SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
September 4, 2024
WNBA Expansion Team Valkyries Sign Chase as First Jersey Sponsor
The Golden State Valkyries and JPMorgan Chase have signed a multi-year sponsorship that will make the banking giant’s Chase Freedom brand the first founding partner of the WNBA expansion team, which starts play in 2025. Chase Freedom’s logo will be on the club’s home and away jerseys. The team calls Chase their jersey “shield”...
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September 4, 2024
Gender Equity at Heart of New California NIL Law
The NCAA isn’t the only entity trying to force the terms of name, image, and likeness (NIL) deals to become public. Last week, the California state legislature passed an amendment to its existing NIL law requiring any deals worth $5,000 or more to be reported to their schools, who will...
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September 3, 2024
Downy and Venus Williams Pair Up to Smash Tough Odor Out of Laundry
Downy®, the #1 most trusted fabric rinse for odor removal**, announced today that it is teaming up with tennis champion and entrepreneur Venus Williams to showcase how its breakthrough laundry odor remover, Rinse & Refresh, helps rinse away the most stubborn odor and residue trapped within the funkiest fabrics that take...
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August 30, 2024
Barbie rolls out new brand campaign at WNBA game
For one night, the WNBA is living in a Barbie world. At Friday night’s matchup between the Chicago Sky and Indiana Fever, the Barbie brand debuted its latest campaign and slogan, “Give Limitless Possibilities.” The campaign centers around a short film introduced at the game, which shows children playing with...
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August 21, 2024
ELF Named Exclusive Skin and Cosmetic Partner of Billie Jean King Cup
ELF—No. 20 in Happi’s 2024 Top 50— is joining forces with the Billie Jean King Cup by Gainbridge (BJKC), billed the women’s world cup of tennis, in a new multi-year global partnership. The fast-growing beauty company has been named the exclusive skin and cosmetic partner of the event, which is...
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August 19, 2024
Maybelline becomes New York City Marathon’s first cosmetics partner
Maybelline has been appointed the first-ever cosmetics partner of the TCS New York City Marathon. The L’Oréal-owned make-up brand will participate in the US-based race on 3 November, which is produced by non-profit New York Road Runners (NYRR). Branded activations include a Maybelline New York ‘cheer zone’ along the race course and a...
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August 12, 2024
Unrivaled, the new women’s basketball league, wants brands in its court
Unrivaled is getting an alley-oop from Ally Financial, which will be the first (and founding) brand partner for the new women’s basketball league that tips off in January 2025. The league is currently seeking to drum up brand and viewer interest at a time when women’s sports are bigger than...
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July 30, 2024
USA Rugby announces transformative gift from Kynisca’s Michele Kang
The USA Rugby today announced an unprecedented donation from Michele Kang, owner of the Washington Spirit, Olympique Lyonnais Féminin and London City Lionesses women’s soccer clubs. Kang, who is dedicated to the advancement of women’s sports through Kynisca Sports International, the first global, female-owned, multi-club organization in women’s football, will gift...
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July 30, 2024
“My Financial Situation Isn’t Great.” 5 Olympians On The Real Cost Of Competition
Ever wonder how much it costs to join the Olympics? Chime in on 5 athletes to see if you can afford to be an Olympian. Refinery29
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July 30, 2024
Los Angeles Sparks Forward Rickea Jackson Joins Team Skechers
Skechers expanded its all-star roster of athletes with Los Angeles Sparks forward Rickea Jackson. The WNBA’s first-round draft pick joined Team Skechers after practicing in Skechers Basketball shoes and experiencing the brand’s signature Comfort That Performs. Businesswire
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July 22, 2024
SF’s new WNBA team has already drawn the eye of hottest brand in women’s sports
The Golden State Valkyries don’t have a player on their roster yet, but they have already teamed up with one of the most popular names in women’s sports. The Valkyries have entered a merchandising collaboration with Togethxr, the multimedia company that created the uber-popular “Everyone Watches Women’s Sports” T-shirt. The partnership has resulted in...
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July 21, 2024
Why WNBA Rookie Alissa Pili Is Important for the Future of Nike N7
Through its N7 initiative, Nike has collaborated with Native American and Indigenous communities with a focus of increasing equity in sports. During 2024 WNBA All-Star Weekend in Phoenix, the Swoosh put N7 in the spotlight with its newest ambassador, Minnesota Lynx forward Alissa Pili. From its Nike Unite Tempe store, a short drive from...
