Norrøna Welcomes New North American Ambassadors as TGR Film Tour Begins

September 16, 2025

Maggie Voisin, Teal Harle and McRae Williams are featured in Teton Gravity Research’s ski film “Pressure Drop”

OSLO (September 16, 2025) /SPORTSWIRE WOMEN/ — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Maggie Voisin, McRae Williams and Teal Harle. Together, they bring Olympic experience, X Games medals and a deep passion for the mountains, further strengthening Norrøna’s presence in North America. All three skiers will be featured in Teton Gravity Research’s upcoming film “Pressure Drop”, which will be touring through the U.S. through November 8.

“As we continue to build brand awareness in North America, we’re thrilled to welcome Maggie, McRae, and Teal to the Norrøna family,” says Jørgen Jørgensen, leader and fourth-generation owner of Norrøna. “These athletes embody the same values that define our brand: performance, authenticity and responsibility. With their presence in TGR’s Pressure Drop, audiences across North America will get to experience their talent on the big screen and see the spirit of Norrøna brought to life.”

Hailing from Whitefish, Montana, Maggie Voisin (@maggie_voisin) is one of the most decorated U.S. women in freeskiing. A three-time Olympian and X Games medalist, she claimed silver in slopestyle at X Games Aspen in 2014, becoming the youngest skier to ever medal at the event. Voisin has since built an impressive competitive career across slopestyle and big air, and she continues to be a role model for young skiers pushing into the sport.

Utah native McRae Williams (@mcrae_williams) is an X Games gold medalist and World Champion known for his smooth, powerful style on slopestyle courses around the globe. With podiums spanning the FIS World Cup and international free-ski circuits, Williams has been a fixture of the sport for over a decade. Beyond competition, he is deeply involved in mentoring the next generation of skiers and sharing his passion for skiing and mountain life.

The final addition is two-time Olympic freeskier Teal Harle (@teal_harle). Based in Pemberton, BC, Harle earned bronze in X Games Big Air in 2022 and silver in 2023, showcasing his consistency among the world’s best. Known for his creative style and technical tricks, Harle has become a standout on the international stage.

As part of its ongoing commitment to storytelling and athlete-driven projects, Norrøna is also an official partner of Pressure Drop. The feature film highlights the talent of Voisin, Williams Harle and fellow ambassador Owen Leeper, bringing their skiing forte to audiences nationwide and demonstrating Norrøna’s dedication to supporting athletes who push the boundaries of the sport.

Norrøna will be hosting events at its U.S. stores ahead of select premieres, inviting the local communities to engage with the brand and ambassadors. Registration opens soon for the events in Boulder, Colorado on October 9, New York City on November 3 and Boston, Massachusetts on November 6.

For details on the full Norrøna ambassador team, visit www.norrona.com/en-GB/about-norrona/our-ambassadors/.

For media inquiries, please contact corinne.baud@rygr.us.

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com