All Posts by Sportswire Women.
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SheFit Enters Next Chapter With Sports Bra Studio, New Products
SheFit, a sports bra brand and activewear company dedicated exclusively to women, is launching a trio of new products and SheFit Studio, an experiential concept meant to create a better sports bra with the help…
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How playing sports can make women better leaders
According to data from non-profit organization Canadian Women & Sport, there is a dramatic drop in girls playing sports as their bodies change during puberty, with one in three girls leaving sport by their late teen…
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Study points to accelerating growth in engagement with women’s sports
The popularity of women’s sports and the number of women sports fans are accelerating, according to a new study by one of Portland’s largest ad agencies. Rain the Growth Agency’s newly published research explores women’s sports…
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The WNBA Is Teaming Up With Women-Led Businesses
Finding the right partnership can be a slam dunk for a business–and women-led businesses are increasingly finding that partner in the Women’s National Basketball Association. There’s good reason for increased interest in the league; the WNBA audience…
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A New Study Shows Connections Between Disordered Eating, Exercise Dependence, and Fueling in Trail Runners
A new study led by ultrarunner Keely Henninger demonstrates complex connections between energy availability, over-dependence on running, and fuel intake on the run. (TrailRunner)
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Running will keep your memory sharp and help prevent Alzheimer’s, new research shows
Your run is more than a workout for your muscles–it’s keeping your brain healthy, as well. Researchers out of the University of Zurich have unraveled the protective effects of physical and social activities on the…
A Gift Guide for Strong Girls from Strong Girl Publishing
The holiday season is here, and at Strong Girl Publishing, we’ve got the perfect gifts to inspire and empower the young girls and women in your life. Let’s dive into our holiday gift guide and…
Endurance Sportswire Launches Free AI Press Release Generator
San Diego, CA – June 25, 2023 – Endurance Sportswire, the only press release distribution service for the running, cycling and triathlon industries, today announced the launch of its free AI press release generator. The…
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6 Wellness Retreats That Promise High-Tech Healing
Yoga classes and beach massages? That’s so 2019. Since the pandemic, hotels and resorts around the world have embraced services like comprehensive blood tests, IV infusions and 3-D scans. New York Times
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Got 11 minutes? A daily brisk walk could lower risk for early death.
Walking for at least 11 minutes every day could lower your risk of premature death by almost 25 percent, according to the largest study to date of physical activity, disease risk and mortality. Published in…
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How a Consistent Sleep Schedule Might Protect Your Heart
New research affirms what doctors have long advised: Go to bed and wake up at the same time every day for big health benefits. Dr. Full is the lead author of a new study that tied irregular…
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Women’s sports revenues set for double-digit growth
Revenues for women’s sports are expected to grow by 15% by 2026, according to a new report. The research signals a huge financial opportunity for companies looking to invest in women’s sports initiatives. The PwC…
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Pregnant Runner Calls Out Boston Marathon’s Lack Of Maternity Policy
After a runner’s Instagram post about the Boston Marathon’s lack of a clear policy around pregnancy deferrals, the Boston Athletics Association is finally taking action. Women’s Running
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The triathlon world champ making Oscars headlines in Hollywood
Triathlon is a sport that requires top-level performance across three difference disciplines to achieve success at the highest level and with five World Championship titles, there’s no doubt Scotland’s Lesley Paterson has done just that. Alongside her…
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TaylorMade bolsters LPGA Tour staff, signs 12-time winner Brooke Henderson
A 12-time winner on the LPGA Tour (including a pair of major championships), Henderson is among the LPGA’s elite, currently ranked No. 7 in the world. After switching to TaylorMade’s TP5x ball last year she…
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Under Armour Scores Trademark Win Against Women’s Wear Brand
Does Armorina look and sound a bit too much like Under Armour? That was a core question for Baltimore jurors who last week sided with Under Armour in the sports clothing and accessories company’s trademark lawsuit against…
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Women’s Super League chiefs to reopen talks about external funding
Top football executives are to kick off a fresh search for external funding for the Women’s Super League (WSL) amid soaring domestic and international interest in the sport. Sky Sports
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First All-Female Referee Team To Take Pitch During A Men’s World Cup
On Wednesday, all three referees at a men’s World Cup match will be women, according to FIFA. The Costa Rica-Germany Group E match on Thursday will feature Karen Dia, Neuza Back, and Stephanie Frappart —…
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The Women’s Sports Foundation Announces its 2022 Grant Recipients for the Sports 4 Life Program – Serving Girls of Color in 40 Community Organizations Across 23 States
NEW YORK, Nov. 30, 2022 – The Women’s Sports Foundation (WSF) announced the 2022 grant recipients of the Sports 4 Life program – a national initiative, co-founded with espnW and supported by Gatorade, to increase sport…
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Carolina Athletics Announces Joe Van Gogh as First Women’s Soccer Season Presenting Sponsor
Carolina Athletics and its multimedia rightsholder, LEARFIELD’s Tar Heel Sports Properties, announced Joe Van Gogh as a new corporate partner and the first-ever presenting sponsor for the women’s soccer season. LEARFIELD
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WNBA to allow coaches challenge next season
The WNBA will allow coaches to challenge one play a game next season, and the league is also heightening the penalty for transition take fouls. The league announced the changes on Thursday. The league’s competition…
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Women’s Soccer Continues to Grow, Drawing More Investors
Setting the Pace — FIFA’s benchmarking report covering women’s soccer — found that the number of women’s leagues with title sponsors has risen 11% from 2021 to 77%, while the roster of leagues securing broadcasting revenue grew from nine to…
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Jordan Brand’s First NIL Athlete is Kiki Rice
Jordan Brand has tapped basketball player Kiki Rice as its first-ever NIL signing. The 18-year-old, incoming University of California, Los Angeles (UCLA) freshman’s partnership with Jordan marks her ability to monetize her name, image and…
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Activewear brand Vuori valued at $4B continues expansion, opens NYC flagship
Southern California activewear brand Vuori has opened a flagship store in New York City’s SoHo neighborhood, part of a planned nationwide retail expansion that includes opening more than 100 stores in the next five years.…
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High Levels of BPA Were Found in Sports Bras — Here’s What You Need to Know
Working out is supposed to be good for you — and a great sports bra can make you feel good about yourself and push you to work out that much harder. But news from the…
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Women’s sport sponsorships increase 20% in 2022
The 2022 Women In Sports Report, which analysed partnerships for collegiate and professional sports across teams and individual athletes, found that finance brands – already the most active sponsorship category among women’s sport – increased their…
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There’s New Data on How Antibiotics Affect Your Workout
A pair of experiments find that mice choose to run less after taking antibiotics, even though their endurance is unchanged. Outside
Title Nine’s Pitchfest Outdoor Edition Announces 2022 Winners
Emeryville, Calif, Oct 13, 2022 /SPORTSWIRE WOMEN/ – Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its fifth-annual Pitchfest Outdoor Edition.…
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W Series cancels three remaining races due to financial difficulties
The all-woman W Series cancelled its remaining three races in the United States and Mexico for financial reasons on Monday and declared Britain’s Jamie Chadwick champion for the third season in a row. ESPN
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How exercising now could benefit your future grandchildren
Exercising now is good for you. But could it also be good for your future children and grandchildren? A provocative new study says it might be. The findings, based on research in mice, suggest that…
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Wondery Brand Expands Fall Collection of Size-Inclusive Apparel
Los Angeles, CA (September 19, 2022)/OUTDOOR SPORTSWIRE/ – Wondery, an apparel and gear brand on a mission to empower women in the outdoors, is releasing its new fall lineup of apparel, including a collaboration with the…
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ESPN Hires Executive Susie Piotrkowski as Vice President, espnW
ESPN has hired Susie Piotrkowski as Vice President, espnW. In her new role, she will help drive the future vision for the espnW portfolio, including the new W. Studios group. Piotrkowski will lead the further…
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Adidas Creates Pink Apparel & Sneaker Collection for Breast Cancer Awareness Month
