EVENT NEWS

April 20, 2023

U.S., Mexico to Launch Joint Bid to Host 2027 Women’s World Cup

The U.S. Soccer Federation and Mexico Football Federation plan to bid to co-host the 2027 Women’s World Cup. The bid was announced Wednesday night, the deadline set by FIFA to submit expressions of interest. Bid agreements are due by May 19 and official bids by Dec. 8. FIFA plans to...

April 20, 2023

UTMB World Series introduces new pregnancy policy to support women in trail running

Chamonix (France), April 20th 2023  /SPORTSWIRE WOMEN/ – UTMB® World Series have committed to supporting mothers and their partners through the introduction of a new pregnancy policy which will apply to UTMB World Series events in the 2023 season. The policy - which includes deferral and priority entry guidelines for athletes...

April 17, 2023

New Women’s FA Cup final attendance record to be set of over 65,000

A new Women's FA Cup final attendance record will be set at Wembley next month when Manchester United take on Chelsea. The Women's FA Cup final attendance record is set to be smashed when Manchester United take on Chelsea at Wembley next month, with the Football Association announcing that more...

April 12, 2023

WNBA Draft Is ESPN’s Most-Viewed in 19 Years

Monday’s WNBA Draft on ESPN was the league’s most-viewed draft since 2004, and the second-most viewed WNBA Draft on record. ESPN said 572,000 viewers tuned into this week’s draft, which saw the Indiana Fever select South Carolina star Aliyah Boston with the first-overall pick. Viewership for this year’s draft was...

April 1, 2023

ESPN Reveals Record-Setting Ratings for Women’s Final Four

ESPN revealed that the 2023 Women's Final Four was its most viewed edition of the NCAA Division I women's college basketball semifinal across ESPN platforms in recorded history, according to viewership data from Nielsen's fast nationals. Per ESPN, across its platforms, the two NCAA tournament semifinal games averaged 4.5 million...

March 31, 2023

The 2023 Women’s Tour Has Officially Been Canceled

Less than a month after it was reported that the Women’s Tour was in danger of cancelation, it has been announced that the 2023 edition of the five-day British stage race (not to be confused with the Tour de France Femmes) has been officially been called off. The cancelation comes...

March 28, 2023

Women’s March Madness Viewership Is Up, While Men’s Declines

Women’s March Madness viewership continues to skyrocket with this year’s regional rounds — while the men’s tournament experiences a slight decrease. Women’s Sweet 16 viewership on ESPN went up a whopping 73% compared with last year for an average of 1.3 million per game, according to the network. Elite 8...

March 27, 2023

NCAA Women’s Final Four tickets in Dallas more expensive than men’s on resale market

Tickets to the NCAA women’s Final Four at American Airlines Center in Dallas this weekend won’t come cheap. As of Monday, a single ticket to the NCAA championship semifinals on Friday were priced at a minimum of $313 on Ticketmaster — and that was before additional service fees. Tickets for...

March 26, 2023

Unbelievable! Camille Herron Shatters 48-Hour World Record

Camille Herron destroyed the world record for 48 hours of running, covering 435.336 kilometers (270.5 miles) around a 400-meter track in Bruce, Australia. The previous record, 411.5 kilometers (255 miles), was set by Jo Zakrzewski of Great Britain in February. Herron exceeded that by 15.5 miles. She bested the previous...

March 23, 2023

The IRONMAN Group Appoints Marieka Barnard as New Chief Marketing Officer

TAMPA, Fla. /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the appointment of Marieka Barnard to Chief Marketing Officer (CMO) after serving most recently as Vice President of Event Marketing for The IRONMAN Group in EMEA. Barnard has deep institutional knowledge and expertise of the endurance sports industry....

March 22, 2023

Women’s NCAA Tournament TV Ratings Are Through The Roof

The First Round games averaged 257,000 viewers which is up 27 percent from the 2022 Tournament. Four games eclipsed 400,000 viewers, led by the two biggest historical bluebloods. 639,000 viewers watched Tennessee beat St. Louis, and 636,000 people watched UCONN take down Vermont. Louisville vs Drake and South Carolina vs...

March 20, 2023

Calgary Marathon introduces pregnancy deferral, child care for 2023

Run Calgary has announced plans for new “family inclusivity amenities” that will be introduced at the 2023 Servus Calgary Marathon on May 28, including a pregnancy or postpartum deferral option, child care on race day and on-course infant feeding stations. Running Magazine

March 17, 2023

Do We Still Need Women’s-Only Triathlon Races?

