STUDIES

September 8, 2021

Exercise for 3 Minutes, Every Half-Hour, to Counter the Ill Effects of Sitting

Sitting for hours at a desk can play havoc with our metabolic health, contributing over time to high blood sugar and high cholesterol, even in people who otherwise seem mostly healthy. But a practical though small new study shows that standing up and moving every 30 minutes for about three minutes...

September 7, 2021

Are Young Female Athletes Taking More Hits to the Head?

Reports of head injuries appeared to have surged in young female athletes over a 19-year period, a researcher reported. The number of female athletes, ages 14-18, who were treated for sports-related concussions and closed-head injuries at U.S. emergency departments (ED) more than tripled, from nearly 10,000 in the year 2000...

August 26, 2021

New Data From The Fan Project Shows Women’s Sports Have Most Innovative, Committed Fans

Hockey Hall of Famer Anglea Ruggerio and her company partnered with the top women's pro leagues and their consumers to study how fans were engaging with the game. The NWSL and WNBA were the only professional sports leagues in North America to experience increased TV ratings during 2020 amid the...

August 18, 2021

Gatorade Endurance Survey Finds ‘Safety Concerns’ As Primary Barrier For Minority Entry Into Endurance Sports

CHICAGO, Aug. 18, 2021 /PRNewswire/ -- Gatorade Endurance released results from a survey* designed to identify and understand the barriers minority athletes (specifically People of Color, Black, LGBTQ+ and Disabled) face when considering participation in endurance sports, and how to overcome these barriers. Among the key findings, safety concerns – i.e., getting injured, hate...

August 17, 2021

How background music in ads affects consumers

Study participants who were shown the version of a commercial that included music in the background had higher emotional arousal and attention level that those who were shown a version that only included narration. Background music also could lead to increased brand attitude and purchase intention, according to the study...

August 12, 2021

What We Think We Know About Metabolism May Be Wrong

A new study challenges assumptions about energy expenditure by people, including the idea that metabolism slows at middle age. NYT