Adidas showed their support for best cancer awareness by creating an apparel and footwear line dedicated to the cause inspired by the experiences of people and communities around the world. FN
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Serena Williams cites Tom Brady’s ‘cool trend,’ hints that she might not be retired: ‘You never know’
When asked about a possible return to the court, Serena told “Good Morning America” on Wednesday, “I mean you never know. I’ve just been saying that I think Tom Brady started a really cool trend.” Yahoo! Sports
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ABC to broadcast NCAA Women’s Basketball championship game in 2023
The NCAA Division I Women’s Basketball Championship game will be broadcast live on ABC for the first time in 2023. The game will air Sunday, April 2, at 3 p.m. ET and will be played…
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Serena Williams Forever Changed How Brands See Female Athletes
The sisters helped usher in a new era of sponsorships for female athletes over their decorated careers. Jeff Kearney, global head of sports marketing for Gatorade, said Serena has made a permanent impact on marketing…
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Paige Bueckers Stands to Earn More in College Than She Would As a Pro
Bueckers has an array of N.I.L. deals that will generate much more than the base salary even for the No. 1 pick in the W.N.B.A. Last November she became the first-ever college athlete to be…
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Serena Williams’ Last Dance Continues To Spark Big TV Numbers
Serena Williams’ last dance at the U.S. Open produced monster TV numbers for ESPN. The retiring Williams’ second-round victory over Anett Kontaveit Wednesday night averaged 2.3 million viewers in the “PrimeTime at the US Open”…
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Why Isn’t There More Research on Menstruation in Sports? Dina Asher-Smith Calls For Action
In a report published in the Journal of Women’s Health and Physical Therapy, researchers acknowledged that “the menstrual cycle has unique physiological and psychological effects on athletic performance. Fluctuations in sex hormones and symptoms of the menstrual…
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Women’s sports commanding bigger rights deals
U.S. women’s sports are becoming a hot investment vehicle for networks. Soccer and basketball in particular are becoming hot-ticket rights packages. Why it matters: For decades, women’s sports were largely neglected by the media. Now that they’re…
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WNBA posts its highest viewership on ESPN in 16 years
The 2022 WNBA season finished as the league’s most-watched regular season on ESPN in 16 years, and its most-watched season overall in 14 years. The WNBA averaged 372,000 viewers across 25 WNBA games on ESPN…
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Exercise, Chores, and Social Visits Can Help Lower Dementia Risk
Vigorous exercise was associated with a 35% lower risk of developing dementia. Healthline
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Getty Images Calls For More Authentic Representation And Visual Parity Of Women In Sport
According to Getty Images and iStock’s latest VisualGPS research, consumers’ expectations from brands have increased when it comes to authentic representation of women in sports as they want to see this visibility gap closed. For brands…
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England Lionesses Women’s Euro Victory Leads to Record 17.6 Million Viewership for BBC
The England Lionesses’ historic win in the Women’s Euro 2022 soccer championship has proved to be a viewership bonanza for the BBC. England beat eight-time champions Germany at London’s Wembley stadium in the final on Sunday evening, with Ella Toone…
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LeBron James’ 2021 $37 million salary is insanely higher than entire WNBA’s salary combined
A new collective bargaining deal in 2021 helped WNBA players earn a lot more money than they were used to making. However, the point remains that the disparity between women’s and men’s sports still stands.…
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Sue Bird Becomes Minority Investor in NWSL’s Gotham FC
WNBA legend Sue Bird has signed on to become a minority investor in National Women’s Soccer League club NJ/NY Gotham FC. Bird, 41, will act as a consultant and advisor to “boost the club’s profile in…
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Women’s gold-medal game set as soccer finale for 2024 Olympics
The women’s gold-medal match will serve as the finale of the Olympic soccer tournament at the Summer Games in 2024. The Paris Olympics will mark the first time the soccer competition will conclude with the…
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Here’s What You Need to Know About the Inaugural Tour de France Femmes
On Sunday, for the first time in a very long time, there will be two pelotons in Paris racing the Tour de France. The Tour de France Femmes avec Zwift begins on July 24 and runs…
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Study: Female athletes make up just 3% of visuals from media publishers
Female athletes make up only three per cent of visuals published by media organisations, according to a new study led by Getty Images. That striking low figure comes despite 78 per cent of the brands…
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ESPN is under fire after several female athletes nominated for ESPYS weren’t invited to the award ceremony
National Women’s Soccer League fans and players first sounded alarms a week before the event. Celebrations on behalf of those nominated quickly transformed into public outcry when it became clear that the soccer stars would…
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Sportswear Label Actively Black Signs Deja Kelly in NIL Deal
Sportswear brand Actively Black is the latest to ink a NIL deal with North Carolina women’s basketball player Deja Kelly. As per the one-year partnership, which marks Actively Black’s first NIL — or name, image and…
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CarMax Announced as Official Auto Retailer of the National Women’s Soccer League
The National Women’s Soccer League and CarMax , the nation’s largest buyer and seller of used cars, announced today a multi-year partnership. CarMax is now the Official Auto Retailer of the NWSL – the first…
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Media Rights for Most-Watched Women’s Single-Sport Event Up for Grabs
FIFA continues to capitalize on the growing interest in women’s sports. Last week, soccer’s governing body launched an invitation to tender for the sale of media rights to the 2023 Women’s World Cup to France, adding to the 38…
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Albany High girls’ track team members suspended after starting petition over sports bras
A debate over whether Albany High School girls’ track and field athletes can wear sports bras without jerseys during practices has resulted in suspensions, disrupted the team’s season and soured the relationship among students, parents…
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Why this ex-sportswoman and dancer started a sports management company for women athletes in India
Mumbai-based sports management company ENGN solely aims to invest its effort in Indian sportswomen and give them the platform they deserve. It also wants to encourage young girls across India to take sports as a…
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Star Female Athletes Are Fighting for More Financial Control—and Winning
Soccer player Alex Morgan and others are leveraging their growing popularity to push for change; ‘we’ve been undervalued as athletes our whole lives.” WSJ (paywall)
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Nike Names Global VP of Direct Acceleration as It Leans Into DTC and Digital Channels
An almost 20-year veteran of the Swoosh, Gauger most recently served as Nike’s global VP of marketplace, where she led a team of more than 150 people to execute Nike’s B2B platform, according to her…
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Scientists say they have nailed down the ideal amount of sleep in middle and old age
New research has found that around seven hours of sleep is the ideal night’s rest, with insufficient and excessive sleep associated with a reduced ability to pay attention, remember and learn new things, solve problems…
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Serena Williams investments could make her first female athlete billionaire
Serena Williams is widely regarded as the best tennis player to ever grace the court. Her sporting success has made her a household name but her business ventures are just as fascinating. In fact, her decorated…
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Angel City FC plays inaugural match in front of sellout crowd at Banc of California Stadium
On a patch of grass in Exposition Park, with 22,000 people in Banc of California stadium watching a Friday-night soccer match, history was made. Angel City FC, Los Angeles’ first professional women’s soccer team since…
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Australian Open to make golf history with equal billing and prize money for men and women
Golf history will be made when players tee off on the opening hole of this year’s Australian Open with the men’s and women’s events to be played at the same time and at the same…
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She’s Got Game: These WNBA Athletes Are Also Power Players In Business
The WNBA recently celebrated its 26th anniversary and in that span of time, not only has the league grown exponentially but so have its players’ business portfolios. Many of the league’s superstars have truly evolved…
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Angel City FC launching NFT series to commemorate inaugural season
LA’s newest professional soccer team, Angel City Football Club (ACFC), today announced the launch of the “ACFC Inaugural Fan Pass Collection” in partnership with club founding partner Crypto.com, the world’s fastest-growing cryptocurrency platform. Sports Business…
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Women in distance running: is the gender gap closing?
