All Posts by Sportswire Women YK.
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Oiselle Selects Five Athletes For “Year of the Underbird” OTQ Sponsorship
Seattle, Wash. (September 22, 2023)/SPORTSWIRE WOMEN/ – Oiselle, an innovator and leader in the women’s running space, is excited to announce the athletes selected to receive their “Year of the Underbird” sponsorship in preparation for…
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National Women’s Soccer League is coming back to Boston
The National Women’s Soccer League is expanding, and one of those teams will be coming to Boston, the mayor’s office said Monday. According to a public schedule released by Boston Mayor Michelle Wu, the league…
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espnW Announces Full Agenda and Speakers for the 14th Annual espnW: Women + Sports Summit, presented by Toyota
espnW has announced the full agenda for the 2023 espnW: Women + Sports Summit, presented by Toyota, taking place October 23-25 at Ojai Valley Inn, Ojai, CA. Leaders across sports, business and entertainment will unite…
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Apparel 50 2023
Nike retains its position as the world’s most valuable apparel brand with a brand value of USD 31.3 billion, despite a 6% decrease, according to Brand Finance’s 2023 report. Brand Directory
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The story behind New Balance’s ‘Call Me Champion’ campaign for Coco Gauff
Last year, Gauff extended her New Balance contract after becoming the only active player in pro women’s tennis with a signature sneaker. And, at this year’s US Open, she laced up her shoe, the New…
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Revamped Indiana Women’s Running Festival Adds Events, Fundraising for Breast Cancer Awareness Month
CARMEL, Ind. (September 14, 2023) /SPORTSWIRE WOMEN/ – CRRG Events announced today that the 13th annual Indiana Women’s Half Marathon has grown to include four races as the revamped Indiana Women’s Running Festival. In addition…
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Allyson Felix has created a runner just for women
Allyson Felix, the most decorated female Olympian in athletics history, has only just begun creating the change she hopes to achieve in women’s sports. On Wednesday, the American track and field star, known for her fierce…
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Therabody Doubles Down in Beauty Launching TheraFace Mask
The new product innovation, TheraFace Mask, is an FDA cleared, powerful and effective LED light therapy mask that is clinically proven to reduce signs of aging, firm skin and increase radiance. The mask’s 648 medical-grade…
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Kenyan runner breaks women’s 5K and 10K world records in same race
The 22-year-old Kenyan phenomenon, Agnes Ngetich, left the athletics world in awe over the weekend at the Transylvania 10K in Brasov, Romania, where she broke both the women-only 5K and 10K world records in a…
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Lindsey Vonn Is Learning How to Rest. Kind Of.
Lindsey Vonn is perpetually in motion. Now that she’s fully retired from her championship career on the U.S. Ski Team, she’s running her foundation, keeping up her wellness routines, and was even spotted at the…
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Saucony Uses a Corn-Based Midsole for Its Most Sustainable Sneaker Ever
Saucony is launching its most sustainable sneaker yet with today’s release of the Triumph RFG, which stands for “Running for Good.” The runner boasts a corn-based midsole and utilizes plant-based dyes for its upper. It…
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Sports & Fashion Have Joined Forces In A Game-Changing Way
When the 2024 Olympic Games make their long-awaited debut next July, it won’t just be car manufacturers and technology corporations that you’ll see advertised in every stadium and on every commercial break. Instead, you’ll catch…
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UConn star Paige Bueckers signs multiyear deal with Nike
UConn women’s basketball guard Paige Bueckers has signed a deal with Nike, the company announced Wednesday. “I am blessed and honored to announce my partnership with Nike,” Bueckers said in a statement. “Joining the Nike…
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FIFA Women’s World Cup-winning coach Vilda sacked as RFEF issues public apology after Rubiales scandal
The coach of Spain’s FIFA Women’s World Cup-winning team Jorge Vilda has been dismissed, on the same day the Royal Spanish Football Federation (RFEF) apologised to players of the national team for the “totally unacceptable…
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Tennis Tours Contemplate Merger As Landscape Evolves
Professional tennis may soon get a makeover: The ATP and WTA tours are set to discuss a merger later this month. While the top men’s and women’s players in the world often compete on the…
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Dovetail Workwear & Northwest Maritime Center Set Sail On ‘23/24 Partnership
PORTLAND, OREGON (September 5, 2023) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the Northern Hemisphere’s largest exclusively women’s workwear apparel company made by, for, and with women – is excited to announce its official partnership with…
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Unsung heroes: Antri Christoforou on being the odd one out, life as a bike mom, taking her own path
The 31-year-old didn’t come from a particularly sporting family, certainly not one that was at all interested in cycling, but she found the bike at a young age and loved it. She had a lot…
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Wondery Outdoors Relaunches Toward Greater Diversity, Inclusivity, Empowerment
August 30, Los Angeles, Calif. /SPORTSWIRE WOMEN/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, is relaunching to consumers,…
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COROS announces the PACE 3 GPS Sport Watch
IRVINE, California / AUGUST 29, 2023/SPORTSWIRE WOMEN/ – COROS Wearables Inc., makers of GPS sports wearables and training software for multi-sport athletes, today announced the launch of the PACE 3, its latest performance-focused sport wearable and…
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Meet These Five Moms Competing at the World Champs
Becoming a mother used to be thought of as a sign of retirement for professional athletes, but we now know that for many, it’s just the beginning. These five moms represent some of the amazing…
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Cyclist Emily Bridges Makes the “Vogue 25” List
British cyclist Emily Bridges was honored today by British Vogue as one of the “Vogue 25,” an annual round up of “Britain’s 25 Powerhouse women.” The list showcases the women defining—and redefining—Britain in 2023, according…
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Women’s World Cup Final Draws Historic U.K. Viewership Numbers
While England wasn’t able to win the FIFA Women’s World Cup, the country’s 1-0 loss to Spain in Sunday’s final still broke a domestic viewership record. The match drew 12 million viewers on BBC One…
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Success of Women’s World Cup can’t hide financial gap with men
Just a few years ago, pre-season training for Stoke City’s women sometimes included painting the dugout and removing litter from the pitch at a former working men’s club in central England. Now, in line with…
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Matildas pave way for $200 million funding boost women’s sport
Australia’s Prime Minister Anthony Albanese says the Women’s World Cup has “changed sport in Australia forever” as he detailed a $200 million boost for women’s sport and an overhaul of broadcast rules. Mr Albanese said…
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After the Women’s World Cup, what’s next for brands in women’s sports?
The US women’s national soccer team might have missed its shot at a three-peat—aka winning three World Cups in a row—but that doesn’t mean momentum around women’s sports is slowing down. This summer’s Women’s World…
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DAZN acquires women’s soccer platform Ata Football
Sports streaming company DAZN has reached a deal to acquire women’s soccer content platform Ata Football. The acquisition will see DAZN further consolidate its women’s soccer offering, adding to its extensive rights portfolio that include…
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FIFA Women’s World Cup 2023 Viewership To Cross 2 Billion
The 2023 FIFA Women’s World Cup is expected to shatter viewership records for women’s football, with expectations of attracting 2 billion viewers worldwide. The tournament is being co-hosted for the first time by Australia and…
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From the World Cup to Wimbledon, Female Athletes Are Fighting For Their Uniforms
In the wake of Title IX, and the fight for equal access to sports, after the (ongoing) battle for pay equity in competition, comes the war for uniform equity. It’s not just about clothes. It’s about choice.…
Norrøna Reveals New ‘Tailored for Her’ Collection, Rigorously Tested by the Brand’s U.S Women Ambassadors
OSLO, Norway (Aug. 8, 2023)/SPORTSWIRE WOMEN/ – Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, is proud to present its new ‘Tailored for Her’ women’s specific ski and mountaineering specific products, which will be…
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Women In Motorsport: The Revolution
There have been concerted efforts to draw women into the slipstream of single-seater racing’s ascendance over the years. Leaning on growing fandom, Dare to be Different (2016) and Girls on Track (2019) initiatives strove to…
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How Much Did Tour de France Femmes Riders Earn?
The second edition of the Tour de France Femmes wrapped up on Sunday—closing out tje secodn edition of the eight stage race. The most popular and highest-paid women’s cycling event on the WorldTour calendar captivated…
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lululemon Announces the Formation of Mental Wellbeing Global Advisory Board
VANCOUVER, British Columbia– lululemon (NASDAQ:LULU) today announced the creation of a Mental Wellbeing Global Advisory Board to help the company develop best practices and influence a global conversation to improve mental wellbeing outcomes for both…
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Former NYC Marathon Head Named President of NWSL’s Gotham FC
Mary Wittenberg, the former president and chief executive of the New York City Marathon’s parent company has been hired as the new president of the National Women’s Soccer League’s Gotham FC. The team’s ownership group…
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Luxury brands like Prada and Burberry are stepping into the sports arena
Luxury brands are increasingly becoming bigger players in the world of sports sponsorship. Prada announced its partnership with the Chinese women’s soccer team last month for this summer’s FIFA Women’s World Cup. Soccer-inspired lifestyle brand…
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Nike is the brand with the most Women’s World Cup endorsements: report
A report from sports and entertainment intelligence platform SponsorUnited examined which Women’s World Cup players see the most brand love, based on an analysis of about 230 brands, 120 athletes, and 900 social posts between…
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Women’s Soccer Is Playing the Long Game
The US women’s team barely made it through the group stage at the World Cup, and for the owners of a major American soccer club, that’s a good thing. It suggests the game is becoming…
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British mom pumps breast milk while running 100-km race—and wins
A 43-year-old mother of five came in first at the recent 100-kilometre Race to the Stones in southern England, a tough feat made all the more challenging by the fact she was pumping breast milk…
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Strava Rallies Communities to Strive for More™ Attention on Women’s Sports
SAN FRANCISCO and PORTLAND, Ore., Aug. 2, 2023 — Strava, the subscription platform at the center of connected fitness, today announced its latest effort as part of its Strive for More™ initiative, a commitment to promote and support women in movement…
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UCI announces creation of second division of women’s professional cycling teams
The International Cycling Union (UCI) has announced plans to create a second division of women’s professional teams, a move that would bring the sport’s team structure in line with their male counterparts. The UCI women’s…
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Prana Names Tricia Shumavon President
Columbia Sportswear Company announced that Tricia L. Shumavon will be joining the company as president of Prana. Shumavon most recently worked at Adidas in Europe where she was the global vice president of women’s, men’s, and…
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Adidas Signs Premier League-Record $1.15 Billion Manchester United Sponsorship With Increased Focus On Women’s Team
Manchester United will extend its jersey sponsorship with Adidas for another decade in a $1.15 billion deal, the club announced Monday—which is the largest shirt supplier deal in English Premier League history. FORBES
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Study: caffeine reduces pain perception and perceived exertion while running
While you know your morning java helps you jump-start your day; you may even know that it’s a legal performance enhancer. But you may not know what the science behind that boost is–and whether it…
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Women are finally racing in a Tour de France—here’s what took so long
The day before the start of the Tour de France Femmes on July 23, professional cyclist Ashleigh Moolman Pasio was lying on a massage table in Clermont-Ferrand, France, marveling at the amenities around her. Thanks…
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Women’s World Cup Attendance Is Outperforming FIFA’s Expectations
The 2023 Women’s World Cup hasn’t even progressed through group play, but FIFA is already projecting higher attendance numbers than expected for the tournament. Ticket sales are now close to 1.6 million, according to soccer’s…
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Women will make history at Paris 2024
In 1924, women made up only 5 per cent of the competitors. In Los Angeles, we made up 23 per cent of the athletes. But thanks to the growing commitment of the IOC, these numbers have continued…
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Google introduces new ways to search relevant information on women’s sports
Just in time for the 2023 FIFA Women’s World Cup, Google has introduced new ways to make it easier for users to find relevant information when searching for women’s sports. Through partnerships with broadcasters and…
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Study shows risk of sudden cardiac arrest from exercise is low among older adults
Every so often, you hear a tragic story about someone who collapsed from cardiac arrest while out for a run, or while racing a marathon. Often their running habit will be called into question, with…
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This Former Pro Cyclist Is Commentating the Tour de France Femmes and She’s Crushing It
The former pro cyclist is commentating the “World Feed” along with Anthony McCrossen, and as we have come to expect from her, Walker is really nailing it, with a fresh perspective and impressive knowledge of…
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French woman becomes first to win Tahoe 200 overall
France’s Claire Bannwarth ran her way into the record books this past weekend by becoming the first woman to win the Tahoe 200 Mile Endurance Run outright. The 34-year-old ultrarunner finished the mountain ultra—billed as…
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A Giant Study Reveals What Happens if You Cram Exercise Into The Weekend
Exercise is good for your overall health and your heart in particular. Guidelines recommend that we should be doing 150 minutes of moderate-to-vigorous activity a week. But does it matter when you do this exercise?…
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World Cup Media Rights Are the Key to Equal Pay
Since FIFA began hosting women’s World Cups in 1991, the international soccer governing body had always sold those broadcast rights in a bundle with the men’s tournament. It was giving away the women’s game as…
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New study shows how running affects the aging brain
For years, general cognitive decline and memory loss were regarded as an unavoidable part of the aging process. Thankfully in the last decade, research has shown that adult neurogenesis (the creation of new brain cells)…
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Do Women Need Gender-Specific Running Shoes?
Brian Beckstead, co-founder of shoe company Altra—a brand that’s offered men’s and women’s-specific fits in all of their models since the brand launched in 2011—explains how the differences between men’s and women’s-specific lasts are found…
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Changing the Norm: Oiselle Signs Four Female Distance Runners of Color
Prior to the July 6-9 USA Track and Field Outdoor Championships in Eugene, Oregon, women’s apparel brand Oiselle announced the signing of four new athletes to its Haute Volee team, which is made up of…
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Liv Racing-TeqFind to be merged with Jayco-AlUla, development team created
Jayco-AlUla and Liv Racing-TeqFind will be merged into one Women’s WorldTeam in 2024, combining under the Australian squad’s GreenEDGE umbrella and forming a new development squad to run alongside the combined top-tier women’s team. The…
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Can getting high enhance your runner’s high? A new study says yes
If you aren’t already doing high mileage, perhaps it’s time to start. A recent study published in the Journal of Cannabis and Cannabinoid Research has shed light on an intriguing correlation between cannabis use and…
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Courtney Dauwalter makes trail running history with Hardrock and Western States double
Courtney Dauwalter has made trail running history becoming the first runner ever to win the Western States 100 and the Hardrock 100 in the same year – breaking the course record that she set in…
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Moderate exercise can influence the inflammatory responses of macrophages, research shows
Researchers have long known that moderate exercise has a beneficial impact on the body’s response to inflammation, but what’s been less understood is why. New research coming out of York University done on a mouse…
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Lululemon Lays Off 100 Employees as It Reorganizes Studio Business
Lululemon has laid off about 100 employees as the company restructures its Studio business, a company spokesperson confirmed to FN. The cuts stemmed from Lululemon’s decision to “fully integrate” the recently launched fitness platform within…
Women’s Epic Race Announces Clean Simple Eats as Premier Sponsor for 2023 Mountain Trail Race Series
Brighton Resort, UT, July 2023 /SPORTSWIRE WOMEN/ – Women’s Epic, Utah’s premier mountain trail race series created specifically for women, is thrilled to announce Clean Simple Eats (CSE) as the premier sponsor for the highly…
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How hot is too hot to exercise outside?
As climate change leads to record-high temperatures around the world, dangerously hot days are prompting questions about when it’s too hot to exercise outdoors. The stakes are high. The consequences of a too-hot workout “range…
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WNBA Midseason Viewership Up 46% on ESPN Platforms
WNBA viewership on ESPN platforms has nearly doubled this season compared to last year, averaging 546,000 viewers through 13 games. The network said on Wednesday that the midseason average is a 46% increase over WNBA…
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The 14th Annual Giant Race Announces Historic All-Female Running Team
San Francisco, CA /SPORTSWIRE WOMEN/ – The Giant Race presented by Alaska Airlines today announces the first-ever all-female running team to participate in the event – the Alaska Airlines All-Stars. Captained by three-time Olympian Shannon Rowbury,…
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Google Extends WNBA Changemakers Partnership Through 2025
Google is extending its marquee partnership with the league through 2025 as the popularity of women’s basketball continues to grow exponentially. The announcement comes just ahead of Saturday’s WNBA All-Star Game, in primetime for the…
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Without These Sponsors, the Tour de France Femmes May Never Have Happened
According to Zwift’s Director of Women’s Strategy Kate Veronneau, several high-ranking employees at the California-based company had been in talks with Tour de France organizer, Amaury Sport Organization, or ASO, when the pandemic struck. And…
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Women’s sport investment – where is the money coming from?
A recent report carried out by The Sports Consultancy and accountancy and business advisory firm BDO concluded that women’s sport properties could be a better long-term investment than their male equivalents. The theory is that…
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Allisen Corpuz wins the U.S. Women’s Open at Pebble Beach for her first LPGA title
She won by three shots over Charley Hull (66) and Jiyai Shin (68) and claimed the $2 million prize, the richest ever for an LPGA major champion. Corpuz couldn’t contain a wide smile when she…
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CTE diagnosed in professional female athlete for first time
Chronic traumatic encephalopathy, known as CTE, has largely been connected with men who played American football. But it’s not just a men’s disease. Scientists at the Australian Sports Brain Bank announced Monday that Heather Anderson,…
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LPGA golfer Amy Olson to compete in US Women’s Open while seven months pregnant
Amy Olson has already played in one women’s golf major while pregnant. She will get the chance again. Olson will be seven months pregnant when she competes this weekend at the U.S. Women’s Open Championship…
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Champion U.S. Vibram Athlete Summits Denali
“Her Denali Speed Project” focused on empowering women in mountain sports /SPORTSWIRE WOMEN/ – Meredith Edwards, a US mountain endurance athlete and member of Team Vibram spent just over a month on Denali pushing for…
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Mystics announce jersey patch sponsorship with CarMax
On Monday, the Washington Mystics announced that CarMax, a used auto retailing brand headquartered in Richmond, is their jersey patch sponsor for the 2023 and 2024 WNBA seasons. It builds on an existing partnership where…
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NCAA women’s volleyball championships to be aired on ABC this year
The NCAA announced on Thursday it will broadcast its women’s volleyball championships on ABC this year. The national championship matches will all air on Channel 8/KLKN on Dec. 17. The Final Four will be broadcasted…
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Candace Parker Wants WNBA Players to Become Team Owners
Two-time WNBA MVP Candace Parker has her eye on team ownership as she embarks on the twilight of her playing career. Now in her 16th season, Parker intends to build upon her ownership portfolio, including…
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Krimson Klover Reveals 2024 Spring and Summer Collection
Boulder, Colo. (June 29, 2023)/SPORTSWIRE WOMEN/ – Krimson Klover, an outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, revealed its 2024 spring and…
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Can workout clothes improve posture?
In fact, that 2021 study in the International Journal of Industrial Ergonomics declared “the PMSS is not intended as a therapeutic device to correct posture abnormalities or as a long-term solution to less-than-ideal posture.” Rather,…
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Florida track and field star makes history with Nike
Parker Valby, the 2023 NCAA 5,000m champion from Florida, has signed a groundbreaking Name, Image, and Likeness (NIL) deal with Nike. With this agreement, Valby becomes the first female track and field athlete to secure…
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Ultra runner Courtney Dauwalter breaks record of world’s oldest 100-mile race by almost 80 minutes
Ultramarathon runner Courtney Dauwalter crushed the women’s course record at the Western States 100-mile race in California, taking more than an hour off the previous best time. Dauwalter finished the Western States 100 – the…
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LAIRD Apparel Debuts Women’s Line: GABBY
The new line builds on the functional performance prowess of LAIRD Apparel’s men’s line. The Daily Outdoor Retailer
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Fitness company wants to pay you $10,000 to walk 10K steps in a day
GymBird, which offers resources and tools to help individuals improve their health and fitness, is seeking to hire a “Chief Step Officer,” according to the job posting. The selected candidate will train for one month,…
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Can Tri Gear Be Cool? We Put a Hollywood Stylist to The Test
Tri style has certainly evolved over the years (for proof, check out the OG Triathlete Magazine covers) but few would ever accuse a triathlete of being fashionable. Even with the recent surge in athleisure trends…
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Disney is pitching advertisers on a new framework for women’s sports sponsorships
Disney is in the process of introducing a new advertising framework designed to incentivize brands to spend more—and more intentionally—on women’s sports content. The initiative, called Level Up, asks brands to commit a certain amount…
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Jelenew Debuts Luxury Women’s Cycling and Fitness Apparel Blending Proprietary Tech and Style at Outdoor Retailer Summer 2023
SALT LAKE CITY (June 19, 2023)/SPORTSWIRE WOMEN/ – Jelenew, the premium high-performance female sports brand, is launching cycling and fitness apparel for women at this year’s Outdoor Retailer Summer blending proprietary technology and French couture style.…
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Google introduces generative AI virtual try-on tool
In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only…
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Threat of Women’s World Cup blackout averted after terrestrial TV deal agreed
European viewers will be able to watch every match of the Women’s World Cup in Australia and New Zealand live on terrestrial television this summer after threats of a tournament blackout were averted. With the…
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USC to Build $38 Million Women’s Soccer, Lacrosse Stadium
USC’s women’s soccer and lacrosse programs are getting a new $38 million home called Rawlinson Stadium. The stadium is set to open in 2025 and will more than double the seating capacity for fans compared…
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‘Demands that don’t match their level’ – Tour des Pyrénées director blames riders over cancellation
The director of the CIC-Tour Feminin International des Pyrénées has criticised the participating riders after the event was cancelled by the UCI ahead of Sunday’s final stage due to safety concerns. After Friday’s opening stage…
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Women’s Super League revenue grew 60% in 2020-21 season on broadcast, commercial deals, Deloitte says
Women’s Super League (WSL) clubs recorded revenue growth of 60% for the 2020-21 season, driven by a rise in commercial agreements and a new broadcast deal, according to analysis from Deloitte published on Monday. The…
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Williams Sisters, Ohanian Buy First Tiger-McIlroy Golf Team
Alexis Ohanian and Serena and Venus Williams have purchased the first club in TGL, the new Monday night golf league backed by Tiger Woods and Rory McIlroy. The new team, called Los Angeles Golf Club…
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From Energy Drinks to Extending Life? Supplement Slows Aging in Mice and Monkeys
A dietary supplement taken by fitness buffs could hold the key to a longer and healthier life, suggests a new study of mice, monkeys and worms. Researchers found that a high daily dose of taurine,…
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Megan Rapinoe features in new 2023 Women’s World Cup Lego set
A number of women’s soccer stars will now have their own Legos after the company released a 2023 Women’s World Cup set this month. The players featured are U.S. women’s national team forward Megan Rapinoe,…
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How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality…
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All players at Women’s World Cup to get at least $30,000 in prize money; winners to get $270,000
Every player at the Women’s World Cup will be paid at least $30,000 by FIFA, and the 23 players in the title-winning team will each get $270,000. The details confirmed Wednesday by FIFA fulfils a…
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Women Who Rock
Footwear News just published Women Who Rock, their annual feature celebrating female leaders who are shaking up the footwear industry with vision and tenacity. Check out interviews with female executives from Nike, Saucony, Merrell, Altra and…
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Action Sports Journalist Shelby Stanger Pens Her First Book
Stanger, who worked for Shop-Eat-Surf after leaving Vans in 2009, has been writing about the power of adventure since age 19, when she started an adventure and surfing column for five San Diego Newspapers in 1999.…
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Running Vacations: Women Are Exploring the World On Two Feet
According to a recent study, global adventure tourism is expected to quadruple by 2032 as people search for authentic experiences that line up their interests. Over the last few decades the options for travel-eager runners…
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Study finds speedwork (not hill repeats) more likely to cause stress fractures in runners
The findings come from a study in which researchers enlisted 17 volunteers for treadmill runs up to 16 km/h, at five different slopes. Through complex modeling that also pulled information from motion-capture testing and a…
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Amazing Camille Herron Breaks Men’s Course Record at Texas Trail Festival Marathon
Ultrarunner Camille Herron added a new notch to her belt over the weekend, taking home the top prize in the Texas Trail Festival marathon in Spicewood, Texas, breaking the overall course record by nearly two…
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You Love The Women’s College World Series. You Just Might Not Know It Yet
Just 30 years after its national television debut, the Women’s College World Series has become arguably more popular than the Men’s College World Series. It’s a remarkable feat given that softball was once considered baseball’s…
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Lululemon Powers On, Topping Estimates and Raising Its Outlook
The economic realities of the moment — with worried consumers, high inflation and high interest rates — don’t seem to apply to Lululemon Athletica Inc. Shares of the buzzy active company shot up 13.7 percent on Thursday to $373.37…
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Cycle Syncing Is Trendy. Does It Work?
Professional athletes and fitness influencers say that timing workouts around their menstrual cycles has big benefits. Experts are less certain. The New York Times
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Running throughout middle age can help prevent memory decline, study shows
Scientists at universities in the United States and Mexico are adding to the growing evidence of running’s benefits to brain health with research looking specifically at the effects of regular exercise on neurons formed in…
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The Teen Invasion of Women’s Pro Soccer Is Under Way
The National Women’s Soccer League scrapped its age minimum, and now a wave of teens are going pro—and hoping to make the U.S. national team. WSJ
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Triathlete proudly shares ‘beautiful’ racing photo where she bled through swimsuit while on her period
A triathlete has proudly shared a “beautiful” photo from a recent race, in which she bled through her bodysuit while on her period. Emma Pallant-Browne took to Instagram last week to share a photo from…
Announcing Strong Girl Publishing: Moving Stories For Strong Girls, By Strong Girls
/SPORTSWIRE WOMEN/ – Strong Girl Publishing is creating books and content to inspire girls in sport, written by young women who’ve been there. The new micro-publishing company was founded by author and journalist Molly Hurford,…
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Trailblazer Marley Blonsky Joins as Supersapiens’ Newest Ambassador
Atlanta – 31 May 2023 /SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, is proud to announce its partnership with Marley Blonsky. Supersapiens, powered by Abbott’s Libre Sense Glucose Sport…
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Frito-Lay North America signs on as Tournament Supporter for FIFA Women’s World Cup Australia & New Zealand 2023™
On the heels of its support of the FIFA World Cup 2022™, Frito-Lay North America continues to celebrate soccer fans as the Official USA Snack of the FIFA Women’s World Cup™ Frito-Lay North America is proud to continue its relationship with FIFA, signing on as…
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Angel City FC Announces TicketManager as Official Ticket Management and Corporate Ticket Re-Sale Partner
LOS ANGELES– The most valuable franchise in the National Women’s Soccer League has teamed up with TicketManager to provide the company’s technology and services to corporate clients, including corporate partners, suite holders, corporate season ticket…
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WNBA Opening Week Attendance Jumps 24% Year-Over-Year
Opening week attendance for the WNBA is up 24% compared to last year’s opening week, the league announced Friday. The jump in fan attendance comes alongside record-breaking WNBA TV ratings as the opening night game…
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Google becomes official sponsor of German women’s team
The German FA (DFB) has signed a three-year deal with Google to become the official sponsor of the national women’s team with its Google Pixel brand. Google will have a set of digital rights, in…
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Athleta’s Q1 Revenues Stumble Again, Hires New Chief Creative Director
Gap Inc. reported Athleta’s sales fell 11 percent in the first quarter to $321 million due to “continued product acceptance challenges.” On an analyst call, Gap officials said Julia Leach has been hired as its…
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Commissioner Cathy Engelbert Sees NIL As ‘Huge Positive’ For WNBA
Commissioner Cathy Engelbert told Front Office Sports in an interview that NIL has been a “huge positive” for the WNBA and women’s sports. While LSU gymnast Olivia Dunne ranks first among On3’s women’s NIL earnings…
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Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning
Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe.…
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Lululemon To Expand Vancouver HQ, Add 2,600 New Jobs Over Five Years
Lululemon announced today that it will create over 2,600 new jobs in Vancouver over the next five years. The expansion of lululemon’s global headquarters in its hometown promises to significantly boost British Columbia’s prosperity. With…
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How New U.S. Ski & Snowboard CEO Sophie Goldschmidt Is Amplifying The Sports’ Visibility—And Revenue
She’s a Brit who, until taking over at the helm of U.S. Ski & Snowboard in 2021, had never worked in snowsports—and yet new CEO Sophie Goldschmidt is leading the organization into a golden era…
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People Who Exercise Handle Pain Better, Study Finds
A little bit of exercise can help keep pain in check, researchers in Norway have found. Their newly published study suggests that physically active people have a higher pain tolerance on average than those who…
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Brittney Griner’s Return is Cable’s Most-Viewed WNBA Game In 24 Years
ESPN’s broadcast of Brittney Griner’s return to the WNBA last Friday was the most-viewed WNBA regular season game on cable television in 24 years and the most-viewed WNBA opening night game on ESPN platforms in…
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Alpen Outdoors Launches The Ridge Pant, Made for Women and Built for Adventure
Bozeman, MT. (May 23, 2023)/SPORTSWIRE WOMEN/ – Today, Alpen Outdoors, makers of outdoor apparel for women, is excited to announce their debut product, the Ridge Pant. Built to last and designed to endure any adventure,…
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Serena Williams’ Will Perform brand launches at Walmart
Introduced as a direct-to-consumer brand in December, Will Perform products will be sold in over 3,000 Walmart stores beginning next month, according to a release sent to Retail Dive. Adding Walmart to its current retail…
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Garmin’s Women of Adventure Campaign Continues to Expand and Evolve
Outdoor device maker Garmin’s extensive Women of Adventure campaign has been a mainstay of the company’s outdoor division for more than five years, and the company continues to evolve it. Women of Adventure shares the…
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Champion Vibram U.S. Athlete Heads to Denali for FKT
Boston, Massachusetts, May 18th, 2023 /SPORTSWIRE WOMEN/ – Meredith Edwards, a US mountain endurance athlete and member of Team Vibram is headed to Alaska to start her FKT attempt of Denali – the highest mountain…
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Lululemon Makes Minority Investment in Samsara Eco
Announced Thursday, the athleticwear brand made a minority investment in Australian start-up Samsara Eco, a company that has a patented enzymatic process which breaks down high-performance nylon and polyester polymer blends for use as new…
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When too much exercise is bad for your heart
A growing body of science, including a new report of the health of almost 1,000 longtime runners, cyclists, swimmers and triathletes, finds that years of heavy endurance training and competition may contribute to an increased…
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CarMax expands WNBA sponsorship, becomes ‘Changemaker’
CarMax will remain as the official auto retailer of the WNBA and NBA and the presenting partner of WNBA Tip-Off. CarMax will work on driving brand awareness of the league and its players through player…
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Roku Made Streaming Women’s Sports Easier with Dedicated Zone
Streaming device-maker Roku announced on Wednesday it’s adding a dedicated Women’s Sports Zone within its Sports Experience. The new zone will collect live and upcoming games — from the WNBA, golf, soccer and more —…
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Serena Williams Docuseries Set at ESPN
The life, legacy and journey of tennis superstar Serena Williams will be put on full display in the upcoming ESPN docuseries “In the Arena: Serena Williams.” The new series was announced at the Walt Disney…
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WNBA expands Meta deal to stream games live in VR
The Women’s National Basketball Association (WNBA) has agreed a multi-year partnership extension with Meta that will see 20 games live streamed per season on Meta Quest platforms. The first game fans can watch on Meta…
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Liv Cycling Announces Campaign to Celebrate Catalysts of the Sport
NEWBURY PARK, CALIF. /MAY 16, 2023 /SPORTSWIRE WOMEN/ – Liv Cycling, the brand dedicated to getting more women and girls on bikes, today announces the fourth year of its Liv Committed campaign to celebrate and increase awareness for…
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Why Are So Many Women Runners Kicking Butt in Their Late 30s?
