May 20, 2023
Parkour, skydiving, wing foiling — women over 50 are finding freedom in adventure sports
There's a big cohort of women in their 50s who want to challenge themselves. These women have potentially got older children who are self-dependent. They may have retired, have more time, money and the desire to do something new and adventurous. This is why a lot of 50-something women are...
September 29, 2022
Athleta turns to resale, outlet sales to coax new customers
Athleta is expanding its customer reach via partnerships with resale site ThredUp and online discount site Shop Premium Outlets, according to a press release. The resale program, still a pilot and dubbed “Always Athleta,” uses ThredUp’s resale-as-a-service platform. As of Wednesday, a limited group of randomly selected online customers are...
July 8, 2022
Working Out Only on Weekends Is Just as Effective as Daily Exercise, Study Finds
A new study compares how our frequency of exercising during the week can affect our mortality. Research shows that it may not matter if you squeeze all your physical activity in at the end of the week, as long as you’re getting your steps in. The new evidence might make you...
May 2, 2022
Nike Names Global VP of Direct Acceleration as It Leans Into DTC and Digital Channels
An almost 20-year veteran of the Swoosh, Gauger most recently served as Nike’s global VP of marketplace, where she led a team of more than 150 people to execute Nike’s B2B platform, according to her LinkedIn. Prior to that, she served as Nike’s VP of global marketplace and categories. Footwear...
April 30, 2022
Angel City FC plays inaugural match in front of sellout crowd at Banc of California Stadium
On a patch of grass in Exposition Park, with 22,000 people in Banc of California stadium watching a Friday-night soccer match, history was made. Angel City FC, Los Angeles' first professional women's soccer team since 2009, played its inaugural home match. ABC7
April 29, 2022
She’s Got Game: These WNBA Athletes Are Also Power Players In Business
The WNBA recently celebrated its 26th anniversary and in that span of time, not only has the league grown exponentially but so have its players’ business portfolios. Many of the league’s superstars have truly evolved into savvy businesswomen. Essence