SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
January 8, 2025
Nike Teams up with Demi Vollering and FDJ-Suez for Its First Pro Cycling Team Partnership
The budding FDJ-Suez “super team” of Demi Vollering and now also Specialized confirmed Nike as its “official lifestyle apparel supplier” from 2025 onward. Velo
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January 7, 2025
Alé partners with Fenix-Deceuninck women’s WorldTour team
Italian apparel brand Alé has announced its partnership with one of the most prestigious women’s teams on the WorldTour circuit, Fenix-Deceuninck. The partnership – said to reaffirm the brand’s commitment to supporting women’s cycling – begins with the 2025 cycling season, and sees the brand become the official kit supplier for the...
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December 10, 2024
Under Armour Named as Unrivaled’s Official Uniform Partner
Unrivaled has a new teammate: Under Armour. Under Armour and Unrivaled — the women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — announced a multiyear partnership on Tuesday. With the deal, Under Armour is now the official and exclusive uniform partner and performance outfitter of Unrivaled. Under Armour also stated it will also provide...
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December 6, 2024
Nike Was WNBA Star Caitlin Clark’s Most Valuable Endorsement Deal in 2024
Caitlin Clark brought a considerable amount of eyes to the WNBA this past season, which proved to be financially lucrative for the Indiana Fever star. Footwear News
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December 4, 2024
Women’s Sports Sees 200% Media Investment Gain: Horizon 12/04/2024
Demand for women’s sports is rising. Overall TV viewership of women’s sport is up 81% over the last three years in persons two years of age and older -- 145% for women’s college basketball; 76% for WNBA, and 99% for women’s international/club soccer events. MediaPost
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December 3, 2024
Valkyries Sign CarMax Sponsorship Ahead of WNBA Debut
The Golden State Valkyries landed their third founding partner in CarMax. The nation’s largest used-car retailer joins JPMorgan Chase and Kaiser Permanente as partners of the WNBA expansion franchise that starts play in 2025. It is a five-year deal. Financial details were not released. Sportico
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November 26, 2024
State Farm® deepens investment in women’s sports with signing of JuJu Watkins and sponsorship of new Unrivaled Basketball League
State Farm has signed the USC sophomore and standout college basketball player to a NIL deal – only the second collegiate deal on behalf of the brand. Newsroom State Form
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November 19, 2024
Angel City Signs NYX Makeup Brand as Sleeve Partner
Angel City FC and NYX Professional Makeup reached a multiyear deal to showcase the makeup brand on the sleeve of the home and away jerseys of the NWSL club starting with the 2025 season. NYX replaces women’s footwear company Birdies, which had been the sleeve partner since Angel City’s started play as an expansion...
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November 18, 2024
WNBA sponsorship deals are booming, but some players are getting left out. Here’s why
Many of the WNBA’s young stars like Caitlin Clark and Angel Reese brought deals with them from their playing days in college, including name, image and likeness agreements that became endorsements with such companies as Nike, Reebok and Gatorade. Players of different backgrounds landed a variety of other endorsement deals...
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November 6, 2024
Three women’s sports nearing NCAA championship sponsorship threshold
Three sports in the NCAA Emerging Sports for Women program — acrobatics and tumbling, triathlon and stunt — are trending toward NCAA championship consideration, based on the latest sports sponsorship data released in October. NCAA
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October 31, 2024
Deloitte is upping the ante on its women’s sports sponsorships
The consultancy has years-long relationships with leagues like the WNBA and the NWSL. Now, it’s encouraging other brands to compete in the space. Marketing Brew
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October 27, 2024
UCLA Olympic Gymnast Leading the Charge for Women’s Sports in NIL Earnings
The UCLA Bruins are becoming a big part of helping women break through when it comes to earning with Name, Image, and Likeness. Only 12 schools publicly disclose the NIL earnings and deals of their athletes. MSN
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October 25, 2024
Toyota Returns As Women’s Sports Summit Sponsor
Toyota is returning for its 12th year of sponsoring the espnW: Women + Sports Summit. Nike joins the summit as a first-time sponsor and will have a footprint in the Summit Welcome Suite where the brand will distribute apparel and footwear to attendees. The 15th annual event takes place Oct....
