Panini America Unites With The NWSL and NWSLPA For Exclusive Multi-Year Trading Card Partnership

March 12, 2026

Panini America, the world’s largest sports and entertainment collectibles company, is the new exclusive trading card partner of the National Women’s Soccer League (NWSL) and the NWSL Players Association (NWSLPA). The alliance is a multi-year agreement.

Panini will introduce multiple NWSL-related products, including trading card products featuring some of its most popular brands, digital collectibles on Panini’s blockchain and an Official Sticker Collection. The partnership will begin with the launch of NWSL trading cards to coincide with the start of the season on its Panini Instant platform, which will recognize outstanding player performances and milestones throughout the NWSL season. The organizations will also collaborate on a number of fan marketing initiatives and NWSL team-specific and player-led activations. Panini America