EVENT NEWS

May 23, 2023

Brittney Griner’s Return is Cable’s Most-Viewed WNBA Game In 24 Years

ESPN’s broadcast of Brittney Griner’s return to the WNBA last Friday was the most-viewed WNBA regular season game on cable television in 24 years and the most-viewed WNBA opening night game on ESPN platforms in 11 years. Friday’s broadcast peaked at 1 million viewers and had 683,000 average viewers as...

May 15, 2023

Women’s FA Cup Final Is Latest To Smash Attendance Records

Behind another clutch performance from Sam Kerr, Chelsea FC defeated Manchester United for its third consecutive Women’s FA Cup title — and part of a much bigger victory for women’s soccer. The Blues accomplished the feat in front of a record 77,390 spectators at Wembley Stadium — smashing the previous...

May 10, 2023

Take the Lead Opens Registration for 2023 Retreat

Seattle, Wash. (May 10, 2023)/SPORTSWIRE WOMEN/ - Take the Lead, a first-of-its-kind retreat for women and femme of color (WFOC) in the running industry, today opens registration for the 2023 retreat in Chicago, IL this August 14-16. The retreat launched in 2022 with the goal of providing WFOC who work...

May 10, 2023

WNBA Legend Sheryl Swoopes Joins DICK’S Sporting Goods and Nike for Third Annual It’s Her Shot Tour Designed To Empower Young Female Athletes To Take Their Place on the Court

PITTSBURGH, PA / ACCESSWIRE / May 10, 2023 / DICK'S Sporting Goods (NYSE: DKS) and Nike (NYSE: NKE) announced their third annual It's Her Shot campaign with a six-city tour stopping in Los Angeles, Seattle, Las Vegas, Chicago, Atlanta, and New York City. The tour aims to create a space for girls to...

May 2, 2023

Sponsors Announced for espnW Summit NYC, presented by Ally

ESPN announced the roster of sponsors for The espnW Summit NYC. The one-day event will once again gather leaders across sports, business, and entertainment for a curated program of keynotes, panels, and presentations focused on the women and sports space. Programming from this year’s Summit will also be live streamed across...

April 28, 2023

Nebraska Women’s Volleyball Set To Pack Football Stadium

One of the most well-attended women’s sporting events in U.S. history will be a Nebraska women’s volleyball match. In just two days, the team sold about 89,000 tickets to a match at Memorial Coliseum, the school’s football stadium. The August event will crush the previous NCAA record for volleyball attendance,...

April 20, 2023

U.S., Mexico to Launch Joint Bid to Host 2027 Women’s World Cup

The U.S. Soccer Federation and Mexico Football Federation plan to bid to co-host the 2027 Women’s World Cup. The bid was announced Wednesday night, the deadline set by FIFA to submit expressions of interest. Bid agreements are due by May 19 and official bids by Dec. 8. FIFA plans to...

April 20, 2023

UTMB World Series introduces new pregnancy policy to support women in trail running

Chamonix (France), April 20th 2023  /SPORTSWIRE WOMEN/ – UTMB® World Series have committed to supporting mothers and their partners through the introduction of a new pregnancy policy which will apply to UTMB World Series events in the 2023 season. The policy - which includes deferral and priority entry guidelines for athletes...

April 17, 2023

New Women’s FA Cup final attendance record to be set of over 65,000

A new Women's FA Cup final attendance record will be set at Wembley next month when Manchester United take on Chelsea. The Women's FA Cup final attendance record is set to be smashed when Manchester United take on Chelsea at Wembley next month, with the Football Association announcing that more...

April 12, 2023

WNBA Draft Is ESPN’s Most-Viewed in 19 Years

Monday’s WNBA Draft on ESPN was the league’s most-viewed draft since 2004, and the second-most viewed WNBA Draft on record. ESPN said 572,000 viewers tuned into this week’s draft, which saw the Indiana Fever select South Carolina star Aliyah Boston with the first-overall pick. Viewership for this year’s draft was...

April 1, 2023

ESPN Reveals Record-Setting Ratings for Women’s Final Four

ESPN revealed that the 2023 Women's Final Four was its most viewed edition of the NCAA Division I women's college basketball semifinal across ESPN platforms in recorded history, according to viewership data from Nielsen's fast nationals. Per ESPN, across its platforms, the two NCAA tournament semifinal games averaged 4.5 million...

March 31, 2023

The 2023 Women’s Tour Has Officially Been Canceled

Less than a month after it was reported that the Women’s Tour was in danger of cancelation, it has been announced that the 2023 edition of the five-day British stage race (not to be confused with the Tour de France Femmes) has been officially been called off. The cancelation comes...

