PRESS RELEASES

July 7, 2025

Project XO is Seeking Riders for a New Women’s Gravel Collective

ALL WOMEN • ALL GRIT • ALL IN July 7, 2025 /SPORTSWIRE  WOMEN/ - As riders begin to look towards 2026 and their race plans, a new women’s gravel collective spearheaded by Inspire Athlete Management is actively seeking riders. Project XO is the next chapter in the off-road story: We’re...

July 3, 2025

World Tour Team Ceratizit Highlights Final Teams for Women’s Inaugural Maryland Cycling Classic

BALTIMORE, (July 3, 2025) /SPORTSWIRE WOMEN/ - The Maryland Cycling Classic, America’s biggest and highest-ranked professional women’s road race, announced the final six women’s teams for the inaugural race that will take place Sept. 6. The 2025 Maryland Cycling Classic will be held in Baltimore and for the first time...

June 30, 2025

Parity Appoints Risa Isard, PH.D., as Director of Research & Insights

NEW YORK — [June 30, 2025] — Parity, the premier platform for professional women athlete partnerships, today announced the appointment of Risa Isard, Ph.D., as Director of Research and Insights. In her role, Isard will lead Parity’s research and data efforts, overseeing the development and execution of a comprehensive data...

June 25, 2025

Carbitex Appoints Jen Hanna as Vice President of U.S. Sales

KENNEWICK, Washington (June 25, 2025) /SPORTSWIRE WOMEN/ – Carbitex – the leader in flexible carbon fiber composites focused on performance footwear, travel, and accessories – announces the appointment of Jen Hanna to the newly created role of Vice President of Sales for the U.S. market. Hanna brings over twelve years...

June 24, 2025

rabbit Launches High Country Trail Running Shoe Built for Adventure, Engineered for Control

Santa Barbara, CA (June 24, 2025) /SPORTSWIRE WOMEN/ – rabbit, the women-founded running brand dedicated to crafting high-performance gear for runners of all levels, proudly announces its debut trail running shoe: the High Country. Purpose-built for runners who chase adventure across rugged terrain, this shoe delivers unmatched control, all-day comfort,...

June 19, 2025

Introducing GoNow: The Must-Have App for Life’s Most Urgent Moments

Worcester, MA (June 19, 2025) /SPORTSWIRE WOMEN/ — Whether you're navigating a new city, potty training your toddler, or training for your next marathon, there's one thing everyone needs — access to a bathroom. Enter GoNow, the innovative new smartphone app that helps users quickly locate public restrooms and portable toilets...

June 18, 2025

Rest easy with the Index Sleep Monitor smart sleep band from Garmin

OLATHE, Kan. (June 18, 2025) /SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced the Index™ Sleep Monitor, an ultra-comfortable and lightweight smart sleep band that tracks sleep for a more comprehensive view of overall fitness and recovery. Featuring up to 7 nights of battery life with continuous Pulse Ox tracking,...

June 17, 2025

Woman-Owned VIM & VIGR Named to Inc.’s 2025 Best Workplaces List

Missoula, Mont. (June 17, 2025) /SPORTSWIRE WOMEN/ - VIM & VIGR is proud to announce it has been named to Inc.’s 2025 Best Workplaces list, honoring companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses. This year’s list, featured on Inc.com, is the result...

June 17, 2025

Olympic Gold Medalist Gwen Jorgensen invests in the Future of Triathlon through USA Triathlon Foundation

Colorado Springs, Colorado (June 17, 2023) /SPORTSWIRE WOMEN/ – The USA Triathlon Foundation is proud to announce a groundbreaking partnership with Gwen Jorgensen, 2016 Olympic gold medalist and legendary figure in triathlon. For more than a decade, Jorgensen has been inspiring new generations to enter the sport, and now she’s...

June 17, 2025

Strong Girl Publishing Announces The Rag Tag Best Friends Bicycle Club: A Story About Riding Your Own Way, a Joyful New Children’s Book from Cycling Activist Marley Blonsky

June 17, 2025 /SPORTSWIRE WOMEN/ — Strong Girl Publishing is proud to announce the Spring 2026 release of The Rag Tag Best Friends Bicycle Club: A Story About Riding Your Own Way, a new children’s picture book from All Bodies On Bikes co-founder Marley Blonsky, a leading voice at the...

June 16, 2025

Lume Six Launches Support Women: Athletes Grant Program

Santa Cruz, CA (June 16th, 2025) /SPORTSWIRE WOMEN/ - Lume Six, the woman-owned and operated brand known for developing high-performance sports bras for mountain athletes, is proud to announce its first annual Support Women: Athletes financial grant program. Designed to help women athletes pursue their 2025 goals with confidence and...

June 12, 2025

New Research from Parity Offers Roadmap for Brands Entering Women’s Sports

NEW YORK — [June 12, 2025] /SPORTSWIRE WOMEN/ - Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical insights to guide how brands engage...

