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BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.May 16, 2022
Women Joining Sports Betting Apps at Faster Rate Than Men
More than 4.6 million women joined sports betting apps in 2021, according to Global Wireless Solutions, and female user rates grew 115% compared to 2020. FanDuel added around 1.7 million female users last year. DraftKings brought in an estimated 900,000 women. While the number of men on sports betting apps was 250% more than...
May 16, 2022
7 Questions With Eniola Aluko, the Woman Changing Pro Soccer With Angel City FC
Eniola Aluko is the sporting director of Angel City FC, a new expansion team in the National Women’s Soccer League (NWSL). Born in Lagos, Nigeria and raised in Birmingham, England, Aluko went on to play for England’s national team and a host of other teams around the world, including Chelsea...
May 16, 2022
Exclusive: Six Trailblazing Women From Nike Sound Off On Their Unique Sisterhood and Igniting Change Inside the Company
For the first time, the women at the center of the company’s transformation are coming together for a joint interview and photo shoot. Nike is using its 50th anniversary to make a powerful statement about its future, which will be driven by, and dependent upon, the instrumental leaders here today....
May 16, 2022
Women in Power
In the May “Women in Power” issue, six of Nike’s trailblazing execs at the center of the brand’s ambitious strategy sat down with FN for exclusive interviews to discuss their unique career paths, Nike’s 50th anniversary and lighting the path for the next generation. FN
May 12, 2022
How Naomi Osaka became one of the world’s most marketable athletes
Naomi Osaka is an incredible athlete, a champion, history maker and role model. The four-time Grand Slam winner has gained significant recognition as an activist and she has most recently become an advocate for mental health awareness, making her one of the world’s recognized and most marketable sportspeople. Givemesport
May 12, 2022
Adidas Ad Featuring Bare Breasts Banned in the UK
Adidas went controversial when it decided to display the bare breasts of 25 women in a recent advertising campaign for its sports bras. Now, an independent advertising regulator in the UK has banned the campaign. FN
May 11, 2022
Naomi Osaka Leaves IMG to Start Own Sports Agency
The world’s highest-paid female athlete is venturing out on her own for representation. Tennis star Naomi Osaka announced that she and agent Stuart Duguid have left IMG to launch their own sports agency, EVOLVE. FOS
May 11, 2022
Serena Williams & Naomi Osaka are only women in top-100 highest-paid athletes
Sports business website Sportico has published a list of the top 100 highest-paid athletes in the world and it makes grim reading for female athletes. Give Me Sport
May 9, 2022
WNBA Eyeing 2 Expansion Teams, Seeking Financial Stability
In response to players speaking out against the WNBA’s restrictive roster sizes, commissioner Cathy Engelbert is addressing their concerns by charting a path for the future of the league’s finances. The WNBA is looking to add two expansion teams within the next few years, per the Seattle Times. FS
May 6, 2022
Nike to Close Offices Again For a Week in August, Offer Summer Fridays, As It Brings Employees Back Into the Office
Nike is continuing its efforts to emphasize employee well-being as it starts the process of bringing employees back into the office. The sportswear giant will once again close all of its offices worldwide for a week in August to give its employees additional time off to recover and rest, according...
May 4, 2022
Thirty Five Ventures, co-founded by Kevin Durant, joins Gotham FC as minority investor
An investment company co-founded by Brooklyn Nets star Kevin Durant is joining the Gotham FC's ownership group. Thirty Five Ventures, or 35V, co-founded by Durant and entrepreneur Rich Kleiman, has joined the North Jersey-based professional women's soccer club as minority investors, the team said Wednesday. The news comes on the tails of...
May 3, 2022
Naomi Osaka joins Modern Health as advocate for mental wellness
Four-time Grand Slam winner Naomi Osaka, who has been open about her battle with depression, has joined workplace wellness and mental health platform Modern Health as an advocate for de-stigmatizing mental health care and making it more accessible. Biz Journals
May 3, 2022
U.S. classifies Brittney Griner as ‘wrongfully detained’ in Russia
The formal change in designation is a significant development because it opens a new path to secure Griner's freedom. Instead of waiting for her drug smuggling case to play out in the Russian legal system, the U.S. government will now actively seek to negotiate her return. Yahoo Sports
April 30, 2022
Serena Williams investments could make her first female athlete billionaire
Serena Williams is widely regarded as the best tennis player to ever grace the court. Her sporting success has made her a household name but her business ventures are just as fascinating. In fact, her decorated career and impressive business partnerships could see her become the world’s first ever female athlete...