Sara Hall and Keira D’Amato are benefitting from hard work, changing social mores and more equitable sponsorships for female athletes. Women’s Running
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Women’s FA Cup Final Is Latest To Smash Attendance Records
Behind another clutch performance from Sam Kerr, Chelsea FC defeated Manchester United for its third consecutive Women’s FA Cup title — and part of a much bigger victory for women’s soccer. The Blues accomplished the…
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Nike adds former Kimberly-Clark CFO to board
Nike Inc. has named former Kimberly-Clark Corp. Chief Financial Officer Maria Henry to the company’s board of directors. Henry retired from Dallas-based Kimberly-Clark (NYSE: KMB) in 2022. She joined Kimberly-Clark as CFO in 2015 and…
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This Black Female Founder Launched Her Own Size Inclusive Shoe Brand and Landed a Macy’s Retail Partnership
When Ahriana Edwards couldn’t find shoes in her size, she did something a college student might only dream about — she started her own brand. This issue came to a head when Edwards, who is…
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WNBA Legend Sheryl Swoopes Joins DICK’S Sporting Goods and Nike for Third Annual It’s Her Shot Tour Designed To Empower Young Female Athletes To Take Their Place on the Court
PITTSBURGH, PA / ACCESSWIRE / May 10, 2023 / DICK’S Sporting Goods (NYSE: DKS) and Nike (NYSE: NKE) announced their third annual It’s Her Shot campaign with a six-city tour stopping in Los Angeles, Seattle, Las Vegas, Chicago,…
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First female Boston Marathon runner Bobbi Gibb on starting a running revolution: “We knew the world was never going to be the same”
It wasn’t until she was 21 that Gibb learned for the first time what a marathon was. Knowing how much she enjoyed running, the father of one of her high school friends suggested Gibb go…
Salomon introduces “Shortney” running shorts worn by Courtney Dauwalter
Annecy, France (May 10, 2023)/SPORTSWIRE WOMEN/ – Two-time UTMB® winner, Hardrock 100 winner, and now trendsetter. Salomon trail running athlete Courtney Dauwalter has won just about every ultra-trail race one can enter, and she won them…
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Specialty Sports Bra Brand Lume Six Outpaces Leading Brands in Dry Time Test
Santa Cruz, Calif. (May 9, 2023)/SPORTSWIRE WOMEN/ – Lume Six, the specialty sports bra brand designed by longtime outdoor industry professional and the first woman to climb a million feet on her bike in a year,…
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WNBA No. 1 Pick Aliyah Boston Signs With Adidas
Aliyah Boston, the newest member of the Indiana Fever, has signed an endorsement deal with Adidas. The German sportswear giant announced today it has added the no. 1 overall pick at the 2023 WNBA Draft…
MOTTIV Announces Free Version of their App with new a Basic Plan
/SPORTSWIRE WOMEN/ – MOTTIV, an athlete-run company dedicated to ensuring endurance sports and the transformations they bring are accessible to everyone has announced it now has a free price tier of their training app. Research has…
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Jelenew, Luxury High Performance Female Sports Brand With Cycling Focus, Launches SOMAtique Indoor Apparel
EDISON, N.J. (May 8, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, today launches the SOMAtique collection of indoor cycling apparel consisting of bras, bib shorts, leggings, bike shorts,…
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The Pretty People Are Coming For Your Hokas
It’s not often that triathletes, social media influencers, sneakerheads, and service workers have a similar fashion interest. But one brand born in the French Alps that fuses performance and a distinct aesthetic point of view…
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Brittney Griner Is Back. Her Detainment Could Change The WNBA Forever.
She’s one of those once-in-a-generation athletes with a resume so impressive — a frequent WNBA All-Star, two-time Olympic gold medalist, and WNBA champion — and a game so entertaining that she’s earned living legend status…
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The North Face Launches Brand’s First Ever Women’s Himalayan Suit
Today we are humbled and excited to announce the launch of The North Face’s first Himalayan Suit designed specifically for women. Frankly, it is long overdue. The original Himalayan Suit was designed to protect high-altitude…
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Kirsten Neuschäfer Wins the Golden Globe Sailing Race, Dubbed a Voyage for Mad Men
On the evening of April 27, as the sky darkened over the Atlantic coast of France, a 36-foot sailboat drifted slowly on a windless sea. South African sailor Kirsten Neuschäfer, 40, stood alone at the…
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Everything You Know About Muscle Cramping is Wrong
Ask any endurance athlete who has experienced cramping during training or a race, and they’ll have a story similar to Moore’s. Cramps can be mild or severe, fluttery or full-on, located in one muscle or…
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Las Vegas Aces unveil first-of-its-kind WNBA practice facility
The Las Vegas Aces unveiled the team’s new training center and headquarters on Friday. The 2022 WNBA champions boast the first facility built solely for a WNBA team in league history. The new facility in…
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A New Study Provides First Ever Program for Pregnant Runners Returning to Sport
Three weeks after giving birth, Selman started to feel recovered and eager for some physical activity. Again she asked her healthcare provider how to proceed. They advised her to listen to her body and avoid…
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Nebraska Women’s Volleyball Set To Pack Football Stadium
One of the most well-attended women’s sporting events in U.S. history will be a Nebraska women’s volleyball match. In just two days, the team sold about 89,000 tickets to a match at Memorial Coliseum, the…
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Does Cold Plunging Actually Do Anything Or Is It B.S.?
While there is not an exact, one-size-fits-all definition for cold plunging, the water tends to be between 50 and 59 degrees Fahrenheit and is usually done for no more than 10 or 15 minutes at…
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Arc’teryx Is Redesigning Its Women’s Gear to Accommodate More Body Types
Over the past 34 years, the Canadian brand with a namesake fossil logo has developed a reputation for highly-technical performance gear and steep price tags. Few will argue: Arc’teryx has developed a reputation for top-tier…
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Monster Energy Snowboard Athletes Release All-Women’s Video “Turisti Per Sempre”
Ending the season with a mind-boggling video! Monster Energy is proud to announce the worldwide premiere of the all-female “Turisti Per Sempre” video, starring some of the world’s top competitive women snowboarders. Released to global…
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Jelenew, Luxury High Performance Female Sports Brand with a Cycling Focus, Launches Expanded Lines for Spring Combining French Couture Design and Technical Features
Edison, N.J. (April 25, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, is launching expanded lines for spring, combining French couture design and technical performance technology. Designed for…
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LPGA Eyes Fan Insights With SeatGeek Ticketing Partnership
The LPGA has signed its first tour-wide ticketing partnership with SeatGeek as it looks to learn more about its fans—insights that have long been absent from the golf association’s arsenal. Until now, ticketing for LPGA…
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New Study Shows Economic Viability for Professional Women’s Sport in Canada
Canadian Women & Sport in partnership with Boston Consulting Group and Canadian Tire Corporation, parent company to SportChek and and Helly Hansen, has released new research outlining the growing investment opportunity for the professional women’s…
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LIV Golf looking to create women’s league — what do we know about it?
LIV Golf, the professional golf tour owned by Saudi Arabia’s Public Investment Fund, is reportedly contemplating the creation of a new tour for women golfers. The rumor first appeared in 2022 as LIV began to…
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Hoka Continues to Grow With Expansion Into Kids’ Shoes
After teasing the launch earlier this month, Hoka has finally unveiled its first kids’ collection as it continues its growth path. According to the Deckers Brands-owned athletic label, the collection will launch with three styles…
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U.S., Mexico to Launch Joint Bid to Host 2027 Women’s World Cup
The U.S. Soccer Federation and Mexico Football Federation plan to bid to co-host the 2027 Women’s World Cup. The bid was announced Wednesday night, the deadline set by FIFA to submit expressions of interest. Bid…
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WNBA and Scripps Partner on Multi-Year Agreement for Friday Night Spotlight Games on ION
NEW YORK and CINCINNATI – The Women’s National Basketball Association (WNBA) and The E.W. Scripps Company (NASDAQ: SSP) have signed a multi-year agreement to televise games on Friday nights during the regular season on ION, a…
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UTMB World Series introduces new pregnancy policy to support women in trail running
Chamonix (France), April 20th 2023 /SPORTSWIRE WOMEN/ – UTMB® World Series have committed to supporting mothers and their partners through the introduction of a new pregnancy policy which will apply to UTMB World Series events in…
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Women’s Apparel Brand Peppermint Cycling Co. Rolls into US Market
MONTREAL (April, 2023) /SPORTSWIRE WOMEN/ – Peppermint Cycling Co., the premium women’s cycling apparel brand based in Quebec, is expanding sales and distribution into the US marketplace. Founded in 2015, Peppermint offers high-quality, stylish women’s…
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Apex® Ski Boots Welcomes Jax Mariash Mustafa as New President
GOLDEN, Colorado, April 19th, 2023 /SPORTSWIRE WOMEN/ – Apex® Ski Boots, a pioneer in the development of high-performance, comfortable ski boot solutions, is pleased to announce the appointment of Jax Mariash Mustafa as the company’s…
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Women’s Sports Network Taps Connect Partnership Group to Drive Media and Sponsorship Sales Efforts
DALLAS– FAST Studios’ Women’s Sports Network (WSN), the first ever streaming network dedicated to women’s sports, today announced the selection of Dallas-based Connect Partnership Group (“Connect”) as its media and sponsorship sales agency of record. Connect will be responsible…
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LPGA and Legends Announce Broad Partnership
NEW YORK, N.Y. and DAYTONA BEACH, Fla., April 17, 2023 – The LPGA, one of the longest-running women’s professional sports associations in the world, today announced an expansive partnership with Legends, a data-intelligence-fueled global premium…
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Serena Williams Serves New Multimedia Company, 926 Productions
No stranger to the entertainment industry, the tennis icon is launching a production company — naming Grand Electric alum Caroline Currier as president. Hollywood Reporter
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You Shouldn’t Trail Run Alone. But If You Do, Here’s How to Stay Safe
In almost any trail running or hiking safety guide, “don’t go alone” is inevitably in there, and it is solid advice. It generally is safer to run with someone else. If you get injured, you…
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NWSL sponsor increases Challenge Cup prize pool to $1 million
The NWSL Challenge Cup once again will offer an increased payout. Challenge Cup partner UKG has committed $1 million in prize money to the tournament, which will be distributed among the four teams to reach…
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Gazelle Bikes Continues Commitment to Innovation, Quality, and Sustainability with Four New Electric Bikes
SANTA CRUZ, CA /SPORTSWIRE WOMEN/ – Gazelle Bikes, a leading manufacturer of high-quality electric bicycles, is proud to announce the launch of four new models for 2023: the Avignon C380, Arroyo C5, Ultimate C380, and…
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WNBA Draft Is ESPN’s Most-Viewed in 19 Years
Monday’s WNBA Draft on ESPN was the league’s most-viewed draft since 2004, and the second-most viewed WNBA Draft on record. ESPN said 572,000 viewers tuned into this week’s draft, which saw the Indiana Fever select…
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Reebok partners Milk Makeup to launch limited-edition apparel and vegan shoes
The Reebok and Milk Makeup collab is an unusual merger of beauty with sports. Reebok has launched a limited-edition footwear and apparel range dubbed Equipment Essentials. The release is in collaboration with Milk Makeup, the vegan…
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Visa Adds 33 Players to Sponsor Roster Ahead of Women’s World Cup
The sponsorship provides crucial financial support for many of the athletes involved given the large discrepancies that remain between FIFA’s World Cup prize pools for the men’s and women’s tournaments. The $110 million to be…
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Women’s Sports Becoming Bigger Business, Better Investment
Plenty of investors agree, as they’re ploughing money into women’s sports amid the sports’ growing popularity. And that trend will continue, experts say. Recent investments include the National Women’s Soccer League announcement last week that…
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Despite Increasing Viewership, a Massive Pay Gap Between the NBA and WNBA Still Exists
According to Spotrac.com, the largest annual contract currently in the WNBA is held by Jackie Young, who earns $252,450 each year. Young’s contract is for two years, and she will be a free agent in…
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Women’s sports are having a huge moment. The WNBA is missing it.
The WNBA has remained a 12-team league for more than a decade now, despite interest from prospective ownership groups and cities as the league’s reach has grown across the country. In fact, there are two…
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The Runners Changing Course on Uniform Expectations
Uniforms for women grow smaller and tighter as they ascend from high school to college to professional running, while men’s uniforms typically remain suspended in the high-school look — a loose jersey and flowing shorts…
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Where Are the Beauty Sponsorships in Women’s Basketball?
On April 2, the NCAA Women’s Basketball National Championship game aired to much fanfare. With 9.9 million people watching from all over the country, according to The Athletic, Louisiana State University beat the University of…
Thousand Prioritizes Inclusivity and Rider Diversity in Heritage 2.0 – An Innovative Evolution of its Best-Selling Helmet
Los Angeles (April 4, 2023) /SPORTSWIRE WOMEN/ – Thousand, creators of vintage-inspired, innovative bicycle helmets and safety accessories, is proud to announce the launch of its Heritage 2.0 helmet, the next evolution of the brand’s flagship…
Nix Biosensors CEO, Meridith Cass, Named to Inc.’s 2023 Female Founder 200 List
BOSTON, MASS — APRIL 4, 2023 /SPORTSWIRE WOMEN/ – Inc. today announced its sixth annual Female Founders list, honoring an outstanding group of 200 leaders whose innovations and leadership are creating positive change in the…
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ESPN Reveals Record-Setting Ratings for Women’s Final Four
ESPN revealed that the 2023 Women’s Final Four was its most viewed edition of the NCAA Division I women’s college basketball semifinal across ESPN platforms in recorded history, according to viewership data from Nielsen’s fast…
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The 2023 Women’s Tour Has Officially Been Canceled
Less than a month after it was reported that the Women’s Tour was in danger of cancelation, it has been announced that the 2023 edition of the five-day British stage race (not to be confused…
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Science in Sport (SiS) announces an exclusive partnership with Eilish McColgan, Britain’s top female long-distance runner
31st March – London, UK /SPORTSWIRE WOMEN/ – Science in Sport (SiS) has signed an exclusive partnership with Eilish McColgan. The global endurance nutrition brand will support Britain’s top female long-distance runner as she builds up…
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Women’s Sports Are Raking in Investments. The Final Four Shows Why.
With stars, story lines and skill, the TV rights for the women’s Division I basketball tournament could be worth over $80 million, part of a larger wave of investors flocking to women’s sports. NY Times
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Feature Documentary Film Announced with Support from DeFeet and Repreve
Hildebran, NC, March 30, 2023 /SPORTSWIRE WOMEN/ – Producer Shane Cooper and director Paul Willerton have teamed up to create a new feature-length documentary film, Flandrien. The film is set in the Flanders region of…
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Nike World Cup kits will feature shorts with period leak protection
The sportswear brand announced a new product line Thursday designed to help minimize the risk of period leaks, and all 13 national teams partnered with Nike will be provided with the new shorts. This new…
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Women’s Sports Network signs sponsor deal with Michelob Ultra as the network continues to expand OTT approach
The fledgling Women’s Sports Network — the streaming platform that claims it is to women athletes what the NFL Network is to football players — just had its OTT risk pay off. Only five months…
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Who Is The Highest-Paid Women’s College Basketball Coach?
In October 2021, Staley, who earned a third straight trip to the Final Four, inked a seven-year, $22.4 million contract — a $1 million annual increase. The contract made her one of the top three…
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Oofos Completes Funding Round Led by Pro Athletes Derek Carr, Alex Smith and Dawn Staley
Oofos has completed a new round of funding, which was led by Derek Carr of the New Orleans Saints, retired NFL quarterback Alex Smith and WNBA star turned championship-winning women’s college basketball coach Dawn Staley.…
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If You Can Only Exercise On Weekends, That’s Still Great For Your Health, A Study Suggests
The “weekend warrior” exercise pattern once dismissed by experts as not quite good enough may not be so bad after all. A study in this week’s JAMA Network Open finds that people who walk 8,000…
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Lululemon’s Revenue Rises 30% to $2.8B During Quarter
Athleisure giant Lululemon reported strong global sales for the fourth quarter and 2022 fiscal year. The company announced that revenue rose 30% to $2.8 billion for the quarter ending Jan. 29, 2023. Income from operations…
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Women’s March Madness Viewership Is Up, While Men’s Declines
Women’s March Madness viewership continues to skyrocket with this year’s regional rounds — while the men’s tournament experiences a slight decrease. Women’s Sweet 16 viewership on ESPN went up a whopping 73% compared with last…
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The Case Against Listening to Your Body
The study was led by Hayley Young, a psychologist at Swansea University in Britain. She and her colleagues compared sprinters, distance runners, and non-athletes in two separate sub-studies. The athletes were further divided into two…
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NCAA Women’s Final Four tickets in Dallas more expensive than men’s on resale market
Tickets to the NCAA women’s Final Four at American Airlines Center in Dallas this weekend won’t come cheap. As of Monday, a single ticket to the NCAA championship semifinals on Friday were priced at a…
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Unbelievable! Camille Herron Shatters 48-Hour World Record
Camille Herron destroyed the world record for 48 hours of running, covering 435.336 kilometers (270.5 miles) around a 400-meter track in Bruce, Australia. The previous record, 411.5 kilometers (255 miles), was set by Jo Zakrzewski…
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Adidas Reportedly Parting Ways With Another Big Name: Beyoncé
The German sneaker giant and Beyoncé have mutually agreed to end their global business partnership for the singer’s Ivy Park lifestyle brand, according to The Hollywood Reporter. The decision will end a collaboration between the…
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In New Study, Majority of Women Say They Feel Unsafe While Running — Here’s What Adidas Is Doing About it
Adidas is shining a light on women’s safety. Earlier this month, the athletic company released “The Ridiculous Run” ad campaign to drive greater awareness around the ridiculous realities women face every time they go for…
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Women’s NCAA Tournament TV Ratings Are Through The Roof
The First Round games averaged 257,000 viewers which is up 27 percent from the 2022 Tournament. Four games eclipsed 400,000 viewers, led by the two biggest historical bluebloods. 639,000 viewers watched Tennessee beat St. Louis,…
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Documentary ‘Fabric” Celebrates the Women Changing Board Sports
A first-of-its-kind documentary series chronicling a group of athletes, artists, and activists across snowboarding, surfing, and skateboarding, Fabric – streaming now on Outside Watch – pays homage to women making positive change in their communities through sport. Outside…
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A lot of money is on the line for women’s pro soccer in the U.S.
The NWSL hired Berman in March 2022. Previously, she was deputy commissioner at the National Lacrosse League, spent 13 years with the NHL and worked as a labor lawyer at Proskauer Rose. Her biggest priorities?…
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New Research Provides Guidelines for Pregnant Runners Returning to Sport
In October 2022, the researchers’ findings on maximizing recovery in the postpartum period were published in the International Journal of Sports & Physical Therapy. The first of its kind study shares a rehabilitation model that…
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Olympian Justine Fédronic Brings Cultural Heritage to Running Fashion
Justine Fédronic, 31, is an Olympian with family roots in France and Martinique, currently living in Seattle, Washington, and she sees running fashion as capable of existing in dialogue with performance, culture, environmental responsibility, and…
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New LPGA Tour Title Sponsor Announces Full Field of 120 Players to Receive Complimentary Lodging Accommodations During The Inaugural Mizuho Americas Open
Jersey City, NJ, – Mizuho Americas, the NYC-headquartered arm of one of the largest financial institutions in the world and new title sponsor on the LPGA Tour, today announced the full field of 120 LPGA…
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Do We Still Need Women’s-Only Triathlon Races?
Though the heyday of women’s-only events may have come and gone, there’s a resurgence of female events on the horizon. But why? Triathlete
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Mom, Athlete, Western States Competitor — Dreama Walton Is One Bad Mother
Dreama Walton never thought she’d be an ultrarunner. But, as she says in the trailer for Dreama Team — the upcoming documentary about her journey — she “caught the bug.” Ultrarunning is a hell of…
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FIFA Increases Women’s World Cup Prize to $150M
FIFA has upped the ante for its 2023 Women’s World Cup — but it still has a long way to go to achieve equal pay to the men’s game. During his closing remarks at the…
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Science in Sport (SiS) announces a multi-year partnership with women’s world marathon champion Gotytom Gebreslase and the Elite Running Team
16th March 2023 – London, UK /SPORTSWIRE WOMEN/ – Science in Sport has signed a multi-year partnership with women’s world marathon champion Gotytom Gebreselase and the Elite Running Team. Science in Sport is the official sports…
CORE partners with the women’s ZAAF cycling team in 2023
Zurich, Switzerland /SPORTSWIRE WOMEN/ – ZAAF is one of the newest UCI Women’s Continental Teams and CORE is partnering with the team in 2023, delivering heat management expertise and solutions. When racers get hot, their power…
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The best treatment for depression? It could be exercise.
Exercise as a treatment for severe depression is at least as effective as standard drugs or psychotherapy and by some measures better, according to the largest study to date of exercise as “medicine” for depression.…
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Nike and the Tucker Center Are Partnering to Keep Girls in Sport
Nike has developed a new digital coaching resource, “Coaching HER,” in partnership with the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota, a preeminent research center leading a…
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First woman to run Boston Marathon recounts how she snuck into all-men’s race in 1966
Gibb, a native of Winchester, Massachusetts, is a legend in the sport of distance running, as she is the first woman to ever run and complete the Boston Marathon. In 1966, the Boston Marathon was…
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Kara Goucher on Owning Her Own Story
Kara Goucher is a two-time Olympian, who competed in the 5,000m, 10,000m and marathon, and is a World Champion Silver Medalist at the 10,000m. In 2015, Goucher went public with accusations that her former coach…
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2023 Women’s March Madness Ad Inventory Sells Out
On Tuesday, ESPN announced that it had filled all “in-game sponsorship opportunities” for the women’s tournament. Theresa Palmieri, VP of Disney Advertising Sports Brand Solutions, said that advertisers have “flocked to these offerings.” In total,…
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Women’s Tennis Association Secures $150M Investment
The Women’s Tennis Association (WTA) announced that CVC Capital Partners, the global private equity firm, had become a commercial partner after making a $150 million investment that would give CVC a 20 percent stake in…
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Mikaela Shiffrin Just Became the Greatest Ski Racer of All Time
On February 19, 1989, Sweden’s Ingemar Stenmark won his 86thWorld Cup race—a giant slalom in Aspen, fewer than 100 miles from Edwards, Colorado, the hometown of American skier Mikaela Shiffrin. Thirty-four years later, in a…
4x World Champion Triathlete Mirinda “Rinny” Carfrae Retires
March 10, 2023. Boulder, Colorado /SPORTSWIRE WOMEN/ – 4x World Champion Mirinda Carfrae officially retires after successful 20+ year pro career, including 3 IRONMAN® World Championship titles and an IRONMAN® 70.3® World Championship crown. Fast, skillful,…
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Women’s Tour announces 2023 route with ‘urgent’ call for sponsors
Women’s Tour organiser SweetSpot has stated that the race is in “urgent” need of additional commercial income for the 2023 edition. The revelation came as the route of this year’s event was announced on Thursday.…
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Tour de France Femmes debut marks a ‘before and after’ for peloton
There will forever be a “before and after” in racing with the successful debut of the Tour de France Femmes avec Zwift in 2022. The platform and prestige that came with the international recognition of…
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Why Adidas Terrex Created a Hiking Boot Designed Specifically for Women
The Adidas Terrex WMN Hiker Mid Rain.Rdy, according to the brand, is a hiking shoe developed specifically for the female anatomy. To develop a women’s-specific hiking style, Adidas Terrex said its design team explored the…
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DICK’S Sporting Goods and Just Women’s Sports Team Up with 6 WNBA Stars for Second Annual Women’s College Basketball Bracket Challenge
PITTSBURGH, March 8, 2023 — DICK’S Sporting Goods (NYSE: DKS) and Just Women’s Sports (JWS), the leading multimedia platform exclusively dedicated to women’s sports, are partnering with WNBA Champion, 2x WNBA MVP and Olympic gold…
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Milk Aims to Sponsor Every Woman Running a Marathon This Year
A powerful, experiential initiative, 26.2 is not only a commitment to sponsor this year’s female marathon runners but an effort to generate awareness for the many gender inequalities in sport. As part of the campaign,…
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As Women’s Sports Grows, Broadcaster Taps Into Momentum
Women’s college basketball is generating strong TV ratings this season. Just in time for the tipoff of the 2023 NCAA women’s tournament, CBS Sports and ESPN veteran Bonnie Bernstein is poised to launch a new…
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Study of marathoners shows running not linked to knee or hip arthritis
It’s a widely held belief that running puts wear and tear on the legs, leading to arthritis down the road. But a new study from the University of California, San Francisco looked at more than…
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Hundreds of London Cyclists Ride in Protest, Demanding Safer Streets for Women
Hundreds of people rode through the streets of London last weekend, protesting for safer cycling conditions for women. The event was organized by the London Cycling Campaign’s (LCC) Women’s Network, along with Joyriders, a women’s…
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Florida Woman Sets Guinness World Record for Consecutive Ultramarathons
According to the newspaper, Cassidy started running in 2010 after she ran the Disney Marathon with her sister. Since then, she’s run 100 marathons and is on her way to becoming a World Marathon Major…
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Lululemon updates the Blissfeel running shoe
Lululemon has updated its Blissfeel running shoe for women, introduced a year ago. The Blissfeel 2 has a revamped seamless upper that’s designed to be even more “blissfully” comfortable and well-fitting than the first version.…
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Woman Completes First Crossing of Africa on an Electric Motorcycle
Unaided by technical or medical support, Gottwald ended her journey in Cape Town, South Africa, on Feb. 15, 2023. Gottwald’s finish marks the first person to ride an electric motorcycle across the continent. She completed…
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Adidas launches women’s day campaign featuring their women athletes
On International women’s day, adidas launched a campaign featuring their women athletes. The film encourages women in sport & beyond to embrace their multiplicities and express them in an unfiltered way. Through this film, adidas…
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How Salomon Sportstyle Emerged as a Favorite of the Fashion Elite
According to StockX, Salomon was the fastest-growing sneaker brand on the marketplace, experiencing 2,277% trade growth in 2022 over 2021. Salomon launched its Sportstyle category in fall 2018, but George Egan, Salomon North America director…
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Canadian Women’s Soccer Team Reaches Equal Pay Agreement
Canada Soccer and the country’s women’s national team struck a deal on interim funding for 2022, helping to resolve an issue that had the team threatening to strike last month. Canada Soccer said that the…
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Athletes Unlimited extends Nike sponsorship
Athletes Unlimited, the startup network of women’s professional sports leagues, has extended its partnership with Nike in a multi-year deal that will keep the American manufacturer as the uniform, athletic apparel, and footwear partner of…
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Angel City FC score partnership with PNC Bank
In accordance with the agreement, PNC will support Angel City’s 10-per cent sponsorship investment reallocation scheme and cooperate with the club to develop projects for “women financial decision-makers” in the Los Angeles region. PNC will…
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Venus Williams Joins Topspin Consumer Partners as Newest Operating Partner
MAMARONECK, N.Y.– Topspin Consumer Partners (“Topspin”), an operationally-driven private equity firm focused on the consumer sector, today announced the appointment of tennis champion and entrepreneur, Venus Williams, as its newest Operating Partner. In this role,…
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Athleta Partners with 11 Elite Athletes to Continue its Mission of Empowering Women and Girls
SAN FRANCISCO– Today, in honor of Women’s History Month and the upcoming International Women’s Day, Athleta announced a new, dynamic community of inspirational brand partners who are both accomplished athletes and champions of women supporting…
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Soccer’s Orlando Pride ditches players’ white shorts over period concerns
The Orlando Pride is ditching white shorts for players wearing their secondary uniforms in favor of black ones. The goal is to make players more “comfortable and confident” when playing while menstruating, the team said.…
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A look at trends for women in college sports
March is Women’s History Month, and as the NCAA’s celebration of the 50th anniversary of Title IX nears its culmination at the combined Women’s Final Four in Dallas, it’s worth looking at the recent trends…
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First Bourn Commits $100,000 to Scholarship Fund to Support U.S. Professional Female Endurance Athletes
Charlotte, North Carolina USA – March 1, 2023 /SPORTSWIRE WOMEN/ – First Bourn, a co-operative advocacy and endurance sports venture at the intersection of purpose and profit, today announces their commitment of $100,000 towards the Futures…
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Thanks to Enterprising Runners, Sports Bras Don’t Suck As Much As They Used To
A 2016 survey of more than 2,000 adolescent girls in the UK found 46 percent reported that their breasts affected their participation in sports. In the same survey, 73 percent reported at least one breast-specific…
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Gamechangers who will push the boundaries
They are strong, unafraid and go beyond boundaries – and not just in sporting terms: the influential women of the sports world. They are officials, NGO employees and founders, coaches, but also lawyers or presenters…
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Exercise Is Top Treatment for Depression, Anxiety: Study
People in a study who engaged in physical activity routines for up to 12 weeks were 1.5 times more likely to see improvement in depression, anxiety, or psychological distress compared to people who were treated…
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USA Triathlon Launches Women’s Series, Featuring Women’s-Only Triathlons Across the Country
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon today announced the 15 women’s-focused multisport events that are a part of the inaugural USA Triathlon Women’s Series. The series highlights prominent women’s races across the country that…
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Three Teenagers, One Instagram Account, and a Big, Bold Plan to Change the Face of Tri
When Ayana Williams’ history teacher suggested she and her friends do a triathlon, they thought he was a bit out there. After some research, they discovered something even more surprising: 13% of triathletes are athletes…
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Lesley Paterson competed in triathlon despite excruciating pain from broken shoulder to fund BAFTA-winning movie
The story goes that in 2016, Paterson crashed her bike and broke her shoulder just one day before she was to compete in a triathlon. She needed to win the event in Costa Rica to…
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Skechers Launches Fashion Collaboration With Diane von Furstenberg
LOS ANGELES — Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and…
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Women’s March Madness Title Game Deserved a True Pregame Show
Since 2020, ESPN has made major strides in elevating the NCAA Division I women’s basketball tournament to better channels and times. The biggest change in 2023: The championship game will be broadcast on ABC for…
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Soccer-MLS’ newest owner Kindle breaks new ground for women in sport
Major League Soccer’s (MLS) expansion franchise St. Louis City SC make their regular-season debut on Saturday, with the league’s first-ever female majority owner in Carolyn Kindle. The self-described soccer newcomer joins the ranks of only…
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Black Woman-Owned Sock Brand, Tough Cutie, Lands Coveted Retail Partnership with REI Co-op
Austin, Texas (February 22, 2023) /SPORTSWIRE WOMEN/ – Tough Cutie, the active lifestyle sock brand dedicated to creating a positive impact for women adventurers and entrepreneurs, today announced a major retail expansion, bringing its best-selling sock…
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Over 40? Just 20 Minutes of Daily Exercise Can Keep You Out of the Hospital
Researchers found that among nearly 82,000 British adults, those who regularly exercised were less likely to be hospitalized for various health conditions in the coming years. The list included such common ills as pneumonia, stroke,…
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Lesley Paterson: The Scottish triathlon star whose movie-making marathon was rewarded with BAFTAs glory
On Sunday night their anti-war epic, which focuses on the experiences of a young German soldier on the Western Front during the First World War, won seven awards, including best adapted screenplay. The Scotsman
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Billie Jean King on how to grow women’s sports: “Show up. Spend money. Help them.”
