PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
September 3, 2026
Gainbridge℠, Parity, and Women’s Sports Foundation Award $250,000 to Organizations Expanding Opportunity for Girls and Women
Zionsville, Ind. (September 3, 2026) /SPORTSWIRE WOMEN/ – Gainbridge℠, Parity, and the Women's Sports Foundation (WSF®) today named the 2026 grant recipients of Gainbridge Assists Powered by Parity, awarding $250,000 across 32 organizations expanding access to sports and education for girls and women nationwide. The 2026 cohort spans 20 states plus Washington,...
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August 25, 2026
Girl Winter Film Tour Announces 2026 National Tour, Returning for Third Year
CARBONDALE, Colo. (Aug. 24, 2026) /SPORTSWIRE WOMEN/ - Girl Winter Film Tour is back for its third year, bringing a new collection of femme-forward and gender nonconforming ski films to screens across the U.S. and Canada this fall. With nearly 40 screenings scheduled from September through December, the tour celebrates...
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August 21, 2026
New By-Women-For-Women MTB Apparel Brand Moonspin Launches the Hemp Adventure Short
By-women, for-women+ MTB & adventure apparel | Bozeman, Montana Bringing a unique textile into the mountain biking apparel realm BOZEMAN, Mont. (August 21, 2026) /SPORTSWIRE WOMEN/ — Moonspin, which launched in 2025 as a by-women, for-women+ mountain bike and adventure apparel brand for riders who are more about the flora...
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August 18, 2026
Bimble & Bolt launches “Find Your Fit” initiative to help female runners find the best kit for them
Sheffield, UK (August 18, 2026) /ENDURANCE SPORTSWIRE/ - Bimble & Bolt, the women's running apparel brand built for runners by runners, has launched "Find Your Fit" - a new initiative designed to help women find running kit that actually fits, regardless of their height, shape or size. Founded on the belief that no...
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August 17, 2026
Still I Run Celebrates 10 Years with One Week, One Movement
Hudsonville, Michigan (August 17, 2026) /SPORTSWIRE WOMEN/ - Over a decade ago, Sasha Wolff hand-stamped and sold jewelry and T-shirts from a church basement, trying to fund an idea she wasn’t sure anyone would want: an organization built around the intersection of running and mental health. Nothing like it existed...
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August 17, 2026
Team Milk Launches Virtual Half Marathon to Bring More Women Into Running
August 17, 2026 /SPORTSWIRE WOMEN/ - Team Milk, the group behind Every Woman’s Marathon, today announced the launch of their Virtual Half Marathon. This event is designed to welcome more women into distance running through a flexible, community-driven experience. “Team Milk’s Virtual Half Marathon is about making distance running feel...
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August 11, 2026
The Mothership Collective Brings Rally the Village Back With 160 Events Across North America and Beyond
ASHEVILLE, N.C. (August 11, 2026) / SPORTSWIRE WOMEN / — Because motherhood was never meant to be done alone, The Mothership Collective is bringing Rally the Village back this September with 160 community-led events designed to help women find their people in real life. The month-long series will bring women...
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August 7, 2026
Super Girl Surf Festival’s 20-Year Growth Story Reflects The Rise of Women’s Sports
OCEANSIDE, Calif. (August 7, 2026) /SPORTSWIRE WOMEN/ — Twenty years before women’s sports became a fast-growing priority for brands and media companies, Super Girl made an early investment in female athletes. What began in Oceanside with 16 young surfers and 200 spectators has grown into the world’s largest women’s professional...
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August 6, 2026
OS1st Promotes Jennifer Hazard to National Sales Manager
Hickory, NC | SPORTSWIRE WOMEN — OS1st®, a leader in performance socks and foot wellness innovation, today announced the promotion of Jennifer Hazard from Regional Territory Manager to National Sales Manager. In this expanded role, Hazard will lead OS1st’s national sales strategy and field organization as the company deepens its...
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July 7, 2026
Liv Cycling Returns as Official Bike Sponsor of the Tour de France Femmes avec Zwift for a Fifth Consecutive Year
NEWBURY PARK, Calif. — [July 7, 2026] /SPORTSWIRE WOMEN/ - Liv Cycling, the only comprehensive cycling brand in the world dedicated exclusively to women, today announced its return as official bike sponsor and White Jersey partner of the Tour de France Femmes avec Zwift for the fifth consecutive year. The...
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June 29, 2026
Kailas FUGA Team’s Sunmaya BUDHA Smashes 2026 Laverado 120k Record
Guangzhou, China (June 29, 2026) /SPORTSWIRE WOMEN/ - Kailas FUGA Team’s Sunmaya BUDHA created history as she stormed to victory at the 2026 La Sportiva Laverado Ultra Trail by UTMB 120k winning the women’s title in just 13hrs 33min 18secs. BUDHA’s unerring performance throughout 121.7K / 5,963m elevation race broke the...
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June 24, 2026
RCX Sports Foundation and NFL Announce 2026 International Flag Football Scholarship Recipients
June 24, 2026 [ATLANTA, GA] /SPORTSWIRE WOMEN/ - The RCX Sports Foundation, with the support of the National Football League (NFL), today announced Laura Hernández Sánchez of Spain and Ella Sowden of Canada as recipients of the 2026 Women’s Flag Football International Scholarship. The scholarship program, launched in 2024, provides...
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June 22, 2026
Ironman World Champion Chelsea Sodaro Announces Unlocking Yes 2.0, A Napa Valley Experience Supporting Athlete-Mothers
June 22, 2026 /SPORTSWIRE WOMEN/ - Ironman World Champion and mother Chelsea Sodaro will host the second edition of Unlocking Yes on October 24–25, 2026, in St. Helena, California. The two-day experience brings together cycling, running, chef-driven farm-to-table dining, and meaningful conversation while raising funds and awareness for For All...
