ALLY and Scripps Sports Partner With PWHL to Deliver First-Ever Nationally Televised Game in U.S

March 12, 2026

Ally Financial (NYSE: ALLY) and Scripps Sports are teaming up with the Professional Women’s Hockey League (PWHL) to broadcast its first-ever game on national linear television in the United States. The PWHL Takeover Tour™ game between the New York Sirens and the Montréal Victoire will air on ION, The E.W. Scripps Company’s (NASDAQ: SSP) national sports and entertainment network, Saturday, March 28, at 1 p.m. ET, live from Little Caesars Arena in Detroit.

Through ION – which is available free over-the-air, via pay TV, connected TV and free, ad-supported streaming platforms – the game will be accessible to more than 126 million U.S. households, representing a landmark moment in the league’s development and a significant opportunity for new fans to discover the league.

The first-ever national broadcast comes at a time of unprecedented momentum for the PWHL. Now in its third season, the league is approaching two million all-time fans and seeing a 20% year-over-year increase in average attendance. ally