On Thursday, inside a crowded event space in South Orange, a room full of eager Seton Hall Pirates and members of the North Jersey community engaged with King in what proved to be an electric…
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Kate Johnson Aims Google At Fixing Women’s Sports Coverage Disparity
For Kate Johnson, Google’s Director of Global Sports, Media and Entertainment Marketing, finding ways to level the playing field between men’s and women’s sports has been a lifelong pursuit. Her work at Visa did much to…
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Ultrarunner Camille Herron announces new sponsor: Lululemon
Hundred-mile and 12-hour world record holder Camille Herron of Oklahoma City, Okla. ended speculation about her new sponsor with Wednesday’s announcement that she has joined forces with the running and yoga brand Lululemon. The runner…
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Wondery Brand Celebrates International Women’s Day with “The Onsight” Climbing Festival
Los Angeles, CA (February 16, 2023) /SPORTSWIRE WOMEN/ – Wondery, an apparel and gear brand on a mission to empower women in the outdoors, will celebrate International Women’s Day with its inaugural climbing festival, The…
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Belgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner
Cincinnati, Ohio, February 16, 2023 /SPORTSWIRE WOMEN/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023…
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P3R Celebrates International Women’s Day with a Limited-edition, Women’s Day-themed Box Filled with Fitness Items and Goodies
PITTSBURGH, PA /ENDURANCE SPORTSWIRE/ – Celebrating International Women’s Day, P3R will once again launch a limited-edition, Women’s Day-themed box curated with fitness items and goodies that will support and empower women along their wellness journeys. For…
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Jason Derulo and Danny White Launch Pro Volleyball Federation Team in Omaha
FRISCO, Texas and COLUMBUS, Ohio, Feb. 14, 2023 — One of the United States’ most rabid volleyball hotbeds now boasts a team in North America’s premier women’s professional volleyball league, as Omaha businessman Danny White and performance artist Jason Derulo announced that they will launch a Pro Volleyball…
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Morning Workouts May be Better for Burning Fat, Study Finds
In the study, published February 13 in the journal Proceedings of the National Academy of Sciences (PNAS), researchers studied the fat (adipose) tissue of mice after a session of high-intensity exercise performed during the early…
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Top 10 Healthiest Cities in America in 2023
The Mindbody + ClassPass annual Wellness Index ranks the health of the 50 most populous US cities. The rankings are based on a variety of factors, including how much residents exercise, how stressed they feel,…
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Super Bowl Ads Are Increasingly Aimed at Women. Here’s Why.
Armchair critics like to opine on everything about the Super Bowl—not just the game itself but the halftime show, the announcers, and of course, the ads. But attentive viewers who stay in front of the…
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A New Study Provides First Ever Program for Pregnant Runners Returning to Sport
In October 2022, the researchers’ findings on maximizing recovery in the postpartum period were published in the International Journal of Sports & Physical Therapy. The first of its kind study shares a rehabilitation model that…
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Tour de France Femmes dates will change in 2024
A clash with the Paris Olympic Games will force Tour de France Femmes organizers to change the dates of the race in 2024. That’s according to Tour director Christian Prudhomme, speaking to reporters during an…
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Sales of Beyoncé’s Ivy Park streetwear line with Adidas fall far below expectations, report says
Ivy Park had sales of $93 million in 2021, per a WSJ investigation based on company documents and interviews with people familiar with the matter, and 2023 sales are projected to reach $65 million. Adidas…
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Portland is in the running for a WNBA team
Engelbert said the league is looking to add up to two teams. Though an exact timeline was not offered, she said the teams could be added within the next few years; the announcement would come…
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Serena Williams is ‘really proud’ that her star-studded Super Bowl commercial features an equal number of male and female athletes
The tennis legend is the main character of Michelob Ultra’s new star-studded Super Bowl LVII commercial. The Caddyshack-inspired ad features a slew of megawatt athletes and actors convening at the fictional Bushwood Country Club for…
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Oakland Paves Way for WNBA Expansion Team
Oakland is getting closer to its own WNBA team. The city has entered into an exclusive negotiating agreement with the African American Sports and Entertainment Group over development of the city’s 50% stake of the…
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Snowboarders Accuse U.S. Ski & Snowboard, USOPC of Sex Trafficking
The U.S. Ski & Snowboard, the federation’s former CEO and the United States Olympic and Paralympic Committee comprised to cover up “a pattern of unwanted sexual abuse” allegedly perpetrated by former snowboarding coach Peter Foley,…
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Broad Beta launches new podcast with in-depth interviews of women, gender queer climbers and skiers
Bozeman, MT (Feb. 3, 2023) /SPORTSWIRE WOMEN/ – Through special events and written and audio media, Broad Beta — a newly launched media outlet — empowers, inspires and creates belonging for a diverse, underserved outdoor…
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adidas Launch New Label, Sportswear, with Actress, Advocate, Producer and Style Icon, Jenna Ortega
Global superstar, Jenna Ortega, makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style,…
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Athletica Leads Collaborative Study on Female Endurance Training with Cutting-Edge Technologies
A new study will examine the correlation between menstrual cycles and endurance training in female athletes with three technologies collaborating; Athletica.ai, HRV4Training, and Mira Fertility. Trizone
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NWSL and Adobe launch female content creator programme with multi-year deal
The National Women’s Soccer League (NWSL) has struck a multi-year partnership with creative software specialist Adobe that will see the US-based property launch a new programme for female content creators. SP
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Meet Megan LaMothe — The Woman Changing The Golf Game
Megan LaMothe never asked for any handouts. As a small business owner she’s earned every success and taken every failure on the chin. LaMothe is the founder and CEO of Foray Golf, a lifestyle apparel…
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Skydiving Trail Runner Allie McLaughlin Takes Flight
Although McLaughlin has been skydiving more than 330 times in the past six years, this was no typical jump. On this occasion, with Droplyne Balloons an hour southeast of Phoenix, she went up in a…
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Nike Sues Lululemon Over Sneakers, Claiming Patent Infringement
In a lawsuit filed Monday in a New York District Court, Nike alleged that Lululemon’s Chargefeel Mid, Chargefeel Low, Blissfeel and Strongfeel sneakers infringe on Nike’s patents related to its Flyknit technology. Specifically, Nike’s claims…
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Australia’s Women’s World Cup opener moved to bigger venue
Australia’s opener was originally set to be played at Sydney’s new Allianz Stadium, which seats 42,500, but it has been shifted to Stadium Australia, which seats more than 82,000. Stadium Australia, the former Olympic stadium,…
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Specialized dissolves inclusionary women’s clothing brand Machines For Freedom
The brand was founded in 2014 by Kriske following an inability to find cycling shorts that fit. In the years since it has been at the forefront of championing inclusivity within cycling and beyond. Cycling…
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Merrell and Unlikely Hikers Team Up to Release a Size-Inclusive Footwear and Apparel Collection
The timing of the launch comes months after Merrell — the 2022 FNAA Brand of the Year — revealed in its Inclusivity in the Outdoors Report that nearly one in five people experience discrimination when…
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Meet the Runner Determined to Get More Women of Color Coaching
The experience inspired Peralta-Mitchell to bring more women of color into the fold. In 2020, she launched Game Changers, a program that provides mentorship, career guidance, and funding to support women of color in becoming…
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Women’s Cricket League in India sells five teams for $570 million
The BCCI designed the Women’s Premier League as a sister version of the IPL. Of the five franchises, three went to existing IPL team owners. Reliance Industries, the owners of the Mumbai Indians, spent $112…
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$3 Million Worth Alex Morgan Shockingly Surpassed Serena Williams and Naomi Osaka To End 2022 As the Most Endorsed Female Athlete
It’s official, soccer superstar Alex Morgan has surpassed tennis icons Serena Williams and Naomi Osaka to become the most endorsed female athlete of 2022. Alex is no doubt incredibly talented. Her influence has played a…
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Women-Only Trail Running Groups Are Key to Growing Female Participation in Trail and Ultrarunning
While women’s representation in running has come a long way, we are still far from seeing a 50/50 split at the start lines of ultra races in 2023. According to RunRepeat’s State of Ultrarunning’s report,…
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Top WNBA Prospect Haley Jones Is Using NIL to Elevate Women’s Hoops
The 2021 Final Four Most Outstanding Player came into this season with a NIL valuation of $75,000 at minimum — and has inked deals with some of the biggest brands, like Nike and Beats by…
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Pregnant Runner Calls Out Boston Marathon’s Lack Of Maternity Policy
Elite runners are joining the calls for better maternity policies in sport, adding their voices to those in the WNBA and in soccer. WNBA All-Star forward Dearica Hamby called out the Las Vegas Aces this…
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WNBA Set to Test Its Popularity, Weigh Expansion in Canada
Canada has the chance to prove why it should get a WNBA team. Toronto is hosting a preseason game between the Minnesota Lynx and Chicago Sky in May at Scotiabank Arena that will air on…
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New Campaign Aims To “Correct The Internet” & Make Sportswomen More Visible
The inconsistency of searchable facts that disadvantages sportswomen is behind a new global campaign called “Correct The Internet” which is the collective work of an international group of like-minded people that seeks to highlight and…
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ASICS Study Shows Exercise Has the Power to Sharpen Even the Brightest Minds and Improve Mental Performance
ASICS reveals exercise can significantly improve cognitive function and advance mental performance. From boosting short-term memory to increasing concentration levels, exercise enhances brain power and could be the solution to helping us pass exams or…
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Lindsey Vonn Became the First Woman to Ski the Kitzbühel Streif. She Did It at Night.
American skiing great Lindsey Vonn won everything there is to win in alpine skiing before retirement in 2019 (Olympic gold, 82 World Cups, and multiple World Championships), but one last dream goal eluded her in…
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The Femtech Founder Creating Sportswear That Prevents Vaginal Infections Secures $1.3M To Scale
Within the months to follow Gilbert conducted research that concluded that the doctor was right. Most leggings with spandex blends have the potential to trap moisture in the vaginal area which can throw off the…
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Des Linden and Kara Goucher Become New Voices On The Podcast Scene
Des Linden and Kara Goucher have both been interviewed on many podcasts during their careers, but the time has now come for two of the sharpest women in running to take to the mic themselves.…
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Lindsey Vonn Is Peak Luxury on the Slopes
Greatness attracts greatness. So it makes sense, then, that Gucci Vault is teaming up with champion skier Lindsey Vonn to launch “Vault Altitude,” a curation of exclusive collections by eight different brands inspired by the…
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The $116 Million Broadcast Deal Set To Be A Game-Changer For Women’s Cricket
Ahead of the inaugural Women’s Indian Premier League launching in March, Viacom 18 will pay 9.51 billion Indian rupees ($116 million) for the media rights for the next five years. The value per-game is around…
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How Sports Psychologists Define Mental Toughness
Mental toughness is a hot concept these days, among both academics and athletes. Its rise reflects the growing recognition that performance depends as much on the brain as on the body, but it has proven…
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The Unexpected Trend With NIL Apparel Sponsors
The majority of athletes appear to be sticking with their school’s apparel brands: South Carolina’s Aliyah Boston inked a long-term deal with Under Armour; UCLA’s Reilyn Turner signed with Nike; and hundreds of athletes at…
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Simone Biles On How Athletics Gave Her the Skills to Enter Business and Partner With Athleta
The decorated Olympic gymnast, who grew up in foster care before being adopted by her grandparents, said she was always determined to beat the statistics of her situation. Now at age 25, Biles is largely…
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Lululemon Taps Burberry Veteran Elizabeth Binder as First Chief Merchandising Officer
Lululemon is bolstering its executive leadership with a brand new hire on its product team. The Vancouver, British Columbia-based athleisure brand has tapped Elizabeth Binder to serve as its first chief merchandising officer. She starts…
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LSU Gymnastics enhancing security after fans of TikTok star Olivia Dunne disrupt meet
The head coach of Louisiana State University’s gymnastics team said there will be added security when it travels to an away meet after an incident last week where fans of Tigers gymnast and TikTok influencer…
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World No. 2, LPGA star Nelly Korda signs apparel deal with Nike
The World No. 2 golfer is one of the biggest stars in the game of golf and on the LPGA. Last month at the QBE Shootout, Max Homa and Kevin Kisner called her the Tiger…
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Are Protein Bars Actually Good for You?
The global market for protein bars is growing quickly and expected to swell to more than $2 billion by the end of 2026. Despite the advertising, nutrition experts say that protein bars aren’t all that…
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Dutch study: Two thirds of pro riders have poor bone health
The research conducted by the HAN University of Applied Sciences in Nijmegen, Netherlands, concluded that two-thirds of professional cyclists had poor bone density. A total of 93 elite and professional riders, both male and female,…
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Grit&Rock Grant Awards $10,000 to Female-Led Adventures
Climber Masha Gordon has a mission. She founded her nonprofit Grit&Rock in 2016 with two goals. The first: help teenage girls develop self-confidence and mental toughness through the avenue of climbing. The second: provide funding…
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Four coaches given lifetime bans by NWSL for sexual and emotional misconduct
Four former National Women’s Soccer League (NWSL) coaches have been given lifetime bans by the league after an investigation found them to have committed sexual and emotional misconduct while at their respective clubs. Paul Riley,…
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When it comes to staying on pace in warmer conditions, women trump men
Staying on pace during the second half of a marathon can be a challenge in even the most favourable of weather conditions. Add in a little heat and the task becomes harder still – but…
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Fun and Functional: 10 Women-Owned Brands You’ve Likely Never Heard Of
Here, we’ve curated a list of distinctive outdoor brands created by women for women. So, whether your interests are cycling, fishing, hiking, trekking, snowboarding, skiing, or climbing — these brands will have something to set…
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NIL Collectives Are Slacking on Supporting Women’s Sports
In 2022, name, image, and likeness collectives — groups of donors, alumni, and local businesses who pooled resources to provide deals to local athletes — took the college sports landscape by storm. More than 250…
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She’s a visually-impaired marathoner, triathlete and mountain climber: Meet Runninghour’s Chris Hortin
She’s a visually-impaired marathoner, triathlete and mountain climber: Meet Runninghour’s Chris Hortin. She runs marathons, climbs mountains, swims in the sea and plays tennis despite severe vision loss. Vice chairman of Runninghour Chris Hortin tells…
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How Races are Supporting Lactating Runners
Lactating runners often rely on the advice from friends or other runners who have been through this before. But this fall, several races took steps to expand and promote lactation support services, making their events…
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Global Medalists, National Record Holders, Olympians and Paralympians Among 127th Boston Marathon Women’s Field
The Boston Athletic Association (B.A.A.) proudly announced today the women’s professional field for the 127th Boston Marathon, featuring decorated Open, Wheelchair and Para Athletics Division athletes from 18 countries. Among the field are global medalists,…
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Angel City’s first-year success accelerates goal of $1B valuation
Angel City FC has perhaps “most pushed the bar higher and higher for NWSL teams, and many pro women’s sports teams,” as they “seem to print money compared to predecessors,” according to Steph Yang of THE…
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The best fitness kit at CES 2023: next-gen smartwatches, sleep trackers, cycling and more
CES 2023, the annual Las Vegas technology convention happening right now, is showing off TVs, automotive stuff, smart home tech, and many other innovations which often never see the light of day. Health tech also…
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These 2-minute exercise bursts may be better than your regular workout
New research shows exercise “snacks,” which consist of brief spurts of exertion spread throughout the day, can improve metabolic health, raise endurance and stave off some of the undesirable changes in our muscles that otherwise…
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Everything you need to know about the 2023 Women’s WorldTour calendar
With 30 events and 86 race days across three continents, the Women’s WorldTour is bigger than ever. VeloNews
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LunaJoy raises $2.4M to provide mental health services for women
As the mental health crisis continues to grow, and companies in the mental health space continue to raise funding, there also seems to be some growing awareness that not all people experience mental health the same…
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Los Angeles Sparks Name Leading Industry Executive Karen Bryant Chief Administrative Officer & General Manager
LOS ANGELES (Jan. 3, 2023) – Los Angeles Sparks Owner and Managing Partner Eric Holoman announced today the appointment of Karen Bryant to the role of Chief Administrative Officer and General Manager. Bryant will oversee both…
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From coverage to sponsorship, 2022 was pivotal for growth of women’s sports
Popularity across women’s sports has grown steadily over the past few years, but 2022 marked a pivotal moment as several sports saw increases in viewership and ratings, sponsorship deals and prime-time coverage. CBC
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Gasparilla Distance Classic Association teams up with ABC Action News as The Official and Exclusive Television Station of The Publix Gasparilla Distance Classic Race Weekend in Tampa, Fl
Dec. 27, 2022 / TAMPA /SPORTSWIRE WOMEN/ – ABC Action News is the Publix Gasparilla Distance Classic’s Official and Exclusive Television Station and, title sponsor of its ABC Action News Health & Fitness Expo and ABC…
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The Biggest NIL Earners in Women’s Sports From 2022
In the era of college athletes cashing in, women seem to be quickly benefiting from the chance to monetize while in the college spotlight. It’s been almost 18 months since the NCAA adopted its name,…
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The top ten highest-paid women in sport in 2022
A new generation of marketable female sports stars is now maturing and making millions of dollars. In fact, eight of the top-earning female athletes in 2022 earned at least $10 million, which is more than double…
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Women in the Tube: A New Era
With the 2022 Vans Pipeline Masters’ significantly expanded and a remarkably diverse women’s division emphatically justifying its format with Carissa Moore’s amazing first-round Backdoor barrel, it seems like the appropriate time to consider the relatively…
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80-Year-Old Climber Kris Machnick Reminds Us It’s Never Too Late
Kris Machnick is not going to let a little thing like a birthday stand in the way of her goals. She celebrated her most recent lap around the sun by training hard at Pacific Edge…
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Why You Should Care About High School Athletes Earning NIL Money
Since the NCAA rolled out its Interim NIL policy in July 2021, male and female student athletes have benefited from individual and team-wide endorsement deals with major brands. This has caused a tilt in the…
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Diana Kipyokei officially stripped of 2021 Boston Marathon title, receives 6-year doping ban
Kenyan marathoner Diana Kipyokei has been banned for six years and stripped of her 2021 Boston Marathon title for doping and tampering, the Athletics Integrity Unit said Tuesday. Boston.com
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IOC amends transgender guidelines
The International Olympic Committee (IOC) has ushered in a new set of transgender guidelines, which it says is designed to preserve a level playing field in female sport. The issue has become a hot topic…
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How are sports nutrition brands catering to the female athlete?
Female focused sports nutrition (SN) brands are successfully bringing taboo health challenges out from under the table but those looking to cater to female athletes should harness technology to bring the power of knowledge to…
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GoFluo Cycling Apparel Enters U.S. Market
GoFluo, the Belgian cyclist apparel brand, reported it will enter the U.S. market in 2023. Founded by fashion industry executive Julie Vets, the company specializes in fashion-forward, high-visibility apparel for the bike, run and outdoor…
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Adam Silver Wants NBA To Hire Its First Female Head Coach
NBA Commissioner Adam Silver would be “hugely disappointed” if the NBA doesn’t hire its first female head coach within the next five years. The Commissioner made the comments to veteran sports TV journalist Bonnie Bernstein…
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Women’s Hockey League’s Salary Cap Jumps 900%
After raising it from $300,000 to $750,000 for the 2022-23 season, the women’s hockey league announced plans on Wednesday to raise it again for the 2023-23 season — this time to $1.5 million, representing a…
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WNBA reportedly will not announce expansion plans by the end of the year, still hopes team starts by 2025
The WNBA expansion process is taking a little longer than expected. WNBA commissioner Cathy Engelbert told The Athletic the league would not announce a new expansion site by the end of the year. Engelbert said…
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Eight things we learned about sports sponsorship and marketing in 2022
SportsPro features editor Sam Carp reflects on some of the stories and trends that have shaped 2022. …It’s also a time for reflecting on the year gone by. So, in keeping with that festive spirit,…
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With Griner safely home, WNBA focus shifts to avoiding future situations
With Mercury C Brittney Griner free from Russian custody, the focus for WNBACommissioner Cathy Engelbert and the WNBA “shifts to supporting the 32-year-old and her family — and to ensuring that Griner’s ordeal doesn’t happen again,”…
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WNBA Wants More Money in Players’ Pockets
The WNBA is working on a way to keep players working in the U.S. Since before the league began in 1997, players have been going overseas, first to play and then to complement their salaries…
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Serena Williams Launches New Lifestyle Brand ‘Will Perform’
Tennis champion, Serena Williams, enters her next chapter with a new lifestyle brand of performance-care products design to redefine and ritualize self-care. ESSENCE
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Welcoming ‘Every Body’: Airblaster Announces Body-Positive Ski Apparel Sizes
Airblaster has been working to refine its sizes for a while. This past November, it followed through — finally delivering a new fit collection that aims to ‘welcome every body.’ A project that started over…
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Scientists Found BPA in Sports Bras and Shirts. Should You Be Worried?