April 28, 2022
ABC bumped the NCAA Women’s Gymnastics Championship for hockey, then got burned when the gymnasts drew more eyes
This year's NCAA women's gymnastics championship drew its largest audience in a decade as the Oklahoma Sooners edged out the Florida Gators, Utah Utes, and Auburn Tigers for the 2022 title. Women's college gymnastics experienced something of a renaissance in 2022 as interest and audiences surged across the country. With...
April 27, 2022
ESPN goes big on women’s sports with multi-year Athletes Unlimited softball and lacrosse deal
The sports broadcasting giant struck a deal with AU to exclusively carry its softball and lacrosse competitions for the next two years. In total, fans will be able to tune in live for more than 160 games across ESPN's platforms. Insider
April 27, 2022
Everything You Need to Know About Serena Williams’ Hub of Imagination at Nike Headquarters
Addressing media last week during a walkthrough of the Serena Williams Building, which was designed by Portland architecture firm Skylab Architecture, longtime Nike exec John Hoke explained the athlete’s influence on the facility. The chief design officer referred to Williams as “the spine of the project.” Footwear News
April 25, 2022
Women’s Sports Network adds Athletes Unlimited to content slate
Los Angeles-based Fast Studios has revealed partnerships with four leagues and organizations to beef out the programming slate for its new Women’s Sports Network streaming channel. The dedicated 24-hour streaming channel for women’s sport will now offer content from Athletes Unlimited, a network of player-driven sports leagues that include softball,...
April 21, 2022
Beachbody announces president and CFO is stepping down
The Beachbody Company Inc. President and Chief Financial Officer Sue Collyns is stepping down in May, the the digital fitness and nutrition subscription company has announced. She is leaving to transition to a new chapter of opportunities in both the for-profit and non-profit sectors. The company also announced that Kathy...
April 21, 2022
Chelsea Bid Gets Backing From Serena Williams, Lewis Hamilton
Final bids for Chelsea FC were submitted last week — and now two of the world’s top athletes are entering the mix. According to Sky Sports, 23-time Grand Slam singles champion Serena Williams and seven-time Formula 1 world champion Lewis Hamilton have joined Sir Martin Broughton’s consortium, agreeing to invest roughly $13 million each should the group win...
April 19, 2022
Serena Williams’ venture fund invests seven-figure sum into OpenSponsorship
Launched in 2015 by British entrepreneur Ishveen Jolly, OS’ tech platform allows athletes to sign up for free and apply directly to brands to work with them on certain campaigns. Brands themselves are able to pay a flexible subscription fee. By end of 2021, the business had facilitated more than...
April 18, 2022
NCAA Women’s Gymnastics Dominates ESPN Social Media Engagement
Division I women’s basketball isn’t the only NCAA women’s sport that drew impressive fan engagement this year. Women’s gymnastics drew more engagement on ESPN social platforms than any other women’s sport in 2022, the network announced, garnering 100 million impressions. Front Office Sports
April 14, 2022
Women Now Make Up One-Third Of NBA Audience
Full-season NBA viewership for the 2021-22 regular season rose 19% to 1.6 million average game viewers. But the growth of female viewers outpaced that overall average, with viewership up 23% from last season – and 11% from the 2019-2020 season. Front Office Sports
April 11, 2022
Brooks Appoints Chief Running Advisor
Brooks has named the two-time US Olympian Des Linden its chief running advisor. Linden will help the running brand conceive and create new products and technology. SGB Media
April 9, 2022
First ever women’s sports bar open in Portland
Chef Jenny Nguyen is proving the phrase “if you build it, they will come” true after opening the first sports bar in the country to exclusively show women’s sports. Customers are already pouring into “The Sports Bra” as ratings for the WNBA, women’s soccer and softball are reaching record highs. Today
