BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
March 14, 2024
More women’s basketball coaches are making at least $1M annually, but some say not enough
According to USA TODAY Sports' review of women’s college basketball head coaches compensation, 18 are making at least $1M annually, up from 11 in 2022. USA Today
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March 14, 2024
San Diego Wave being sold for league record $113 million
The San Diego Wave are being sold in a deal that places the club's value at $113 million, Sportico reported Thursday. Billionaire Ron Burkle is selling the club to the Levine Leichtman family in a two-part deal that could later place the transaction at $120 million. Burkle paid a $2...
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March 14, 2024
Vans Product Chief Marissa Pardini to Exit Brand as VF Corp. Challenges Continue
Marissa Pardini, chief product and merchandising officer at Vans, has confirmed with FN that she will be leaving the brand at the end of March. The news was first reported by Shop Eat Surf (SES). The VF-owned skate brand hired Pardini in September 2022 for its chief product and merchandising officer role, which she assumed months...
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March 7, 2024
Women’s Sports Foundation Celebrates 50th Anniversary
The Women’s Sports Foundation (WSF) will celebrate its 50th anniversary on May 2, and will be commemorating the accomplishment all year. When any not-for-profit even reaches the golden milestone of 50 years, it’s an incredible feat. But the WSF has not only existed, it has thrived, grown, and inspired change....
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March 6, 2024
Women’s sport to see increased M&A activity as more investors ‘begin to take note’
The global women’s sports market will see more investment activity and attract an expanding group of investors this year, according to Deloitte’s 2024 Sports Investment Outlook report. Firm expects more investor classes, including institutional investors, private equity funds and high net worth individuals, to ‘begin to take note’ of women’s sport’s...
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March 5, 2024
WNBA to use optical tracking to enhance player analysis
The WNBA will become the first women's professional sports league in the U.S. to have league-wide optical tracking after entering a multi-year deal with Second Spectrum, a Genius Sports technology solution. With this deal, the WNBA will have access to 3D tracking data that will allow teams to use real-time...
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February 29, 2024
New Billie Jean King Award will honor excellence in women’s sports coverage. What to know
The Associated Press Sports Editors, the APSE Foundation and King announced the creation of the Billie Jean King Award for Excellence in Women’s Sports Coverage. The annual prize will be awarded as part of a contest administered by APSE and the APSE Foundation. It will recognize excellence in reporting and writing...
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February 28, 2024
Hettas, A New Women’s Running Shoe Brand is Investing in Women’s Running Research
Canadian brand Hettas is funding research on female running biomechanics in order to advance the sport–and help enhance its shoes, too. Hettas' goal was to create a product that would allow more women to stay active longer in life. Their shoes were made keeping anatomical differences between male and female...
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February 27, 2024
Even as healthtech investments fell in 2023, funding to women’s health grew 5%
According to a report out from Deloitte on Tuesday, investments in women’s health startups grew 5% between 2022 and 2023, even as venture funding in the overall health tech market fell 27% in the same time period. $481 million was invested in these companies in 2023, rebounding after investments in women's health fell 27% in...
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February 27, 2024
Only bar in Minnesota dedicated to women’s sports opens Friday
Owner Jillian Hiscock's new endeavor is the first bar dedicated to women's sports in the state, modeled after The Sports Bra that opened a couple years ago in Portland, Oregon. A Bar of Their Own opens two days after basketball phenom Caitlin Clark and the Hawkeyes take on the Gophers...
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February 27, 2024
How Ally made the biggest men’s sports event of the year about women
Ahead of this year’s Super Bowl, a group of more than 100 CMOs, media execs, and leaders from sports teams and leagues like the NWSL, MLS, and Nascar met to discuss something other than the big game. Participants were focused on the women’s game—not just women’s football, but women’s sports...
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February 26, 2024
UCI hands out suspensions after Cynisca Cycling found guilty of participating ‘in a fraud’
The UCI has suspended members of Cynisca Cycling after the team disguised a mechanic as a rider in an effort to gain entry to last year's Argenta Classic. American team Cynisca were missing one of their five riders due to illness for the road race in Belgium. Mechanic Moira Barrett dressed as...
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February 21, 2024
Biden-Harris Administration’s ARPA-H commits $100 million to accelerate women’s health research
As the first major deliverable of the White House Initiative on Women’s Health Research, the Advanced Research Projects Agency for Health (ARPA-H), an agency within the U.S. Department of Health and Human Services (HHS), announced the ARPA-H Sprint for Women’s Health, which commits $100 million towards transformative research and development...
