BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
August 28, 2025
Mark Cuban On Why NBA Expansion Isn’t Imminent
NBA commissioner Adam Silver has teased league expansion for years, with Las Vegas and Seattle as the markets commonly linked to new teams. But the NBA has yet to pull the trigger on its first expansion franchise since 2004, and Mavericks minority owner Mark Cuban believes it won’t happen anytime soon....
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August 26, 2025
Startup women’s leagues on the rise, fueled by popularity of women’s sports. But will they last?
At least eight women’s pro leagues have launched in the past three years, including the WPBL, Unrivaled — a fast-paced 3-on-3 women’s basketball league that debuted this year — and the Professional Women’s Hockey League, seizing on rising viewership, bigger sponsorship deals and a fan base more eager than ever to...
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August 26, 2025
Lululemon Shifts Technology and Information Leadership with Focus on AI
Lululemon Athletica, Inc. has named Ranju Das as chief AI and technology officer, effective September 2. In this newly created role, Das will be responsible for leading the company’s technology organization and driving the development and execution of the next phase of Lululemon’s technology and AI strategy. SGB MEDIA
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August 25, 2025
WNBA CBA Deal ‘Probably Not Going to Happen’ Before Deadline
With the WNBA and its players association still far apart on a new collective bargaining agreement, WNBPA executive committee secretary Elizabeth Williams is doubtful that a deal will be struck by the Oct. 31 deadline. The Chicago Sky forward is far from alone in that concern among players, according to sources familiar with the ongoing...
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August 23, 2025
How the Bay became the new capital of women’s sports
A national women’s flag football team competes annually in world championships, and the U.S. will field a squad for the 2028 Olympics in Los Angeles, but opportunities are limited to the top 15 to 20 players in the country. There’s no league on the scale of the WNBA or NWSL,...
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August 20, 2025
The “Motherhood Penalty” in Endurance Sports is Real. A Strava Grant Aims to Change That.
Many of these moms are struggling to find suitable childcare while they train and race. Many are also seeing pelvic floor therapists to adjust to their new bodies as they return to the sport. triathlete
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August 16, 2025
Five former Wisconsin women’s basketball players file lawsuit against former coach Marisa Moseley
The allegations of mental abuse that preceded the resignation of former Wisconsin women’s basketball coach Marisa Moseley moved to a new arena on Aug. 15. Federal court. Five former players filed a civil lawsuit against Moseley, the University of Wisconsin Board of Regents and Justin Doherty, who served as the administrator for women’s basketball and...
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August 14, 2025
What’s next for the business of women’s racing?
The 2025 Tour de France Femmes avec Zwift achieved record viewership; the next challenge is using those eyeballs to build sustainable support for the rest of the sport. escape
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August 14, 2025
The Coolest Owners in Women’s Sports Are All Women
This last year has seen an explosion in women's sports gaining more notoriety and visibility than ever — extending to media coverage, brand partnerships, and game attendance and viewership. But just as exciting is the fact that there are so many women behind the growth and investment of professional sports through...
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August 13, 2025
Lady Vols legend Candace Parker reaches multi-year extension with TNT Sports
Lady Vols basketball legend Candace Parker reached a multi-year extension with TNT Sports that includes an expanded role, the network announced Aug. 13. The three-time WNBA champion and two-time WNBA MVP will continue to be a prominent analyst for TNT Sports and CBS Sports' NCAA Division I men's basketball championship coverage, according to a...
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August 13, 2025
Grit, goals and glam: How beauty brands are making up for lost time and tapping into women’s sports
It would take four more years for the tipping point to come when women’s sports exploded commercially and culturally (record crowds, prime-time coverage, and the amplified visibility of social media), with more athletes glamming up before stepping onto the pitch. From a business standpoint, most beauty brands are still leaving...
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August 11, 2025
Court Blocks University From Cutting Women’s Sports Programs: What Your School Needs to Know
In the wake of the groundbreaking settlement establishing a new revenue-sharing system with student-athletes, a federal court in Texas just blocked a university from cutting women’s beach volleyball, golf, and bowling teams for the upcoming school year because of potential gender discrimination concerns. JDSUPRA
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August 8, 2025
$4.5M donation boosts SIU women’s sports in Carbondale
Southern Illinois University received a significant boost with a $4.5 million gift from an anonymous donor. SIU says this donation will enhance scholarships for female student-athletes and improve the Saluki Softball stadium. WSIL
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August 8, 2025
Ariel Investments sees opportunity in women’s sports amid continuing rise in popularity
Ariel Investments President & co-CEO Mellody Hobson said that “there are light years of difference in valuations and in prices” between men’s and women’s sports franchises, and “we think that creates real opportunity.” SBJ
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August 7, 2025
Women in Nigerian sports still underpaid
Nigerian women are facing off not just against top talent abroad but a domestic atmosphere of mismanagement and pay disparities -- and even the risk of repression for speaking out. The country is fresh off a win at the finals of Women's AfroBasket, their fifth-consecutive championship at the continent's top...