New testing by a consumer advocacy group warns that a number of sports bras and athletic shirts on the market contain high levels of bisphenol A, or BPA, an industrial chemical that has been linked…
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Record-breaking Women’s Super League attendances up 200% on last year – director
A new WSL record attendance was set in September when 47,367 spectators turned out to watch Arsenal beat north London rivals Tottenham Hotspur 4-0 at the Emirates Stadium. This followed a record-breaking women’s Euros campaign…
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Aflac Partners With Championship Coach Dawn Staley To Bolster Player and Fan Experience During NCAA(R) Division 1 Women’s Basketball Championship
Aflac Incorporated, a leading provider of supplemental health insurance in the U.S., announced plans to boost its support for the upcoming NCAA® Division 1 Women’s Basketball Championship in an effort to draw attention to funding…
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Women in sport three times more likely to suffer concussion than men
The threat of sportswomen suffering brain injuries is “very likely” being underestimated, it has been claimed. Rezon Ltd, a company that has developed a sports headband to help protect the brain, claims women are three…
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WNBA star Brittney Griner released from Russian custody in a high-profile prisoner swap between the U.S. and Moscow
WNBA star Brittney Griner is free Thursday after the Biden administration negotiated her release from a Russian penal colony in exchange for an arms dealer, according to a senior administration official. President Joe Biden signed off…
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Sue Bird, Megan Rapinoe announce launch of A Touch More production company
Sue Bird and Megan Rapinoe have launched A Touch More, a production company that focuses on the “stories of revolutionaries who move culture forward.” The power couple announced the start of the venture created in partnership…
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Reebok Celebrates Equity and Access in Sport With New Collection
According to Reebok, the latest “Human Rights Now!” collection is designed to “bring awareness to equity and access in sport, celebrating the progress we’ve made, but also recognizing the much-needed work that still needs to…
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Study: UK women’s sports viewership up sevenfold since 2012
The organisation has found that this year’s average viewing time per person for women’s sport is at seven hours and 50 minutes, up to the end of October. This marks a significant increase compared to…
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‘Let Women Ride:’ How one mountain biker’s school project seeks to address gender equality at Sea Otter
Yoslov, a senior at The Branson School, a private high school in Marin County, California, is the author of a petition on change.org that is gathering signatures with astonishing force. The name of the petition…
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Bleeding Fingers, Hailstorms, and 2,000 Vertical Feet: How Three Women Set a Big-Wall Climbing Record
Sasha DiGiulian, Brette Harrington, and Matilda Söderlund traveled to Spain to send one of the hardest such routes. Rayu marks 16 pitches of biting limestone and a 5.14b crux. For DiGiulian, it also signaled a…
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PGA, LPGA To Restart Mixed Event After 24-Year Hiatus
A mixed-team golf event will be a fixture on the PGA Tour schedule for the first time in almost 25 years. The PGA and LPGA announced that the QBE Shootout will be converted into a…
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The Plus-Size Outdoor Apparel Market Is Booming
As a consultant who helps brands connect with the plus-size market (projected to become a trillion dollar industry in the next decade, growing from $601.7 billion in 2022, according to Research and Markets), I find…
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Iranian athlete’s family home demolished by officials, media outlet says
The family home of Iranian rock climber Elnaz Rekabi has been demolished, according to the pro-reform news outlet IranWire, after she rose to international prominence this fall for competing with her head uncovered. Rekabi competed…
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Women’s Sports Network Launches Free Channel on Roku to Stream Original Shows, Programming
The Women’s Sports Network has launched a free channel on Roku to stream original shows and programming from partners such as the Athletes Unlimited, the WNBA, LPGA Tour, Street League Skateboarding, U.S. Ski & Snowboard,…
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ESPN Is Bringing RedZone-Style Coverage to NCAA Women’s Volleyball
On Wednesday, ESPN announced a new feature of its coverage for the Division I women’s volleyball tournament: a RedZone-like whiparound show, which will complement ESPN’s broadcasting of every tournament match on one of its networks.…
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Allyson Felix Joins First Women’s Bank to Help Close the Gender Lending Gap and Elevate Women Business Owners
CHICAGO– First Women’s Bank announced that Allyson Felix, the most decorated track and field Olympian in history, Founder and President of Saysh, and advocate for women’s equity, has joined Billie Jean King, Nia Batts and…
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UCI recognised for its support of female cyclists from Afghanistan
The UCI received the Special Jury Prize for its actions to support female cyclists from Afghanistan by helping evacuate them from the country following the Taliban take-over in 2021, welcoming athletes to its headquarters in…
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U.S. Women’s National Team will make $5.85 million after men’s win over Iran
FIFA, international soccer’s governing body, outlined the prize money teams would receive in the World Cup in Qatar and those that finished 9th through 16th will get $13 million each. According to the CBA, the prize…
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Kimeze Focuses on Glasses for People of Color
An innovation in eyewear, Kimeze was born of a “lightbulb” moment when its founders realized eyewear companies do not design sunglasses and opticals for black and brown customers like them. Combining craftsmanship with luxurious materials, Kimeze…
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How Merrell’s Focus on Women and Product Innovation Earned It the 2022 FNAA Brand of the Year Award
After two years of discovery brought on by the pandemic, Merrell spent much of 2022 focused on promoting a more diverse vision of the outdoors, while also delivering compelling and accessible product to the marketplace.…
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How Lululemon Created a Female-First Footwear Line That Landed It FN’s Launch of the Year Award
When the Vancouver, British Columbia-based brand debuted its first sneaker line this year, it created the shoes from a last specifically designed from a woman’s foot. And the collection — which consists of four different…
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UConn women’s basketball stars Paige Bueckers and Azzi Fudd announce NIL deals with Nerf
UConn women’s basketball stars Paige Bueckers and Azzi Fudd announced name, image and likeness deals with Nerf by posting a video on social media in which the two competed in a challenge using Nerf toys.…
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The Fastest-Growing Audiences On TV Are For Women’s Sports
Long an afterthought to men’s sports, women’s sports have seen huge gains in viewership in recent years, albeit from very small bases. While no women’s sports outside of Olympic gymnastics or ice skating can compete…
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New Study Reveals a Secret to Becoming More Active
A new mathematical model incorporates the influence of social interactions on community exercise patterns, implying that connecting with moderately active individuals may motivate sedentary people to become more active. Ensela Mema of Kean University in…
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Indiana coach Teri Moren slams conditions of Las Vegas women’s basketball tournament: ‘This was a major miss’
Las Vegas is a city known for its glitz and glamour. Neither, though, were found during what was supposed to be a showcase of some of the nation’s top women’s basketball teams this holiday weekend.…
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Manchester City Women And The Fold Announce New Long-Term Partnership
Manchester City’s have become the first Barclays Women’s Super League side to partner with a British womenswear brand. The Fold will be the Official Formalwear Partner of Manchester City Women, providing access to a selection…
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The 36 iconic female athletes who have changed the world of women’s sports for the better
Recent breakthroughs have helped usher female athletes and their organizations closer to the mainstream than they’ve ever been. According to a 2018 Nielsen report on the rise of women’s sports, 84% of general sports fans…
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How Races Are Supporting Breastfeeding Runners
From pumping tents at start villages to lactation stations along the course, here’s how major races are making changes to better support new moms. Runners World (paywall)
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Women Who Crush on Skis: Why ‘Nexus’ Is One of Our Favorite Ski Flicks of the Year
Michelle Parker. Caite Zeliff. Brooklyn Bell. This next film is full of big names, big lines, and big smiles, and it carries a big accomplishment. ‘Nexus’ is the first feature-length film entirely directed and produced…
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Running brand On adds apparel to resale program
With the resale industry predicted to grow, activewear brand On has added men’s and women’s apparel to its resale program, the company announced on Friday. After launching Onward in September for footwear only, the brand…
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Gymnasts to testify on first day of hearings on safety of girls, women in sport
After months of imploring the federal government to clean up their sport, Canadian gymnasts will finally have the floor in Ottawa. Gymnasts will be among the first to testify before members of Parliament today as…
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Athleta Sees Q3 Sales Stabilize, Looks To Open 30 Stores In 2023
Athleta’s comps were flat year-over in the third quarter as the chain continues to feel the impact of a demand shift from athleisure to occasion and work-based categories. However, success with lifestyle offerings led to…
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Naomi Osaka Partners with Nike to Launch New Capsule Collection, focused on Self Discovery and Personal Expression
Former World No.1 Naomi Osaka in collaboration with Nike, launched her new capsule collection on Thursday. The 25-year-old signed a partnership with the apparel giant back in 2019. Since then, she has been associated with…
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Meet Victoria Brumfield, the Trailblazing New CEO of USA Triathlon
Prior to her appointment as interim CEO Brumfield served as USA Triathlon’s Chief of Staff and Chief Business Development Officer, where she built a reputation as an innovative and results-driven leader for the sport and…
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New women’s pro volleyball league embarks on ‘converting the unconverted’
Pro Volleyball Federation, the new professional women’s indoor volleyball league in the U.S., endeavors to give elite players and coaches the opportunity to profit from their abilities, cultivate dedicated fanbases throughout the country and thrive…
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LPGA Prize Money to Exceed $100M in 2023, Setting Record for Women’s Tour
The LPGA is planning to award $101.4 million in total prize money in 2023, marking an all-time single-season high for the tour. According to the Associated Press (h/t ESPN), the figure is 18 percent higher…
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Wimbledon relaxing its all-white clothing rule to allow women to wear dark-colored undershorts
Wimbledon is planning to relax its all-white clothing rule in order to allow women’s players to wear dark-colored undershorts if they choose to do so, according to an announcement from organizers on Thursday. This comes…
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Pro Volleyball Federation to launch inaugural U.S. women’s season in 2024
The Pro Volleyball Federation announced its presence Thursday and said it will begin play in February 2024, calling itself “real pro volleyball and the premier women’s professional volleyball league in North America.” The organizers, while…
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G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player
PROVIDENCE, R.I., Nov. 15, 2022 — G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form’s line…
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Women’s Volleyball Continues to Draw Major Media Interest
ESPN has enjoyed multiple years of increased ratings for its women’s college volleyball coverage — and as a result has expressed interest in renewing its deal in the future. In the meantime, however, ESPN is…
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Running can reduce risk of Metastatic Cancer by 72%, new study shows
Researchers at Tel Aviv University discovered that running increases the glucose (sugar) consumption of internal organs, thus reducing the amount of energy available to tumors. Led by Professor Carmit Levy of the Department of Human…
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Hockey Canada loses CAN$23.5m in sponsorships amid sexual assault fallout
Since the allegations emerged, a host of commercial partners have either paused or withdrawn sponsorship funds for Hockey Canada since the allegations emerged. The likes of Scotiabank, Tim Hortons and Telus, for example, have decided…
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Morning Physical Activity Is Associated With the Lowest Risk of Heart Disease and Stroke
Those who exercise either early or late in the morning were 11% and 16% respectively at a lower risk of coronary artery disease. Those who exercise later in the morning were 17% less likely to…
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Tour of Britain and Women’s Tour organizer signs four-year deal with Welsh government
The Welsh government has partnered up with the Tour of Britain and Women’s Tour organizer, SweetSpot, to host key stages of the two races. The 2024 Women’s Tour will set off from Wales for the first…
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Canada Soccer President claims “epic, historical deal for pay equity” on the way
Canada Soccer President Nick Bontis predicts that ongoing labour talks will produce “an epic, historical deal for pay equity.” The association’s collective bargaining agreement (CBA) with the women’s team – the reigning Olympic champions –…
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Women think media, ads shy away from women’s health issues
WPP (NYSE: WPP) and SeeHer released research this week that found nearly half of women feel media and advertising shy away from women’s health issues, particularly when it comes to miscarriages, reproductive health and mental…
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American Avalanche, Backcountry Access Partner on Professional Development Scholarship for Women
Women’s-specific scholarships for avalanche work training are now available. Submit your application before December 6 for a chance to receive a $1,500 scholarship for the 2022/2023 winter season. Each scholarship will include $1,500 in tuition…
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New Endorsements for College Athletes Resurface an Old Concern: Sex Sells
Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive. NY Times
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Lululemon didn’t change activewear, it changed apparel
A search for “athleisure” in SEC filings yields more than 650 results going back to 2001. That includes Lululemon’s filings, as well as athletics retailers like Dick’s Sporting Goods and Foot Locker, but the term…
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Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season
Sun Valley, ID (Nov. 9, 2022)/SPORTSWIRE WOMEN/ – Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome…
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The 50 Best Places to Work in 2022
In a post-pandemic world, workers are demanding remote flexibility, more time off, and generous health benefits. These are the companies meeting that bar and more, while encouraging their employees to live an active lifestyle and…
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Brittney Griner moving to Russian penal colony; exact location unknown
Brittney Griner is being transferred to a Russian penal colony — a move her family has dreaded since Griner’s August conviction on drug charges — but her lawyers don’t know where she is or where…
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Former Harvard co-captain, professional basketball player Maura Healey elected governor of Massachusetts
The current Attorney General of Massachusetts is projected to defeat Republican Geoff Diehl, flipping the office back to Democrats after two terms under Charlie Baker. Not only is Healey the first woman to be elected…
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Kathrine Switzer On Why We Still Need Safe Spaces for Female Runners
Running a marathon is, of course, hard. Running a marathon while the race director tries to rip your race number off is another thing entirely. That’s what Kathrine Switzer endured while becoming the first woman…
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Victoria Brumfield Named USA Triathlon Chief Executive Officer
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – Victoria Brumfield today was announced by USA Triathlon Board of Directors Chair Joel Rosinbum as the Chief Executive Officer for the National Governing Body. Brumfield, who has served as…
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This Is What It’s Like Surfing While Pregnant
Surfing is a difficult sport under any circumstances. But surfing while pregnant is an entirely different beast. While many women, respectively, decide to opt out of surfing during their pregnancy, there is another group that…
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Small uptick in Black female coaches at Power Five schools
The Atlantic Coast and Southeastern conferences have led the way among the so-called power leagues in hiring coaches of color to lead women’s basketball programs. The total number doesn’t suggest a major shift over the…
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The U.S. Olympic and Paralympic Governing Body Getting Into NIL
On Wednesday, the organization announced it had launched a name, image, and likeness collective called “Watch Us Thrive.” It’s the first U.S. Olympic and Paralympic governing body to dive into NIL. The collective is “another…
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Serena Williams is on extensive list of investors in Tiger Woods’ new venture
Serena Williams is on an extensive list of new investors announced today by TMRW Sports, a Winter Park, Florida-based firm started by golfers Tiger Woods and Rory McIlroy to create a tech-focused golf league called…
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U.S. Soccer scores seven-figure renewal with Allstate
U.S. Soccer today will announce a multiyear extension of its partnership with insurance company Allstate. SUM, the commercial arm of MLS, facilitated the extension, which is worth seven figures annually. SUM will continue to represent U.S.…
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Trendy Michigan-based sports bra brand Shefit sued by former executives
The Michigan-based sports bra and athletic women’s apparel company Shefit is facing lawsuits from two former top executives that include allegations of tax evasion, firing employees because of their weight and raunchy remarks by the…
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The Wait is Over, The Women’s Sports Network Has Arrived
LOS ANGELES, Nov. 2, 2022 — FAST Studios, the Los Angeles-based streaming venture studio, today announced the highly anticipated Women’s Sports Network is officially live. On the 50th Anniversary of Title IX, with support from 12 professional women’s…
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Coco Gauff ties up New Balance extension
US tennis star Coco Gauff has signed a long-term extension to her endorsement deal with sportswear brand New Balance. Gauff first signed with the Boston-based company in 2018, when she was only 14 years old.…
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Fortune 500s overinvest in NWSL: ‘If this scares a partner, they’re not the right partner’
The National Women’s Soccer League championship became the most-viewed game in league history Saturday, averaging 915,000 viewers for the first primetime NWSL title game on CBS. The viewership smashed previous numbers, increasing 71% from the 2021 championship, according…
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Get to Know Megan LaMothe & the Incredible Story Behind Foray Golf
LaMothe, whose daughter Rae is who her fast-growing women’s golf clothing company (Foray) is named after, has quickly become one of the game’s key voices when it comes to women’s fashion. Foray, with a factory…
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Highest-Paid Female Athletes 2022: Osaka And Serena Score Nearly $90M
Naomi Osaka and Serena Williams have played only 30 matches between the two of them in 2022, as injuries and extended breaks kept them off the court. But the two tennis aces remained the biggest…
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Second Women’s Tour De France Takes On Tourmalet Climb
The second edition of the women’s Tour de France will start from Clermont-Ferrand on July 23 next year, race director Marion Rousse announced on Thursday. The centrepiece of the 2023 route is the Col du…
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The Difference Between Zero-Sugar and Electrolyte Sports Drinks
Sugar-free sports drinks are made with artificial sweeteners, such as sucralose, and are generally lower in calories and carbohydrates than regular sports drinks. However, this doesn’t mean they’re completely void of electrolytes. Outside Online
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More U.S. fans paying attention to women’s sports, but large gap still exists
New data from National Research Group shows that while more U.S. sports fans are watching and paying attention to women’s sports, there is still plenty of room for growth. The study, conducted this month among 2,500…
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Brittney Griner’s Appeal for 9-Year Prison Sentence Denied
A Russian court has denied the appeal of WNBA star Brittney Griner, who is being held in the country on charges related to possession of marijuana products. She is currently in a penal colony outside…
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‘This will get us closer to where we need to be’: Welcome to New Era, SportsPro’s dedicated programme for women in sport
Major events such as the Uefa Women’s European Championship in England, the inaugural Tour de France Femmes and the ongoing Rugby World Cup in New Zealand have been surpassing even the greatest of expectations, generating…
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Sponsors Announced for the Annual espnW: Women + Sports Summit
Today ESPN announced the roster of sponsors for the 2021 espnW: Women + Sports Summit, taking place November 1-3 at the Ojai Valley Inn in Ojai, Calif. Toyota returns for the tenth year as presenting…
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This New Stamp Will Score Big With Women’s Sports Fans
In an homage to the accomplishments of women in sports, the U.S. Postal Service announced that it will roll out stamps depicting a woman soccer player mid-kick. The women’s soccer stamp will be released as…
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Manchester City Women To Stop Wearing White Shorts Over Period Concerns
Earlier this season, fourth-tier Stoke City and West Bromwich Albion Women both announced their women’s teams would stop wearing white shorts but the move by the former Barclays FA Women’s Super League champions and current…
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Did Serena Williams Just Drop A Comeback Hint? Tennis Legend Claims She’s ‘not Retired’
Serena Williams may not be not done with tennis after the legendary US tennis star dropped a huge statement over her possible comeback. Williams ‘evolved’ away from the game following her US Open exit but it…
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Zoot Sports supports athlete Zeinab Rezaie who will be first-ever Afghan woman to toe the line at The IRONMAN 70.3 World Championship
/SPORTSWIRE WOMEN/ – Zeinab Rezaie will become the first-ever Afghan woman to start an Ironman World Championship on October 28, 2022, in St. George, UT. Zoot is proud to help support Zeinab by creating custom…
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Eurovision Sport secures 2023 Women’s World Cup rights for 28 countries
Eurovision Sport has secured the rights to the 2023 Fifa Women’s World Cup for its members in 28 countries, as world soccer’s governing body continues to hold out for more lucrative offers in larger markets.…
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The Women’s Basketball Shoe Company Taking on Nike, Adidas, and UA
In 2020, Boston College graduate Natalie White launched Moolah Kicks, a women’s basketball shoe company that, unlike competitors, sells sneakers built for “female biomechanics.” Since then, the 24-year-old has built a small empire — and…
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LPGA Tour experiences massive brand partnership growth in 2022, according to report
According to a study from marketing and advertising company SponsorUnited, the LPGA Tour led all women’s sports leagues with 940 brand deals in 2022. That number represents a 30% increase in overall brand deals year-over-year…
Honey Stinger Teams up with Angel McCoughtry to Inspire Atlanta Community with Revitalized Basketball Courts
STEAMBOAT SPRINGS, Colo. (October 20, 2022)/SPORTSWIRE WOMEN/ – Honey Stinger and Angel McCoughtry, WNBA superstar and two-time Olympic gold medalist, are set to unveil two refurbished basketball courts in Atlanta, Georgia. Located at Maddox Park, the courts…
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FIFA Rejects World Cup Tv Bids In Favor Of Pay ‘Women’s Game Deserves’
FIFA is calling on broadcasters to increase their TV bids for the 2023 Women’s World Cup after rejecting a number of offers for being too low. Romy Gai, FIFA’s chief partnerships and media officer, said…
Chelsea Sodaro Calls For Greater Support Within Professional Sport For Women ‘To Be World Class Athletes And Moms’
20 October 2022. London, UK /SPORTSWIRE WOMEN/ – Following her breakthrough World Championship win in Kona, Chelsea Sodaro has called for greater equality in sport, arguing that women should not have to choose between being world class…
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EA Sports to invest $11m in women’s soccer
EA Sports announced that it will be investing $11 million in women’s soccer via its Starting XI Fund. The initiative intends to grow the sport as it will fund in-game, league, club and athlete investments.…
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LPGA’s LA Championship purse will double to $3 million in 2023 with addition of new sponsors
The purse at the LPGA stop at Wilshire Country Club will double in 2023 to $3 million thanks to new title and presenting sponsors. The LPGA and Outlyr have announced that the newly renamed JM…
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Iranian Climber Elnaz Rekabi Resurfaces in Tehran, but Concerns Remain
Concerns grew over the week after 33-year-old Iranian rock climber Elnaz Rekabi offered no public response to widespread news questioning her whereabouts and safety. But according to BBC, she arrived in Tehran early this morning. Gear…
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Serena Williams, Alex Morgan Rank Among Top 10 Most Marketable Athletes
Serena Wiliams and Alex Morgan are amongst the top 10 most marketable athletes in the world, according to sports industry news outlet SportsPro. Williams is the second-most marketable athlete in the world behind men’s soccer…
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Lululemon Earns Stock Upgrade On Mindshare Gains With Teens
Piper Sandler upgraded its stock rating on Lululemon Athletica to “Overweight” due partly to the brand’s momentum with teens, as noted in its 44th Semi-Annual Generation Z Survey. The Gen Z Survey identified that Lululemon…
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Women’s Sports Surge Continues As NWSL Sets Attendance Records
The Kansas City Current ousted the Houston Dash in Sunday’s NWSL playoffs quarterfinal in front of the biggest crowd in the league’s postseason history. While the afternoon match drew 21,284 fans to Houston’s PNC Stadium,…
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How Team UCAN Athlete Emily Sisson Fueled Her American Marathon Record
/SPORTSWIRE WOMEN/ – When Emily Sisson crossed the finish line at the 2022 Chicago Marathon, she had no idea she had just covered 26.2 miles faster than any American woman in history. “The first thing…
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Women-Powered Outdoor and Lifestyle Apparel Brand, Krimson Klover, Brings on Powers-Pedersen Sales Group as Midwest Rep
BOULDER, COLO., October 13, 2022 /SPORTSWIRE WOMEN/ – Fast-growing, women-owned and women-led apparel brand Krimson Klover is proud to announce Powers-Pedersen Sales Group will be representing the company in the Midwest territory. Founded in 2009,…
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Women say popular F-Factor diet gave them serious health issues: lawsuit
A group of women from around the country say the popular F-Factor “fad” diet made them very sick – in some cases causing intestinal bleeding or requiring them to get emergency surgery, according to a…
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Running Is Good. But Research Says You Should Lift Weights Too
Weight lifting and aerobic activities like walking, running or cycling are key to longer and healthier lives.1 A new study suggested that combining strength training and aerobic activities, even in later life, could help with…
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Tom Brady, Kim Clijsters to Buy Major League Pickleball Team
Two legendary athletes, football star Tom Brady and four-time tennis Grand Slam winner Kim Clijsters, are joining the growing number of high-profile investors in Major League Pickleball. Pickleball, a sport that combines aspects of tennis, badminton and ping-pong…
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Nike signs five young basketball players to NIL deals
Nike signed its first NIL deal with a college athlete, UCLA soccer player Reilyn Turner, in 2021. The first high school players to make a deal with the sportswear giant were soccer-playing sisters Alyssa and…
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Paulson steps away as CEO of Timbers, Thorns amid scandal
Merritt Paulson removed himself Tuesday as the chief operating officer of the Portland Timbers of Major League Soccer and the Portland Thorns of the National Women’s Soccer League. It comes in the wake of an…
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Colorado State University receives largest gift devoted to women’s sports in Mountain West history
Construction is the great sign of progress, and it can be seen all over the Colorado State University campus. That’s thanks to a $5 million gift from the Bohemian Foundation to be used for women’s…
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Florida high school athletes required to release menstrual information
On Tuesday, Jacksonville.com reported that Florida high school athletics officials are requiring female athletes to report their menstruation history. While releasing some medical information to school officials has been a requirement for participating in cross…
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Allegations of Coach-Athlete Sex, Rape, and Doping Rock Huntington University Track & Field Program
The newest allegations come from Woods’ reporting as well as a lawsuit filed by attorney Jon Little on behalf of two former NAIA champions for Huntington, Emma Wilson and Hannah Stoffel. Wilson and Stoffel both…
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Tour de France Femmes set for Massif Central start in 2023
There is no Paris start on the cards for this year’s Tour de France Femmes, which is instead set to depart from Clermont-Ferrand in the Massif Central. The race takes place over eight stages from…
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100% Takes On The Mountain With Their First Collection Of Snow Goggles
SAN DIEGO, Calif. – October 4, 2022 /SPORTSWIRE WOMEN/ – 100%® unveils the 2022/23 Snow Collection created by world-class designers & engineers in California. The debut series was developed to exceed the performance expectations of…
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UEFA Women’s EURO 2022 positive impact and future legacy revealed in post-tournament flash report
UEFA and The FA have today released the UEFA Women’s EURO 2022 post-tournament flash impact report, that outlines the key initial impacts measured to date post-tournament. The report, produced by Ernst and Young (EY), analyses…
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How to Make Outdoor Products Go Viral
Going viral is every marketing team’s dream. With more than 4.7 billion users active on social media around the world every day, the power of virality—even of a single post—can revive a struggling product or…
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NWSL, U.S. Soccer ‘Repeatedly Failed’ to Protect Players
A lengthy independent report detailed “emotional abuse and sexual misconduct” faced by players, mistreatment described as “systemic” beyond just women’s professional soccer. The 172-page report by the law firm King & Spalding released Monday detailed…
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Athleta turns to resale, outlet sales to coax new customers
Athleta is expanding its customer reach via partnerships with resale site ThredUp and online discount site Shop Premium Outlets, according to a press release. The resale program, still a pilot and dubbed “Always Athleta,” uses…
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In Defense of Adventurous Mothers
After the death of the great ski mountaineer Hilaree Nelson, many of us are—again—contemplating the balance we try to strike as adventure-loving outdoors people who are also parents. Pursuing the activities we love, which are…
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Women’s Pro League Athletes Unlimited Lands $30M Funding Round
Athletes Unlimited, the multi-sport women’s league launched in 2020, has completed its first outside capital raise. The company announced a $30 million funding round on Thursday that included Kevin Durant’s 35V, David Blitzer, and Angela…
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OneFootball Acquires Gloria, a Soccer-Centric Social Network, in a Deal That Will Help Grow Women’s Soccer Content on OneFootball
OneFootball has more than 100 million active users globally and features live scores, news and stats in addition to regional rights to livestream matches from top leagues such as Bundesliga, Scottish Premiership, Serie A, K…
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Here’s Why Women May Want to Eat More Potassium-Rich Foods
Potassium is a mineral of key importance for runners. Alongside sodium, it balances electrolyte levels which help stave off muscle cramps as well as regulating heart rate. Making sure you have the right electrolytes in…
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Lululemon to Launch At-Home Fitness Platform
Lululemon Athletica Inc. is launching a new fitness-content platform that would allow customers to access on-demand and live-streamed classes at home. The athletic apparel retailer said Wednesday that Lululemon Studio would become accessible starting on…
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UCI to host road championships for Afghan women next month in Switzerland
Afghan women racers who were evacuated last year in the aftermath of the Taliban takeover will be racing next month for the 2022 Afghanistan Women’s National Championships. The UCI confirmed the date set for October…
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How Exercise Protects Your Brain’s Health
In a recent study, 454 older adults underwent yearly physical exams and cognitive tests for 20 years and agreed to donate their brains for research when they died. The participants were given accelerometers, which tracked…
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Angel City name Chevrolet as latest founding partner
The deal places Chevrolet into the same third-level sponsorship tier as eight other brands, including Therabody, Heineken and Diageo’s Jane Walker whiskey line. Angel City have confirmed, as per all of the franchise’s commercial deals,…
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Arsenal Set Women’s Super League Attendance Record
A total of 47,367 fans watched Arsenal’s 4-0 win over Tottenham Hotspur at Emirates Stadium on Saturday — almost 10,000 more than the previous record. In total, the team sold more than 53,000 tickets. The…
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Portland Vies to Add WNBA Team, Keep Trail Blazers
Portland is vying for a WNBA team with the help of one of its federal representatives. Sen. Ron Wyden wrote a letter to WNBA commissioner Cathy Engelbert and NBA commissioner Adam Silver, saying that a…
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Can Ice Baths Help You Burn Body Fat? New Research Says Yes
The authors of a new review published in the International Journal of Circumpolar Health say that taking a dip in cold water may be just the thing if you are looking to reduce the amount…
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LPGA, Michelle Wie West Lure New Sponsor, Push Total Purse to $93.5M
The Mizuho Americas Open will take place May 29 to June 4, 2023, in the shadow of New York City at Liberty National Golf Club in Jersey City, N.J., which has hosted the Presidents Cup…
&Mother and Salomon Raise the Bar for Supporting Mothers Participating in Race Events
BERKELEY, CA & OGDEN, UT (September 22, 2022) /SPORTSWIRE WOMEN/ – &Mother, a nonprofit driving change and building equity for mothers in sports, is partnering with Salomon, a global leader in trail running, to kick off…
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Christen Press’ Clothing Brand Collabs With Angel City On New Collection
Press founded the lifestyle clothing brand in 2019 with teammates Tobin Heath, Megan Rapinoe and Meghan Klingenberg, and now she’s bringing the brand to her NWSL club. The collection, titled the “New Everyone Club,” will…
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Tour de France Femmes: A lasting impact?
For most of its 120 years of existence, the Tour de France was misogynistic. Pro men’s teams had no female staff members; the presence of women in official race vehicles was not allowed; and a…
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adidas by Stella Mccartney Unveil Industry-First, with Viscose Sportswear Made In Collaboration With 12 Pioneering Partners
Today, adidas by Stella McCartney unveil a first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem. Joining forces with leading names and innovators in the fashion industry to…
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Women’s health got worse in 2021, global survey finds
In 2020, the medical technology company Hologic launched a global survey in partnership with Gallup to assess how well women’s health needs were being met. Countries were scored based on women’s responses to questions in…
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Michelle Parker’s ‘Nexus’: First Ski Film Entirely Directed and Produced by Women
As the first-ever ski movie entirely produced and directed by women, Nexus proves there’s still plenty to explore for outdoor filmmakers expanding representation. Sponsors dropped the trailer last month, with plans to release the documentary…
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University of Central Oklahoma Hit with Title IX Class Action Over Alleged Discrimination Against Female Student Athletes
Members of the University of Central Oklahoma (UCO) women’s indoor and outdoor track and field and cross country teams have filed a proposed class action against the school and its board of regents, alleging they…
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After Brittney Griner conviction, WNBA players avoid Russia during offseason
For the past few decades, Russia has been the preferred offseason destination for WNBA players to compete because of the high salaries that can exceed $1 million – nearly quadruple the base salary of top…
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The North Face adds two women to C-suite
The North Face has added two women to its C-suite, Sophie Bambuck as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer. They join a leadership team that includes President Nicole Otto,…
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UConn women’s basketball star Paige Bueckers has NIL endorsement deal with Bose
Paige Bueckers won’t be on the court of the UConn women’s basketball team this season as she recovers from ACL surgery. But Bueckers, among the most marketable college athletes in the country, will continue to…
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Could We Ever Make “Exercise In A Pill” To Replace Physical Activity?
Regular exercise is one of the very best “medicines” for your body, especially when it comes to slowing down aging. It also often has a welcome effect on blood pressure, heart rate, fitness, body fat,…
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Optimize Exercise: Specific Links Between Exercise, Memory, and Mental Health Revealed by Fitness Trackers
Exercise can boost your mental and cognitive health — but not all forms and intensities of exercise affect the brain equally. In fact, according to a new Dartmouth study, the effects of exercise are much…
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WNBA wants players to prioritize the league, but at what cost?