Though the heyday of women’s-only events may have come and gone, there’s a resurgence of female events on the horizon. But why? Triathlete

March 13, 2023

Mikaela Shiffrin Just Became the Greatest Ski Racer of All Time

On February 19, 1989, Sweden’s Ingemar Stenmark won his 86thWorld Cup race—a giant slalom in Aspen, fewer than 100 miles from Edwards, Colorado, the hometown of American skier Mikaela Shiffrin. Thirty-four years later, in a strange twist of ski-racing serendipity, Mikaela Shiffrin surpassed Stenmark’s World Cup win record in Åre,...

March 9, 2023

Tour de France Femmes debut marks a ‘before and after’ for peloton

There will forever be a “before and after” in racing with the successful debut of the Tour de France Femmes avec Zwift in 2022. The platform and prestige that came with the international recognition of the maillot jaune lended immediate credibility to the race. VeloNews

March 8, 2023

Take the Lead Announces Dates for 2023 Retreat

Seattle, Wash. (March 8, 2022) /SPORTSWIRE WOMEN/ - Take the Lead, a first-of-its-kind retreat, is returning in 2023 with the continued mission to provide women and femme of color (WFOC) who work in the running industry with career development programming, community building, and mentorship opportunities. After a successful launch in...

March 8, 2023

Marathon Goddess, Julie Weiss Reaches Milestone: Competitive Runner Raises One Million Dollars for Pancreatic Cancer Research

LOS ANGELES, Calif., March 8, 2023 /SPORTSWIRE WOMEN/ - Ten years ago, at the Los Angeles Marathon, Julie Weiss finished her journey of 52 marathons in 52 weeks, in a quest to raise one million dollars for pancreatic cancer research, and eventually became known as the Marathon Goddess. On Sunday,...

March 7, 2023

Hundreds of London Cyclists Ride in Protest, Demanding Safer Streets for Women

Hundreds of people rode through the streets of London last weekend, protesting for safer cycling conditions for women. The event was organized by the London Cycling Campaign's (LCC) Women’s Network, along with Joyriders, a women’s cycling organization, and the Londra Bisiklet Klubu, a cycling group run by London’s Turkish/Kurdish community....

March 7, 2023

Florida Woman Sets Guinness World Record for Consecutive Ultramarathons

According to the newspaper, Cassidy started running in 2010 after she ran the Disney Marathon with her sister. Since then, she’s run 100 marathons and is on her way to becoming a World Marathon Major Six Star Finisher. Runners World

March 6, 2023

Woman Completes First Crossing of Africa on an Electric Motorcycle

Unaided by technical or medical support, Gottwald ended her journey in Cape Town, South Africa, on Feb. 15, 2023. Gottwald’s finish marks the first person to ride an electric motorcycle across the continent. She completed the 124-day quest using a Kalk AP, made by Swedish bike maker CAKE, which also...

February 24, 2023

USA Triathlon Launches Women’s Series, Featuring Women’s-Only Triathlons Across the Country

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon today announced the 15 women’s-focused multisport events that are a part of the inaugural USA Triathlon Women’s Series. The series highlights prominent women’s races across the country that give female athletes, from beginner to experienced, a space to celebrate and engage with other...

February 23, 2023

Women’s March Madness Title Game Deserved a True Pregame Show

Since 2020, ESPN has made major strides in elevating the NCAA Division I women’s basketball tournament to better channels and times. The biggest change in 2023: The championship game will be broadcast on ABC for the first time. FOS

February 16, 2023

Wondery Brand Celebrates International Women’s Day with “The Onsight” Climbing Festival

Los Angeles, CA (February 16, 2023) /SPORTSWIRE WOMEN/ – Wondery, an apparel and gear brand on a mission to empower women in the outdoors, will celebrate International Women’s Day with its inaugural climbing festival, The Onsight. An annual festival launching Saturday, March 4, The Onsight will gather climbers and those...

February 14, 2023

As Popularity Soars, WNBA Makes Bet With Broadcast Deal for Another League

The WNBA is using its own platform to elevate the women’s professional basketball league run by Athletes Unlimited. On Tuesday, the two entities announced that 25 of 30 Athletes Unlimited games will be broadcast on WNBA League Pass this season. Financial terms of the partnership were not disclosed. CBS Sports Network will...

February 10, 2023

Best Women’s Field in European Triathlon History at Roth

ROTH /SPORTSWIRE WOMEN/ – There has never been such a top field at a long distance race outside Hawaii. With Anne Haug, Daniela Ryf and the reigning Kona winner Chelsea Sodaro, three world champions and two Roth winners will fight for the title at DATEV Challenge Roth powered by hep...