SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
May 12, 2025
How Unrivaled built brand partnerships that are more than logo slaps
For marketers looking to take advantage of the increased attention and investment in women’s sports, Unrivaled represented a rare white-space opportunity to get in on the ground floor. MARKETING DIVE
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May 12, 2025
Amazon ‘virtually sells out’ NASCAR, women’s sports inventory ahead of upfront
The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his own venture capital firm to work with athletes before turning 30. FRONT OFFICE SPORTS
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May 6, 2025
Unrivaled Sports Gets $120M From Dick’s for Youth Buildout
Youth sports platform Unrivaled Sports has received a $120 million investment led by Dick’s Sporting Goods and featuring participation from Miller Sports + Entertainment, Dynasty Equity, LionTree and The Chernin Group. Sportico
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May 1, 2025
Mizuho Americas Announces Five-Year Renewal Agreement With
Mizuho Americas, the New York-headquartered arm of Mizuho Financial Group, announced that it has renewed its title sponsor agreement for the Mizuho Americas Open through 2030 and will raise the 2026 purse to $3.25 million, one of the largest outside of the Major championships. The tournament will maintain its successful...
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April 28, 2025
The espnW Summit NYC Lets Sponsors Eli Lilly and Rhone Join the Game
Hosted by journalist, radio host, and ESPN personality Sarah Spain, espnW Summit NYC kicks off with a keynote discussion between Olympic gold medalist, world champion, and best-selling author Jordan Chiles and SportsCenter anchor Elle Duncan. ADWEEK
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April 25, 2025
Lululemon Teams With the Professional Women’s Hockey League for Apparel Collection
Lululemon continues to expand its roster of partnerships in sports with its latest collaboration. The athletic apparel company debuts the inaugural collaboration with the Professional Women's Hockey League on Saturday, spotlighting new teams with fan-favorite Lululemon designs. MSN
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April 23, 2025
CARMAX, GOTHAM FC EXTEND MISSION-DRIVEN PARTNERSHIP
Gotham FC has renewed its multi-year partnership with CarMax, ensuring the company remains the front-of-kit sponsor for the club. Ministry of Sport
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April 22, 2025
Exclusive: Tampon brand Sequel signs sponsorship deal with D.C. United’s Audi Field
Audi Field in Washington, D.C. hosts 20,000 fans for D.C. United men's soccer matches, the new USL Super League women's soccer club D.C. Power FC, and Washington Spirit National Women's Soccer League matches, plus concerts and events. AOL
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April 22, 2025
United Soccer League and Gainbridge® Announce Historic Naming Rights Partnership of USL Super League
The United Soccer League (USL) and Gainbridge®, a Group 1001 company, today announced a historic, long-term partnership, making Gainbridge® the first-ever entitlement partner of a professional soccer league in the United States. USL
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April 7, 2025
Cosmetic brands capitalizing on the expansion of women’s sports
Sports wield an influence that transcends the game, particularly in women’s sports, where the values of empowerment align closely with those espoused by cosmetic brands. Sportcal
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April 3, 2025
Reebok Basketball Signs WNBA Dallas Wings Star DiJonai Carrington
Reebok Basketball has signed DiJonai Carrington, a guard for the WNBA‘s Dallas Wings, to its ambassador roster. She will compete wearing the Engine A, Reebok’s new performance basketball shoe. Footwear News
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April 1, 2025
BMW Confirms Sponsorship Renewal with KPMG Women’s Irish Open
BMW Group Ireland have announced a continued partnership with the KPMG Women’s Irish Open. The company has signed a new two-year agreement as ‘Official Car Partner’ and Premium Sponsor, building on its 2024 inaugural partnership with Tournament partners Forefront Sports. Sport For Business
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March 31, 2025
Former Pro Volleyball Player Gabrielle Reece On Becoming Vionic’s First-Ever Well-Being Ambassador: ‘Everyone Is An Athlete’
In 1994, professional beach volleyball player Gabrielle Reece became the first female athlete to design a shoe for Nike. More than 30 years later, the now-retired competitor will have her first namesake sneaker with Vionic as the newly minted well-being ambassador for the science-focused footwear brand, with a release set for Spring ’26. FN
