APPAREL NEWS
Want to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.-
May 10, 2025
Coco Gauff Just Debuted Her Groundbreaking Miu Miu x New Balance Collaboration
American tennis star Coco Gauff is off to a hot start at the 2025 Italian Open, winning both her Friday singles opening match and securing a doubles win with partner Alexandra Eala Saturday morning. Footwear News
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May 6, 2025
Why Nike Wanted A’ja Wilson’s New Shoe to Sell Out in Minutes
The Nike A’One sold out within minutes of being released online. The pink shoe and accompanying apparel line for the Las Vegas Aces star have generated tons of hype in recent months, making it one of the most anticipated performance shoe drops in recent years. FRONT OFFICE SPORTS
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April 22, 2025
EXCLUSIVE: Olympian Allyson Felix Talks Saysh’s Newest Launch, Supporting Female Athletes + What’s Next
The footwear brand, founded by five-time Olympian Allyson Felix and her brother and business partner Wes Felix, on Tuesday launched four new colorways of the sneaker style, including Thompson’s Point in off-white and mint green, Duck Fat with bold orange and blue tones, Abbott Kinney blending blue and pink, and Vail...
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March 28, 2025
Nike, TOGETHXR to partner on ‘Everyone Watches Women’s Sports’ collection
The sportswear giant, Nike and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing women's sports. USA Today
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March 26, 2025
Caitlin Clark Is Getting Her First Personalized Nike Kobe Sneaker Release This Summer
Caitlin Clark’s devotion to the Nike Kobe line led to her receiving several player-exclusive colorways during her rookie season, and fans will soon have a chance to wear one of them during her second season the WNBA. Footwear News
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February 25, 2025
‘Everyone Watches Women’s Sports’ Apparel Hits $6M in Revenue
Togethxr, the lifestyle brand and media company built around women’s sports, has tallied $6 million in revenue from its “Everyone Watches Women’s Sports” merchandise line in calendar year 2024. That total is double the mid-year revenue from June 2024, which included selling 20,000 units—T-shirts, tote bags and hoodies—in a three-day...
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February 18, 2025
Nike partners with Kim Kardashian’s Skims shapewear brand: ‘We’re incredibly excited’
Nike, the sportwear giant and beauty mogul billionaire, Kim Kardashian are teaming up to launch a "new brand" that they say will "disrupt the global fitness and activewear industry," both companies announced Tuesday. USA Today
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February 17, 2025
📸 Adidas Unveils (Stunning) Kits for Women’s Euro 2025 🏆
This Monday, Adidas unveiled the away jerseys of the teams it equips. Germany, Italy, Belgium, Sweden: we're getting a good look! Yahoo Sports
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February 13, 2025
Celebrating the Women Who Run This Business
More so than most industries, running specialty is literally run by women - as retailers, brand execs, ambassadors and athlete. issu
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February 12, 2025
Nike Made New Exclusive ‘Think Pink’ Kobe Sneakers for the Kay Yow Cancer Fund
Another flip of Nike’s ongoing partnership with the Kay Yow Cancer Fund, the non-profit organization which honors Kobe Bryant, they introduce "Kobe Sneakers." The Nike Kobe 9 Low Protro EM “Think Pink” has recently been spotted on the feet of several women’s college basketball teams including the Oregon Ducks and...
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February 5, 2025
Brand New Women’s-Exclusive Air Jordan 4 With Premium Materials Is Expected to Be Released This Year
Newly leaked information from @zsneakerheadz describes a new “Cozy Girl” Air Jordan 4 women’s exclusive set to hit retail before the end of the year. Footwear News
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February 4, 2025
A’ja Wilson’s release of Nike shoe, apparel collection shows growth and interest in women’s sports
A’ja Wilson, the two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic apparel collection in her hometown of Columbia, South Carolina. AP News
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January 29, 2025
Plus-Size Outdoor Apparel Company Alpine Parrot Shutters
After five years of trailblazing as a plus-size apparel entrepreneur, Raquel Vélez recently shuttered her outdoor apparel company, Alpine Parrot, due to a lack of profit. Since announcing the decision in late 2024, she said she has had legions of customers and fans reach out disappointed because they were rooting for...