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July 18, 2024
DraftKings Becomes An Official Sports Betting And Daily Fantasy Partner Of The WNBA
With the backdrop of the WNBA All-Star Game this weekend and an increase in women’s sports betting, the league and DraftKings announced a new partnership. The digital sports entertainment and gaming company is now an official sports betting and daily fantasy Partner of the WNBA. Hoopfeed
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July 16, 2024
New Balance Announces Historic Partnership With WNBA
Just ahead of the highly anticipated WNBA All-Star Weekend, the league has announced a multi-year agreement with New Balance aimed at “elevating women’s sports and inspiring the next generation of fans and athletes alike.” The partnership will enable New Balance to expand its presence in basketball while using its platforms...
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July 9, 2024
Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries
Retired tennis legend Serena Williams' best place to see her — other than Paris Fashion Week or a random Ulta store — will be “In The Arena: Serena Williams,” an eight-episode docuseries that will debut on ESPN+ beginning July 10. Morgan Stanley serves as the presenting sponsor for “In The Arena” and will be featured...
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June 18, 2024
Jennifer Garner’s Once Upon a Farm and Angel City Football Club Partner to ‘Raise a Healthier Generation’
On June 18, Once Upon a Farm and Angel City Football Club (ACFC) announced that the organizations are teaming up to promote accessible, healthy eating for families and kids. Garner — who joined the Once Upon a Farm team as co-founder in 2017 — is among some of the famous names who...
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June 14, 2024
Nike, Adidas, and Reebok are all elbowing each other to become the shoe brand of the WNBA
Back in April, news broke that the swoosh had signed newly-minted WNBA rookie Caitlin Clark to a reported multi-year, $28 million signature shoe deal, and Wilson fans rightly wondered where the two-time champ and MVP’s shoe was. There were media headlines and social media debates, all asking why a WNBA rookie had a...
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June 10, 2024
WNBA Rookie Kamilla Cardoso Is a Nike Athlete
WNBA rookie Kamilla Cardoso revealed she is a Nike athlete. On Monday, Nike confirmed with FN that she is aligned with the brand. Cardoso, 23, was selected by the Chicago Sky with the No. 3 overall pick in the 2024 WNBA Draft. During her college days at the University of South Carolina — where...
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May 30, 2024
Historic $100,000 Sponsorship Deal Sparks WNBA Investigation, Las Vegas Aces Under the Spotlight
In a groundbreaking move, the Las Vegas Convention and Visitors Authority (LVCVA) has bestowed each player of the Las Vegas Aces with a stunning $100,000 sponsorship deal, signaling a major shift in professional sports sponsorships. This generous gesture has, however, prompted the Women’s National Basketball Association (WNBA) to launch an...
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May 24, 2024
Portland Thorns welcome new slate of investors as women’s sports continue to grow in popularity
Portland’s professional women’s soccer team will add five new members to its investor group, including a former NBA player and the head of a major sportswear company, the club announced. In addition to Merchant, the new investors include Columbia Sportswear CEO and lifelong Portland-area resident, Tim Boyle. Joining them is...
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May 21, 2024
With Caitlin Clark’s Reported $28M Nike Deal Yet to Be Announced, She Scores a New Wilson Partnership
Not long after reports surfaced of an eight year, $28 million deal with Nike, Wilson Sporting Goods Co. announced it has entered into a multiyear partnership with WNBA star Caitlin Clark. Wilson announced Clark as part of its athlete roster on Tuesday, and stated it will release signature basketball collections “celebrating Clark’s continued legacy.” The brand also stated...
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May 20, 2024
Why women’s sport sponsorship requires a different strategy to the men’s
Those in favour of selling to women’s sponsorship rights separately from the men’s could point to several recent studies to support their case. For example, Sports Innovation Lab (SIL) found that 83 per cent of brands plan to increase their media investment in women’s sports in 2024, and SponsorUnited is predicting ‘unprecedented growth’ in sponsorship...
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May 17, 2024
CarMax Supports Women’s Sports with Sue Bird, A’ja Wilson, Chiney Ogwumike and Sabrina Ionescu
CarMax has a brand new campaign that launched on May 14th featuring WNBA legends Sue Bird, A’ja Wilson, Chiney Ogwumike and Sabrina Ionescu. Launching at the tipoff of the upcoming WNBA season, the campaign features an all-star, all-women roster–Sue Bird, A’ja Wilson, Sabrina Ionescu and Chiney Ogwumike – connecting the...
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May 9, 2024
Gatorade Adds WNBA Champion A’ja Wilson to Elite Athlete Roster
Wilson joins a prestigious lineup of basketball stars, including recent signees such as #1 WNBA draft pick Caitlin Clark and NBA standout Luka Dončić. As Gatorade continues its legacy of partnering with elite athletes, Wilson’s multiyear deal signifies a new chapter for both parties. “We’re thrilled about the addition of...
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May 6, 2024
US Olympic women’s water polo team gets support from Flavor Flav
Hall of Fame rapper Flavor Flav is throwing his support behind the United States women's water polo team, pledging to back the defending champions at the Paris Olympics. USA Today
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