BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
May 14, 2026
Women’s sports expansion fees have exploded. How expensive are they?
Two new WNBA teams began play this past weekend: the Toronto Tempo and the Portland Fire. When those franchises were announced in 2024, their reported expansion fees were among the highest in women’s professional sports history ($50 million for Toronto and $75 million for Portland). But in the two years...
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May 13, 2026
WNBA board of governors approve sale and relocation of the Connecticut Sun to Houston Rockets group
The WNBA and NBA board of governors unanimously approved the sale and relocation of the Connecticut Sun to Houston Rockets owner Tilman Fertitta, the league announced Wednesday. The two sides had reached an agreement to sell the team for $300 million in March, according to a person familiar with the...
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May 12, 2026
St Michel-Preference Home-Auber 93 to focus professional future on women’s team from 2027
St Michel-Preference Home-Auber 93 will focus its professional resources on its women’s team from 2027, marking a major strategic shift for one of French cycling’s most historic clubs. CM Aubervilliers 93 Cyclisme confirmed the decision in a statement on 12th May, explaining that the club will concentrate its professional project...
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May 7, 2026
The $1 billion bet: The Bay Area is at the cutting edge of a women’s sports boom
The Golden State Valkyries, the Bay Area's WNBA expansion team that debuted in 2025, have reached a landmark $1 billion valuation, making them the first women's professional sports franchise to hit that mark. This figure, reported by CNBC, tops the league rankings ahead of the New York Liberty at $600...
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May 6, 2026
The Business of Being Angel Reese: How She Built One Of The Most Powerful Portfolios In Women’s Sports
Angel Reese has built a massive business empire beyond basketball, earning nearly $9-10 million in 2025 mostly from endorsements like Beats by Dre, Cash App, Victoria's Secret, and her signature sneaker, far outpacing her modest WNBA salary of around $75,000. She's expanded into acting with a role in Netflix's "The...
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May 4, 2026
Gatorade Makes Major Investment in Women’s Health
The sports drink giant is partnering with Venus Williams and leaning into scientific research to close long-standing gaps in women’s sports science, the latest move in Gatorade’s recent brand evolution. Gatorade is going all-in on women’s health, pushing forward a new performance-driven scientific initiative. The legacy hydration brand is partnering...
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May 4, 2026
Ohio will get a National Women’s Soccer League team, but residents oppose training facility location
Columbus, Ohio, is set to receive a National Women’s Soccer League (NWSL) expansion team, but the plan has sparked local controversy regarding the location of the team’s proposed training facility. Both the Columbus City Council and Franklin County commissioners have approved a total of $50 million in public funding to...
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May 4, 2026
Meet the Women Who Have Been Building the Cycling Industry All Along
Despite the strides toward inclusivity and the growing number of women on bikes, the cycling industry remains heavily male-dominated. From manufacturing floor to executive boardrooms, the "old boys’ club" atmosphere often persists. However, a powerful shift is underway. Women are no longer just asking for a seat at the table;...
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May 2, 2026
“This Isn’t The Flex You Think It Is”: WNBA Surpasses NBA for the First Time Ever, Fans Can’t Stop Talking
The WNBA has achieved a historic milestone by surpassing the NBA in value-to-revenue multiplier, reaching 13.6 compared to the NBA's 13.5, according to Sportico's latest valuations. This metric, calculated from an average WNBA team value of $427 million against $31.5 million in revenue, reflects a remarkable 59% jump in team...
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May 1, 2026
Women’s Sports Agents Redefine Power Behind the Scenes as NIL Era Expands Opportunity
Women’s sports agents are increasingly reshaping the power structure behind the scenes, especially as name, image, and likeness (NIL) rules have opened new financial and branding opportunities for collegiate athletes. The article centers on sports agent Tracy Hughes, whose work illustrates how representation has shifted from simple contract‑driven deals to...
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April 29, 2026
World champion sprinter sues Puma, claiming defective shoes
According to a report by Front Office Sports, on Friday, April 24, four-time NCAA champion and two-time world champion Abby Steiner of Dublin, Ohio, filed a lawsuit in the Massachusetts Superior Court against Puma and Mercedes-Benz Grand Prix, alleging that the spikes and shoes she was given injured her feet. Steiner is seeking more...
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April 28, 2026
Data Drive: Women’s sports bars taking hold and expanding the model
With the NWSL and WNBA both about to be in play at the same time, women’s sports bars will be packing in the fans. And the model keeps evolving. Along with the dozens of permanent venues listed here, pop-ups bars continue springing up across major cities. SPORTS BUSINESS JOURNAL
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April 28, 2026
Ex-Nebraska coach admits sexual relationship with player, records show
A former assistant women’s basketball coach at Nebraska admitted in a pretrial deposition he had a sexual relationship with a former Nebraska player who later sued the coach and the university in February 2024, according to recent court documents obtained by USA TODAY Sports. The nature of the relationship between the former Nebraska player —...