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December 21, 2024
Nike and Togethxr Team Up to Create ‘Everyone Watches Women’s Sports’ G.T. Cut 3 Basketball Shoe
Fans of women’s basketball have long had Saturday’s matchup between UConn and USC circled on their calendars. Nike and Togethxr are making the most of the moment. Nike and Togethxr — the media and commerce company founded by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird — a special edition of the G.T. Cut 3 basketball shoe. Both UConn Women’s Basketball and USC Women’s Basketball revealed team-inspired...
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December 11, 2024
New Nike Book Spotlights Women’s Sportswear Through the Years
Nike has been shining a spotlight on women over the last several years and its latest project is a continuation of that mission. The sports brand has teamed with Phaidon Press on the first book to offer a visual history of women’s sportswear and Nike’s place in the business over the past...
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December 10, 2024
Under Armour Named as Unrivaled’s Official Uniform Partner
Unrivaled has a new teammate: Under Armour. Under Armour and Unrivaled — the women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — announced a multiyear partnership on Tuesday. With the deal, Under Armour is now the official and exclusive uniform partner and performance outfitter of Unrivaled. Under Armour also stated it will also provide...
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December 8, 2024
Paige Bueckers, UConn Teammates Wear Star’s History-Making Nike Sneakers That Are Available Now
UConn star Paige Bueckers made history Saturday by becoming the first collegiate basketball player to receive a Nike sneaker release — and her teammates went all-out to show their support. Footwear News
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November 26, 2024
Watch: Running Industry Leaders Talk About Making Gear for Women, Finally.
On November 17 at The Running Event trade show in Austin, Texas, Outside senior contributing editor Lisa Jhung led a panel discussion about the making and marketing of women’s running shoes, apparel, and accessories. Women's Running
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October 31, 2024
How Often Should You Replace Your Sports Bra?
It turns out there are a handful of factors that can affect the lifespan of your sports bras—like how you clean them and the materials they’re made of. While it can be tempting to wear the same one for years if it seems to be working well enough, replacing your...
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September 21, 2024
Under Armour Releases WNBA Star Kelsey Plum’s Mental Health Awareness Basketball Shoes for Women
Under Armour has kept WNBA star Kelsey Plum in eye-catching player edition (PE) shoes throughout the season, and now, the brand is giving her fans a chance to buy another one of her exclusive looks. Available now is the Under Armour Breakthru 5 “Mental Health Awareness (MHA)” PE. Under Armour said this PE is dedicated to...
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September 5, 2024
Fashion’s Fitness Takeover Is Just Getting Started
On a typical sunny Malibu morning in late December 2023, a reserved Kaia Gerber stands on a beachside patio, decked out in all-black fitness gear. Shot by Hedi Slimane himself, the model is in head-to-toe Celine, from the shiny leather baseball hat and oval sunnies to her fur-lined boots. The notable...
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August 29, 2024
Saucony and Black Girls Run! Unveil a Vibrant Collaboration on the Endorphin Speed 4 Running Shoe
For its latest collaboration, Saucony has teamed up with Black Girls Run! (BGR), an organization dedicated to motivating Black women to practice a healthy lifestyle. The two worked together to create a limited-edition iteration of the Endorphin Speed 4. The BGR version of the Saucony Endorphin Speed 4 neutral running shoe is executed...
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August 28, 2024
The 5 Trends to Watch in Athleisure, Per Report
The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping, per Technavio. That may not come as a surprise, but other key insights from Technavio’s latest global athleisure market research report underscore how mainstream athleisure has become, what’s fueling...
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August 27, 2024
Nike Women by Yoon Collection Taps Naomi Osaka as Muse
Yoon Ahn has blessed us with many great Nike sneaker collaborations over the years. Often, these collaborations come with clothing capsules that are just as good as the Swoosh-branded footwear. Surprisingly, there aren't any shoes for Ahn and Nike's latest team-up. But the pair has cooked up — or served...
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August 21, 2024
Under Armour Celebrates WNBA Star Kelsey Plum’s 30th Birthday With Two Limited-Edition Sneakers
Kelsey Plum doesn’t turn 30 until Aug. 24, but Under Armour is already celebrating. To honor the WNBA star, Under Armour has released a limited-edition iteration of its court-ready basketball shoe for women, the Breakthru 5, in an aptly named “Plum” colorway. FN
