SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
May 26, 2023
Google becomes official sponsor of German women’s team
The German FA (DFB) has signed a three-year deal with Google to become the official sponsor of the national women’s team with its Google Pixel brand. Google will have a set of digital rights, in particular in social media, and is committing to use its digital technology to increase the...
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May 26, 2023
Commissioner Cathy Engelbert Sees NIL As ‘Huge Positive’ For WNBA
Commissioner Cathy Engelbert told Front Office Sports in an interview that NIL has been a “huge positive” for the WNBA and women’s sports. While LSU gymnast Olivia Dunne ranks first among On3’s women’s NIL earnings list, college basketball players account for ten of the top-15 spots. “If you look at...
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May 23, 2023
Lululemon to sponsor ‘ultramarathon’ for women
Lululemon is launching an initiative that will put a spotlight on female athletes. Called Further, the initiative is designed to demonstrate how far women can go when they are supported with resources and product innovations typically reserved for men, the company said. It will culminate in a six-day, "first-of-its-kind" ultramarathon...
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May 19, 2023
Under Armour Signs WNBA Ballers Diamond Miller, Laeticia Amihere and Marina Mabrey
Under Armour announced it has signed Minnesota Lynx guard Diamond Miller, the No. 2 pick in the 2023 WNBA Draft, and the No. 8 pick Laeticia Amihere of the Atlanta Dream. Also, Under Armour has added veteran sharpshooter Marina Mabrey of the Chicago Sky to its roster. FN
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May 17, 2023
CarMax expands WNBA sponsorship, becomes ‘Changemaker’
CarMax will remain as the official auto retailer of the WNBA and NBA and the presenting partner of WNBA Tip-Off. CarMax will work on driving brand awareness of the league and its players through player visibility in sponsorship ads, host annual personal brand building sessions with players, and collaborate with...
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May 9, 2023
WNBA No. 1 Pick Aliyah Boston Signs With Adidas
Aliyah Boston, the newest member of the Indiana Fever, has signed an endorsement deal with Adidas. The German sportswear giant announced today it has added the no. 1 overall pick at the 2023 WNBA Draft to its roster of athletes. FN
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April 26, 2023
World Champion Torri Huske Signs With WME Sports for NIL Representation
2022 world champion and Tokyo Olympic medalist Torri Huske has signed with WME Sports for a NIL representation. Huske, a rising junior at Stanford University, will remain in college and compete in the NCAA as her deal falls under the NCAA’s NIL (name, image and likeness) agreement that started in July 2021....
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April 14, 2023
NCAA March Madness generates $174m in sponsor media value for brands
Television broadcasts of the Final Four of ‘March Madness’, the NCAA men’s and women’s college basketball tournaments, generated $174 million in sponsor media value (SMV), according to a new report. Sportcal
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April 13, 2023
NWSL sponsor increases Challenge Cup prize pool to $1 million
The NWSL Challenge Cup once again will offer an increased payout. Challenge Cup partner UKG has committed $1 million in prize money to the tournament, which will be distributed among the four teams to reach the semifinals. The tournament will run concurrently with the regular season for the first time,...
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April 11, 2023
Visa Adds 33 Players to Sponsor Roster Ahead of Women’s World Cup
The sponsorship provides crucial financial support for many of the athletes involved given the large discrepancies that remain between FIFA’s World Cup prize pools for the men’s and women’s tournaments. The $110 million to be divided between this summer’s participants marks a major jump over the $30 million awarded in...
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April 4, 2023
Where Are the Beauty Sponsorships in Women’s Basketball?
On April 2, the NCAA Women's Basketball National Championship game aired to much fanfare. With 9.9 million people watching from all over the country, according to The Athletic, Louisiana State University beat the University of Iowa by 17 points. The conversations that followed were about sportsmanship, double standards, and even...
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March 28, 2023
Women’s Sports Network signs sponsor deal with Michelob Ultra as the network continues to expand OTT approach
The fledgling Women’s Sports Network — the streaming platform that claims it is to women athletes what the NFL Network is to football players — just had its OTT risk pay off. Only five months after its launch, the free ad-supported streaming television (FAST) channel announced on Tuesday its first-ever...