or generations, men have been faster than women in races of all distances, but over the last couple of decades, we’ve begun to see a shift. More and more women’s names are showing up at…
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Women’s Sports Network adds Athletes Unlimited to content slate
Los Angeles-based Fast Studios has revealed partnerships with four leagues and organizations to beef out the programming slate for its new Women’s Sports Network streaming channel. The dedicated 24-hour streaming channel for women’s sport will…
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Soccer legend Mia Hamm’s greatest win might be the debut of Angel City FC
For years Hamm waged a tireless, lonely crusade for the return of women’s professional soccer to Southern California, a hotbed for the sport. That work eventually paid off when entrepreneur Julie Uhrman, venture capitalist Kara…
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Angel City signs gymnast Jordan Chiles to NIL deal
Angel City FC has entered the wide world of name, image and likeness rights, signing four student-athletes as ambassadors. The Los Angeles-based NWSL expansion club announced Friday that it had signed UCLA gymnast Jordan Chiles,…
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Para Surfing World Champ Liv Stone Was Once Inspired to Surf; Now She Inspires Others
In only her second attempt at catching a wave and on the first ride of her life, Liv Stone immediately knew that surfing would become just that – the ride of her life. Stone, 19, grew up…
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The Mostly Untold Story Of How The Sports Bra Conquered The World And Tore Its Inventors Apart
The recent appearance on the Today Show of the three women who invented the sports bra was your typical morning-show fare: three-and-a-half-minutes of relentless cheer. Most media coverage the three women have received about their game-changing creation echoes…
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Lululemon plans to double its revenue by 2026
Lululemon plans to double its revenue in the next five years to $12.5 billion as it continues to benefit from the pandemic-driven trend towards wearing more casual, comfortable clothing. The Business Journals
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Video: Thrilling Boston Marathon women’s race determined in final seconds
When Kenyan runner Peres Jepchirchir pulled away from Ababel Yeshaneh with one mile remaining in the 2022 Boston Marathon, it appeared as if the winner of the women’s race had just announced herself. Jepchirchir, who won both Olympic gold…
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Serena Williams’ venture fund invests seven-figure sum into OpenSponsorship
Launched in 2015 by British entrepreneur Ishveen Jolly, OS’ tech platform allows athletes to sign up for free and apply directly to brands to work with them on certain campaigns. Brands themselves are able to…
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Allyson Felix and Her Saysh Brand Introduce an ‘Intentionally Sexist Returns Policy’ Only for Women
Saysh’s Maternity Returns Policy allows customers who have purchased a pair of Saysh sneakers — either from the brand or through a wholesale partner — to exchange the shoes for a new pair in a…
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Allyson Felix, the most decorated track athlete of all time, will retire after 2022 season
The finish line is in sight for Allyson Felix. After more than 20 years of sprinting her way to success, the most decorated American athlete in Olympic track and field history has announced that she plans to…
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There’s New Data on How Your Arm Swing Affects Running
You can’t run fast without using your arms—or can you? Scientists have had a hard time agreeing on exactly why we swing our arms, and whether there are specific ways we can use our arms…
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Boston Marathon marks 50th anniversary of welcoming women
Fifty years after eight women lined up alongside the men — the first official female entrants, but not the first ones to run the race — more than 12,000 women are entered in the Boston…
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It doesn’t take a lot of exercise to fight depression, study says
The meta-analysis, published Wednesday in the journal JAMA Psychiatry, looked at 15 studies involving over 190,000 people to determine how much exercise was needed to reduce depression. Adults who did activities equivalent to 1.25 hours of…
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Women Now Make Up One-Third Of NBA Audience
Full-season NBA viewership for the 2021-22 regular season rose 19% to 1.6 million average game viewers. But the growth of female viewers outpaced that overall average, with viewership up 23% from last season – and 11%…
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Olympic Medalist Molly Seidel Chooses 100% Performance Eyewear
SAN DIEGO, Calif. – April 14, 2022 – /SPORTSWIRE WOMEN/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear…
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Breanna Stewart and eBay Prove More WNBA Players Need Signature Shoes
Breanna Stewart, the first WNBA player in over a decade to land a signature shoe deal, partners with eBay to highlight women-designed sneakers. SeattleMet
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The N.C.A.A. Undervalued Women’s Basketball. Marketers Didn’t.
In the wake of the outrage sparked by Prince’s video, the 2021 women’s championship game, a thrilling win by Stanford over Arizona, outdrew the average N.B.A. playoff game last season. This year, TV ratings rose drastically…
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Brittney Griner meets with U.S. officials for first time since Russian detainment in February
U.S. consular officials were able to visit with WNBA star Brittney Griner in Russia for the first time Wednesday and reported that she was in “good condition,” a State Department spokesman told CNN. Griner has…
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NHL needs to make ‘substantial offer’ to unite women’s pro hockey
The Professional Women’s Hockey Players Association and Premier Hockey Federation are set to meet at the request of NHL commissioner Gary Bettman. Sportsnet’s Jeff Marek first reported the news, saying the NHL’s intention is to…
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NCAA women’s tournament breaks attendance record on opening weekend that showcased growth
The 2022 NCAA women’s basketball tournament broke a nearly two-decade-old attendance record, with more fans attending first- and second-round games this past weekend than ever before, the NCAA said. The games, hosted by the tournament’s top…
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A Gender Revolution Is Brewing in New Zealand Rugby
One in five rugby players in New Zealand are now women, and their numbers are rising. But persistent stereotypes are proving hard to dismantle. New York Times (paywall)
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2022 Team INFINIT Elite Roster Announced
Cincinnati, Ohio, March 17, 2022 — INFINIT Nutrition has revealed its 2022 Team INFINIT Elite roster featuring 24 new and returning athletes representing a diverse range of sports. The 2022 roster will be representing Team…
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Pay equity software startup gains more big-name backers, including WNBA’s Candace Parker
Pay equity software startup Syndio has gained a new set of high-profile investors. The new investors, announced Monday, are contributing to Seattle-based Syndio’s $50 million Series C round it raised in September and include WNBA star Candace…
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Salaries are booming as paydays grow quickly for women’s college basketball coaches
Eye-popping salaries aren’t just for college coaches in football and men’s basketball. They’re also quickly becoming a bigger deal for coaches in women’s basketball. As the sport has grown in stature, so has the pay for its coaches. USA Today
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National Women’s Soccer League Names Jessica Berman Next Commissioner
The National Women’s Soccer League announced that Jessica Berman has been named the league’s next commissioner. Messing joined the league in October 2021. During her five-month tenure, she is credited with negotiating and launching a…
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Mastercard expands its support of women’s soccer with National Women’s Soccer League players association partnership
Mastercard is doubling down on its commitment to women in sport and strengthening its NWSL sponsorship by joining the NWSLPA as an official partner. The multi-year alliance will provide the players with additional resources and…
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How the Women’s Sports Network intends to cover female athletes “through a new lens”
Female athletes are set to have a US channel exclusively dedicated to them. Ahead of International Women’s Day, SportsPro caught up with Carol Stiff, the former ESPN executive now serving as an advisor to the…
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PWHPA Inching Closer to Forming Women’s Pro Hockey League
Talks with select NHL teams and major corporate sponsors have intensified in the Professional Women’s Hockey Players’ Association’s bid to form a pro league within the next year. Associated Press
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Kathy Delaney-Smith’s Final Act
With plans to retire after this season, Harvard women’s basketball head coach Delaney-Smith’s accomplishments are extraordinary. She boasts the most wins of any coach (male or female) in any sport in Ivy League history (her…
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WNBA players and their unrelenting activism
Collective activism is hard to orchestrate. Getting groups of people to act in concert is challenging enough, even when participants aren’t asked to risk their livelihood. In the aftermath of the podium protest, Smith and…
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One of the themes of the 2022 Winter Olympics: Women supporting women
Sportsmanship is as much a hallmark of the Olympics as winning a medal, endearing athletes to fans (hello, Brittany Bowe!) and searing heartwarming scenes that personify the Olympic ideals of excellence, friendship and respect into memory.…
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adidas Build Statues in Honor of Female Athletes and Changemakers
The Three Stripes have immortalized their commitment to grow and support women’s sport by unveiling a series of statues representing several trailblazers in the worlds of football, basketball, dance and rugby. Versus
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5 women ski jumpers are disqualified at the Olympics over their jumpsuits
Anger and confusion overflowed at the Olympic mixed-team ski jumping final in China after five female competitors were disqualified from the event by officials who said their jumpsuits didn’t comply with the rules. The disqualified…
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Adidas tweets pictures of bare breasts to push its new sports bras
Adidas promoted its sports bra collection on Twitter and Instagram on Wednesday by posting an image composed of dozens of bare breasts in all of their natural glory. It’s part of Adidas’ promotion for its…
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FIFA Reveal Women’s Soccer Transfers Generated $487,800 In January
A snapshot of international women’s soccer transfers released by the sport’s world governing body FIFA reveal that only 21 of the 257 moves made during the January transfer window involved a fee, with a new…
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Serena Williams Is Releasing Her Own Nike Air Force 1
A new version of the acclaimed Nike Air Force 1 sneaker is hitting shelves soon, and the latest style is designed in collaboration with tennis legend Serena Williams. The sportswear giant confirmed via the SNKRS launch calendar that…
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Peng Shuai, IOC downplay concerns about tennis player’s disappearance after meeting in Beijing
The International Olympic Committee announced that President Thomas Bach has met with Peng Shuai, the Chinese tennis star who was the focus of worldwide outcry when she disappeared from public view last year after allegations…
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Sports Illustrated released its iconic Olympics issue, and all four cover athletes are women
Alpine skier Mikaela Shiffrin, speed skater Erin Jackson, cross country skier Jessie Diggins, and hockey player Abby Roque are the faces of the February edition of Sports Illustrated. And in addition to earning photos on…
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LPGA Announces Deal with Epson to Sponsor Developmental Tour
The LPGA Tour announced Wednesday that Epson America Inc. has entered into a five-year agreement for the official naming rights of the Official Qualifying Tour of the LPGA. The Epson Tour (formerly Symetra Tour) begins…
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Serena Williams card breaks record for highest-selling women’s sports card at $117,000
Serena Williams has added another record to her resume. At PWCC Marketplace on Monday night, a 1999 SI For Kids Series 4 Serena Williams Rookie card has sold for $117,000. This shatters the record for…
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Sports Illustrated’s Fittest 50 2022
Each year Sports Illustrated ranks the best-conditioned athletes in the world, consulting the expertise of trainers, exercise physiologists and performance experts with experience across the college, pro and Olympic levels of sports. So who’s the fittest of…
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Red Bull Formation is the future of women’s sports
The first of its kind, Formation is billed as a “progression session,” with the multi-day event providing elite female freeride athletes a worldwide platform. The brainchild of Holden, Formation came about after a roundtable gathering…
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Carlos Cordeiro seeks U.S. Soccer president post 2 years after resigning under pressure sources say
Cordeiro was elected as USSF president in 2018, but resigned nearly two years later amid a backlash to court filings relating to the equal pay lawsuit filed by members of the U.S. women’s national team. Cordeiro…
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New Study On The Menstrual Cycle And Athletic Performance
A December 2021 study in Frontiers in Physiology by an amazing research team led by Ritva S. Taipale-Mikkonen looked at question directly: do changes during the menstrual cycle impact running performance? Trail Runner
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How Exercise Affects Metabolism and Weight Loss
A new analysis of data from “The Biggest Loser” highlights the complex ways the body compensates when we drop pounds. Now a new scientific analysis of the show and its aftermath, published last month in the…
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Male runners vs. female runners: how do their nutrition needs differ?
