BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
September 15, 2025
Elena Delle Donne named managing director of USA 3×3 Women’s National Team
After a poor showing at the 2024 Summer Olympics, which saw the U.S. Women's National 3x3 Basketball team finish with a bronze medal, USA Basketball has named two-time WNBA MVP and seven-time All-Star Elena Delle Donne the team's first managing director. USA TODAY
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September 13, 2025
Lauren Leichtman Building Family Affair as San Diego Wave Owner
Brandi Chastain’s thrilling penalty kick to win the 1999 women’s World Cup for the United States captivated soccer fans across the county, prompting a boom in the sport and paving the way for leagues like the National Women’s Soccer League. Lauren Leichtman, who owns the San Diego Wave, was among those...
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September 12, 2025
Women’s Fitness Gets Its First Hormonal Health Studio
BAB NYC’s founders launched Brooklyn’s first fitness studio centered on women’s hormonal health and their unique physiological needs. The new studio officially opened earlier this month at premium boutique fitness brand GYM NYC’s Brooklyn flagship, introducing what the company calls the fitness industry’s first comprehensive training methodology designed around women’s...
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September 10, 2025
Bryan Graham to run Just Women’s Sports content
Just Women’s Sports has hired Bryan Graham as Exec Dir of Content. He was most recently the Head of Global Video at The Athletic. JWS founder & CEO Haley Rosen declined to share if a search firm was used. SPORTS BUSINESS JOURNAL
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September 10, 2025
Unrivaled Announces Expansion Ahead of Possible WNBA Work Stoppage
Unrivaled, the three-on-three women's basketball league, is expanding according to Tom Friend of Sports Business Journal. The league will add two more teams as well as add an extra night to their weekly schedule in Year 2. SI
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September 8, 2025
Connecticut Senators Rip WNBA Handling of Sun Sale
The WNBA’s handling of the Connecticut Sun sale process has attracted high-level political attention. Both of the state’s U.S. senators have recently weighed in to express their displeasure with the league and push to keep the team in the state. FRONT OFFICE SPORTS
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September 8, 2025
Serena Williams invests in women’s basketball league Unrivaled, now valued at $340 million
Women's 3-on-3 basketball league Unrivaled is now valued at $340 million after a new funding round that included tennis legend Serena Williams, the league announced Monday. CNBC
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September 5, 2025
Venus And Serena Williams To Launch Program That Will Teach Under-Resourced Youth To Lead In The Boardroom
According to information shared by the U.S. Open, the tennis stars have partnered with the USTA Foundation to launch the Williams Family Excellence Program. The USTA Foundation believes the pair are well-positioned to serve as partners, citing their influences beyond the court as businesswomen. AFROTECH
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September 4, 2025
Chicago Sky forward Angel Reese joins the TOGETHXR ownership group
Angel Reese wants to be a part of the conversation on and off the court. That's why it was announced on Thursday, Sept. 4, that she will be the newest member of the TOGETHXR ownership group. The collective was founded in 2021 to advance the women’s sports movement. USA TODAY
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September 3, 2025
Alex Morgan’s Togethxr and London City Lionesses announce jersey partnership
The London City Lionesses and Togethxr, a media company co-founded by Alex Morgan and others, have announced a partnership where the Lionesses will wear "Everybody Watches Women's Sports" on their jerseys. This collaboration aims to promote the visibility and future of women's sports. The jerseys will debut on September 6...
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September 2, 2025
Boston Legacy Football Club Appoints Jennifer van Dijk as Team President
Boston Legacy Football Club today announced the appointment of Jennifer van Dijk as Team President, a key leadership role as the club prepares to kick off its inaugural season at Gillette Stadium in 2026. van Dijk will oversee all business operations and help shape the club’s long-term strategic vision as it...
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September 1, 2025
Fourfold increase in prize money for women’s ODI Cricket World Cup
Cricketers at the Women's World Cup in India and Sri Lanka will play for $13.8 million in prize money from this month, two years after the men played for $10 million. The 2022 Women’s World Cup in New Zealand had an overall purse of $3.5 million. “This four-fold increase in...
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August 30, 2025
From Caitlin Clark to Coco Gauff: Where to find the top women’s sports cards
Caitlin Clark’s $660K Bowman sale cemented women’s cards as a mainstay of the hobby, but she’s not the only chase. Collectors now have real options across basketball, tennis, soccer, WWE/UFC, and even the Olympics. Here’s a breakdown of the best athletes you can collect right now, and the sets where you...
