BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
July 17, 2026
‘Everybody Watches’: TIME100 Sports Honorees on Red Carpet Celebrate Rise of Women’s Sports
Multiple guests walking the red carpet at the inaugural TIME100 Sports Gala in New York City on July 16 applauded the rise of women’s sports. “Everybody watches women’s sports!” said Eileen Gu, the 2026 TIME100 Sports honoree who has won six Olympic medals. Gu said she was “honored” to be...
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July 14, 2026
Cleveland WNBA Announces KeyBank As First Founding Partner
The Cleveland WNBA has named KeyBank its first Founding Partner in a multiyear deal. The partnership makes KeyBank the team’s official and exclusive retail banking partner and presenting partner of the team’s membership platform, with fan benefits tied to the franchise’s launch and 2028 debut season. 3blmedia
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July 14, 2026
Ion secures media rights deal for Women’s Volleyball World Cup
Ion (the Scripps-owned network) has acquired U.S. broadcast rights to the 2027 FIVB Women’s Volleyball World Cup and will carry the tournament on its linear network, expanding its women’s sports portfolio. Ion’s deal follows the network’s recent push into women’s sports broadcasting (including continuing WNBA coverage) as Scripps grows sports...
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July 8, 2026
ESPYS 2026: Stats behind Best Athlete – Women’s Sports nominees
Dominant in their respective sports, this year's nominees for Best Athlete - Women's Sports rewrote record books. In honor of the upcoming ESPYS, we break down the eye-catching stats behind their accomplishments. After capping off the 2025 season with a national title and Finals MVP, the Las Vegas center became...
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July 8, 2026
Women’s Sports Bar ‘The Sports Bra’ Will Open Las Vegas Location in 2027
A women's sports bar chain best known for its Portland, Oregon, flagship is staking out new ground in Las Vegas, with plans to open a franchise location in 2027 at one of the city's busiest intersections. The Sports Bra will build out a space at 4080 Paradise Road, positioning the...
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July 5, 2026
Annual Women in College Coaching Report Card Sees First Decline in Women Head Coaches in 13 Years
The Tucker Center’s 14th annual Women in College Coaching Report Card found that the percentage of women head coaches of NCAA Division I women’s teams in seven major conferences fell for the first time in 13 years, dropping 0.2 percentage points to 47.5%. White coaches still hold the large majority...
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July 5, 2026
Independent Women launches National Women’s Sports Week to defend female athletics
Independent Women has launched its annual National Women’s Sports Week, a nationwide campaign promoting women’s athletic achievements while advocating for preserving female-only athletic competitions as colleges and states continue debating transgender participation in women’s sports. Held in June, the initiative commemorated the passage of Title IX in 1972, the federal civil rights law that...
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July 3, 2026
More than half of WNBA players miss All-Star starter vote, AP source says
More than half of the WNBA ‘s 180 players didn’t submit their ballots for All-Star starters ahead of this month’s game in Chicago, a person familiar with the balloting told The Associated Press on Friday. The person spoke on condition of anonymity because of the sensitive nature of the voting. It’s unclear...
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June 29, 2026
Unrivaled Lands Two International Stars Amid Project B Battle
Unrivaled has secured two top international players. French guard Marine Johannès has signed a multiyear deal to join Unrivaled, the 3-on-3 women’s basketball league announced Monday. The announcement comes just days after Unrivaled announced it had signed Canadian forward Bridget Carleton for the 2027 season. Earlier this month, Unrivaled also...
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June 24, 2026
Alo Yoga primed for public offering or sale after owner’s sale of wholesale T-shirt business
Alo and its founders have not talked about the brand's future, but equities analysts and retail M&A advisers argue the deal primes Alo for a future public offering or sale as industry pioneer Lululemon struggles and new competitors circle. The sale of Bella+Canvas, which has not closed yet, would give founders Danny...
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June 23, 2026
Unrivaled and Project B Are in an Arms Race for WNBA Talent
Two new winter women’s basketball leagues are competing for the same WNBA talent, and their overlapping schedules mean most players likely can’t do both. One league is leaning on a Miami-centered, lower-travel model with established stars and multiyear commitments, while the other is pitching a higher-paying, global tour format with...
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June 22, 2026
Tanenbaum’s Kilmer Sports Ventures invests in Professional Women’s Hockey League
The Professional Women’s Hockey League has taken its first outside investments, selling strategic partnerships to Kilmer Sports Ventures (led by Larry Tanenbaum) and the Ilitch Companies as the league moves from sole founder financing toward outside capital. The investments come after the league expanded from eight to 12 teams for...
