Alo Partners With Female-Owned Fitness Studios for Women’s Day Activation

March 2, 2026

Activewear giant Alo continues to push deeper into fitness. Its latest activation brings 270 free classes spanning Pilates to sound baths, at studios stretching from Seoul to LA

To amplify the global celebration of International Women’s Day on March 8, Alo is partnering with over 100 female-owned wellness studios in nine different countries for a day of complimentary movement and mindfulness.

In total, that comes to 270 Alo-hosted classes, across modalities like Pilates, yoga, meditation, sound baths and others, approaching nearly 5,000 participants globally from Los Angeles, Miami and Vancouver to London, Sydney and Seoul. Participating locations include Forza in Nashville, Sarana in Sydney, Ayla Pilates in Rome and Homebody in LA.

The activewear giant says its goal is to uplift female founders in the industry and forge community connections through shared experiences. Athletech News