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APPAREL NEWS
Want to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.June 30, 2022
New Balance Has a Pair of Foam Clogs Dropping Soon
According to the brand, the New Balance Clog is constructed of an integrated EVA foam that’s water-resistant while the large holes on the upper and sides of the silhouette provide ventilation. New Balance branding appears on the heel counter along with a larger ‘N’ logo appearing on the midfoot. FN
June 21, 2022
Venus Williams Teams Up With Stich Fix For Limited Clothing Collection
67% of US women reportedly experience anxiety when exercising in front of others—often caused by worrisome thoughts about what others think about their physique. Venus Williams recently partnered with Stitch Fix to produce a collection of athletic apparel designed to help boost women’s confidence while working out. The collection will be under...
June 15, 2022
California Authorities Seize Over $200,000 Worth of Stolen Lululemon Merchandise
California authorities on June 6 recovered a major shipment of stolen Lululemon merchandise, according to an announcement from the California Highway Patrol. California Highway Patrol investigators in the Border Division’s Organized Retail Crime Taskforce seized 1,861 stolen items with a retail value of $203,688 in an apartment in La Habra,...
June 12, 2022
Lululemon Unveils Workout Hijabs
The head coverings are worn by some Muslim women in public. As a result, Lululemon said its design team consulted with “hijab wearers across the brand’s global collective” to create the assortment, which includes lightweight and moisture-wicking fabrics that “offer adjustable fits and distraction-free features to support guests during their...
June 6, 2022
Athleta sues Danish company over ‘Athlecia’ activewear brand
A Danish company's "Athlecia" brand of women's sportswear violates the trademark rights of Gap Inc's Athleta, according to a lawsuit filed in San Francisco federal court. Athlecia's similar name and logo are likely to cause consumer confusion with Athleta's women's activewear, the company said in its lawsuit filed Wednesday against...
June 4, 2022
Best Sports Bras for Running of 2022
Anyone who has gone bra shopping can attest to the fact that finding a bra for everyday wear is frustrating on its own, but finding the right sports bra for running can take that experience to a whole other level. IRunFar
June 3, 2022
Lululemon’s Footwear Launch ‘Far Exceeded’ Expectations and Outweighed Supply
Lululemon just reported better-than expected results for the first quarter, in part driven by the brand’s successful launch into new categories like footwear, golf and tennis. The Vancouver, British Columbia-based athleisure brand reported that first quarter net revenues increased 32% to $1.6 billion versus an expected $1.53 billion. In North America,...
June 2, 2022
Under Armour to Launch First Female-specific Running Shoe
Under Armour is accelerating its efforts to attract the female athlete. Lisa Collier, chief product officer for Under Armour, explained that traditional women’s running shoes are created from a men’s last, just made smaller to fit the female foot. That means they often lack the flexibility, fit, and arch support...
June 1, 2022
How Nike Is Using Robots, 3D Scans & Innovative Tech to Create More Inclusive Sports Bra Designs
Nike’s messaging impacts both legging and bra offerings, which will have the consumer prioritize choosing a style they love first and then working to tailor support, size, color and other accompanying features. The brand shared insights and a look into its future on May 17 at its “Nike Future 50...
May 23, 2022
Lindsey Vonn Reveals Head Legacy 2022-2023 Collection and Collab
Vonn is in her fourth year in partnership with the sports apparel and equipment company for its Legacy line of upscale women’s winter sportswear, though the brand has been supplying the athlete with hard goods (skis, boots, bindings, poles, etc.) since 2009; Vonn won her first Olympic medal using gear...
May 12, 2022
Fabletics Teams Up with Universal Tennis to Bring Performance and Style to the Court
Fabletics announced a new collaboration with Universal Tennis, which aims to connect players globally through level-based play, to transform tennis apparel with exclusive courtside styles. Created in partnership between Fabletics designers and Universal Tennis athletic experts, the co-branded apparel serves aces with both women’s and men’s pieces built for every type...
May 11, 2022
Brooks Taps Queer Artist Lisa Congdon to Design Its Latest ‘Run Proud’ Apparel Collection
Brooks releases a “Run Proud” collection every spring, which celebrities the LGBTQ+ community and Pride Month. This year, the beloved running brand has teamed up with queer artist and illustrator Lisa Congdon on a collaborative range. The “Run Proud” collection for 2022 features several limited-edition apparel selections adorned with bright and playful designs...
