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PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.August 11, 2022
Standout Gravel Superstar Lauren De Crescenzo Joins Supersapiens as Advisor and Ambassador
Atlanta – 11 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly welcomes versatile American professional cyclist Lauren De Crescenzo to its ever-growing list of professional ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is eager to support De Crescenzo as she...
August 8, 2022
Morro Bay, California Welcomes East Coast Fitness Celebrity For A First-Of-Its-Kind Event At The Iconic Morro Rock
Morro Bay, CA /SPORTSWIREWOMEN/ - The Morro Bay Chamber of Commerce is excited to announce that as part of their brand-new reimagined and rebranded 2022 Avocado Margarita Food and Drink Festival, Friday, Sept. 9 - Sunday, Sept 11, the event will feature satellite stage events at the iconic Morro Rock...
August 5, 2022
Liv Celebrates Shirin Van Anrooij, White Jersey Winner of The Tour De France Femmes Avec Zwift
NEWBURY PARK, Calif. (Aug. 5, 2022)/SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes and sponsor of the ‘Best Young Rider Classification’ at the inaugural Tour de France Femmes avec Zwift, extends its congratulations to Shirin van Anrooij of team Trek-Segafredo.r of the White Jersey. “As a...
August 4, 2022
IRONMAN Champion Sarah True Partners with Bonk Breaker© to Celebrate Real-Food Nutrition and Record-Breaking Performance
Thousand Oaks, Calif. — August 4, 2022 /SPORTSWIRE WOMEN/ - Bonk Breaker, the nutrition and energy bar long-favored by elite athletes and professional sports teams, welcomes former Olympian Sarah True to its team of pro athletes. True won the IRONMAN Lake Placid recently, with a record-breaking time of 9 hours...
August 3, 2022
Elevate Women 4-Tri Malibu Triathlon Women’s Only Training Program
/SPORTSWIRE WOMEN/ – 2XU Malibu Triathlon is excited to announce the Elevate Women 4Tri 7-week triathlon training program will kick off the week off August 8th and lead right into race weekend September 17-18, 2022. The women’s only training program is designed to encourage participation for women learning the sport...
August 2, 2022
Skylar Diggins-Smith And PUMA Launch ‘Desert Sky’ Capsule Collection
Six time WNBA All-Star and Phoenix Mercury Guard Skylar Diggins-Smith has teamed up with PUMA to release her first capsule collection with the brand. The collection of apparel items feature “bold graphics” and a “color palette inspired by the sunrises and sunsets of Phoenix, Arizona.” The Desert Sky capsule also represents an “intimate...
July 31, 2022
Felicia Stancil Wins Elite Women’s BMX Racing World Championship
NANTES, France /SPORTSWIRE WOMEN/ – Team USA showed up to the second day of racing at the 2022 UCI BMX Racing World Championships with 12 riders heading in to the quarterfinals. The highlight of the day came from the Elite Women’s race with Felicia Stancil (Lake Villa, Ill.; Factory SSquared/Answer) winning...
July 27, 2022
Cotopaxi Welcomes Chobani Veteran Grace Zuncic as Chief People and Impact Officer
Salt Lake City, UT. July 27, 2022/SPORTSWIRE WOMEN/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, is proud to welcome Grace Zuncic as their first ever Chief People and Impact Officer. Zuncic brings decades of aligned expertise to the company and will be driving strategic employee-centric practices as well...
July 26, 2022
Upper Deck Inks Teen Skateboarding Superstar Sky Brown to Autographed Memorabilia Deal
CARLSBAD, Calif., July 26, 2022 -- Upper Deck, the premier global sports and entertainment collectibles company, announced today that it has signed elite skateboarding and surfing superstar Sky Brown to a multi-year memorabilia deal. Upper Deck has released an extensive memorabilia portfolio containing never-before-seen autographed images, unique designs, helmets, and skateboard decks. At...
July 26, 2022
Athleta Debuts Limited-Edition Simone Biles Back-to-School Collection
SAN FRANCISCO-- Athleta, a Gap Inc. (NYSE: GPS) brand, today launched its limited-edition Athleta Girl back-to-school collection designed in partnership with Simone Biles. The line features 15 items designed to help girls ages 6-12 feel inspired and confident wherever the new school year takes them. The new back-to-school collection marks another major...
July 26, 2022
Saucony® Appoints Kathryn Pratt as Chief Marketing Officer
WALTHAM, MA (July 26, 2022)/SPORTSWIRE WOMEN/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Kathryn Pratt to the position of Chief Marketing Officer, effective immediately. In this role, Pratt will be responsible for providing strategic...
July 22, 2022
Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote
NEW YORK (July 22, 2022) /SPORTSWIRE WOMEN/ – The Parity NFT Marketplace - one of Parity’s verticals driving revenue to women athletes - is collaborating with HEARTLENT Group, the WNBPA, and Rock The Vote on their Hoopers United initiative. Parity’s marketplace will host the Hoopers United Commissioner's Cup NFT collection...
July 21, 2022
Machines For Freedom Launches Everyday Cycling Collection
Los Angeles, Calif (July 21, 2022) /SPORTSWIRE WOMEN/ - Body positive cycling brand, Machines For Freedom today launches its new Everyday Collection. Prioritizing comfort and affordability, the Everyday Collection offers high-quality gear at an approachable price, and does not compromise on style, innovation or inclusivity. Machines For Freedom has earned...
