential Athleta Spinoff Returns
Speculation that Gap, Inc. could explore a spinoff of its Athleta brand has returned. Speculation about the spinoff first arrived in July 2021 after the Wall Street Journal reported that Fabletics was looking to hire…
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Billie Jean King Enterprises, Elysian Park Ventures, the Los Angeles Dodgers, and R/GA Ventures to Launch First Venture Studio Focused on Women and Sports
NEW YORK, April 19, 2022 — Billie Jean King Enterprises, Elysian Park Ventures, the Los Angeles Dodgers, and R/GA Ventures are launching the Trailblazer Venture Studio, a new venture studio focused on the biggest growth opportunity in…
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A new Boston Marathon goal: Become more inclusive to local Black runners
Tiffany Chenault, a recreational runner and sociology professor at Salem State University, is a member of the Boston Athletic Association’s new Boston Running Collaborative, which aims at supporting a diverse community of runners in Boston…
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espnW Announces Lineup for Women + Sports Summit on May 4
The one-day event will gather a distinctive group of leaders and change-makers at the intersection of sports, business, and entertainment for a day of conversation and reflection about the women + sports space.
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Stories Behind the Most Powerful Women’s Sports Imagery
Here is the starting point for a new exhibition at the Saatchi Gallery, In-Focus: Women’s Sport Through The Lens, a deepdive into the Getty Images archive charting the visual depiction of sportswomen and how it…
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Women’s CiCLE Classic organisers weigh up new sponsor after backer withdraws over transgender policy
Organisers of the prestigious Women’s CiCLE Classic are weighing up whether to accept a sponsorship offer from Sex Matters and Fair Play For Women after the race’s long-standing backer pulled out in protest over British…
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‘Grit & Grace’: The First Women’s Paris-Roubaix With Marianne Martin and More
“Grit & Grace” features cycling legends like America’s first female Tour de France winner, Marianne Martin, Olympic gold medalists Anna van der Breggen and Connie Carpenter-Phinney, and road race champ Chantal van den Broek-Blaak. Each woman —…
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Liv Debuts Latest “Liv Committed” Global Brand Campaign, “All In”
NEWBURY PARK, Calif. /SPORTSWIRE WOMEN/ – Liv, the brand dedicated to getting more women on bikes, today introduced the third installment of its global brand campaign “Liv Committed,” introducing “All In.” Featuring Liv Racing athletes,…
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Sports Emmy Nominations Put a Spotlight on Women’s Sports
Nominees for the 43rd annual Sports Emmy Awards were announced Wednesday, with women’s sports featured in a number of categories. Nominees focused on women’s sports include ESPN’s “144” documentary on the 2020 WNBA season, Facebook Watch’s…
Wild Rye Launches Spring Collection and Partners with OutsidePR
Sun Valley, ID (April 7, 2022) /SPORTSWIRE WOMEN/ – Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, today announced its new Spring ‘22 Collection drop, along with its public…
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Record-Setting ALS Athlete Launches the 50for50 Challenge to Celebrate Completing 50 Marathons in 50 States
RALEIGH, N.C. /SPORTSWIRE WOMEN/ – As Andrea Lytle Peet draws closer to becoming the first person with ALS to complete 50 marathons and 50 states, the Team Drea Foundation is launching a unique customizable wellness…
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Victoria Evans breaks world record for fastest female solo row across the Atlantic Ocean after ‘intense’ trip
With nothing but her small boat for company, British lawyer Victoria Evans battled high winds, big waves and sleep deprivation to record the fastest female solo row across the Atlantic Ocean. After setting off from Tenerife, Spain, on…
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Women’s March Madness Viewership Skyrockets
Sunday night’s national championship between UConn and South Carolina drew 4.85 million viewers, peaking at 5.91 million, ESPN announced. That’s 18% more than last year, and 30% more than 2019 — making it the most-watched…
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NCAA Final Most Bet-On Women’s Game in History
The NCAA tournament championship game between UConn and South Carolina was the most watched women’s final since 2004 — and many of those viewers likely had some skin in the game. The Gamecocks’ 64-49 victory over the…
Title Nine’s Pitchfest Girls Announces 2022 Winners
Emeryville, Calif, April 5, 2022/SPORTSWIRE WOMEN/ – Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its first-annual Pitchfest Girls. Pitchfest Girls…
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Indyeva Debuts Innovative, Sustainable Women’s Outdoor Apparel for Spring 2022, Including New Trail-To-River Swimwear and Re-Imagined Zip-Off Pant
MONTREAL (April 4, 2022)/SPORTSWIRE WOMEN/ – Indyeva, an outdoor clothing company for women with a focus on thoughtful, sustainable design and manufacturing, is set to release its Spring/Summer 2022 (SS22) apparel collection which features sustainably-made, versatile…
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Lululemon Serves up Tennis and Golf Gear
Where once athletic women and yoga apparel stood as the main page mainstay on Lululemon’s site, now featured are a pair of tennis players, serving, volleying, modeling – but mostly taunting the competition. The majority…
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Women’s basketball players have quickly figured out how to earn NIL money
As the Final Four descends on Minneapolis with some of the biggest names in the game competing for the national title, women’s basketball continues to be the surprise winner in the first year of college…
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USA Gymnastics restructures leadership in women’s program
USA Gymnastics is overhauling its leadership structure in its women’s elite program. Instead of having one person serve as the program’s high-performance director, USA Gymnastics is dividing the job into three “equitable” positions, each of…