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February 15, 2024
Nike Is Laying Off 2% of Workforce as Company Works to ‘Right-Size’ Organization
After months of speculation, Nike confirmed late Thursday that it is laying off 2 percent of its workforce. The move comes after the athletic giant revealed in December that it was taking steps to “streamline” the organization and would look to save up to $2 billion in costs over the...
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February 13, 2024
Jenny Cavnar Becomes First Female MLB Play-By-Play Announcer
NBC Sports California, the team’s regional sports network, has named Jenny Cavnar as the primary play-by-play announcer for A’s games, making her the first female primary play-by-play voice in the history of Major League Baseball. Cavnar spent the past 12 years as a backup play-by-play announcer, and reporter, as well...
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February 8, 2024
Women’s sport viewership grew to record levels in 2023
A total of 46.7 million people viewed 1+ minute of women’s sports on linear TV, a record tally that is almost 1 million more than the previous high, set in 2019. Streaming service viewership also saw a marked growth surrounding major women’s sporting events, most notably soccer’s FIFA Women’s World...
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February 7, 2024
Women Shut Out from Highest-Paid Athletes Despite Investment Boom
Sportico’s annual feature on the world’s highest-paid athletes published Wednesday and featured zero women in the top 100. None. Nada. Zilch. An expanded look at the 200 top earners would have produced the same result. Female athletes have never been well represented at the top of the financial food chain in sports....
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January 29, 2024
Push to invest in women’s sports facilities is led by female investors
The Kansas City Current’s $117 million stadium will become the first specifically built for a women’s pro team when it opens this spring. Its importance to the NWSL, to women’s sports generally, is immense. It is both symbolic, for what it represents, and tangible in that it will provide a...
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January 22, 2024
Tara VanDerveer sets record for most wins in NCAA hoops history
Step aside, Coach K. Stanford's Tara VanDerveer is the new winningest basketball coach in NCAA history. The Stanford women's basketball team defeated Oregon State 65-56 at Maples Pavilion Sunday to give VanDerveer her 1,203rd career victory, passing former Duke men's coach Mike Krzyzewski. Krzyzewski, who held the record since 2019,...
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January 21, 2024
Sue Bird Says WNBA Players Are ‘Uniquely Positioned to Go After Everything’ in Next Contract Talks | Video
Former professional WNBA athlete Sue Bird anticipates a sweeping collective bargaining agreement (CBA) for women’s basketball players when they next negotiate their contract in the WNBA. The retired and winningest American basketball star sat down with the team behind “Sue Bird: In the Clutch” for an interview at TheWrap’s Sundance Portrait...
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January 18, 2024
Andre De Grasse invests in new Canadian women’s soccer league
Six-time Olympic sprint medallist Andre De Grasse is investing in the future of women’s sports in Canada. The 29-year-old has reportedly bought a stake in team AFC Toronto City, one of eight teams in the new Canadian pro soccer league, Project Eight. Project Eight is a new Canadian women’s professional soccer league,...
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January 16, 2024
Mallory Swanson signs record-breaking NWSL contract with Chicago Red Stars: ‘It’s the start of something new’
United States women's national team striker Mallory Swanson signed a record-setting contract with the Chicago Red Stars, the club announced on Tuesday. The striker will stay in Chicago through 2028 on a four deal with a fifth-year option, a newly allowed league contract. The deal's terms will make Swanson the...
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January 15, 2024
Designing shoes for women’s feet with Wes and Allyson Felix of Saysh (2023)
On How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the iconic shoe that Allyson wore during her gold medal performance at the 2020 Olympics in Tokyo....
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January 5, 2024
Women’s Sports Hit New Heights with Landmark ESPN-NCAA Deal
ESPN and the NCAA struck an eight-year, $920 million deal for broadcast rights to 40 championships, including the women’s March Madness tournament. Women’s Division I sports comprised more than half of the value in the deal at $65 million annually. FOS
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January 4, 2024
Portland Thorns sold for $63 million to Bhathal family
The Portland Thorns sale has officially gone through, with the Bhathal family acquiring the NWSL team from Merritt Paulson for a record $63 million, according to multiple outlets. The Thorns announced the sale to RAJ Sports, led by siblings Lisa Bhathal Merage and Alex Bhathal, who also own the NBA’s...