The new prioritization rule was negotiated as part of the WNBA’s collective-bargaining agreement, which expires after the 2027 season. In 2023, the rule will require all players with three or more years of experience to…
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Salaries on rise within the Women’s WorldTour but others lag behind
Salaries within the Women’s WorldTour are rising, but anyone riding at the lower levels continue to see hard times. In 2022, the numbers of WorldTour teams expanded from nine to 14, meaning more riders are eligible…
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London Marathon follows Boston in adding non-binary category
Five of the six largest marathons in the world will soon allow runners to compete without registering as men or women. The London Marathon changed its policy on Wednesday. Inside The Games
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Women’s mental health more sensitive to exercise than men’s during pandemic
The effect of dietary and lifestyle choices on mental health is a topic that Lina Begdache, an assistant professor of health and wellness studies at Binghamton University, explores. Women’s mental health: According to recent research…
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Sprouts Farmers Market Aligns with Arizona State University, University of California, Los Angeles, University of Southern California, and University of Texas to Empower Women’s Sports and Health
PHOENIX, Sept. 13, 2022 — Sprouts Farmers Market today announced a complement to its long-term commitment and investment to women’s athletics through individual sponsorship agreements with the athletics departments for Arizona State University, University of California, Los…
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WNBA Finals Draws 550K Viewers Opposite First NFL Sunday
Game 1 of the WNBA Finals had to go up against the first Sunday of the NFL regular season, but still drew an impressive audience. The Las Vegas Aces’ 67-64 victory over the Connecticut Sun…
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Oiselle and Run4AllWomen Host 3rd Annual “Women Run the Vote” Virtual Relay
VIRTUAL /SPORTSWIRE WOMEN/ – In the lead up to the 2022 Midterm Elections, Oiselle and Run4AllWomen are teaming up to host the third annual “Women Run the Vote” Virtual Relay. Organizers and runners are driving registration…
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Sex Differences in Running Are More Complicated Than We Thought
A new study in the Journal of Applied Physiology, from Emily McClelland and Peter Weyand of Southern Methodist University, digs into the nuances on this topic, and finds evidence that different rules apply in short…
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Record Broken: One of the Hardest FKTs in the US
After 2 years, Sabrina Stanley’s women’s supported FKT on Nolan’s 14 is no more. Andrea Sansone began a record attempt — running south to north — in the early hours of the morning on Sept.…
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How the Outdoors Influence High Fashion
For serious climbers or backpackers, the utilitarian, technical clothes that comprise “outdoor fashion” mean they’ll stay dry, warm, and blister-free on their adventures. For other consumers, these clothes telegraph luxury, artistry, and sexiness. Outside Online
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New study finds ‘strong evidence’ that exercise cuts breast cancer risk
A new study published in the British Journal of Sports Medicine found “strong evidence that greater levels of physical activity and less sedentary time are likely to reduce breast cancer risk, with results generally consistent…
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Your post-exercise ice bath is preventing you from building muscle
A study published in The Journal of Physiology argues that athletes using cooling methods to aid recovery may be preventing their bodies from synthesizing protein, an essential ingredient in the recovery process. Amino acids that come…
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U.K. Doubles Women’s Sports Viewership From 2021
In the U.K., 36.1 million people watched women’s sports between January and July of this year — more than double the 17.5 million people that watched during the same period in 2021, according to the…
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Cal Swimmers Urge University to ‘Stop The Abuse’ Amid Coach Investigation
A group of 31 current and former Cal swimmers and 22 parents of swimmers sent a letter to the University of California, Berkeley chancellor and other university leaders last Wednesday calling on them to address…
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Female Runners Should Be Aware of Ferritin Levels
For people assigned female at birth, normal ferritin levels are between 14.7 and 205.1 nanograms per milliliter (ng/mL), according to the Cleveland Clinic. That’s a massive range. For female athletes, levels of at least 25…
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Serena’s Swan Song – ESPN’s Most-Watched Tennis Telecast on Record
Friday’s US Open Third Round match on ESPN – apparently the last in the remarkable career of Serena Williams, as she lost to Ajla Tomljanovich of Australia 7-5, 6-7, 6-1 – is the most-watched tennis…
Zeinab Rezaie Will Be First-Ever Afghan Woman To Toe The Line At IRONMAN 70.3 World Championship
LOS ANGELES /SPORTSWIRE WOMEN/ – Punch Gunk has announced its sponsorship of endurance athlete Zeinab Rezaie, who will soon become the first-ever female athlete from Afghanistan to compete in the IRONMAN 70.3 World Championship. The…
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Women’s sports sponsors are trustworthy leaders, industry report finds
The Shifting the Goal Posts report states that 6.6 million Australians engage with women’s sports, with 41% indicating they are more engaged with women’s leagues than they were five years ago. The report also found…
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Michelob Ultra Debuts Limited-Edition Serena Williams Cans After Her Final Singles Match
Michelob Ultra is celebrating Serena Williams’ storied career. Following her final singles match at the US Open on Friday, the beer company announced that it will release 100 limited-edition packs of 24 cans in honor…
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Women in Sports Tech partners with SRAM to help grow opportunities for women in cycling
SRAM and Women in Sports Tech (WiST) are announcing their partnership to promote and increase opportunities and representation of women in cycling, including electronics, app development, and engineering. WiST has a strong reputation globally for…
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Athleta’s Sales Slump On Athleisure Softness
Athleta’s same-store sales slumped 8 percent in the second quarter due to a demand shift from athleisure to occasion and work-based categories as well as some fashion miscues on spring/summer product. On an analysts’ call,…
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The NCAA Plans to Fund and Host a Women’s NIT
The NCAA’s Division I women’s basketball committee is planning to host a tournament similar to the men’s National Invitational Tournament (NIT) — a secondary event to March Madness, according to minutes of an August NCAA…
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Five WNBA Players Who Have Made The Crypto Leap
The WNBA has officially entered the wide world of cryptocurrency. The league joined forces with Coinbase in October, making the company the league’s exclusive cryptocurrency platform partner. As part of the partnership, all 144 members…
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Supersapiens Welcomes British Triathlete Lucy Buckingham as its Newest Ambassador
Atlanta – 25 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s only real-time energy management system, designed for athletes to unlock better performance and recovery, adds Olympian Lucy Buckingham to its strong lineup of ambassadors. Supersapiens, powered…
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San Diego Wave to break NWSL single-game attendance record, Alex Morgan reveals
The San Diego Wave has sold in excess of 27,000 tickets for its Sept. 17 match against Angel City FC, enough to break the National Women’s Soccer League’s all-time attendance record for a standalone game.…
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Foot Locker Will Soon Have Two New Women in Power as CEO and Board Chair: Why That Matters
Last week, Foot Locker announced that Mary Dillon would take over as CEO, replacing Dick Johnson, who previously served as CEO, president and chair of the footwear retailer. The company also announced that its lead…
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Startup aims to make better platform for athlete highlight reels
Although the comments section on platforms like YouTube can often be a toxic place, they also help drive user engagement. McNeally is pursing alternative ways to provide an enjoyable customer experience. She plans to adds…
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A New All-Women’s Ski Contest Is Coming this Winter
To kick off the next winter season, pro skiers Lexi duPont and Hedvig Wessel, alongside snowboarders Fanny Avril and Leanne Pelosi, are launching a new women’s-only ski event: Sister Summit. DuPont’s time digging at Redbull…
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University of Arizona becomes 12th NCAA Division I School to add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon, along with University of Arizona Athletics Director Dave Heeke, today announced the University of Arizona in Tucson, Arizona, will become the 12th NCAA Division I program to offer…
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Endurance sports make a life-changing update for nonbinary athletes
The origins of the movement by endurance race organizations to add a nonbinary category is uncertain, but for Life Time, it started with a conversation in early 2020, just before the pandemic hit. The event…
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Yvonne Spencer Appointed to USA Triathlon Board of Directors
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon today announced that Yvonne Spencer (Arlington, Va.), a 28-year United States Air Force officer and leader of USA Triathlon Club Fast Chix, has been appointed as a General Director…
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As women athletes compete later into their lives, family planning and fertility take center stage
The first time Kaillie Humphries plunged a needle filled with fertility hormones into her abdomen, the Olympic gold medalist knew exactly the path that had led to this moment. To recap: 2010 Olympic gold in…
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Dick’s Sporting Goods Named Official Sporting Goods Retailer and Marketing Partner of Defending WNBA Champions, The Chicago Sky
PITTSBURGH, Aug. 18, 2022 — With the WNBA playoffs underway, DICK’S Sporting Goods today announced a partnership with the Chicago Sky, making DICK’S the Official Sporting Goods Retailer and Marketing Partner for the team. This multi-year partnership…
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Science Shows You Can Go Farther and Faster with Music
A new study in the Journal of Human Kinetics showed that listening to music during a running time trial led to a 10% increase in total distance covered, as well as a 14% increase in speed.…
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Selena Gomez’s Mental Health Startup Wondermind Gets $100 Million Appraisal
A startup co-founded by pop star Selena Gomez, Wondermind, is raising funds to a $100 million valuation as it seeks to capitalize on a boom in the mindfulness trend. Wondermind focuses on “mental fitness,” promoting…
Professional Road and Track Runner Maggie Montoya Joins Salomon Athlete Team
OGDEN, Utah (August 11, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon is expanding its roster of U.S. road running athletes with the addition of professional road and track runner, Maggie Montoya. Montoya joins the Salomon team with an…
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US Open Ticket Sales Spike After Serena Retirement Announcement
Serena Williams’ retirement announcement provided a significant bump in ticket sales to the tournament where she’s expected to make her last appearance. The USTA reported that it sold 16,500 tickets to the US Open on…
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Serena Williams Says Farewell to Tennis On Her Own Terms—And In Her Own Words
I have never liked the word retirement. It doesn’t feel like a modern word to me. I’ve been thinking of this as a transition, but I want to be sensitive about how I use that word, which…
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Sue Bird’s Final Regular-Season Home Game Sets Attendance Records
WNBA legend Sue Bird took the hardwood for her final regular-season home game on Sunday evening — to a historic crowd. About 18,100 fans packed into Climate Pledge Arena in Seattle to celebrate Bird’s illustrious…
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Nike Is Launching a Maternity Training Program
Nike wants to make it easier for pregnant and postpartum people to get back into sport. The athletic giant revealed its global maternity training program today, dubbed Nike (Move) Like a Mother. The new Nike…
Liv Celebrates Shirin Van Anrooij, White Jersey Winner of The Tour De France Femmes Avec Zwift
NEWBURY PARK, Calif. (Aug. 5, 2022)/SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes and sponsor of the ‘Best Young Rider Classification’ at the inaugural Tour de France Femmes avec Zwift, extends…
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Brittney Griner found guilty in Russian court, sentenced to nine years in prison
Griner was found guilty of drug possession and drug smuggling with criminal intent. The judge fined her 1 million rubles, roughly $16,300 US dollars, in addition to sentencing Grine to just shy of the maximum…
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I Stopped Running During Pregnancy—Then I Watched Mothers Compete at the World Championships
Through their performances in Eugene, Faith Kipyegon and Allyson Felix, among others, gave inspiration to one mother-to-be. Runners World
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Tour De France Femmes Proves TV Hit As Viewing Figures Released
The eight stages captured, on average, a quarter of the French television audience, a total of 2.25 million viewers across the channels France 2 and France 3 and a total of 20 million people watching…
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An Unconventional Training Idea for Older Women
A new paper in the Journal of Sports Sciences, in setting up what turns out to be a highly unusual and interesting experiment, casually drops this little fact-bomb in its opening sentence: “The cardiac phenotype…
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Secret support: did prescription bras help Lionesses to Euro 2022 glory?
Ahead of the Euros, breast biomechanics experts provided personalised bra prescriptions to the England players to improve their comfort and ensure they were getting the right support. According to their latest data, the bras may…
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Female athletes changing landscape on ownership in professional sports
Following public outcry that forced former owner and U.S. Sen. Kelly Loeffler to sell the Atlanta Dream — Loeffler had made derogatory comments about the Black Lives Matter movement, a cause long supported by WNBA…
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Nike North America GM Sarah Mensah Talks About Empowering the Next Generation at FN CEO Summit 2022
Today, during a discussion at the FN CEO Summit in New York City with FN executive editor Katie Abel, Mensah detailed the importance of being a Black woman leader at the athletic giant and how…
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Elevate Women 4-Tri Malibu Triathlon Women’s Only Training Program
/SPORTSWIRE WOMEN/ – 2XU Malibu Triathlon is excited to announce the Elevate Women 4Tri 7-week triathlon training program will kick off the week off August 8th and lead right into race weekend September 17-18, 2022.…
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Adidas partners with local designer Thebe Magugu to make sports clothing made from recycled material
Magugu, whose clothing has been worn by the likes of global musical star, Rihanna and been featured in Vogue, has designed a collection that spans across sports including running, swimming, training, tennis, football, and cycling,…
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Olympic medallists among speakers for Brazilian Olympic Committee’s first Women In Sport Forum
Two Brazilian Olympic medallists are among the speakers confirmed for the Brazilian Olympic Committee’s (COB) first Women In Sport Forum. Jacqueline Silva, who won gold in the first women’s Olympic beach volleyball tournament at Atlanta…
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Aerobics isn’t the only exercise that can slow mild cognitive decline, study finds
Rudy Tanzi, a professor of neurology at Harvard Medical School in Boston, welcomed the findings that a modest amount of exercise — 120 to 150 minutes per week for 12 months — may slow cognitive…
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England’s Lionesses roar to victory in Euro 2022: how women’s football beat the sceptics
England’s women have won the European football championship, bringing a major international trophy home for the first time since the men’s team won the World Cup in 1966, more than a lifetime ago for many…
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Facilities: New venues for KC Current, Seattle Storm are at forefront of trend toward women’s sports facilities
The city cleaned up the area, built the park and considerable development is following, including the soccer stadium that Long imagined for her NWSL team. Ground will be broken on an 11,500-seat venue in October, with…
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Felicia Stancil Wins Elite Women’s BMX Racing World Championship
NANTES, France /SPORTSWIRE WOMEN/ – Team USA showed up to the second day of racing at the 2022 UCI BMX Racing World Championships with 12 riders heading in to the quarterfinals. The highlight of the…
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A Sexual Assault Case Shakes Hockey’s Upper Echelon in Canada
Hockey Canada has paid out C$8.9 million ($6.9 million) to settle more than 20 claims of sexual misconduct since 1989, officials told a parliamentary hearing on Wednesday. Some of that money came from an “equity…
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Texas Tech WBB Signs NIL Deal for $25K per Player
The Texas Tech Lady Raiders made history this week, signing a record NIL deal with marketing agency Level 13. The program agreed to a pact on Thursday that will allot $25,000 to each player on the women’s…
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Lionesses set to make millions from England’s run to Women’s Euro 2022 final
The players each receive £2,000 per match from the Football Association (one of the few financials which matches the men’s team), and should they win the tournament, each player will receive a £55,000 bonus, but…
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All-female rowing team breaks world record with 2,400-mile trek from California to Hawaii
After 34 days and more than 2,400 nautical miles, four female rowers made history on Tuesday morning by wrapping up their journey from California to Hawaii in record time. CBS Sports
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Adidas Signs 15 Female Student-Athletes to NIL Deals to Celebrate 50 Years of Title IX
Title IX is now 50, and Adidas is celebrating in a major way. Last night, the athletic powerhouse announced the signing of 15 female student-athletes to name, image and likeness (NIL) deals. Adidas’ new athlete…
Cotopaxi Welcomes Chobani Veteran Grace Zuncic as Chief People and Impact Officer
Salt Lake City, UT. July 27, 2022/SPORTSWIRE WOMEN/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, is proud to welcome Grace Zuncic as their first ever Chief People and Impact Officer. Zuncic brings decades…
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Exercise more than the recommended amounts for the longest life, study says
Researchers analyzed more than 116,000 adults in a study published Monday in the American Heart Association journal Circulation. Participants self-reported their leisure time activity in questionnaires several times over the course of 30 years, and…
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Athleta Debuts Limited-Edition Simone Biles Back-to-School Collection
SAN FRANCISCO– Athleta, a Gap Inc. (NYSE: GPS) brand, today launched its limited-edition Athleta Girl back-to-school collection designed in partnership with Simone Biles. The line features 15 items designed to help girls ages 6-12 feel…
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Saucony® Appoints Kathryn Pratt as Chief Marketing Officer
WALTHAM, MA (July 26, 2022)/SPORTSWIRE WOMEN/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Kathryn Pratt to the position of…
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Allyson Felix and Chloe Kim on Building Careers Through Women’s Sports
Speaking about her career transition at Variety‘s Sports and Entertainment Breakfast on July 21, Felix expressed her excitement for the growing number of opportunities that await star female athletes as media personalities, investors and entrepreneurs…
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Eileen Gu Won an ESPY for Breakthrough Athlete and The Internet Got Angry Again
Eileen Gu, the 18-year-old Olympic gold medalist, made headlines Wednesday night when ESPN awarded her the Best Breakthrough Athlete award at the ESPYs. (Gu also won the award for Best Athlete, Women’s Action Sports.) And…
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‘The Run Up’ Episode Three Airs July 22
NEWBURY PARK, Calif. (July 21, 2022)/SPORTSWIRE WOMEN/ – The Run Up, an online documentary series aimed at growing awareness and interest in women’s pro cycling, returns Friday, July 22 with the third and final episode…
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USA Cycling Announces New Pro Women’s Team, Cynisca Cycling
SAINT-MARTORY, FRANCE /SPORTSWIRE WOMEN/ – USA Cycling is excited to announce a partnership with new American-licensed Continental professional women’s team, Cynisca Cycling. The partnership supports the growth of elite women’s racing by introducing a new American…
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Women’s Euros breaks attendance record with 15 games to go
The Women’s European Championship has broken the competiton’s attendance record before the knockout stages, figures have shown. The 2017 Euros in the Netherlands had a total crowd figure of 240,055. The 8,173 attendance figure at…
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Lululemon Is Debuting Another ‘Female-First’ Training Sneaker This Month
Lululemon is rolling out the next silhouette in its new collection of footwear, designed for women first. The Vancouver, British Columbia-based athleisure brand will launch its second sneaker style on July 26: the Lululemon Chargefeel,…
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Women’s Sports Media Rights Surge Toward $1B in Value
The NWSL struck a reported $4.5 million, three-year media rights deal with CBS in 2020 — a huge jump from its early days on Youtube, which only brought in a few thousand viewers. With the…
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Hopkins Becomes Part of Women’s Football Team Ownership Group
Hopkins, who is suspended for six games to start the upcoming season for violating the NFL’s performance-enhancing drug policy, announced Tuesday on social media that he’s part owner of a four-person ownership group that bought…
Geartrade donates $2000 from Independence Day weekend sales to reproductive rights and women’s advocacy groups
SALT LAKE CITY, UTAH (July 13, 2022)/SPORTSWIRE WOMEN/ – Geartrade (geartrade.com), the UnNew marketplace, is donating $2000 from Independence Day weekend sales to reproductive rights and women’s advocacy groups, prompted by the recent Supreme Court decision…
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Beyoncé’s Ivy Park and Adidas drop new collection
The latest collaboration from Adidas and Beyoncé’s Ivy Park clothing line, titled “Ivytopia,” was created to reflect the emergence from a period of isolation, the company said. The collection, which debuts July 21, features inclusive…
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WNBA Expands Schedule, Increases Playoff Money
The WNBA isn’t quite ready to expand its number of teams next season, but the league isn’t passing up other opportunities to grow. Commissioner Cathy Engelbert announced this week that 40 games will be played…
Salomon North America Partners with Non-Profit, Hike Clerb
OGDEN, Utah (July 12, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon North America announces its partnership with Hike Clerb, a Los Angeles-based intersectional women’s hike club and non-profit that equips Black, Indigenous, women of color with the tools,…
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Gates Foundation, Women’s Tennis Partnering on Health Issues
French Gates, Lawler and 10 former players, including past Wimbledon champions Billie Jean King and Marion Bartoli, took the first concrete step toward that collaboration during a roundtable meeting for about an hour Friday at…
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Women & Sport: Female college athletes are early winners in first year of NIL
NIL has permanently altered the college sports landscape, rushing in a new form of amateurism for student-athletes across the board. And though plenty will continue to change in the years to come with NIL, so…
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Study: Women’s sport could be better long-term investment than men’s
Women’s sport could be a better long-term bet for investors than men’s competitions, according to new research from from The Sports Consultancy (TSC) and accountancy and business advisory firm BDO. While acknowledging that women’s sport…
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Working Out Only on Weekends Is Just as Effective as Daily Exercise, Study Finds
A new study compares how our frequency of exercising during the week can affect our mortality. Research shows that it may not matter if you squeeze all your physical activity in at the end of…
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Germany’s Soccer Federation Refuses To Pay Its Women’s Players As Much As Men
Germany has dominated European women’s soccer for decades. Its national team has won eight out of 12 UEFA Women’s Euro competitions, the largest women’s soccer tournament in Europe and the second-largest in the world behind…
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Detained WNBA star Brittney Griner pleads guilty to drug charges in Russia
Detained WNBA star Brittney Griner pleaded guilty on Thursday to bringing hashish oil into Russia, telling a judge that she had done so “inadvertently” while asking the court for mercy. The move is not expected…
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Apple set to unveil ‘rugged’ Watch in push to win over extreme sports athletes
Apple is expected to unveil a rugged version of its smartwatch that feature its biggest display so far and is aimed at extreme sports athletes, according to a report. The coming Watch Series 8 is…
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British Triathlon creates ‘open’ category for transgender athletes to compete at all levels
Triathlon has become the first sport in the UK to ban transgender athletes from racing in the female category at elite and grassroots level after deciding that “fairness of competition is paramount”. Under British Triathlon’s…
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Finally, Women’s Running Shoes Are Being Made for Women’s Feet
With so many women on the roads, tracks, and trails, female athletes no longer want to compromise on footwear, forcing their feet into running shoes designed for the geometry of a different gender’s foot, then…
BRANWYN | Performance Innerwear Introduces New ‘Essential Busty Bra’
Bend, OR – July 6, 2022/SPORTSWIRE WOMEN/ –BRANWYN | Performance Innerwear, the groundbreaking sustainable performance Innerwear brand made by women for women, is thrilled to introduce the Essential Busty Bra to its line of Merino…
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This New E-comm Site Wants to Be the Go-to Retailer for Outdoorsy Moms
Athletes who are mothers often experience the extra pressures and time constraints of planning adventures not just for themselves but for every member of their household. The debut of a new online marketplace might have…
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lululemon Lunges Into Outdoor Apparel With ‘Convertible’ Hiking Kits
While lululemon has been making clothing for “sweaty pursuits” since 1998, it has never offered hiking-specific products — until now. The company debuted its Hike collection on July 5, launching 33 pieces of gear for…
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WTA to Reportedly Sell $180M Stake to CVC Capital
The Women’s Tennis Association is securing a deal to sell a 20% stake in the organization to private equity firm CVC Capital Partners for $180 million, according to The Times. The potential sale follows talks…
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Lululemon Sets Sights on Spain as It Continues to Expand Internationally
Lululemon is moving into Spain, its first new market in Europe since 2019. According to the Canadian athletic company, it plans to open two new stores in the country as well as a local e-commerce…
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ESPN Rising Star Chiney Ogwumike Poised To Hit Free Agency
Chiney Ogwumike helped pioneer the trend of professional athletes launching media careers as active players. Now the WNBA star is poised to test free-agency waters in her second career as a sports personality/host/analyst at ESPN.…
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Colorado runner Allie McLaughlin shatters women’s record at Mount Marathon
The world champion mountain runner from Colorado Springs, Colorado, blew past the rest of the field Monday, breaking the Mount Marathon women’s record by 39 seconds. McLaughlin’s time of 47 minutes, nine seconds was also…
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Brittney Griner pleads for freedom, but is America listening?
In Griner’s first public words since being arrested on drug charges at a Moscow airport on Feb. 17 and subsequently classified as “wrongfully detained,” she directly implored President Joe Biden on Monday to rescue her.…
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Lululemon and 7 Other Brands That Will Pay for Your Used Clothes
With the recent push for more sustainable clothing options, several brands have created programs that allow customers to trade in old items for either cash or store credit. In fact, giving a second life to…
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U.S. sprinter Abby Steiner signs biggest female pro contract out of NCAA
The newly crowned U.S. 200m champion, Abby Steiner from the University of Kentucky, has just turned pro ahead of the World Championships. Steiner has reportedly signed a $2 million contract with Puma, per @SacKenny/Twitter. This…
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Megan Rapinoe, Simone Biles to receive Presidential Medal of Freedom
President Joe Biden on Friday announced that soccer player Megan Rapinoe and gymnast Simone Biles are among 17 new recipients of the Presidential Medal of Freedom, the nation’s highest civilian honor. Biles and Rapinoe are…
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Passport of Kaitlin Armstrong’s Sister Found at Costa Rica Lodge After Fugitive Yoga Teacher’s Arrest: Witness
U.S. Marshals previously said that Kailtin Armstrong used someone else’s passport in order to enter Costa Rica, where she was arrested after multiple weeks on the run. Armstrong is suspected of killing professional cyclist Moriah…
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Paige Bueckers Unveils New Custom Gatorade Bottle
Last November, Paige Bueckers became the first college athlete to sign with Gatorade. The deal was a multi-year partnership advertised as a way to “drive impact on the women’s game.” Now, we finally know what…
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New Balance Has a Pair of Foam Clogs Dropping Soon
According to the brand, the New Balance Clog is constructed of an integrated EVA foam that’s water-resistant while the large holes on the upper and sides of the silhouette provide ventilation. New Balance branding appears…
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Flo, the leading female health app, launches ‘Anonymous Mode’ to further protect reproductive health information in wake of Roe v. Wade decision
LONDON, June 30, 2022 — Flo, the #1 leading female health app, today announced the launch of ‘Anonymous Mode’, a feature that allows any of its 240 million users to use the service without any personally…
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A third of women won’t exercise because of how their skin looks, a new study finds
From knowing what to do at the gym to training on your own and trying to meet difficult goals, there are many things that can put you off when getting started. While many of these…
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LA’s Angel City FC: New chapter for women’s rights and pay equity?
Los Angeles has a brand new professional women’s soccer team: Angel City Football Club. Their home field is Banc of California Stadium in Exposition Park — where a local pro men’s team, LA Football Club,…
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Gravel Worlds reaches goal of 1,000 women participants
On Wednesday, the Pirate Cycling League, hosts of Garmin Gravel Worlds, announced that the event had reached a milestone: 1,000 women have signed up to race across the event’s five distances. The number corresponds to…
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Nnenna Lynch to be the next NYRR Chairwoman of the Board
New York, June 29, 2022 – New York Road Runners (NYRR) today announced that Nnenna Lynch is nominated to serve as the next Chairwoman of the NYRR Board of Directors. It is a historical appointment as…
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UConn women’s basketball star Paige Bueckers unveils multiathlete collection with Gatorade
Gatorade unveiled its first collaboration with UConn women’s basketball star Paige Bueckers, which features her in the brand’s multiathlete bottle collection alongside Trevor Lawrence, Fernando Tatis Jr. and Sydney McLaughlin, the company announced Tuesday. Bueckers…
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Superstar Female Athletes Are Investing In Rapidly Growing Kids Food Brand Yumi
The fastest-growing kids’ health and food sciences company in the country just secured funding from some of the biggest names in women’s sports. Eleven-time Olympic medalist Allyson Felix leads an all-star group of investors in…
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Woman Vies for Second-Ever Ski Descent of K2
An American skier and climber aims to become the second person to ski down K2, the world’s second-highest mountain. She’ll do it during K2’s busiest season on record. Gear Junkie
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Brittney Griner’s Criminal Trial Will Start July 1
Phoenix Mercury basketball star Brittney Griner, who has been detained in Russia since February, will finally see a criminal trial on July 1, according to ESPN. During a preliminary hearing on Monday, the court also…
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Adidas, Nike and Disney join wave of companies that’ll cover employee abortion travel costs
JPMorgan Chase, the largest bank in America, and two athletic apparel giants with a significant presence in the Northwest have joined a host of companies saying they will cover the cost for employees who need…
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3D-Printed Protein Bars are Now a Thing You Can Buy
With over 420 unique combinations to choose from, you can personalize your protein consumption for how you like. But these flavorful curations aren’t made in a traditional kitchen or factory, no. They’re 3D-printed — yes…
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How Overturning Roe v. Wade Impacts the Sports World
Supreme Court has overturned Roe v. Wade and Planned Parenthood v. Casey. In its majority opinion, the court found that the constitution “does not protect the right to an abortion.” Stripping a fundamental right from…
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New study explains why you can’t eat after a hard run
There is evidence to suggest that appetite may be suppressed after a hard workout, due to alterations in hunger hormones and metabolism. In a recent study in Nature, researchers at Stanford University, Baylor College of…
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Women take a knee at US Pro Road Nationals after Roe v. Wade overturned
During the national anthem before the elite women’s criterium road race at the USA Cycling Pro Road National Championships on Friday, over half of the field took to one knee. The gesture was a direct…
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The Outspoken Women’s Summit is Back, Bigger and Better Than Ever
Victoria, BC – June 24, 2022/SPORTSWIRE WOMEN/ – Feisty Media and Shift Sports are pleased to announce the return of the Outspoken Summit to Tempe, Arizona. The conference was formerly focused on female leaders who identified…
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Women’s Golf Clothing Company, KINONA, Designs a Way to Support Ukraine
SEATTLE, June 23, 2022 — Today KINONA, the women-led, women-inspired golf apparel company, announced the release of its Tee It Up for Ukraine collection, including three new limited-edition shirts that are now available to order on KINONA’s website. One hundred percent of…
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USA Triathlon Celebrates Women’s Achievements in Multisport for 50th Anniversary of Title IX
COLORADO SPRINGS, Colo./SPORTSWIRE WOMEN/ –USA Triathlon both honors and celebrates the 50th anniversary of Title IX, the landmark gender equity law that changed the landscape of what’s possible for girls and women in this country, and…
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Report: NWSL Expansion Group Headed By Four Women’s Players
At the ESPNW Summit in May, NWSL commissioner Jessica Berman said “the time is now” for the league to consider expansion teams. Brandi Chastain, Leslie Osborne, Aly Wagner, and Danielle Slaton — all former players…
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Abbott World Marathon Majors appoints Dawna Stone as CEO
Stone will drive the expansion of the Abbott World Marathon Majors Her vast experience in developing engaging, relevant content will enhance the brand’s ability to inspire more people through marathons. /SPORTSWIRE WOMEN/ – Dawna Stone…
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Naomi Osaka launches media company in partnership with Lebron James
Naomi Osaka is launching a media production company in partnership with The SpringHill Company, a media conglomerate created by Lebron James. The production company, called Hana Kuma, will produce scripted and non-fiction content. An announcement says…
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Women Have Stronger Immune Systems: Why That’s Not Always a Good Thing
Experts say women’s immune systems have a stronger initial response to most illnesses. However, they note the strong response can cause some long-term health issues, including the development of autoimmune diseases. They say the differences in…
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Sprouts Farmers Market, alongside Jennie Finch, Announces Commitment to Women’s Sports and Health through Partnerships with Pac-12 and Big 12 Conferences
PHOENIX, Ariz., June 21, 2022 — Sprouts Farmers Market today announced its long-term commitment to and investment in women’s athletics through partnerships with the Big 12 and Pac-12 Conferences, along with supporting 50 individual Name, Image and…
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Athleta and Allyson Felix Champion Equity for Female Athletes through Expanded Child Care Support
SAN FRANCISCO– Athleta and Allyson Felix will pioneer the next chapter of advocating for mothers by providing free, accessible child care, in partnership with nonprofit organization &Mother, for select track & field events in 2022. Together,…
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With expansion coming, WNBA players want owners willing to spend
The WNBA, which celebrated its 25th season last year, is entering a transitional phase with a chance to lay the foundation for the next quarter-century. Commissioner Cathy Engelbert knows this is a critical stretch and…
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Which Women’s Sports Benefited The Most From Title IX?
The first half-century of Title IX — 1972’s gender-equality law that banned sex-based discrimination in federally funded educational institutions — saw women’s sports in America undergo a period of profound growth and evolution. Five Thirty…
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Angel City Announces Charlotte’s Web as Official CBD Partner
The partnership with the market-leading pioneer of the CBD industry—known as the world’s most trusted hemp extract—was inspired by a shared interest in wellness solutions and driven by the purpose-focused mission of both organizations. Through…
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Just Women’s Sports Inks Media Partnership With NWSL
Just Women’s Sports has inked a media partnership with the National Women’s Soccer League that includes rights to distribute NWSL highlights from this and past seasons across the sports media company’s social and digital platforms.…
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Feisty Media Launches IX Voices for Title IX Podcast Series
Victoria, BC – June 16th, 2022/SPORTSWIRE WOMEN/ – The women-led media network, Feisty, is launching a limited-edition podcast series — IX Voices for Title IX powered by InsideTracker, on June 16th, ahead of the June 23rd…
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Wheaties Recognizes Simone Biles on Final 100th Anniversary Box in Wheaties Century Series
MINNEAPOLIS– In honor of its 100th anniversary, Wheaties is featuring decorated gymnast Simone Biles, widely regarded as one the greatest athletes of all time, as the finale box of its Century Series and year-long commemorative celebration.…
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California Authorities Seize Over $200,000 Worth of Stolen Lululemon Merchandise
California authorities on June 6 recovered a major shipment of stolen Lululemon merchandise, according to an announcement from the California Highway Patrol. California Highway Patrol investigators in the Border Division’s Organized Retail Crime Taskforce seized…
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Women’s gravel: ‘We’re not racing each other,’ says Sofia Gomez Villafañe
Gomez Villafañe finished the 200-mile race in 10 hours and 27 minutes, 46th out of 1,240 total riders. She put in massive power efforts during the first three hours of the race and then was…
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The best exercise time is different for men and women, study finds
A new study finds there are optimal times of day for achieving specific goals with exercise. The research shows that for women, in particular, exercising in the morning or evening produces different results. The study also…
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How to Build an Inclusive Running Group
More people are running than ever before—and as the sport grows, that means more and more runners are seeking their own communities within the running world. The percentage of athletes joining clubs on Strava grew…
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Brittney Griner’s detention in Russia extended through at least July 2, Russian state news reports
US basketball star Brittney Griner — who has been held in Russia since February on accusations of drug smuggling — will remain in Russian custody through at least July 2, after a Russian court extended…
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Skechers Elite Athlete Brooke Henderson Wins ShopRite LPGA Classic
LOS ANGELES– Elite golfer Brooke Henderson earned her first victory of the season wearing Skechers GO GOLF® footwear and apparel with an exciting come-from-behind playoff victory Sunday at the ShopRite LPGA Classic on the Seaview,…
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Pushing our female athletes to top of the mountain
As New Zealand’s ski season starts, a bold challenge has been laid down to give female skiers and snowboarders equality on the slopes, Sara Essig Webb reports. Newsroom
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Dr. Stacy T. Sims Launches Book NEXT LEVEL: You Guide to Kicking Ass, Feeling Great, and Crushing Goals Through Menopause and Beyond
/SPORTSWIRE WOMEN/ – For active women, menopause hits hard. Overnight, their bodies don’t feel like the one they know and love—they’re battling new symptoms, dealing with weight gain, losing endurance and strength, and taking longer to…
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Lululemon Unveils Workout Hijabs
The head coverings are worn by some Muslim women in public. As a result, Lululemon said its design team consulted with “hijab wearers across the brand’s global collective” to create the assortment, which includes lightweight…
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Just Women’s Sports Raises $6 Million From New and Returning Investors
LOS ANGELES– Just Women’s Sports, the leading media platform dedicated exclusively to women’s sports, today announced that it has raised $6 million from new and returning investors. The funding round was led by Blue Pool Capital,…
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Fanatics signs deal on college sports cards with 100 schools after Supreme Court ruling allows student athletes’ faces to be monetized
In recent months, Fanatics has quietly gone around the nation to negotiate these arrangements school by school in an effort to muster a comprehensive NCAA lineup. It also signed agreements with more than 200 student-athletes, such…
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Gymnasts abused by Nassar suing FBI for more than $1 billion over investigation failures
Gymnasts including four-time Olympic champion Simone Biles are suing the Federal Bureau of Investigation (FBI) for its mishandling of an investigation into disgraced doctor and convicted sex offender Larry Nassar. A group of around 90…
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Can wellness apps grow up to be medical devices?