May 10, 2022
Here’s How Lululemon Plans to Double Revenue by 2026
During a recent analyst day presentation, Lululemon revealed its five-year financial outlook, in which management officially set a target to double annual sales by fiscal 2026. At first, this forecast might seem like a lofty goal, but I believe that it is completely doable. Fool
May 9, 2022
With Athletic Apparel and Footwear in Disarray, Puma Pounces With Push For Women
With shares of Nike, Adidas, Under Armour and Lululemon all down 30% to 50% in the past six months, the opportunity for old brands to connect with new customers in new ways is immense. Players like Puma, for example, are looking to pounce by introducing new faces and athletes via...
May 3, 2022
As More Women Golf, TravisMathew Unveils Activewear Line
Callaway’s TravisMathew brand is well-known for its men’s clothing and golf apparel, but on Tuesday the company unveiled something new: a women’s line. TravisMathew was acquired by Callaway in 2017 for $125.5 million, and before Tuesday, counted around 30% of its customer base as women buying products for men — and...
April 29, 2022
Walmart unveils activewear line with fashion and fitness couple Michelle Smith and Stacey Griffith
Walmart is unveiling an elevated activewear and swim brand, Love & Sports, created with fashion designer Michelle Smith and SoulCycle instructor Stacey Griffith. The fashion-forward clothing collection is another sign of the retailer’s efforts to shake up its reputation and become known as a place where shoppers can find stylish...
April 26, 2022
GAP Inc.’S Pace Program Reached 1 million Women In 2021
Developed in 2007 to give women foundational life skills, technical training and support, GAP's Personal Advancement and Career Enhancement (P.A.C.E.) program reached its 2022 goal of reaching 1 million women and girls in the 17 countries where Gap Inc. makes its clothing. Sourcing Journal
April 20, 2022
The Mostly Untold Story Of How The Sports Bra Conquered The World And Tore Its Inventors Apart
The recent appearance on the Today Show of the three women who invented the sports bra was your typical morning-show fare: three-and-a-half-minutes of relentless cheer. Most media coverage the three women have received about their game-changing creation echoes this effusive, downright reverential tone. But by the time they sold their company in 1990,...
April 20, 2022
Lululemon plans to double its revenue by 2026
Lululemon plans to double its revenue in the next five years to $12.5 billion as it continues to benefit from the pandemic-driven trend towards wearing more casual, comfortable clothing. The Business Journals
April 19, 2022
Speculation On Potential Athleta Spinoff Returns
Speculation that Gap, Inc. could explore a spinoff of its Athleta brand has returned. Speculation about the spinoff first arrived in July 2021 after the Wall Street Journal reported that Fabletics was looking to hire banks for an initial public offering that would value the Kate Hudson-founded Fabletics women’s activewear...
April 19, 2022
Allyson Felix and Her Saysh Brand Introduce an ‘Intentionally Sexist Returns Policy’ Only for Women
Saysh’s Maternity Returns Policy allows customers who have purchased a pair of Saysh sneakers — either from the brand or through a wholesale partner — to exchange the shoes for a new pair in a different size should their foot size change while pregnant. Footwear News
April 9, 2022
Breanna Stewart and eBay Prove More WNBA Players Need Signature Shoes
Breanna Stewart, the first WNBA player in over a decade to land a signature shoe deal, partners with eBay to highlight women-designed sneakers. SeattleMet
April 5, 2022
William Murray Golf Expands Product Offering with the Launch of its First-Ever Women’s Apparel Collection
William Murray Golf, the leading golf apparel line inspired by Bill Murray and his brothers, today unveiled its first-ever women's apparel collection. Featuring everyday styles designed for the modern woman, the collection integrates William Murray Golf's lighthearted approach and contemporary lifestyle with sports, making golf more accessible and entertaining for...
March 30, 2022
Lululemon Serves up Tennis and Golf Gear
Where once athletic women and yoga apparel stood as the main page mainstay on Lululemon's site, now featured are a pair of tennis players, serving, volleying, modeling - but mostly taunting the competition. The majority of Lululemon’s growth and revenue will continue to come from its core yoga and athletic...
March 23, 2022
Stella McCartney designs jerseys for Arsenal Women’s Football Club
Stella McCartney has designed her first collection for a women’s football team in a new collaboration for Arsenal Women’s Football Club. The apparel range, launched in partnership with Adidas, includes jerseys, hoodies and tights, as well as a gender-neutral pre-match jersey that will be worn by both women’s and men’s...