June 11, 2025

e.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current

OAKLAND, Calif. (June 11, 2025) /SPORTSWIRE WOMEN/ - e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to Empower.Legendary.Females. by teaming up with not one but two standout National Women’s Soccer League clubs—San Diego Wave FC and Kansas City Current—through immersive, fan-first experiences that bring beauty,...

June 11, 2025

Title Nine and Seattle Storm Announce 2025 WNBA Season Partnership

Emeryville, Calif. (June 11, 2025) /SPORTSWIRE WOMEN/ – Title Nine, the independent women-owned and operated outdoor apparel brand, and the Seattle Storm, today announced a partnership for the upcoming 2025 WNBA season. “We intentionally and thoughtfully pursued a partnership with a women-owned WNBA team," said Title Nine’s founder Missy Park....

June 11, 2025

National Park Trust Honors Senator Shelley Moore Capito with 25th Bruce F. Vento Public Service Award

Washington, D.C. (June 11, 2025) /SPORTSWIRE WOMEN/ – On June 10th, National Park Trust honored Senator Shelley Moore Capito (R-WV) with the 25th Bruce F. Vento Public Service Award in Washington, DC. This prestigious national award recognizes a public servant for their exemplary service, skill, and innovation in protecting and...

June 10, 2025

Wild Rye Launches Wefunder Community Round to Scale Women-Led Outdoor Apparel

KETCHUM, Idaho — June 10, 2025 /SPORTSWIRE WOMEN/ - Wild Rye, a premium women-led brand known for its beautifully designed technical apparel that empowers women in the outdoors and beyond, today announced the launch of a $1 million equity crowdfunding campaign on Wefunder. The raise will help Wild Rye mitigate...

June 5, 2025

Title Nine and Caraway & Co. Launch TrailBlazeHer to Offer Woman-Led Brands Affordable Sales Representation

Emeryville, Calif. (June 5, 2025) /SPORTSWIRE WOMEN/ – Title Nine and Caraway & Co., a woman-owned outdoor and action sports sales agency, today announce the launch of TrailBlazeHer – a first-of-its-kind sales representation model designed to prioritize gender equity in the outdoor industry. In the program, reserved for women-owned businesses,...

June 3, 2025

Game On: The Sports Bra Adds Four New Cities to Its Roster

PORTLAND, Ore. (June 3, 2025) — The Sports Bra, the world’s first sports bar dedicated to exclusively showing women’s sports, is on a winning streak, and it's adding four new cities to its roster. Today, The Sports Bra announced it will open franchises in Boston, Indianapolis, Las Vegas, and St. Louis, bringing...

May 27, 2025

Feisty Media Celebrates Women’s Cycling with “More Women More Miles” Program Culminating at UNBOUND 2025

Emporia, Kansas (May 27, 2025) /SPORTSWIRE WOMEN/ — Girls Gone Gravel, a Feisty Media brand, in partnership with Life Time, is proud to spotlight the More Women More Miles initiative — a powerful movement to get more women to the start line of gravel events, culminating at the world-renowned UNBOUND Gravel....

May 19, 2025

TrainingPeaks Announces New Women’s Health Data Integration With Garmin

Louisville, Colo. (May 19, 2025) /SPORTSWIRE WOMEN/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the TrainingPeaks app. The new feature is available to all TrainingPeaks athletes using a compatible Garmin...

May 14, 2025

Gainbridge® Expands Impact with Grants for Girls and Women in Sports and Education in Partnership with Parity and Women’s Sports Foundation®

May 14, 2025 /SPORTSWIRE WOMEN/ - For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation® (WSF) for a grant program that supports girls and women through sports and education. As part...

May 14, 2025

Wild Rye and SEPTEMBER Release Limited-Edition Swimwear Collection

Sun Valley, ID (May 14, 2025) /SPORTSWIRE WOMEN/ – Wild Rye, a premium women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is thrilled to announce a new collaboration with SEPTEMBER, the women-owned surfwear brand celebrated for its sustainable and high-performance swimwear. This...

May 13, 2025

Milk Announces Official Partners of Every Woman’s Marathon 2025

Washington, D.C. (May 13, 2025) /SPORTSWIRE WOMEN/ - The largest U.S. marathon designed entirely for women, by women, just got even more powerful. Every Woman’s Marathon presented by Team Milk, announced today its 2025 lineup of official premier partners. Powered by Milk, the original performance beverage, this year’s event brings...

May 6, 2025

BRANWYN Announces New Leadership Team

Bend, OR (May 6, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth. Deanne Buck has been named Chief Executive Officer, succeeding outgoing CEO Jeff Shafer as he...

May 5, 2025

Mount to Coast Athlete Megan Eckert sets new women’s 6-Day world record with 603 miles (970 KM) at GOMU World Championship

May 5, 2025 /SPORTSWIRE WOMEN/ - Eckert’s extraordinary performance surpasses the previous record of 560.33 miles (901.764 km), set in 2024 by Camille Herron . Her achievement is now pending official ratification*. Demonstrating exceptional consistency and resilience, Eckert endures 144 continuous hours of effort, a true test of both physical...