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March 23, 2023
Why PepsiCo’s women’s soccer sponsorship is about more than signage
Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. Marketing Dive
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March 14, 2023
2023 Women’s March Madness Ad Inventory Sells Out
On Tuesday, ESPN announced that it had filled all “in-game sponsorship opportunities” for the women’s tournament. Theresa Palmieri, VP of Disney Advertising Sports Brand Solutions, said that advertisers have “flocked to these offerings.” In total, ESPN has galvanized 15 broadcast sponsors and close to 100 advertisers, from Aflac and Under...
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March 13, 2023
Women’s Tennis Association Secures $150M Investment
The Women’s Tennis Association (WTA) announced that CVC Capital Partners, the global private equity firm, had become a commercial partner after making a $150 million investment that would give CVC a 20 percent stake in a new commercial subsidiary named WTA Ventures. SGB Media
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March 9, 2023
Women’s Tour announces 2023 route with ‘urgent’ call for sponsors
Women’s Tour organiser SweetSpot has stated that the race is in "urgent" need of additional commercial income for the 2023 edition. The revelation came as the route of this year’s event was announced on Thursday. After featuring six stages in recent years, the Women's Tour returns to a five-day format...
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March 8, 2023
Milk Aims to Sponsor Every Woman Running a Marathon This Year
A powerful, experiential initiative, 26.2 is not only a commitment to sponsor this year's female marathon runners but an effort to generate awareness for the many gender inequalities in sport. As part of the campaign, Milk is launching the Every Women Sponsored Fund in a continued partnership with Girls on...
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March 3, 2023
Athletes Unlimited extends Nike sponsorship
Athletes Unlimited, the startup network of women's professional sports leagues, has extended its partnership with Nike in a multi-year deal that will keep the American manufacturer as the uniform, athletic apparel, and footwear partner of Athletes Unlimited sports. The deal covers all four Athletes Unlimited sports - softball, lacrosse, volleyball,...
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March 1, 2023
Angel City FC score partnership with PNC Bank
In accordance with the agreement, PNC will support Angel City’s 10-per cent sponsorship investment reallocation scheme and cooperate with the club to develop projects for “women financial decision-makers” in the Los Angeles region. PNC will assist the club’s retirement programme, Player 22, for NWSL players who want to start social...
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February 24, 2023
NCAA Issues First NIL Ruling, With Cavinder Twins at the Center of It
The NCAA issued its first ruling in a name, image and likeness infractions case Friday, wading into what until now had been uncharted waters in terms of rules enforcement. A case involving Miami women’s basketball players Haley and Hanna Cavinder reached a negotiated resolution that resulted in a three-game suspension...
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February 21, 2023
Houston Dash signs multi-year partnership agreement with Magellan Corporation
The agreement establishes Magellan Corporation as an official partner of the Houston Dash for the next three years. The Magellan Corporation’s logo will be featured on the right sleeve of both the home and away jersey and will debut when the Dash open the NWSL season on March 26 at...
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February 21, 2023
Sabrina Ionescu’s WNBA rookie card sells for record price
Sabrina Ionescu continues to fly high, even in the WNBA offseason. A special edition of the New York Liberty guard’s rookie card sold for a record price Sunday night. The 2020 Panini Prizm WNBA Black Gold card went for $10,800 at auction, making it the most expensive WNBA card ever, per...
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February 20, 2023
Ally inks sponsorships with Disney/ESPN, ACC
Ally Financial has finalized a one-year, multimillion-dollar sponsorship deal with ESPN and Disney that funnels 90% of its overall investment into women’s sports, as well as a separate 3 1/2-year agreement to become the first title sponsor of the ACC Women’s Basketball Tournament. Ally will sponsor a monthly ESPN "SportsCenter" segment called Moment Worth...
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February 16, 2023
Ultrarunner Camille Herron announces new sponsor: Lululemon
Hundred-mile and 12-hour world record holder Camille Herron of Oklahoma City, Okla. ended speculation about her new sponsor with Wednesday’s announcement that she has joined forces with the running and yoga brand Lululemon. The runner recently announced that she would be sponsored by a company that is new to the...
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February 1, 2023
CAA to represent women’s hockey players, signing eight
CAA is now representing women's hockey players, hoping to minimize the gender gap and help grow the sport. The Creative Artists Agency has signed eight women's hockey players, including two-time Canadian Olympic medalist Blayre Turnbull and Boston College captain Hannah Bilka, to its initial roster, promising to provide the same...
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