March 28, 2023

Women’s March Madness Viewership Is Up, While Men’s Declines

Women’s March Madness viewership continues to skyrocket with this year’s regional rounds — while the men’s tournament experiences a slight decrease. Women’s Sweet 16 viewership on ESPN went up a whopping 73% compared with last year for an average of 1.3 million per game, according to the network. Elite 8...

March 27, 2023

NCAA Women’s Final Four tickets in Dallas more expensive than men’s on resale market

Tickets to the NCAA women’s Final Four at American Airlines Center in Dallas this weekend won’t come cheap. As of Monday, a single ticket to the NCAA championship semifinals on Friday were priced at a minimum of $313 on Ticketmaster — and that was before additional service fees. Tickets for...

March 26, 2023

Unbelievable! Camille Herron Shatters 48-Hour World Record

Camille Herron destroyed the world record for 48 hours of running, covering 435.336 kilometers (270.5 miles) around a 400-meter track in Bruce, Australia. The previous record, 411.5 kilometers (255 miles), was set by Jo Zakrzewski of Great Britain in February. Herron exceeded that by 15.5 miles. She bested the previous...

March 23, 2023

The IRONMAN Group Appoints Marieka Barnard as New Chief Marketing Officer

TAMPA, Fla. /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the appointment of Marieka Barnard to Chief Marketing Officer (CMO) after serving most recently as Vice President of Event Marketing for The IRONMAN Group in EMEA. Barnard has deep institutional knowledge and expertise of the endurance sports industry....

March 22, 2023

Women’s NCAA Tournament TV Ratings Are Through The Roof

The First Round games averaged 257,000 viewers which is up 27 percent from the 2022 Tournament. Four games eclipsed 400,000 viewers, led by the two biggest historical bluebloods. 639,000 viewers watched Tennessee beat St. Louis, and 636,000 people watched UCONN take down Vermont. Louisville vs Drake and South Carolina vs...

March 20, 2023

Calgary Marathon introduces pregnancy deferral, child care for 2023

Run Calgary has announced plans for new “family inclusivity amenities” that will be introduced at the 2023 Servus Calgary Marathon on May 28, including a pregnancy or postpartum deferral option, child care on race day and on-course infant feeding stations. Running Magazine

March 17, 2023

Do We Still Need Women’s-Only Triathlon Races?

Though the heyday of women’s-only events may have come and gone, there’s a resurgence of female events on the horizon. But why? Triathlete

March 13, 2023

Mikaela Shiffrin Just Became the Greatest Ski Racer of All Time

On February 19, 1989, Sweden’s Ingemar Stenmark won his 86thWorld Cup race—a giant slalom in Aspen, fewer than 100 miles from Edwards, Colorado, the hometown of American skier Mikaela Shiffrin. Thirty-four years later, in a strange twist of ski-racing serendipity, Mikaela Shiffrin surpassed Stenmark’s World Cup win record in Åre,...

March 9, 2023

Tour de France Femmes debut marks a ‘before and after’ for peloton

There will forever be a “before and after” in racing with the successful debut of the Tour de France Femmes avec Zwift in 2022. The platform and prestige that came with the international recognition of the maillot jaune lended immediate credibility to the race. VeloNews

March 8, 2023

Take the Lead Announces Dates for 2023 Retreat

Seattle, Wash. (March 8, 2022) /SPORTSWIRE WOMEN/ - Take the Lead, a first-of-its-kind retreat, is returning in 2023 with the continued mission to provide women and femme of color (WFOC) who work in the running industry with career development programming, community building, and mentorship opportunities. After a successful launch in...

March 8, 2023

Marathon Goddess, Julie Weiss Reaches Milestone: Competitive Runner Raises One Million Dollars for Pancreatic Cancer Research

LOS ANGELES, Calif., March 8, 2023 /SPORTSWIRE WOMEN/ - Ten years ago, at the Los Angeles Marathon, Julie Weiss finished her journey of 52 marathons in 52 weeks, in a quest to raise one million dollars for pancreatic cancer research, and eventually became known as the Marathon Goddess. On Sunday,...

March 7, 2023

Hundreds of London Cyclists Ride in Protest, Demanding Safer Streets for Women

Hundreds of people rode through the streets of London last weekend, protesting for safer cycling conditions for women. The event was organized by the London Cycling Campaign's (LCC) Women’s Network, along with Joyriders, a women’s cycling organization, and the Londra Bisiklet Klubu, a cycling group run by London’s Turkish/Kurdish community....

March 7, 2023

Florida Woman Sets Guinness World Record for Consecutive Ultramarathons

According to the newspaper, Cassidy started running in 2010 after she ran the Disney Marathon with her sister. Since then, she’s run 100 marathons and is on her way to becoming a World Marathon Major Six Star Finisher. Runners World