Over the last few decades, a lot of research has gone into nutrition and how it affects running performance. Unfortunately, the majority of that research has been done on male subjects and it is only recently…
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Peng Shuai situation explained: International Olympic Committee holds video call with Chinese tennis star
Chinese tennis star Peng Shuai hasn’t been seen in public for 18 days and counting. This comes after she accused a former Chinese Communist party leader of sexual assault on Nov. 2. It has created…
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Serena Williams’ Net Worth Explains Why She’s One of the Highest Paid Tennis Players of All Time
There’s no doubt that Serena is one of the greatest tennis players of all time. But how much is Serena Williams’ net worth and how much as she made from her prize money and endorsement deals…
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Athleta Opens Second Canadian Store In Toronto
Toronto, Nov. 19, 2021 — Athleta, part of San Francisco-based Gap Inc. (NYSE: GPS), opened a new 4,800-square-foot retail store today at Yorkdale Shopping Centre in Toronto. The new Yorkdale store is Athleta’s second company-operated Canadian…
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Whoop to Expand Research, Products for Women Athletes; Sloane Stephens Among the Advocates
Wearable fitness company Whoop has formed its new Women’s Performance Collective to further the company’s research and product development effort, specifically to benefit women’s health and athletics. The founding class of the WPC, which will…
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Women’s Basketball Shoe Brand Moolah Kicks Lands Dick’s Sporting Goods as Its First Retail Partner
The footwear brand made by female ballers, for female ballers, announced that it has entered into an exclusive partnership with Dick’s Sporting Goods for the upcoming basketball season. According to Moolah Kicks, its sneakers will be…
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IOC Abandons Testosterone Rules for Transgender Athletes
On Tuesday the International Olympic Committee published a groundbreaking document titled “Framework on Fairness, Inclusion, and Non-Discrimination on the Basis of Gender Identity and Sex Variations.” The ten-point guide advises individual Olympic sports on how best…
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300 Minutes a Week of Moderate Exercise May Help Ward Off Cancer
More than 46,000 cancer cases in the United States might be prevented each year if almost all of us walked for about 45 minutes a day, according to an eye-opening new study of inactivity, exercise and…
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‘Lots Of Girls Stop Playing’ – Female Golf Pro Reveals Financial Strain
Hannah Gregg, who plays on the LPGA’s development Symetra Tour, says the costs of golf are proving too much even for serial winners. There is a common misconception in golf that if you are good enough,…
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Flobikes will broadcast first Tour de France Femmes in Canada
FloBikes, a part of FloSports, announced it has secured the exclusive Canadian broadcaster rights for Tour de France Femmes Avec Zwift for 2022 and 2023. Coverage of the eight-day women’s professional stage race starts on…
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Togethxr Sets New Goals for Women’s Sports
Santa Monica-based sports and culture platform AXM, which operates as Togethxr, was created by soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel and basketball player Sue Bird to highlight the achievements of female…
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Colorado Ski Industry Has More Women In Leadership Positions Than Ever Before
The ski industry has more women in leadership positions than ever before with. Kirsten Lynch took over for long-time CEO Rob Katz on Nov. 1 and is now the official operator of 37 ski resorts,…
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UConn’s Paige Bueckers has name, image, likeness deal
After a breakout freshman season at UConn, Huskies point guard Paige Bueckers has landed her first name, image and likeness endorsement deal: a multiyear partnership with footwear and apparel marketplace platform StockX. The reigning 2021 John Wooden Award…
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World Champion Swimmer Amanda Beard Joins Ear Pro as Official Swimming Evangelist
SAN JOSE, Calif. (November 9, 2021) – Ear Pro, the world’s top preventative remedy against ear infections caused by trapped water, welcomes four-time Olympian and World Champion swimmer, mother of two, and co-founder of learn-to-swim…
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Sara Björk: An Example For Women Returning To Play Soccer After Pregnancy
In April, Gunnarsdóttir, currently under contract at French side Olympique Lyonnais until June 2022, announced that she and her husband were expecting their first child and were returning to stay with her relatives in Iceland to…
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Why the CEO of Wild Rye Started Women Led Wednesday
Cassie Abel, co-founder of Wild Rye, a mountain bike and ski apparel brand, launched Women Led Wednesday, and started promoting it on social media through a hashtag, then its own account, and a website that…
Designer Wellness Introduces Designer Smoothie, a Shelf Stable and Portable Protein Fruit Snack
CARLSBAD, CA, – November 2, 2021— Designer Wellness, the trusted source for nutrient-filled protein powders and other wellness products, today introduced Designer Smoothie, a shelf stable and portable protein fruit smoothie that is made with…
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‘I like to feel we can do it differently’: What if women’s sport went its own way?
