BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
November 29, 2023
Women’s Sports Revenue Set to Hit $1B In 2024
In yet another sign of the increasing popularity of women’s sports, elite competitions around the world are projected to surpass $1 billion in annual revenue for the first time next year. A new report from Deloitte predicts that top women’s leagues will generate global revenues of $1.28 billion in 2024....
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November 28, 2023
The Rise of Female Leaders in Fitness & Wellness
During a panel discussion entitled “Women in Charge: Leading beyond Boundaries in Fitness & Wellness,” part of Athletech News’ DISRUPT 2023 video series, a group of highly successful female fitness executives reflected on their journeys to the top of their field, the circumstances that helped get them there and the advice...
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November 20, 2023
Nike Tops List of Brands Supporting Women’s Sports
A survey conducted by Aggregate Sports found Nike to be the top brand respondents felt supported women’s sports the most, followed by Gatorade and Coca-Cola. The survey of 1,000 U.S. adults who consider themselves avid or casual sports fans was conducted in late September by Aggregate Sports, a sales, consulting,...
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November 20, 2023
How Two Ten’s WIFI Organization Is Fueling Women’s Advancement in Footwear Industry
The Two Ten Foundation‘s Women in the Footwear Industry (WIFI) community is moving in full force as it relaunches. Founded more than a decade ago by industry leaders Diane Sullivan and Carol Baiocchi, WIFI has provided a community and forum for women to connect and support one another. Since its...
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November 16, 2023
Athleta’s Q3 Sales Tumble 18 Percent
Gap, Inc. reported sales at its Athleta banner were down 18 percent in the third quarter to $279 million with same-store sales sliding 19 percent. Gap said in a press release, “Sales in the quarter continued to be challenged as the brand laps last year’s elevated discount levels and the...
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November 9, 2023
Major Pay Increases Hitting International Women’s Soccer
As women’s sports continues its momentum in 2023, international soccer players are seeing significant boosts in salaries and prize money. In the U.K., this season’s Women’s FA Cup purse total will double to $7.34 million. The winning club of the final match will earn $527,000, in addition to other prize...
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November 8, 2023
New Pro Volleyball Federation to expand to Kansas City in 2025
Women’s professional volleyball is coming to Kansas City in 2025. The Pro Volleyball Federation announced Wednesday that it has awarded an expansion franchise, which will operate in Kansas City, to co-owners Missy and Kent McCarthy. KSHB
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November 2, 2023
WNBA Expansion: Portland Setback Opens Door For Several Cities
Portland’s on the backburner as the WNBA looks for its next expansion market, creating an unexpected opportunity for another city to quickly capitalize on the growth of women’s sports. While Portland could still be considered for a WNBA team down the road, the league in all likelihood needs to find...
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October 31, 2023
These are 28 of the most influential women executives in sports media, driving deals with the NFL and NBA, expanding coverage of women’s sports, and more
These women are the most elite and influential executives in sports media. Amazon's Marie Donoghue and ESPN's Rosalyn Durant are striking media rights deals and Haley Rosen helps grow women's sports. Business Insider
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October 23, 2023
Overtime launches new league for top high school girls basketball players
Beginning next summer, some of the top female high school basketball players in the United States will be able to take part in a new star-studded competition. Overtime, a sports media company with more than 85 million followers across social media platforms, is launching a league aimed at not only...
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October 6, 2023
NWSL Strikes 4-Year Media Deals With ESPN, Amazon, CBS and Scripps
The NWSL has reached agreements on its next round of media deals, divvying up league rights between ESPN, CBS, Amazon and Scripps. The deals run for four years, allowing the league to hit the market again directly after the 2027 World Cup. The league is emphasizing reach with its media deals. Spread between multiple linear and streaming...
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October 4, 2023
Angel City FC leads Sportico’s NWSL team valuations at $180 million
NWSL team valuations continue to soar, according to new calculations from Sportico. Not a single team’s market value is below $40 million. Angel City FC is atop the table with a valuation of $180 million, double that of the second-place San Diego Wave. JWS
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October 4, 2023
New women’s pro volleyball league just doubled its funding, thanks to famous investors
League One Volleyball just brought in $35 million in its second round of fundraising — more than doubling the money invested in the startup league. Investors comprise a roster of bold-face names, such as Amy Schumer — who played high school volleyball — and Boston Celtics star Jayson Tatum. The...