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August 29, 2025
Candace Parker Not a WNBA Owner Yet, but Her Business Is Booming
Candace Parker retired from the WNBA in 2024. That’s when her side hustles became a full-blown business career. Just in the last year, she was named the president of Adidas women’s basketball, published a memoir (The Can-Do Mindset) launched a podcast (Post Moves, with Indiana Fever forward Aliyah Boston), and...
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August 29, 2025
Stanley 1913 Partners With Caitlin Clark on Hydration Collection
Stanley 1913 is expanding its presence in sports culture with a newly announced partnership with Caitlin Clark, the record-shattering Indiana Fever guard. The collaboration begins with the debut of the limited-edition Stanley 1913 x Caitlin Clark Collection, available September 3 online at stanley1913.com and later this month at retailers including Scheels,...
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August 29, 2025
WNBA Teams Desperate to Expand Rosters Amid ‘Extreme Hardship’
Friday’s unusual announcement from the Dallas Wings highlights the stress on teams this time of year. Days before last month’s WNBA All-Star Game, Indiana Fever coach Stephanie White sat in the depths of Barclays Center after her team’s 21-point loss to the Liberty and fielded questions alongside guards Sophie Cunningham...
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August 28, 2025
Mark Cuban On Why NBA Expansion Isn’t Imminent
NBA commissioner Adam Silver has teased league expansion for years, with Las Vegas and Seattle as the markets commonly linked to new teams. But the NBA has yet to pull the trigger on its first expansion franchise since 2004, and Mavericks minority owner Mark Cuban believes it won’t happen anytime soon....
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August 26, 2025
Startup women’s leagues on the rise, fueled by popularity of women’s sports. But will they last?
At least eight women’s pro leagues have launched in the past three years, including the WPBL, Unrivaled — a fast-paced 3-on-3 women’s basketball league that debuted this year — and the Professional Women’s Hockey League, seizing on rising viewership, bigger sponsorship deals and a fan base more eager than ever to...
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August 26, 2025
Lululemon Shifts Technology and Information Leadership with Focus on AI
Lululemon Athletica, Inc. has named Ranju Das as chief AI and technology officer, effective September 2. In this newly created role, Das will be responsible for leading the company’s technology organization and driving the development and execution of the next phase of Lululemon’s technology and AI strategy. SGB MEDIA
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August 25, 2025
WNBA CBA Deal ‘Probably Not Going to Happen’ Before Deadline
With the WNBA and its players association still far apart on a new collective bargaining agreement, WNBPA executive committee secretary Elizabeth Williams is doubtful that a deal will be struck by the Oct. 31 deadline. The Chicago Sky forward is far from alone in that concern among players, according to sources familiar with the ongoing...
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August 23, 2025
How the Bay became the new capital of women’s sports
A national women’s flag football team competes annually in world championships, and the U.S. will field a squad for the 2028 Olympics in Los Angeles, but opportunities are limited to the top 15 to 20 players in the country. There’s no league on the scale of the WNBA or NWSL,...
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August 20, 2025
The “Motherhood Penalty” in Endurance Sports is Real. A Strava Grant Aims to Change That.
Many of these moms are struggling to find suitable childcare while they train and race. Many are also seeing pelvic floor therapists to adjust to their new bodies as they return to the sport. triathlete
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August 16, 2025
Five former Wisconsin women’s basketball players file lawsuit against former coach Marisa Moseley
The allegations of mental abuse that preceded the resignation of former Wisconsin women’s basketball coach Marisa Moseley moved to a new arena on Aug. 15. Federal court. Five former players filed a civil lawsuit against Moseley, the University of Wisconsin Board of Regents and Justin Doherty, who served as the administrator for women’s basketball and...
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August 14, 2025
What’s next for the business of women’s racing?
The 2025 Tour de France Femmes avec Zwift achieved record viewership; the next challenge is using those eyeballs to build sustainable support for the rest of the sport. escape
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August 14, 2025
The Coolest Owners in Women’s Sports Are All Women
This last year has seen an explosion in women's sports gaining more notoriety and visibility than ever — extending to media coverage, brand partnerships, and game attendance and viewership. But just as exciting is the fact that there are so many women behind the growth and investment of professional sports through...
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