Strava survey highlights discrepancies in exposure for women’s sports

August 9, 2024

Strava is continuing in its ‘Strive for More’ commitment to support women in movement and sport with its third year sponsorship of the Tour de France Femmes avec Zwift.

As women’s sports continue to inspire a movement, Strava is teaming up with Togethxr to call on more coverage, viewership of and conversation around women’s cycling.

Additionally, Strava has joined with Tobin Heath, two-time Olympic gold medalist, two-time FIFA World Cup Champion, U.S. Women’s National Soccer Team member, and co-founder of Re-Inc, to show an inside look behind the scenes at the dedication and grit of this year’s riders to further bring awareness and attention to the sport. Bikebiz