PRESS RELEASES

May 7, 2026

BRANWYN Deepens Partnership with Zentera & Transitions to ZQ+ Merino Wool Standard

Bend, OR (May 7, 2026) /SPORTSWIRE WOMEN/ – BRANWYN continues to raise the bar for what Performance Innerwear can and should be by deepening its leadership at the intersection of uncompromising natural-fiber product performance, women’s health, and sustainability. The award-winning, seamless Merino wool brand announces its expanded partnership with Zentera Wool Company and has now...

May 5, 2026

Canadian Agency Monday Establishes U.S. Operations in Portland, Oregon

Portland, OR (May 5, 2026) /SPORTSWIRE WOMEN/ - Canadian agency Monday has established business operations in Portland, Oregon, formalizing its presence in the American market as part of a broader expansion that brings leadership closer to U.S. clients across the outdoor, active, and wellness space. With clients including Adidas, Arc’teryx,...

May 1, 2026

RCX Sports Foundation to Host 2026 Women’s College Flag Finals at IMG Academy

ATLANTA, GA (May 1, 2026) /SPORTSWIRE WOMEN/ — The RCX Sports Foundation today announced the 2026 Women’s College Flag Finals, set to take place May 6–9 at IMG Academy in Bradenton, Florida. The event represents the premier collegiate flag football tournament in the country and will bring together female college teams...

April 21, 2026

Parity Launches “Athlete, Actually” Podcast Featuring Untold Stories from Professional Women Athletes

April 21, 2026 /SPORTSWIRE WOMEN/ — Parity, the women’s sports consultancy specializing in professional athlete partnerships, today announced the launch of Athlete, Actually, a new podcast centered on deeper, athlete-led storytelling from across women’s sports. The series features conversations designed to highlight personal stories athletes haven’t previously shared. The series...

April 14, 2026

Allyson J. Davis and Melissa Forman Launch Allez! Sports to Build the Future of Women’s Sports Media

(April 14, 2026, Los Angeles, CA) /SPORTSWIRE WOMEN/ - Veteran sports media executives Allyson J. Davis and Melissa Forman are filling the massive void in the women’s sports media ecosystem by launching Allez! Sports, a global multi-format, multi-distribution premium content and integrated marketing media company. Two months in, the company’s...

April 10, 2026

Running Industry Alliance (RIA) Announces Evolution of 
Women’s MultiSport Action Group (WMAG)

April 10, 2026 /SPORTSWIRE WOMEN/ - Running Industry Alliance (RIA) is proud to announce the evolution of the Women’s MultiSport Action Group (WMAG) - a dynamic, member‑led platform created to champion women across all areas of the running and triathlon business sector. First launched at The Running Conference presented by...

April 10, 2026

Cycling Activist Marley Blonsky Celebrates The Ragtag Best Friends Bicycle Club Book Launch at Sea Otter Classic

MONTEREY, CA /SPORTSWIRE WOMEN/ - Strong Girl Publishing, SHREDLY and All Bodies on Bikes co-founder Marley Blonsky are bringing the joy of inclusive cycling to the Sea Otter Classic next weekend, celebrating the release of Blonksy’s new children's picture book The Ragtag Best Friends Bicycle Club: A Story About Riding...

April 10, 2026

Suunto Partners With Tracksmith Stamata Women’s Marathon Team

SAN FRANCISCO, CA (April 10, 2026) /SPORTSWIRE WOMEN/ – Suunto, a global leader in performance sports wearables, is proud to share a new partnership with Tracksmith Stamata in 2026. Tracksmith Stamata is a women’s marathon team led by 8-time Olympic Trials qualifier Stephanie Bruce, working towards their dreams of qualifying...

April 9, 2026

The Uninvited Invitational Takes Over Woodward Park City This Weekend

Woodward Park City, UT April 10-12, 2026 A Global Gathering of The Most Progressive Street Style Snowboarders From Around the Globe Japan’s Hinano Sakamoto claimed the top spot at The Uninvited Japan Open in February, returning to the 2026 Invitational with momentum on her side. Photo: Emma Dubrovsky Woodward Park...

April 8, 2026

Sophie Cunningham Joins USA SPORTS’ WNBA Coverage As An Athlete Contributor

A Free Agent Forward/Guard, Cunningham to Exclusively Join WNBA Studio Coverage on USA Network Throughout the Season Cunningham Expands USA Sports’ Previously Announced WNBA Commentating Team, Including Hall of Famers Tamika Catchings and Chamique Holdsclaw (Analyst), Elle Duncan (Host), Kate Scott (Play-by-Play), and more USA Sports to Present 50-Plus WNBA...

April 7, 2026

Clarifying the record about Ultrarunner Camille Herron, Wikipedia, and lululemon

Tucson, Arizona (April 7, 2026) /SPORTSWIRE WOMEN/– Borderland Trailrunning has released a formal clarification addressing comments made in a previous podcast episode from September 2024 with journalist Marley Dickinson regarding ultrarunner Camille Herron, providing additional context to ensure an accurate understanding of the facts. The statement is being republished to...

March 26, 2026

Women’s Performance Brands Oiselle and Wild Rye Launch Collab Collection

Seattle, WA & Sun Valley, ID (March 26, 2026) /SPORTSWIRE WOMEN/ - Women-led active lifestyle and apparel brands, Oiselle and Wild Rye, announced today the launch of a collaborative collection consisting of shared, limited-edition prints featured across each brand’s key Spring styles. The two brands have long led product innovation...

