PRESS RELEASES

October 11, 2024

JoGon And EVRi Team Up To Offer Home Collection in The UK

October 11th, /SPORTSWIRE WOMEN/ - This Recycle Week sees JogOn and EVRi launch their first Home Collection Service together, enabling you to recycle your unwanted trainers easily from home for as little as 10p per pair! JogOn is a national campaign that works to repurpose unwanted trainers and prevent them from going into landfill....

October 7, 2024

iHeartPodcasts Announces New Women’s Sports Series “Levels To This” Hosted by Professional Women’s Basketball MVP Sheryl Swoopes and Sports Journalist Terrika Foster-Brasby

October 7, 2024 Listen to the Trailer HERE WHAT: iHeartPodcasts announced a new weekly women’s sports series “Levels To This with Sheryl Swoopes and Terrika Foster-Brasby,” hosted by three-time WNBA MVP and Women’s Basketball Hall of Famer Sheryl Swoopes and sports journalist Terrika Foster-Brasby (Tee). The duo will sit down for...

October 7, 2024

The GIST and The Professional Women’s Hockey League (PWHL) Team Up To Create Fan-First Content and Further Amplify Women’s Sports

NEW YORK, Oct. 7, 2024 -- The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth, and digestible coverage to both women's and men's sports, and the Professional Women's Hockey League (PWHL), a professional ice hockey league in North America comprised of six teams featuring the...

September 26, 2024

Join Women-Led Wednesday Initiative to Drive Change and Uplift Women In Business

Sun Valley, ID (Sep 26, 2024) /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday....

September 25, 2024

Fuel Goods and Human Powered Health Partner to Revolutionize Sports Nutrition with Personalized, Direct-to-Athlete Solutions

September 25, 2024 - Asheville, NC/SPORTSWIRE WOMEN/ – Fuel Goods, the inclusive leader in making sports nutrition accessible and approachable for all people, and Human Powered Health (HPH), the premier human performance testing company, proudly announce a strategic partnership aimed at empowering individuals to be proactive about their health and performance....

September 24, 2024

Luxury Streetwear Brand Ryoko Rain® is an Official Collaboration Partner for Athlos NYC Track Event

NEW YORK, Sept. 20, 2024 -- Ryoko Rain, the luxury sportswear brand synonymous with butterfly designs and distinct patterned mesh shorts, has partnered with Athlos NYC to launch an exclusive apparel collaboration collection for the upcoming all-women’s track meet taking place at Icahn Stadium in New York on September 26, 2024 at 7pm...

September 23, 2024

lululemon’s Global Wellbeing Report Shows the Pressure to Keep Up with Wellbeing is Making People Feel Unwell

VANCOUVER, British Columbia, September 23, 2024-- lululemon (NASDAQ: LULU) today released its fourth annual 2024 Global Wellbeing Report1, revealing a perpetual and counterproductive cycle where the relentless pursuit of wellbeing is making us less well. While the focus on wellbeing is stronger than ever – 89% of people are taking...

September 23, 2024

11 female athletes take the title in their age group at The 2024 Women’s VinFast IRONMAN World Championship in Nice, France

NICE, France / TAMPA, Fla. (Sept. 23, 2024) /SPORTSWIRE WOMEN/ – The best female long-distance triathletes in the world from 11 age groups claimed their respective titles at the 2024 VinFast IRONMAN® Women's World Championship triathlon in Nice, France on Sunday, September 22. Nearly 1,300 athletes from 65 countries, regions...

September 22, 2024

Laura Philipp of Germany Is Crowned 2024 VinFast IRONMAN World Champion in Nice, France

- Kat Matthews (GBR) and Chelsea Sodaro (USA) completes the podium - A day for the history books as nearly 1,300 professional and age-group women raced the VinFast IRONMAN World Championship for the first time in Nice NICE, France (Sept. 22, 2024)/SPORTSWIRE WOMEN/ – History was made on the Côte d’Azur...

September 21, 2024

How To Watch: 2024 VinFast IRONMAN World Championship In Nice, France

- Live race day coverage of the professional women’s race will air around the world on Sunday 22 September beginning with body marking at 5:15 a.m. CEST - Broadcast can be viewed globally (except for US & Canada) on proseries.ironman.com, DAZN and YouTube. - Viewers in the U.S. and Canada...

September 19, 2024

New Women’s Leader in Challenge Family World Bonus

/SPORTSWIRE WOMEN/ – Following the weekend’s Challenge Almere-Amsterdam there are some significant changes in Challenge Family’s World Bonus with a new women’s leader, Alanis Siffert (SUI) and the gap closing on men’s leader, Jack Moody (NZL). Siffert’s performance in Almere not only saw her secure second place on debut over...

September 18, 2024

Nouveau Souffle Daily: 2024 Vinfast IRONMAN World Championship Race Week Recap for Tuesday, September 17

NICE, France /SPORTSWIRE WOMEN/ - Race week is officially here! Excitement and suspense is building as the very best female professional triathletes and age-groupers descend on the city of Nice for the women's 2024 VinFast IRONMAN® World Championship triathlon, taking place on Sunday, Sept 22. This will be the first time that the women will...