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Paige Bueckers Cementing Superstar Status, Earning Potential
The reigning Player of the Year Paige Bueckers carried UConn to its record-extending 14th straight Final Four. She scored 15 of her game-high 27 points in the extra periods in UConn’s 91-87 double-OT win over NC…
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Gnarly Nutrition joins as a partner for Women’s Epic Race, a new all-female trail race series
Salt Lake City, UT (March 29, 2022) /SPORTSWIRE WOMEN/ – Gnarly Nutrition is thrilled to announce its partnership with Women’s Epic Race, the first trail race in Utah created specifically for all levels of adventure-seeking…
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‘Queen of Basketball’ documentary on life of pioneer Lusia Harris wins Oscar
Lusia Harris’ legacy added another chapter when the documentary celebrating her historic story won an Oscar. “The Queen of Basketball” won the Academy Award for short subject documentary at the Academy Awards ceremony in Los…
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How Black Women Surfers Are Transforming a White-Dominated Sport
A growing number of women of color are promoting surfing as a recreational and professional sport for Black women and girls. Others include SurfearNEGRA, Textured Waves and Brown Girls Surf. According to an article in Surfer Today, 23 million…
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Walmart and Deloitte join the 2022 Gone Graveling Festival Lineup as Primary Sponsors
Victoria, B.C. – March 21, 2022 /SPORTSWIRE WOMEN/ – Girls Gone Gravel and Feisty Media are proud to announce Walmart and Deloitte as major sponsors of the Gone Graveling Women’s Festival. Over 250 women from…
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Olympic snowboard coach Foley suspended by US Center for SafeSport after sexual misconduct probe
U.S. Ski & Snowboard has confirmed head coach Peter Foley will have no contact with the snowboard cross team while he remains under investigation by the US Center for SafeSport over allegations of sexual misconduct.…
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Climb Like a Woman: A Bouldering Festival in the Himalayan Foothills Empowers Indian Women
The Indian climbing community is predominantly male. These women aim to change that. Outside
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Paige Bueckers’ NIL deals, explained: UConn basketball star’s portfolio includes partnerships with Gatorade, StockX
Paige Bueckers, a UConn guard, surged onto the national scene last season, averaging 20.0 points, 5.8 assists and 4.9 rebounds per game and leading the Huskies to the Final Four. Bueckers isn’t just a star…
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The Battle for Equity in NCAA Basketball
An extensive report commissioned by the NCAA found inequity is baked into the very fabric of the tournaments. Conducted by Kaplan Hecker & Fink, it found that revenue distribution, contracts, and even the culture prioritize…
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Nike, Jordan Brand combine to lead shoe/jersey deals in Women’s NCAA Tourney
Nike continues to reign as the leading shoe and jersey provider for teams in the Women’s NCAA Tournament. Nike and its Jordan Brand affiliate are outfitting 38 teams this year. Adidas saw a one team increase as well, outfitting…
Gnarly Nutrition joins as a partner for Lael Wilcox’s GRIT Cycling Mentorship Program
Salt Lake City, UT (March 16, 2022)/OUTDOOR SPORTSWIRE/ – Gnarly Nutrition athlete Lael Wilcox started the GRIT (Girls Riding Into Tomorrow) program with Cait Rodriguez in Alaska in 2017. Both accomplished cyclists, Lael and Cait are…
World Series CEO Heidi Muller Talks about Life, Family and Adventure Racing
/SPORTSWIRE WOMEN/ – Careful consideration doesn’t always play a part when choosing what you do in life. Sometimes it’s all about emotion, ambition, and taking the opportunities that come your way. When Heidi Muller first…
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NBC Sports to broadcast Tour de France Femmes
NBC Sports announced it will showcase the 2022 and 2023 Tour de France Femmes avec Zwift. This year’s event will run July 24-31 and start in Paris on the final day of racing at the men’s…
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Delta Air Lines sponsors National Women’s Soccer League
Delta Air Lines said it has signed a sponsorship deal to become the official airline of the National Women’s Soccer League. It’s Delta’s first major sponsorship of a women’s professional league and will make it the…
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ESPN to Launch First Full-Scale Fantasy Women’s Basketball Game
ESPN Fantasy will introduce next month ESPN Fantasy Women’s Basketball, the first full-scale, season-long fantasy game dedicated to a major women’s sport. The game will be open for signups in early April ahead of the start…
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Dick’s Sporting Goods and Just Women’s Sports Team Up for $150,000 Women’s College Basketball Bracket Challenge
Dick’s Sporting Goods and Just Women’s Sports is making March Madness for women’s college basketball fans a bit more lucrative. The retailer and the women’s sports multimedia platform have teamed up to offer a grand…
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Milestones in women’s history from the year you were born
Stacker dug through historical records and selected inspirational or important moments in women’s history every year from 1919 to 2021. Read on to find out when women in the U.S. and around the world won…
Colorado Classic Seeks Multi-Year Commitment to Relaunch Event
Denver, Colo. (March 8, 2022) /SPORTSWIRE WOMEN/ – The Colorado Classic®, America’s premier women’s only racing event, announces a public partnership request in a final effort to relaunch the event. In an open letter to…
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Ann Centner Breaks Women’s Course Record at Napa Valley Marathon
NAPA, CA /SPORTSWIRE WOMEN/ – Chilly morning temperatures gave way to perfect running conditions as Ann Centner, 30, of Tallahassee, Florida, made history on the Kaiser Permanente Napa Valley Marathon course on Sunday morning. Centner,…
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How much money do athletes in the WNBA make? Do they have other jobs?
