Simone Biles Is SportsPro’s Most Marketable Athlete of 2024

October 28, 2024

There are plenty of marketable athletes globally, but according to SportsPro, beloved gymnast Simone Biles is the most marketable of them all.

SportsPro, a London-based sports business media company, has revealed its list of the top 150 marketable athletes globally. Coming in at No. 1 is Biles, a seven-time Olympic gold medalist from Columbus, Ohio.

Each athlete on the list received a “Marketability Score,” which was derived from three scoring categories — Brand Strength, Total Addressable Market and Economics — and a possible total score of 100. Yahoo!