How Vuori Is Thriving in Women’s Activewear While Rivals Stall

September 24, 2025

In a sea of leggings (and debate over whether Gen Z is ditching them for baggier fits), activewear brands are scrambling to stay relevant. TikTok trends burn fast, influencer partnerships churn even faster and even Lululemon has shown signs of slowing as competition stiffens. Athletech NEWS