While the public perception of professional basketball players being multi-millionaires, bolstered by the headline-grabbing stories of contracts in excess of $40 million, the reality is that in the women’s game, the money is far more humble.…
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Kate Hudson-founded Fabletics activewear brand announces 30 store openings in 2022
Fabletics, the online-native activewear company founded by actress Kate Hudson, has announced plans to open 30 new store locations in 2022. The new locations will increase Fabletics’ global brick-and-mortar presence to more than 100 storefronts by…
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American double Olympic basketball gold medallist arrested on drugs charges in Moscow
Double Olympic gold medallist Brittney Griner has been arrested in Moscow on drugs charges, USA Basketball has confirmed. The Russian Federal Customs Service announced in a statement that an inspection of hand luggage carried by…
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Doing 30 to 60 minutes of one exercise weekly could help you live longer, study says
Strengthening exercises most benefit your muscular and skeletal health, but they could have two other big perks: helping you prevent disease and live longer, according to new research published in the British Journal of Sports…
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Why Brittney Griner and Other W.N.B.A. Stars Play Overseas
Competing for international teams during the W.N.B.A.’s off-season is common for players. Why play overseas? For one, it gives them the chance to earn extra money. Depending on which country, leagues and teams, players can…
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U.S. Soccer Votes to Retain Cindy Parlow Cone as President
U.S. Soccer is staying the course, voting to keep Cindy Parlow Cone as president at the organization’s annual general meeting in Atlanta. Parlow Cone, the first woman president in U.S. Soccer Federation history, won the vote…
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Stanford women’s soccer goalkeeper, captain Katie Meyer dies at 22; cause of death confirmed
Katie Meyer, Stanford women’s soccer goalkeeper and captain, died on Tuesday in a campus residence. Her death was “determined to be self-inflicted” by the Santa Clara County Medical Examiner-Coroner’s Office. The office is investigating Meyer’s death…
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Serena Williams Venture Capital Firm Lands $111M
Serena Williams just scored a major off-court win — this time, with her venture capital firm. Serena Ventures announced on Wednesday that its first fund has raised $111 million. The fund will “invest in founders with diverse…
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Prairie Wear Partners with Press Forward PR
CALGARY, AB /SPORTSWIRE WOMEN/ – Prairie Wear, makers of Hugger support bras, has partnered with Press Forward for media relations, product placement, and communications strategy. “Prairie Wear is making compression bras that are easy to…
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WTA women’s tennis tour gets title sponsorship deal with Hologic, first since 2010
The WTA Tour has agreed to a multi-year, multimillion-dollar title sponsorship deal with Hologic, a medical technology company. The WTA declined to say how long its contract with Hologic runs or how much it is…
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Star Stanford women’s soccer goalkeeper Katie Meyer, 22, found dead on campus
A Stanford University student found dead on campus has been identified as Katie Meyer, the team captain and star goalkeeper for the 2019 Cardinal women’s national champion soccer team. While not disclosing any details surrounding…
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March Celebrates Women Led Companies: Krimson Klover with Rhonda Swenson
Boulder, Colorado (March 1, 2022) /SPORTSWIRE WOMEN/ – Krimson Klover, an activewear clothing company created by women, for women, Celebrate the Month of March and Women Led Businesses. A woman of inspirations, Rhonda possesses a…
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How Airplanes Became the WNBA’s Biggest Scandal
The Liberty’s repeated chartering of flights, a violation of CBA rules, is a window into the state of ownership in the league. SI WNBA
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New training seeks to prevent sexual harassment in the outdoor industry
On March 4, Seekhaven Family Crisis and Resource Center—a Utah-based violence and sexual-assault shelter—will partner with Futures Without Violence in a virtual training seminar – Seekhaven – that will give attendees a toolkit to effectively…
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Hope Solo Launches New Podcast in Partnership with Siriusxm
Former USWNT star goaltender and National Soccer Hall of FamerHope Solo is launching a new podcast in partnership with SiriusXM called “Hope Solo Speaks,” debuting across all platforms March 2. Solo will discuss a variety…
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First Irishwoman to row solo across the Atlantic arrives in Barbados
The first Irishwoman to row solo and unaided across the Atlantic ocean has ended her record-breaking feat after more than 80 days rowing 3,000 nautical miles that tested her to the limits of endurance. Dr Karen…
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Former USWNT goalkeeper Hope Solo blasts equal pay settlement as ‘heartbreaking, infuriating’
“Read the fine print.” Former United States goalkeeper Hope Solo said on Wednesday the women’s national team’s $24 million settlement with U.S. Soccer over an equal pay lawsuit was not the huge win it was being…
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Why The Conversation About Women’s Performance Matters
Feisty CEO Sara Gross talks about how more knowledge about female-specific performance can accelerate fitness success. Team USA
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Lea Davison Announces Retirement from International Racing
JERICHO, Vt. /SPORTSWIRE WOMEN/ – USA Cycling athlete Lea Davison has formally announced her retirement on Tuesday, February 22nd. Davison began racing locally in Vermont in 2000, which eventually led her to two Olympic Teams,…
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Feisty Media’s 2nd Annual Women’s Performance Summit is All About Empowerment
Victoria, BC— February 17, 2022 /SPORTSWIRE WOMEN/ – Feisty Media is hosting the second annual Women’s Performance Summit focused on providing active women the information they need to get the best from their bodies. The…
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Kristen Wilcox joins MarathonFoto as Director of Client Relations.
/SPORTSWIRE WOMEN/ – MarathonFoto, the world’s largest publisher of amateur endurance sports photos, announces that Kristen Wilcox will join the team as the Director of Client Relations. Wilcox will help ensure that client goals and…
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LIV Expands Embolden Series
NEWBURY PARK, Calif. (Feb. 15, 2022) /SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, today revealed its expanded Embolden series. Perfect for those new to trail riding, the Embolden is…
Kane Footwear Welcomes Hilary Knight to Athlete Team
Westport, CT (February 11, 2022) /SPORTSWIRE WOMEN/ – Kane Footwear is thrilled to announce a partnership with USA Hockey forward Hilary Knight. Kane seeks to enhance athlete performance by providing a comfortable, supportive recovery footwear option…
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Elite Distance Runner Kate Sanborn signs agency contract with Elite Runner Management
/SPORTSWIRE WOMEN/ – Kate Sanborn, an Olympic Trials qualifier and 2:33 marathoner, has signed an agency contract with Elite Runner Management (ERM), the Michigan based sports agency headed by Chris Mengel. It was also announced…
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BMC Switzerland announced as the presenting sponsor for the Gone Graveling Women’s Festival in Bentonville, AR
Victoria, B.C. – February 10, 2022 /SPORTSWIRE WOMEN/ – Girls Gone Gravel and Feisty Media are proud to announce BMC Switzerland as presenting sponsor of the Gone Graveling Women’s Festival. The inaugural women’s gravel festival…
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Outdoor Retailer Orvis Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer
MANCHESTER, Vt. (Feb. 8) /SPORTSWIRE WOMEN/ – Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created…
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Pro Triathlete and Paralympic Guide Jillian Elliot Joins Team MPI Coaching Team
Boise, ID (February 2022) /SPORTSWIRE WOMEN/ – Team MPI is thrilled to welcome professional triathlete and paralympic guide Jillian Elliot to the coaching team! Jillian brings a wealth of experience racing around the world. During…
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Chinese firms rush to support women’s football team after Asian Cup win
The companies’ moves, though most likely aimed at showing appreciation for the team’s efforts that have inspired the entire country, also reflect the growing popularity of women’s football and women’s sports in general, which would…
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How close are the Winter Olympics to being gender equal?
