BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
March 28, 2025
Leveling the Playing Field: $32.5 Million Gap Between Men’s, Women’s Sports Funding at GU
The difference is especially pronounced within basketball: Georgetown spends $34.3 million on its men’s basketball team every year, nearly ten times more than on its women’s basketball team, which has annual expenses of $3.5 million. The Hoya
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March 27, 2025
NFL Bringing in Caitlin Clark to Help With New Flag Football initiative
Caitlin Clark will reportedly attend an NFL panel at the league's annual owners meeting in Palm Beach, Fla. next week where she'll discuss women's sports and the future of flag football, according to Eric Fisher of Front Office Sports. SI
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March 27, 2025
Money Is Finally on the Line at the Women’s NCAA Tournament
After years of those conversations, NCAA membership voted unanimously in January to establish a payment structure for women’s basketball, starting with the tournament this March. SI
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March 27, 2025
Lululemon Posts Double-Digit Sales Gain in Q4 as International Surges
Lululemon Athletica, Inc. reported net revenue increased 13 percent year-over-year to $3.6 billion, or 14 percent on a constant dollar (cd) basis, for the fiscal year ended February 2, 2025. SGB Media
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March 26, 2025
Women’s Sports Quicken the Pace for Licensing
As the popularity of women’s sports continues to grow, licensing is coming into play at an ever-faster pace. Traditionally, leagues have waited several seasons before embarking on a licensing program to build an engaged fan base. Licensing International
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March 26, 2025
Boston professional women’s soccer team announces new name
The new professional women’s soccer team expected to begin playing in Boston in 2026 has announced a new name: Boston Legacy Football Club. Mass Live
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March 24, 2025
With March Madness underway, it’s game time for newly opened women’s-sports bars across the US
Several new bars dedicated to women's sports have made the mad dash to open in time to capitalize on March Madness, now in full swing. From San Francisco to Cleveland, there will be more than a dozen across the country before the year is over. The femme-focused bar scene has made...
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March 21, 2025
Austin’s first women’s sports pub opens its doors just in time for March Madness
Austin's first women's sport's pub has opened near the University of Texas at Austin that's celebrating women's sport in a unique way. KVUE
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March 20, 2025
International Olympic Committee elects first female president
Former Olympic swimmer Kirsty Coventry of Zimbabwe is set to become the 10th leader of the International Olympic Committee in its 131-year history. Running Magazine
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March 18, 2025
Women’s elite sports to generate more than $2.35 billion in 2025, says Deloitte
Global revenues in women's elite sports will surpass $2.35 billion in 2025, up from $1.88 billion last year, Deloitte said on Tuesday. The projected amount based on matchday, broadcast and commercial revenues is predicted to have increased by 240% in four years, Deloitte said. Reuters
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March 18, 2025
Denver NWSL announces plan for first women’s soccer-dedicated stadium in Colorado
Denver NWSL and Denver Mayor Mike Johnston jointly announced Tuesday a new stadium in the heart of Denver dedicated to women’s soccer. All For XI
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March 17, 2025
Serena Williams’ husband Alexis Ohanian vows to push for women’s golf in TGL, eyes Nelly Korda & other stars to exercise LAGC rights
Serena Williams' husband, Alexia Ohanian, plans to bring women's golf to TGL. The Los Angeles Golf Club owner holds the right of first refusal for an L.A. women's team and sees stars like Nelly Korda as key to its potential. Sportskeeda
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March 17, 2025
Women’s March Madness Enters Year 1 of Polarizing Rights Deal
The 2025 Women’s March Madness tournament is a historic one: It’s the first under the eight-year, $920 million contract extension between ESPN and the NCAA. Front Office Sports
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March 14, 2025
Rad Power Bikes Appoints New CEO after Phil Molyneux’s Departure
Rad Power Bikes (RPB) has appointed former Bartell Drugs CEO Kathi Lentzsch as its new chief executive officer, closing the loop after the surprising departure of former CEO Phil Molyneux. SGB Media
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March 13, 2025
The growth of women’s sports is spurring a building boom
While it might not be the flashiest way to chart the rapid growth of women's professional sports, a building boom is showing that investors are paying attention. There's already a dedicated women's soccer stadium in the National Women's Soccer League and another one is planned. The WNBA has seen a jump in new practice...
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March 13, 2025
Monarch Collective expands fund to $250m as institutional interest in women’s sports surges
Monarch Collective, a private equity fund dedicated to women’s sports, has expanded its fund size to $250 million from an initial $150 million used at founding in 2023. Sportico
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March 12, 2025
Eminem Joins Detroit’s WNBA Expansion Bid Group
Rapper Eminem is part of the effort to bring a WNBA expansion team to Detroit, according to someone familiar with the process, joining a bid group that includes some of the city’s most prominent sports owners, executives and athletes. Sportico
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March 11, 2025
Ad spending on women’s sports more than doubled last year
Women’s sports enjoyed a marquee year across the board in 2024, but especially in television advertising, according to TV marketing firm EDO. CNBC
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March 10, 2025
WNBA Expansion Cuts Into Owners’ Share, Not NBA or 2022 Investors
The current WNBA expansion process has attracted more than a dozen groups interested in bringing a women's basketball team to their market. MSN
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March 7, 2025
New York Liberty’s Sabrina Ionescu’s Invests In Women’s Sports: Bay Area Soccer Club
The Oregon Ducks and New York Liberty guard Sabrina Ionescu is now an investor for the National Women's Soccer League's Bay football club. Oregon Ducks
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March 7, 2025
Portland Thorns & WNBA Team Plan $150 Million Women’s Sports Campus
RAJ Sports announced plans for a groundbreaking dual-sport women’s performance center in Hillsboro for both Portland Thorns and WNBA team. HillsBoro
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March 6, 2025
WTA players to receive maternity pay for first time
Female tennis players will receive paid maternity leave on the WTA Tour for the first time. More than 320 players will be eligible for up to 12 months paid leave through a new maternity fund introduced by governing body, the Women's Tennis Association. Everyone will receive the same amount, which...
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March 4, 2025
X Games Names WNBA Exec Annie Lokesh as Head of X Games League
X Games has appointed Annie Lokesh as Head of X Games League, bringing her expertise in business transformation, league operations and growth strategy to the highly anticipated launch of the world’s first multi-sport action sports league in 2026. SHOPeatSURF
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March 4, 2025
Utah Athletics receives anonymous $14 million donation for use with women’s sports programs
The University of Utah received a $14 million estate gift from an anonymous donor that will be used to form an endowment and support the university’s women’s athletics programs, the school announced Tuesday. DeseretNews
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March 4, 2025
UConn star Paige Bueckers touts financial literacy as NIL boosts women’s sports
Uconn star Paige Bueckers, on the cusp of becoming a WNBA No. 1 pick, is taking her talents to the realm of financial literacy. CNBC
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