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August 7, 2025
Surf Icon Lisa Andersen Joins Outerknown
Outerknown is proud to welcome legendary surfer Lisa Andersen to the Outerknown family. Lisa’s legacy in surf culture and her enduring impact on women’s athletics align seamlessly with Outerknown’s mission to inspire and empower through purpose-driven design. Co-founded by 11-time world champion Kelly Slater and acclaimed designer John Moore, Outerknown...
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August 6, 2025
Whitecap Sports Group opens women’s sports unit
Tampa-based sports investment bank Whitecap Sports Group has launched a business unit tailored specifically for women’s sports. The new group will be led by Chelsee Washington, most recently an associate with the firm. Washington, who joined WSG in 2023, is a former NWSL player and has advised on team ownership deals...
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August 6, 2025
NWSL renews deal with Just Women’s Sports platform
US top tier women’s league NWSL has renewed its digital media partnership with Just Women’s Sports (JWS), a multimedia platform dedicated exclusively to women’s sports, for a fourth year. Just Women’s Sports, which had 172 million social impressions across its NWSL content last season, has rights to NWSL game highlights,...
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August 6, 2025
How Nike, the WNBA, and NWSL Pitched Women’s Sports in Portland
Last week, during The Epicenter Women’s Global Sports Summit, RAJ Sports general manager Karina LeBlanc put in the legwork to show brands, fans, media, and the world at large what Portland, Oregon, had to offer all levels of women’s sports. Led by siblings Alex Bhathal and Lisa Bhathal Merage, RAJ...
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August 5, 2025
WNBA Trade Deadline Hits Ahead of Looming CBA Chaos
The WNBA trade deadline is Thursday at 3 p.m. ET, and it’s particularly intriguing given the backdrop of the league’s CBA negotiations. About 80% of the league’s players will be free agents next offseason in preparation for a huge increase in the salary cap and player salaries (assuming a work stoppage...
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August 5, 2025
Pro Volleyball Federation Joins Major League Volleyball in Blockbuster Women’s Sports Merger
Volleyball made headlines this week, with a merger seeing the two-season-old Pro Volleyball Federation (PVF) join with the incoming Major League Volleyball (MLV) for a joint 2026 launch. Though originally separate ventures, the eight-team PVF will now adopt MLV branding, setting up a unified league valued at over $325 million. Investors...
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July 29, 2025
LPGA announces investment in Golf Foundation
The Golf Foundation has announced a new partnership with the LPGA Foundation, marking a significant moment for girls’ golf in the UK. Through a generous commitment of $150,000 over three years, the LPGA Foundation is investing in the Golf Foundation’s mission to introduce more girls to the game, support their development,...
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July 25, 2025
Caitlin Clark just scored the highest-selling women’s sports trading card of all time
Caitlin Clark has just set another record. The latest, you ask? Oh, nothing, just setting the record for the highest sale of a women’s sports card of all time with her 2024 Panini Flawless WNBA Platinum Rookie Logowoman Patch Auto 1/1. This 1/1 sold in the Fanatics Collect July Premier Auction on...
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July 24, 2025
WNBAs Sophie Cunningham defends Caitlin Clark in TikTok, gets fined
A WNBA player who recently reached the echelons of everyday fame says she was just fined $500 for criticizing referees in a TikTok video. In one viral incident, Sophie Cunningham grabbed Connecticut Sun player Jacy Sheldon and shoved her to the ground after Sheldon reportedly poked Clark in the eye...
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July 23, 2025
Seahawks legend Bobby Wagner joins Storm ownership group
Seattle sports legend Bobby Wagner may not play in the city anymore, but he will still have a strong presence there. The Seattle Storm announced that Wagner has joined the team's ownership group. Wagner spent the first 10 seasons of his NFL career with the Seahawks, and he earned first-team All-Pro honors six times in...
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