At the 2022 Winter Olympics, 45% of athletes are women, a Winter Games record. That’s up from 41% four years ago in PyeongChang – and 4.3% at the inaugural Olympic Winter Games in 1924. Beijing…
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WNBA Announces Close Of Capital Raise To Fuel Investment In Long-Term Transformation Of League
– Business, Sports and Entertainment Leaders Michael and Susan Dell, Karen Finerman, Linda Henry, Dee Haslam and Whitney Johnson, Secretary Condoleezza Rice to be Among Equity Partners – – WNBA Changemaker NIKE, Inc. Strengthens Support…
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Join Liv Ladies AllRide: Powered by SRAM Mountain Bike Skills Camps Returns for 8th Season
BEND, Ore. (Feb. 3, 2022) /SPORTSWIRE WOMEN/ – Ladies of all mountain bike skill levels, from beginner to seasoned rider are invited to join Ladies AllRide for its eighth season of mountain bike skills camps…
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Feisty Media launches The Women’s Performance Podcast to help active women feel and perform their best
Victoria, BC— February 2, 2022 /SPORTSWIRE WOMEN/ – Feisty Media is releasing its 8th podcast with a focus on connecting active women to relevant information that will help them meet their goals. The podcast will…
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Women’s Sports Network seeks to spotlight female athletes
This summer, L.A.-based Fast Studios plans to launch the Women’s Sports Network, a 24-hour television channel entirely devoted to covering female athletes on and off the field. The Women’s Sports Network is partnering with several…
Washington Spirit Announce Partnership with RealResponse For Safe, Secure Reporting, Feedback and Monitoring
Washington, D.C. and Charlotte, NC (02/01/22) /SPORTSWIRE WOMEN/ – The Washington Spirit have partnered with RealResponse (@RealResponseHQ), the award-winning leading safe and secure feedback, monitoring and anonymous reporting platform for athletic teams and organizations. RealResponse…
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Major events, commercial attention and growing audiences: What does 2022 hold for women’s sport?
SportsPro looks ahead to a bumper 12 months for women’s sport and outlines why this year could be another significant milestone in its ongoing upward trajectory. SportsPro
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A Running Brand for Women, by Women: The Flight of Oiselle
Muse by Clio spoke with Oiselle’s founder and CEO for its On Brand series about helming a female-led, female-focused company, being an unabashedly feminist brand, and sponsoring pregnant athletes … back in 2013. Muse by…
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Study: Lululemon To Pass Nike In Women’s Activewear
Changes in the way Americans work out — or at least get dressed to do so — will lead to major brand upheavals in the year ahead, according to NPD Group’s new forecast. Nike, Jordan…
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Women’s Six Nations secures first title sponsor
Video platform TikTok has become the first standalone title sponsor in the 21-year history of the Women’s Six Nations rugby tournament, agreeing a four-year deal that includes an Official Fans category sponsorship of the men’s…
Women’s Running Inspires Female Empowerment in New 360 YOU Program
BOULDER, CO — January 27, 2022 /SPORTSWIRE WOMEN/ – Women’s Running, owned by Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, has announced 360 YOU, a member-only…
Wild Rye Selected by Ladies AllRide as Official Apparel Partner for 2022 and Beyond
KETCHUM, Idaho (January 27, 2022) /SPORTSWIRE WOMEN/ – Wild Rye, the apparel brand choice for women-identifying outdoor lovers, is excited to share that it has partnered with Ladies AllRide, the mountain bike skills camp series…
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Tucson Bicycle Classic Promotes Equality through Equal Distances, Prize Money and Women’s New Racer Program
January 24, 2022, Tucson, AZ /SPORTSWIRE WOMEN/ – The Tucson Bicycle Classic is pleased to announce for the first time ever, the race will feature equal race distances for both women’s and men’s race categories,…
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Study reveals impact 10 minutes of exercise can have on adults over 40
More than 110,000 US deaths could be prevented each year if adults over 40 added 10 minutes of daily moderate to vigorous physical activity to their normal routines, according a study published Monday in the journal…
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Lolë Welcomes New Vice-President of Sales
MONTREAL (January 20, 2022) /SPORTSWIRE WOMEN/ – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Nadine Garneau as the brand’s vice president of sales. “We are thrilled to have Nadine…
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One Knoxville SC partners with UT women’s soccer players to design apparel
Pro soccer team One Knoxville SC has announced they will partner with a dozen players in a “first-of-its-kind” apparel deal. The club announced that 12 members of the defending SEC champion Tennessee women’s soccer team will…
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F2C Nutrition Welcomes Meaghan Hackinen – Ultra-Endurance Cyclist and 2021 BC EPIC 1000 Overall Champion to Team F2C
Vancouver, B.C. Jan 19, 2022 /SPORTSWIRE WOMEN/ – F2C Nutrition Inc. is happy to announce a partnership with Meaghan Hackinen, current world record holder of the 24-Hour World Time Trials. F2C Nutrition, known for premium…
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GO Sleeves Signs Pro Contract with Skyrunner Hillary “Hillygoat” Allen
San Jose, CA (January 19, 2022) /SPORTSWIRE WOMEN/ – GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of Skyrace Endurance Runner Hillary…
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Women’s Hockey Gets $25 Million Boost Amid Expansion Plans
The Premier Hockey Federation, formerly known as the NWHL, announced a $25 million investment in its players and the league over the next three years from its Board of Governors, the largest one-time independent investment in the history…
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55% of US female cyclists started or returned during pandemic, shows research
The National Bicycle Dealers Association (NBDA), has revealed that 55.4% of female cyclists started or returned during the pandemic, as found by the trade-org in its Bicycling Buying 2021 Consumer Research Study. While 56.8% of…
InsideTracker Celebrates Athlete, Keira D’Amato, New American Marathon Recordholder
CAMBRIDGE, Mass.— Jan. 18, 2021/SPORTSWIRE WOMEN/ – American marathon runner, Keira D’Amato, ran into the American record books with a time of 2:19.12 in the Chevron Houston Marathon Sunday, shaving 24 seconds off the previous…
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Sports Illustrated’s Fittest 50 2022
Each year Sports Illustrated accepts the challenge and ranks the best-conditioned athletes in the world, consulting the expertise of trainers, exercise physiologists and performance experts with experience across the college, pro and Olympic levels of sports. The…
