rabbit Launches High Country Trail Running Shoe Built for Adventure, Engineered for Control

June 24, 2025

Santa Barbara, CA (June 24, 2025) /SPORTSWIRE WOMEN/ – rabbit, the women-founded running brand dedicated to crafting high-performance gear for runners of all levels, proudly announces its debut trail running shoe: the High Country. Purpose-built for runners who chase adventure across rugged terrain, this shoe delivers unmatched control, all-day comfort, and a commitment to environmental responsibility.

Recently, seven ultrarunners put the High Country to the test on a Rim-to-Rim-to-Rim traverse of the Grand Canyon. They conquered 43 grueling miles of steep, rugged terrain, proving the shoe’s performance when and where it matters most.

“At rabbit, we believe trail running isn’t just a sport, it’s an adventure,” said Monica DeVreese, CEO of rabbit. “The High Country was born from the trails and built to meet the needs of those who run them.”

In designing the shoe, every detail was important, from cutting-edge traction, a non-slip insole, and a responsive yet cushioned midsole, all combining to create a shoe that delivers power, efficiency, and all-day comfort. From smooth roads to technical trails, rabbit’s High Country is ready for every step of your adventure.

Outsole: 360° GRIP for Every Trail Condition

From steep alpine ascents to mellow dirt roads, the High Country adapts to it all. Trail conditions are unpredictable, but the High Country gives you the confidence to tackle anything—from loose scree to wet rock, from steep climbs to fast descents. Our 360 GRIP™ Outsole Technology combines a sticky yet durable rubber compound with precision-engineered lugs for unmatched traction in all directions. Its optimized rubber compound grips rock, dirt, roots, and mud, providing the ideal balance of grip and durability.

Total Control: The Insole That Locks You In

The High Country redefines trail shoe design by focusing not just on outsole grip, but on total foot control. Featuring Blumaka Non-Slip Konnect™ insole with ZONAL GRIP™ technology, the insole locks the foot in place, eliminating unwanted slippage during climbs, descents, and sharp turns. Paired with the 360 GRIP™ Outsole, the shoe gives runners confidence on any terrain.

Max Cushion, Carbon Power, and a Responsive Ride

Trail runners require both responsiveness and resilience. The High Country delivers with a plush-yet-responsive ETPU Flowstate Foam midsole and patented Carbon Trax™ plates, engineered to provide energy return and stability over technical terrain and ultra distances.

Whether starting on pavement or crossing streams en route to remote singletrack, the High Country is designed to move with ease between environments, delivering a smooth ride from trailhead to summit.

Upper: Lightweight, Durable, and Quick-Drying for Any Trail Adventure

Inspired by our trail-running apparel, the High Country’s upper is built to withstand the elements while keeping you comfortable mile after mile. Its upper, crafted from 60% recycled engineered jacquard mesh, is lightweight, breathable, and quick-drying. Strategic reinforcements offer protection without bulk, while a gusseted tongue and cushioned collar ensure a secure fit.

Built to Perform, Built Responsibly

rabbit’s dedication to sustainability is at the core of the High Country. Key features and specs include:

• Upper: 60% recycled engineered jacquard mesh
• Insole: 85% recycled ETPU with Blumaka Konnect™ technology
• Outsole: High abrasion, slip-resistant rubber with 5% recycled content; 4mm lug height
• Packaging: 100% post-consumer recycled, recyclable shoe box
• Drop: 5mm (M/W)
• Stack Height (with insole): 38mm heel / 33mm forefoot
• Insole Height: 5mm (tapered at toe)
• Weight: 9.4 oz (269g) for a women’s size 7 and 11.1 oz (316g) for a men’s size 9
• MSRP: $180

About rabbit

Crafted in California, rabbit is a women-founded running apparel and footwear brand that supports runners and dreamers of all levels. Discover rabbit at runinrabbit.com and at independent specialty running retailers nationwide.

Media Contact:
Anna Benedettini
anna@runinrabbit.com
rabbit | www.runinrabbit.com