Olympics-Women set to grab the spotlight for Team USA in Paris

July 23, 2024

American women from Simone Biles to Katie Ledecky and Sha’Carri Richardson will dominate the spotlight in Paris as the explosion in popularity of women’s sports in the United States makes its way to the Olympic stage, experts said.

Those athletes are among the women featured prominently in ads for the Games on NBC, as female fans are being drawn to international sport’s biggest event like never before.

Of those seeking out Olympic news online in the U.S., 56% are women while 44% are men, according to David Steinberg, CEO of marketing technology company Zeta Global. KELO