Several startups, including January AI, Signos, Levels Health and Supersapiens, swear that continuously monitoring your blood sugar levels will lead to better health and might even help you slim down. But to get the promised…
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Let’s Do This backed by Usain Bolt and Serena Williams gets $60M to bring endurance sports events to everyone
Let’s Do This, the online marketplace that makes it easy for people to find, book and prepare for endurance sports events such as running, triathlon, cycling and obstacle experiences around the world has just announced…
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Wasserman’s influence in women’s sports extends to athletes, brands and leagues
Talent and brand agency Wasserman has few peers when it comes to making the business case for aligning female athletes and leagues with major corporate players. By leaning into the women’s sports movement — long…
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Purse size at U.S. Open shows growth of women’s golf
The U.S. Women’s Open wrapped up Sunday in Southern Pines, N.C., with this year’s $10M purse and winner Minjee Lee’s $1.8M payday the “largest in women’s golf history to date,” according to Beth Ann Nichols of…
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Salomon North America to Renew Partnership with Non-Profit, Women Who Explore
OGDEN, Utah (June 6, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon North America announces it will be renewing its partnership with Women Who Explore, a non-profit organization that brings together women who share a passion for adventure to…
Machines For Freedom Launches New, Fit Inclusive Endurance Bib
Los Angeles, Calif (June 6, 2022)/SPORTSWIRE WOMEN/ – Machines For Freedom, the inclusive women’s cycling apparel brand today launched its new Endurance Bib 2.0. Tested on more than two dozen different body types, the bib…
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Athleta sues Danish company over ‘Athlecia’ activewear brand
A Danish company’s “Athlecia” brand of women’s sportswear violates the trademark rights of Gap Inc’s Athleta, according to a lawsuit filed in San Francisco federal court. Athlecia’s similar name and logo are likely to cause…
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Best Sports Bras for Running of 2022
Anyone who has gone bra shopping can attest to the fact that finding a bra for everyday wear is frustrating on its own, but finding the right sports bra for running can take that experience…
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WNBA shining example of how investments in women’s sports continue to grow
The league, like most women’s sports organizations, is experiencing record growth. More people are watching. The league’s 2022 draft averaged 403,000 viewers, or 20% more than last year. That’s picking up on the increase in overall viewership…
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Lululemon’s Footwear Launch ‘Far Exceeded’ Expectations and Outweighed Supply
Lululemon just reported better-than expected results for the first quarter, in part driven by the brand’s successful launch into new categories like footwear, golf and tennis. The Vancouver, British Columbia-based athleisure brand reported that first quarter…
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Coffee Drinking Linked to Lower Mortality Risk, New Study Finds
The research found that those who drank moderate amounts of coffee, even with a little sugar, were up to 30 percent less likely to die during the study period than those who didn’t drink coffee.…
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Under Armour to Launch First Female-specific Running Shoe
Under Armour is accelerating its efforts to attract the female athlete. Lisa Collier, chief product officer for Under Armour, explained that traditional women’s running shoes are created from a men’s last, just made smaller to…
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Brands Show Up in Unique Ways at Women’s College Softball World Series
NCAA partners including Capital One, Coca-Cola and Buffalo Wild Wings head to Oklahoma City as attendance and ratings rise. Cups fashioned into hats, halos and headsets gave Coca-Cola’s Powerade huge visibility during the NCAA’s Women’s…
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Women’s Tour gets live TV for first time, Challenge by La Vuelta reveals new five-day route
The women’s peloton got a big boost this week with two major races announcing significant developments for 2022. The organizers of the Women’s Tour in the UK confirmed that it would have live television for…
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WNBA expansion could add 2 teams before 2024. Here are 6 possible cities
Portland, Philadelphia and Oakland are among cities with interest, and the potential financial backing, to add a team. The Athletic (paywall)
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Disney Locks in 3 Key Sponsors for ESPN’s Fifty/50 Title IX Initiative
Disney Advertising Sales is kicking off the 50th anniversary of Title IX with its sweeping Fifty/50 initiative, signing on Champion, Gatorade and Google as sponsors. Title IX, signed into law in June 1972 as part…
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Gatorade Dropping NHL to Focus on College, Women’s Sports
Pepsi is shifting its focus from the biggest U.S. sports leagues to college athletes, women’s sports, and the metaverse. Months after declining to renew its sponsorship deal for the Super Bowl Halftime Show, the company…
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How Nike Is Using Robots, 3D Scans & Innovative Tech to Create More Inclusive Sports Bra Designs
Nike’s messaging impacts both legging and bra offerings, which will have the consumer prioritize choosing a style they love first and then working to tailor support, size, color and other accompanying features. The brand shared…
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100%® Unveils Unique Retro Styled Take on Trending Glacier Performance Eyewear
SAN DIEGO, California – June 1, 2022/SPORTSWIRE WOMEN/ – 100%® the San Diego-based sports performance company, has released NORVIK®, a new Sport Performance sunglass that sets a standard in versatility by tastefully blending style with unmatched…
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Michelle Wie West partners with LA Golf, forms initiative aiming to support LPGA players
Michelle Wie West will lead a new women’s partnership initiative with golf equipment company LA Golf, aiming for equitable and fair support on and off the course for LPGA players. Pledging to treat women golfers…
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World No. 1 amateur Rose Zhang becomes first student-athlete to sign NIL contract with Adidas
World No. 1 amateur Rose Zhang became not only the first college golfer, but the first student athlete to sign an NIL (Name, Image, and Likeness) deal with Adidas. The announcement came Tuesday, just in…
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Swin Cash Wants to Be 1st Woman President of NBA Team
Swin Cash is one of women’s basketball’s all-time greats. Now, she’s making strides in the men’s game and blazing a trail along the way. In a recent interview with Sports Illustrated, Cash said that she…
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Golfer Michelle Wie West Announces Plans to Step Away from LPGA Tour
Golf star Michelle Wie West is stepping away from the LPGA Tour full-time after 2023. Wie West, 32, penned a thoughtful message to her social media followers on Thursday morning, confirming her decision. Yahoo Sports
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Natural Grocers Grant Subsidizes Women’s Entries Fees for the Upcoming Jesse Blancarte Time Trial in Gardner, KS
LAKEWOOD, Colo. (May 26, 2022)/SPORTSWIRE WOMEN/ – The Natural Grocers® Cycling Team (with the support of their title sponsor, Natural Grocers by Vitamin Cottage, Inc.) is proud to support women’s bike racing at the 2022…
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Angel City partners with Tigres Femenil for first NWSL partnership with Liga MX
The partnership will include two friendlies, the first at Banc of California Stadium in Los Angeles on Aug. 10 and the second in Monterrey, Mexico, next season. The organizations also will cooperate in other endeavors,…
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Serena Williams’ Trading Card Nets $266,000 at Auction, Doubling The Record for a Female Athlete
Sports Illustrated (SI) reports Ken Goldin, founder of Goldin Auctions, tweeted that a 2003 Serena Williams NetPro signed rookie trading card sold for $266,000 last weekend. The Athletic added the sale more than doubled the…
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Fugitive wanted in killing of elite cyclist traveled to New York City, authorities say
Kaitlin Marie Armstrong, the woman suspected of fatally shooting elite cyclist Anna Moriah “Mo” Wilson in Texas, is believed to have traveled to New York City after the killing, authorities said Wednesday. Armstrong, 34, is…
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Proposed Women’s Hockey League Teams With Billie Jean King
North America’s top women’s hockey players are teaming up with former tennis star Billie Jean King and Los Angeles Dodgers chairman Mark Walter to explore launching a pro league within the next year, a person…
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Ascensus Becomes Newest Sponsor of LPGA’s Epson Tour, Will Sponsor ‘Race for the Card’
The LPGA’s Epson Tour and Ascensus announced a three-year partnership Tuesday at a press conference at Newport Group’s Orlando office. Ascensus will sponsor the Epson Tour’s “Race for the Card,” which awards the top 10…
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Can Exercise Help Make Therapy More Effective? A Pair of Studies Suggests It Might
For many people, exercise is a whole lot more than just a way to make physical progress. And if you’ve been running for awhile, you’ve probably read about (or experienced) the many ways exercise can…
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‘This is why it mattered’: Women’s pro hockey is about to have its moment
With details still forthcoming, at least one thing is clear: the future of women’s hockey was built on history. Lessons from the generations of women’s hockey players and leaders who pushed the sport to where…
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Lindsey Vonn Reveals Head Legacy 2022-2023 Collection and Collab
Vonn is in her fourth year in partnership with the sports apparel and equipment company for its Legacy line of upscale women’s winter sportswear, though the brand has been supplying the athlete with hard goods…
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Semenya says she offered to show track officials her body
Double Olympic champion Caster Semenya said she offered to show her vagina to athletics officials when she was just 18 years old to prove she was a female. In an interview with HBO Real Sports,…
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Adidas Terrex Delivers a New Trail Running Shoe With Insights From Ultramarathoner Abby Hall
The Adidas Terrex Agravic Flow 2, according to the brand, was made with long-lasting speed and control for runners of all skill levels in mind. How Hall helped, according to Adidas Terrex, was by offering…
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Seattle Storm to develop city’s first center for basketball performance
Force 10 Facilities, LLC (F10F) submitted a Master Use Permit application for a new, state-of-the-art professional basketball performance center. The center will serve as the dedicated practice facility for the WNBA’s Seattle Storm. Its design…
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Celebrating Sisterhood on Bikes
Washington, D.C. /SPORTSWIRE WOMEN/ – Major Knox Adventures is pleased to announce the launch of the 1928 Legacy Tour and Virtual Endurance Challenge, set to take place this Memorial Day weekend. This 250 mile endurance ride…
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Female Officials to Ref Men’s World Cup for 1st Time in 2022
In a breakthrough for gender equality, FIFA confirmed Thursday that female referees will officiate a men’s World Cup for the first time at this year’s edition in November. World soccer’s governing body will assign three…
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We Know Our Place: BBC Creative’s new short film celebrates women in sport
Launched during the Women’s FA Cup final on BBC One, the one-minute film challenges the stance that ‘women should know their place’ and replaces it with the powerful, celebratory phrase ‘we know our place’. The…
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US Women’s and Men’s Soccer Team to Receive True Equal Pay in Landmark Deal
Today, the United States Soccer Federation (USSF), the United States Women’s National Team Players Association (USWNTPA) and the United States National Soccer Team Players Association (USNSTPA) have agreed to terms of historic collective bargaining agreements…
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Are water stations useless for 5Ks and 10Ks?
After participating in Toronto’s Sporting Life 10K a couple of weeks ago, I was curious to know how many of the top 50 runners grabbed water at 8 km. My friend who was working the…
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Why Running at Night Feels Harder
The new study, published in the European Journal of Applied Physiology, had 15 volunteers do a series of ten-minute treadmill walks in four conditions: with and without a 56-pound pack, and with and without a…
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7 Questions With Eniola Aluko, the Woman Changing Pro Soccer With Angel City FC
Eniola Aluko is the sporting director of Angel City FC, a new expansion team in the National Women’s Soccer League (NWSL). Born in Lagos, Nigeria and raised in Birmingham, England, Aluko went on to play…
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Exclusive: Six Trailblazing Women From Nike Sound Off On Their Unique Sisterhood and Igniting Change Inside the Company
For the first time, the women at the center of the company’s transformation are coming together for a joint interview and photo shoot. Nike is using its 50th anniversary to make a powerful statement about…
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Women in Power
In the May “Women in Power” issue, six of Nike’s trailblazing execs at the center of the brand’s ambitious strategy sat down with FN for exclusive interviews to discuss their unique career paths, Nike’s 50th…
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Team UCAN Athlete Emily Sisson Sets American Half Marathon Record
/SPORTSWIRE WOMEN/ – A few months ago, Olympian Emily Sisson shared her excitement around the competitiveness that currently exists in U.S. women’s distance running. “Every single race, I feel like people are going after records,”…
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For Runners, Fertility Often Has a Complicated Relationship with the Sport They Love
“Some research shows exercise is important for overall health and wellbeing—including fertility—but other research warns against exercise negatively impacting fertility,” says Dr. Lora Shahine, reproductive endocrinologist at Pacific NW Fertility in Seattle and host of…
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Overtime Partners with Gatorade and Paige Bueckers on Women’s Basketball Showcase
Overtime, the leading brand for the next generation of sports fans, announced today its partnering with Gatorade on a two-day basketball experience in Atlanta. PR Web
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Adidas Ad Featuring Bare Breasts Banned in the UK
Adidas went controversial when it decided to display the bare breasts of 25 women in a recent advertising campaign for its sports bras. Now, an independent advertising regulator in the UK has banned the campaign.…
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Serena Williams & Naomi Osaka are only women in top-100 highest-paid athletes
Sports business website Sportico has published a list of the top 100 highest-paid athletes in the world and it makes grim reading for female athletes. Give Me Sport
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Here’s How Lululemon Plans to Double Revenue by 2026
During a recent analyst day presentation, Lululemon revealed its five-year financial outlook, in which management officially set a target to double annual sales by fiscal 2026. At first, this forecast might seem like a lofty…
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Tenaya and Zara Announce Latest Capsule Collection for Spring 2022
Lafayette, CO (May 10th, 2022)/SPORTSWIRE WOMEN/ – Trango, the US Distributor for Tenaya, is excited to announce that the Global fashion brand Zara and Tenaya are teaming up for a product collaboration for Spring 2022. The new…
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With Athletic Apparel and Footwear in Disarray, Puma Pounces With Push For Women
With shares of Nike, Adidas, Under Armour and Lululemon all down 30% to 50% in the past six months, the opportunity for old brands to connect with new customers in new ways is immense. Players…
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WNBA Eyeing 2 Expansion Teams, Seeking Financial Stability
In response to players speaking out against the WNBA’s restrictive roster sizes, commissioner Cathy Engelbert is addressing their concerns by charting a path for the future of the league’s finances. The WNBA is looking to…
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Vera Bradley Partners with Coleman® To Launch New Limited-Edition Collection
CHICAGO – May 9, 2022/SPORTSWIRE WOMEN/ – On the trail. Up to the lake. Into the woods. Along for the road trip or a day at the beach, let’s go together…Vera Bradley + Coleman! Vera Bradley…
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WNBA 2022 commercial guide: Every franchise, every sponsor, all the major TV deals
As interest in the premier North American women’s basketball competition continues to surge, an expanded schedule of 36 games per team will mark the league’s longest ever season as it looks to capitalise on its growing popularity. The 2022 campaign will also see…
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NWSL lands multimillion dollar UKG title sponsorship for Challenge Cup
The National Women’s Soccer League (NWSL) has named HR, payroll and workforce management company UKG as the first-ever title sponsor of the Challenge Cup. The multi-year, multimillion dollar deal will see the prize pot for…
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Mindy Kaling teams with Pepsi brand Propel on campaign promoting the joy of working out
Writer, actor and producer Mindy Kaling is teaming up with Pepsi’s Propel enhanced water brand to promote JOWO — the joy of working out — no matter where you are on your fitness journey. Biz…
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Skin Spews Telltale Gases for Health Trackers to Tap Into
Scientists are doing experiments to see whether sensors might be added to wearables to tell us even more about our health based on gases released by our skin. WebMD
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Nike to Close Offices Again For a Week in August, Offer Summer Fridays, As It Brings Employees Back Into the Office
Nike is continuing its efforts to emphasize employee well-being as it starts the process of bringing employees back into the office. The sportswear giant will once again close all of its offices worldwide for a…
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NHL’s Female Viewership Up 61% This Season
Their faith in the sports’ appeal is borne out by intriguing new TV data from the National Hockey League. The NHL’s female cable TV viewership across ESPN and TNT in the U.S. rose a whopping…
SOREL and prAna Release Limited-Edition Collab Inspired By Movement
PORTLAND, Ore., and CARLSBAD, Calif. – May 5, 2022 /SPORTSWIRE WOMEN/ – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration…
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ESPN expands espnW with W. Studios, reveals details on five short films in Fifty/50 Shorts series
Since the 2010 launch of the espnW brand, ESPN has done various projects there, including a website vertical, films, summits, and more. On Wednesday, around this year’s summit in New York City, ESPN announced a…
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Thirty Five Ventures, co-founded by Kevin Durant, joins Gotham FC as minority investor
An investment company co-founded by Brooklyn Nets star Kevin Durant is joining the Gotham FC’s ownership group. Thirty Five Ventures, or 35V, co-founded by Durant and entrepreneur Rich Kleiman, has joined the North Jersey-based professional women’s soccer…
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New study finds exercise improves heart health even more for those with anxiety and depression
A new study from the American College of Cardiology suggests that regular exercise can decrease the likelihood of heart complications by 22 per cent in individuals with anxiety and depression, compared to 10 per cent…
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Heineken Corrects Online Sports Statistics to Tackle Gender Bias in Soccer
Heineken, which last year expanded its UEFA sponsorship to the women’s game, is on a mission to tackle gender bias affecting soccer players and fans. The campaign marks a new direction for Heineken’s 25-year UEFA sponsorship and…
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Sponsors Announced for espnW Summit NYC
Today ESPN announced the roster of sponsors for The espnW Summit NYC. The one-day event will gather a distinctive group of leaders and change-makers at the intersection of sports, business, and entertainment for a day…
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Naomi Osaka joins Modern Health as advocate for mental wellness
Four-time Grand Slam winner Naomi Osaka, who has been open about her battle with depression, has joined workplace wellness and mental health platform Modern Health as an advocate for de-stigmatizing mental health care and making…
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As More Women Golf, TravisMathew Unveils Activewear Line
Callaway’s TravisMathew brand is well-known for its men’s clothing and golf apparel, but on Tuesday the company unveiled something new: a women’s line. TravisMathew was acquired by Callaway in 2017 for $125.5 million, and before…
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Lydia Ko praised for talking about period after surprising reporter with honest answer
Golf’s world No. 3 Lydia Ko has been praised for her honest answer about being on her period which left her interviewer lost for words. During the final round of the Palos Verdes Championship on…
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U.S. classifies Brittney Griner as ‘wrongfully detained’ in Russia
The formal change in designation is a significant development because it opens a new path to secure Griner’s freedom. Instead of waiting for her drug smuggling case to play out in the Russian legal system,…
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How Women’s Sports Teams Got Their Start
As the 50th anniversary of Title IX arrives in June, historians are reflecting on the legacy of women’s sports teams and whether it’s time to stop segregating some sports by sex. NY Times (paywall)
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ESPN goes big on women’s sports with multi-year Athletes Unlimited softball and lacrosse deal
The sports broadcasting giant struck a deal with AU to exclusively carry its softball and lacrosse competitions for the next two years. In total, fans will be able to tune in live for more than…
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Everything You Need to Know About Serena Williams’ Hub of Imagination at Nike Headquarters
Addressing media last week during a walkthrough of the Serena Williams Building, which was designed by Portland architecture firm Skylab Architecture, longtime Nike exec John Hoke explained the athlete’s influence on the facility. The chief design…
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Pro Climber Sasha DiGiulian Enters Energy Nutrition With ‘Send Bars’
Sasha DiGiulian should know the value of quality nutrition. The first American woman to climb 5.14d/9a in 2011, the 29-year-old has stayed at the top of her game for more than a decade. Now, she’s…
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Kristin Kohler Burrows Joins Executive Leadership Team of OrthoLite and Cirql as Chief Brand Officer
AMHERST, Mass. (April 25, 2022)/SPORTSWIRE WOMEN/ – OrthoLite®, the 25-year global leader of branded, high-performance and comfort footwear solutions and the company behind the recent launch of Cirql, the world’s first EVA plastics-free, recyclable, biodegradable and industrially…
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Aging Up, Not Out
Charleston, South Carolina (April 25, 2022)/SPORTSWIRE WOMEN/ – Most of the time people hear the word triathlon and think, “WHY?”. Most of the time they also equate any triathlon with an Ironman distance – the…
KUIU Unveils Women’s Specific Hunting Apparel
Dixon, CA (April. 21st 2022)/SPORTSWIRE WOMEN/ – KUIU, the leading manufacturer of performance hunting gear, is excited to announce the launch of their first array of performance hunting apparel specifically designed for women. These products are…
Bras for Girls Launches as 501c3 Non-Profit Organization
SEATTLE, WA – APRIL 21, 2022/SPORTSWIRE WOMEN/ – Bras for Girls has formally launched as a 501c3 non-profit organization. The mission originated in 2017 as an internal giveback initiative for Oiselle, a women’s running apparel…
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Duquesne University Becomes 10th NCAA Division I School to Add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo. / SPORTSWIRE WOMEN/ – USA Triathlon, along with Duquesne University Vice President of Athletics Dave Harper, today announced that Duquesne University in Pittsburgh, Pennsylvania, will become the 10th NCAA Division I program to…
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American Original: Why Nell Rojas Broke Her Adidas Contract Right Before Placing 10th at Boston
Nell Rojas has always bet on herself and taken her own path. And the more she keeps doing it, the more it keeps paying off: She bet on herself at the 126th running of the…
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What Americans Keep Getting Wrong About Exercise
In 2009, New York Times writer Gretchen Reynolds discovered something big: Readers loved to click on stories about tiny increments of exercise. That June, Reynolds wrote her first story about single-digit high-intensity interval training, or…
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Hipcamp and REI Partner to Champion Women’s Mental Health via #WeHikeToHeal for Second Year
SAN FRANCISCO– For the second consecutive year, Hipcamp and REI will partner to sponsor Outdoor Journal Tour’s #WeHikeToHeal, a month-long outdoor wellness initiative focused on improving mental health outcomes for women across the United States. This continued partnership marks the…
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Serena Williams Teams Up With Karat to Double the Number of Black Software Engineers in the U.S.
SEATTLE — Karat, the world’s largest interviewing company, today announced a strategic investment from Serena Williams to significantly scale Brilliant Black Minds, a program that improves access and inclusion across the technology industry. By opening the…
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Athleta Introduces Limited Edition Simone Biles Athleta Girl Collection
SAN FRANCISCO — In celebration of the first year of partnership, and a shared mission of empowering the next generation of girls, Simone Biles and Athleta are launching Biles’ first signature collection of activewear for…
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NCAA Women’s Gymnastics Dominates ESPN Social Media Engagement
Division I women’s basketball isn’t the only NCAA women’s sport that drew impressive fan engagement this year. Women’s gymnastics drew more engagement on ESPN social platforms than any other women’s sport in 2022, the network…
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Liv introduces new Macha Pro Performance Road Cycling Shoe
NEWBURY PARK, Calif. (April 14, 2022)/SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, today introduced the new Macha Pro, its lightest and most efficient performance road cycling shoe. Designed to support…
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Kat Matthews Rises to the SUB8 Challenge
Sydney, Australia – 13th April, 2022 /SPORTSWIRE WOMEN/ –European champion Kat Matthews has signed on to the Pho3nix Sub8 Project, Powered by Zwift. The third-fastest British female long-distance triathlete and national time trial cycling champion…
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British runner sets Guinness World Record for most consecutive marathons
A runner from the UK has broken the Guinness World Record for running the most consecutive marathons. Kate Jayden of Derbyshire completed her 101st marathon in as many days on Sunday, beating American runner Alyssa Clark’s record of…
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Women’s Tour organizers looking for £75,000 to produce live race broadcast
The organizers of the Women’s Tour have made an appeal for additional funding to produce a live broadcast of the race for the first time. SweetSpot, which also organizes the men’s race the Tour of…
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Two-time Olympian, Boston Marathon Champion, Des Linden, Joins InsideTracker Endurance Team
CAMBRIDGE, Mass.—April 13, 2022/SPORTSWIRE WOMEN/ – InsideTracker, the leading personalized performance and nutrition system, today welcomed professional long-distance runner, Des Linden, 38, to its endurance team. Linden joins other notable endurance pros like Shalane Flanagan,…
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UCAN Presents “Boston & Beyond: Reaching Your Personal Best”
/SPORTSWIRE WOMEN/ – The top distance runners in the United States are sharing their tips to help you run your best Boston Marathon. UCAN is hosting a special panel event to celebrate the achievement of…
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Kathrine Switzer still rewriting Boston Marathon history 50 years later
Switzer has spent much of the past year in capture mode, compiling 600-word biographies on the seven other women who toed the Boston Marathon starting line in 1972, when they were first officially recognized. Metro Daily News
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Meet the Texas Lady Crushers, Climbing’s Newest Women-Led Group
The Texas Lady Crushers offer rock climbing clinics, retreats, and volunteer opportunities to women and nonbinary individuals. Perhaps the broader lesson here is that everyone wants to feel and be seen. And the Texas Lady…
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There’s a virtual dating event for Boston Marathon runners and enthusiasts
Filteroff, a video speed dating app, is hosting an April 11 event for people attending the Boston Marathon as runners, friends, family, or fans. Really, it’s for anyone who’ll be in town next weekend and…
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Brooks Appoints Chief Running Advisor
Brooks has named the two-time US Olympian Des Linden its chief running advisor. Linden will help the running brand conceive and create new products and technology. SGB Media
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First ever women’s sports bar open in Portland
Chef Jenny Nguyen is proving the phrase “if you build it, they will come” true after opening the first sports bar in the country to exclusively show women’s sports. Customers are already pouring into “The…
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Gotham FC bolsters women-led front office with key management hire for new season
Pagnanelli began her role earlier this year and hit the ground running. Since she joined the women-led front office at Gotham, the franchise signed a major tech partnership with the blockchain company Algorand — the…
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Behind the unusually high sale price of D.C.’s women’s soccer team
Washington, D.C.’s women’s soccer team, the Spirit, is hot – on the field and on the open market. Last season, they won their first-ever championship. They signed a huge contract for a star player, and…
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Pepsi unveils ‘Cracker Jill’ version of ‘Cracker Jack’ to promote women’s sports
PepsiCo announced this week it is unveiling new characters named “Cracker Jill” as part of its “Cracker Jack” brand in an effort to promote the accomplishments of women in sports. NY Post
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Athletes repeat call for independent investigation into “toxic culture” at Gymnastics Canada
Over 300 gymnasts have called for an independent investigation into a “toxic culture and abusive practices” at Gymnastics Canada. The call was initially made by more than 70 current and former Canadian gymnasts, which the…
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Camille Herron Will Run Her 100,000th Mile This Week
Sometime in the next few days, 40-year-old ultrarunner Camille Herron will become the youngest woman on record to log 100,000 miles in her running career. While there are no official records for such achievements, several sites,…
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Is 30 Minutes of Exercise a Day Enough?
Science says you may need less exercise than you think to live a long and healthy life. In general, according to her research and other studies, the more active we are, well beyond 30 minutes…
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How This Simple Breathing Exercise May Improve Your Endurance
When you’re working out, you may be neglecting one group of muscles that can be key to your performance: those that help you breathe. New research presented at the American Physiological Society annual meeting at…
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William Murray Golf Expands Product Offering with the Launch of its First-Ever Women’s Apparel Collection
William Murray Golf, the leading golf apparel line inspired by Bill Murray and his brothers, today unveiled its first-ever women’s apparel collection. Featuring everyday styles designed for the modern woman, the collection integrates William Murray…
Mountain Hardwear Announces Title Sponsorship of the Montana Women’s Climbing Festival
Richmond, Calif. (April 4, 2022) /SPORTSWIRE WOMEN/ – Mountain Hardwear, leaders in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is proud to announce its partnership with the Montana Women’s Climbing Festival as…
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Apple Fitness Plus now includes post-childbirth exercise routines
After giving birth, postpartum exercise is something that should be navigated consciously and safely. Apple Fitness Plus is stepping in with a new workout program tailored to this period, called ‘Get Back to Fitness After Having…
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Gender Equity Fuels Debate Over Moving Final Fours to Same City
The NCAA has traditionally hosted the men’s and women’s Final Fours in different cities, but that setup has been called into question because of gender equity issues. In 2013, Big East commissioner Val Ackerman suggested…
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Prize Money and Sponsorships Are Growing in Women’s Golf, but Is It Enough?
Golfers will compete for a $5 million purse when the L.P.G.A.’s first major of the season begins on Thursday. But women continue to lag far behind men. NY Times (paywall)
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Which Final Four Basketball Players Have Greatest Earnings Potential? It’s the Women
Amateur players can now make money from endorsements, and some female athletes stand to make more than the men. Thanks to a U.S. Supreme Court ruling last year, college players can now benefit from sponsorship deals,…
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UConn star Paige Bueckers’ new NIL deal takes aim at food insecurity for students
Bueckers, the 2021 national player of the year, will be the first student-athlete brand ambassador for the education platform Chegg. Bueckers and Chegg.org, the nonprofit branch of Chegg, have partnered with hunger relief company Goodr…
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DC professional sports teams create Washington Coalition of Women’s Professional Sports
Owners, players, coaches, and representatives from the Washington Mystics, Washington Spirit, DC Divas, and the DC Shadow came together for a press conference to go more in-depth on the creation of the Washington Coalition of…
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ASICS Experiment Reveals Just One Week of Physical Inactivity Has a Similar Impact as a Week of Broken Sleep on Our State of Mind
Today, the impact of physical inactivity on our mental state has been revealed for the first time in the Mind Racei – an ASICS experiment in which regular exercisers paused their normal fitness routines for…
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The GIST Makes A Move Into Sports Business Coverage
Investment and a newsletter list that now tops 400,000 subscribers means a series of newsletters are ahead, along with podcasts and other expansion efforts. Yet The GIST turned to veteran women’s sportswriter Pardeep Cattry with…
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Former WNBA player Lisa Leslie joins gaming platform
Former WNBA player and current coach and broadcast analyst Lisa Leslie has joined multiverse blockchain gaming platform LootMogul as a brand ambassador and business partner. Her level of investment in the company was not disclosed.…
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H&R Block Announces Team Roster of Female Athletes to Champion Equity in College Sports
KANSAS CITY, Mo., March 24, 2022 — As part of its previously announced “A Fair Shot” program, H&R Block today announced a roster of top female college athletes the company is partnering with to help…
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Study: stay fit to prevent Alzheimer’s disease
Alzheimer’s and other dementias affect more than 740,000 Canadians, and unfortunately, science has not yet found a cure for the debilitating disease. The absence of an effective treatment puts even greater emphasis on the importance…
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Stella McCartney designs jerseys for Arsenal Women’s Football Club
Stella McCartney has designed her first collection for a women’s football team in a new collaboration for Arsenal Women’s Football Club. The apparel range, launched in partnership with Adidas, includes jerseys, hoodies and tights, as…
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Adidas announces new network that will allow more than 50,000 student-athletes to be paid ambassadors
Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools. The new program will allow more than 50,000 students across 23 sports at…
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NCAA men’s, women’s tournaments see double-digit TV gains
The women’s tournament on ESPN, ESPN2, ABC, ESPNU and ESPNews is up 15% overall through the first two rounds. The second round averaged 474,000 viewers, a 25% jump from last year. The game Monday night…
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Women Are Dominating Ski Films This Year, on Both Sides of the Camera
If you want to watch lady shredders rip it up this year, you’re in luck. A ton of female-led ski films recently launched, with appearances from up-and-coming skiers like Madison Ostergren, as well as new…
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Naomi Osaka gets equity stake in FTX as part of ambassador deal
Cryptocurrency exchange platform FTX has named Naomi Osaka as a global ambassador in a partnership that also sees the tennis star handed an equity stake in the company and some payments made in digital currency. SP
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Adidas Hopes to Tackle Female Runner Safety By Engaging Male Runners
As part of the new Ultraboost 22 launch, Adidas is leveraging the all-female designed release to spotlight a new commitment to female runners globally. Adidas has a network of run clubs that span the globe,…
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Woman Returns To Run Boston Marathon 50 Years After Running In The First Official Women’s Field
This year marks the 50th anniversary of the first official women’s field in the Boston Marathon. Eight women started and eight women finished. One of those women is coming back this year to run again.…
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A citizen’s race with nearly 2,500 participants will take place following the elite race and utilize the neighborhood streets of Summerhill as well as Cheney Stadium to cover its 5K course.