March 26, 2026

Still at the Top: Michellie Jones Joins Van Rysel & Kiprun Ahead of Oceanside 70.3

OCEANSIDE, CA (March 26, 2026) /SPORTSWIRE WOMEN/ — Olympic silver medalist, Ironman World Champion, and one of the most decorated athletes in triathlon history, Michellie Jones has joined Van Rysel (cycling) and KIPRUN (running) as an Elite Athlete Ambassador, with the partnership launching at Ironman 70.3 Oceanside. Ironman Hall of Famer...

March 20, 2026

Feisty Media Acquires Iconic Women’s Running Brand, Another Mother Runner

/SPORTSWIRE WOMEN/ - In its newest expansion, building on a history of providing space for female athletes of all ages, experience levels, and sports, Feisty Media announced it has acquired the iconic women’s running brand Another Mother Runner. “In an era when running goals and motherhood often seemed at odds,...

March 16, 2026

BRANWYN Performance Innerwear Introduces the Essential Supreme Bra

Bend, OR (March 16, 2026) /SPORTSWIRE WOMEN/ – BRANWYN, the award-winning women’s seamless Merino wool Performance Innerwear and activewear brand, proudly introduces its latest innovation: the Essential Supreme Bra. Built with a first-of-its-kind seamless scrunch construction knit directly into the garment, the Essential Supreme Bra creates natural separation without underwires...

March 12, 2026

New global Women’s Health Programme launched to support female Ultra-Trail Athletes by The Ultra Sports Health Lab

March 12, 2026 /SPORTSWIRE WOMEN/ - Having been announced at NEXT 24, Ultra Sports Science's Health Lab officially launched the initiative at the NEXT Conference 25, organised by France Outdoor, focusing on the specific theme of women and health. The pioneering Women’s Health Programme will advance the safety, well-being and...

March 9, 2026

Salomon North America Appoints Laura Stauth as SVP of Sales, and Accelerates Strategic Growth With Robust Commercial Team

OGDEN, Utah (March 9, 2026) /SPORTSWIRE WOMEN/ — Salomon North America today announced the appointment of Laura Stauth as Senior Vice President of Sales, effective March 9, 2026. Stauth joins the brand from VF Corp-owned Vans, where she most recently served as Vice President of Sales, leading the Americas Wholesale strategy driving both...

March 4, 2026

Parity Elevates Executive Leadership as Company Scales Impact Across Women’s Sports

March 4, 2026 /SPORTSWIRE WOMEN/ — Parity, the women’s sports consultancy focused on professional women athlete partnerships, today announced a pair of promotions to its executive team, underscoring the company’s commitment to driving meaningful change across women’s sports. Mandy Anderson has been promoted to Chief Revenue Officer (CRO), recognizing her...

February 27, 2026

Liv Introduces the All-New Embolden E+ Series

NEWBURY PARK, CALIFORNIA /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women and girls on bikes, today announced the launch of the all-new Embolden E+, a capable and confidence-driven full-power trail e-MTB designed to help riders progress on mountain terrain with greater control, consistency, and fun. Purpose-built to...

February 26, 2026

Team Milk Brings Every Woman’s Marathon To New Orleans For Year Three

WASHINGTON, D.C.(February 26, 2026) /SPORTSWIRE WOMEN/ — Team Milk’s Every Woman’s Marathon, the only U.S. marathon designed by women, for women, will take place in New Orleans, Louisiana on February 28, 2027, bringing the event’s signature celebration of community, achievement and empowerment to the Crescent City. A USATF-certified course, the...

February 23, 2026

Kari Traa Named Title Sponsor of TWELVE, a New Women-Led Ski Film Celebrating Friendship, Commitment, and Chasing Snow Year-Round

BOULDER, Colo. (February 23, 2025) /SPORTSWIRE WOMEN/ – Kari Traa, the women-founded Norwegian performance apparel brand built for women, by women, is proud to announce its role as title sponsor of TWELVE, an upcoming ski film that follows two best friends on a year long commitment to ski together every...

February 17, 2026

Speedgoat Mountain Races by UTMB Announces The Start Line Project: A Long‑Term Initiative to Increase Female Participation

The Start Line Project is a multi‑year initiative designed to grow female and nonbinary participation in the Speedgoat 50K by 50% through expanded access, targeted education, and meaningful community support. By combining scholarships, training opportunities, childcare assistance, and partnership-driven programming, the campaign removes barriers and builds a more welcoming, inclusive...

February 16, 2026

The Uninvited, Presented by Yeti, Lands in Japan For The First Time

(February 6 to 8, 2026) /SPORTSWIRE WOMEN/ - This past weekend, The Uninvited brought its platform to Hoshino Resorts Nekoma Mountain, marking the inaugural Uninvited Japan Open presented by YETI. The event represented the realization of a decade long goal for founder Jess Kimura. “It has been my dream to...

February 16, 2026

Wrangler Introduces Its First-Ever Denims Made With Dyneema® – The World’s Strongest Fiber™.

GREENVILLE, NC (February 16, 2026) /SPORTSWIRE WOMEN/ – Dyneema®, owned by Avient Corporation, an innovator of materials solutions, is bringing a new level of lightweight durability to performance denim. Wrangler has launched two styles of its women’s Riding Jeans that fuse authentic Western heritage with Dyneema® fibers - 15x stronger...

February 11, 2026

In Solidarity Project Announces Women, Nature and Joy Summit

Grass Valley, CA (February 11, 2026) /SPORTSWIRE WOMEN/ - Under the leadership of Teresa Baker, In Solidarity Project is hosting the Women, Nature and Joy Summit, a three-day gathering designed to bring together women working, creating, and leading across the outdoor industry. The Summit will take place August 7–9, 2026,...