xperts from across the industry look at how those who govern and market women’s sport are taking a fresh approach in areas like competition structure, content distribution, sponsorship packaging and fan acquisition. SP
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How Female Athletes’ Nutritional Needs Differ From Men’s
For years there’s been a dearth of scientific research on what female bodies need for optimal performance. Here’s what we now know about how women runners should fuel their bodies differently from men. Podium Runner
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Handball Federation gets rid of bikini uniform rule after accusations of sexism
In a new development, the International Handball Federation (IHF) has changed their uniform policy for female players. Women will now be allowed to wear bike shorts and tank tops, replacing a previous ruling of bikini…
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For women’s sports coverage, the landscape is shifting
In a new global research report, The Coverage Gap: A Step Towards Leveling Visibility and Viewership Disparity in Women’s Sports. The survey’s bottom line: There is still a massive disparity in the amount of coverage women’s…
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WNBA Star Alana Beard Leads Effort For Oakland Team
A WNBA expansion team could be coming to Oakland through an investor group led by retired player Alana Beard. The WNBA champion is partnering with the African American Sports and Entertainment Group, an organization reportedly seeking a 50%…
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Beijing Winter Olympics: The top storylines in women’s sports
Over 45 percent of the athletes at the 2022 Beijing Winter Olympics will be women, a record for the Winter Olympic Games. With the 2022 Beijing Winter Olympics set to begin in 100 days, – the Opening…
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SoCal Challenge Launches NCAA Women’s Beach Volleyball Event
Manhattan Beach, CA, Oct. 28, 2021 (GLOBE NEWSWIRE) — SoCal Challenge announced today that it will hold its inaugural beach volleyball event featuring six of the top ten ranking NCAA teams at the sport’s most celebrated…
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More women are taking ownership stakes in sports teams
Though women have held a place in the ownership ranks of American pro teams for years, female-led control bids have been exceedingly rare, if not altogether nonexistent, throughout the country’s top leagues. Yet there are…
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Serena Williams rookie card goes for $44,280, a new record price for female-athlete cards at auction
A Serena Williams autographed rookie card from 2003 was sold at New Jersey-based Goldin Auctions on Sunday for $44,280. The price was a record for any women’s sports card, beating the record sale previously held by a…
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Sweaty Betty and Halle Berry’s Best-Selling Collaboration: The rē•spin Edit is Back with a Fall Drop
LONDON, Oct. 22, 2021 /SPORTSWIRE WOMEN/ — Sweaty Betty, global activewear and lifestyle brand, is thrilled to announce its second collaboration with Hollywood icon Halle Berry and her wellness brand, rē•spin. The fall drop of The rē•spin Edit focuses…
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There’s a Growing Business Case for Investing in Women’s Sports
The profit potential for women’s sports is gaining a lot of attention these days. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns. Bloomberg
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WNBA finals TV ratings up 42% on 2019 season
The Women’s National Basketball Association (WNBA) scored its most viewed finals since 2017 via domestic broadcast partner Disney, with an average 548,000 viewers tuning in across the four games on ESPN and ABC. SP
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Are you ready for some volleyball? A new women’s pro league hopes the answer is yes
U.S. women’s volleyball is second to none, sitting atop the world rankings. The game is thriving from the youth level up to the Olympics. But every year, the top U.S. women head to international leagues…
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espnW Unveils Campaign For Women’s Sports Channel
espnW unveiled a branding campaign today that asserts what a “W.” is. espnW is challenging female athletes and fans alike, noting that a W is a way of looking at the world of sport and…
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Lululemon Awarded Patent for Branded Shoe Line
Lululemon is preparing to launch a sneaker line with help from talent associated with the biggest names in athletic apparel, after being awarded a patent on October 12 for its shoe brand, leaning on designers…
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Media Outlets, Stop Sexualizing Women in Sports
A study by the Cambridge University Press evaluated the language used to describe men and women athletes across sports media, including written articles and commentary during broadcasts. Researchers found a real disconnect between how men and…
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Athletes Unlimited to Launch Basketball League in 2022
Basketball set to be fourth Athletes Unlimited player-driven women’s professional sports league, set to kick off January Natasha Cloud, Sydney Colson and Ty Young confirmed as first three players, will serve on Player Executive Committee…
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Mary Cain suing former coach Alberto Salazar, Nike
On Monday, The Oregonian reported that former Nike Oregon Project athlete, Mary Cain, has reportedly filed a $20 million lawsuit against Nike and her former coach, Alberto Salazar, over alleged abuse. Cain is accusing Salazar of…
CampoVelo Creates Women’s Only Cycling Weekend in Napa Valley
CALISTOGA, Calif. (Oct. 11, 2021) /SPORTSWIRE WOMEN/ — CampoVelo, wine country’s premier cycling event, today announced its inaugural women’s only weekend lineup for Friday, October 22 through Sunday, October 24, 2021. Limited to 50 participants,…
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Why Women Might Need Different Hydration Advice
The physiological differences between men and women affect how much fluid they store, how they sweat, and how quickly they heat up. Does that matter? Outside
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Quality Bicycle Products Hires VP Of Brand Marketing
Quality Bicycle Products has hired Shylo Masumi Farnsworth as VP of brand marketing. Farnsworth brings 18 years of experience in marketing, retail, digital, and brand experience and joins Quality Bicycle Products from Nike. She is responsible…
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US Trail Running Conference announces Clare Gallagher as Keynote Speaker for 2021 event
Estes Park, CO /SPORTSWIRE WOMEN/ — Active at Altitude, organizers of the US Trail Running Conference, announces Clare Gallagher as the keynote speaker for this year’s edition of the industry-leading event. Gallagher is an ultrarunner and…
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Women’s Tour wants live TV in 2022, but it’s not going to compromise elsewhere
Race organizer, SweetSpot announced earlier this year that it would have — for the first time — live coverage of the race. However, it went back on that promise last week, saying that it would only…
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WNBA players will now have access to free fertility testing
Modern Fertility, a San Francisco-based unit of digital health company Ro, will provide hormone tests and fertility support to all players as part of an arrangement organized by Los Angeles Sparks star Nneka Ogwumike, now in…
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Global Design Brand Vera Bradley Partners With Baddle On Stylish New Pickleball Gear
Los Angeles (October 7, 2021) /SPORTSWIRE WOMEN/ — Vera Bradley (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Baddle Pickleball, part of the outdoor and recreational product portfolio of…
Sport Casuals International (SCI) Announces New Athletic Performance Fabric
Boca Raton, FL /SPORTSWIRE WOMEN/ — Sport Casuals International (SCI), a global sports apparel design and manufacturing company, unveils a new performance fitness fabric: SCI FIT 1. Available exclusively from Sport Casuals International, SCI FIT 1…
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Shalane Flanagan Partners with InsideTracker to Make Professional-Level Blood Data Insights Accessible to Every Athlete
CAMBRIDGE, Mass.— Oct. 6, 2021 /SPORTSWIRE WOMEN/ — InsideTracker, the leading truly personalized performance and nutrition system, today announced a limited-edition blood biometric panel created alongside Olympic medalist and New York City Marathon champion, Shalane…
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No, Running Doesn’t Wear Down Your Cartilage. It Strengthens Your Joints.
Numerous studies have shown that, contrary to what your sedentary friends may sometimes argue, running does not cause arthritis. New research shows, in fact, that running may actually help strengthen your joints against future wear…
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adidas to sponsor UEFA Women’s Champions League coverage on DAZN
Adidas has been named as the exclusive global sponsor of UEFA Women’s Champions League coverage on DAZN, who are streaming the competition around the world on YouTube. UEFA and adidas have also announced a new broader…
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Liv Unveils New Alight Disc Range
NEWBURY PARK, Calif. (Oct. 5, 2021) /SPORTSWIRE WOMEN/ — Liv, the company dedicated to getting more women on bikes, today introduced its new Alight Disc range. Featuring the Alight DD Disc series and the Alight…
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FIFA, Orreco to Study Menstruation’s Impact on Women’s Soccer Player Performance
FIFA is launching a new study on the health and performance of female soccer players in partnership with Western Sydney University and Orreco, a company that analyzes athlete blood tests to recommend recovery and training programs.…
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Commissioner of top US women’s soccer league resigns amid sexual harassment scandal
National Women’s Soccer League Commissioner Lisa Baird resigned after some 19 months on the job amid allegations that a former coach engaged in sexual harassment and misconduct. Baird’s resignation was announced by the league late…
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WBSC cancels Women’s Baseball World Cup in Mexico over COVID-19 issues
The Women’s Baseball World Cup and boys’ Under-15 Baseball World Cup were both due to be played in the country later this year, but have now been axed. COVID-19 and travel restrictions related to the…
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DAZN And YouTube Launch UEFA Women’s Champions League Coverage Live Around The World
LONDON, Oct. 4, 2021 – With the group stage of the UEFA Women’s Champions League officially kicking off, global sports streaming platform and host broadcaster DAZN together with partner YouTube are thrilled to begin live…
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Booze and Tennis: 2021 Bud Light Tennis Challenge Is on The Horizon
Pensacola, Fla. – (October 01, 2021)) /SPORTSWIRE WOMEN/ — Start warming up those backhand and topspin hits; Pensacola Sports is two weeks away from hosting the 16th annual Bud Light Tennis Charity Challenge This year’s…
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Nagoya Women’s Marathon now offers the most prize money of any race
he Nagoya Women’s Marathon announced it would be increasing the prize money for its race scheduled to take place on Mar. 13, 2022. This year’s winner will take home USD $250,000, which makes the Nagoya…
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MaximBet Offers Statewide NIL Deal To Every NCAA Female Student Athlete In Colorado
The vast majority of state laws and institutional policies governing name, image and likeness for student athletes prohibit deals with sports betting or gambling entities. The majority, but not all of them. That’s how MaximBet is able…
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After backlash, NCAA extends ‘March Madness’ brand to women’s basketball tournament
A little over six months after an outcry drew attention to inequities between the NCAA men’s and women’s basketball tournaments, the NCAA announced Wednesday that it will extend “March Madness,” its trademark for the Division…
