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PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.May 24, 2022
Girls Soccer Network joins Miss Kick FC as Official Kit Sleeve Sponsor
Los Angeles, California, May 24, 2022 /SPORTSWIRE WOMEN/ - Girls Soccer Network is excited to announce their kit sponsorship with debutants WPSL team Miss Kick FC for the upcoming summer season! This brings together two brands on two different continents that have a strong connection with female soccer culture as...
May 20, 2022
Celebrating Sisterhood on Bikes
Washington, D.C. /SPORTSWIRE WOMEN/ – Major Knox Adventures is pleased to announce the launch of the 1928 Legacy Tour and Virtual Endurance Challenge, set to take place this Memorial Day weekend. This 250 mile endurance ride follows in the tracks of 5 Black female cycling pioneers, who blazed a trail from...
May 17, 2022
Ukrainian Woman to Run Her First Race, the Life Time Chicago Spring Half Marathon, on May 22; “Every step will be a prayer and an act of support”
CHICAGO (May 17, 2022) /SPORTSWIRE WOMEN/ - 32-year-old Oksana Skrynyk will toe the line at the 13th annual Life Time Chicago Spring Half Marathon at 7:00 a.m. on Sunday, May 22 for the first time ever. In her initial registration, Skrynyk left race organizers a brief declaration: I will run...
May 17, 2022
Alessandra Faciperi joins MarathonFoto as Director of Operations.
/SPORTSWIRE WOMEN/ - MarathonFoto, the world’s largest publisher of amateur endurance sports photos, announces that Alessandra Faciperi will join the team as the Director of Operations. Alessandra will oversee event staffing and Customer Service. Alessandra worked with MarathonFoto previously as Director of Client Relations in Europe. “We are thrilled to...
May 16, 2022
Cotopaxi Names Marissa Magno As VP of People and Inclusion
Salt Lake City, UT. May 16, 2022 /SPORTSWIRE WOMEN/ - Outdoor gear brand, and certified B Corporation™, Cotopaxi is thrilled to announce Marissa Magno (she/her) as VP of People & Inclusion, a newly created role that supports the employee-centric culture and DNA of the humanitarian focused lifestyle brand. Magno steps...
May 13, 2022
Team UCAN Athlete Emily Sisson Sets American Half Marathon Record
/SPORTSWIRE WOMEN/ – A few months ago, Olympian Emily Sisson shared her excitement around the competitiveness that currently exists in U.S. women’s distance running. “Every single race, I feel like people are going after records,” she said. “It kind of makes everyone raise their game.” Now, she’s at the top...
May 12, 2022
Women-Led Brand Wild Rye Partners With Red Bull Formation
Sun Valley, ID /SPORTSWIRE WOMEN/ - Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...
May 10, 2022
Tenaya and Zara Announce Latest Capsule Collection for Spring 2022
Lafayette, CO (May 10th, 2022)/SPORTSWIRE WOMEN/ – Trango, the US Distributor for Tenaya, is excited to announce that the Global fashion brand Zara and Tenaya are teaming up for a product collaboration for Spring 2022. The new collection for women aims to bring climbing into the global fashion spotlight as the sport...
May 9, 2022
Vera Bradley Partners with Coleman® To Launch New Limited-Edition Collection
CHICAGO – May 9, 2022/SPORTSWIRE WOMEN/ – On the trail. Up to the lake. Into the woods. Along for the road trip or a day at the beach, let’s go together…Vera Bradley + Coleman! Vera Bradley and The Coleman Company, part of the Newell Brands global portfolio, have partnered to develop...
May 5, 2022
SOREL and prAna Release Limited-Edition Collab Inspired By Movement
PORTLAND, Ore., and CARLSBAD, Calif. - May 5, 2022 /SPORTSWIRE WOMEN/ – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration inspired by movement. The footwear and activewear collection fuses Earth-conscious craftsmanship and bold design. Product...
April 27, 2022
LIVSN Designs Introduces New Women’s Trail Tights
/SPORTSWIRE WOMEN/ - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announces the launch of the new Women's Trail Tights. After much anticipation for LIVSN to release a women's line, the Trail Tights are the first...
April 27, 2022
Ultimate Direction Launches New Signature Athlete Apparel Line with Amelia Boone Collection
BOULDER /SPORTSWIRE WOMEN/ - To celebrate decades of supporting the world’s best athletes in the running and fastpacking space, Ultimate Direction is launching an all-new Signature Apparel Collection this spring designed by athletes, for athletes. Debuting in April, the Signature Line will kick off with the Amelia Boone Collection, a...
April 25, 2022
Kristin Kohler Burrows Joins Executive Leadership Team of OrthoLite and Cirql as Chief Brand Officer
AMHERST, Mass. (April 25, 2022)/SPORTSWIRE WOMEN/ – OrthoLite®, the 25-year global leader of branded, high-performance and comfort footwear solutions and the company behind the recent launch of Cirql, the world’s first EVA plastics-free, recyclable, biodegradable and industrially compostable foam, announces Kristin Kohler Burrows as Chief Brand Officer. Burrows joins the OrthoLite and...