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April 22, 2026
Lululemon Taps Former Nike Senior Exec Heidi O’Neill as New CEO
Lululemon Athletica, Inc. has hired former Nike senior executive Heidi O’Neill as its next chief executive officer (CEO). O’Neill will start as CEO and join the Board of Directors, effective September 8. She will be based in Vancouver, British Columbia, Canada. O’Neill succeeds Calvin McDonald, who stepped down, effective January...
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April 8, 2026
The Future of Female Performance: Muse Capital Announces Launch of Revolutionary Optima Program Accelerating Women’s Health Innovations in Sports
Muse Capital and its sports advisory arm, Muse Sport, announced the launch of The Optima Program (Optima), a revolutionary program set to define the future of female sports performance. As the first scalable health and performance program of its kind, Optima recognizes the unique needs of elite female athletes and executives in professional sport...
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April 8, 2026
Always Alpha Acquires Tennis Management Firm Courtside Talent
On Wednesday, Always Alpha, a women-founded and led sports talent agency, announced that it had acquired Courtside Talent, a tennis-focused, woman-owned management and advisory firm. This is Always Alpha’s first acquisition. As part of the deal, Casey Reede, the founder of Courtside, will become Always Alpha’s head of strategy and...
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April 8, 2026
NBC tabs Hall of Famer Sue Bird for WNBA analyst job
Former UConn and WNBA star Sue Bird is expected to be named as an analyst for NBC Sports' coverage of the WNBA games this season, according to a report from Front Office Sports. The report doesn't say whether Bird will be in the studio or calling games live on NBC and...
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April 8, 2026
Global women’s sports revenue to top $3 billion in 2026, according to new report
Global women’s sports revenues are projected to exceed $3 billion in 2026, a significant increase over the $2.4 billion in revenues generated in 2025, according to a report released Wednesday. The report produced by accounting firm Deloitte said women’s sports revenues internationally have increased 340% over the last four years. That has...
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April 8, 2026
Hall of Famer Sue Bird joins NBC as WNBA analyst
Former UConn and WNBA star Sue Bird has been named as an analyst for NBC Sports' coverage of the WNBA games this season. Bird will join NBC Sports as a studio analyst for WNBA games on NBC and Peacock in 2026. Bird, a 2025 inductee in the Basketball Hall of...
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April 6, 2026
Amazon to Add Fulfillment Surcharge to Third-Party Sellers as Fuel Costs Surge
Amazon is adding a 3.5 percent fuel and logistics surcharge for third-party sellers in the U.S. and Canada amid a spike in energy prices due to the war in Iran. Amazon wrote in a notice on its Amazon Seller’s Platform, “Elevated costs in fuel and logistics have increased the cost...
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April 5, 2026
Virginia women’s basketball coach fired after investigation over alleged ‘nightmarish’ culture
The University of Virginia fired its head women’s basketball coach, Amaka Agugua-Hamilton, in a shocking move after the Cavaliers made a surprise run to the Sweet 16, though reports suggest a toxic culture had developed within the program. Virginia had been coming off one of the program’s most successful seasons...
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April 4, 2026
Columbus City Council Proposes Ticket Fee to Fund Women’s Pro Soccer Expansion
Columbus City Council announced a plan yesterday to raise $25 million to fund the potential expansion of National Women’s Soccer League to Columbus. The proposal, which has been agreed upon by team ownership partners Haslam Sports Group, Nationwide and the The Edwards families, would see the implementation of a two...
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April 2, 2026
Julie Foudy, Steve Kerr among new owners in LOVB San Francisco group
A year before the club starts play, the LOVB San Francisco ownership group is expanding with notable names from soccer icon Julie Foudy to Warriors coach Steve Kerr. LOVB announced the expansion club late last year with a women-led group that included Rebel Girls CEO Jes Wolfe, Olympic volleyball medalist Kelsey Robinson...
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April 2, 2026
Columbus is betting big on women’s sports — and the payoff is already here
When the Columbus Fury take the court at Nationwide Arena, the energy in the building is hard to ignore. The crowd is loud, the athletes are electric, and the stakes feel real — because they are. The Fury are the newest professional women's team in Ohio, but they're far from...
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March 31, 2026
Women’s basketball agency Choice Sports Group launches
Choice Sports Group has launched as a new player‑representation agency dedicated to elevating the next era of women’s basketball by focusing on grassroots and collegiate female athletes earlier and more holistically than traditional firms. Choice Sports Group positions itself as a representation agency built specifically for women’s basketball, emphasizing personalized,...