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October 21, 2024
As women’s hoops boom, NIL boosters favor men, records show
Shaylee Gonzales and her Texas women’s basketball teammates earned $435,000 in NIL income from July 2021 to July 2024, far less than their male counterparts, records show. (Aaron A. Martinez/Austin American-Statesman/USA Today Network). Washington Post
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October 19, 2024
Ancient DNA suggests our love for carbs goes back 800,000+ years
Our craving for bread, pasta, and potatoes may be more than just a cultural preference – it could be encoded in our DNA. Research reveals that our ability to digest starchy foods has much deeper roots than previously thought, potentially explaining why so many of us find carbohydrates irresistible. By...
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October 17, 2024
PWHL and LA Dodgers co-owner Mark Walter pledges $5.5 million to Women’s Sports Foundation
NEW YORK — Mark Walter, the PWHL and Los Angeles Dodgers co-owner, pledged $5.5 million to the $55 million capital campaign of the Women’s Sports Foundation on Wednesday night. Newsday
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October 17, 2024
How New Balance’s ‘athlete-first’ approach to women’s sports partnerships is paying off
With the WNBA finals between the New York Liberty and the Minnesota Lynx in full swing, all eyes are on a league that has exploded in popularity this year. This season of the WNBA has had more 100-point games than any season in the league’s 28-year history. Glossy
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October 9, 2024
JuJu Watkins Reportedly Signs a Multiyear Contract Extension With Nike
USC basketball star JuJu Watkins has reportedly signed a multiyear contract extension with Nike. Charania further reported that discussions with Nike to close the deal ended on Tuesday. Footwear News
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October 8, 2024
The Gist’s revenue strategy is about more than typical sports content sponsors
Sports newsletter and media company The Gist, which just announced that it crossed the 1 million newsletter subscriber mark, has worked with all of those brands—but it didn’t increase its ad revenue 20 fold in the past two years by targeting typical sports marketers alone, Jacie deHoop, co-founder and head...
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October 1, 2024
Stanford Athletics Launches First-of-Its-Kind Collaboration With Tampon Brand Sequel
In a Just Women's Sports exclusive release, women's health and wellness startup Sequel announced an agreement with Stanford Athletics to provide Stanford athletes with free Sequel Spiral Tampons through the 2024/25 academic year. This is the first time a college athletic program has entered an official collaboration with a tampon brand in NCAA history. JWS
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October 1, 2024
Zip Unveils New Ad Campaign with WNBA Superstar Kelsey Plum
Zip (ASX: ZIP), a digital financial services company offering innovative, people-centered products, today announced a new advertising campaign featuring two-time WNBA champion, Olympian, and superstar Kelsey Plum. The "Pay How You Want" campaign showcases Zip's payment options that let customers manage their spending without relying on traditional credit solutions and make...
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September 26, 2024
Lululemon ends partnership with ultrarunner Camille Herron
Canadian athleisure brand Lululemon has ended its partnership with American ultrarunner Camille Herron after she and her husband, Conor Holt, were implicated in a Wikipedia editing scandal. On Monday, we reported on the couple’s history of making pro-Herron edits to her Wikipedia page while editing the pages of other ultrarunners (including Courtney Dauwalter and Kilian Jornet) to remove or...
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September 24, 2024
Aspen Sponsors Women’s Match Racing Regatta
The Royal Bermuda Yacht Club and World Match Racing Tour today announced re-insurer Aspen as title sponsor of the new Aspen Bermuda Women’s Match Racing Regatta to take place alongside the 71st Bermuda Gold Cup from 29 October to 3 November in Hamilton Harbour. A spokesperson said, “It is the...
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September 4, 2024
WNBA Expansion Team Valkyries Sign Chase as First Jersey Sponsor
The Golden State Valkyries and JPMorgan Chase have signed a multi-year sponsorship that will make the banking giant’s Chase Freedom brand the first founding partner of the WNBA expansion team, which starts play in 2025. Chase Freedom’s logo will be on the club’s home and away jerseys. The team calls Chase their jersey “shield”...
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September 4, 2024
Gender Equity at Heart of New California NIL Law
The NCAA isn’t the only entity trying to force the terms of name, image, and likeness (NIL) deals to become public. Last week, the California state legislature passed an amendment to its existing NIL law requiring any deals worth $5,000 or more to be reported to their schools, who will...
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