Halfdays Co-Founder Ariana Ferwerda on Raising Capital, Wholesale Strategy and Blending Fashion with Performance
November 3, 2025
With a team of 30 full-time employees, co-founders Ariana Ferwerda and professional freestyle skier Kiley McKinnon are deeply involved in the design process. Seasonal concepting and color direction is led by two in-house designers, and Ferwerda and McKinnon review sketches and fit intent, sit in on fittings and even participate in wear testing. SHOPeatSURF
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