BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
March 4, 2026
Bradley University adding new women’s sports opportunities
Bradley University is expanding competitive sports opportunities for women with the addition of five new Premier Club Sports, an investment that President James Shadid says strengthens campus life, builds school spirit and advances the University’s commitment to the Premier Student Experience. Shadid said the expansion is made possible through the...
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March 3, 2026
Breanna Stewart, Kelsey Plum reportedly air frustrations over CBA negotiations in letter to WNBPA head
With the clock ticking on the WNBA's collective bargaining agreement negotiations, the union appears to be facing internal unrest from two of its biggest names. Breanna Stewart and Kelsey Plum, two of the seven players on the Women's National Basketball Players Assocation's executive committee, aired out a series of frustrations in a...
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March 3, 2026
StubHub Launches Dedicated Women’s Sports Hub as Olympic Momentum Drives Sales
StubHub has introduced HerSportsHub, the resale industry’s first dedicated women’s sports ticket destination, as new company data points to sustained and accelerating demand for women’s professional sports beyond Olympic competition. The new platform centralizes ticket access for leagues including the WNBA, NWSL, PWHL and NCAA Women’s Basketball, creating a single...
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March 2, 2026
Alo Partners With Female-Owned Fitness Studios for Women’s Day Activation
Activewear giant Alo continues to push deeper into fitness. Its latest activation brings 270 free classes spanning Pilates to sound baths, at studios stretching from Seoul to LA To amplify the global celebration of International Women’s Day on March 8, Alo is partnering with over 100 female-owned wellness studios in...
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March 2, 2026
ESPN executive sees Caitlin Clark as ‘gateway drug’ to watching women’s sports
The conversation around Caitlin Clark and her impact on women’s sports has always been a weird one. The Indiana Fever superstar has been co-opted by various groups to prove whatever point they’d like to make about women’s sports, the WNBA, white female athletes, and many other things. She’s become an avatar for ugly, divisive opinions...
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March 2, 2026
Angel City started as a local football club. It changed women’s sports
The Angel City Football Club is one of USA TODAY’s 2026 Women of the Year, a recognition of women who have made a significant impact in their communities and beyond. Meet this year's honorees here. If you’re heading to your first Angel City Football Club home game at BMO Stadium in Los Angeles, you will experience a vibe. Girls wearing too-large player jerseys −...
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February 27, 2026
WNBA rumors: Players split on CBA details after ‘heated’ meeting
As the WNBA continues to try to come to an agreement on labor negotiations, things became tense in the latest virtual meeting amongst the players, according to Annie Costabile of Front Office Sports. “The tone quickly became tense as players discussed the best path forward, according to multiple sources with direct knowledge of the...
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February 27, 2026
WNBPA offers revenue sharing, housing concessions in latest proposal
The Women's National Basketball Players Association submitted a new counterproposal to the WNBA on Friday evening with some concessions on revenue share and housing, a source familiar with the collective bargaining negotiations told ESPN. In the new CBA proposal, the players' union is asking for players to receive 26% of...
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February 25, 2026
NYC bar combines women’s sports viewing with knitting
Wilka's is NYC's dedicated women's sports bar hosting a unique knitting club. This NBC News video highlights how the venue on Bowery in lower Manhattan blends watching women's sports with fiber arts like knitting and crocheting. Wilka's, opened in 2025 by Melissa Ng and Lauren McKenna, focuses exclusively on women's sports...
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February 25, 2026
Report: Atlanta NWSL shatters women’s sports history with $28M record deal with Aflac
Atlanta NWSL and Arthur Blank have shattered the women’s sports record with their front-of-jersey sponsorship with Aflac. The previous records belonged to Portland Thorns and Bay FC. The Atlanta NWSL franchise doesn’t start league play until 2028, but that hasn’t stopped them from making history. According to Sportico’s Kurt Badenhausen, Aflac...
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February 25, 2026
UNC women’s tennis star reaches deal with NCAA in prize money case
North Carolina women’s tennis star Reese Brantmeier and the NCAA have reached an agreement to settle her federal class action lawsuit over prize money. The parties told the judge in a court filing Wednesday that they “have reached agreement on material terms of a class action settlement fully resolving this...
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February 24, 2026
WNBA targets March 10 as deadline for new CBA—or 2026 season will be delayed
On Monday, the WNBA informed the WNBPA and teams that a new collective bargaining agreement (CBA) must be agreed to by March 10 to avoid a delayed start to the 2026 WNBA season, according to ESPN’s Alexa Philippou. Philippou writes, “It is thought to be the first deadline of sorts the...