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Study: women’s hearts respond differently to marathon training than men’s
A recent study looking at the differences between male and female marathoners found that women’s hearts actually respond differently than men’s after training for a marathon. Researchers found that women who have completed multiple marathons do not…
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Nike Expands Its New York City Retail Footprint With a Hyperlocal and Women-Led Williamsburg Store
Nike said its footwear and apparel offering is popular with women in the neighborhood, and the store will offer services such as individual bra fitting and styling sessions. And for the first time in a…
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Why Exercise Is More Important Than Weight Loss for a Longer Life
For better health and a longer life span, exercise is more important than weight loss, especially if you are overweight or obese, according to an interesting new review of the relationships between fitness, weight, heart health and…
Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry
San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ — Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire…
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Dick’s Sporting Goods CEO Lauren Hobart on Reinventing Outdoor Retail and Female Leadership in a Male-Dominated Industry
Since Lauren Hobart took over as CEO of Dick’s Sporting Goods effective Feb. 1., the sporting goods retail giant has unleashed several initiatives to expand its physical footprint, attract more shoppers and inspire consumers —…
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Colorado Springs Mile Kicks Off First Wrestle Like A Girl Sports Empowerment Festival
COLORADO SPRINGS, Colo. /WOMEN’S SPORTSWIRE/ The Colorado Springs Mile run, a new community event, will kick off the first-ever Wrestle Like a Girl (WLAG) Sports Empowerment Festival scheduled for October 23, 2021 in downtown Colorado…
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Lizzie Deignan blasts Patrick Lefevere on ‘I’m not the welfare’ comments toward women’s cycling
Lizzie Deignan (Great Britain) has spoken out against Patrick Lefevere’s controversial remarks concerning women’s cycling in an interview with members of the media ahead of the UCI Road World Championships in Flanders, Belgium. The Deceuninck-QuickStep boss stated that he is ‘not…
Brella Brella Brings High-Fashion Women’s Rainwear to the Outdoors
Webster, NY, SEP 23, 2021 /SPORTSWIRE WOMEN/ — Rainy weather should never keep you from the outdoor adventure you love. Now you can take on wet conditions while looking great in the new Brella Realtree…
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Rosalyn Durant to Open 2022 Running USA Industry Conference with Keynote Remarks
ORLANDO, FL /SPORTSWIRE WOMEN/ — Running USA, the non-profit trade organization for the sport of running, today announced its keynote speaker for the 2022 Industry Conference presented by Race Roster. Rosalyn (Roz) Durant, Senior Vice President…
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Patagonia signs statement denouncing Texas abortion ban
Patagonia is once again in the news for making its social and political values known—this time, in the form of opposition to the new Texas state law that bans abortions after six weeks of pregnancy.…
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Asma Jan, Kanza Malik making history for Pakistani women at world championships
Asma Jan and Kanza Malik made history at the world championships. The two riders became the first women from Pakistan to compete at an international cycling event when they took on the women’s individual time trial Monday.…
prAna’s Responsible Packaging Movement Receives Honorable Mention in Fast Company’s 2021 Innovation by Design Awards
Carlsbad, CA – September 21, 2021 /SPORTSWIRE WOMEN/ — prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is pleased to announce its Responsible Packaging Movement (RPM) was honored in…
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Royal Robbins Introduces New Eco-Conscious ReadyDry™ Essentials Underwear Collection
SAN FRANCISCO, Calif. /SPORTSWIRE WOMEN/ — Brand new for Fall 2021 and launching this month, Royal Robbins unveils its new ReadyDry™ Essentials underwear collection for men and women, made of 91% recycled content. Sustainability, innovative fabric…
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Dick’s Sporting Goods Becomes Official Sporting Goods Retail Partner of the WNBA
Multiyear Partnership Tipping Off with 2021 WNBA Playoffs – Largest National Retailer for WNBA Merchandise to Feature Jerseys, League Apparel and Basketballs in Store Locations Throughout U.S. and Online Organizations to Work Together to Develop…
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Introducing The Lyric™ Therapeutic Massager, An Evolution in Self-Care
SANTA MONICA, Calif., Sept. 20, 2021 /SPORTSWIRE WOMEN/ — Today marks an evolution in self-care with the launch of the new Wi-Fi-enabled Lyric™ therapeutic massager. Say goodbye to ugly, aggressive and heavy massage guns made only…
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Climber Johanna Farber receives apology after inappropriate images were aired during World Championships
The International Federation of Sport Climbing (IFSC) has apologized to Austrian climber Johanna Farber after inappropriate images of her were broadcast during the World Championships in Moscow. Multiple media outlets reported that the event’s broadcaster aired…
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More than 500 female athletes calling on Supreme Court to rebuff Mississippi abortion law
More than 500 current and former female athletes urged the U.S. Supreme Court on Monday to reject a Mississippi law that would prohibit abortions after 15 weeks of pregnancy. In an amicus brief filed Monday, the athletes…
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BSN SPORTS And Under Armour Recognize 50th Anniversary Of Title IX With Complementary “Women Of Will” Coaches’ Webinar
BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, and Under Armour today announced co-sponsorship of a complementary coaches’ webinar, “Empowering…
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14-Year-Old Maya Merhige Becomes Youngest Woman to Swim Across Catalina Channel
Fourteen-year-old Maya Merhige of The Streamliners in Berkeley, California swam 20.1 miles across the Catalina Channel on September 7, becoming the youngest female swimmer ever to cross it and doing so in record time. She finished the…
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What Should the Next 50 Years of Women’s Running Look Like?
Olympian Molly Huddle charts a course for continued progress. Women distance runners in the 1960s and ’70s had to expend a lot of time and energy creating the race, seeking training information and coaches, or…
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More people watched the U.S Open women’s match than the men’s
An average of 2.44 million viewers tuned into the U.S. Open women’s championships on Saturday featuring a historic battle between victor Emma Raducanu and Leylah Fernandez, beating the viewership of the men’s match, new ESPN data…
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The National Women’s Soccer League adds Deloitte to burgeoning sponsorship portfolio
The National Women’s Soccer League (NWSL) has named Deloitte as its official professional services provider in a multi-year deal. The agreement will see Deloitte serve as both a sponsor and advisor to the NWSL, with…
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Phoenix Mercury become first WNBA team to partner with CarMax
The Phoenix Mercury and CarMax are entering into a multi-year partnership, the first between CarMax and a WNBA team. CarMax becomes the Mercury’s official auto retailer and another member of Phoenix Mercury Changemakers, an elite…
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Why Women are Running Stronger, Longer
As the sport of ultrarunning increases in popularity—according to a large study earlier this year by RunRepeat and the International Association of Ultrarunners, participation has exploded by a factor of more than 16 since 1996—more…
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It’s Time To Make Sport More Inclusive And Diverse
Choices that are made on diversity, both on and off the field, track or pitch, affect more than players and fans – as important as this is. Not acting on diversity and inclusion could put…
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U.S. Soccer says it has offered men, women identical contracts
The U.S. Soccer Federation said it had offered identical contract proposals Tuesday to the players’ associations for the men’s and women’s national teams, and the governing body said it would refuse to agree to a…
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The New Science on How We Burn Calories
If you take in more calories or energy than you use, you gain weight; if the output is greater than the input, you lose it. But how does that change our understanding of obesity? NY…
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Women For Tri Partners With The Outspoken: Women in Triathlon Summit, Scholarships to Support Women
Denver, Colorado, USA /SPORTSWIRE WOMEN/ — The producers of the Outspoken: Women in Triathlon Summit presented by Cervélo are excited to announce a continued Juno level partnership with Women For Tri®, an initiative of IRONMAN® and…
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The Women’s Sports Foundation Announces Groundbreaking ‘We Play Interactive’ Digital Platform
NEW YORK, Sept. 13, 2021 /PRNewswire/SPORTSWIRE WOMEN/ — The Women’s Sports Foundation (WSF) is proud to announce the launch of We Play Interactive, a first-of-its kind digital resource for coaches, leaders, and mentors of girl-serving sports…
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Nell Rojas Outkicks Jenny Simpson at 2021 Credit Union Cherry Blossom Ten Mile; Edwin Kimutai Honors Recently Deceased Wife With Victory Over Abbabiya Simbassa in Men’s Race
September 12, 2021, Washington, DC /SPORTSWIRE WOMEN/ — On a warm and crystal clear late summer morning in our Nation’s Capital, American Nell Rojas won a thrilling race among the top women runners at this…
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U.S. Soccer asks USMNT, USWNT to divide FIFA World Cup prize money equally
U.S. Soccer Federation president Cindy Parlow Cone on Friday sent an open letter asking the unions of the women’s and men’s national teams to agree to equalize FIFA’s World Cup prize money. She called for…
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Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand
PORTLAND, Ore.–(BUSINESS WIRE)–Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand. Mirro will lead…
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Outdoor brands’ apparel sizes don’t match customer demand, study shows
Outdoor e-commerce brand Cairn analyzed 70,000 data points to prove gear companies are skewing apparel sizes lower than what consumers want and need. Outside
Title Nine’s Fourth Annual Pitchfest Outdoor Edition Announces 2021 Finalists
Emeryville, Calif. (Sept. 9, 2021) – Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in…
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Wrestle Like A Girl Launches ‘She Can Wrestle’ Campaign Featuring Sports Empowerment Festival and Celebration Gala
/WOMEN’S SPORTSWIRE/ Wrestle Like A Girl (WLAG), a 501(c)3 non-profit organization with a mission to empower girls and women using the sport of wrestling to become leaders in life, announced its first campaign titled “She…
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American Women Offer Most Intriguing Storyline of 2021 Credit Union Cherry Blossom Ten Mile Run
September 8, 2021, Washington, DC /WOMEN’S SPORTSWIRE/ Jenny Simpson is the course record holder (4:16.1) and eight-time winner of the Fifth Avenue Mile — the farthest she’s ever raced on the roads. Jenny is also…
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Report: Taliban has banned women’s sports in Afghanistan
SYDNEY (AP) — Australia’s SBS TV has quoted a Taliban spokesperson as saying that women’s sports — and women’s cricket specifically — will be banned by his group in Afghanistan. “In cricket, they might face…
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The National Women’s Hockey League is history. Welcome, Premier Hockey Federation.