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March 31, 2025
Former Pro Volleyball Player Gabrielle Reece On Becoming Vionic’s First-Ever Well-Being Ambassador: ‘Everyone Is An Athlete’
In 1994, professional beach volleyball player Gabrielle Reece became the first female athlete to design a shoe for Nike. More than 30 years later, the now-retired competitor will have her first namesake sneaker with Vionic as the newly minted well-being ambassador. Footwear News
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March 27, 2025
Sprouts Farmers Market Inks 8 New Women’s Sports Deals
As an extension of its PowHERed by Sprouts program, Sprouts Farmers Market has added eight new individual Name, Image and Likeness (NIL) deals with female college athletes to its roster. Progressive Grocer
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March 9, 2025
DJ Lagway Boosts Florida Women’s Sports with NIL Donation
For International Women’s Day, University of Florida quarterback DJ Lagway announced a significant donation that he will be making with a portion of his NIL earnings to bolster the Gators’ women’s sports programs. Yard Barker
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March 7, 2025
Adidas Adds Olympian Ilona Maher to Its Star-Studded Athlete Roster
With Women’s History Month here, Adidas has added a history-making athlete to its roster: rugby superstar Ilona Maher. In a statement, Adidas said it will provide Maher with its top-tier apparel and footwear to support her game as part of this multiyear partnership. Footwear News
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March 5, 2025
Under Armour Adds Style-Savvy WNBA Star Nika Mühl to Its Athlete Roster
When Nika Mühl steps on the court next to terrorize WNBA foes with her relentless defense, she will be wearing Under Armour. Footwear News
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March 4, 2025
From Portland, with love: Alaska Airlines partners with Portland Thorns FC & Portland WNBA expansion team to celebrate and elevate women’s sports
Alaska Airlines is proud to announce that it will be the official airline partner of Portland's new WNBA team and is renewing its role as the official airline of Portland Thorns FC. Alaska Airlines
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February 25, 2025
Unrivaled promo to bring women’s sports push to a new place — a NASCAR race
“Women’s Sports = Good Business.” “A Movement Not A Moment.” “Women’s Sports; Are You Watching Yet?” Those slogans, along with other symbols promoting women’s sports, will be in an unusual place next month: a NASCAR racetrack. Ally Financial, which sponsors Alex Bowman’s No. 48 car, has chosen to use its...
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February 19, 2025
Thorns ink NWSL record kit deal with home security company Ring
National Women's Soccer League side Portland Thorns have inked the most valuable kit deal in the league's history after signing Ring home security as a multi-year sponsor. Reuters
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February 14, 2025
Gotham FC Signs Record-Breaking Sponsorship Deal With Dove
Gotham and Dove are teaming up, with the 2023 NWSL champs signing a record-setting multi-year kit partnership with the beauty brand on Thursday. Just Women's Sports
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January 28, 2025
Lexie Hull ‘So Excited’ to Team Up With Kate Martin for Athleta Apparel Partnership
On January 28, women's performance activewear brand Athleta announced that they have added WNBA and Unrivaled stars Lexie Hull and Kate Martin to its Power of She Collective, which, "deepen its relationship with female athletes at every stage of their careers and further build on its mission of inspiring women...
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January 28, 2025
Saudi Arabia announces first women’s football sponsorship
The Saudi Arabian Football Federation (SAFF) has unveiled a three-year partnership with Unilever’s Rexona, marking the first-ever official sponsorship of the Kingdom’s women’s national football programme. Inside World Football
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January 16, 2025
Manchester City Women’s scores Revolut sponsorship
The Manchester City Women’s football team has confirmed UK digital bank Revolut as its new global partner in a bid to elevate both parties’ visibility in both the UK and internationally. Revolut will feature prominently on Manchester City Women’s training kit sleeve, with the deal also seeing the team’s captain, Alex Greenwood, become a Revolut...