ATLANTA – March 21, 2022/SPORTSWIRE WOMEN/ – Olympians, a defending NCAA Champion and hometown stars will headline the first ever elite field at the Northside Hospital Atlanta Women’s 5K. Atlanta Track Club announced the all-women’s lineup…
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Russia Extends WNBA Star Britney Griner’s Incarceration for Two Months
WNBA star Brittney Griner’s detention in Russia on drug smuggling charges will be extended until at least May 19, a Russian court announced on Thursday. Sportico
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Nike Invests In Women’s Sport With Athlete Think Tank Initiative
Nike continues its commitment to supporting women athletes with a new initiative called the Athlete Think Tank. The Athlete Think Tank was established so that Nike could hear directly from its elite women athletes from…
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Champion® Athleticwear Gives Women the Confidence to Play By Their Own Rules with New “Get it Girl” Sportswear Campaign
WINSTON SALEM, N.C. — Champion Athletic wear, makers of authentic athletic apparel since 1919, sees women – in high school, college or beyond – as a cause for celebration, not a cause. The brand that created…
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These Outdoor Brands Have the Most Inclusive Sizing for Women
According to a 2016 study published in the International Journal of Fashion Design, Technology, and Education, the average American woman is a size 16 to 18. Currently, most outdoor gear companies can only outfit women…
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The most stunning photos across women’s sports from the last month — Winter Olympics, US Women’s National Team, and more
With the 2022 Beijing Winter Olympics in full swing, the US Women’s National Team hosting its annual domestic tournament at the 2022 SheBelieves Cup, and more, the last month has been busy in the world…
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Caffeine, beets and beta-alanine: do they work for female runners?
Caffeine, beets and beta-alanine have been widely accepted as legal performance aids in the running community, but is this true for everyone? Most of the research conducted on these supplements has been done with male…
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Sports Media: ESPN sees strong interest ahead of NCAA women’s tournament
ESPN coordinating producer Patricia Lowry wasn’t necessarily surprised when she saw viral videos last spring showing the inequity between the men’s and women’s NCAAbasketball tournaments. After all, Lowry has worked on the women’s tournament for two decades and…
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What’s changed since NCAA’s inequity failings were exposed during last year’s tournament?
The 2021 outcry over gender inequities in college basketball led to a scathing 118-page report that detailed the NCAA’s underinvestment in women’s hoops — and then, over subsequent months, to rebrands, expansion and a $5…
Title Nine Opens Applications for the second annual Pitchfest Nonprofit Edition
Emeryville, Calif (March 14, 2022) /SPORTSWIRE WOMEN/ – Title Nine, adventure and outdoor apparel brand and retailer empowering women to lead, risk, and own, is proud to announce that its second annual Pitchfest Nonprofit Edition is now…
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Why women are gaining on men when it comes to extreme endurance events
In a 2020 study on more than 15,400 ultra events — longer than a 26.2-mile marathon — statisticians found men were faster than women less than 1% of the time in 100-mile races. In distances…
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Jasmin Paris completes Barkley Marathons ‘Fun Run’
Fell runner Jasmin Paris is no stranger to breaking records. The Edinburgh-based vet won the 2019 edition of the 268-mile Spine race outright, and also holds the women’s record for the gruelling Ramsay Round in…
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Women’s Sports Network would “love to see” WNBA on its platform
The Women’s Sports Network, the new dedicated 24-hour streaming channel for women’s sport, is targeting future rights deals for major properties including the Women’s National Basketball Association (WNBA). SP
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WNBA Announces Multi-Year Changemaker Partnership
The WNBA has named U.S. Bank a league Changemaker, announcing a multi-year partnership with the organization on Thursday. As part of the agreement, U.S. Bank will also serve as the league’s official bank. Starting this…
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Florida women’s hoops coach Finley gets $3.7M contract
Florida women’s basketball coach Kelly Rae Finley’s recently signed five-year contract is worth $740,000 annually. The University Athletic Association released her contract Wednesday in response to a public records request. Finley s igned it March…
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Kitsbow Introduces Women’s Madrone Short for Mountain Biking
Old Fort, N.C. (March 9, 2022) /SPORTSWIRE WOMEN/ – Kitsbow Cycling Apparel is expanding its range of women’s apparel with the introduction of the new Madrone Short. Designed by and for women in Old Fort, N.C., the…
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Organs have their own pace of aging, a Chinese study finds
People are aging constantly, but individual organs have their own pace. The study published on Wednesday in the journal Cell Reports reported multiple “clocks” within the human body. An international team led by Chinese scientists…
Mammut Announces Second Annual Women’s Scholarship in Partnership with American Mountain Guides Association
(Williston, VT) March 8, 2022/SPORTSWIRE WOMEN/ – Mammut, premiere mountain safety and outdoor brand, has announced their second annual women’s specific scholarship in partnership with the American Mountain Guides Association (AMGA). The recipient will be awarded…
Charge Electric Bikes Announces ‘Women in Charge’ Ambassador Program
Wilton, Conn. (March 8, 2022)/SPORTSWIRE WOMEN/ – Charge, the direct-to-consumer electric bike brand is excited to announce its 2022 Women in Charge brand ambassador program. Charge has selected inspiring women across sports, fitness, health and…
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When Will We Finally Stop Commenting on Women Athlete’s Bodies?
Athletes are public figures, and their bodies are foundational to their jobs. It’s easy to home in on aesthetics in order to make sense of how athletes do what they do. But while body composition…
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Investing In Women’s Sports: The Right Thing To Move Brands Forward
Brands shouldn’t invest in women’s sports just because it’s the right thing to do. Today it’s important to recognize that the future is female. This slogan has been around for decades and still rings true.…
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lululemon Reveals First-Ever Footwear Collection—Made for Women First
NEW YORK — lululemon athletica inc. (NASDAQ:LULU) today announced its official entrance into the footwear category, allowing the brand to now offer a head-to-toe solution for guests—made for women first. Earlier today, the company introduced its…
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Colorado Classic seeks multi-year commitment to relaunch event
In 2019, the Colorado Classic was the showcase of a successful women’s stage race in Colorado. The event was heavily backed by corporate partners like the VF Corporation. It debuted an innovative live streaming model…
Professional Cyclist Ayesha McGowan Presents Thee Abundance Mini Grant and Micro Grant Programs Uplifting Black and Brown Women in Competitive Road Cycling
Atlanta, Ga., (March 8, 2022) /SPORTSWIRE WOMEN/ – Ayesha McGowan, the first African-American female professional road racer, launches two programs aimed at uplifting elevating Black and Brown women who seek to further themselves in the sport…
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Zwift becomes title sponsor of Parix-Roubaix Femmes
On Monday, Zwift announced that it will become the presenting partner of the Paris-Roubaix Femmes avec Zwift. The 2022 “Hell Of the North” is the second edition of the race after the COVID-delayed inaugural race…
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Stampone O’Brien Dilsheimer Law announced as new Title Sponsor of Women’s Philadelphia Triathlon & 5K, Expanding Partnership with DelMoSports
Cape May, NJ – March 7, 2022 /SPORTSWIRE WOMEN/ – DelMoSports is pleased to announce that Stampone O’Brien Dilsheimer Law has agreed to title sponsor the Women’s Philadelphia Triathlon & 5K for the next 4…
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A New Program Aims to Close the Gender Gap in Sports Science Research
It’s well established that women are grossly underrepresented in sports-science research. A 2014 review of 1,382 exercise medicine studies found that only 39 percent of study participants were women. Isolate sports-performance studies, and the gap…
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Pro Surfers to Honor ‘Female Heroes’ in Upcoming World Surf League Tour
World Surf League (WSL) is acknowledging International Women’s Day this March with a celebration of inspirational women in sports history. Every single surfer — men and women — in WSL’s upcoming Championship Tour in Portugal…
NWSL Rookie of the Year Trinity Rodman Partners with Youth Athletes United
New York, March 3, 2022 /SPORTSWIRE WOMEN/ – Youth Athletes United, one of America’s fastest-growing multi-sport programs, with 291 territories nationwide and more than 200,000 children instructed each year, continues to catch on in communities throughout the…
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Celebrating Excellence in Women’s Running
/SPORTSWIRE WOMEN/ – American women are running faster than ever, from the elite level all the way down to amateur marathoners. “Every single race, I feel like people are going after records,” says Emily Sisson, who…
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25 women in sports to celebrate for Women’s History Month
In the early nineteenth century women engaging in sport was frowned upon, especially in the United States. As the century rolled on women became more and more involved in physical games and activities. The turning…
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Are you struggling with PCOS? Insights from the Apple Women’s Health Study
The Apple Women’s Health Study is a first-of-its-kind study led by the Harvard T.H. Chan School of Public Health, the National Institute of Environmental Health Sciences, and Apple to gain a deeper understanding of menstrual cycles…
Title Nine Announced Finalists For First Annual Pitchfest Girls
Emeryville, Calif (March 1, 2022)/SPORTSWIRE WOMEN/ – Title Nine, adventure and outdoor apparel brand and retailer aiming to empower women to lead, risk and own, is proud to announce nine finalists of their first annual Pitchfest…
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Professional Cyclist Ayesha McGowan Presents Second Annual Thee Abundance Summit A Virtual Celebration for Black and Brown Folks in the Outdoors
Atlanta, Ga., (March 1, 2022) /SPORTSWIRE WOMEN/ – Ayesha McGowan, the first African-American female professional road racer, launches her second annual Thee Abundance Summit, a virtual celebration and convening of Black and Brown folks in the…
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British Cycling Brand Parcours Appoint Amy Marks as Marketing Manager
/SPORTSWIRE WOMEN/ – Since its launch in 2016 by Oxford University Engineering Graduate Dov Tate, British cycling brand Parcours has gone from strength to strength. Now, after several years of successful growth, the company has…
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PEARL iZUMi Lauches ‘We’, an Online Hub for Connectivity, Inspiration and Product Information Within the Women’s Cycling Community
LOUISVILLE, Colo. (Feb 24, 2022)/SPORTSWIRE WOMEN/ – PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch We, the brand’s new initiative to connect, inspire, and empower women-lead cycling communities. Through a…
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Potential Buyers Want to Bring Women’s Professional Basketball Back to Portland but Will Need Support From Trail Blazers Ownership
20 years ago women’s professional basketball team had a home in Portland and amassed a loyal following of more than 8,000 fans a night. They left in 2002 after then-Trail Blazers owner Paul Allen declined…
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Exercise Can Build Up Your Brain. Air Pollution May Negate Those Benefits
Work out in polluted air and you may miss out on some of the brain benefits of exercise, according to two, large-scale new studies of exercise, air quality and brain health. The studies, which involved…
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Having Kids Mid-Career is now a Viable Option for Female Pro Cyclists
With teams like Trek-Segafredo and Uno-X supporting maternity leave in sport, the culture around giving birth mid-career is changing. The announcement that Deignan would be taking 2022 off to have a second child came with…
Superfeet Bolsters Leadership Team with New CFO Hire and Internal Promotions
FERNDALE, Wash. (Feb. 23, 2022)/SPORTSWIRE WOMEN/ – Superfeet, the global insole industry leader, announces the hiring of new chief financial officer, Cambria Schmidt, to support the brand’s continued domestic and international growth. A strategic leader, Schmidt…
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ESPN sells out NCAA Women’s Tournament ad inventory
March is obviously a huge month for college sports, with the men’s and women’s basketball tournaments set to begin. Well in advance of the start date, ESPN and Disney announced today that they’ve completely sold…
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American Women Players Settle Suit Vs US Soccer for $24M
U.S. women soccer players reached a landmark agreement with the sport’s American governing body to end a six-year legal battle over equal pay, a deal in which they are promised $24 million plus bonuses that…
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Women Led Team USA’s Medal Count but Gender Inequity Persists in Olympics
Female athletes on Team USA took home 17 medals, the most by any nation at the winter Games, with 13 from women’s events and four more in mixed-gender competitions. The Olympic Games tend to inspire more…
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€50,000 for women’s Tour of Flanders as men’s prize money is matched
The 2022 edition of the Women’s Tour of Flanders will offer the same prize money purse as the men’s race, Flanders Classics CEO Tomas van den Spiegel has announced. Speaking in an interview with Belgian…
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Special-Edition Ready.Set.MOVE. Box Celebrates International Women’s Day
PITTSBURGH, PA (February 21, 2022) /SPORTSWIRE WOMEN/ – P3R has revealed this year’s women-themed Ready.Set.MOVE. box that celebrates International Women’s Day. Back by popular demand, the limited-edition box is curated with fitness items and goodies that…
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Camille Herron breaks her 100-mile world record
On Feb. 19, U.S. ultrarunning legend Camille Herron broke her previous women’s 100-mile world record time of 12:42:40 at the Jackpot Ultras in Nevada, which hosted the 2022 USATF 100-mile Championships. Herron got redemption after…
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Meet the Incoming All-Ages Sports Bar Celebrating Women in Sports
The Sports Bra will play women’s sports on the TVs, pour beers and spirits made by women, and welcome girls to celebrate potential role models. In 2020, Nguyen watched protest and social activism bloom around…
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Abby Wambach Wants More Women In Charge Of Women’s Sports
The soccer icon is turning that mantra into action with her latest project. Wambach, who sits on Gatorade’s Women’s Advisory Board, is teaming up with the company to launch a new campaign dedicated to equal…
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Angel City FC adds Gabrielle Union, daughter, Christina Aguilera to star-studded ownership group
Angel City FC, the expansion team set to debut in the National Women’s Soccer League this year, has added a few more celebrities to its star-studded ownership group — including the 3-year-old daughter of former…
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Milestone Reached: Cal Poly Humboldt Becomes 40th School to Add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon, along with Cal Poly Humboldt’s Executive Director of Intercollegiate Athletics and Campus Recreation Cooper Jones, today announced that Cal Poly Humboldt in Arcata, Calif., will become the 40th…
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IOC Facing Questions Over Injuries To U.S. Snowboarder Julia Marino
The International Olympic Committee is facing questions whether it caused Team USA athlete Julie Marino to injure herself due to IOC-mandated changes to her Prada-sponsored snowboard. The 24-year-old Marino has been one of the feel-good…
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Serena Williams Among This Year’s FIT Annual Awards Gala Honorees
Williams will receive the Fashion Icon Breakthrough Award for her achievements both on and off the court, from investing in companies that embrace diversity to launching her own clothing line, S by Serena, and a…
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How Thru-Hiking the AT Affected My Body Image
Initially I was drawn to before-and-after photos of thru-hikers, but after I finished my first long trail, I saw these posts for what they were: unhealthy Before my first thru-hike, I didn’t own a scale and…
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Lake Superior State University Becomes 39th School to Add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon, along with Lake Superior State University Director of Athletics Dr. Dave Diles, today announced that Lake Superior State University in Sault Ste. Marie, Michigan, will become the…
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Busch Light announces Accelerate Her program to bring women racers to highest levels of NASCAR
Presently, zero women drivers are competing in the NASCAR Cup Series, a number which has persisted over the past several years since the retirement of former Daytona 500 polesitter and racing icon Danica Patrick. That…
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Erin Jackson Wins Historic Speed Skating Gold at Beijing Olympics
Speed skater Erin Jackson finished first in the 500m final on Sunday, becoming the first American to win gold since Bonnie Blair in 1994. Jackson is also the first Black woman to win a speed…
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Exercising right after vaccination can boost immune response
New research from Iowa State University has found a long bout of moderately intense exercise following COVID-19 or influenza vaccination can amplify the body’s immune response. The study showed 90 minutes of exercise immediately after…
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Even on Olympic stage, Asian American women experience racist abuse
Across two pandemic Olympics set in Asian countries, Asian American women fronting the Games have encountered a whiplashing duality — prized on the global stage for their medal-winning talent, buffeted by the escalating crisis of…
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The Specialized Cactus Cup Kicks Off Mountain Bike Racing In 2022
/SPORTSWIRE WOMEN/ – Since 1991, Arizona’s legendary Cactus Cup has been a must-do early season event for professional and amateur athletes. This female-owned mountain bike festival features world-class competition in a fun, inclusive environment with…
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Teenage sensation Valieva is skater at centre of legal problem causing medal ceremony delay at Beijing 2022
A legal issue involving an anti-doping test taken by Russia’s 15-year-old sensation Kamila Valieva is the reason the medal ceremony for the team figure skating competition at the 2022 Winter Olympic Games has been delayed…
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Women-Led Startup Shefly Apparel Wins 2022 Outdoor Retailer Innovation Award
Female-founded outdoor clothing startup SheFly Apparel has won an Outdoor Retailer Innovation award for their Go There™ Pant. Led by co-founders Georgia Grace Edwards and Charlotte Massey, SheFly Apparel is a women’s apparel brand on…
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Here’s How Much Olympic Snowboarding Star Chloe Kim Is Making From Endorsements
Relative to professionals in the major North American sports leagues, virtually all Olympic athletes struggle to secure sponsorships, and it’s even tougher sledding for Winter Olympians than for Summer Olympians. On top of that, action-sport…
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UConn Star Paige Bueckers Announces Deal With Cash App, Her Third Major NIL Partnership
The reigning Naismith College Player of the Year is partnering with Cash App, the mobile payment service owned by Jack Dorsey’s Block (formerly Square), to help launch the Paige Bueckers Foundation. Although specific details have…
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Kara Goucher diagnosed with neurological disorder
The running community was shocked on Tuesday when Kara Goucher, one of America’s most accomplished distance runners, announced that she will no longer be able to participate in the sport she loves. The two-time Olympian explained in…
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Women’s Sport: Record viewing in 2021 according to Women’s Sports Trust research
Almost 33 million people watched domestic women’s sport in 2021 with The Hundred and Women’s Super League driving growth; Chelsea FC Women’s Instagram interactions higher than 12 of the men’s Premier League teams during the…
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lululemon Releases Second Annual Global Wellbeing Report
VANCOUVER, British Columbia — lululemon athletica inc. (NASDAQ:LULU) today released its second annual Global Wellbeing Report, demonstrating the Company’s ongoing commitment to advocate for holistic wellbeing across physical, mental and social dimensions. The 10-market study1 benchmarks the…
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Krimson Klover Promotes Victoire Dumont to VP of Sales
Media Release — Boulder, Colorado (February 8, 2022) /SPORTSWIRE WOMEN/ – Krimson Klover, an activewear clothing company created by women, for women, announces the promotion of Victoire Dumont to the newly created position of Vice President…
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$10,000 in Grants Available for Women Alpinists; Act Fast
GRIT&ROCK’s First Ascent Expedition Prize started along with the organization itself in 2016. Each year since the program has distributed $10,000 in grants to selected majority-female alpine climbing expeditions. This month, it puts another $10,000…
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Nike joins all-star lineup with WNBA equity investment
Nike Inc. is now an equity investor in the WNBA, the company announced Thursday, building upon its 25-year partnership with the league. Nike (NYSE: NKE) is not the only one investing in the WNBA, as…
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Sky Sports and Women’s Sport Collective extend partnership aimed at giving women opportunities in sport
Sky Sports will be extending its partnership with the Women’s Sport Collective, the networking group driving positive change for women in sport. The initial collaboration in 2021 was born from a shared desire to help…
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Athletes Unlimited and Sportradar are all-in on betting in women’s sports
AU has agreed to terms on a multi-year sports integrity partnernship with Sportradar, an industry leader in sports data collection and analysis. The deal will help Athletes Unlimited further delve into the sports betting market…
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Top U.S. Women’s Marathon Runners Emily Sisson and Emma Bates Join Team UCAN
/SPORTSWIRE WOMEN/ – Professional runners Emily Sisson and Emma Bates are chasing big goals in 2022 and with their nutrition well dialed in with UCAN, they’re able to ensure they get the most out of…
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Want a Healthier Running Culture for Women? Start With Girls
Two organizations are working to fix problems in women’s running before they start: By doing the work to support girl runners. The Nike Oregon Project, University of Arizona, Wesleyan University, Loyola Marymount University, University of…
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The WNBA Can’t Ignore Salary Issues
The WNBA has taken several big steps forward in the last year, but its most recent achievement has highlighted the older, more contentious issue of players’ wages — and making it more urgent than ever.…
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Principal® Announces New Sponsorship of the Premier Hockey Federation
Principal® and the Premier Hockey Federation (PHF) today announced a new sponsorship that includes Principal becoming the exclusive financial services marketing partner of the PHF. The partnership with Principal is a significant step for continued…
First Bourn Establishes Futures Fund for U.S. Professional Female Endurance Athlete First-Time Moms
New York, NY – February 2, 2022 /SPORTSWIRE WOMEN/ – First Bourn, a co-operative advocacy and endurance sports venture at the intersection of purpose and profit, has established a college sponsorship program for the endurance sports…
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Do You Need a Women’s Bike?
Finding your ideal bike can be a minefield. Trying to find the right specification, the right type, in the correct size and colour you like is enough to consider. But once you’ve found the answers…
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How 9 Olympians and Paralympians Practice Self-Care
Self-care is the steps you take to tend to your physical and emotional health to the best of your ability. By definition it refers to all the things you do for your body and mind…
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Renowned Dr. Emily Splichal Launches Naboso to Disrupt Footwear Recovery Category with Textured Recovery Socks
February 1, 2022. Chandler, AZ /SPORTSWIRE WOMEN/ – Naboso, a global leader in sensory and recovery products, steps up the foot recovery game with their NEW Recovery Socks, which feature a patent-pending texture inside the sock to…
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How Adidas is investing in women in sport as never before
Adidas is significantly ramping up its investment in women’s activewear and athletic footwear, the company said today as it launched a new Impossible is Nothing campaign. The brand says it will invest “more than ever…
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Women’s Sports Foundation Celebrates National Girls & Women in Sports Day While Commemorating the 50th Anniversary of Title IX
NEW YORK, Jan. 31, 2022 — This year marks the 50th Anniversary of Title IX, the preeminent legislation that paved the way for girls and women’s participation in sport. To commemorate the milestone and celebrate the annual National Girls…
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Eating disorders and professional cycling: the thin end of the wedge
Former Slovenian pro Janez ‘Jani’ Brajkovič raced in the Tour de France, the Vuelta and the Giro, but in private he was battling a series of harrowing eating disorders. As a bulimic, Brajkovič would routinely…
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Almost 30 Years After Breaking the Ice, Manon Rhéaume Looks at What’s Next for Women’s Hockey
In 1992, Rhéaume became the first woman to play an NHL game when she tended the crease for the Lightning. Nearly three decades later, she’s still inspiring girls to play hockey. SI
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Let’s Just Crowdfund Women’s Sports Teams into Existence
The Minnesota Aurora FC’s existence is entirely thanks to a $1 million community investment campaign that required a $100 minimum investment from each contributor and concluded in December 2021. The team is funded by 3,080…
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Ikea’s digital chief tapped to head global sporting goods company
Global sports company Decathlon has named Ikea’s chief digital officer as its next CEO. Barbara Martin Coppola, who will join France-based Decathlon in mid-March, is a French and Spanish co-national who has lived and worked…
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25 women to watch in Run Specialty in 2022
This month’s issue of Running Insight is devoted to the women who have changed the run specialty business for the better and their impact on the running business at all levels. Running Insight
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Alicia Keys Lends Voice to Athleta With New Partnership, Product Line Promoting Women’s Well-Being
Keys has signed on to Athleta’s “Power of She Fund” grant program as a mentor and advisor. According to Athleta, Keys will also work with the brand to connect with women through “meaningful community conversations”…
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Serena Williams appointed as board advisor for NFT platform Sorare
Serena Williams is joining Sorare as an advisor to its board of directors, according to a statement from the company. The company plans to expand into women’s sports in 2022. The Block Crypto
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Misogyny ‘rife’ on football message boards with fans expressing ‘hostile and sexist attitudes’, research finds
Researchers say the findings are proof of a backlash against the increased visibility of women’s sport since the 2012 London Olympics and the 2015 Women’s World Cup; study at Durham University shows “hostile and sexist…
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Women in the Wild
Wellness has transformed into a multi-dimensional cultural moment in the pandemic era, and as a result, the outdoors has effectively re-emerged as a tried-and-true form of self-care. That’s why outdoor footwear company Merrell is on…
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Women’s Sports Foundation Welcomes New President and Board of Trustees Chair
NEW YORK, Jan. 19, 2022 — The Women’s Sports Foundation (WSF) is pleased to welcome Olympic and World Champion in ice hockey and New Jersey Devils (NHL) Manager, Player Development Meghan Duggan as its new President,…
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Megan Ritch and Kristina Mena get commissions with World Triathlon
USA Triathlon has announced that Megan Ritch has been appointed to the World Triathlon Equity, Diversity and Inclusion Commission; and Kristina Mena has been appointed to the World Triathlon Sustainability Commission. Endurance Biz
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Experience Fayetteville to Sponsor Team USA Women’s World Championship Squad
COLORADO SPRINGS, Colo./SPORTSWIRE WOMEN/ – USA Cycling recently announced the 38-athlete roster heading to the 2022 UCI Walmart Cyclocross World Championships in Fayetteville, Ark. USA Cycling is excited that Experience Fayetteville is bringing a World…
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Professional Triathletes Organisation Announces Appointment of Lisa Bentley to The PTO Board
18th January 2022. LONDON, ENGLAND /SPORTSWIRE WOMEN/ – The Professional Triathletes Organisation today announced that it has appointed 11-time IRONMAN® Champion and Collins Cup Team International Captain, Lisa Bentley to the PTO Board. Bentley raced for 20…
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Women’s Hockey League Doubles Salary Cap, Getting $25M
Two weeks before the 2022 Beijing Winter Olympics open, the Premier Hockey Federation announced plans to raise each team’s salary cap from $300,000 to $750,000 and add two more teams next season. The sole North…
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More than half of women cyclists started riding or returned to it during the pandemic
Nearly 56% of female cyclists riding today either started cycling during the pandemic or returned to it after a layoff, according to the National Bicycle Dealers Association’s Bicycling Buying 2021 Consumer Research Study. Bicycle Retailer
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The Two Women’s Cycling Unions Are At Odds Over The Prize Money Management System
As women’s cycling continues to grow, with higher salaries, more racing, and more at stake, the systems in place on the men’s side of the sport are creeping into the women’s. The UCI has announced…
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Bern Helmets Partners With Four-Time Olympian Snowboarder Lindsey Jacobellis
Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced its partnership with snowboarder Lindsey Jacobellis. During upcoming competitions for the 2022 winter season, Jacobellis, a…
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Barcelona: 70,000 tickets sold for women’s EL Clasico match at Nou Camp
Barcelona have sold more than 70,000 tickets for their Women’s Champions League quarter-final against Real Madrid at the Nou Camp in March. The previous highest attendance for a women’s club match was Barca’s La Liga…
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Carmel Marathon Elites Among the Most Decorated Women’s Field of the Boston Marathon
CARMEL, INDIANA /SPORTSWIRE WOMEN/ – Two Carmel Marathon alumni will be included in the women’s elite field of the 126th running of the Boston Marathon. Kathy Derks of Appleton, Wisconsin and Ziyang Liu of Kirkland,…
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How Exercise May Tame Our Anxiety
To higher deal with all of the dispiriting information this winter about rising Covid-19 circumstances and a lot else, you would possibly need to get out and play within the snow, based on a brand…
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Sports Illustrated’s Plan to Become More Than a Magazine Starts With a Branded Apparel Collection for JCPenney
Sports Illustrated has covered some iconic duos over the decades: Jordan and Pippen. Venus and Serena. Kobe and Shaq. Now, SI is trying to form an iconic duo of its own by teaming up with…
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Wellness has become fashionable at Saks
Saks.com has launched an online shop focused on wellness as health consciousness rises amid the pandemic. The Wellness Shop encompasses four key pillars: Fitness, Health & Nutrition, Sexual Wellness and Rest & Relaxation. RetailWire
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All Women and All Alone: Monobob Leads New Events for 2022 Olympics
Mixed-gender events have been added in snowboarding, speedskating and ski jumping, but bobsled’s new competition is for women only. NY Times (paywall)
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Puma Continues Investment in American Women’s Marathoning With Three New Athlete Deals
The company made a splash with Olympian Molly Seidel. Now it has four of the 10 fastest U.S. women from 2021. Runners World (paywall)
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U.S. Women’s Open golf tournament purse soars to $10 million on fabled courses
Long considered the biggest event in women’s golf, the U.S. Women’s Open now has prize money and future sites to match. The U.S. Golf Association announced Friday that the purse will nearly double this year…
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Stephanie Case Advocates for Women’s Rights, On and Off the Trail
Since 2014, Free to Run has been Case’s passion project. When she’s not running and training for ultras, or mired in her work as a human rights analyst for the UN, she pours her energy…
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How ‘Muscle Memory’ May Help Us Get in Shape
Muscles develop a lasting molecular “memory” of past resistance exercises that helps them bounce back from long periods of inactivity. NY Times (paywall)
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Women’s Athletes Are Big Winners In College Sports’ 2021 NIL Reform
Today marks the six-month anniversary of several new state laws that ensure college athletes the right to endorse products without being punished for doing so by the NCAA. For years, the NCAA’s leadership had proclaimed…
Sierra Designs Announces Reach Out Partners for 2022
January 5th, 2022– Broomfield, CO /SPORTSWIRE WOMEN/ – In 2020, award-winning camping equipment manufacturer Sierra Designs launched Reach Out, an interdisciplinary initiative to increase participation and accessibility in outdoor recreation. Since the program’s inception, Sierra…
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She Tris Announces Return to the I’On Club, Mt. Pleasant in 2022
Charleston, SC (January 4, 2022)/SPORTSWIRE WOMEN/ – She Tris Sprint Triathlon announced this month that registration for three sprint triathlon events has opened and the first event will be back where the series started at…
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The 101 most stunning women’s sports photos of 2021
Sports rebounded from the punishing COVID-19 pandemic in 2021, allowing women’s sports leagues, teams, and athletes to enjoy one of their most successful and memorable to date. Getty Images captured it all, so Insider spoke…
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New Balance Releases Coco Gauff “Inspired” Training Shoe
Coco Gauff signed with New Balance when she was just 14-years-old. Just a little over two years later, she’s starring in the major brand’s latest advertisement, but that’s not all. The world No. 21 also…
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Saucony President Anne Cavassa on How the Supply Chain Backlog Will Impact 2022 and Maintaining the Brand’s Momentum in the New Year
When parent company Wolverine World Wide Inc. revealed its first-quarter 2021 earnings in May, it stated sales at Saucony surged close to 60% for the three months ended April 3. And most recently, Saucony continued to prove it is…
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UConn settles lawsuit with women’s rowing team; program extended through 2026 season, receives number of upgrades
UConn reached a settlement Wednesday with 12 members of the women’s rowing team who had filed a Title IX lawsuit when the university had eliminated the program amidst budget cutting in the athletic department. As…
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A Few Minutes of High-Intensity Exercise Per Day Can Reduce Your Risk of Liver Disease, New Research Shows
Whether you enjoy a daily walk or prefer high-intensity sprints, it’s well known that exercising regularly can improve your overall health. No matter how you choose get a sweat session in, a new study conducted…
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Movano Unveils Smart Ring Designed for Women Seeking More Approachable Health Insights
PLEASANTON, Calif., Dec. 27, 2021 — Movano Inc. (Nasdaq: MOVE), a health technology company designing devices that inspire and empower you to live a healthier, happier life, announces its debut device, the Movano Ring, to be showcased at CES 2022.…
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These Are the Best Women’s Sports Movies
Women’s sports movies, though rare, are always much more satisfying to watch than men’s sports movies. There is the sense that these women had to work much harder in order to be taken seriously in…
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Kate Hudson takes a new role at Fabletics
Kate Hudson will transition from her role as the principal face of Fabletics, the athletic and leisure wear brand she co-founded eight years ago, to an advisory function, the company said, calling the move “long-planned.”…
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Upper Deck Lands Women’s Hockey Card License
Upper Deck is expanding its hockey card realm with a new multi-year deal that will bring cards to the Premier Hockey Federation beginning next year. The PHF, formerly known as the National Women’s Hockey League,…
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How Exercise May Affect Our Alcohol Consumption
People who work out regularly and are aerobically fit tend to guzzle a surprising amount of alcohol, according to a new study, well timed for the holidays, of the interplay between fitness, exercise and imbibing. New York Times…
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Salazar’s lifetime ban upheld by SafeSport Center
Track coach Alberto Salazar’s appeal of his lifetime ban for sexual misconduct was rejected by the U.S. Center for SafeSport in the latest, and likely final, defeat of his once-storied career. The 63-year-old Salazar was…
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The Rise of The Female Sports Director – How Pro Cycling Is Changing
The role of the sports director has traditionally been a male job, even in women’s sport. As world champions Anna van der Breggen and Chantal van den Broek prepare to manage teams, Owen Rogers found…
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Concussions On The Rise in Women’s Soccer, Volleyball
Because of increasing rates of concussions in women’s soccer and volleyball, researchers say that more attention needs to be paid to the trajectories of the incidences of concussions in the sports. In the study, “Epidemiology…
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Nashville Sports Authority gauging city’s interest in women’s pro franchise
The Metro Nashville Sports Authority has moved to the next stage in its effort to bring a women’s professional sports franchise to town. That stage includes the Sports Authority collaborating with CAA ICON, a sports management consulting…
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Fifa secures Visa as first global women’s soccer sponsor
Fifa has unveiled payment technology giant Visa as its inaugural global women’s soccer sponsor just over a week after launching a new commercial partnership structure. Under the new model, which comes into effect in 2023,…
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Man on a mission: Success of inaugural women’s developmental golf event inspires purchase, rebranding of NWGA Tour
When Berman organized the inaugural PXG Women’s Match Play Championship in November with the simple mission of shining a light on women’s developmental golf, he had no idea it would lead to buying an entire…
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Simmons Bank Announces “Game Changing” Support for Female Student-Athletes with Multi-University Sponsorship of Women’s Athletics
PINE BLUFF, Ark. – Simmons Bank announced today ground-breaking support for female student-athletes through a multi-university initiative whereby it will be the presenting sponsor of women’s athletics at Arkansas State University, Oklahoma State University, SMU, TCU, University of…
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Barcelona Women physio treats opposing players due to shocking lack of medical staff
During a Primera Iberdrola match between Barcelona and Rayo Vallecano, the Barça physio was pictured treating opposing players, as Rayo do not provide medical staff for its women’s team. Barcelona triumphed 4-0 against Rayo, with…
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Why Did the WTA Risk Everything for Peng Shuai?