North America’s first women’s professional hockey league to pay players a salary is adopting the new name on Tuesday as part of a rebranding to reflect sweeping changes made to its management structure, coupled with…
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Athleta Expands Its REI Co-op Partnership by 130 Stores to Hit $2B in Net Sales by 2023
Athleta has expanded its wholesale partnership with REI Co-op. With the expansion, the women’s activewear label will now deliver a curated selection of products in 135 of the outdoor retailer’s doors, as well as online.…
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Exercise for 3 Minutes, Every Half-Hour, to Counter the Ill Effects of Sitting
Sitting for hours at a desk can play havoc with our metabolic health, contributing over time to high blood sugar and high cholesterol, even in people who otherwise seem mostly healthy. But a practical though small…
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Lululemon Surges on Post-Pandemic Growth
Lululemon posted $1.45 billion in second quarter earnings, a 61% rise from the same period last year, when the pandemic had shuttered much of its in-person retail. The growth represented more than just a pandemic bounceback: Revenue was…
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Are Young Female Athletes Taking More Hits to the Head?
Reports of head injuries appeared to have surged in young female athletes over a 19-year period, a researcher reported. The number of female athletes, ages 14-18, who were treated for sports-related concussions and closed-head injuries…
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How female athletes are pushing for a level playing field
Both the US women’s national teams in hockey and soccer have fought for increases in wages and equitable treatment, arguing that the value they bring to global events like the Olympics and world championships isn’t…
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Stephens receives more than 2,000 messages of racist and sexist abuse following US Open defeat
American tennis player Sloane Stephens says she has received over 2,000 messages of racist and sexist abuse after her third-round defeat to Germany’s Angelique Kerber in the US Open. The 28-year-old, who won the 2017…
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USA Women’s Goalball Claims Silver Medal at Tokyo Paralympics
TOKYO, Japan (September 3, 2021) – Defending gold medalist Turkey proved too much to handle for the short-handed U.S. women’s goalball team in Friday’s final of the Tokyo 2020 Paralympic Games at Makuhari Messe Hall…
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Allison Corbett Named Top 100 Women in Sports at the 2021 Sports Inclusion Conference
PITTSBURGH (September 3, 2021) /WOMEN’S SPORTSWIRE/ Allison Corbett, P3R’s Senior Vice President of Marketing and Communications, was recognized as a sports industry leader and named a Top 100 Women in Sports at the 2021 Sports…
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Kaia Schmid Dons Rainbow Jersey in Junior Elimination World Championship
CAIRO /WOMEN’S SPORTSWIRE/ Kaia Schmid (Marblehead, Mass.; LUX/Sideshow p/b Specialized) earned her first rainbow jersey of the 2021 UCI Junior Track World Championships, winning the Junior Women’s Elimination Race on Thursday. Talking about taking the…
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USA Gymnastics reaches proposed $425 million agreement with committee representing Nassar abuse survivors
The settlement are for survivors of abuse by disgraced former team doctor Larry Nassar, around 500 gymnasts, who were abused under the guise of medical treatment. Nassar is serving a life sentence in prison as…
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Minnesota Women’s Soccer Becomes First Community-Owned Women’s Team In U.S.
Minnesota Women’s Soccer, a pre-professional team, started selling community ownership shares on Wednesday, becoming the first women’s sports team in the country to be community-owned. The team is one of the founding members of the…
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Veloine’s pregnancy cycling kit wins Eurobike award
Veloine, a three-year-old Munich brand devoted to women’s cycling apparel, has won a Eurobike Gold award for its Pregnancy Cycling Kit. The shorts and jersey feature a very soft fabric with low compression. The shorts…
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Nikki Hiltz smashes the Washington state record at this year’s Downtown Yakima Mile
YAKIMA, WA /WOMEN’S SPORTSWIRE/ Nikki Hiltz charged away from Eleanor Fulton in the final two blocks of Saturday’s Downtown Yakima Mile to set a new women’s Washington state record. Her time of 4 minutes, 21.50…
Rebecca’s Private Idaho (RPI) Race Introduces Two New Categories, Kicks off Ninth Year
KETCHUM, Idaho /WOMEN’S SPORTSWIRE/ With a mission of people, purpose, and place, the gravel race founded by 7x World Champion Rebecca Rusch begins on Thursday, September 2, and continues through Sunday, September 5. The sold out…
Kara Anastasiadis Named President of OvareGroup Outdoor
Los Angeles, CA /WOMEN’S SPORTSWIRE/ The OvareGroup, a Los Angeles-based media and marketing communications company, today appointed retail veteran Kara Anastasiadis president of the newly formed OvareGroup Outdoor division. Based in Calgary, Anastasiadis spent 17…
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The WNBA players’ union has a new strategy to get its players paid and increase investment in women’s sports
The WNBA players’ union has struck up a multi-year partnership with Parity, an emerging online platform that works to connect women’s athletes with corporate sponsors. Despite launching just a year ago, Parity is already working…
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All-Women Broadcast Team to Call NBC Sports’ Coverage of ShopRite LPGA Classic
NBC Sports will utilize an all-women broadcast team to call the ShopRite LPGA Classic at the Bay Course at Seaview in Galloway, N.J., on October 1-3 on GOLF Channel, marking the first-ever all-women golf broadcast…
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Athleta parent company Gap acquires Berkeley startup that allows customers to try on fits virtually
Ahead of its second quarter earnings call Thursday, Gap Inc. announced it has acquired e-commerce startup Drapr, a recent Y Combinator alum that has built technology that lets customers try on clothing virtually to ensure…
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Jenny Simpson to Make Her Long Distance Road Racing Debut at the 2021 Credit Union Cherry Blossom Ten Mile on September 12
August 26, 2021, Washington DC /WOMEN’S SPORTSWIRE/ Organizers of the 48th edition of the Credit Union Cherry Blossom Ten Mile Run announced today that Jenny Simpson, three time Olympian (2008, 2012 and 2016 bronze medalist) and…
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New Data From The Fan Project Shows Women’s Sports Have Most Innovative, Committed Fans
Hockey Hall of Famer Anglea Ruggerio and her company partnered with the top women’s pro leagues and their consumers to study how fans were engaging with the game. The NWSL and WNBA were the only…
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Athletes who have fought for equal pay in women’s sports
Read more about these 13 athletes/groups that have fought for equal pay. How many can you guess? Insider
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Michelob ULTRA Commits $100 Million to Support Gender Equality in Sports
Michelob ULTRA pledges gender balance in its ad creative, lifestyle media inventory, talent endorsements, sponsorships, and influencer roster by 2025. The commitment is made alongside the launch of a new campaign which encourages people to…
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ESPN Moves Rachel Nichols Off NBA Coverage, Cancels ‘The Jump’
ESPN used to rely on two talented female sportscasters, Rachel Nichols and Maria Taylor, for some of its top basketball coverage. Going forward, the network isn’t going to have either. Variety reports that ESPN has decided to cancel “The Jump,”…
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Women soccer players leave Afghanistan on evacuation flight
Afghanistan women’s national soccer team players are among a group of more than 75 people evacuated on a flight from Kabul. KABUL, Afghanistan (AP) — Players from Afghanistan women’s national soccer team had an “important…
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US Trail Running Conference position statement on Arkansas Anti-LGTBTQ Legislation
Estes Park, CO /WOMEN’S SPORTSWIRE/ Active at Altitude, organizers of the US Trail Running Conference is incredibly disappointed in the passing of recent legislation that discriminates against Arkansas’s LGBTQ community. Senate Bill 354 was signed…
Registration Now Open for Second Annual Women Run The Vote Relay
Seattle, WA/WOMEN’S SPORTSWIRE/ The 2021 Women Run the Vote Virtual Relay, co-sponsored by Oiselle and Run 4 All Women will take place from September 20 – 26, 2021. The second annual event will support indigenous…
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Highest-Paid Female Athletes 2021: Osaka and Serena Ace the Competition
Life on the court has been a grind for Naomi Osaka and Serena Williams over the last six months. Injuries, shocking losses and skipped tournaments have limited the pair to only nine on-court WTA match wins combined since February,…
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Simone Biles named world’s most marketable athlete for 2021
Gymnastics icon Simone Biles has been named as the world’s most marketable athlete for 2021. The 19-time world champion and owner of four Olympic gold medals edges out four-time Grand Slam tennis champion Naomi Osaka…
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Hailey Davidson begins quest to become first transgender woman to earn LPGA card at Q-School
Davidson, who earned a scholarship to play on the men’s team at Wilmington University, an NCAA Division II school in Delaware, before transferring to the men’s team at Christopher Newport, an NCAA Division III school…
