Nike Brings Back After Dark Tour Amid Women’s Running Boom

March 12, 2026

Nike has revived its After Dark Tour for the second year, hosting women-only nighttime 10K and half marathon races in seven cities worldwide to unite female runners and showcase performance gear. The event follows the 2025 tour’s success, which drew over 50,000 participants across five continents, with one-third being first-time racers inspired by the women-focused format.

Races include 10Ks in London, Manila, Mumbai, and Shanghai, plus half marathons in Los Angeles, Mexico City, and Sydney. Participants experience immersive pre-race events, high-energy courses, post-race celebrations, and access to Nike’s latest women-specific running innovations.

Originally held from 2005-2015, the tour paused for a decade before relaunching amid a women’s running boom and rising female participation. This aligns with brands like Saucony and Rabbit boosting investments in women-only events. Athletech News