Steve Simon didn’t start the year expecting to be in central Mexico in mid-November. But COVID-19 has made improvisers of us all, including the CEO of the WTA Tour. He anticipated closing out the 2021…
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Angel City FC announce 13,200 season tickets sold for 2022
Whoever doesn’t think women’s sports moves the needle, might want to take a look at what Angel City FC are doing. Earlier today the club held their first media availability ahead of the 2022 season,…
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Nike signs UCLA soccer star Reilyn Turner to its first student-athlete NIL deal
Nike has made its first name, image and likeness (NIL) deal with a college athlete, selecting UCLA Bruins sophomore soccer star Reilyn Turner. As part of the partnership, Nike said its agreement with college athletes…
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Your brain benefits from just a 10-minute run
New research out of the University of Tsukuba in Japan has found that only running for two kilometres still has great health benefits. It seems a 10-minute run will not only make you feel better…
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Foot Locker, Inc. Announces New Womenswear Brand Cozi for Holiday 2021
NEW YORK, Dec. 13, 2021 — Foot Locker, Inc. (NYSE:FL) today announces the launch of its first proprietary womenswear brand, Cozi, that will be available globally and exclusively at Foot Locker and Champs Sports. Following successful controlled…
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Kristen Hayden becomes first Black woman to win national diving title
Kristen Hayden became the first Black woman to win a U.S. national senior title when she paired with Quinn Henninger for a victory in mixed synchronized 3-meter Monday at the USA Diving winter national championships.…
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FIFA unbundles women’s sponsorship rights in new commercial partnership structure
FIFA has unveiled a new commercial partnership structure that will allow brands to strike sponsorship deals exclusively focused on the world soccer body’s women’s and esports properties. It is the first time since 2013 that…
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Naomi Osaka, Simone Biles, Sasha Banks: The most Tweeted about female athletes in 2021
Well now, thanks to Front Office Sports’ “Year on Twitter” review, we know exactly which global superstars have been talked about frequently in 2021. Front Office Sports, a Business of Sports media organisation, have separated…
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Can an Athlete’s Blood Enhance Brainpower?
What if something in the blood of an athlete could boost the brainpower of someone who doesn’t or can’t exercise? Could a protein that gets amplified when people exercise help stave off symptoms of Alzheimer’s…
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TIME 2021 Athlete of The Year Simone Biles
As the Greatest of All Time (GOAT) in a sport that captivates the globe every four years, Biles is all about control. Her life is dedicated to micromanaging every possible element—her diet, her training, her…
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The most stunning photos across women’s sports from the last month — NWSL championship, NYC Marathon, and more
Insider spoke with 10 of Getty Images’ sports photographers about how they captured some of the most stunning shots in women’s sports during November. The photos below showcase women’s soccer’s best playing on the club…
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Front Office Sports Announces the 2021 Best Employers in Sports
Established in 2019, the Best Employers in Sports Award presented by FEVO, recognizes organizations across the sports industry that are doing the best for their employees. Whether it’s great leadership, commitment to diversity and inclusion,…
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Cheryl Reeve new USA Basketball women’s national team coach
USA Basketball didn’t have to look far for its next women’s coach, turning to Cheryl Reeve. The Minnesota Lynx coach and general manager has been an assistant on the last two Olympic teams. Now she’s…
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The 2021 Girls Can Summit: empowering girls through sport
The 2021 Girls Can Summit took place this Saturday in Windsor, Ont., where 60 girls from grade 4 to grade 10 had the opportunity to learn track and field skills from Olympians and elite female…
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China Unleashed Its Propaganda Machine on Peng Shuai’s #MeToo Accusation. Her Story Still Got Out.
The allegation reached the heights of Beijing’s opaque political system, and officials turned to a tested playbook to stamp out discussion and shift the narrative. The tactics have helped Beijing weather a series of political…
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Men’s and women’s pro tours hire bankers to help serve up ONE Tennis merger
The men’s and women’s professional tennis tours have appointed separate financial advisers to help thrash out a merger of their commercial arms that would be backed by a capital injection from the former owner of…
InsideTracker Shares Inside Look at Blood Biometric Data, Insights from Endurance Legend Shalane Flanagan’s Project Eclipse Challenge
CAMBRIDGE, Mass.— Dec. 8, 2021 /SPORTSWIRE WOMEN/ – Shalane Flanagan’s Project Eclipse journey began on Sept. 26, 2021, when she toed the line at the Berlin marathon— but her inside story started weeks prior with…
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Tennis Champion and Entrepreneur Maria Sharapova Invests in Investing Platform Public.com
NEW YORK– Public.com, the investing platform that helps people become better investors, today announced that tennis champion and entrepreneur Maria Sharapova has made an investment in the company to help level the investing playing field for everyone,…
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Eagles’ Jalen Hurts champions women empowerment for ‘My Cause, My Cleats’
Inspired by the women in his life, Philadelphia Eaglesquarterback Jalen Hurts is using the NFL’s “My Cause, My Cleats” initiative to advocate for women in sports and beyond. “Women Empowerment” is written on one of…
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Chinese Sponsor Distanced Itself From Women’s Tennis Before WTA Pulled Events From China
The Women’s Tennis Association said that its largest Chinese sponsor asked last week to be removed from the organization’s website, the latest sign of tension between the tour and China after a sexual-assault allegation against…
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Serena Williams is publishing her first children’s book — about her daughter’s Insta-famous doll
Serena Williams is already one of the best tennis players, and overall athletes, of all time, with 23 Grand Slam titles and four Olympic gold medals. Now, she’s looking to expand on her success off…
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Meet the woman who could move women’s college basketball to a more equitable spot
Change is a notoriously slow process and that’s only if the powers that be want it in the first place. Hence how the NCAA found itself attempting to weather a blizzard of outcry over inequalities…
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T-Mobile donates $50,000 for Georgia women’s sports
T-Mobile is donating $50,000 to Georgia’s women’s athletic programs as a part of the company’s total $700,000 donation to all SEC universities. Each school in the conference will be able to choose where the money…
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Montana State Announces Major Gift to Support Women’s Basketball
Montana State University and the Bobcats Athletics department announced the Ellen Kreighbaum Women’s Head Basketball Coach endowment, permanently naming the women’s basketball coaching position in Kreighbaum’s honor on Thursday. Kreighbaum will be recognized for her…
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Greensboro College Becomes 38th School to Add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon, along with Greensboro College Director of Athletics Kim Strable, today announced that Greensboro College in Greensboro, North Carolina, will become the 38th school in the nation to offer…
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How Staying Physically Active May Protect the Aging Brain
Simple activities like walking boost immune cells in the brain that may help to keep memory sharp and even ward off Alzheimer’s disease. NY Times (paywall)
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USA Cycling announces first all-female set of athlete reps on board of directors
As of today, four new athlete representatives sit on USA Cycling’s 10-person board of directors. Former pro racers Cari Higgins and Meredith Miller, along with Tokyo Olympian Maddie Godby, join Alison Tetrick, who returns for…
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Stephen Curry signs UConn women’s basketball freshman Azzi Fudd to multi-dimensional NIL deal with his SC30 brand
Curry is bringing the star UConn women’s basketball freshman into his SC30 Inc. brand in a unique, wide-ranging partnership that will support her successes both on and off the court as the nation’s top recruit…
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Paige Bueckers’ Major NIL Deal Only Leads to More Questions
On Monday, UConn guard Paige Bueckers made history as the first NCAA athlete to sign an endorsement deal with Gatorade, joining pro basketball players such as Elena Delle Donne, Candace Parker, Zion Williamson and Jayson…
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UConn women’s basketball star Paige Bueckers is the first college athlete to sign with Gatorade
University of Connecticut women’s basketball star Paige Bueckers has signed a historic deal with Gatorade. Bueckers is the first-ever college athlete to be signed by Gatorade, the company announced on Monday. WFSB
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World’s Top Ultrarunner Courtney Dauwalter Joins LEKI
BUFFALO, NY – November 29, 2021 /SPORTSWIRE WOMEN/ – LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top…
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Johnson C. Smith launches historic women’s cycling program Grants fund first initiative at an HBCU
Johnson C. Smith is launching a women’s cycling program, the first at a historically Black college. JCSU is one of three schools to receive funding from EF Pro Cycling, Cannondale and USA Cycling. The other…
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WA study finds female Olympians recieve more online abuse than men
A recent study published by World Athletics (WA) revealed that female athletes competing in the Tokyo 2020 Olympics were the target of 87 per cent of all online abuse directed at Olympic athletes during the…
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Peloton has sued Lululemon in feud over cycle maker’s new apparel line
Peloton has sued Lululemon after the leggings maker threatened legal action against the connected fitness equipment company earlier this year. The suit, filed in Manhattan federal court on Wednesday, comes just a few weeks after…
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Secrets from an angel investor: How to get your women-led outdoor startup funded
According to Harvard Business Review, women founders received only 2.3 percent percent of all venture capital funding in 2020. To put that in perspective, 2.3 percent equates to roughly $3.7 billion that went to women,…
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Inside The Call: Athleta Expands Double-Digits In Q3
For Athleta, year-over-year comparisons were challenged by the pandemic-driven surge in year-ago results, but growth was still achieved, along with hefty increases against the 2019 third quarter. Athleta’s comparable sales increased 2 percent in the…
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How Exercise Affects Your Appetite
A new study which involved overweight, sedentary men and women and several types of moderate exercise, found that people who worked out did not overeat afterward at an enticing buffet lunch. However, they also did not skip…
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Nokere Koerse triples women’s prize money to match men
The one-day semi-classic Nokere Koerse announced it will triple the prize money for its women’s race in 2022, bringing it in line with the men’s event. That means the women’s winner will receive €18,800, more…
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New research outlines how longer lives are tied to physical activity
A team of evolutionary biologists and biomedical researchers from Harvard are taking a run at it (sometimes literally) in a new study published in PNAS. The work lays out evolutionary and biomedical evidence showing that…
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GU Energy Labs Announces Leadership Changes
Berkeley, Calif. — November 18, 2021 /SPORTSWIRE WOMEN/ – GU Energy Labs, a leader in the endurance sports nutrition market, announced the promotion of Magdalena Boulet to President. This appointment represents an investment in the future…
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rabbit Partners with Women-Led Wednesday to Empower Women Leaders
November 17th, 2021. Santa Barbara, California /SPORTSWIRE WOMEN/ — California-based running apparel company, rabbit, has partnered with Women-Led Wednesday to support and promote women in leadership. Founded by two women, Monica DeVreese and Jill Deering, with decades…
&Mother and Oiselle Set New Gold Standard for Gender Equity in Sports
BERKELEY, CA & SEATTLE, WA – NOVEMBER 17TH, 2021 /SPORTSWIRE WOMEN/ — &Mother, a social change nonprofit focused on gender equity and working motherhood, and Oiselle, a by women for women apparel brand, announced the public…
Marker Teams up with Women of Patrol for Limited-Edition Goggle
Lebanon, NH (November 16, 2021) /SPORTSWIRE WOMEN/ – Marker bindings introduces the Women of Patrol x Marker goggle. A portion of sales from this limit-edition goggle will support the Women of Patrol which promotes, connects, and supports women working as ski patrollers…
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Leading Change: 5 Female Founders Talk Being Women in the Outdoor Industry
Women CEOs are taking the outdoor industry by storm, blending decades of experience with a new, much-needed perspective. The outdoor industry is becoming more conscious and more diverse as women and people of color take…
Mountain Hardwear and American Alpine Club Extend Deadline for Women’s Climbing Grant
Richmond, Calif. (November 16, 2021) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes in partnership with the American Alpine Club (AAC) have extended the deadline for…
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Saudi Arabia launches first women’s soccer league
Saudi soccer officials on Saturday said they will launch the first edition of a women’s league later this month. Women’s sports have long frowned upon in conservative Saudi Arabia. But the Nov. 22 launch is part…
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7 questions with Olympian Allyson Felix about entrepreneurship, pay equity and the future
The most decorated U.S. track athlete in Olympic history was in Milwaukee Friday to talk about her journey as an olympian, her advocacy for working mothers and business. Allyson Felix headlined Tempo’s 16th annual Leadership Event…
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“The Last Best Ride” Gravel Race Transitions to 501(c)(3) Nonprofit Status and Announces 2022 Event Registration Opening Veteran’s Day
Whitefish, Montana — November 11, 2021 /SPORTSWIRE WOMEN/ – Montana Native and professional gravel cyclist Jess Cerra, and her partner Sam Boardman, announced today that they have transformed “The Last Best Ride” (TLBR) into a…
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Personify Partners with Erin Matson, Three-time NCAA Women’s Field Hockey Champion, in Name, Image, and Likeness Agreement
RALEIGH, N.C., Nov. 10, 2021 Personify (www.personifysearch.com), one of the fastest-growing US providers of Recruitment Process Outsourcing services, entered into a Name, Image, and Likeness (NIL) partnership with Erin Matson. Erin Matson is a UNC Women’s Field Hockey co-captain, three-time…
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New Weighted Workout Brand Omorpho Includes Equity Stakes For Athletes, Including Ajla Tomljanović
The Omorpho Gravity Sportswear line, created with MicroLoad weighting, offers minimal impact to movement, speed or mechanics while providing resistance training that still enables sport-specific movements. Pairing Tomljanović’s interest in both resistance training and fashion,…
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U.S. Soccer extends apparel partnership with Nike
The U.S. Soccer Federation said on Wednesday it reached a long-term deal with Nike (NKE.N) to extend their apparel partnership along with a focus on elevating the profile of the women’s game globally and promoting…
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ROXY And Cynthia Rowley Launch New Snow And Surf Collection With Ambassadors Chloe Kim And Kelia Moniz
On Wednesday, ROXY will launch a new surf and snow collection with fashion designer Cynthia Rowley. As comfortable designing elaborately embroidered dresses as she is wetsuits, Rowley’s brand has always aimed for “pretty-meets-sporty” throughout its…
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WHOOP Named Official Fitness Wearable of the Women’s Tennis Association
BOSTON, Nov. 3, 2021 /PRNewswire/ — WHOOP, the human performance company, and the Women’s Tennis Association (WTA) today announced a multi-year partnership naming WHOOP as the Official Fitness Wearable of the WTA. The WTA has also approved WHOOP™…
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Sun Belt Conference Basketball Tournament Ticket Books on Sale November 1
NEW ORLEANS /SPORTSWIRE WOMEN/ — Ticket books for the 2022 Sun Belt Conference Men’s and Women’s Basketball Tournaments will go on sale Monday, November 1 at 10 a.m. CT. In partnership with Pensacola Sports and…
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Take a Look at Lululemon’s Uniforms For the Olympic Athletes of Canada
Lululemon has unveiled its official apparel line for Team Canada in the 2022 Olympic and Paralympic Winter Games. The line includes apparel and accessories for the team to wear at the Opening Ceremony, Closing Ceremony,…
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2021 Sport 4 Life Grants Serve Girls of Color in 23 States, Expanding into the Native American Community
New York, NY (October 27, 2021) /SPORTSWIRE WOMEN/ — The Women’s Sports Foundation (WSF) announced the 2021 grant recipients of the Sports 4 Life program, a national initiative to increase sport participation and retention of…
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The NCAA spends more on men’s sports than women’s, another gender equity report finds
The NCAA spends more on male athletes than female ones on average, especially when it comes to the few championship events seen as the organization’s big money makers. The law firm found the NCAA spent…
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Sports Innovation Lab Raises Total Funding to US$5.8 Million with Latest Round
Sports Innovation Lab, a data-driven fan intelligence company, has completed raising a round of funding that increases the company’s total capital raised to $5.8 million. This latest round was co-led by Elysian Park Ventures, the…
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Lego on board for Women’s Euro 2022
Uefa and English soccer’s governing body, the Football Association (FA), have confirmed that Danish toy brand Lego will be a national sponsor for the Women’s Euro 2022 tournament. The European soccer body’s flagship international women’s…
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First stadium in U.S. built specifically for women’s soccer team announced in Kansas City
The very first stadium built specifically for a women’s soccer team in the U.S. will be built in Kansas City. KCTV5 reports a $70 million riverfront National Women’s Soccer League stadium is coming to Kansas…
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Women athletes allege body shaming within Oregon Ducks track and field program
Six women athletes who left the University of Oregon track and field program in recent seasons say they felt devalued as individuals and at risk for eating disorders because of the program’s data-driven approach to…
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Beyonce Joins Forces With Peloton For An Upcoming Ivy Park Line
Beyonce is preparing for another release through her beloved line Ivy Park, and it sees her partnering with Peloton, the popular fitness company. According to Women’s Wear Daily, the upcoming line includes lifestyle and performance…
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Why Am I So Tired After Working Out? It Could Be ‘Exercise Intolerance.’
Medical researchers are learning more about a condition that prevents exercise at levels that should be normal for an individual’s age, size and fitness level. Wall Street Journal
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What Scientists Are Learning About Estrogen and Exercise
The study’s findings may open intriguing avenues of inquiry into why women so often become inactive after menopause, when estrogen fades. The results also underscore how the brain and internal biological processes work together to play…
Short Film “What’s in A Name” Addresses Discrimination and Racism in American Climbing Culture and Route Names
Rohnert Park, Calif.— Oct 20, 2021 /SPORTSWIRE WOMEN/ — Marmot, in partnership with REI Co-op Studios and Bedrock Film Works, releases “What’s In A Name,” a short film directed by Jules Jimreivat, chronicling the spirit…
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Sports Innovation Lab Announces Creation of Women’s Sports Leadership Board at espnW: Women + Sports Summit
LA JOLLA, CALIF. (PRWEB) OCTOBER 19, 2021 — Sports Innovation Lab, a data-driven fan intelligence company, announced today at the 2021 espnW: Women + Sports Summit the formation of the Women’s Sports Leadership Board, bringing…
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Around 2,500 images reported under JOC initiative aiming to stop sexualisation of female athletes
A Japanese Olympic Committee (JOC) initiative aimed at preventing female athletes from being photographed in a sexualised manner when competing in their events has seen around 2,500 non-consensual objectifying images submitted in complaint. The service…
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Dawn Staley Signs Seven-Year, $22.4 Million Contract Extension with South Carolina
The University of South Carolina Gamecocks have officially signed their women’s basketball head coach Dawn Staley to a historical contract on Friday. The new deal not only makes her the highest paid Black head coach…
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Allyson Felix, Jordan Larson named Sportswomen of the Year; Naomi Osaka earns Courage Award
Olympians Allyson Felix and Jordan Larson were honored as Sportswomen of the Year by the Women’s Sports Foundation. Felix won two medals at the Tokyo Games — giving her 11 in her career — to…
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SHAPE Announces Winners of 2021 Well Tech Awards
NEW YORK, Oct. 14, 2021 — Meredith Corporation’s (NYSE: MDP) SHAPE announced the 10 winners of the 2021 SHAPE Well Tech Awards, spotlighting cutting-edge products that make any wellness routine better. Tested by SHAPE editors, these items implement the…
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Echelon Appoints Board Member
Connected fitness company Echelon announced today the appointment of Gabby Cohen to its Board of Directors. This board placement was supported by the company’s collaboration with the Women on Boards (WOB) Project and North Castle…
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Sponsors Announced for The espnW: Women + Sports Summit
Today ESPN announced the roster of sponsors for the 2021 espnW: Women + Sports Summit, taking place October 18-20 at The Lodge at Torrey Pines in La Jolla, Calif. Toyota returns for the ninth year…
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New Women’s Tri Suits USA Collection – Best Custom Triathlon Apparel Launched
Lincoln, Nebraska, United States, Oct. 13, 2021 /SPORTSWIRE WOMEN/ — Champion System USA’s newly updated line of triathlon apparel is customizable and ideal for both amateur and professional triathletes searching for custom sportswear to run,…
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Did Women’s Sports Foundation try to silence a leading voice fighting sexual abuse in sports?
The Women’s Sports Foundation in August 2014 offered Hogshead-Makar a two-year contract extension that would pay her $10,000 a month to serve as the organization’s senior director of advocacy, a consulting position. The offer, however,…
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USL appoints Amanda Vandervort as president of newly created women’s league
The United Soccer League’s recently created women’s league has named Amanda Vandervort appointed as its inaugural president. The USL Super League, which will be a professional Division II women’s league, was originally announced in September…
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The incredible back-story of how young female cyclists were evacuated out of Afghanistan
A frantic SMS with an urgent plea for help triggered a series of events that led to a daring rescue and evacuation of 165 people — among them dozens of young female cyclists — out…
Kari Traa ‘Girls Will Be Girls’ Movement Exposes Stories of Inequality
Broomfield, Colo. – Oct. 7, 2021 /SPORTSWIRE WOMEN/ — Kari Traa, one of the fastest growing women’s sportswear brands worldwide, has launched a movement to encourage women to share stories of inequality, and break the…
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Texas Rangers Reporter Emily Jones Will Be The ‘Last Woman Running’ At This Year’s BMW Dallas Marathon Festival
(DALLAS) /SPORTSWIRE WOMEN/ — Texas Rangers reporter Emily Jones has taken on the challenge of being this year’s ‘Last Woman Running’ at the 2021 BMW Dallas Marathon Festival weekend, where she will be the very…
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The NWSL will return, but its players aren’t done demanding change
The National Women’s Soccer League will return to the field Wednesday, but the fallout from allegations of player abuse is expected to continue, with players demanding widespread change from a league they say has failed…
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Study: Women’s sport fans 25% more likely to buy sponsor products than men’s
Agency finds 50% of women’s sport fans consider it important for brands to act with purpose Study also reveals women’s sport fans are significantly more tech savvy than men’s sport fans A new study by sports marketing…
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LVMH’s Dior Adds Technogym Collab to Fitness Lineup
Exercise equipment maker Technogym announced a deal with luxury designer Christian Dior in an effort to attract more high-end clients. Starting in January, Technogym will sell co-branded treadmills, bench presses, and gym balls exclusively in Dior…
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ESPN Anchor Sage Steele Removed From Air
The co-anchor of the noon “SportsCenter” is expected to be off for at least a week, said sources. Steele is also expected to skip her turn as host of the espnW: Women + Sports Summit,…
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Unstoppable Lizzie Deignan solos to history at Paris-Roubaix Femmes
Lizzie Deignan (Trek-Segafredo) stormed into the history books Saturday with a picture-perfect race to win the inaugural Paris-Roubaix Femmes. The British star attacked on the first cobbles, and never looked back. The 2015 world champion dropped…
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Shelley Villalobos Named Executive Director of Council for Responsible Sport
October 1, 2021, Portland, OR /SPORTSWIRE WOMEN/ — Today the Council for Responsible Sport announced that Shelley Villalobos (34), its longtime managing director, has been promoted to the position of executive director. Shelley served as the…
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New Balance ‘The Stolen Starts’ global female running collective
New Balance has officially unveiled the first iteration of The Stolen Starts, a new global community of female runners that aims to elevate athletes, their stories and the issues they are passionate about. The Stolen…
USA Cycling to Host Second Inclusion Conversation Virtually on Oct 7
Sept 30, 2021 (COLORADO SPRINGS, CO) /SPORTSWIRE WOMEN/ — USA Cycling will host the second installment of the virtual Inclusion Conversations on Thursday, Oct. 7 from 10 A.M. to 11:30 A.M. MDT. This month’s conversation…
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Title Nine’s Outdoor Edition Pitchfest Announces 2021 Winners
Emeryville, Calif, Sept. 29, 2021 /SPORTSWIRE WOMEN/ — Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its fourth-annual Pitchfest Outdoor…
The Fit Boxx Goes PINK for Breast Cancer Awareness Month! 100% of Profits from October Boxxes Go to Breastcancer.Org
(Portland, CT) /SPORTSWIRE WOMEN/ — October is Breast Cancer Awareness Month and famed fitness subscription brand, The Fit Boxx, is proud to announce that the profits from purchases of The October 2021 Fit Boxx will be…
Women Run The Vote Relay Raises $111,000 In Second Annual Event
SEATTLE, WA – September 28, 2021 /SPORTSWIRE WOMEN/ — The Women Run the Vote Virtual Relay, co-sponsored by Oiselle and Run 4 All Women, raised $111,000 for three organizations whose work focuses on environmental justice…
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No live television broadcast for the 2021 Women’s Tour
The organisers of next week’s six-day Women’s Tour have announced that this year’s race will not be broadcast live due to the impact of “commercial realities”. Race organiser Sweetspot signed a five-year broadcast deal in…
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Lululemon becomes official outfitter for Team Canada in new eight-year deal
The Canadian Olympic Committee has signed a new deal with lululemon, as the Vancouver-based apparel brand best known for its stretchy pants has become the official outfitter for Team Canada’s Olympic and Paralympic teams. National…
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Texas bill to limit transgender athletes’ participation in school sports passes Senate, heads to House
A Texas bill to require transgender student-athletes to compete only in sports that correspond with the sex listed on their birth certificate passed in the Texas Senate by a 19-12 vote. The bill now heads…
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