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The Two Women’s Cycling Unions Are at Odds Over the Prize Money Management System
One organization representing the women’s peloton has taken aim at another organization representing the women’s peloton this week. Cycling Tips
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Obstacle Course Racing Superstar, Hunter McIntyre and World’s Toughest Mudder Champion, Katie Knight Sign with BOA Nutrition
(RALEIGH, NC) January 14, 2022 /SPORTSWIRE WOMEN/ – BOA Nutrition announced it has inked a deal with the 7-time champion and world-record-holder in multiple obstacle course racing disciplines. Hunter McIntyre holds titles from Hyrox, Tough Mudder…
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Highest-Paid Female Athletes Earned $167M in 2021
The world’s highest-paid female athletes have made a name for themselves in their respective sports, but most of the women make more money from endorsements than they do competing. The top 10 accounted for a…
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Nell Rojas Announces Her Adidas Sponsorship and Starts Off on a Very Generous Foot
Even after a remarkable fall 2021 season where she won her first U.S. championship at the Cherry Blossom 10 Miler and finished as the first American female at the Boston Marathon, Nell Rojas had no exciting offers awaiting.…
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Sherri McMillan invited to present the keynote address at the IDEA Personal Trainer institute
Vancouver WA – January 11, 2022/SPORTSWIRE WOMEN/ – Sherri McMillan, the founder of Why Community and the owner of Northwest Personal Training, will deliver the keynote presentation at the IDEA Personal Trainer Institute in Alexandria,…
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Naomi Osaka Releases Her Third Collaboration with Nike
Osaka has debuted her third clothing collection with Nike. The four-time Grand Slam champion tennis star played creative director for a shoot, meticulously styling, curating and photographing its new line, flexing her creative muscles. The highly considered…
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rabbit To Support the Born to Adapt 3 Hour Challenge for Adaptive Athletes
January 11th, 2022, Santa Barbara, California /SPORTSWIRE WOMEN/ – On Saturday, April 16th, the Born to Adapt 3 Hour Challenge will begin. When the gun goes off at 10:00 am, the history of running will…
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Lululemon Signs Leylah Fernandez, Plans Tennis-Specific Apparel
With Leylah Fernandez leading the charge, Lululemon plans tennis-specific gear, likely launching in spring. Lululemon was drawn to Fernandez not just because of her athleticism, but because she is family-oriented, a goal-setter, exude positivity and offers…
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VF Corporation Appoints Nicole Otto as Global Brand President, The North Face®
DENVER–VF Corporation today announced that it has appointed Nicole Otto to the position of Global Brand President, The North Face®. Otto joins VF following a successful 16-year career at Nike and will succeed Steve Murray, who…
Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program
Austin, Texas – Jan. 11, 2022 /SPORTSWIRE WOMEN/ – Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across…
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The gender balance imperative
Want a healthier business? Take a cue from Cotopaxi and Title Nine: Elevate more women. Outside
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Diamondback Adds Adventure and Gravel Cyclist Devin Cowens to Athlete Roster
KENT, Wash., (Jan. 6, 2022) /SPORTSWIRE WOMEN/ – Diamondback is pleased to announce the addition of Devin Cowens to its athlete roster for 2022. Cowens is a well known cycling advocate who has brought a greater…
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Le Col and Wahoo form women’s team with WorldTour ambitions
Wahoo is targeting the Women’s WorldTour next year in a new partnership with clothing manufacturer Le Col. The company has taken over as a named sponsor of the Drops-Le Col p/b Tempur squad. Tom and Bob Varney…
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UCI begin 2022 by banning more women’s team jerseys due to colour clashes
The UCI has rejected the pink jersey of Basque squad Bizkaia Durango, shortly after offering the same verdict to the jerseys of Andy Schleck-CP NVST-Immo Losch and British team AWOL O’Shea. On Tuesday morning the…
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Studies show that women who are sports fans do not necessarily have to participate in more games
New research shows that even American women who identify themselves as very enthusiastic sports fans see less frequent athletic events than women who say they are less interested. Overall, a survey of more than 2,800…
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Liv Joins Team BikeExchange-Jayco as Technical Partner Through 2024
NEWBURY PARK, Calif. (Jan. 3, 2022) /SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, today announced its technical partnership with Team BikeExchange-Jayco (formerly GreenEDGE Cycling) through 2024. “We are proud…
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Deloitte’s sport business forecast: Women’s football to reach new heights in 2022
This year has been one to remember for women’s football, with further significant growth in the women’s game, including a £30m sponsorship deal announced for the FA Women’s Super League and Women’s Championship, marking a new record for investment…
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Liv Factory Racing and Liv Racing Collective Athletes Shine This Season
NEWBURY PARK, Calif. (Dec. 29, 2021) /SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, is celebrating the outstanding race seasons from its Liv Factory Racing and Liv Racing Collective riders.…
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NCAA Volleyball Championship Draws Record 1.2 million Viewers
NCAA Volleyball continues to grow, with nearly 1.2 million viewers tuning in to watch Wisconsin defeat Nebraska in the championship match on ESPN2. The final tally makes it the most-viewed women’s college volleyball match ever on ESPN’s…
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Women lead the way: Katie Taylor, Kellie Harrington and Rachael Blackmore are the most admired sports stars in Ireland
The awards were based on the Teneo Sport and Sponsorship Index 2021 (TSSI). Female athletes dominate many of the categories including most admired athletes and greatest sporting achievements of the year. independent.ie
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Crypto.com Becomes First Crypto Firm To Sponsor a Women Sports Team
The cryptocurrency mania has taken the professional women’s sports as Crypto.com, a major crypto exchange, has announced that it became Angel City FC’s (ACFC) exclusive partner to support financial education and independence for players and fans.…
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Life As a Female Continental Rider: Paid and Professional?