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June 18, 2026
Bronco Women’s Sports Programs Gifted $30K from Maddyn Homes Matching Gift Initiative
Boise State Athletics announced that the EmpowHER Play initiative, launched by locally-owned Maddyn Homes last summer, raised more than $30,000 to support female student-athletes during the 2025-26 academic year. The funding specifically benefits Bronco women's sports programs at the university, providing resources for female athletes across multiple disciplines. Every donation...
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June 18, 2026
Ultrahuman Adds Glucose Tracking Through Abbott Partnership
Ultrahuman, a smart ring maker focused on metabolic health, has launched M2 Live, a new glucose-tracking product that integrates Abbott’s over-the-counter Lingo continuous glucose monitor (CGM). This makes Ultrahuman one of the first platforms to partner with Lingo, which is designed for adults not on insulin who want to understand their...
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June 18, 2026
Venture Firm Headed by Alexis Ohanian Acquires College Card Maker ONIT
Seven Seven Six, the venture capital firm founded by Reddit co-founder Alexis Ohanian, has acquired college sports trading card company ONIT, the companies announced Thursday. Founded in 2022, ONIT has carved out a niche in the trading card industry by producing officially licensed collegiate trading cards featuring current student-athletes. The company works...
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June 15, 2026
The Sports Bra eyes national expansion amid financial challenges
The Sports Bra, a Portland-based sports bar that exclusively broadcasts women’s sports, is pursuing national franchise expansion while facing serious financial distress. In May 2026, the company announced it is “seeking everyday investors to take it to the next level: a national franchise expansion,” but securities filings reveal it is...
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June 15, 2026
The Sports Bra eyes national expansion amid financial challenges
The Sports Bra, the Portland-based sports bar that shows women’s sports, announced in May that it is “seeking everyday investors to take it to the next level: a national franchise expansion,” according to Jonathan Bach of the Portland OREGONIAN. However, securities filings show that the company is “bleeding red ink...
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June 9, 2026
Women’s sport brought £55m boost to London in 2025, report finds
Women's sports events held in London in 2025 generated over £54.7 million for the city's economy, according to a City Hall report. The Women's Rugby World Cup final at Twickenham was the biggest contributor, producing an economic impact of £48.5 million. That match saw England defeat Canada 33-13 with 81,885...
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June 1, 2026
JWS raises new money to expands its women’s sports media platform
Just Women's Sports (JWS) has secured a new seven-figure investment round led by Bolt Ventures, the family office of sports investor David Blitzer. This marks Blitzer's continued support for the company, having previously participated in JWS's 2022 financing. The funding round also included returning investors such as Starry Eyed Tomorrow...
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June 1, 2026
Why Retailers Need To Prepare For The New Women’s Sports Consumer
The women’s sports industry is not reliant on converting existing sports fans. Instead, the industry is creating entirely new ones. That distinction may be one of the most important to acknowledge and embrace right now, and it was a thread running through many of the conversations during last month’s espnW Summit...
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May 30, 2026
DC’s pro volleyball team takes step forward as expansion season draws near
Washington, D.C. will welcome a new professional women's volleyball team in 2027 as part of Major League Volleyball's expansion. The franchise, owned by All United Sports and Entertainment (the same group behind D.C. United soccer), is progression toward its inaugural season starting next January. The league recently expanded to eight...
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May 29, 2026
Paige Bueckers’ WNBA debut jersey sells for record $64,720
Paige Bueckers' jersey from her WNBA debut has sold for a record-breaking $64,720, setting a new milestone for women's sports memorabilia. The Dallas Wings star wore the jersey during her first WNBA game on May 16, 2025, and it was later sold through MeiGray, an authentication and photo-matching company that...
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May 29, 2026
New WNBA CBA Will Pay $14M to Retired Players
Retired WNBA players are about to get a multimillion-dollar gift. The WNBA and WNBPA announced Friday that they completed the full CBA, more than two months after they agreed to a deal that allowed the 2026 season to start on time. The CBA contained a “Veteran Recognition Payment” that will pay retired...
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May 28, 2026
How the National Women’s Soccer League is building momentum for brands
The National Women’s Soccer League (NWSL) finds itself at something of a pivotal moment. Season 14 is well underway, which is nothing to scoff at in women’s sports years; the Professional Women’s Hockey League and Major League Volleyball started in 2024, while the 3-on-3 basketball league Unrivaled and League One Volleyball debuted only last year. That...
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May 27, 2026
Broccoli crowns and stuffed cows at the Women’s College World Series: Why softball dugouts are the best of college ball
A herd of stuffed cows and a human dubbed “Broccoli Guy” will walk into Devon Park this week, and no, it’s not the start to a bad joke. Quite the opposite. The rosters these out-of-character items represent are hoping it's the spark to a national championship. Here at the Women’s...