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October 4, 2023
WNBA agrees to grant Golden State Warriors an expansion team in 2025, AP source says
The WNBA has agreed to grant the Golden State Warriors an expansion franchise in 2025, a person familiar with the situation told The Associated Press on Wednesday. While the deal hasn’t been finalized, WNBA Commissioner Cathy Engelbert is expected to be in the San Francisco Bay Area on Thursday to...
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September 27, 2023
League One Volleyball Raises $35 Million To Serve Growing Fanbase
Volleyball in America is having a moment, and League One Volleyball (LOVB) is hoping to maintain that momentum with its soon-to-debut new pro league. The Los Angeles-based venture, founded in 2020, recently raised $35 million in Series B funding. The round was led by Left Lane Capital, with support from Ares...
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September 23, 2023
New survey shows widening salary gap in women’s cycling
The Cyclists’ Alliance published the results of its annual rider survey with figures showing that almost 50 percent of respondents worked a second job to sustain their racing. Of the 140 that filled out the survey, 41 percent worked with a WorldTour team while 53 percent raced with a Continental squad. Others raced...
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September 21, 2023
National Women’s Soccer League is coming back to Boston
The National Women’s Soccer League is expanding, and one of those teams will be coming to Boston, the mayor's office said Monday. According to a public schedule released by Boston Mayor Michelle Wu, the league has awarded Boston expansion rights to bring a 15th team to the league. A formal...
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September 19, 2023
Samsung and the University of Michigan team up on smartwatch technology for runners
ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...
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September 18, 2023
Why the organization behind ‘Got Milk’ is leaning into sports marketing
The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint. From there, MilkPEP went...
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September 11, 2023
Exclusive: Xponential President Talks Acquisition Plans, Gary Vaynerchuk Partnership
Sarah Luna, president of Xponential, talks about what lies ahead for the company, including it new three-year operating targets that include opening 500 new studios and hitting $405 million in revenue. Luna also touched on Xponential’s recent collaborations with social media maven Gary Vaynerchuk and corporate wellness platform Gympass. Althletech
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September 5, 2023
Tennis Tours Contemplate Merger As Landscape Evolves
Professional tennis may soon get a makeover: The ATP and WTA tours are set to discuss a merger later this month. While the top men’s and women’s players in the world often compete on the same courts throughout the year at Grand Slams and other top events, the tours are...
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August 28, 2023
Venus Williams Signed a $40 Million Deal Before She Turned 21, So Yeah, Her Net Worth Is Huge
During Venus' time as a professional athlete, the tennis star has won a whopping seven Grand Slam titles and was even the World Number One on three different occasions. And all that talent equals major bucks. So let's get into all the details of her deep pocket. Cosmopolitan
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August 23, 2023
Fenway Sports Group, LPGA team up to boost revenue and enhance exposure for women’s golf
Fenway Sports Group is doubling down on both golf and women’s sports with Tuesday’s announcement of a sales partnership between its marketing arm, Fenway Sports Management, and the Ladies Professional Golf Association. The goal of the alliance is for FSM to help the LPGA strike deals to boost revenues and enhance...
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August 21, 2023
Success of Women’s World Cup can’t hide financial gap with men
Just a few years ago, pre-season training for Stoke City's women sometimes included painting the dugout and removing litter from the pitch at a former working men's club in central England. Now, in line with a global boom in women's football, they are being paid, receive instructions from a full-time...
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August 19, 2023
Matildas pave way for $200 million funding boost women’s sport
Australia's Prime Minister Anthony Albanese says the Women's World Cup has "changed sport in Australia forever" as he detailed a $200 million boost for women's sport and an overhaul of broadcast rules. Mr Albanese said the Matildas had given Australians "a moment of national inspiration" as he announced the funding...
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