Making it onto a UCI-registered team is a goal for many young riders. Once they get there though, the reality isn’t always so glamorous. Cycling Tips
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American Surfer Sage Erickson Joins The Pho3nix Movement
20 December 2021, SYDNEY /SPORTSWIRE WOMEN/ – MANA Sports & Entertainment Group are proud to announce American professional surfer Sage Erickson has signed on as an ambassador for the Pho3nix Foundation, a not-for-profit with the…
Outside Interactive, Inc. Launches Exclusive Video Series Featuring Two-Time Olympic Gold Medalist and World Cup Alpine Skier, Mikaela Shiffrin
BOULDER, CO — December 16, 2021/OUTDOOR SPORTSWIRE/ – Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, today announced the release of an exclusive video series featuring the…
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Swimwear company secures $18.5M Series B round led by Jay Z’s venture firm
Swimwear brand Andie has announced an $18.5 million Series B funding round led by Jay-Z’s investment firm Marcy Venture Partners. The company said it plans to use the funds to continue to expand its omnichannel distribution and…
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USA Gymnastics, USOPC reach $380M settlement with victims
The legal wrangling between USA Gymnastics and the more than 500 victims of sexual abuse by former national team doctor Larry Nassar, among others, is over after a $380 million settlement was reached, ending one…
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Voyager Digital becomes the official cryptocurrency brokerage partner of the NWSL
NEW YORK, N.Y. (December 14, 2021) – Voyager Digital Ltd. (“Voyager” or the “Company”) (TSX: VOYG; OTCQX: VYGVF; FRA: UCD2), one of the fastest-growing, publicly traded cryptocurrency platforms in the United States, today announced a multi-year agreement with…
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For girls following Sarah Fuller’s football path, ‘now that door’s just wide open’
Sarah Fuller, college soccer player for the University of North Texas, has been tagged so many times on her social media account with videos showing girls kicking footballs across the country, that it has been…
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Charlton Athletic receive huge backlash over ‘bizarre’ women’s team rebrand proposal
Charlton Athletic are coming under serious scrutiny from many within the women’s football community after proposing a rebrand on their women’s team. A move, spearheaded by club owner Thomas Sandgaard, will see Charlton Women become…
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Meet Your 2022 Life Time Grand Prix Race Series Athletes
BOULDER, Colo., Dec. 10, 2021 — Life Time (NYSE: LTH), owner and producer of more than 30 renowned athletic events across the nation, today announced the 60 athletes who have been selected to compete in…
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Suzanne Cohen Joins The IRONMAN Group As New Chief Marketing Officer
TAMPA, Fla. (Dec 8, 2021) /SPORTSWIRE WOMEN/ – The IRONMAN Group is pleased to announce the addition of Suzanne Cohen as the company’s new Chief Marketing Officer (CMO). Cohen joins the executive team at The…
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Utah’s Women’s Epic Race Empowers More Women to Get Outside
Women’s Epic, the first trail race in Utah created specifically for all levels of adventure-seeking women, is excited to announce they are doubling in size after just one race season, giving more women the opportunity…
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WNBA apparel for the win
According to Google’s Year in Search 2021, from coast to coast, WNBA jerseys searches doubled this year compared to the previous year in the U.S., as the WNBA entered its 25th season. Google
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Suzanne Cohen Joins The IRONMAN Group As New Chief Marketing Officer
TAMPA, Fla. (Dec 8, 2021) /SPORTSWIRE WOMEN/ – The IRONMAN Group is pleased to announce the addition of Suzanne Cohen as the company’s new Chief Marketing Officer (CMO). Cohen joins the executive team at The…
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UPenn Transgender Athlete Dominates Women’s Swimming, Sparks Outrage After Destroying Records
A transgender swimmer who previously competed as a man at the University of Pennsylvania has sparked new outrage about fairness in women’s sports after destroying women’s swim records at the school and the Ivy League.…
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Oiselle’s Lauren Fleshman on Advocating for Women in a Sports System Built by Men
Muse by Clio spoke to Oiselle’s brand strategy advisor Lauren Fleshman for its Time-Out series, where they chat with folks in the sports world about their favorite athletes, teams, sports movies and shows, and their…
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Alpine Parrot Earns Best of What’s New Award from Popular Science
DENVER, Colo. (Dec. 7, 2021) /SPORTSWIRE WOMEN/ – Alpine Parrot, maker of technical apparel for women sizes 14-24, received a spot in the coveted 2021 Popular Science Best of What’s New Awards in the Sports…
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The UCI increases percentage of their women committee members
One of the goals of the reorganization of the Union Cycliste Internationale was to increase the proportion of women’s representation to at least 25%. This goal has been exceeded as the percentage of women has…
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Girls Gone Gravel and Feisty Media launch the Gone Graveling Festival, the first Women’s Gravel Festival in Bentonville, AR
Victoria, B.C. – December 6, 2021 /SPORTSWIRE WOMEN/ – Girls Gone Gravel and Feisty Media are proud to announce the first of its kind women’s gravel festival, the Gone Graveling Festival. The event will take…
American-made FORLOH introduces women-specific rain gear
WHITEFISH, Mont. (Dec. 1, 2021) /SPORTSWIRE WOMEN/ – The 2021-22 hunting seasons may have hit their peak, but FORLOH, the 100% made-in-America technical outdoor brand, continues to bring innovation to the market with the release of two…
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Women’s tennis tour suspends China events over Peng concerns
In the strongest public stand against China taken by a sports body, the head of the women’s professional tennis tour announced Wednesday that all WTA tournaments there would be suspended because of concerns about the…
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Flagg Bicycle Group acquires Terry Bicycles
The Flagg Bicycle Group announced Wednesday that it acquired women’s cycling company Terry Bicycles, which will be renamed Terry Precision Cycling. Liz Robert will remain president and CEO and shareholder in Terry Precision Cycling and…
