BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
February 13, 2026
Unrivaled Leans In to NBA Arenas After Making Millions in Philly
Unrivaled is hitting the road again. After bringing in $2 million in revenue—including ticket sales, merchandise, and sponsorships—from their tour stop in Philadelphia, the 3-on-3 women’s basketball league is moving its March 2 semifinals games from Miami to Brooklyn. “We’ve been in conversations with Barclays for a while,” Unrivaled CEO...
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February 10, 2026
Six former players sue major college basketball program over coach’s alleged ‘harassment’
Six former women’s basketball players at the University of Pittsburgh are suing the school and its head coach over alleged mistreatment. The players claim women’s basketball head coach Tory Verdi created a hostile environment, psychologically abused players, and then retaliated against them when they complained, according to a lawsuit filed Friday in Pittsburgh....
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February 8, 2026
Under Armour and DICK’S Foundation Commit $1 Million to Girls Flag Football Grant Program
Under Armour and The DICK’S Sporting Goods Foundation announced a combined $1 million commitment to the Click Clack: Next Era Grant, a new initiative delivered by Beyond Sport focused on expanding access to girls flag football. The grant combines financial support with equipment, apparel, and structured coach education provided through...
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February 7, 2026
WNBA’s Latest CBA Proposal Includes Housing Concessions as Negotiations Continue
The WNBA's latest collective bargaining agreement proposal from Friday included some concessions on housing and facility standards, but it did not include a significant update on the league's proposed revenue sharing system, sources told ESPN on Saturday. As part of the housing concessions, players on their applicable minimum salary and...
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February 6, 2026
Vanderbilt Athletics seeks $50M for women’s sports
Fundraising efforts have begun for a new $50 endowment at Vanderbilt University to support women's sports. Via the fund, dubbed Anchored for Her, the school is looking to raise money to help support coaches, staff and facility upgrades for various programs, while also bolstering athletic scholarships. The release notes that...
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February 4, 2026
The Most Powerful Women in Sports 2026: Wielding Influence to Elevate Others
There’s never been more high-profile women in the world of sports, both on the court and behind the scenes, making the kind of deals previously unheard of for female athletes. Whether it’s building a new league from scratch, elevating voices no one has heard before, or fighting for athletes’ post-competition...
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February 4, 2026
Ulta Spotlights 6 Female Athletes with New Beauty Roster, Strengthens Support for Women’s Sports
Ulta Beauty has teamed up with six female athletes from both established and emerging sports for its first-ever Ulta Beauty Roster. Through omnichannel marketing and digital content, these athletes will help Ulta Beauty redefine sports through the lens of beauty and empowerment. Additionally, Ulta has launched the Roster for Change grant program, designed to...
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February 4, 2026
Ariel Investments’ Project Level women’s sports fund raises US$250m
Ariel Investments’ dedicated sports fund, Project Level, has completed its first close with US$250 million in committed capital. Launched in January 2025 by Chicago-based asset management firm Ariel, which manages approximately US$14.3 billion in assets, the fund aims to supercharge growth in women’s sports through ‘diversified investments and significant ownership...
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February 3, 2026
WNBA strike ‘still on the table’ after Monday’s meeting
For the first time in months, the WNBA’s leadership met with players in person on Monday afternoon. Front Office Sports reported that the meeting — which lasted over 3 hours — was held so the sides could communicate without having to go through middlemen. Communication and negotiations have been solely through lawyers...
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February 3, 2026
Former Jordan Exec Becomes First Commissioner for League One Volleyball
League One Volleyball (LOVB) announced that Sandra Idehen, a former executive for Nike’s Jordan brand, will become the first commissioner for the LOVB Pro league. Idehen served at Nike from June 2018 to June 2025. Her last position was global VP/GM, Jordan Basketball + Sport. Prior roles included VP/GM, Jordan...
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February 2, 2026
Caitlin Clark ‘confident’ the WNBA, players union will break stalemate in CBA negotiations ahead of 2026 season
The WNBA and the players association still have yet to agree on a new collective bargaining agreement ahead of the start of next season, but Indiana Fever star Caitlin Clark is hopeful things will be settled here soon. Clark joined NBC as a contributor for its “Sunday Night Basketball” pregame...
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January 29, 2026
LOVB taps ex-Nike executive as pro league’s first commissioner
LOVB hired ex-Nike and Jordan Brand executive Sandra Idehen as its first commissioner. She spent seven years at Nike before joining LOVB, most recently serving as global vice president of Jordan Basketball and Sport. In her new role, her responsibilities will include league operations, long-term strategy, brand development and the...
