Red Bull Formation is the future of women’s sports

January 10, 2022

The first of its kind, Formation is billed as a “progression session,” with the multi-day event providing elite female freeride athletes a worldwide platform. The brainchild of Holden, Formation came about after a roundtable gathering at Red Bull Rampage 2018. Over the next year, Holden worked with co-founders, collaborators, and the Red Bull team to launch the 2019 inaugural event, featuring six of the biggest names in female freeriding. Utah Business