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February 23, 2026
WNBA Team Hires Reporter From Athletic for Front Office Role
Another reporter has joined the basketball executive ranks. The Portland Fire have hired Ben Pickman, who previously covered the league for The Athletic, to its front office. The Fire are one of two WNBA expansion teams that will begin play this year. Pickman will be a salary cap and strategy analyst for Fire...
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February 22, 2026
Tennis Pro Sues WTA for $20M, Says Doping Ban Stems from Bad Meat
A women’s tennis professional is suing the WTA for failing to protect players from consuming contaminated meat, leading to her doping violation. British tennis player Tara Moore, 33, was handed a four-year ban in July after testing positive for steroids boldenone and nandrolone at a tournament in Colombia in 2022....
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February 19, 2026
ESPN Will Replace MLB ‘Sunday Night Baseball’ With Full Slate of Women’s Sports
MLB’s broadcasting will look different in 2026 as the league’s full media deal with ESPN ended after last season. One of the biggest changes will be the elimination of Sunday Night Baseball on ESPN after 35 years, as the network will now showcase 30 weeknight games in the season instead...
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February 17, 2026
Billie Jean King Named One of America’s Greatest Living Innovators by Forbes
Forbes named Billie Jean King to this year's Innovator 250 List, recognizing her as one of the country's greatest living innovators at No. 208. Unveiled February 11th, this list honors transformational business leaders and entrepreneurs. It is part of a year-long Forbes campaign to mark the 250th anniversary of the...
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February 16, 2026
Breanna Stewart returning to Turkish club with WNBA season up in the air
WNBA training camps are scheduled to open April 19, though players have until May 1 to report without penalty. The season is set to open May 8. However, a potential delayed start to the 2026 season is not out of the question as labor talks continue. Changes to the league’s...
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February 13, 2026
Unrivaled Leans In to NBA Arenas After Making Millions in Philly
Unrivaled is hitting the road again. After bringing in $2 million in revenue—including ticket sales, merchandise, and sponsorships—from their tour stop in Philadelphia, the 3-on-3 women’s basketball league is moving its March 2 semifinals games from Miami to Brooklyn. “We’ve been in conversations with Barclays for a while,” Unrivaled CEO...
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February 10, 2026
Six former players sue major college basketball program over coach’s alleged ‘harassment’
Six former women’s basketball players at the University of Pittsburgh are suing the school and its head coach over alleged mistreatment. The players claim women’s basketball head coach Tory Verdi created a hostile environment, psychologically abused players, and then retaliated against them when they complained, according to a lawsuit filed Friday in Pittsburgh....
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February 8, 2026
Under Armour and DICK’S Foundation Commit $1 Million to Girls Flag Football Grant Program
Under Armour and The DICK’S Sporting Goods Foundation announced a combined $1 million commitment to the Click Clack: Next Era Grant, a new initiative delivered by Beyond Sport focused on expanding access to girls flag football. The grant combines financial support with equipment, apparel, and structured coach education provided through...
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February 7, 2026
WNBA’s Latest CBA Proposal Includes Housing Concessions as Negotiations Continue
The WNBA's latest collective bargaining agreement proposal from Friday included some concessions on housing and facility standards, but it did not include a significant update on the league's proposed revenue sharing system, sources told ESPN on Saturday. As part of the housing concessions, players on their applicable minimum salary and...
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February 6, 2026
Vanderbilt Athletics seeks $50M for women’s sports
Fundraising efforts have begun for a new $50 endowment at Vanderbilt University to support women's sports. Via the fund, dubbed Anchored for Her, the school is looking to raise money to help support coaches, staff and facility upgrades for various programs, while also bolstering athletic scholarships. The release notes that...
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February 4, 2026
The Most Powerful Women in Sports 2026: Wielding Influence to Elevate Others
There’s never been more high-profile women in the world of sports, both on the court and behind the scenes, making the kind of deals previously unheard of for female athletes. Whether it’s building a new league from scratch, elevating voices no one has heard before, or fighting for athletes’ post-competition...
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February 4, 2026
Ulta Spotlights 6 Female Athletes with New Beauty Roster, Strengthens Support for Women’s Sports
Ulta Beauty has teamed up with six female athletes from both established and emerging sports for its first-ever Ulta Beauty Roster. Through omnichannel marketing and digital content, these athletes will help Ulta Beauty redefine sports through the lens of beauty and empowerment. Additionally, Ulta has launched the Roster for Change grant program, designed to...
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February 4, 2026
Ariel Investments’ Project Level women’s sports fund raises US$250m
Ariel Investments’ dedicated sports fund, Project Level, has completed its first close with US$250 million in committed capital. Launched in January 2025 by Chicago-based asset management firm Ariel, which manages approximately US$14.3 billion in assets, the fund aims to supercharge growth in women’s sports through ‘diversified investments and significant ownership...