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January 29, 2026
Bay Club To Offer In-Facility Training Hubs for WNBA Players
As strike or lockout concerns grow, luxury fitness operator Bay Club is opening 29 West Coast locations to WNBA players through the union’s new global training hub initiative With the threat of a strike or lockout looming over the WNBA, numerous fitness hubs are swooping in to support players in...
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January 29, 2026
Women’s Health, Sports & Performance Institute Launches as First-of-Its-Kind Organization for Female Athletes
For decades, female athletes have been treated based on male physiology. Now, the Women's Health, Sports & Performance Institute (WHSP) is changing that. Launching today, WHSP is the first and only organization to unite leading-edge research, practical education, and world-class medical care under one roof to address the unique health...
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January 23, 2026
Report: WNBA yet to respond to union’s December CBA proposal
The WNBA has yet to respond to the WNBA players union's collective bargaining proposal it provided nearly a month ago, Front Office Sports reported on Friday. That lack of movement may put the start of the WNBA season, scheduled for May, in jeopardy, according to multiple sources who spoke with...
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January 22, 2026
The Women’s Sports Foundation Welcomes New President and Board of Trustees Members
The Women's Sports Foundation (WSF®) announces the addition of new members and leaders of its Board of Trustees including the appointment of Swin Cash, Naismith Memorial Basketball Hall of Famer, as Board President, and new Board of Trustees members: Diana Flores, global flag football champion, two-time gold medalist, Captain of the Mexican Flag...
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January 21, 2026
Female sport coaches twice as likely as men to be bullied, study finds
Women who coach sports in the UK are experiencing bullying and harassment at far higher rates than men, according to a new study. The survey of 2,000 coaches conducted by the charity Women in Sport and Leeds Beckett University found 30% of women surveyed said they had experienced bullying in...
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January 18, 2026
L.A. Takes The Top Spot As America’s Best City For Women’s Sports
Los Angeles is the best city for sports regardless of gender, and this new study proves it. According to a new nationwide ranking from Covers.com, L.A. officially landed in the No. 1 spot as the best city in the United States for women’s sports. The study measured attendance, media visibility, youth participation, college...
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January 16, 2026
WNBA Exploring Buying Back 16% Stake Sold in 2022
Five years ago, the WNBA’s business was in a desperate place. Fresh off a pandemic season, the effects of which reverberated well into 2021, the league needed money. Commissioner Cathy Engelbert led a capital raise that the league trumpeted as “the largest-ever” for a women’s sports property, eventually selling a...
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January 15, 2026
Alex Morgan Leads Investor Group for Women’s Indoor Golf League
WTGL, the newly announced women’s indoor team golf league, will launch with a strong list of high-profile female investors across sports and entertainment. Former U.S. women’s national soccer team star Alex Morgan’s Trybe Ventures will be the lead capital partner for WTGL, which is set to debut in the winter of...
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January 14, 2026
Women Shut Out Again From List of Top 100 Highest-Paid Athletes
Female athletes are earning more than ever as dollars flow into professional leagues in basketball, soccer, softball, hockey and volleyball. A record 15 female pros earned more than $10 million last year via salaries, prize money and endorsements, up from only six in 2023. Yet for the third straight year, no women...
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January 12, 2026
WNBA, players’ union agree to moratorium, halting initial stages of free agency
The WNBA and its players’ union agreed to a moratorium for league business Monday. The moratorium, which was confirmed by the league, was necessary because the sides failed to reach a deal on a new collective bargaining agreement or an extension of the current one by Friday night’s deadline. The...
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January 12, 2026
WNBA free agency: How are continued CBA negotiations affecting offseason schedule?
The WNBA and the Women's National Basketball Players Association have entered a period of "status quo" after the 2020 collective bargaining agreement expired on Friday without a new deal or another extension. Though a work stoppage is now a possibility, both sides have signaled a desire to continue negotiations. "The...
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January 9, 2026
Former WNBA player, Atlanta Dream owner invests in The Sports Bra
Former WNBA player and part-owner of the Atlanta Dream Renee Montgomery is now an investor in The Sports Bra, the Portland-based sports bar dedicated to women’s sports and their fans. The move comes as The Sports Bra founder and CEO Jenny Nguyen embarks on a franchising strategy for the business. New Sports...
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January 8, 2026
The Surging Femtech Sector Is Racing Toward a $267B Future
Market data points to femtech’s evolution beyond fertility apps, creating new openings for fitness brands, wearable makers and hospitality players to embrace women’s health It’s hard to avoid a conversation about women’s health these days, as if decades of neglect are now being repaid all at once. Hormonal health, fertility,...
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