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LPGA Tour seizing on more sponsor interest in women’s sports
People have had an awakening around women’s sports, often seen as an undervalued asset. And because of the world’s focus on diversity, equity and inclusion, people have looked at women’s sports and realized that it…
OOFOS Partners with the Marni On The Move Podcast to Launch Brand Ambassador Focused Podcast Mini-Series
New York, NY—November 22, 2021 /SPORTSWIRE WOMEN/ –OOFOS, the global leader in recovery footwear, partners with the Marni On The Move podcast, the popular endurance sports, fitness and wellness focused show to kick off a…
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Are Workout ‘Highs’ Real? Study Finds Cannabis-Like Substances Released After Exercise
New research finds that exercising can increase production of our body’s own cannabis-like substances, which reduce inflammation and could potentially help prevent conditions like arthritis, heart disease, and even cancer. The study, published in the journal Gut…
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Momentum behind women’s pro sports has fans — and investors — cheering
During Covid, almost every single men’s sports ratings went down, but WNBA and NWSL ratings went way up. There’s new support for professional women’s sports. Big names are committing big dollars — and it is…
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Mindfulness and Well-Being a Focus for 2022 Industry Conference
(Nov. 16, 2022) /SPORTSWIRE WOMEN/ – If you’ve ever touted your stress and anxiety levels as a badge of accomplishment, a keynote speaker at the 2022 Running USA Industry Conference presented by Race Roster may…
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PEARL iZUMi Partners with Body Positivity Advocate Marley Blonsky
LOUISVILLE, Colo. (Nov 9, 2021) /SPORTSWIRE WOMEN/ – PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with athlete Marley Blonsky. Blonsky, who is on a mission to build…
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Lune Active now distributed in North America by In-Sport Fashions
Canadian distributor In-Sport Fashions distributes Lune Active in North America Lune Active is an Amsterdam-based athleisure apparel brand They are inspired by nature, and driven by powerful women Montreal, Canada /SPORTSWIRE WOMEN/ – Lune Active…
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New research shows adding coffee to your post-workout beverage can help you recovery more effectively
A lot of runners drink coffee before they hit the road to give them a boost of energy and improve performance, but a new study suggests that a cup of joe after your workout provides benefits as well.…
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Klarna, Birdies discuss impetus behind Angel City FC deals
Angel City FC, the Los Angeles women’s soccer team beginning play in 2022, adding an eighth founding-level sponsor in Klarna, a Swedish fintech company that provides a variety of e-commerce services. It’s the brand’s first…
Advocate Alison Mariella Désir Launches Street Style Collection with Oiselle
Seattle, WA /SPORTSWIRE WOMEN/ – Oiselle, a by woman for woman athletic apparel company, partners with Alison Mariella Désir, an activist and founder of Harlem Run, on a three-piece collection inspired by Harlem street style.…
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WNBA players’ union looks to expand community support through sponsorship deal
The WNBA players’ union will continue its support for causes in each of the league’s 12 markets, forming a multiyear partnership with Pepsi Stronger Together, the company’s initiative to support community involvement projects. The project…
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Women’s Pro Hockey Rebrands Under Private Owners and New Sponsors
Alongside the announcement of a new broadcast deal with ESPN, the National Women’s Hockey League has rebranded, launching a new identity as the Premier Hockey Federation. Sportico
InsideTracker Presents Shalane Flanagan, Emily Abbate in Live-Streamed Hurdle Podcast Event
CAMBRIDGE, Mass.— Nov. 4, 2021— InsideTracker, the leading truly personalized performance and nutrition system, presents a live, virtual event featuring endurance legend Shalane Flanagan in conversation with acclaimed journalist Emily Abbate on the eve of…
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VF Corporation Named One of the World’s Top Female Friendly Companies by Forbes
DENVER–(BUSINESS WIRE) –VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, has been ranked No. 12 of 300 on the Forbes list of the World’s Top Female Friendly Companies 2021.…
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Japan’s new women’s pro soccer league aims to attract players from U.S., France and more
The sporting landscape in Japan is showing no sign of slowing down as the Tokyo Olympic and Paralympic Games drift into distant memories. In September, more sporting history was made with the launch of the…
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Angel City FC, Determined To Build Differently, Adds Klarna In A Different Kind Of Sponsorship Deal
ACFC’s new multi-year deal with Klarna, an all-in-one shopping platform, represents that company’s first foray into a sports organization anywhere in the world. Forbes
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Her Spirit x HUUB apparel tie-up and HUUB Tour de Her Spirit
Her Spirit, the UK-based specialist fitness platform for women, has announced an apparel partnership with HUUB Design. Together they will develop a range of products that women feel proud, enabling them to want to be more active. To…
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Changing the Game: A New Era in Women’s Sports
From media coverage to exercise science and startup funding, women’s sports have long been overlooked. But now, a growing number of entrepreneurs and investors are shining a spotlight on female athletics. Can they change the…
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Rossignol Supports Women of Winter for 2021/22 Season
Rossignol kicks off the 2021/2022 winter season with continuing support of Women of Winter (WoW). For 2021/22, WoW and PSIA-AASI will provide 30 scholarships (up from six last year) to receive PSIA-AASI Level 1 certifications with…
Stoke! BOTE Welcomes Juli Hernandez as Ambassador
Juli Hernandez is known for being an incredible athlete and human who surfs, skates, and pioneers board sports for women. Juli calls California home, but her mix of Cuban, Costa Rican, Italian, and Spanish roots…
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Angel City FC announce revenue-sharing plan with their players
