Scripps Sports secures multi-year partnership with Premier Women’s Rodeo

April 16, 2026

Scripps Sports has entered into a comprehensive multi-year broadcast partnership with PBR (Professional Bull Riders), the global leader in bull riding entertainment, to bring PWR (Premier Women’s Rodeo) exclusively to Scripps’ national television networks ION and Grit beginning in May.

The partnership will launch with ION and Grit carrying the highly anticipated 2026 PWR Championship, broadcast from Fort Worth, Texas, on Sunday, May 17, at 1 p.m. ET. Building on this foundation, the collaboration will expand significantly in 2027 to include the original series “PWR: Road to the Championship” on Grit, offering all-inclusive coverage of the PWR season’s most compelling storylines and competitions. It will culminate with the 2027 PWR Championship airing across both ION and Grit. In 2027, ION and Grit will broadcast a minimum of 18 hours of women’s rodeo programming over 16 broadcasts.

PWR represents an ambitious new venture from PBR, leveraging the same strategic vision and operational excellence that established PBR as the leading force in Western sports entertainment. PWR is positioned to become the preeminent brand in the rapidly expanding women’s rodeo market, expanding on the platform established by the Women’s Rodeo Championships (WRC) and its flagship Women’s Rodeo World Championship (WRWC) – the industry’s richest women-only rodeo championship event, established in 2020. PBR