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WNBA Becomes First Women’s Professional Sports League On Buzzer
Buzzer, the new mobile platform for personalization and discovery of live sports, today announced a new agreement with the WNBA to distribute live game content, making the WNBA the first women’s professional sports league to…
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Gatorade Endurance Survey Finds ‘Safety Concerns’ As Primary Barrier For Minority Entry Into Endurance Sports
CHICAGO, Aug. 18, 2021 /PRNewswire/ — Gatorade Endurance released results from a survey* designed to identify and understand the barriers minority athletes (specifically People of Color, Black, LGBTQ+ and Disabled) face when considering participation in endurance sports, and how…
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Nike wasn’t ‘giving me really what I needed,’ U.S. Olympian says about jumping to LuluLemon
When her contract with Nike was up for renegotiation, American Olympian Colleen Quigley chose to leave the athletic apparel giant for a different type of deal with Lululemon. Quigley — a 2016 U.S. Olympic 3000m steeplechaser…
Professional Triathletes Organisation Announces Jocelyn McCauley to Join Team US at The Collins Cup
LONDON, ENGLAND /WOMEN’S SPORTSWIRE/ The Professional Triathletes Organisation today announced that Jocelyn McCauley will be joining Team US at The Collins Cup, replacing Heather Jackson, who is unable to attend for personal family reasons. Karen…
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Honey Stinger Partners with Soccer Star Catarina Macario
STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario’s passion for the game started at an early age, and…
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AIG Women’s Open becomes richest event in women’s golf with $1.3 million purse increase
Setting a new benchmark for women’s golf, the prize money payout at this week’s AIG Women’s Open will total $5.8 million, that largest of any LPGA major and an increase of $1.3 million from what…
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How background music in ads affects consumers
Study participants who were shown the version of a commercial that included music in the background had higher emotional arousal and attention level that those who were shown a version that only included narration. Background…
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Serena Williams and Nike unveil shoe and apparel collection
Serena Williams is pairing up with Nike to try to bring more people of color into the world of fashion design. On Tuesday, the 39-year-old tennis legend joined Nike in unveiling a collection of women’s athleisure wear…
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Afghan Female Athletes Lament Taliban Takeover: ‘The Show is Over’
The safety and rights of Afghan women—including those who play sports—have come into sharp focus as the Taliban rapidly gains control of Afghanistan’s government. Many women players and coaches in Afghanistan “are on the run,” said Khalida Popal,…
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Outspoken: Women in Triathlon Summit seeking nominations for the third annual Women in Triathlon Awards
Denver, Colorado, USA — August 17th, 2021 (SPORTSWIRE WOMEN). The producers of the Outspoken: Women in Triathlon Summit are back for a third year with the wildly popular Outspoken Women in Triathlon awards. The Women…
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Billie Jean King Wants Athletes to Follow the Money
You can draw a line from the one-dollar contract that Billie Jean King and eight other players signed, in 1970, with the publisher and promoter Gladys Heldman, to form a separate women’s tennis tour, and…
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The New World of NIL: How TikTok Could Make Female College-Athletes Rich
Last month, twin basketball players Haley and Hanna Cavinder from Frenso State made history as two of the first college athletes to sign deals off their name, image and likeness (NIL), thanks to a new…
HEX Releases Complete Creative Series, Women In Focus, Featuring Top Female Photographers
LOS ANGELES, Calif. – August 13, 2021 – HEX, award winning fashion accessory brand, today released the complete series, Women In Focus, each episode highlighting female creatives and photographers as they share their stories, challenges,…
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Study: Female athletes earned record-high ratio of NBC’s primetime Olympic coverage, but inequities remain
The Tokyo Olympics were a milestone moment for the women of Team USA. They made up nearly 54% of the team and won 58.4% of the medals, including 23 golds. They also set a record on television screens,…
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What We Think We Know About Metabolism May Be Wrong
A new study challenges assumptions about energy expenditure by people, including the idea that metabolism slows at middle age. NYT
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Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets
NEWBURY PARK, Calif. (Aug. 12, 2021) – Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety…
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Aqualung Group Appoints Kendall Brandau as Director of Go-To-Market, North America
VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will play…
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Alterra Mountain Company Names New President and COO of SVAM
Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately. Dee has worked in the ski industry for over 30…
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Brooks Running Revenue Grew 75% in Q2 as It Continues to Steal Share in Women’s From Nike and Adidas
The running shoe brand, which is a subsidiary of Berkshire Hathaway Inc., reported that its global revenue rose 75% in Q2 of 2021 compared to 2020. Overall, revenues for Berkshire Hathaway’s consumer units, which include its apparel…
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Jennifer Valente First Woman to Win Olympic Gold For Team USA in Track Cycling
TOKYO – Two-time Olympic medalist Jennifer Valente (San Diego; Twenty24) opened up the Izu Velodrome for the morning of racing, starting with the Scratch Race in the Women’s Omnium. Valente is a master of the…
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Tokyo 2020 Olympic Gold Medalists in Individual Triathlon, Flora Duffy (Ber) and Kristian Blummenfelt (Nor), Receive Special Invitation to Compete at The 2021 Supersapiens IRONMAN World Championship
TAMPA, Fla. (August 6, 2021) – IRONMAN today announced that the Tokyo 2020 Olympic Gold Medal winners in individual triathlon, Flora Duffy (BER) and Kristian Blummenfelt (NOR) have been extended a special invitation to compete…
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Queen of Pain finds Relief in Venga CBD
August 5, 2021, Steamboat Springs, CO. Venga CBD, a leader in training, racing, and recovery products for endurance athletes, announced today its partnership with ultra-runner, 4-time Obstacle Racing World Champion, and full-time lawyer Amelia Boone. Often…
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Human Potential Running Series Becomes First Major Race Series To Fully Accommodate Inclusivity Of All Genders
Arvada, CO – In 2017 The Human Potential Running Series became the first major running series in the world with a black and white policy that spoke directly to transgender athletes. Their policy stated that…
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Levi Strauss & Co. to Acquire Activewear Brand Beyond Yoga
The acquisition will bring the athletic and lifestyle apparel brand Beyond Yoga brand to more consumers through direct-to-consumer expansion, including brick-and-mortar retail, gender and category growth, and further develop its wholesale footprint with premium partners.…
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Another Mother Runner ‘Gears Up’ Features Performance Sunscreen KINeSYS
Worldwide community group, Another Runner Mother, has named KINeSYS SPF 30 Clear Zinc as one of their favorite skincare and beauty products. ‘AMR Gears Up’ features products that are used and loved by AMR ambassadors,…
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World and American Record Holder Keira D’Amato Confirmed For 2021 Credit Union Cherry Blossom Ten Mile
August 3, 2021, Washington, DC: American and World Record holder Keira D’Amato will be wearing a third hat throughout the upcoming Credit Union Cherry Blossom race weekend — that of race committee member. But her…
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Outspoken: Women in Triathlon Summit Announces In-Person Event, Partnership with Cervélo
Denver, Colorado, USA — August 3, 2021 – The producers of the Outspoken: Women in Triathlon Summit are excited to announce the launch of the in-person component of this year’s Summit, November 12th – November 14th in Tempe,…
Oboz, Osprey and Outdoor Research Join Forces to Sponsor 150 Women in #over50outside – a Supportive Community for Women Over 50 Who Love the Outdoors
Cortez, CO – August 3, 2021 – Oboz, Osprey and Outdoor Research in collaboration with 52 Hike Challenge and In Solidarity, today launched OVER 50 OUTSIDE. This supportive community will bring together women over the…
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Wolverine Acquires Sweaty Betty for $410 Million as It Looks to Expand Digital and Reach More Women
Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake in…
prAna Reaches 100% Plastic-Free Packaging Goal on Anniversary of Responsible Packaging Movement Launch
Carlsbad, CA – August 2, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, announced today that it has officially reached its long-term goal of 100% plastic-free packaging…
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Hannah Roberts wins silver in BMX Freestyle’s Olympic Debut and first medal for Team USA in Cycling
TOKYO – On another hot day at the Ariake Urban Sports Park, BMX Freestyle made history. Based on the seeding results from Saturday, Perris Benegas (Reno, Nev.) and Hannah Roberts (Buchanan, Mich.) were the last…
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