September 18, 2024

Top Female Triathletes from Around the World to Descend on The French Riveria for the 2024 VinfasT IRONMAN World Championship Triathlon

NICE, France / TAMPA, Fla. /SPORTSWIRE WOMEN/ - The best female triathletes from around the world are set to take centre stage on Sunday 22 September as they line up on the shores of the Côte d’Azur for the 2024 VinFast IRONMAN ® World Championship® triathlon in Nice, France. More...

September 17, 2024

Parity And Boatsetter Set Sail On A One-Of-A-Kind Chartered Yacht Experience Celebrating 5x Paralympic Medalist Brittni Mason

New York, NY, September 17, 2024 /SPORTSWIRE WOMEN/ – Parity, the premier platform for professional women athlete partnerships, and Boatsetter, the leading mobile app for boat rentals, charters, and on-water experiences, partnered for a one-day-only experience celebrating the accomplishments of 5x Paralympic medalist Brittni Mason at the Paralympic Games Paris 2024....

September 12, 2024

USA TODAY and NFL Announce USA TODAY Sports Super 25 Girls Flag Football Poll

NEW YORK-- USA TODAY Sports, part of Gannett Co., Inc. and the National Football League (NFL), announced today the launch of the USA TODAY Sports Super 25 Girls Flag Football High School Poll. The weekly poll ranks the top 25 girls flag football teams competing in the 2024 fall season. The USA TODAY...

September 12, 2024

ToughCutie and Women Who Explore Create Free, Binational Hiking Series

Austin, Texas (Sept. 12, 2024)/SPORTSWIRE WOMEN/ – Active-lifestyle sock brand ToughCutie has partnered with one of the largest women’s travel and adventure companies, Women Who Explore (WWE), to bring free outdoor experiences to women in the United States and Canada. The collaboration is designed to encourage participation across all skill levels...

September 12, 2024

Norrøna Announces New Partnership with Protect Our Winters

OSLO, Norway (Sept. 12, 2024)/SPORTSWIRE WOMEN/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced a new partnership with Protect Our Winters (POW), a leading nonprofit advocacy group that helps passionate outdoor people protect the places and experiences they love from climate change. To celebrate...

September 10, 2024

New Women’s Sports Foundation® Research Proves Youth Sports Fuel Women’s Leadership: When Girls Play, We All Win

"Play to Lead: The Generational Impact of Sport on Women's Leadership," is a call to action on the vital role sport plays in fostering a vibrant leadership pipeline.  Women's Sports Foundation launches the #PlayToLead social media campaign, using the report's findings to educate the public on why we must prioritize...

September 6, 2024

Team Milk’s Every Woman’s Marathon Sells Out: A Historic Milestone in Women’s Running

Washington, D.C./SPORTSWIRE WOMEN/ – Team Milk’s inaugural Every Woman's Marathon, the U.S. marathon designed for women, by women, has officially sold out. On Saturday, November 16, 2024, over 7,000 women from all 50 states and 12 countries are registered to gather in Savannah, Georgia - and even more amazing, just under...

September 6, 2024

RBC GranFondo Whistler Champions Gender Equality in Cycling

Vancouver/Whistler [Sept 6, 2024]/SPORTSWIRE WOMEN/ – The RBC GranFondo Whistler is on a mission to champion gender equality and elevate female participation in cycling. Recognizing the underrepresentation of women in the sport, the organization is committed to fostering an inclusive and supportive environment for female cyclists. Their goal is to...

September 5, 2024

Danner Introduces Women’s Precision Fit

Portland, Ore./SPORTSWIRE WOMEN/ – Whether you’re putting in the hours at work or miles on the trail, the better the boot fits, the more support and comfort you feel during long days on your feet. After three years of gathering data, consulting the experts and examining the science, Danner is proud...

September 4, 2024

The Travel Yogi Appoints Darby Communications as Communications Agency of Record

Long Beach, CA – September, 2024 /SPORTSWIRE WOMEN/ – The Travel Yogi, the first company to blend yoga and wellness with first class adventure travel, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor and active lifestyle markets. Effective immediately, Darby Communications will...

September 4, 2024

Women’s Professional Field Announced for 2024 VinFast IRONMAN World Championship in Nice, France

- The world’s best female triathletes and age-groupers set to compete in Nice, France at 2024 VinFast IRONMAN World Championship - Defending IRONMAN World Champion Lucy Charles-Barclay (GBR) headlines the field chasing back-to-back titles, while fellow 2023 podium finishers Anne Haug (DEU) and Laura Philipp (DEU) also make a return...

September 4, 2024

Gainbridge® Announces Winners of Parity Week Grants

Zionsville, Ind. (Sept. 4, 2024)/SPORTSWIRE WOMEN/ – Gainbridge®, Parity, and the Women’s Sports Foundation (WSF®) announce the recipients of grants for “Parity Week by Gainbridge®: Investing in the Future of Women’s Sports.” This year, $150,000 in grants is being awarded to 21 deserving organizations and athletes that support girls and women through...

September 3, 2024

Kari Traa Partners with Girl Get After It to Empower Women in the Outdoors

VOSS, NORWAY (September 3, 2024) /SPORTSWIRE WOMEN/ – Kari Traa, a rapidly expanding global brand in women’s sportswear, is proud to announce an exciting partnership with Girl Get After It (GGAI), a community-driven platform dedicated to connecting women through adventure, wellness and empowerment. This collaboration, running from September 2024 through...