Kari Traa Signs Olympic Freeski and Snowboard Athletes Megan Oldham and Zoe Kalapos Ahead of 2026 Winter Games

July 28, 2025

DENVER, Colo. (July 28, 2025) /SPORTSWIRE WOMEN/ – Kari Traa, the leading women’s sportswear brand founded by Olympic freestyle skier Kari Traa, proudly announces the signing of Canadian Olympic freeski champion Megan Oldham and U.S. Olympic snowboarder Zoe Kalapos as official brand athletes.

Oldham, a Canadian X Games gold medalist and Olympic Freeskier renowned for pushing the limits in slopestyle and big air, and Kalapos, a standout U.S. halfpipe snowboarder who competed at the Beijing 2022 Olympics, join Kari Traa to represent a new era of technical performance and authentic female leadership in snow sports.

“We’re thrilled to welcome Megan and Zoe to the Kari Traa family,” said Taylor Murphy, Kari Traa Head of North America Marketing. “These athletes embody the spirit of our brand: resilient, dynamic, and redefining what it means to perform at the highest level. Their insight and energy will be instrumental as we continue designing gear built for her, by her.”

As elite-level athletes who demand performance and comfort from every layer, Oldham and Kalapos will help amplify Kari Traa’s Olympic origin story and champion the next generation of technical baselayers.

“I’m proud to align with a brand that shares my passion for performance, style, and empowering women in sport. It’s inspiring to collaborate with a company that’s equally as driven to advance women’s gear and break new ground,” says Oldham. “Together we’re not only pushing the limits of what’s possible on the mountain, but also helping shape the future for the next generation of female athletes.”

Kalapos added: “As a female athlete, I’ve always wanted gear that fits my needs and reflects my lifestyle. Kari Traa gets that. It feels amazing to be part of a brand that’s built around women from the ground up.”

Megan Oldham and Zoe Kalapos will debut their partnership with Kari Traa during the upcoming winter season, as they train to qualify for the 2026 Winter Olympic Games.

For more information about Kari Traa, visit KariTraa.com

# # #

ABOUT KARI TRAA

Made For Her, By Her, Kari Traa is a Norwegian brand that’s become one of the fastest growing women’s sportswear brands worldwide. Created by and named after Olympic gold medalist Kari Traa, the brand is run by 22 women who truly care about creating comfortable, functional and great-looking athletic wear, tailor made for women’s needs. For more information on the Kari Traa brand, visit karitraa.com.

MEDIA CONTACT:

Abby Railton
abby@bfcollective.co