NWSL (National Women’s Soccer League) expansion team Angel City FC announced that one percent of the net ticketing revenue from all of Angel City’s home regular season NWSL games will be divided equally amongst each…
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Adidas joins Black Women’s Player Collective as long term partner, commits to building mini soccer pitches by year’s end
In an effort to abolish barriers standing in the way of future advancements in the game of soccer, Adidas and the Black Women’s Player Collective (BWPC) are teaming up to change the narrative of Black women and…
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Blackstone buys majority stake in shapewear maker Spanx
Investment firm Blackstone Inc will buy a majority stake in Spanx, valuing the shapewear maker at $1.2 billion, allowing Spanx to further expand globally and help it strengthen its online business. The New York Post
National Champions, World Champions and Olympians Will Be Competing at The Into The Lion’s Den Powered By SRAM Women’s Race
SACRAMENTO, CA (October 20, 2021) /SPORTSWIRE WOMEN/ — Into the Lion’s Den powered by SRAM announced the women’s teams racing in Sacramento, CA on October 30th. The women’s race will feature top U.S. trade teams, including…
Elite Runner Releases New Book about Running and Training Throughout Pregnancy and into the Fourth Trimester
/SPORTSWIRE WOMEN/ — Natasha LaBeaud Anzures, an elite runner for Canada, has just released a new book entitled, “Pregruncy: An Elite Runner’s Journey Training Through Pregnancy.” The book details every day of pregnancy and the…
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Texas set to ban transgender girls and women from participating in female school sports
The Texas House of Representatives claims that the law, which would apply to public school teams through high school, protects fair competition. Current rules state that testosterone level in serum must remain below 10 nmol/L…
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How Under Armour Is Winning With Women in Basketball — and Why That Impacts Its Efforts in Other Sports
Under Armour revealed its Breakthru basketball sneaker, the Flow Breakthru 2, emblematic of its continuous efforts to cater to women athletes. To break down barriers that girls often face when playing or considering playing sports,…
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Diamondback’s Eat My Dust Gravel Scholarship Returns for its Second Year
KENT, Wash., (October, 15, 2021) /SPORTSWIRE WOMEN/ — Diamondback, a leader in the gravel cycling space, and professional triathlete and gravel racer Rach McBride have teamed up for the second annual Gravel Scholarship. This year with…
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Women’s Tour de France signs up Discovery and NTT as broadcast and tech partners
Race organiser the Amaury Sporting Organisation (ASO) has appointed Marion Rousse as race director and secured connected fitness platform Zwift as title sponsor for the inaugural edition of the relaunched ‘Tour de France Femmes’ to…
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‘Women in Adventure’: Garmin Spotlights Marathon Record Runner Chau Smith
It would be hard to find a runner in their 70s as accomplished as Chau Smith. But for her, it’s not just about the challenge – it’s just what she likes to do. Now 74,…
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Altra Announces Partnership with Elite Distance Runner Frank Lara
DENVER (Oct. 14, 2021) /SPORTSWIRE WOMEN/ — Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF…
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Tour de France 2022: women’s race reborn as eight-stage route unveiled
The women’s Tour de France was reborn as the 2022 race route was unveiled in the Palais des Congrès in Paris by the newly appointed race director Marion Rousse. The eight-stage race, which begins on July…
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Marion Rousse appointed race director of Tour de France Femmes
Race organizers ASO confirmed Sunday that the French former rider and current television analyst Marion Rousse will head up the organization of next summer’s inaugural Tour de France Femmes avec Zwift. The women’s Tour de…
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Women Who Rally: Pensacola Sports Gears Up for 2021 Women’s Half Marathon
Pensacola, Fla. (October 01, 2021) /SPORTSWIRE WOMEN/ — This one is for the ladies! Pensacola Sports and Rally Pensacola are gearing up for the annual Women’s Half Marathon, presented by Publix. Be a part of…
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Nike CEO John Donahoe on How Serena Williams Changed the Swoosh and Improving Hispanic Representation
Nike Inc. president and CEO John Donahoe participated in a fireside chat during the American culture-focused media event L’Attitude, alongside its co-founder, Sol Trujillo. His most compelling narrative shared was how tennis icon Serena Williams,…
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TIBCO-Silicon Valley Bank provides funding for women’s development team
Team TIBCO-Silicon Valley Bank announced that it will take the lead in funding Fount Cycling Guild as a women’s development team for next season, providing support through the Silicon Valley Cycling Foundation. A grassroots development team…
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Former WSL CEO Named Leader of US Ski & Snowboard
U.S. Ski & Snowboard announced the appointment of Sophie Goldschmidt as the organization’s next President and CEO, officially beginning on October 18, taking over from current President and CEO Tiger Shaw. Shop Eat Surf
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P3R and Magee-Womens Research Institute & Foundation Continue to Empower Women’s Health and Wellness With Renewed Partnership
PITTSBURGH, PA (September 28, 2021) /SPORTSWIRE WOMEN/ — P3R has renewed its partnership with the Magee-Womens Research Institute & Foundation (MWRIF) to support and empower women throughout their running and wellness journeys. Transforming women’s lives…
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Under-fire USA Gymnastics appoints chief communications officer
Jill Geer, who has almost 20 years’ experience within the Olympic Movement, has secured the post at a governing body which has come under fire over its handling of allegations against disgraced doctor Larry Nassar. The…
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MKTG gets domestic sponsorship brief for 2022 Women’s Basketball World Cup
The MKTG Sports and Entertainment agency has been unveiled as the official commercial partner for the 2022 Fiba Women’s Basketball World Cup. A subsidiary of Dentsu Sports International, MKTG will work with the tournament’s local…
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