March Madness: Women’s Final Four Tickets Near $800

March 19, 2024

The 2023-2024 women’s college basketball season has experienced a surge in viewership, with FOX reporting a 48% increase in TV ratings. This surge, along with increased ticket prices and advertisement spikes, confirms the predicted growth in women’s college basketball. In response to these increases, networks are adopting ad sales strategies that are similar to the Super Bowl, which will bolster support and investment in women’s athletics overall. The market for women’s sports is extremely strong, and sponsors are taking notice. Forbes