Running Brands See Bright Future for Women’s-Focused Events
November 24, 2025
Through rain and relentless desert heat, over 4,000 women (and a handful of men) pounded Scottsdale’s streets in a sea of colorful energy, community and pain as they came together to run 26.2 miles in the second annual Every Woman’s Marathon.
Featuring major sponsors like Saucony and Rabbit, the race was marketed as “By women, for women” in an event that women weren’t widely allowed to participate in until the 1970s.
“It was (about) starting to correct the path a bit and claim our space as women,” senior VP of consumer marketing for race organizer Team Milk, Miranda Abney, told Athletech News. Athletech NEWS
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