Inside New Balance’s Proven Formula for Reimagining Sport for Women

September 16, 2025

New Balance executive Melissa Worth told the audience at the WWD x FN x Beauty Inc Women in Power event that “authenticity” is key to storytelling. Worth was interviewed by Footwear News executive editor Katie Abel on “Winning Her Trust: How New Balance Reimagined Sport for the Female Consumer” at the Women in Power Summit Sept. 8. WWD