July 21, 2022
‘The Run Up’ Episode Three Airs July 22
NEWBURY PARK, Calif. (July 21, 2022)/SPORTSWIRE WOMEN/ – The Run Up, an online documentary series aimed at growing awareness and interest in women’s pro cycling, returns Friday, July 22 with the third and final episode of its second season, highlighting the preparation of riders and staff from Trek-Segafredo and Liv...
July 20, 2022
Champs Sports Unveils “Women Win” Campaign in Honor of Women in Sports Who Are Making An Impact
NEW YORK, July 20, 2022 -- Champs Sports, part of Foot Locker, Inc. (NYSE: FL), today announced the launch of its "Women Win" campaign. Developed in partnership with VOICEINSPORT, the campaign is part of the retailer's continued efforts to promote gender equity within the sports industry and features women, organizations, and communities rooted in sports,...
July 20, 2022
USA Cycling Announces New Pro Women’s Team, Cynisca Cycling
SAINT-MARTORY, FRANCE /SPORTSWIRE WOMEN/ – USA Cycling is excited to announce a partnership with new American-licensed Continental professional women’s team, Cynisca Cycling. The partnership supports the growth of elite women’s racing by introducing a new American team to the European peloton and funding USA Cycling junior development programs. The European-based team...
July 20, 2022
Liv Brings Women’s Only A-Line Session Back to Crankworx Whistler
WHISTLER, Canada (July 20, 2022)/SPORTSWIRE WOMEN/- After a two-year hiatus due to the pandemic, Liv, the company dedicated to getting more women on bikes, has again partnered with Crankworx Whistler to bring the Liv Women’s Only A-Line Session back to the event on Sunday, August 7. The following day, Liv...
July 18, 2022
Dovetail Workwear Appoints Molly Smithson Callahan to Marketing Manager
PORTLAND, OR (July 18, 2022) /SPORTSWIRE WOMEN/ - Dovetail Workwear, the first-of-its-kind exclusively women’s workwear brand in the US, announces today the promotion of Molly Smithson Callahan to Marketing Manager. Callahan joined Dovetail in 2018 as a digital marketing consultant with particular emphasis on social and email campaigns and content...
July 13, 2022
Geartrade donates $2000 from Independence Day weekend sales to reproductive rights and women’s advocacy groups
SALT LAKE CITY, UTAH (July 13, 2022)/SPORTSWIRE WOMEN/ – Geartrade (geartrade.com), the UnNew marketplace, is donating $2000 from Independence Day weekend sales to reproductive rights and women’s advocacy groups, prompted by the recent Supreme Court decision to overturn Roe v. Wade. Geartrade, based in Utah, sees the direct effect of the...
July 13, 2022
Kane Footwear partners with Hilary Knight to launch athlete-designed shoe
Westport, CT (July 13, 2022) /SPORTSWIRE WOMEN/ - Kane Footwear is thrilled to announce the release of their Kane x Knight shoe, designed by hockey star Hilary Knight in honor of her journey in women’s sports. The Antique White/Blue colors remind Knight of her childhood, and how much she’s overcome...
July 12, 2022
Salomon North America Partners with Non-Profit, Hike Clerb
OGDEN, Utah (July 12, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon North America announces its partnership with Hike Clerb, a Los Angeles-based intersectional women’s hike club and non-profit that equips Black, Indigenous, women of color with the tools, resources and experiences they need to collectively heal in nature. In this new partnership, Salomon...
July 12, 2022
Global Exercise Physiologist and Nutrition Scientist, Dr. Stacy Sims Launches Micro-Learning Collections on Supplements, Energy Levels and Women’s Health
/SPORTSWIRE WOMEN/ - Forward thinking exercise physiologist Dr. Stacy Sims introduces a collection of short, comprehensive courses around nutrition, supplement and women’s health topics designed to give women athletes fact-based science and research on the most pressing and trending topics. Known for her ‘Women are Not Small Men’ lectures and...
July 6, 2022
BRANWYN | Performance Innerwear Introduces New ‘Essential Busty Bra’
Bend, OR – July 6, 2022/SPORTSWIRE WOMEN/ –BRANWYN | Performance Innerwear, the groundbreaking sustainable performance Innerwear brand made by women for women, is thrilled to introduce the Essential Busty Bra to its line of Merino wool bralettes and underwear. Designed to provide more support and more coverage for women with...
July 4, 2022
Break the Record. Break the Cycle.
YAKIMA, WA /SPORTSWIRE WOMEN/ - Rosalie Fish ran 12 miles for Miles Against Violence at the Downtown Yakima Mile, each mile she completed received over $4,400 pledged—over $53,000 in total pledge donations. Fish, internationally respected athlete and activist, ran the Yakima Mile this year “to demonstrate that every single one...
June 30, 2022
Flo, the leading female health app, launches ‘Anonymous Mode’ to further protect reproductive health information in wake of Roe v. Wade decision
LONDON, June 30, 2022 -- Flo, the #1 leading female health app, today announced the launch of 'Anonymous Mode', a feature that allows any of its 240 million users to use the service without any personally identifiable information, such as a name, email address, and technical identifier being associated with the...