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June 15, 2026
61 percent of runners have changed when they run because of safety. A startup just built the vest to change that.
AMSTERDAM, the Netherlands, (June 15, 2026) /SPORTSWIRE WOMEN/ – Something has been shifting in running culture, and most people have not talked about it out loud. Runners are shortening routes. They are leaving headphones at home. They are sharing live locations before heading out, avoiding parks once the sun goes...
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June 10, 2026
Zwift’s Kate Veronneau to Headline Three-Day Celebration of Active Women at FeistyFest
ALLENTOWN, PA (June 10, 2026) /SPORTSWIRE WOMEN/ — Feisty Media, the women's sports and health company behind some of the most trusted voices for active women, is bringing its flagship event, FeistyFest, to Pennsylvania's Lehigh Valley for the very first time. Taking place Sept. 18–20, 2026, at the Valley Preferred...
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June 9, 2026
USA Cycling Invests in Women’s Success in Run-Up To LA 2028
COLORADO SPRINGS, Colo. (June 9, 2026) /SPORTSWIRE WOMEN/ - American women are the engine of U.S. Olympic cycling. Since the London Games, they have accounted for 95 percent of every medal Team USA has brought home from the Olympic velodrome, road course, mountain bike trail and BMX events. Not a majority....
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June 4, 2026
BRANWYN Named to Athletech News’ Most Innovative Fitness & Wellness Companies of 2026
Bend, OR (June 4, 2026) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino wool Performance Innerwear and activewear brand redefining what truly functional activewear can be, announced it has been named to Athletech News' prestigious Most Innovative Fitness & Wellness Companies of 2026 list. BRANWYN was recognized "for creating activewear...
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May 28, 2026
Rab Valkyr 12 Mountain Running Vest Wins 2026 European Outdoor Gold Award
May 28, 2026 /SPORTSWIRE WOMEN/ - British outdoor brand Rab, owned by Equip Outdoor Technologies Ltd., is proud to announce that the Valkyr 12, its first-ever women-specific mountain running vest, has been named a 2026 European Outdoor Award Gold winner in the Trail Running Product Category. The Valkyr 12 is...
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May 20, 2026
Title Nine Opens Applications for 2026 T9 Pitchfest Outdoor Edition, the Outdoor Industry’s Breakout Stage for Women-Owned Brands
Emeryville, Calif. (May 20, 2026) /SPORTSWIRE WOMEN/ - Title Nine, the adventure and outdoor apparel retailer committed to building a community of risk-seeking women, today announced applications are officially open for its ninth annual T9 Pitchfest Outdoor Edition. The company’s flagship entrepreneurship competition and mentorship event is dedicated to accelerating...
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May 18, 2026
BRANWYN Awarded 2026 “Apparel Product of the Year” By Outdoor Innovation
Bend, OR (May 18, 2026) /SPORTSWIRE WOMEN/ – Outdoor Innovation, the industry’s most robust recognition platform for the innovators and leaders of the Outdoor and Sports Recreation Industry, today announced that the Essential Compressive Leggings from BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, have been selected as “Apparel Product of...
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May 14, 2026
Gainbridge, Parity, and Women’s Sports Foundation® Launch Third Annual Grant Program Investing $250,000 in Girls and Women Through Sports and Education
Zionsville, Ind. (May 14, 2026) /SPORTSWIRE WOMEN/ – For the third consecutive year, GainbridgeSM, a simple, safe way to save, is joining forces with Parity and the Women's Sports Foundation (WSF®) to invest in girls and women through sports and education – awarding $250,000 in grants to organizations across the country. Through Gainbridge...
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May 12, 2026
Women’s College Flag Football’s Biggest Weekend Crowns New National Champions at IMG Academy
May 12, 2026 [ATLANTA, GA] /SPORTSWIRE WOMEN/ - The RCX Sports Foundation successfully hosted the 2026 Women’s College Flag Finals and NAIA Women’s Flag Football Invitational May 6–9 at IMG Academy in Bradenton, Florida, bringing together women’s collegiate flag football programs from across the country for a championship weekend featuring competition...
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May 7, 2026
BRANWYN Deepens Partnership with Zentera & Transitions to ZQ+ Merino Wool Standard
Bend, OR (May 7, 2026) /SPORTSWIRE WOMEN/ – BRANWYN continues to raise the bar for what Performance Innerwear can and should be by deepening its leadership at the intersection of uncompromising natural-fiber product performance, women’s health, and sustainability. The award-winning, seamless Merino wool brand announces its expanded partnership with Zentera Wool Company and has now...
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May 5, 2026
Canadian Agency Monday Establishes U.S. Operations in Portland, Oregon
Portland, OR (May 5, 2026) /SPORTSWIRE WOMEN/ - Canadian agency Monday has established business operations in Portland, Oregon, formalizing its presence in the American market as part of a broader expansion that brings leadership closer to U.S. clients across the outdoor, active, and wellness space. With clients including Adidas, Arc’teryx,...
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May 1, 2026
RCX Sports Foundation to Host 2026 Women’s College Flag Finals at IMG Academy
ATLANTA, GA (May 1, 2026) /SPORTSWIRE WOMEN/ — The RCX Sports Foundation today announced the 2026 Women’s College Flag Finals, set to take place May 6–9 at IMG Academy in Bradenton, Florida. The event represents the premier collegiate flag football tournament in the country and will bring together female college teams...