April 25, 2022
Aging Up, Not Out
Charleston, South Carolina (April 25, 2022)/SPORTSWIRE WOMEN/ – Most of the time people hear the word triathlon and think, “WHY?”. Most of the time they also equate any triathlon with an Ironman distance - the longest distance of triathlons (until you get into ultra distances and we’re not going there...
April 21, 2022
KUIU Unveils Women’s Specific Hunting Apparel
Dixon, CA (April. 21st 2022)/SPORTSWIRE WOMEN/ – KUIU, the leading manufacturer of performance hunting gear, is excited to announce the launch of their first array of performance hunting apparel specifically designed for women. These products are designed to offer functional performance, durability, and technical advancements at levels that are unprecedented in...
April 21, 2022
Bras for Girls Launches as 501c3 Non-Profit Organization
SEATTLE, WA - APRIL 21, 2022/SPORTSWIRE WOMEN/ – Bras for Girls has formally launched as a 501c3 non-profit organization. The mission originated in 2017 as an internal giveback initiative for Oiselle, a women’s running apparel company that aims to increase girls’ and women’s participation in movement. As of today, the...
April 20, 2022
Duquesne University Becomes 10th NCAA Division I School to Add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo. / SPORTSWIRE WOMEN/ – USA Triathlon, along with Duquesne University Vice President of Athletics Dave Harper, today announced that Duquesne University in Pittsburgh, Pennsylvania, will become the 10th NCAA Division I program to offer women’s triathlon at the varsity level. The team will begin competing in fall 2023. ...
April 19, 2022
Billie Jean King Enterprises, Elysian Park Ventures, the Los Angeles Dodgers, and R/GA Ventures to Launch First Venture Studio Focused on Women and Sports
NEW YORK, April 19, 2022 -- Billie Jean King Enterprises, Elysian Park Ventures, the Los Angeles Dodgers, and R/GA Ventures are launching the Trailblazer Venture Studio, a new venture studio focused on the biggest growth opportunity in sports: women. The Trailblazer Venture Studio sets out to accelerate the future of women and...
April 19, 2022
Hipcamp and REI Partner to Champion Women’s Mental Health via #WeHikeToHeal for Second Year
SAN FRANCISCO-- For the second consecutive year, Hipcamp and REI will partner to sponsor Outdoor Journal Tour's #WeHikeToHeal, a month-long outdoor wellness initiative focused on improving mental health outcomes for women across the United States. This continued partnership marks the brands’ shared commitment to promoting access to the outdoors and encouraging diversity in outdoor spaces....
April 19, 2022
Serena Williams Teams Up With Karat to Double the Number of Black Software Engineers in the U.S.
SEATTLE -- Karat, the world’s largest interviewing company, today announced a strategic investment from Serena Williams to significantly scale Brilliant Black Minds, a program that improves access and inclusion across the technology industry. By opening the program to all current and aspiring Black software engineers and serving as Karat’s “Champion of...
April 19, 2022
Athleta Introduces Limited Edition Simone Biles Athleta Girl Collection
SAN FRANCISCO -- In celebration of the first year of partnership, and a shared mission of empowering the next generation of girls, Simone Biles and Athleta are launching Biles’ first signature collection of activewear for Athleta Girl. This limited-edition line is designed to help girls ages 6-12 feel inspired and...
April 14, 2022
Olympic Medalist Molly Seidel Chooses 100% Performance Eyewear
SAN DIEGO, Calif. – April 14, 2022 - /SPORTSWIRE WOMEN/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear from 100% 's Sport Performance and Active Performance collections. “Molly is a tenacious, strategic and...
April 14, 2022
Liv introduces new Macha Pro Performance Road Cycling Shoe
NEWBURY PARK, Calif. (April 14, 2022)/SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, today introduced the new Macha Pro, its lightest and most efficient performance road cycling shoe. Designed to support riders’ efforts to get the most power out of every pedal stroke, WorldTour team riders...
April 13, 2022
Kat Matthews Rises to the SUB8 Challenge
Sydney, Australia – 13th April, 2022 /SPORTSWIRE WOMEN/ –European champion Kat Matthews has signed on to the Pho3nix Sub8 Project, Powered by Zwift. The third-fastest British female long-distance triathlete and national time trial cycling champion is the newest contender for the audacious attempt to race the full distance of triathlon...
April 13, 2022
Two-time Olympian, Boston Marathon Champion, Des Linden, Joins InsideTracker Endurance Team
CAMBRIDGE, Mass.—April 13, 2022/SPORTSWIRE WOMEN/ – InsideTracker, the leading personalized performance and nutrition system, today welcomed professional long-distance runner, Des Linden, 38, to its endurance team. Linden joins other notable endurance pros like Shalane Flanagan, Tim O’Donnell, Mirinda Carfrae, Sally McRae and Dean Karnazes who rely on InsideTracker to optimize...
